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Analysis of the Effect of Product Quality, Price Perception and Social Value on Purchase Decisions for Lampung Tapis Fabrics 产品品质、价格认知与社会价值对楠绒Tapis面料购买决策的影响分析
Pub Date : 2022-01-05 DOI: 10.33050/atm.v7i1.1744
Fenny Septiyana, Muchsin S. Shihab, Hendra Kusumah, Sugina, Dwi Apriliasari
Consumer purchasing decisions are an important factor in determining the existence of a product. Galeri Kalianda is a business engaged in the fashion sector providing tapis fabric, which is a woven fabric originating from the Lampung area. The purpose of this study was to determine the variable product quality (X1), perceived price (X2), and social and cultural values (X3) that influence the purchase decision of tapis lampung fabric (Y). The sampling technique used the Simple Random Sampling method with (n = 60) who had made purchases and users of the Lampung filter cloth at the Kalianda Gallery, Jakarta. Based on multiple linear regression analysis, the model Y = 0.570 + 0.136 (x1) +0.299 (x2) +0.223 (x3) + ε is obtained. The T test shows that the variables of product quality, price perception, and social and cultural values partially have a positive and significant effect on purchasing decisions. While the F test shows that these three variables together have an effect of (R2 = 59.5%) on purchasing decisions. The conclusions from the study entitled "The Influence of Product Quality, Price Perception and Social and Cultural Values on Purchase Decisions for Tapis Lampung Fabric (Case Study at Kalianda Gallery-Jakarta)" are: Product quality has a positive and significant influence on purchasing decisions for Lampung Tapis cloth at the Gallery. Kalinda-Jakarta. Price perception has a positive and significant influence on purchasing decisions for Lampung filter cloth at Kalianda Gallery, Jakarta.
消费者的购买决定是决定产品存在与否的重要因素。Galeri Kalianda是一家从事时尚行业的企业,提供tapis面料,这是一种源自楠榜地区的机织面料。本研究的目的是确定可变的产品质量(X1),感知价格(X2),以及社会和文化价值观(X3),影响tapis楠蓬织物(Y)的购买决策。抽样技术采用简单随机抽样方法,(n = 60)在雅加达Kalianda画廊购买和使用楠蓬滤布。通过多元线性回归分析,得到模型Y = 0.570 + 0.136 (x1) +0.299 (x2) +0.223 (x3) + ε。T检验表明,产品质量、价格感知、社会文化价值观等变量对购买决策有部分正向显著影响。而F检验表明,这三个变量共同对购买决策有影响(R2 = 59.5%)。该研究题为“产品质量、价格感知和社会文化价值观对塔皮南绒织物购买决策的影响(雅加达Kalianda画廊的案例研究)”,其结论是:产品质量对画廊购买塔皮南绒织物的决策具有积极和显著的影响。Kalinda-Jakarta。在雅加达Kalianda画廊,价格感知对楠榜滤布的购买决策具有积极和显著的影响。
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引用次数: 6
Analysis of the Effect of Quality, Service Price and Satisfaction on Patients and Their Impact on Visits to Exclusive Dental Clinics in South Jakarta 南雅加达地区质量、服务价格和满意度对患者的影响及其对专门性牙科诊所就诊的影响分析
Pub Date : 2022-01-05 DOI: 10.33050/atm.v7i1.1747
Aji Gempur Pamungkas, A. Suharko, Desy Apriani, Jawahir, Efa Ayu Nabila
The low rate of repeat visits in exclusive dental clinics is an interesting problem to study. From the available data, as well as interviews with several owners of exclusive dental clinics in cities of Jakarta, Surabaya, Samarinda and Banjarmasin in Indonesia as well as from the initial observations at exclusive dental clinics in South Jakarta, we found that the rate of repeat visits for existing patients was much lower than for new patients. From previous studies, it was also found that patient visits to the dental clinic were very low. This was influenced by the low level of patient satisfaction with the dental clinic. Their article mentions that retaining existing patients who make repeat visits at health clinics is about five times more profitable than serving new patients. This study aims to determine the effect of quality, service price and patient satisfaction on patient loyalty which influences patients to make repeat visits to exclusive dental clinics in South Jakarta, Indonesia. The subjects of this study were patients who had made at least two visits to the same exclusive dental clinics in South Jakarta, as well as patients who had previously visited other exclusive dental clinics. In this study, the approach used is a quantitative approach, and the type of data used in this study uses quantitative data in the form of questionnaire tabulations and qualitative data in the form of the research object general observations. We collect primary data through respondents' answers to questionnaires and secondary data sources through information on the population of DKI Jakarta Selatan and the characteristics of the middle-upper economic community.
