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Promotional Strategies for Organized Retail 组织零售的促销策略
IF 1.4 Q1 Social Sciences Pub Date : 2023-07-07 DOI: 10.4018/ijabim.325229
B. Singla
Organized retailing in India is going through a paradigm shift, what was once a family business is now run by professionals. They use mass media strategies to catch customers. But those days are gone when one advertisement can be used for marketing throughout the country. This research is carried out in Punjab to understand the need for change in promotional strategies. This paper proposes four new promotional strategies to cater to the need of the customers in a better way. The strategies purposed are pricing strategies, promotion strategies, push strategies, and technology and innovation strategies.
印度有组织的零售业正在经历范式转变,曾经的家族企业现在由专业人士经营。他们利用大众传媒策略来吸引顾客。但是,一个广告可以在全国范围内进行营销的日子已经一去不复返了。这项研究是在旁遮普进行的,以了解改变促销策略的必要性。本文提出了四种新的促销策略,以更好地迎合顾客的需求。这些策略包括定价策略、促销策略、推送策略以及技术和创新策略。
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引用次数: 0
Strategic Analysis of PT Bank Perkreditan Rakyat (BPR) Citra Dana Mandiri
IF 1.4 Q1 Social Sciences Pub Date : 2023-07-03 DOI: 10.55927/ijabm.v2i3.4834
Nurul Pratiwi Hadi, A. Ahadiat
Indonesians are realizing the importance of safe and profitable savings. Thus, bank investment considerations are rising. People invest in People's Credit Banks (BPR) instead of traditional banks. Additionally, BPR provides village loans. Rural Banks (BPR) have helped many SMEs. This study examines PT. People's Credit Bank (BPR) Citra Dana Mandiri's external and internal environment and determines its best alternative strategy. IFE, EFE, SWOT, IE, and QSPM analysis tools are used in this study. Non-performing loans and market share were PT BPR Citra Dana Mandiri's biggest internal strengths. PT BPR Citra Dana Mandiri's biggest weakness was its lack of mobile-banking and 2 branch offices. Vehicle enthusiasts are a major external factor. the growth of MSMEs in Lampung Province, with competitors aggressively pursuing market share and offering credit and facilities. The TAS/Total Activeness Score QSPM, the first strategic alternative PT BPR Citra Dana Mandiri prioritizes, is market penetration. Market penetration can estimate PT BPR Citra Dana Mandiri's potential market
印尼人正在意识到安全和有利可图的储蓄的重要性。因此,银行投资的考虑正在增加。人们投资于人民信用银行(BPR),而不是传统银行。此外,BPR还提供乡村贷款。农村银行(BPR)帮助了许多中小企业。本研究考察了PT. People's Credit Bank (Citra Dana Mandiri)的外部和内部环境,并确定了其最佳替代策略。本研究使用了IFE、EFE、SWOT、IE、QSPM等分析工具。不良贷款和市场份额是PT BPR Citra Dana Mandiri最大的内部优势。PT BPR Citra Dana Mandiri最大的弱点是缺乏手机银行和两个分支机构。汽车爱好者是一个主要的外部因素。南榜省中小微企业的增长,竞争对手积极争夺市场份额,并提供信贷和设施。TAS/总活跃度评分QSPM,第一个战略选择PT BPR Citra Dana Mandiri优先考虑,是市场渗透。市场渗透率可以估计PT BPR Citra Dana Mandiri的潜在市场
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引用次数: 0
Analysis of Coffee Shop Business Strategy in Bandar Lampung 南榜市咖啡店经营策略分析
IF 1.4 Q1 Social Sciences Pub Date : 2023-07-03 DOI: 10.55927/ijabm.v2i3.4835
I. Arifin, A. Ahadiat
