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Network Discourse on British Prime Minister Boris Johnson: Positive vs Negative Sentiments on Twitter 关于英国首相鲍里斯·约翰逊的网络话语:推特上的积极与消极情绪
IF 0.2 Pub Date : 2022-08-01 DOI: 10.15688/jvolsu2.2022.4.4
V. Katermina, A. Gnedash
The article solves the problem of identifying markers of positive or negative sentiment in the network discourse that is formed in social networks in relation to a particular politician. The theoretical and methodological foundations of the study were the basics of network linguistics, the network approach, Big Data. To conduct an empirical study using the method of continuous sampling for the keyword "Boris Johnson", data from the social network Twitter was uploaded from May 15 to July 15, 2021 through the Twitter API service. The received dataset amounted to 1 million 900 thousand messages which were divided into a dataset of messages with a positive sentiment and a dataset of messages with a negative sentiment. In each dataset, frequently used fragments are identified and subjected to linguistic discursive analysis. As a result of their analysis, markers of the positive and negative sentiment of the online discourse that is emerging in the Internet space in relation to British Prime Minister Boris Johnson have been identified. They reflect public opinion, the level of trust in a politician, the pole of evaluation of his activities. Considering such markers when developing strategies for working with public opinion will allow changes in the image and reputational potential of public figures and organizations both online and offline.
本文解决了识别社会网络中与特定政治家相关的网络话语中积极或消极情绪标记的问题。本研究的理论和方法基础是网络语言学、网络方法和大数据的基础。为了对关键词“Boris Johnson”采用连续抽样的方法进行实证研究,我们将社交网络Twitter的数据于2021年5月15日至7月15日通过Twitter API服务上传。接收到的数据集共190万条消息,分为积极情绪消息数据集和消极情绪消息数据集。在每个数据集中,频繁使用的片段被识别并进行语言话语分析。根据他们的分析,已经确定了互联网空间中出现的与英国首相鲍里斯·约翰逊有关的在线话语的积极和消极情绪的标志。它们反映了公众的意见,对政治家的信任程度,对他的活动的评价。在制定与公众舆论合作的战略时,考虑到这些标志将有助于改变公众人物和组织的形象和声誉潜力,无论是线上还是线下。
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引用次数: 1
Internet Memes as a Relevant Format of Political Communication in Germany (The Case of the Thematic Group “Olaf Scholz”) 网络模因作为德国政治传播的相关形式(以“奥拉夫·肖尔茨”主题组为例)
IF 0.2 Pub Date : 2022-08-01 DOI: 10.15688/jvolsu2.2022.4.3
L. Rebrina, N. Shamne
The article presents the study of the semantic and functional characteristics of political Internet memes of the thematic group "Olaf Scholz" in 2020–2022 in Germany. The main parameters for characteristics of memes include place and date, types of addressing, origin and initiator, object and subject of ironic-critical interpretation, the level of inclusion in culture, replicated components, functioning specifics of the precedent phenomenon, interaction paths between visual and verbal, patterns of meaning generation, means of creating comic effect, resulting impact, field structure, genre varieties. Most memes about O. Scholz spontaneously originated within the German linguaculture, reflect the reaction to a specific event, and are addressed to a part of society that is informed about the current national political agenda. The object of criticism unite both characteristics of a politician and his actions. The main subjects of criticism include incompetence, bad reputation, denial of the obvious, insufficient attention to national interests, low performance. Memes appeal mainly to actual precedent phenomena. The background of the precedent phenomenon rarely plays a significant role in generating meaning. The visual component is mostly subject to replication. The visual arrangement imminently contains the image of O. Scholz, optionally bearing symbols of certain actions / events / values, other people with stereotyped relationships, spatial objects as signs of properties attributed to the leader. Consonance-and-complementary relations prevail in coordination among visual and verbal representations. The main sources of the comic effect embody dissonance of the verbal and visual components, transfer of the case of the everyday sphere to the political one; visual accentuation of the elements of the verbal component; identification of the object of criticism with a comic character. Relevant genre varieties of memes about O. Scholz are macros, advice and demotivational memes, and IM parodies. A meme has a field organization, including a constant core formed by a visual template and the generalized meaning.