专门牙科诊所的低复诊率是一个值得研究的有趣问题。根据现有数据,以及对印度尼西亚雅加达、泗水、萨玛林达和班贾马辛等城市的几家独家牙科诊所的所有者的访谈,以及对南雅加达独家牙科诊所的初步观察,我们发现现有患者的重复就诊率远低于新患者。从以前的研究中也发现,到牙科诊所就诊的病人非常少。这与患者对牙科诊所的满意度较低有关。他们的文章提到,留住那些在健康诊所重复就诊的现有患者的利润大约是服务新患者的五倍。本研究旨在探讨品质、服务价格及病患满意度对病患忠诚度的影响,进而影响病患到印尼南雅加达的牙科专科诊所复诊。本研究的对象是在南雅加达至少两次访问同一家独家牙科诊所的患者,以及以前访问过其他独家牙科诊所的患者。在本研究中,使用的方法是定量方法,本研究中使用的数据类型采用问卷制表形式的定量数据和研究对象一般观察形式的定性数据。我们通过受访者对问卷的回答收集第一手数据,并通过DKI雅加达Selatan的人口信息和中上层经济社区的特征收集次要数据来源。
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引用次数: 5
Analysis of the Effect of Service Quality on Company Reputation on Purchase Decisions for Professional Recruitment Services 服务质量对企业声誉对专业招聘服务购买决策的影响分析
Pub Date : 2022-01-05 DOI: 10.33050/atm.v7i1.1736
Fernando, B. P. K. Bintoro, Ninda Lutfiani, Haryanto, Dwi Julianingsih
This study aims to analyze the effect of company reputation and service quality on purchasing decisions for headhunter services. This study is to determine the basis for consumer considerations in choosing a headhunter company, and for headhunter companies this research can be a reference in maintaining relationships with their customers. There are 3 hypotheses tested, and this study uses quantitative methods by conducting surveys. The sampling method is using probability sampling with a sample size of 115 respondents based on the hair formula. As for analyzing the data of this study using multiple linear regression analysis methods.The company's reputation and service quality both influence the decision to purchase headhunter services, with the main factor having higher relevance being the service quality variable. This study aims to determine the relationship of company reputation and service quality to purchasing decisions on professional recruitment services. Future research is expected to raise one case from a large headhunter company (local/international) regarding building the reputation of a headhunter service company. This is so that the headhunter Industry has a proven academic subject of what reputation looks like in the Headhunter Industry
本研究旨在分析公司声誉和服务质量对猎头服务采购决策的影响。本研究旨在确定消费者在选择猎头公司时的考虑基础,同时也为猎头公司维护与客户的关系提供参考。本研究测试了3个假设,并采用定量方法进行调查。抽样方法是基于头发公式,采用概率抽样,样本量为115人。对于本研究的数据,采用多元线性回归分析方法进行分析。公司声誉和服务质量都会影响人们购买猎头服务的决定,其中相关度较高的主要因素是服务质量变量。本研究旨在探讨企业声誉与服务品质对专业招聘服务购买决策的影响。未来的研究预计将提出一个大型猎头公司(本地/国际)关于建立猎头服务公司声誉的案例。这样,猎头行业就有了一个经过验证的学术主题,即猎头行业的声誉是什么样子的
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引用次数: 21
Brand Ambassador and Brand Personality on Decision to Purchase Nature Republic in Karawang 品牌大使与品牌个性:决定购买卡拉旺自然共和国
Pub Date : 2022-01-04 DOI: 10.33050/atm.v6i1.1565
Evi Pebriyanti, Odang Kusmayadi
Cosmetics have become a necessity for society, especially women. The country that is currently famous for its cosmetic products is South Korea. The famous Korean cosmetic product in Indonesia is Nature Republic. In 2019, Nature republic's sales experienced a very drastic decline. Strategies that can be used to increase sales are Brand Ambassador and Brand Personality. The method used in this research is quantitative research methods. This research uses descriptive research with a quantitative approach. A sample of 270 respondents. The sampling technique used was stratifed sampling. The results showed that Brand