Ovim radom uspoređuju se različite mjere produktivnosti i istražuje se njihov utjecaj na prihod od izvoza i prihod na domaćem tržištu 300 najvećih hrvatskih izvoznih poduzeća. Regresijska dinamička dvorazinska robusna GMM panel analiza provedena je na uzorku 300 najvećih hrvatskih izvoznih poduzeća prema prihodu od izvoza u periodu od 2006. do 2015. na temelju financijskih godišnjih podataka poduzeća. Pokazatelji produktivnosti poduzeća uključuju: ukupnu produktivnost faktora proizvodnje, produktivnost rada, produktivnost kapitala, povrat na uloženi kapital te povrat na imovinu. Rezultati rada pokazali su kako ukupna faktorska produktivnost, produktivnost kapitala i povrat na imovinu imaju pozitivan utjecaj na prihode od izvoza. Produktivnost rada nema značajan utjecaj na prihod od izvoza. S druge strane, svih pet pokazatelja produktivnosti imaju značajan utjecaj na prihode na domaćem tržištu. Važnost je ovog rada dvojaka. Njime se potvrđuje važnost produktivnosti za izvoznu uspješnost najvećih hrvatskih izvoznih poduzeća, prvenstveno produktivnosti kapitala. Posljedično, analizom se potvrđuje nužnost povećanja produktivnosti rada zbog povezanosti produktivnosti rada i kapitala. Iako je analiza ograničena na razdoblje 2006. – 2015, ona jasno ukazuje na prelijevanje inozemne financijske krize 2008. na poslovanje hrvatskih poduzeća 2009.
{"title":"UTJECAJ PRODUKTIVNOSTI NA IZVOZNU I DOMAĆU USPJEŠNOST 300 NAJVEĆIH HRVATSKIH IZVOZNIKA","authors":"Maja Bašić, Veronika Kruc","doi":"10.17818/emip/2021/2.1","DOIUrl":"https://doi.org/10.17818/emip/2021/2.1","url":null,"abstract":"Ovim radom uspoređuju se različite mjere produktivnosti i istražuje se njihov utjecaj na prihod od izvoza i prihod na domaćem tržištu 300 najvećih hrvatskih izvoznih poduzeća. Regresijska dinamička dvorazinska robusna GMM panel analiza provedena je na uzorku 300 najvećih hrvatskih izvoznih poduzeća prema prihodu od izvoza u periodu od 2006. do 2015. na temelju financijskih godišnjih podataka poduzeća. Pokazatelji produktivnosti poduzeća uključuju: ukupnu produktivnost faktora proizvodnje, produktivnost rada, produktivnost kapitala, povrat na uloženi kapital te povrat na imovinu. Rezultati rada pokazali su kako ukupna faktorska produktivnost, produktivnost kapitala i povrat na imovinu imaju pozitivan utjecaj na prihode od izvoza. Produktivnost rada nema značajan utjecaj na prihod od izvoza. S druge strane, svih pet pokazatelja produktivnosti imaju značajan utjecaj na prihode na domaćem tržištu. Važnost je ovog rada dvojaka. Njime se potvrđuje važnost produktivnosti za izvoznu uspješnost najvećih hrvatskih izvoznih poduzeća, prvenstveno produktivnosti kapitala. Posljedično, analizom se potvrđuje nužnost povećanja produktivnosti rada zbog povezanosti produktivnosti rada i kapitala. Iako je analiza ograničena na razdoblje 2006. – 2015, ona jasno ukazuje na prelijevanje inozemne financijske krize 2008. na poslovanje hrvatskih poduzeća 2009.","PeriodicalId":42135,"journal":{"name":"Ekonomska Misao i Praksa-Economic Thought and Practice","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45008848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marija Pičuljan, Ana Težak Damijanić, Ninoslav Luk
Održivi razvoj postaje sve važnija pretpostavka turističkog razvoja. Programi ekološkog certificiranja, uslijed koordiniranog djelovanja relevantnih dionika u turizmu, mogu biti potpora razvoju održivog turizma. Sukladno tome, cilj je ovog istraživanja identifikacija i analiza potpore turističkih zajednica i tijela javne uprave u razvoju održivog turizma Republike Hrvatske u kontekstu programa ekološkog certificiranja. Prilikom identifikacije ove potpore analizira se sadržaj mrežnih stranica turističkih zajednica i tijela javne uprave na području sedam županija Jadranske Hrvatske. U analizi sadržaja mrežnih stranica koriste se deskriptivna analiza i analiza sadržaja. Sveukupno su identificirana tri programa koje promoviraju dionici. Rezultati istraživanja pokazuju slabu razinu potpore održivog razvoja promocijom programa ekološkog certificiranja koja pretežito uključuje informiranje.