MSMEs boost Indonesia's economy. MSMEs create jobs and reduce poverty in Indonesia, accounting for 56% of business investment and 97% of household work. The number of coffee shops indicates market interest in them. Coffee shops are now used for studying, meeting, and hanging out with friends. Teenagers visit Bandar Lampung City's MSME businesses. Shop and cafe owners benefit from the market segmentation of young people. Even though young people and teenagers love it, a coffee shop must innovate and grow to survive because so many businesses can copy it. This study used quantitative and descriptive qualitative methods. This method collects, analyzes, and interprets data. This chapter's matching and decision stage matrices use EFE, IFE, QSPM data. Early in strategy formulation, the input tool measures subjectivity. The strategist can better generate, prioritize, evaluate, and choose strategies in the Quantitative Strategic Planning matrix by making minor decisions about the relative importance of external and internal factors in the input matrix
中小微企业推动了印尼的经济发展。在印尼,中小微企业创造了就业机会,减少了贫困,占商业投资的56%,占家务劳动的97%。咖啡店的数量表明了市场对它们的兴趣。咖啡店现在被用来学习、开会和与朋友聚会。青少年参观南榜市的中小微企业。商店和咖啡馆的老板从年轻人的市场细分中获益。尽管年轻人和青少年喜欢它,但咖啡店必须创新和发展才能生存,因为很多企业都可以模仿它。本研究采用定量方法和描述性定性方法。该方法收集、分析和解释数据。本章的匹配和决策阶段矩阵使用EFE, IFE, QSPM数据。在战略制定的早期,输入工具衡量主观性。通过对输入矩阵中外部因素和内部因素的相对重要性做出较小的决策,战略家可以更好地在定量战略规划矩阵中产生、优先考虑、评估和选择战略
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引用次数: 0
Analysis of Product Quality and Price, on Interest in Buying Wardah Cosmetics in Tiktok Shop 关于在抖音商店购买Wardah化妆品的兴趣的产品质量和价格分析
IF 1.4 Q1 Social Sciences Pub Date : 2023-06-28 DOI: 10.55927/ijabm.v2i3.4000
Asmulyati Azhar, I. Bisnis, dan Multimedia, Asmi Jakarta
This study aims to determine the effect of product quality and price on the intention to buy Wardah cosmetic products. The sample in this study were 40 respondents. Data obtained by interview in the form of a questionnaire. Data analysis techniques in this study used quantitative analysis in the form of validity tests, reliability tests, coefficient of determination or R-square, compatibility tests through the F test, and t tests to find out whether it was significant or not. The results of this study are in accordance with the T test of product quality variable comparison of the value of T count 0.018 > t table = 2.030, so there is no significant effect on purchase intention. Price has a substantial impact on customers' propensity to purchase wardah cosmetic products from E-Commerce TikTok Shops, as shown by the calculated T value comparison of 2.886 > ttable = 2.030
本研究旨在确定产品品质与价格对华达化妆品购买意愿的影响。本研究的样本为40名受访者。以问卷的形式通过访谈获得的数据。本研究的数据分析技术采用了效度检验、信度检验、决定系数或r方等形式的定量分析,通过F检验进行相容性检验,以及t检验来判断是否显著。本研究结果符合产品质量变量比较的T检验,T计数值为0.018 > T表= 2.030,因此对购买意愿没有显著影响。价格对消费者在电商TikTok商店购买高档化妆品的倾向有实质性的影响,计算出的T值比较为2.886 > ttable = 2.030
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引用次数: 0
Critically Analyzing the Role of Total Rewards and Compensa-tion in Increasing Employee Motivation 批判性地分析薪酬总额在提高员工激励中的作用
IF 1.4 Q1 Social Sciences Pub Date : 2023-06-28 DOI: 10.55927/ijabm.v2i3.3043
Seema Bhakuni, Sandeep Saxena
Employees are the main assets for an organisation and motivating the employees can improve their performance. Several ways can be incorporated for employee motivation. The objective of this research is to understand the role of Total Rewards and Compensation in increasing employee motivation. Materials and methods: Survey has been conducted by incorporating 80 participants and the survey results has been analysed with the help of SPSS software. Findings: The result conveys that there is a positive relation between employee motivation and engagement. Conclusion: Employee motivation has strong relation with employee engagement and increasing organisational performance. Employee motivation can create positive working culture within the workplace. Significance of the study: The research will contribute to understand the role of compensation and total rewards in case of employee motivation. Besides this, this research is also helpful to understand the importance of employee motivation in case of organisational performance