Ambassador and Brand Personality had a strong enough correlation, namely 48.8%, partially Brand Ambassador to purchasing decisions had an effect of 7.6%, partially Brand Personality on purchasing decisions had an effect of 54.9% and simultaneously Brand Ambassador and Brand Personality for Purchase Decision by 62.5%. Meanwhile, 37.5% was influenced by other variables which were not researched. There is a Partial Influence of Brand Personality (X2) on Purchase Decisions (Y) for Korean Nature Republic Cosmetics Users in Karawang Regency of 0.549 or 54.9%. This shows that Brand Personality (X2) contributes or has a positive effect on Purchasing Decisions (Y). The simultaneous influence of Brand Ambassador (X1) and Brand Personality (X2) on Purchase Decisions (Y) of Korean Nature Republic Cosmetics Users in Karawang Regency is 0.625 or 62%, while the remaining 37.5% is influenced by variables not studied. This shows that Brand Ambassador (X1) and Brand Personality (X2) together have an influence on the Company's Purchasing Decision (Y). Korean Cosmetics User Nature Republic in Karawang Regency.
化妆品已经成为社会的必需品,尤其是女性。目前以化妆品闻名的国家是韩国。在印尼著名的韩国化妆品是“自然共和国”。2019年,《自然共和国》的销量急剧下降。可以用来增加销售的策略是品牌大使和品牌个性。本研究采用的方法是定量研究方法。本研究采用描述性研究和定量研究相结合的方法。样本为270名受访者。抽样方法为分层抽样。结果表明,品牌大使与品牌个性具有足够强的相关性,为48.8%,部分品牌大使对购买决策的影响为7.6%,部分品牌个性对购买决策的影响为54.9%,同时品牌大使和品牌个性对购买决策的影响为62.5%。同时,37.5%的人受到其他变量的影响,这些变量没有被研究。品牌个性(X2)对卡拉旺县韩国自然共和国化妆品用户购买决策(Y)的部分影响为0.549(54.9%)。这表明品牌个性(X2)对购买决策(Y)有贡献或正向影响。品牌大使(X1)和品牌个性(X2)对卡拉旺县韩国自然共和国化妆品用户购买决策(Y)的同时影响为0.625或62%,其余37.5%受到未研究变量的影响。由此可见,品牌大使(X1)和品牌个性(X2)共同影响了公司的购买决策(Y)。卡拉旺县韩国化妆品用户自然共和国
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引用次数: 1
Analysis of Covid 19 Data in Indonesia Using Supervised Emerging Patterns 使用监督新兴模式分析印度尼西亚Covid - 19数据
Pub Date : 2022-01-03 DOI: 10.33050/atm.v6i1.1768
U. Rahardja, I. J. Dewanto, Arko Djajadi, Ariya Panndhitthana Candra, Marviola Hardini
This research method uses CRISP-DM with emerging pattern supervision modeling and EPM Algorithm. The contribution of the research is to assist the Government in overcoming the problem of the spread of the COVID-19 cluster in several regions in Indonesia. The research aims to implement information on the COVID-19 data mining pattern in the DKI Jakarta area. The problems faced are the difficulty of identifying the pattern of COVID-19 data in one area, it is difficult to dig up data on the http://corona.jakarta.go.id website. It is not easy to decide on the handling of COVID-19. The output of the research results in a cluster of information on COVID-19 in the DKI Jakarta area based on Significance level depends on the Covid Map In terms of Region, Status, Gender, & age And Signification can be the basis for determining covid OTG, DTG, and Positive. The theoretical and practical implications can be stated as follows: The use of supervised emerging pattern methods can affect the processing of COVID-19 data. For 5 Regions in DKI Jakarta and distribution to determine covid OTG, DTG, and Positive. The result of the development of this data mining system is to produce pattern reports to produce Supervised Emerging Patterns technology for decision making at the COVID-19 Task Force in DKI Jakarta.
