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Monetary policy on launching new production facilities in Russia: Opportunities in the semiconductor market 在俄罗斯启动新生产设施的货币政策:半导体市场的机遇
Q4 MANAGEMENT Pub Date : 2023-11-07 DOI: 10.29141/2218-5003-2023-14-5-2
Evgeny Balatsky, Nataly Ekimova
The paper discusses the capabilities of the Russian monetary system for massive lending to new industries that are of strategic importance to the country and contribute to its technological sovereignty. The key provisions of monetary theory and the concept of multiplier constitute the theoretical basis of the study. Modelling transient processes was used as the main research method. Empirical evidence is official data from the Bank of Russia and the Federal State Statistics Service (Rosstat), as well as industry reports on the global semiconductor market. The authors propose their own model of the transition process, which allows assessing the possible inflation rate and economic growth generated by massive credit investments. Testing the model in the microelectronics industry showed that assumptions about the Bank of Russia possibly losing its control over inflation due to a large-scale lending are unfounded. Even during the first two years, when the construction of a new enterprise is underway and there is an obvious imbalance between the product and money supply, the additional inflation rate caused by this initiative does not exceed 0.5 % per year. We conclude that the regulator has enough reserves to open credit lines for establishing new high-tech enterprises simultaneously in several industries. The proposed model can be used to optimize the public administration system when designing the country’s technological development strategy focused on domestic import substitution.
本文讨论了俄罗斯货币体系向对国家具有战略重要性并有助于其技术主权的新兴行业提供大规模贷款的能力。货币理论的关键条款和乘数概念构成了本研究的理论基础。以瞬态过程建模为主要研究方法。经验证据来自俄罗斯银行和联邦国家统计局(Rosstat)的官方数据,以及全球半导体市场的行业报告。作者提出了他们自己的过渡过程模型,该模型可以评估大规模信贷投资可能产生的通货膨胀率和经济增长。在微电子行业对该模型进行的测试表明,有关俄罗斯央行可能因大规模放贷而失去对通胀控制的假设是没有根据的。即使在新企业建设的前两年,在产品和货币供给明显不平衡的情况下,这一举措所造成的额外通货膨胀率每年也不超过0.5%。我们的结论是,监管机构有足够的储备,可以在多个行业同时开设高新技术企业的信贷额度。该模型可为我国以国内进口替代为重点的技术发展战略的公共管理体系优化提供理论依据。
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引用次数: 0
Regional import substitution policy amid economic sanctions: The case of the Republic of Tatarstan 经济制裁中的区域进口替代政策:以鞑靼斯坦共和国为例
Q4 MANAGEMENT Pub Date : 2023-11-07 DOI: 10.29141/2218-5003-2023-14-5-5
Marat Safiullin, Aliya Gataullina, Leonid Elshin
The exhaustion of the traditional raw material export model, which results in a growing dependence of the core economic industries on imported goods and components, makes it increasingly relevant to develop tools for finding promising areas of import substitution. The paper proposes a methodology for assessing imported commodity groups to identify the priority areas for import substitution in a region. The theoretical framework of the study includes comparative and competitive advantage theories, as well as the concepts of production concentration, clusters, and industrial complexes. The research methods of economic-statistical, structural analyses and clustering were applied. The statistical data were retrieved from the Federal Customs Service of the Russian Federation, the Federal State Statistics Service (Rosstat), and the Unified Interdepartmental Statistical Information System (EMISS). The proposed methodology was tested using the case of imports and exports in the Republic of Tatarstan in 2013–2021. We identified four key commodity clusters for import substitution, which account for more than 40 % of the region’s current imports, these are 1) the important localized import-dependent commodity groups a) having potential for import substitution in the region (tools, petroleum products), b) promising for import substitution in the RF (equipment and mechanical devices, furniture), as well as 2) the important non-specific import-dependent commodities a) having potential for import substitution (paints, electrical machines), and b) promising for import substitution (milk, clothing). The largest producers of the Republic of Tatarstan were identified for each cluster. Matrix modeling showed that some commodity groups are positioned in the area of the region’s low specialization, low localization and share of imports, which are typically grouped into three additional clusters that do not require enhanced policy on import substitution: growing import-dependent goods (grain, etc.), goods requiring no particular attention (silk, wool, etc.), and significant import-dependent goods (essential oils, etc.). The research findings can be used by regional ministries and departments when making strategic decisions on import substitution.
