Pub Date : 2023-08-07DOI: 10.55927/ijabm.v2i4.5417
Sutoyo, Vicki Dwi Purnomo, Masters Management, Sekolah Tinggi, Ilmu Ekonomi, Artha Bodhi Iswara
Study This aim for know strategy And constraint in marketing incised coffee. Type study Which used is qualitative research with descriptive research type. Result of study This show that Menoreh Coffee has implementing a marketing mix strategy that uses the 4P variable that is Products, price, place And Promotions Which capable increase profit And sale product incised coffee. Study This Also there is factor supporters And factor inhibitor application strategy marketing to sale incised coffee products. Which become factor supporters that is support from the community, good service and management the good one. While the factors that hinder the implementation of the strategy marketing on product Menoreh Coffee is Not yet formed structure organization Which Good, power Work or source Power that human still low
{"title":"Analysis of Menoreh Coffee Sales Strategy in Kulon Progo","authors":"Sutoyo, Vicki Dwi Purnomo, Masters Management, Sekolah Tinggi, Ilmu Ekonomi, Artha Bodhi Iswara","doi":"10.55927/ijabm.v2i4.5417","DOIUrl":"https://doi.org/10.55927/ijabm.v2i4.5417","url":null,"abstract":"Study This aim for know strategy And constraint in marketing incised coffee. Type study Which used is qualitative research with descriptive research type. Result of study This show that Menoreh Coffee has implementing a marketing mix strategy that uses the 4P variable that is Products, price, place And Promotions Which capable increase profit And sale product incised coffee. Study This Also there is factor supporters And factor inhibitor application strategy marketing to sale incised coffee products. Which become factor supporters that is support from the community, good service and management the good one. While the factors that hinder the implementation of the strategy marketing on product Menoreh Coffee is Not yet formed structure organization Which Good, power Work or source Power that human still low","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":"6 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90427039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-04DOI: 10.55927/ijabm.v2i4.4721
Sabik Khumaini, M. Nurzansyah, Samsuri, Kamil Ali
Islamic teachings recommend zakah as a tangible kind of social protection. It can act as a means of bridging the wealth gap between rich and impoverished Muslims, as well as between muzakki and mustahik. Therefore, there is no monopoly or wealth accumulation in a small number of Muslim groups. The goal of this study was to ascertain how income, literacy, and level of religiosity affected people's awareness of paying zakah in BAZNAS Tangerang City. This kind of study employs a quantitative methodology and a survey method with 100 participants. The traditional assumption test, which comprises the normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, coefficient of determination test, F test, and t test, is used in the data analysis process. Considering the testthe Coefficient of Determination's (R2) findings. As can be observed, the adjusted R square value is 67.2%. This indicates that the dependent variable's variance can be described by the independent variable in 32.8% of cases, whereas 15.5% of the variance may be explained by other factors. Additionally, the F test results show that income, literacy, and religiosity all have a substantial beneficial impact on zakah awareness, with a level of significance less than 5%. While religiosity has a strong favorable impact on zakah awareness, the t test only partially supports this. Zakah awareness is significantly influenced positively by literacy and positively by income
{"title":"The Effect of Religiusity, Literacy and Income on Zakah Awareness in Baznas Tangerang City","authors":"Sabik Khumaini, M. Nurzansyah, Samsuri, Kamil Ali","doi":"10.55927/ijabm.v2i4.4721","DOIUrl":"https://doi.org/10.55927/ijabm.v2i4.4721","url":null,"abstract":"Islamic teachings recommend zakah as a tangible kind of social protection. It can act as a means of bridging the wealth gap between rich and impoverished Muslims, as well as between muzakki and mustahik. Therefore, there is no monopoly or wealth accumulation in a small number of Muslim groups. The goal of this study was to ascertain how income, literacy, and level of religiosity affected people's awareness of paying zakah in BAZNAS Tangerang City. This kind of study employs a quantitative methodology and a survey method with 100 participants. The traditional assumption test, which comprises the normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, coefficient of determination test, F test, and t test, is used in the data analysis process. Considering the testthe Coefficient of Determination's (R2) findings. As can be observed, the adjusted R square value is 67.2%. This indicates that the dependent variable's variance can be described by the independent variable in 32.8% of cases, whereas 15.5% of the variance may be explained by other factors. Additionally, the F test results show that income, literacy, and religiosity all have a substantial beneficial impact on zakah awareness, with a level of significance less than 5%. While religiosity has a strong favorable impact on zakah awareness, the t test only partially supports this. Zakah awareness is significantly influenced positively by literacy and positively by income","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":"28 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88016411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the application of the best available techniques (BAT) in enterprises. The article also analyzes the different approaches of the BAT, clearly stating how to apply the BAT and the conditions for using the BAT. The article also identifies and measures the factors affecting the application of BAT in enterprises. In addition, the paper also analyzes and measures the influence of BAT and other factors on the sustainable development of enterprises. The article shows that if using the BAT technique as an alternative technique while not needing to invest more in machinery and equipment, and resources, only changing the way of operation and processing process, enterprises can increase the level of environmental protection, make use of waste to complete the closed process, reduce costs, and increase profits. From that, the article proves that BAT is the best technique to prevent or reduce emissions and environmental impacts; businesses must use BAT if their activities are installations or manufacturing, export, and processing enterprises. The authors collect data from 192 manufacturing enterprises in six industries. The main data analysis method of this study is the structural equation modeling method (SEM). The article used AMOS software to evaluate and measure the influence of each factor on the application of BAT in the enterprise and the impact on the sustainability of the enterprise. BAT research has shown that the rational use of resources is essential. Measuring and recording information through the evaluation of techniques used in production also shows that we are disrupting the ecological environment without recreating it. We live by capital, not by added value, so environmental protection is necessary.