可持续发展在旅游业发展的假设中变得越来越重要。在相关旅游业利益攸关方协调参与之后，环境认证方案可以得到可持续旅游业发展的支持。Sukladno tome，cilj je ovog istraživanja identificacija i analiza potpore turističkih zajednica i tijela javne uprave u razvoju održivog turizma Republice Hrvatske u kontekstu programa ekološkog certificaciranja。这种支持的确定应分析旅游界和克罗地亚七个Jadranska地区公共行政机构网站的内容。使用对内容的描述性分析和对网页的分析。已经普遍确定了三个利益相关者促进计划。研究结果表明，通过推动难以纳入信息的环境认证计划，对可持续发展的支持程度很低。
{"title":"KORIŠTENJE EKOLOŠKOG CERTIFICIRANJA KAO ALATA POTICANJA ODRŽIVOG RAZVOJA TURISTIČKE DESTINACIJE – ANALIZA MREŽNIH STRANICA DIONIKA U TURIZMU JADRANSKE HRVATSKE","authors":"Marija Pičuljan, Ana Težak Damijanić, Ninoslav Luk","doi":"10.17818/emip/2021/2.15","DOIUrl":"https://doi.org/10.17818/emip/2021/2.15","url":null,"abstract":"Održivi razvoj postaje sve važnija pretpostavka turističkog razvoja. Programi ekološkog certificiranja, uslijed koordiniranog djelovanja relevantnih dionika u turizmu, mogu biti potpora razvoju održivog turizma. Sukladno tome, cilj je ovog istraživanja identifikacija i analiza potpore turističkih zajednica i tijela javne uprave u razvoju održivog turizma Republike Hrvatske u kontekstu programa ekološkog certificiranja. Prilikom identifikacije ove potpore analizira se sadržaj mrežnih stranica turističkih zajednica i tijela javne uprave na području sedam županija Jadranske Hrvatske. U analizi sadržaja mrežnih stranica koriste se deskriptivna analiza i analiza sadržaja. Sveukupno su identificirana tri programa koje promoviraju dionici. Rezultati istraživanja pokazuju slabu razinu potpore održivog razvoja promocijom programa ekološkog certificiranja koja pretežito uključuje informiranje.","PeriodicalId":42135,"journal":{"name":"Ekonomska Misao i Praksa-Economic Thought and Practice","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67440435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Although numerous studies investigated service quality in online environment, the social network quality has been inadequately captured by previous empirical research. Thus, the present study focuses on measuring social network quality. Specifically, it aims to examine potential differences in perceived social network quality between two popular social networks, namely Facebook and Instagram. The empirical data are based on gathering primary data using questionnaire based on SNSQUAL model, developed by Phillips et al. (2016). Descriptive and bivariate statistical analysis were conducted using data collected from undergraduate and graduate students who use social networks on regular bases. The study results show significant differences in 16 out of 27 social network quality items, revealing that Instagram’s social network quality was rated significantly higher than Facebook’s. These findings may contribute to the development of service excellence approach that aims to enhance social networks’ performance.