传统的原材料出口模式已经枯竭,导致核心经济工业日益依赖进口货物和部件,因此,开发寻找有希望的进口替代领域的工具日益重要。本文提出了一种评估进口商品类别的方法,以确定一个地区进口替代的优先领域。研究的理论框架包括比较优势理论和竞争优势理论,以及生产集中度、集群和产业综合体的概念。采用经济统计、结构分析和聚类等研究方法。统计数据是从俄罗斯联邦联邦海关署、联邦国家统计局和统一部门间统计资料系统检索的。采用2013-2021年鞑靼斯坦共和国的进出口情况对提议的方法进行了检验。我们确定了四个关键的进口替代商品集群,占该地区目前进口量的40%以上,这些是1)重要的本地化进口依赖商品组a)在该地区具有进口替代潜力(工具,石油产品),b)在RF中有希望进口替代(设备和机械装置,家具)。以及2)重要的非特定进口依赖商品a)具有进口替代潜力(油漆、电机)和b)有进口替代前景(牛奶、服装)。为每个集群确定了鞑靼斯坦共和国最大的生产商。矩阵模型显示,一些商品组位于该地区专业化程度低、本地化程度低、进口份额低的地区,这些商品通常被分为三个不需要加强进口替代政策的额外集群:日益增长的进口依赖商品(谷物等)、不需要特别注意的商品(丝绸、羊毛等)和重要的进口依赖商品(精油等)。研究结果可为地方部委制定进口替代战略决策提供参考。
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引用次数: 0
Assessing the boundaries of the airport services market: Grounds for tariff deregulation 评估机场服务市场的边界:解除关税管制的理由
Q4 MANAGEMENT Pub Date : 2023-11-07 DOI: 10.29141/2218-5003-2023-14-5-1
Andrey Shastitko, Natalya Pavlova
The aviation industry has recently witnessed a series of crises that changed its competitive landscape. In Russia, due to passenger flows redirected to domestic flights and the growing role of large airports as hubs, there are reasons to deregulate tariffs for airport services on domestic flights. Pulkovo (Saint Petersburg, Russia) is among the airports facing this issue. However, deregulation implies sufficient competitive pressure from other airports, in particular those included in the Moscow Aviation Hub (MAH). The article assesses the geographical boundaries of the market where the Pulkovo Airport operates, in order to establish whether it is the same market for the MAH airports. Methodologically, the study relies on the principles of industrial organization theory. Among the research methods are the hypothetical monopolist test and critical loss analysis. Empirical evidence covers data of an online survey conducted in March 2023 with 1,613 respondents who made domestic flights in 2019–2023. The analysis of the market in which Pulkovo provides its services shows that its boundaries extend beyond Saint Petersburg and cover at least Moscow airports, which indicates that Pulkovo is up against strong competition from Moscow airports in terms of domestic destinations. Thus, it seems expedient to deregulate the Pulkovo airport’s tariffs on domestic flights.
航空业最近经历了一系列危机,改变了其竞争格局。在俄罗斯,由于客流转向国内航班,以及大型机场作为枢纽的作用日益增强,有理由放松对国内航班机场服务的关税管制。普尔科沃机场(俄罗斯圣彼得堡)是面临这一问题的机场之一。然而,放松管制意味着来自其他机场的足够竞争压力,特别是莫斯科航空枢纽(MAH)内的机场。本文评估了普尔科沃机场运营的市场的地理边界,以确定它是否与MAH机场相同。在方法上,本研究依赖于产业组织理论的原理。研究方法包括假设垄断者检验和临界损失分析。经验证据包括2023年3月对2019-2023年乘坐国内航班的1613名受访者进行的在线调查数据。对普尔科沃提供服务的市场的分析表明,它的边界超出了圣彼得堡,至少覆盖了莫斯科机场,这表明普尔科沃在国内目的地方面面临着来自莫斯科机场的激烈竞争。因此,解除普尔科沃机场对国内航班的关税管制似乎是权宜之计。
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引用次数: 0
Parallel import in Russia’s software industry: Expected consequences 俄罗斯软件业的平行进口:预期后果
Q4 MANAGEMENT Pub Date : 2023-11-07 DOI: 10.29141/2218-5003-2023-14-5-7
Anton Morozov
Amid the withdrawal of foreign software developers from the Russian market, policymakers continue to discuss the option of legalising software parallel import. The purpose of the article is to assess the expected effects of the software parallel import introduction. The methodological basis of the study is industrial organization theory and new institutional economics theory. Among the research methods are theoretical and mathematical modelling and comparative analysis. The empirical evidence includes publicly available data on the pirated content consumption retrieved from the web source I Know (iknowwhatyoudownload.com) and financial statements of Russian software developers (SPARK-Interfax database). The article presents a theoretical model describing the consumer’s choice between original and pirated versions of programs and analyses the situation, where the most popular software product gets inaccessible. Our analysis shows that when costs of piracy are low, users of ‘out-of-the-box’ programs will not switch to another software and prefer the pirated version of the previously used program. The results of the model are compared with data on the pirated software consumption in Russia. We have found that consumers prefer foreign software to Russian counterparts, which means that if parallel import is legalised, Russian software developers will fail to occupy the niche of home-use software, which remains an important reserve for the industry’s further development. Free access to foreign software distorts consumer incentives. The institution of parallel imports should be modified so that the consumer keeps paying the price of the original’s, the state guarantees such software is secure, and intellectual property violations are strictly controlled.