本研究探讨最佳可用技术(best available techniques, BAT)在企业中的应用。文章还分析了BAT的不同应用方式，明确了BAT的应用方式和使用BAT的条件。本文还对影响BAT在企业应用的因素进行了识别和测度。此外，本文还对BAT等因素对企业可持续发展的影响进行了分析和测度。本文表明，如果将BAT技术作为一种替代技术，在不需要增加机械设备和资源投入的情况下，只需改变经营方式和加工工艺，企业就可以提高环保水平，利用废弃物完成封闭工艺，降低成本，增加利润。由此证明，BAT是防止或减少排放和环境影响的最佳技术;从事安装、制造、出口、加工企业的，必须使用BAT。作者收集了6个行业192家制造企业的数据。本研究的主要数据分析方法是结构方程建模方法(SEM)。本文利用AMOS软件对各因素对BAT在企业应用的影响以及对企业可持续性的影响进行了评价和度量。BAT研究表明，合理利用资源至关重要。通过评估生产中使用的技术来测量和记录信息也表明，我们正在破坏生态环境，而不是重建生态环境。我们靠的是资本，而不是附加值，所以环境保护是必要的。
{"title":"Factors Affecting the Use of Best Available Techniques and the Impact on Business Sustainability","authors":"Giang Nguyen Phu","doi":"10.4018/ijabim.325651","DOIUrl":"https://doi.org/10.4018/ijabim.325651","url":null,"abstract":"This study investigates the application of the best available techniques (BAT) in enterprises. The article also analyzes the different approaches of the BAT, clearly stating how to apply the BAT and the conditions for using the BAT. The article also identifies and measures the factors affecting the application of BAT in enterprises. In addition, the paper also analyzes and measures the influence of BAT and other factors on the sustainable development of enterprises. The article shows that if using the BAT technique as an alternative technique while not needing to invest more in machinery and equipment, and resources, only changing the way of operation and processing process, enterprises can increase the level of environmental protection, make use of waste to complete the closed process, reduce costs, and increase profits. From that, the article proves that BAT is the best technique to prevent or reduce emissions and environmental impacts; businesses must use BAT if their activities are installations or manufacturing, export, and processing enterprises. The authors collect data from 192 manufacturing enterprises in six industries. The main data analysis method of this study is the structural equation modeling method (SEM). The article used AMOS software to evaluate and measure the influence of each factor on the application of BAT in the enterprise and the impact on the sustainability of the enterprise. BAT research has shown that the rational use of resources is essential. Measuring and recording information through the evaluation of techniques used in production also shows that we are disrupting the ecological environment without recreating it. We live by capital, not by added value, so environmental protection is necessary.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":"4 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91048109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chiwei Chen, Kun-Shan Zhang, Chiu-Mei Chen, Lu-Sheng Pao
This study explored the relationship between the motivational potential characteristics of a job (measured by motivating potential scores or MPS) and job satisfaction and the moderation effect of personality traits. The results showed that the agreeableness personality trait could not significantly predict job satisfaction. However, the higher the MPS and the higher the agreeableness among the employees, the higher the job satisfaction tendency. Conscientiousness and job satisfaction had a significantly positive correlation. The interaction between MPS and conscientiousness also had a significantly positive impact on job satisfaction. The results showed that job satisfaction tended to decline under the interaction of MPS and extraversion. In addition, the interaction of MPS with neuroticism also had a significant effect on job satisfaction. The interaction between MPS and openness to experience had no significant effect on job satisfaction. However, the higher the MPS and the higher the openness of experience of the worker, the higher the job satisfaction.
