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International Review on Public and Nonprofit Marketing最新文献

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Public marketing to face wicked problems: theoretical essay for conceptual model construction 公共营销面临的邪恶问题:概念模型构建的理论文章
IF 1.7 Q3 BUSINESS
International Review on Public and Nonprofit Marketing
Pub Date : 2022-11-02 DOI: 10.1007/s12208-022-00351-5
Fernanda Rodrigues de Siqueira, Carlos André da Silva Müller, Fábio Rogério de Morais

This study aims to raise evidence of how the domain of public marketing can be a wicked problem instrument to deal with. The evolution of public administration, from bureaucratic to New Public Governance, demonstrated a growing need for interaction between the State and society, which would not be possible without using marketing techniques applied to the public sector in order to communicate with the citizens and other stakeholders, despite the fear of using marketing strategies for public purposes. A literature review realized on wicked problems in political science and how marketing fields have adopted the concept for public marketing purposes. This research was deepened by designing a proposal for a conceptual model involving public marketing and the wicked problem. The essay enabled the development of a State action model, which involves three stages: analysis of the environment, communication with stakeholders and formulation of public policies. When this entire process takes place efficiently, it benefits the construction of public branding. The paper strives to analyze how the State can be the protagonist in facing wicked problems in society through the performance of public policies.

本研究的目的是提出证据，如何公共营销领域可以是一个邪恶的问题工具来处理。公共行政的演变，从官僚到新公共治理，表明越来越需要国家与社会之间的互动，如果不使用适用于公共部门的营销技术，以便与公民和其他利益相关者沟通，这是不可能的，尽管担心将营销战略用于公共目的。本文回顾了政治科学中的一些棘手问题，以及市场营销领域如何将这一概念用于公共营销目的。通过设计一个涉及公共营销和邪恶问题的概念模型的建议，加深了这项研究。这篇文章促成了国家行动模式的发展，该模式涉及三个阶段:分析环境、与利益攸关方沟通和制定公共政策。当这整个过程有效地进行时，有利于公共品牌的建设。本文力图通过公共政策的执行来分析国家如何在面对社会中的邪恶问题时成为主角。
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引用次数: 1
Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior 原因与直觉:将行为推理理论扩展到确定绿色购买行为
IF 1.7 Q3 BUSINESS
International Review on Public and Nonprofit Marketing
Pub Date : 2022-10-29 DOI: 10.1007/s12208-022-00346-2
Naman Sreen, Swetarupa Chatterjee, Seema Bhardwaj, Asmita Chitnis
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引用次数: 0
Socially conscious consumer behavior: the role of ethical self-identity and priming 社会意识消费者行为:道德自我认同和启动的作用
IF 1.7 Q3 BUSINESS
International Review on Public and Nonprofit Marketing
Pub Date : 2022-10-26 DOI: 10.1007/s12208-022-00348-0
V. Hanel, D. Basil
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引用次数: 0
Why do people donate online? A perspective from dual credibility transfer 为什么人们会在网上捐款?双重信用转移的视角
IF 1.7 Q3 BUSINESS
International Review on Public and Nonprofit Marketing
Pub Date : 2022-09-15 DOI: 10.1007/s12208-022-00345-3
B. Purwandari, Latifatul Khairiyah, Mardiana Purwaningsih, A. Hidayanto, N. Budi, K. Phusavat
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引用次数: 1
Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities 名人对慈善事业的吸引力:流行文化vs.宗教名人
IF 1.7 Q3 BUSINESS
International Review on Public and Nonprofit Marketing
Pub Date : 2022-08-18 DOI: 10.1007/s12208-022-00344-4
Adel A. Al-Wugayan
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引用次数: 1
Barriers to volunteering in the field of intellectual disability: a cluster analysis 智障人士志愿服务的障碍:聚类分析
IF 1.7 Q3 BUSINESS
International Review on Public and Nonprofit Marketing
Pub Date : 2022-08-05 DOI: 10.1007/s12208-022-00343-5
Soraia Cruz, Marisa Roriz Ferreira, Ana Borges, Beatriz Casais