{"title":"DOES SOCIAL NETWORK QUALITY DIFFER BETWEEN FACEBOOK AND INSTAGRAM? APPLICATION OF SNSQUAL MODEL","authors":"S. Marković, Sanja Raspor Janković, M. Gjurašić","doi":"10.17818/emip/2021/2.9","DOIUrl":"https://doi.org/10.17818/emip/2021/2.9","url":null,"abstract":"Although numerous studies investigated service quality in online environment, the social network quality has been inadequately captured by previous empirical research. Thus, the present study focuses on measuring social network quality. Specifically, it aims to examine potential differences in perceived social network quality between two popular social networks, namely Facebook and Instagram. The empirical data are based on gathering primary data using questionnaire based on SNSQUAL model, developed by Phillips et al. (2016). Descriptive and bivariate statistical analysis were conducted using data collected from undergraduate and graduate students who use social networks on regular bases. The study results show significant differences in 16 out of 27 social network quality items, revealing that Instagram’s social network quality was rated significantly higher than Facebook’s. These findings may contribute to the development of service excellence approach that aims to enhance social networks’ performance.","PeriodicalId":42135,"journal":{"name":"Ekonomska Misao i Praksa-Economic Thought and Practice","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48141964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gospodarski prosperitet maritimnih regija ovisan je o razvoju nautičkih luka i s njima povezanih aktivnosti. Nautičke luke i nautički turizam važni su za stvaranje radnih mjesta i prihoda te za ukupni društveni i ekonomski razvoj obalnih i otočnih zajednica. Štoviše, visoki prihodi koje generira nautički turizam imaju značajan udio u ukupnim prihodima od turizma kao glavnom izvoru prihoda u hrvatskom gospodarstvu. Stoga ovaj rad istražuje ukupne prihode nautičkih luka predlažući model koji se sastoji od triju koraka: 1) klasifikacije ulaznih varijabli u tri kategorije: ekološku, društvenu i ekonomsku, sukladno temeljnim aspektima održivog razvoja; 2) primjene metode glavnih komponenti na svaku kategoriju u svrhu oblikovanja novih varijabli kao predstavnika kategorija; 3) primjene metode višestruke regresije za analizu ukupnih prihoda. Statističkom analizom i usporedbom rezultata pokazuje se da predloženi model dobro iskazuje ukupne prihode, r2 = 0,92, uz potvrđenu statističku značajnost. Analiza i predloženi model omogućuju objektivnije razumijevanje promatranog sustava, analizu njegova održivog razvoja i donošenje odluka.
{"title":"MODEL ISKAZIVANJA PRIHODA PREKO VARIJABLI ODRŽIVOG RAZVOJA NA PRIMJERU NAUTIČKIH LUKA U HRVATSKOJ","authors":"Ela Marušić","doi":"10.17818/emip/2021/2.3","DOIUrl":"https://doi.org/10.17818/emip/2021/2.3","url":null,"abstract":"Gospodarski prosperitet maritimnih regija ovisan je o razvoju nautičkih luka i s njima povezanih aktivnosti. Nautičke luke i nautički turizam važni su za stvaranje radnih mjesta i prihoda te za ukupni društveni i ekonomski razvoj obalnih i otočnih zajednica. Štoviše, visoki prihodi koje generira nautički turizam imaju značajan udio u ukupnim prihodima od turizma kao glavnom izvoru prihoda u hrvatskom gospodarstvu. Stoga ovaj rad istražuje ukupne prihode nautičkih luka predlažući model koji se sastoji od triju koraka: 1) klasifikacije ulaznih varijabli u tri kategorije: ekološku, društvenu i ekonomsku, sukladno temeljnim aspektima održivog razvoja; 2) primjene metode glavnih komponenti na svaku kategoriju u svrhu oblikovanja novih varijabli kao predstavnika kategorija; 3) primjene metode višestruke regresije za analizu ukupnih prihoda. Statističkom analizom i usporedbom rezultata pokazuje se da predloženi model dobro iskazuje ukupne prihode, r2 = 0,92, uz potvrđenu statističku značajnost. Analiza i predloženi model omogućuju objektivnije razumijevanje promatranog sustava, analizu njegova održivog razvoja i donošenje odluka.","PeriodicalId":42135,"journal":{"name":"Ekonomska Misao i Praksa-Economic Thought and Practice","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45780498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bojan Morić Milovanović, Zoran Wittine, Zoran Bubas
The relationship between entrepreneurial orientation and business performance has been widely researched. However, in scientific literature there is still a need for further clarification when observing the before mentioned concepts, especially within the service SME context. Likewise, when observing this relationship it is necessary to look into the impact of entrepreneurial orientation on individual segments of business performance, i.e. on financial and non-financial constructs. Therefore, the aim of this paper is to explore the association of entrepreneurial orientation and small and medium business performance, while observing performance both as unidimensional and multidimensional concept. Furthermore, the paper tests whether moderation effect of external environment exists between entrepreneurial orientation and business performance among Croatian service SMEs.