本文对2020-2022年德国“奥拉夫·肖尔茨”主题组政治网络模因的语义和功能特征进行了研究。模因特征的主要参数包括地点和日期、称呼类型、起源和发起者、讽刺批判解释的客体和主体、文化包容程度、复制成分、先例现象的功能特征、视觉和语言的交互路径、意义生成模式、创造喜剧效果的手段、产生的影响、场结构、类型多样性。大多数关于O. Scholz的表情包自发地起源于德国语言文化,反映了对特定事件的反应,并针对了解当前国家政治议程的社会一部分。批评的对象把政治家的特点和他的行为结合在一起。批评的主要对象包括无能、名声不好、否认事实、不重视国家利益、政绩不佳等。模因主要诉诸于实际的先例现象。先例现象的背景很少对意义的产生起重要作用。视觉组件主要受复制的影响。视觉上的安排直接包含了O. Scholz的形象,可选地带有某些行为/事件/价值观的符号,其他具有刻板关系的人,空间对象作为归因于领导者的属性的标志。在视觉和言语表现之间的协调中,辅和和互补关系占主导地位。喜剧效果的主要来源体现了语言和视觉成分的不协调,将日常领域的情况转移到政治领域;言语成分的视觉强调;把批评对象与喜剧人物等同起来。与O. Scholz相关的模因类型有宏模因、建议模因和去激励模因以及IM恶搞模因。模因具有场域组织,包括一个由视觉模板和广义意义构成的不变核心。
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引用次数: 1
Gender-Relevant Features of Imposing Expert Opinion in Online Communication of Pandemic Period 流行病时期网络传播中专家意见强加的性别特征
IF 0.2 Pub Date : 2022-08-01 DOI: 10.15688/jvolsu2.2022.4.9
O. Gukosyants
The article is devoted to the identification of gender peculiarities in applying the strategy of expert opinion demonstration as one of the ways to manipulate recipients on the Internet. On the basis of linguistic analysis of English blogs with expert content selected by the method of continuous sampling, specific speech tactics which express gender identity in the process of expert opinion presentation are characterized. The interdependence between the functional load of the blogs and the speech tools used by the bloggers is established and analyzed. It was revealed that female experts implemented the tactics of uncertainty, justification and intimacy expressed in conditional sentences, just to convey hesitation, means of semantic hyperbolization of speech, appeal to another person's opinion and the results of other people's research, quotes, dialogicity of utterances in the blogs. The blogs created by male experts featured implementation of the tactics of we-community, knowledge demonstration, intimidation, beliefs with high degree of textual cohesion, description of negative scenario in case of the expert's recommendations ignoring, rhetorical questions and adverb instead embedding, negative constructions and verbs in the imperative mood. The identified tactics and speech means used for these tactics implementation are qualified as gender markers of manipulative influence on the user through the expression of expert opinion.
本文研究了利用专家意见论证策略作为互联网上操纵受众的一种方式,对性别特征的识别。通过连续抽样的方法对专家内容的英文博客进行语言分析,分析了专家意见表达过程中表达性别认同的具体言语策略。建立并分析了博客的功能负荷与博客使用的语音工具之间的相互依存关系。研究发现,女性专家在博客中运用条件句中的不确定、辩护和亲密等表达策略,只是为了传达博客中的犹豫、言语的语义夸张、诉诸他人意见和他人研究的结果、引用、话语的对话性。男性专家博客的特点是实施自社区策略、知识展示、恐吓、篇章衔接程度高的信念、忽略专家建议时的消极情景描述、反问句和代副词嵌入、否定结构和祈使句动词。已确定的策略和用于实施这些策略的言语手段可作为通过表达专家意见对用户施加操纵影响的性别标记。
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引用次数: 0
Factoid vs Fake: Identification and Analysis Models 假与假:识别和分析模型
IF 0.2 Pub Date : 2022-08-01 DOI: 10.15688/jvolsu2.2022.4.11
N. Prom
The relevance of the study is due to the problem of inaccurate information identification in the media space. The legislative acts designed to solve this problem do not offer terms for this kind of messages, and current methods of linguistic examination do not provide tools for distinguishing inaccurate messages with different intentional bases. A review of approaches to qualifying inaccurate information in media linguistics and in the field of forensic linguistics has been conducted. Fact-forming principles have been highlighted; they allow the creator of a distorted fact to make deceit invisible and effective, which results in the interiorization of this fact in the minds of mass audience. Inaccurate messages that distort reality are proposed to be divided into two groups, namely, factoids and fakes. The former are socially dangerous plausible information that claims to be a real fact. The latter are messages that suggest entertaining and playful understanding and do not pose a threat of harm to human life. Models of linguistic analysis of factoids performing a manipulative function and fakes aimed at entertaining the audience have been developed. Particular attention is paid to the criteria for distinguishing fakes and factoids; an example of inaccurate information, demonstrating signs of both pragmatic types for a manipulation purpose, was considered.