{"title":"The Impact Between Motivational Potential Characteristics of Job and Job Satisfaction","authors":"Chiwei Chen, Kun-Shan Zhang, Chiu-Mei Chen, Lu-Sheng Pao","doi":"10.4018/ijabim.325650","DOIUrl":"https://doi.org/10.4018/ijabim.325650","url":null,"abstract":"This study explored the relationship between the motivational potential characteristics of a job (measured by motivating potential scores or MPS) and job satisfaction and the moderation effect of personality traits. The results showed that the agreeableness personality trait could not significantly predict job satisfaction. However, the higher the MPS and the higher the agreeableness among the employees, the higher the job satisfaction tendency. Conscientiousness and job satisfaction had a significantly positive correlation. The interaction between MPS and conscientiousness also had a significantly positive impact on job satisfaction. The results showed that job satisfaction tended to decline under the interaction of MPS and extraversion. In addition, the interaction of MPS with neuroticism also had a significant effect on job satisfaction. The interaction between MPS and openness to experience had no significant effect on job satisfaction. However, the higher the MPS and the higher the openness of experience of the worker, the higher the job satisfaction.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":"77 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83874112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The major objective of this paper is to develop a comprehensive set of determinants of service quality of organised grocery stores in context of countries with culturally distinct orientation and to further classify them as hygiene and motivating factors resp. Such determinants can be used in further studies in order to help the international marketers to understand the behaviour of customers in different countries to succeed in an international arena. A questionnaire survey of 500 respondents each of Taiwan and India was conducted. A large number of items affecting service quality perceptions related to grocery stores were identified. The results of the study suggested a four-factor structure of perceived service quality variables for both India and Taiwan. The difference in the composed structure of the factors is further explained in terms of two factor theory. The results of the study will help the managers to allocate the resources strategically depending on whether the retailer needs to reduce the level of dissatisfaction or improve the level of satisfaction.
{"title":"Service Quality Dimensions in the Context of Herzberg Two Factor Theory","authors":"Prachi Jain Aggarwal","doi":"10.4018/ijabim.325231","DOIUrl":"https://doi.org/10.4018/ijabim.325231","url":null,"abstract":"The major objective of this paper is to develop a comprehensive set of determinants of service quality of organised grocery stores in context of countries with culturally distinct orientation and to further classify them as hygiene and motivating factors resp. Such determinants can be used in further studies in order to help the international marketers to understand the behaviour of customers in different countries to succeed in an international arena. A questionnaire survey of 500 respondents each of Taiwan and India was conducted. A large number of items affecting service quality perceptions related to grocery stores were identified. The results of the study suggested a four-factor structure of perceived service quality variables for both India and Taiwan. The difference in the composed structure of the factors is further explained in terms of two factor theory. The results of the study will help the managers to allocate the resources strategically depending on whether the retailer needs to reduce the level of dissatisfaction or improve the level of satisfaction.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":"25 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78156401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shaping the behavior of the employees determines one of the crucial duties of the organizations. Mobilizing power and getting commitment from individuals is the foundation for effective organizational citizenship behavior (OCB). This research aims to focus on the key factors influencing OCB in the banking industry in Bangladesh. Structural equation modeling was used to analyze the data. A questionnaire survey was used to collect data from different banks operating in Bangladesh. The result reveals that critical aspects of social power, e.g., reward, legitimate, expert, and referent power, confirm their influence on organizational commitment (OC). In contrast, coercive power fails to connect with OC towards OCB. However, this paper also successfully brings them together to describe their linkage through mediation by OC and to quantify the relationship. Furthermore, similar research can be extended to banks operating in other developing countries having the same economic status.