{"title":"EXAMINING ENTREPRENEURIAL ORIENTATION – PERFORMANCE RELATIONSHIP AMONG CROATIAN SERVICE SMES","authors":"Bojan Morić Milovanović, Zoran Wittine, Zoran Bubas","doi":"10.17818/emip/2021/2.10","DOIUrl":"https://doi.org/10.17818/emip/2021/2.10","url":null,"abstract":"The relationship between entrepreneurial orientation and business performance has been widely researched. However, in scientific literature there is still a need for further clarification when observing the before mentioned concepts, especially within the service SME context. Likewise, when observing this relationship it is necessary to look into the impact of entrepreneurial orientation on individual segments of business performance, i.e. on financial and non-financial constructs. Therefore, the aim of this paper is to explore the association of entrepreneurial orientation and small and medium business performance, while observing performance both as unidimensional and multidimensional concept. Furthermore, the paper tests whether moderation effect of external environment exists between entrepreneurial orientation and business performance among Croatian service SMEs.","PeriodicalId":42135,"journal":{"name":"Ekonomska Misao i Praksa-Economic Thought and Practice","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49296999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
During the pandemic, health care services have gained in importance. One of the ways used to finance these services is through voluntary private health insurance. Existing studies on the demand for voluntary private health insurance are based predominantly on the micro-economic level. Therefore, the aim of this paper is to analyse the factors of demand at the macro-economic level. The analysis covers economic and demographic factors, the quality of the public health care system, risk aversion and the status of the population’s health. The empirical research is based on the databases of 29 European countries in the period from 2013 to 2017 and on the dynamic panel model. The results of the empirical analysis revealed that income, price, urbanization, health care system quality, risk aversion/education and self-perceived health are important determinants of demand for voluntary private health insurance in European countries.
{"title":"THE DRIVERS OF VOLUNTARY PRIVATE HEALTH INSURANCE DEMAND IN EUROPEAN COUNTRIES","authors":"M. Ćurak, Dujam Kovač, K. Poposki","doi":"10.17818/emip/2021/2.7","DOIUrl":"https://doi.org/10.17818/emip/2021/2.7","url":null,"abstract":"During the pandemic, health care services have gained in importance. One of the ways used to finance these services is through voluntary private health insurance. Existing studies on the demand for voluntary private health insurance are based predominantly on the micro-economic level. Therefore, the aim of this paper is to analyse the factors of demand at the macro-economic level. The analysis covers economic and demographic factors, the quality of the public health care system, risk aversion and the status of the population’s health. The empirical research is based on the databases of 29 European countries in the period from 2013 to 2017 and on the dynamic panel model. The results of the empirical analysis revealed that income, price, urbanization, health care system quality, risk aversion/education and self-perceived health are important determinants of demand for voluntary private health insurance in European countries.","PeriodicalId":42135,"journal":{"name":"Ekonomska Misao i Praksa-Economic Thought and Practice","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43778551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Razvoj sportskog turizma u suvremenim uvjetima sve je više vezan uz koncept održivosti. Polazište takvih nastojanja može se zasigurno pronaći u velikoj ovisnosti sportskog turizma o kvalitetnim prirodnim resursima. Upravo iz tog razloga destinacije u ruralnim područjima imaju velik potencijal razvoja sportskog turizma, posebice kada se nalaze u početnim fazama razvoja. Stoga je cilj ovog rada analizirati potencijale razvoja sportskog turizma kontinentalne Hrvatske u kontekstu održivosti. Ova regija nedovoljno je valorizirana u kontekstu razvoja turizma te je stoga nužno definirati proizvode koji bi potaknuli intenzivniji razvoj ovog područja. Za potrebe izrade rada provedeno je primarno istraživanje kojem je cilj bio ispitati motivaciju posjetitelja za dolazak na ovo područje te utvrditi percepciju važnosti održivog razvoja sportskog turizma kontinentalne Hrvatske. Rezultati istraživanja potvrđuju visoku razinu svjesnosti turista o važnosti ovog koncepta te nužnosti intenzivnijeg razvoja sportskog turizma i sportskih aktivnosti u ovoj regiji.