该研究的相关性是由于媒体空间中信息识别不准确的问题。旨在解决这一问题的立法法案并没有为这类信息提供术语,而目前的语言审查方法也没有提供区分具有不同意图基础的不准确信息的工具。对媒体语言学和司法语言学领域中对不准确信息进行鉴定的方法进行了回顾。事实形成原则得到强调;它们使歪曲事实的制造者使欺骗变得不可见和有效,从而使这一事实在广大受众的心目中内在化。扭曲现实的不准确信息被分为两类,即factoids和fakes。前者是具有社会危险性的貌似可信的信息,声称是真实的事实。后者是暗示娱乐和好玩的理解的信息,不会对人类生命构成威胁。对具有操纵功能的假话和旨在娱乐观众的假话的语言分析模型已经发展起来。特别注意区分赝品和赝品的标准;考虑了一个不准确信息的例子,它显示了用于操纵目的的两种实用类型的迹象。
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引用次数: 0
Evaluative Utterance in the English Fictional Discourse (19th and the First Half of the 20th Century) 英语小说语篇中的评价性话语(19世纪和20世纪上半叶)
IF 0.2 Pub Date : 2022-08-01 DOI: 10.15688/jvolsu2.2022.4.5
Olga Byessonova, Oksana Ostashova
The article addresses evaluative utterance, which is considered in terms of its subject-matter, semantics and structure on the material of British and American fictional discourse of the 19 th and the first half of the 20th centuries. The classification of value-related objects of evaluation as reflected in the fictional discourse of the selected periods is presented. The suggested classification incorporates evaluative utterances describing two thematic spheres, i.e. "Human being" and "Surrounding world". The dynamics of positive and negative evaluative utterance types in the period under study is described. The proportion of emotional and rational components in the complex meaning of evaluative utterances is determined. Trends in evolution of semantic types of evaluative utterances in the English fictional discourse of the 19th and the first half of the 20th centuries are brought into the open. Structural types of sentences, in which evaluative attitude is verbalized, are singled out, with their communicative productivity being identified and compared. The structural components of the evaluative predicate are outlined. Frequency value of morphological-and-semantic evaluative means and means of a mixed type is identified in the fictional discourse under analysis. Means of modifying the expressiveness degree in the evaluative utterances are described. The suggested approach to the evaluative utterances in the fictional discourse demonstrates the dynamics of axiological worldview of the speaking community. The growing trends for communicative compression and transparency, for the increase in emotiveness of evaluative utterances and a greater degree of gradation of the evaluative attribute, as well as the corresponding language changes, related to the phenomenon of evaluative utterance, are reflected in the linguistic worldview.