{"title":"Do Power and Commitment Impart Organizational Citizenship Behavior?","authors":"Ikramul Hasan, N. Jahangir, Jennifer Hossain","doi":"10.4018/ijabim.325230","DOIUrl":"https://doi.org/10.4018/ijabim.325230","url":null,"abstract":"Shaping the behavior of the employees determines one of the crucial duties of the organizations. Mobilizing power and getting commitment from individuals is the foundation for effective organizational citizenship behavior (OCB). This research aims to focus on the key factors influencing OCB in the banking industry in Bangladesh. Structural equation modeling was used to analyze the data. A questionnaire survey was used to collect data from different banks operating in Bangladesh. The result reveals that critical aspects of social power, e.g., reward, legitimate, expert, and referent power, confirm their influence on organizational commitment (OC). In contrast, coercive power fails to connect with OC towards OCB. However, this paper also successfully brings them together to describe their linkage through mediation by OC and to quantify the relationship. Furthermore, similar research can be extended to banks operating in other developing countries having the same economic status.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":"14 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84414670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Organized retailing in India is going through a paradigm shift, what was once a family business is now run by professionals. They use mass media strategies to catch customers. But those days are gone when one advertisement can be used for marketing throughout the country. This research is carried out in Punjab to understand the need for change in promotional strategies. This paper proposes four new promotional strategies to cater to the need of the customers in a better way. The strategies purposed are pricing strategies, promotion strategies, push strategies, and technology and innovation strategies.
{"title":"Promotional Strategies for Organized Retail","authors":"B. Singla","doi":"10.4018/ijabim.325229","DOIUrl":"https://doi.org/10.4018/ijabim.325229","url":null,"abstract":"Organized retailing in India is going through a paradigm shift, what was once a family business is now run by professionals. They use mass media strategies to catch customers. But those days are gone when one advertisement can be used for marketing throughout the country. This research is carried out in Punjab to understand the need for change in promotional strategies. This paper proposes four new promotional strategies to cater to the need of the customers in a better way. The strategies purposed are pricing strategies, promotion strategies, push strategies, and technology and innovation strategies.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":"42 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72680940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-03DOI: 10.55927/ijabm.v2i3.4834
Nurul Pratiwi Hadi, A. Ahadiat
Indonesians are realizing the importance of safe and profitable savings. Thus, bank investment considerations are rising. People invest in People's Credit Banks (BPR) instead of traditional banks. Additionally, BPR provides village loans. Rural Banks (BPR) have helped many SMEs. This study examines PT. People's Credit Bank (BPR) Citra Dana Mandiri's external and internal environment and determines its best alternative strategy. IFE, EFE, SWOT, IE, and QSPM analysis tools are used in this study. Non-performing loans and market share were PT BPR Citra Dana Mandiri's biggest internal strengths. PT BPR Citra Dana Mandiri's biggest weakness was its lack of mobile-banking and 2 branch offices. Vehicle enthusiasts are a major external factor. the growth of MSMEs in Lampung Province, with competitors aggressively pursuing market share and offering credit and facilities. The TAS/Total Activeness Score QSPM, the first strategic alternative PT BPR Citra Dana Mandiri prioritizes, is market penetration. Market penetration can estimate PT BPR Citra Dana Mandiri's potential market
印尼人正在意识到安全和有利可图的储蓄的重要性。因此，银行投资的考虑正在增加。人们投资于人民信用银行(BPR)，而不是传统银行。此外，BPR还提供乡村贷款。农村银行(BPR)帮助了许多中小企业。本研究考察了PT. People's Credit Bank (Citra Dana Mandiri)的外部和内部环境，并确定了其最佳替代策略。本研究使用了IFE、EFE、SWOT、IE、QSPM等分析工具。不良贷款和市场份额是PT BPR Citra Dana Mandiri最大的内部优势。PT BPR Citra Dana Mandiri最大的弱点是缺乏手机银行和两个分支机构。汽车爱好者是一个主要的外部因素。南榜省中小微企业的增长，竞争对手积极争夺市场份额，并提供信贷和设施。TAS/总活跃度评分QSPM，第一个战略选择PT BPR Citra Dana Mandiri优先考虑，是市场渗透。市场渗透率可以估计PT BPR Citra Dana Mandiri的潜在市场
{"title":"Strategic Analysis of PT Bank Perkreditan Rakyat (BPR) Citra Dana Mandiri","authors":"Nurul Pratiwi Hadi, A. Ahadiat","doi":"10.55927/ijabm.v2i3.4834","DOIUrl":"https://doi.org/10.55927/ijabm.v2i3.4834","url":null,"abstract":"Indonesians are realizing the importance of safe and profitable savings. Thus, bank investment considerations are rising. People invest in People's Credit Banks (BPR) instead of traditional banks. Additionally, BPR provides village loans. Rural Banks (BPR) have helped many SMEs. This study examines PT. People's Credit Bank (BPR) Citra Dana Mandiri's external and internal environment and determines its best alternative strategy. IFE, EFE, SWOT, IE, and QSPM analysis tools are used in this study. Non-performing loans and market share were PT BPR Citra Dana Mandiri's biggest internal strengths. PT BPR Citra Dana Mandiri's biggest weakness was its lack of mobile-banking and 2 branch offices. Vehicle enthusiasts are a major external factor. the growth of MSMEs in Lampung Province, with competitors aggressively pursuing market share and offering credit and facilities. The TAS/Total Activeness Score QSPM, the first strategic alternative PT BPR Citra Dana Mandiri prioritizes, is market penetration. Market penetration can estimate PT BPR Citra Dana Mandiri's potential market","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":"34 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82000894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-03DOI: 10.55927/ijabm.v2i3.4835