该研究方法采用带有新兴模式监督模型的CRISP-DM和EPM算法。这项研究的贡献是协助政府克服COVID-19群集在印度尼西亚几个地区蔓延的问题。该研究旨在在DKI雅加达地区实施关于COVID-19数据挖掘模式的信息。面临的问题是难以识别一个地区的COVID-19数据模式,难以在http://corona.jakarta.go.id网站上挖掘数据。如何应对新冠肺炎疫情并非易事。基于显著性水平的雅加达DKI地区Covid -19信息集群的研究结果输出取决于地区,状态,性别和年龄的Covid Map,并且显著性可以作为确定Covid OTG, DTG和Positive的基础。理论和实践意义如下:使用监督新兴模式方法会影响COVID-19数据的处理。雅加达DKI的5个地区及其分布,以确定covid OTG, DTG和阳性。开发这一数据挖掘系统的结果是生成模式报告,为DKI雅加达COVID-19工作队的决策提供受监督的新模式技术。
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引用次数: 10
Factors That Influence The Intention of The Millennial Community to do Waqf With a Modification of Theory Planned Behavior Approach 影响千禧一代Waqf意愿的因素——基于计划行为理论的修正
Pub Date : 2022-01-02 DOI: 10.33050/atm.v7i1.1807
Abdullah Zawawi, Tatik Mariyanti, Siti Nurindah Sari
This research aims to analyze the influence of variables knowledge, attitudes, religious commitment, subjective norm, and the use of ICT Technology significantly influence behavior through the intention of the millennial generation in waqf in Jabodetabek. The methodology used in this study is the Structural Equation Model with the variables of knowledge, attitudes, religious commitment, subjective norms, and ICT technology as independent variables; intention as moderating variable, and waqf behavior as the dependent variable. The primary data of this study was obtained through a questionnaire survey to 290 respondents obtained through purposive random sampling from the millennial generation aged 21-40 years who live in Greater Jakarta. Then the data was analyzed using SPSS and AMOS software. Based on the results of this study, it was learned that the variable of knowledge does not affect the behavior of waqf through the intention of the millennial generation. In contrast, the variables of attitude, commitment, subjective norms, and the use of ICT technology had a positive and significant effect on waqf behavior through the intention of the millennial generation. This shows that the millennial generation, although their knowledge does not affect behavior, attitudes, commitment, subjective norms, and the use of ICT technology, have a positive and significant effect on waqf behavior results of this study indicate that the variables attitudes, religious commitment, subjective norm, and the use of ICT Technology significantly influence behavior through the intention of the millennial generation in waqf in Jabodetabek. At the same time, knowledge does not affect that behavior. This study implies that measuring consumer behavior should be equipped with additional indicators, namely intention, to analyze the behavior based on external factors and spiritual and social aspects.
本研究旨在分析知识、态度、宗教承诺、主观规范和ICT技术使用等变量通过Jabodetabek waqf千禧一代的意向对行为的显著影响。本研究采用结构方程模型,以知识、态度、宗教承诺、主观规范和ICT技术为自变量;意向为调节变量,行为为因变量。本研究的主要数据是通过有目的随机抽样对290名受访者进行问卷调查获得的,这些受访者来自居住在大雅加达地区的21-40岁的千禧一代。采用SPSS和AMOS软件对数据进行分析。根据本研究的结果可知,知识变量并不会通过千禧一代的意向影响waqf的行为。相反,态度、承诺、主观规范和信息通信技术的使用等变量通过千禧一代的意向对waqf行为有显著的正向影响。这表明,虽然千禧一代的知识不影响行为,但态度、承诺、主观规范和ICT技术的使用对waqf行为有积极而显著的影响。本研究结果表明,态度、宗教承诺、主观规范和ICT技术的使用通过Jabodetabek的waqf中千禧一代的意图显著影响行为。同时,知识并不影响这种行为。本研究认为,在测量消费者行为时,应增加意向这一附加指标,从外部因素和精神社会方面分析消费者行为。
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引用次数: 6
Decision-Making Techniques using LSTM on Antam Mining Shares before and during the COVID-19 Pandemic in Indonesia 在印度尼西亚2019冠状病毒病大流行之前和期间,使用LSTM对Antam矿业股份的决策技术
Pub Date : 2021-12-22 DOI: 10.33050/atm.v6i2.1776
Ahmad Kamal Badri, Jerry Heikal, Yochebed Anggraini Terah, D. Nurjaman
Stocks, apart from having volatile and chaotic characteristics, also have various kinds of noise, non-linear and non-stationary movements, making them difficult to predict accurately. Therefore, the risk of investing in stocks depends on the skills of investors or traders in making judgments and decisions. This study aims to use Long Short-Term Memory (LSTM) as a decision-making technique with historical stock prices as the sole predictor, then implement it in conditions before and during the COVID-19 pandemic. The study results concluded that Long Short-Term Memory (LSTM) could be used as a decision-making technique in conditions before and during the COVID-19 pandemic with historical price inputs as the sole predictor. Based on the research that has been done, the following conclusions can be drawn: The LSTM model can predict stock prices well using historical stock prices as the sole predictor. The LSTM model can be used as a trading decision-making technique for day traders. The risk of stock prediction using the LSTM method in 2019 before the COVID pandemic was proven to be lower than in 2020 during the COVID pandemic. For further research, researchers can conduct more in-depth research on the risk criteria for making trading decisions as an essential reference that can be used to select the LSTM model.