本文以19世纪和20世纪上半叶英美小说话语为研究对象,从主题、语义和结构三个方面探讨评价性话语。所选时期的虚构话语所反映的与价值有关的评价对象的分类被提出。建议的分类包括描述两个主题领域的评价性话语,即:“人”与“周围世界”。本文描述了研究期间积极和消极评价话语类型的动态变化。确定了评价性话语复杂意义中情感成分和理性成分的比例。本文揭示了19世纪和20世纪上半叶英语小说话语中评价性话语语义类型的演变趋势。挑选出评价态度被言语化的句子结构类型,并对其交际效率进行识别和比较。概述了评价谓词的结构组成部分。在分析的虚构语篇中,确定了形态语义评价手段和混合类型评价手段的频率值。描述了在评价性话语中修饰表达程度的方法。本文对小说话语中的评价性话语所提出的研究方法显示了话语群体价值论世界观的动态。与评价性话语现象相关的交际压缩化和透明化趋势日益明显,评价性话语的情绪性增加,评价性属性的层次化程度加大,以及相应的语言变化,都反映在语言世界观上。
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引用次数: 0
Implicit Speech Aggression in the Texts of the Contemporary British Mass Media 当代英国大众传媒文本中的隐性言语攻击
IF 0.2 Pub Date : 2022-08-01 DOI: 10.15688/jvolsu2.2022.4.8
Vladimir Maevskiy
Speech aggression, which is actively used in modern media discourse, is becoming one of the tools for influencing the target audience in "information wars": the world-famous mass media use a form of implicit speech aggression to manipulate public opinion globally. Research methods include frame analysis, qualitative and quantitative content analysis, and discourse analysis with the subsequent revelation of implicit speech aggression. The research material was 150 articles on foreign and domestic policy issues, which were published in 2019–2020 in the periodicals "The Times", "The Guardian" and "The Observer". The article considers the frequency of speech aggression used in the texts of the British mass media as a means of implicit influence on the readership. According to the results of the study, there are trends in the use of implicatures that potentially express verbal aggression. These implicatures are shown to appear mainly in conflictogenic texts, which contain the materials with varying degree of hostility – from insult to verbal extremism. Such frames as "COVID-19 policy", "Post-Brexit relations with EU", "Sanctions against the political regime in Russia" are noted to prevail in the publications. The most frequent means of implicit verbal aggression realization in the leading British mass media are false accusation, sarcasm, metaphor, mockery, reproach, irony, and threat.
言语攻击在现代媒体话语中被积极使用,正在成为“信息战”中影响目标受众的工具之一:世界著名的大众媒体利用一种隐性言语攻击的形式在全球范围内操纵舆论。研究方法包括框架分析、定性和定量的内容分析、语篇分析以及随后揭示的内隐言语攻击。研究资料为2019-2020年在英国《泰晤士报》、《卫报》和《观察家报》上发表的150篇国内外政策问题文章。本文认为英国大众传媒文本中使用的言语攻击频率是对读者产生隐性影响的一种手段。根据研究结果,使用潜在表达言语攻击的暗示有趋势。这些暗示主要出现在引起冲突的文本中,这些文本包含不同程度的敌意——从侮辱到言语极端主义。报告指出,“新冠肺炎政策”、“英国脱欧后与欧盟的关系”、“对俄罗斯政权的制裁”等框架在出版物中普遍存在。在英国主要的大众传媒中,隐性言语攻击最常见的实现手段是诬告、讽刺、隐喻、嘲弄、指责、反讽和威胁。
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引用次数: 0
Networked Linguistic Data and Discourse Management: The 2020 US Presidential Election 网络语言数据和话语管理:2020年美国总统大选
IF 0.2 Pub Date : 2022-07-01 DOI: 10.15688/jvolsu2.2022.3.4
O. Malysheva, N. Ryabchenko
The article introduces the methodology used for analyzing networked linguistic data, regarded as a basis of global online discursive fields. The authors scrutinized the discursive fields, which emerged during 2020 US Presidential Election.The research methodology, which combines natural science methods (mathematical analysis, graph theory, network analysis and relational analysis) and modern methods of linguistic research (complex linguo-discursive analysis, and methods of network linguistics), makes it possible to analyze discursive fields as social graphs, identify narratives and discourses that form the basis of the modern global communication space, and their potential for manipulating. The empirical base of the study is comprised of bulks of networked data that include the messages published by ordinary users and D. Trump's team on Twitter platform in March – October 2020. The application of the authors' technique has resulted in discursive fields visualization, abnormal discursive activity areas identification, the interaction of discourses within the discursive field description, the mode of messages and their recurrence level determination. It is shown that the analysis of Internet communication using the developed methodology contribute to understanding the essence of socio-political and socio-economic processes and deepening the predictive analytics of their development, and can also be used for discursive management in order to strengthen constructive and neutralize destructive social practices in online space.