现代体育旅游的发展越来越与可持续发展的理念联系在一起。体育旅游业对优质自然资源的主要依赖无疑是这种努力的所在。Upravo iz tog razloga destinatije u rugurinim područjima imaju velik potencijal razvoja sportskog turizma，posebice kada se nalaze u početnim fazama razvoja。因此，这项工作的目的是分析在克罗地亚大陆可持续发展的背景下发展体育旅游的潜力。在旅游业发展的背景下，这一地区没有得到足够的重视，因此有必要确定能够促进该地区更密集发展的产品。为了开展工作，进行了一项初步研究，旨在考察游客来该地区的动机，并对克罗地亚大陆体育旅游可持续发展的重要性建立认识。研究结果证实，人们高度认识到这一概念的重要性，并需要更深入地发展该地区的体育旅游和体育活动。
{"title":"ODRŽIVI SPORTSKI TURIZAM KAO POTENCIJAL RAZVOJA KONTINENTALNE HRVATSKE","authors":"Domagoj Čep, Vanja Krajinović","doi":"10.17818/emip/2021/2.6","DOIUrl":"https://doi.org/10.17818/emip/2021/2.6","url":null,"abstract":"Razvoj sportskog turizma u suvremenim uvjetima sve je više vezan uz koncept održivosti. Polazište takvih nastojanja može se zasigurno pronaći u velikoj ovisnosti sportskog turizma o kvalitetnim prirodnim resursima. Upravo iz tog razloga destinacije u ruralnim područjima imaju velik potencijal razvoja sportskog turizma, posebice kada se nalaze u početnim fazama razvoja. Stoga je cilj ovog rada analizirati potencijale razvoja sportskog turizma kontinentalne Hrvatske u kontekstu održivosti. Ova regija nedovoljno je valorizirana u kontekstu razvoja turizma te je stoga nužno definirati proizvode koji bi potaknuli intenzivniji razvoj ovog područja. Za potrebe izrade rada provedeno je primarno istraživanje kojem je cilj bio ispitati motivaciju posjetitelja za dolazak na ovo područje te utvrditi percepciju važnosti održivog razvoja sportskog turizma kontinentalne Hrvatske. Rezultati istraživanja potvrđuju visoku razinu svjesnosti turista o važnosti ovog koncepta te nužnosti intenzivnijeg razvoja sportskog turizma i sportskih aktivnosti u ovoj regiji.","PeriodicalId":42135,"journal":{"name":"Ekonomska Misao i Praksa-Economic Thought and Practice","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42879815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Glavna je svrha rada kroz prizmu teorije kontrole identiteta istražiti pozitivne (afilijativni i samopomažući) i negativne (agresivni i samoporažavajući) stilove humora te odrednice identiteta (demografske karakteristike, konformizam, inovativnost, jedinstvenost) kao prediktore i namjeru kupovine kao ishod stilova humora. Istraživanje je provedeno na prigodnom uzorku od 253 ispitanika, pri čemu se podaci analiziraju s pomoću regresijske analize. Rezultati pokazuju da je spol povezan s agresivnim stilom humora, a dob uglavnom s agresivnim i samoporažavajućim stilovima humora. Nadalje, konformizam potrošača negativno je povezan s afilijativnim, a pozitivno s agresivnim i samoporažavajućim stilovima humora. Inovativnost potrošača pozitivno utječe samo na agresivni stil, dok je jedinstvenost potrošača pozitivno povezana sa samopomažućim i samoporažavajućim stilovima humora. Za namjeru kupovine od pozitivnog su značenja i pozitivni i negativni stilovi humora, i to jedino samopomažući i agresivni stil humora. Razmatrani konstrukti i veze predstavljaju nove spoznaje općenito te posebice u okviru teorije kontrole identiteta, i kao takvi imaju vrijedne znanstvene i praktične implikacije.
{"title":"ODREDNICE I ZNAČAJ STILOVA HUMORA: PERSPEKTIVA TEORIJE KONTROLE IDENTITETA","authors":"Ivana Kursan Milaković, Marija Milavić","doi":"10.17818/emip/2021/2.2","DOIUrl":"https://doi.org/10.17818/emip/2021/2.2","url":null,"abstract":"Glavna je svrha rada kroz prizmu teorije kontrole identiteta istražiti pozitivne (afilijativni i samopomažući) i negativne (agresivni i samoporažavajući) stilove humora te odrednice identiteta (demografske karakteristike, konformizam, inovativnost, jedinstvenost) kao prediktore i namjeru kupovine kao ishod stilova humora. Istraživanje je provedeno na prigodnom uzorku od 253 ispitanika, pri čemu se podaci analiziraju s pomoću regresijske analize. Rezultati pokazuju da je spol povezan s agresivnim stilom humora, a dob uglavnom s agresivnim i samoporažavajućim stilovima humora. Nadalje, konformizam potrošača negativno je povezan s afilijativnim, a pozitivno s agresivnim i samoporažavajućim stilovima humora. Inovativnost potrošača pozitivno utječe samo na agresivni stil, dok je jedinstvenost potrošača pozitivno povezana sa samopomažućim i samoporažavajućim stilovima humora. Za namjeru kupovine od pozitivnog su značenja i pozitivni i negativni stilovi humora, i to jedino samopomažući i agresivni stil humora. Razmatrani konstrukti i veze predstavljaju nove spoznaje općenito te posebice u okviru teorije kontrole identiteta, i kao takvi imaju vrijedne znanstvene i praktične implikacije.","PeriodicalId":42135,"journal":{"name":"Ekonomska Misao i Praksa-Economic Thought and Practice","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48443277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this study was to explore organizational and professional commitment among Croatian employees, as well as to find out whether there were any differences in those commitments regarding employees’ demographic characteristics. The empirical research was conducted online in January 2021. The questionnaire was distributed online using convenience sampling method, which is a non-probability sampling method that involves participants from population who are available to participate in the study. The number of participants was 153. Research results indicated that respondents were slightly more professionally than organizationally committed. By observing each organizational and professional commitment dimension, research results showed that the level of professional affective commitment stood out, while the level of normative commitment, both organizational and professional, was the lowest. Additionally, research results showed that there were no statistically significant differences in the mean value of organizational commitment as well as of professional commitment regarding any of the respondents’ demographic characteristics (gender, age, tenure in the organization, education and marital status).