员工是一个组织的主要资产,激励员工可以提高他们的表现。有几种方法可以用来激励员工。本研究的目的是了解总薪酬在提高员工积极性方面的作用。材料和方法:调查共80人,调查结果用SPSS软件进行分析。研究结果表明,员工激励与敬业度之间存在正相关关系。结论:员工激励与员工敬业度和提高组织绩效有密切关系。员工的积极性可以在工作场所创造积极的工作文化。研究意义:本研究有助于理解薪酬和总奖励在员工激励中的作用。除此之外,本研究也有助于理解员工激励在组织绩效中的重要性
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引用次数: 0
Management of the Receipt Issuance Menu in the Indonesian Auction Application for Public Services at the State Wealth and Auction Service Office (KPKNL) of the DJKN Suluttenggomalut Region 苏鲁登古马卢特地区国家财富和拍卖服务办公室(KPKNL)印度尼西亚拍卖申请公共服务的收据发放菜单管理
IF 1.4 Q1 Social Sciences Pub Date : 2023-06-28 DOI: 10.55927/ijabm.v2i3.4516
Andhi Rifqi Mubarok, Muhammad Nur Abdi
This study aims to, (1) test the effect of issuing auction repayment receipts on the Indonesian auction application on public services, (2) test the effectiveness of using the menu receipt of auction settlement in the Indonesian auction application at Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) in the area of the Direktorat Jenderal Kekayaan Negara (DJKN) of North Sulawesi, and (3) test the ease of use of the menu for issuing auction repayment receipts on the Indonesian auction application on the speed and accuracy of public services. The data collection technique used in this study is a qualitative descriptive method with interview techniques to respondents who are directly responsible for using the receipt issuance menu feature in the Indonesian auction application. Respondents who were interviewed were from 3 (Three) KPKNL in the DJKN region of North Sulawesi, namely (1) KPKNL Gorontalo, (2) KPKNL Palu, and (3) KPKNL Ternate. The results of this study indicate that the use of the auction repayment receipt menu in the Indonesian auction application has been effectively used since the Regulation of the Direktur Jenderal Kekayaan Negara (DJKN) Number 02/KN/2022 concerning Auction Administration Guidelines at the KPKNL. Other results from this study indicate that the menu for issuing auction repayment receipts in the Indonesian auction application is able to provide services to the community, especially related to auction repayment receipts, more quickly and precisely. However, from the results of these achievements there are still deficiencies that need to be refined to the contents of the menu features of the research object
本研究旨在:(1)测试发放拍卖还款收据对印尼公共服务拍卖申请的影响,(2)测试在北苏拉威西省krektorat Jenderal Kekayaan Negara dan Lelang (KPKNL)地区的印尼拍卖申请中使用拍卖结算收据的有效性。(3)对印尼拍卖申请发放拍卖回款单菜单的易用性进行公共服务速度和准确性的测试。本研究中使用的数据收集技术是一种定性描述方法,采用访谈技术对直接负责使用印度尼西亚拍卖应用中收据签发菜单功能的受访者进行访谈。受访者来自北苏拉威西DJKN地区的3个KPKNL,即(1)KPKNL Gorontalo, (2) KPKNL Palu和(3)KPKNL Ternate。本研究的结果表明,在印尼拍卖申请中使用拍卖还款收据菜单,自印尼国家拍卖管理局(KPKNL)第02/KN/2022号关于拍卖管理指南的条例以来,已经得到了有效的使用。本研究的其他结果表明,印度尼西亚拍卖应用程序中的拍卖还款收据开具菜单能够更快速、准确地为社区提供服务,特别是与拍卖还款收据相关的服务。但是,从这些成果来看,对于研究对象的菜单特征的内容,仍有不足之处需要完善
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引用次数: 0
Concept Good Education with Adab to Build Islamic Human Resource Development 理念好教育与亚达建设伊斯兰人力资源开发
IF 1.4 Q1 Social Sciences Pub Date : 2023-06-28 DOI: 10.55927/ijabm.v2i3.4625
Rakhmad Agung Hidayatullah, Amir Reza Kusuma, Ahmad Saifulloh, Usmanul Khakim