股票除了具有波动性和混沌性外,还具有各种各样的噪声、非线性和非平稳运动,使其难以准确预测。因此,投资股票的风险取决于投资者或交易者的判断和决策能力。本研究旨在将长短期记忆(LSTM)作为一种决策技术,以历史股票价格为唯一预测指标,并在COVID-19大流行之前和期间的条件下实施。研究结果表明,在新冠肺炎大流行之前和期间,长短期记忆(LSTM)可以作为一种决策技术,历史价格输入是唯一的预测因素。基于已有的研究,可以得出以下结论:LSTM模型可以很好地预测股票价格,以历史股票价格作为唯一的预测因子。LSTM模型可以作为日内交易者的交易决策技术。事实证明,2019年新冠疫情前使用LSTM方法进行库存预测的风险低于2020年新冠疫情期间。在进一步的研究中,研究人员可以对交易决策的风险准则进行更深入的研究,作为选择LSTM模型的重要参考。
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引用次数: 22
Smart Contract-based Gamification Scheme for College in Higher Education 基于智能合约的高等教育学院游戏化方案
Pub Date : 2021-12-13 DOI: 10.33050/atm.v6i2.1533
Leli Honesti, Q. Aini, M. I. Setiawan, Nuke Puji Lestari Santoso, Wahyu Yustika Prihastiwi
The Financial Scheme that plays an important role in helping students is the Gamification Scholarship Scheme. The Gamification scholarship scheme helps human life in the world of education. Gamification is an approach that uses elements in games or video games with the aim of motivating students in the learning process and maximizing feelings of enjoyment and engagement in the learning process. To encourage higher education, the government has done various things. However, there are several things that make it difficult for students to use it, such as distributing scholarships to students belonging to underprivileged families. The Gamification scholarship scheme is one of the most financially instrumental schemes in helping students, but it has not been verified which results in a lack of transparency between students and their respective Education Offices, then there is still a lack of tracking of application forms in this study, we propose a Smart Contract which addresses the lack of Scheme Scholarships for Colleges and Universities outlined above. It has four entities: Board of Education, Students, College and Bank. This Blockchain based smart contract has been developed to provide a user-friendly and transparent and constant environment between students and the education board. Blockchain platform has developed many applications but none can overcome the government scholarship scheme.