{"title":"ORGANIZATIONAL AND PROFESSIONAL COMMITMENT: EVIDENCE FROM CROATIA","authors":"Danica Bakotić","doi":"10.17818/emip/2021/2.5","DOIUrl":"https://doi.org/10.17818/emip/2021/2.5","url":null,"abstract":"The aim of this study was to explore organizational and professional commitment among Croatian employees, as well as to find out whether there were any differences in those commitments regarding employees’ demographic characteristics. The empirical research was conducted online in January 2021. The questionnaire was distributed online using convenience sampling method, which is a non-probability sampling method that involves participants from population who are available to participate in the study. The number of participants was 153. Research results indicated that respondents were slightly more professionally than organizationally committed. By observing each organizational and professional commitment dimension, research results showed that the level of professional affective commitment stood out, while the level of normative commitment, both organizational and professional, was the lowest. Additionally, research results showed that there were no statistically significant differences in the mean value of organizational commitment as well as of professional commitment regarding any of the respondents’ demographic characteristics (gender, age, tenure in the organization, education and marital status).","PeriodicalId":42135,"journal":{"name":"Ekonomska Misao i Praksa-Economic Thought and Practice","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48910534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main objective of this study was to explore the relationship of social media marketing and purchase intention among consumers in Kosovo as a transition economy. The study used a structured questionnaire to collect the primary data and collected a sample of 334 responses from participants in Kosovo, using google forms as an online survey tool. In order to test the proposed research model, structural equation modelling was used. The hypotheses and the mediating effects of brand awareness and brand engagement were tested using the bootstrapping method. The findings revealed a positive indirect impact of social media marketing on purchase intention. They also showed that brand engagement fully mediates the relationship between social media marketing and purchase intention, whereas brand awareness does not mediate the relationship between social media marketing and purchase intention. This study contributes to the literature by providing insights of the impact of social media marketing on brand awareness, brand engagement, and purchase intention in transition economy such as Kosovo. On a practical level, research results provide companies with customer insights relevant to designing effective social media marketing strategies for their potential prospects in transition economies.
{"title":"SOCIAL MEDIA MARKETING AND PURCHASE INTENTION: EVIDENCE FROM KOSOVO","authors":"Adelina Emini, Jusuf Zeqiri","doi":"10.17818/emip/2021/2.8","DOIUrl":"https://doi.org/10.17818/emip/2021/2.8","url":null,"abstract":"The main objective of this study was to explore the relationship of social media marketing and purchase intention among consumers in Kosovo as a transition economy. The study used a structured questionnaire to collect the primary data and collected a sample of 334 responses from participants in Kosovo, using google forms as an online survey tool. In order to test the proposed research model, structural equation modelling was used. The hypotheses and the mediating effects of brand awareness and brand engagement were tested using the bootstrapping method. The findings revealed a positive indirect impact of social media marketing on purchase intention. They also showed that brand engagement fully mediates the relationship between social media marketing and purchase intention, whereas brand awareness does not mediate the relationship between social media marketing and purchase intention. This study contributes to the literature by providing insights of the impact of social media marketing on brand awareness, brand engagement, and purchase intention in transition economy such as Kosovo. On a practical level, research results provide companies with customer insights relevant to designing effective social media marketing strategies for their potential prospects in transition economies.","PeriodicalId":42135,"journal":{"name":"Ekonomska Misao i Praksa-Economic Thought and Practice","volume":" ","pages":""},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48920315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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