本文介绍了用于分析网络语言数据的方法,这些数据被视为全球在线话语领域的基础。作者仔细研究了2020年美国总统大选期间出现的话语领域。该研究方法结合了自然科学方法(数学分析、图论、网络分析和关系分析)和现代语言学研究方法(复杂的语言-话语分析和网络语言学方法),使得将话语场分析为社会图、识别构成现代全球传播空间基础的叙事和话语及其操纵潜力成为可能。该研究的实证基础是由大量网络数据组成的,这些数据包括2020年3月至10月期间普通用户和特朗普团队在Twitter平台上发布的消息。运用作者的技术,实现了话语场的可视化、异常话语活动区域的识别、话语场描述中话语的相互作用、信息的模式及其重复水平的确定。研究表明,使用已开发的方法对互联网传播进行分析有助于理解社会政治和社会经济过程的本质,并深化对其发展的预测分析,也可用于话语管理,以加强在线空间中的建设性和中和破坏性社会实践。
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引用次数: 0
The “Digital Generation” is Learning to Read: Linguistic Factors of Eye Movement Parameters of Russian Schoolchildren of the 1st – 3rd Grades “数字一代”正在学习阅读:俄罗斯1 - 3年级小学生眼动参数的语言因素
IF 0.2 Pub Date : 2022-07-01 DOI: 10.15688/jvolsu2.2022.3.10
A. Puchkova, M. Lebedeva, A. Laposhina
The level of reading literacy of the modern "digital generation" is an acute and significant topic. To explore this problem in dynamics it is necessary to objectively record the parameters of reading skills development in modern children. The article presents the results of an experimental study of the reading mechanism of elementary school students, performed using eye tracking. Fifty-three pupils in grades 1–3 of Moscow schools participated in the experiment, with real texts from Russian textbooks as stimulus material. Eye movements were recorded while reading texts from the screen, and after each text a comprehension question was asked. The results indicated a direct correlation between oculomotor characteristics and reading skill. From grade 1 to grade 3, the duration and number of fixations, amplitude duration, and reading time for both word and letter decreased, while the number of words with one or missing fixation increased. There was also a grade-independent effect of word length and word frequency factors on reading speed and oculomotor activity for students in all grades. Both factors had a significant effect on reading time, the average fixation duration was more sensitive to the frequency factor than to the word length factor, while word length alone influenced the first fixation duration.
现代“数字一代”的阅读素养水平是一个尖锐而重要的话题。为了从动力学的角度探讨这一问题,有必要客观地记录现代儿童阅读技能发展的参数。本文介绍了一项利用眼动追踪技术对小学生阅读机制进行实验研究的结果。莫斯科学校1-3年级的53名学生参加了实验,以俄语教科书中的真实文本作为刺激材料。研究人员在阅读屏幕上的文字时记录了他们的眼球运动,并在每篇文字之后问他们一个理解问题。结果表明,动眼力特征与阅读能力有直接关系。从一年级到三年级,单词和字母的注视持续时间、注视次数、振幅持续时间和阅读时间均减少,而有一个注视或没有注视的单词数量增加。单词长度和词频因子对各年级学生阅读速度和动眼力活动的影响也与年级无关。两种因素对阅读时间均有显著影响,平均注视时长对频率因素的敏感性大于对字长因素的敏感性,而字长对首次注视时长的影响较小。
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引用次数: 0
Functional Illiteracy as Consequence of “Intellection’s Subject Change” “思维主体转换”的功能性文盲
IF 0.2 Pub Date : 2022-07-01 DOI: 10.15688/jvolsu2.2022.3.1
V. Pishchalnikova, N. Fenenko
The most important reason for the formation of functional illiteracy is the impact of the digital information environment, in which the reduplication of knowledge as an activity is purposefully distributed. This method, becoming one of the main ones due to low energy consumption, reduces the degree of personal responsibility of the individual for the nature and meaningfulness of the activity. Reduplication and imitation as mental operations are supported by changes in memory, which is increasingly becoming transactive. The authors analyze one of the manifestations of functional illiteracy – the lack of neurophysiological operations in a significant part of the examined students, which are necessary for the full cycle of meaning generation. The authors found the most typical errors in student translations, which reflect cognitive alteration in mental activity of students thus pointing to the cognitive subject shift. The results of the analysis of the students' translation activity showed that it forms a stable tendency towards "simplification of meanings", that arises from the use of only nominative meanings, enables the use of an out-of-context and non-associative meaning of the word, promotes operating with approximate meanings, reflects the desire to identify the units with the same root, but different in lexeme value. It is proved that this is largely a consequence of the active use of various types of visual signs and a partial change in the quality of a verbal sign in the digital information space.