This study endeavors  to elaborate on the educational philosophy of Syed Muhammad Naquib al Attas. Al Attas' educational thought, if traced according to his background, it cannot be separated from his attention to the current of secularization of science. As a philosopher, his conception of education begins with his view point on the human beings in terms of being very Islamic. For him, secular Western education gave birth to humans who are uncivilized, savage and brought damage not only to nature but also to humanity itself. Moreover , he sees that the cure for the crisis caused by the secularization of knowledge is through education. Therefore,  it is interesting to discuss the concept as proposed by al Attas to solve this problem
本研究试图阐述赛义德·穆罕默德·纳奎布·阿塔斯的教育哲学。阿塔斯的教育思想,如果按照他的背景来追溯,就离不开他对科学世俗化潮流的关注。作为一名哲学家,他的教育观始于他对人类的看法,这是非常伊斯兰化的。在他看来,世俗的西方教育产生了不文明、野蛮的人,不仅给自然带来了伤害,也给人类本身带来了伤害。此外,他认为解决知识世俗化造成的危机的方法是通过教育。因此,讨论al Attas提出的解决这个问题的概念是很有趣的
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引用次数: 0
The Effect of Financial Performance, Leverage and Company Size on Company Value in the Food and Beverage Manufacturing Sector 餐饮制造业财务绩效、杠杆率和公司规模对公司价值的影响
IF 1.4 Q1 Social Sciences Pub Date : 2023-06-28 DOI: 10.55927/ijabm.v2i3.4162
Noviyati, Wulandari Agustiningsih
This study's objective is to empirically establish whether financial performance, leverage, and firm size have a partial or simultaneous impact on firm value for the Food and Beverage Manufacturing companies listed on the Indonesia Stock Exchange between 2018 and 2020. Financial success as determined by ROA, leverage as determined by DER, and company size as determined by Size—as well as one dependent variable—firm value as measured by PBV—make up this study. There are 23 companies in this study that fit the requirements and have a combined revenue of 69 financial statements in Between 2018 and 2020, businesses in the food and beverage industry listed on the Indonesia Stock Exchange (IDX). According to the research, a firm's financial performance increases its value. In light of the fact that the Leverage variable has an impact on company value, firm size positively affects the worth of the company. Based on the study's findings, it can be said that financial performance, leverage, and firm size all affect corporate value simultaneously food and beverage sector in 2018-2020
本研究的目的是实证地确定财务绩效、杠杆和公司规模是否对2018年至2020年在印度尼西亚证券交易所上市的食品和饮料制造公司的公司价值产生部分或同时的影响。由ROA决定的财务成功、由DER决定的杠杆、由规模决定的公司规模,以及一个因变量——由pbv衡量的公司价值,构成了这项研究。在本研究中,有23家公司符合要求,在2018年至2020年期间,在印度尼西亚证券交易所(IDX)上市的食品和饮料行业企业的总营收为69份财务报表。根据这项研究,一个公司的财务业绩会增加它的价值。鉴于杠杆变量对公司价值有影响,公司规模对公司价值有正向影响。根据研究结果,可以说财务绩效、杠杆和公司规模在2018-2020年同时影响着食品和饮料行业的企业价值
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引用次数: 0
Financial Literacy of MSME Business Owners in the Municipality of San Jose, Negros Oriental, Philippines: A Basis for a State University’s Extension Program 菲律宾东内格罗斯州圣何塞市中小微企业主的财务知识:一所州立大学推广项目的基础
IF 1.4 Q1 Social Sciences Pub Date : 2023-06-28 DOI: 10.55927/ijabm.v2i3.4369
Jaysone Christopher M. Bancoro
Financial literacy is a crucial determinant of making sound and prudent financial decisions. However, a global study revealed that the majority of the world’s population is financially illiterate. From these precepts, this study was conducted to evaluate the level of financial literacy among 40 MSME business owners in the Municipality of San Jose, Negros Oriental, Philippines. The results will be used to decide if a university extension program could be started. This research made use of a descriptive methodology and collected data using five-point Likert scale survey method. The results of the study showed that MSME business owners have high levels of debt management, utilization of savings account, and reduce spending knowledge. On the other hand, MSME business owners need to improve in the overall personal financial management, long-term planning, emergency and risk.  