I. Arifin, A. Ahadiat
MSMEs boost Indonesia's economy. MSMEs create jobs and reduce poverty in Indonesia, accounting for 56% of business investment and 97% of household work. The number of coffee shops indicates market interest in them. Coffee shops are now used for studying, meeting, and hanging out with friends. Teenagers visit Bandar Lampung City's MSME businesses. Shop and cafe owners benefit from the market segmentation of young people. Even though young people and teenagers love it, a coffee shop must innovate and grow to survive because so many businesses can copy it. This study used quantitative and descriptive qualitative methods. This method collects, analyzes, and interprets data. This chapter's matching and decision stage matrices use EFE, IFE, QSPM data. Early in strategy formulation, the input tool measures subjectivity. The strategist can better generate, prioritize, evaluate, and choose strategies in the Quantitative Strategic Planning matrix by making minor decisions about the relative importance of external and internal factors in the input matrix
{"title":"Analysis of Coffee Shop Business Strategy in Bandar Lampung","authors":"I. Arifin, A. Ahadiat","doi":"10.55927/ijabm.v2i3.4835","DOIUrl":"https://doi.org/10.55927/ijabm.v2i3.4835","url":null,"abstract":"MSMEs boost Indonesia's economy. MSMEs create jobs and reduce poverty in Indonesia, accounting for 56% of business investment and 97% of household work. The number of coffee shops indicates market interest in them. Coffee shops are now used for studying, meeting, and hanging out with friends. Teenagers visit Bandar Lampung City's MSME businesses. Shop and cafe owners benefit from the market segmentation of young people. Even though young people and teenagers love it, a coffee shop must innovate and grow to survive because so many businesses can copy it. This study used quantitative and descriptive qualitative methods. This method collects, analyzes, and interprets data. This chapter's matching and decision stage matrices use EFE, IFE, QSPM data. Early in strategy formulation, the input tool measures subjectivity. The strategist can better generate, prioritize, evaluate, and choose strategies in the Quantitative Strategic Planning matrix by making minor decisions about the relative importance of external and internal factors in the input matrix","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":"38 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80001522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-28DOI: 10.55927/ijabm.v2i3.4000
Asmulyati Azhar, I. Bisnis, dan Multimedia, Asmi Jakarta
This study aims to determine the effect of product quality and price on the intention to buy Wardah cosmetic products. The sample in this study were 40 respondents. Data obtained by interview in the form of a questionnaire. Data analysis techniques in this study used quantitative analysis in the form of validity tests, reliability tests, coefficient of determination or R-square, compatibility tests through the F test, and t tests to find out whether it was significant or not. The results of this study are in accordance with the T test of product quality variable comparison of the value of T count 0.018 > t table = 2.030, so there is no significant effect on purchase intention. Price has a substantial impact on customers' propensity to purchase wardah cosmetic products from E-Commerce TikTok Shops, as shown by the calculated T value comparison of 2.886 > ttable = 2.030
{"title":"Analysis of Product Quality and Price, on Interest in Buying Wardah Cosmetics in Tiktok Shop","authors":"Asmulyati Azhar, I. Bisnis, dan Multimedia, Asmi Jakarta","doi":"10.55927/ijabm.v2i3.4000","DOIUrl":"https://doi.org/10.55927/ijabm.v2i3.4000","url":null,"abstract":"This study aims to determine the effect of product quality and price on the intention to buy Wardah cosmetic products. The sample in this study were 40 respondents. Data obtained by interview in the form of a questionnaire. Data analysis techniques in this study used quantitative analysis in the form of validity tests, reliability tests, coefficient of determination or R-square, compatibility tests through the F test, and t tests to find out whether it was significant or not. The results of this study are in accordance with the T test of product quality variable comparison of the value of T count 0.018 > t table = 2.030, so there is no significant effect on purchase intention. Price has a substantial impact on customers' propensity to purchase wardah cosmetic products from E-Commerce TikTok Shops, as shown by the calculated T value comparison of 2.886 > ttable = 2.030","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":"55 1","pages":""},"PeriodicalIF":1.4,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77859226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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