形成功能性文盲的最重要原因是数字信息环境的影响,其中知识的重复作为一种活动是有目的地分布的。这种方法由于能耗低而成为主要的方法之一,降低了个人对活动的性质和意义的个人责任程度。重复和模仿作为心理操作是由记忆的变化所支持的,记忆的变化越来越具有交互性。作者分析了功能性文盲的表现之一,即相当一部分被试学生缺乏完整意义生成周期所必需的神经生理操作。学生翻译中最典型的错误反映了学生心理活动的认知变化,从而指向认知主体的转移。对学生翻译活动的分析结果表明,学生的翻译活动形成了一种稳定的“意义简化”趋势,这种趋势源于只使用主义,使得使用词语的脱离语境和非联想意义成为可能,促进了对近似意义的操作,反映了对词根相同但词素值不同的单位的识别愿望。事实证明,这在很大程度上是各种视觉符号的积极使用和数字信息空间中口头符号质量的部分变化的结果。
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引用次数: 0
“Smart Tuning” as a Discourse Technology of Effective Communication (On the Material of the Coronavirus Vaccination Media Discourse) “智能调音”作为有效传播的话语技术(论冠状病毒疫苗媒体话语材料)
IF 0.2 Pub Date : 2022-07-01 DOI: 10.15688/jvolsu2.2022.3.9
I. Iakoba
The article offers a solution to the problem of effective communication through the construction of discursive technology that is called the "Smart Tuning" technology (STT). It is positioned as one of the most effective means of achieving results in media discourse. The STT is aimed at identifying cognitive-communicative parameters and linguocognitive mechanisms that enhance the impact. The main methods used in the research include cognitive modeling, inference-driven interpretation and linguoaxiological analysis. One of the hot topics today "coronavirus vaccination" allows us to demonstrate how media discourse is managed through the powers of discourse. The peculiarities are highlighted and the hard, soft and smart discourse powers example analysis is provided. It is proved that the action of each power is based on revealed parameters (the situation attractiveness, the horizon of the addressee's expectations, the communication mode, the strength of the addresser's position, the message attraction, harmonization, modalization, patterning, multimodality, synergy, sense-rhythmic modulations, tension) and is promoted by mechanisms (involvement, defocusing, dialogization, imagining, inspiration, metaphorization, personalization, positioning, reframing, spin-doctoring, focusing, framing). It is shown that, depending on the social status of the addressee, the relationship between the addresser and the addressee, the strength of the addresser's position, the message importance, the most effective discursive power are selected to provide more efficient impact. Such mechanisms as focusing, framing, imagining, positioning were revealed as the most frequent. In the future, it is possible to expand the analysis on the material of other discourse types in other languages.
本文提出了一种通过构建话语技术来解决有效沟通问题的方法,这种话语技术被称为“智能调谐”技术(STT)。它被定位为媒介话语中达到效果的最有效手段之一。STT旨在识别认知交际参数和增强影响的语言认知机制。研究中使用的主要方法包括认知建模、推理驱动解释和语言价值学分析。今天的热门话题之一“冠状病毒疫苗”让我们展示了如何通过话语的力量来管理媒体话语。强调了其特殊性,并给出了硬、软、智能话语权的实例分析。事实证明,每种权力的作用都是基于揭示的参数(情境吸引力、收件人期望的视界、沟通方式、说话人立场的强度、信息吸引力、协调、情态化、模式化、多情态化、协同、感觉节奏调节、张力),并通过机制(介入、散焦、对话、想象、灵感、隐喻、个性化、定位、重构、沟通方式)来促进。旋转调整,聚焦,取景)。研究表明,根据受话人的社会地位、说话人和受话人之间的关系、说话人的地位强弱、信息的重要性等因素,可以选择最有效的话语力量来提供更有效的影响。聚焦、框架、想象、定位等机制是最常见的。在未来,有可能扩大对其他语言中其他话语类型的材料的分析。
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