在帮助学生方面发挥重要作用的财政计划是游戏化奖学金计划。游戏化奖学金计划有助于人们在教育领域的生活。游戏化是一种使用游戏或电子游戏元素的方法,其目的是在学习过程中激励学生,并最大限度地提高学习过程中的乐趣和参与度。为了鼓励高等教育,政府做了很多事情。然而,有一些事情使学生难以使用它,例如分配奖学金给属于贫困家庭的学生。游戏化奖学金计划是帮助学生的最具经济意义的计划之一,但尚未得到验证,这导致学生与其各自的教育办公室之间缺乏透明度,因此在本研究中仍然缺乏对申请表的跟踪,我们提出了一个智能合约,以解决上述学院和大学计划奖学金缺乏的问题。它有四个实体:教育委员会、学生、学院和银行。这个基于区块链的智能合约是为了在学生和教育委员会之间提供一个用户友好、透明和持续的环境而开发的。区块链平台开发了许多应用程序,但没有一个可以克服政府奖学金计划。
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引用次数: 10
Implementation of Blockchain Technology in Learning Management System (LMS) 区块链技术在学习管理系统中的实现
Pub Date : 2021-12-13 DOI: 10.33050/atm.v6i2.1396
U. Rahardja, Q. Aini, Alfiah Khairunisa, S. Millah
It is well known by the public that the development of science and technology has progressed very rapidly and even continues to increase from year to year, especially in the education system. But in reality, there are still many learning systems that use conventional methods. This method makes the learning process passive and inactive. But now by implementing blockchain into the online learning process and there is no conventional learning process that makes learning activities boring and technology-saturated in the educational learning system at Raharja University, making the learning process more effective and efficient. The objectives of using blockchain technology in education include developing educational curricula, improving the use of educational applications, processing data about education. The research method is carried out by collecting data and using the literature study. So that the presence of blockchain technology makes the education system at the forefront. This application is done so that the learning system can be done with easy access, without being limited by space and time so that it is more efficient. It can even motivate to increase exploration in the learning process which in turn will increase student productivity, of course.
众所周知,科学技术的发展非常迅速,甚至每年都在继续增长,尤其是在教育系统方面。但在现实中,仍然有许多学习系统使用传统的方法。这种方法使学习过程变得被动和不活跃。但是现在,通过将区块链实施到在线学习过程中,Raharja大学的教育学习系统中没有传统的学习过程会使学习活动变得无聊和技术饱和,从而使学习过程更加有效和高效。在教育中使用区块链技术的目标包括开发教育课程,改进教育应用程序的使用,处理有关教育的数据。研究方法采用收集资料和文献研究法。因此,区块链技术的存在使教育系统走在了最前沿。这样做的应用程序,使学习系统可以很容易地访问,不受空间和时间的限制,使其更有效。它甚至可以激励学生在学习过程中增加探索,这反过来也会提高学生的学习效率。
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引用次数: 22
Effect Of Training On Employee Performance With Competence And Commitment As Intervening 以胜任力和承诺为中介的培训对员工绩效的影响
Pub Date : 2021-11-26 DOI: 10.33050/atm.v6i2.1742
Abdul Chatim Pramono, Wawan Prahiawan
The higher the level of competition in the steel manufacturing sectors, it is necessary for the company's efforts to survive by carrying out internal strategies in the form of improving employee performance. Training is found to be one of the factors that can affect employee performance. The purpose of this study is to examine the effect of training on employee performance with competence and commitment as intervening variables. The novelty in this research is that no previous research has been found that discusses the effect of training on employee performance with the competence and commitment as intervening employees of the Chemical Recovery Plant (CRP) Coke Oven factory at a steel industry company in in Cilegon. The population in this study were employees of Dinas CRP coke oven factory at a steel industry company in Cilegon. From a total population of 63 people with the characteristics of being organic employees and having gone through two years of service, the number of samples taken is 60 people. Structural Equation Modeling was used to test the statistical significance of the path coefficients. The research findings explain that training has a positive and significant effect on competence. Training has a positive, but not significant, effect on employee performance. Competence has a positive and significant effect on employee performance, while commitment has a positive, but not significant, effect on employee performance.
钢铁制造行业的竞争水平越高,企业就越有必要通过提高员工绩效的形式来实施内部战略,以求生存。培训是影响员工绩效的因素之一。本研究以胜任力和承诺为中介变量,探讨培训对员工绩效的影响。本研究的新颖之处在于,以往的研究没有发现以能力和承诺作为干预员工,讨论培训对员工绩效的影响,以西莱贡某钢铁公司化学回收厂焦炉厂为研究对象。本研究的研究对象是位于Cilegon的一家钢铁工业公司的Dinas CRP焦炉厂的员工。从63个具有有机雇员特征并服务两年的人中,抽取的样本数量为60人。采用结构方程模型检验路径系数的统计学显著性。研究结果说明,训练对胜任力有显著的正向影响。培训对员工绩效有积极但不显著的影响。胜任力对员工绩效有正向显著影响,而承诺对员工绩效有正向但不显著的影响。
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引用次数: 7
期刊
Aptisi Transactions on Management (ATM)
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