This paper aims to characterise the profiles of individuals likely to feel discouraged to volunteer in the field of intellectual disability. The socio-emotional contours of intellectual disability hinder the involvement of volunteers in this field. There is evidence of the particular barriers to volunteering in activities involving intellectually disabled people, but there is a dearth of research on the characteristics of individuals that mention such barriers. A survey applied to 197 individuals allowed, through latent classes, to identify three clusters of individuals—assuming volunteering as having a negative impact; unawareness of the reality of intellectual disability; and no barriers to volunteering; and three groups of barriers to volunteering in the field of intellectual disability—characteristics of intellectually disabled people; awareness; introversion. Based on the characteristics of the clusters identified, the study addresses possible strategies to overcome the constraints, aiming at involving volunteers in activities targeting individuals with intellectual impairments and to better target the recruitment of volunteering actions in this field. The continuous understanding of barriers to donate time can allow institutions to minimise constraints and overcome hurdles by emphasising the value of experiences that meet the motivations of volunteers.

这篇论文的目的是描述在智障领域可能感到气馁的志愿者的个人概况。智力残疾的社会情感特征阻碍了志愿者参与这一领域。有证据表明，在涉及智障人士的活动中志愿服务存在特殊障碍，但缺乏对提及此类障碍的个人特征的研究。一项针对197个人的调查允许，通过潜在类别，确定三组个人——假设志愿活动具有负面影响;对智障现实的忽视;志愿服务没有障碍;智障志愿服务的三组障碍——智障人士的特征;意识;内向。根据所确定的集群的特征，本研究提出了克服这些限制的可能策略，旨在使志愿者参与针对智力障碍个人的活动，并更好地针对这一领域的志愿者行动的招募。不断了解捐赠时间的障碍，可以使机构通过强调符合志愿者动机的经验的价值，最大限度地减少限制和克服障碍。
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引用次数: 0
No longer look down: investigating second-hand clothing purchase in Indonesia 不再往下看：调查印尼二手服装采购
IF 1.7 Q3 BUSINESS
International Review on Public and Nonprofit Marketing
Pub Date : 2022-08-05 DOI: 10.1007/s12208-022-00341-7
Jhanghiz Syahrivar, Kenny Kusuma, Randy Azhary Pahlevi, Yuling Wei, Chairy Chairy, Genoveva Genoveva
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引用次数: 3
Antecedents of the faithful’s loyalty 忠诚的前提
IF 1.7 Q3 BUSINESS
International Review on Public and Nonprofit Marketing
Pub Date : 2022-07-15 DOI: 10.1007/s12208-022-00342-6
Lisiane Costa Pereira, E. Mainardes, Silveli Cristo-Andrade
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引用次数: 0
The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectives 支持众筹网站的决定因素:从公关角度理解内部和外部因素
IF 1.7 Q3 BUSINESS
International Review on Public and Nonprofit Marketing
Pub Date : 2022-05-16 DOI: 10.1007/s12208-022-00340-8
Eunyoung Kim, Sung Eun Park
{"title":"The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectives","authors":"Eunyoung Kim, Sung Eun Park","doi":"10.1007/s12208-022-00340-8","DOIUrl":"https://doi.org/10.1007/s12208-022-00340-8","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"269 - 287"},"PeriodicalIF":1.7,"publicationDate":"2022-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41783344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Using norm activation theory to understand intentions for collaborative consumption 运用规范激活理论理解协同消费意图
IF 1.7 Q3 BUSINESS
International Review on Public and Nonprofit Marketing
Pub Date : 2022-04-27 DOI: 10.1007/s12208-022-00339-1
Soha Abutaleb, N. El-Bassiouny, S. Hamed
{"title":"Using norm activation theory to understand intentions for collaborative consumption","authors":"Soha Abutaleb, N. El-Bassiouny, S. Hamed","doi":"10.1007/s12208-022-00339-1","DOIUrl":"https://doi.org/10.1007/s12208-022-00339-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"245-268"},"PeriodicalIF":1.7,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41478674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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