The researcher recommends the development of a comprehensive financial training program, sharing of best practices, and the provision of avenues for financial consultations. Improving financial literacy can help microbusiness owners better manage their finances, reduce financial stress, and increase the chances of their business's success
财务知识是做出合理和审慎的财务决策的关键决定因素。然而,一项全球研究显示,世界上大多数人都是金融文盲。根据这些准则,本研究评估了菲律宾东内格罗州圣何塞市40名中小微企业主的金融知识水平。结果将用于决定是否可以启动大学扩展计划。本研究采用描述性方法,并采用李克特五点量表调查方法收集数据。研究结果表明,中小微企业主具有较高的债务管理水平、储蓄账户利用率和减少支出的知识。另一方面,中小微企业主需要提高个人的整体财务管理、长期规划、应急和风险。研究人员建议制定全面的金融培训计划,分享最佳做法,并提供金融咨询渠道。提高财务知识可以帮助小企业主更好地管理财务,减轻财务压力,增加企业成功的机会
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引用次数: 0
Impact of Birawa Champion Training on the Performance of Housekeeping Employees PT.Telkom Property Makassar 比拉瓦冠军培训对客房部员工绩效的影响
IF 1.4 Q1 Social Sciences Pub Date : 2023-06-28 DOI: 10.55927/ijabm.v2i3.4513
I. Kadek, Dwi Astika, Muhammad Nur Abdi
PT. Telkom Property's Birawa Champion training is organized internally by the company to form soft skills, increase employee knowledge or knowledge of their respective fields of work, namely Housekeeping, Mechanical Electrics, Security, and Drivers. The organization of Birawa Champion training can also produce superior employees and is expected to be an example or leader in their respective work locations. The purpose of the study was to determine what and how the impact of Birawa Champion training on the performance of housekeeping employees of PT. Telkom Property Makassar. The research method used is a qualitative method using interview and observation techniques. Interviews were conducted focusing on 5 core informants who had attended Birawa champion training. There are 6 questions related to knowledge, soft skills, employee performance, discipline, ethics, and tenant satisfaction. Research on Birawa Champion Training has had a positive impact on the performance of employees who participated in the training, especially in the Housekeeping division, including increased knowledge of their work, increased discipline, as well as employee ethics, and increased employee soft skills so that they are able to become employees who have a leadership spirit at work. Training also improves the quality of employees to be better so that they are able to provide excellent service to customers or tenants, so that indirectly this training also affects tenant satisfaction. This is in accordance with the vision of PT. Telkom Property, which is to become the most preferred technology-based property company in Indonesia
PT. Telkom Property的Birawa Champion培训由公司内部组织,以形成软技能,增加员工知识或各自工作领域的知识,即家政,机电,保安和司机。组织Birawa冠军培训也可以培养出优秀的员工,并有望成为各自工作场所的榜样或领导者。本研究的目的是确定Birawa Champion培训对PT. Telkom Property Makassar客房部员工绩效的影响。使用的研究方法是使用访谈和观察技术的定性方法。对参加过Birawa冠军培训的5名核心线人进行了访谈。共有6个问题涉及知识、软技能、员工绩效、纪律、道德和租户满意度。对Birawa冠军培训的研究对参加培训的员工的绩效产生了积极的影响,特别是在客务部门,包括增加了他们的工作知识,增加了纪律,以及员工道德,提高了员工的软技能,使他们能够成为在工作中具有领导精神的员工。培训也提高了员工的素质,使他们能够更好地为客户或租户提供优质的服务,因此这种培训也间接地影响了租户的满意度。这符合PT. Telkom Property的愿景,该公司将成为印度尼西亚最受欢迎的技术型房地产公司
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引用次数: 0
期刊
International Journal of Asian Business and Information Management
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