在外国软件开发商撤出俄罗斯市场之际,政策制定者继续讨论软件平行进口合法化的选择。本文的目的是评估软件平行进口引入的预期效果。本文研究的方法论基础是产业组织理论和新制度经济学理论。研究方法包括理论和数学建模以及比较分析。实证证据包括从网络资源I Know (iknowwhatyoudownload.com)和俄罗斯软件开发商的财务报表(SPARK-Interfax数据库)中检索到的有关盗版内容消费的公开数据。本文提出了一个理论模型,描述了消费者在正版和盗版程序之间的选择,并分析了最受欢迎的软件产品无法访问的情况。我们的分析显示,当盗版成本较低时,“现成”软件的用户不会切换到另一个软件,而更喜欢以前使用过的程序的盗版版本。将模型结果与俄罗斯盗版软件消费数据进行了比较。我们发现消费者更喜欢国外软件而不是俄罗斯软件,这意味着如果平行进口合法化,俄罗斯软件开发商将无法占据家用软件的利基,这是行业进一步发展的重要储备。免费使用外国软件扭曲了消费者的动机。应修改平行进口制度,使消费者继续支付原价,国家保证此类软件的安全,并严格控制侵犯知识产权的行为。
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引用次数: 0
Strengthening personal data regulation in Russia: Economic implications and risks 加强俄罗斯的个人数据监管:经济影响和风险
Q4 MANAGEMENT Pub Date : 2023-11-07 DOI: 10.29141/2218-5003-2023-14-5-3
Anastasia Morosanova
The enormous personal data breach of recent years is pushing regulators to tighten control over big data. The paper aims to analyse changes in big data regulation in Russia, and its possible effects on the competitive environment and economic performance of digital markets. New institutional economics theory, as well as some elements of law economics and industrial organization theory constitute the theoretical framework of the study. The research methods include comparison of structural alternatives and economic and statistical analysis. The empirical evidence covers 2021 data by Russia’s Federal State Statistics Service (Rosstat). The results of the study demonstrate that strengthening regulation of personal data (1) will widely affect all businesses involved in big data processing in all sectors of the economy, (2) will reduce innovation activity and investment attractiveness of digital markets in the short term, (3) will have a negative impact on small and medium-sized businesses. The statistical analysis indicates that there is room for applying an industry-wide approach, primarily ‘framework’ regulation, to big data markets. The research findings can be used by the regulator when developing or altering big data legal standards to prevent adverse economic implications.
近年来发生的大量个人数据泄露事件正促使监管机构加强对大数据的控制。本文旨在分析俄罗斯大数据监管的变化,及其对数字市场竞争环境和经济表现的可能影响。新制度经济学理论以及法律经济学和产业组织理论的一些要素构成了本研究的理论框架。研究方法包括结构选择比较和经济统计分析。实证证据涵盖了俄罗斯联邦国家统计局(Rosstat) 2021年的数据。研究结果表明,加强对个人数据的监管(1)将广泛影响所有经济部门中涉及大数据处理的所有企业,(2)将在短期内降低数字市场的创新活动和投资吸引力,(3)将对中小企业产生负面影响。统计分析表明,在大数据市场中应用全行业方法(主要是“框架”监管)是有空间的。监管机构可以在制定或修改大数据法律标准时使用研究结果,以防止不利的经济影响。
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引用次数: 0
On the coexistence of on-exchange and OTC segments in commodity markets 论商品市场场内与场外并存
Q4 MANAGEMENT Pub Date : 2023-11-07 DOI: 10.29141/2218-5003-2023-14-5-4
Karina Ionkina, Aleksandr Kurdin
The introduction of exchange trade in Russia is one of the ways to form a competitive commodity price that can act as a benchmark for the over-the-counter (OTC) segment. However, the exchange price may be subject to distortions, which may cause faults in antitrust law. Using the international commodity exchange experience, we aim to identify the risks of exchange trade arising amid the coexisting on-exchange and OTC segments. Methodologically, the paper relies on industrial organization theory and new institutional economics theory. In the research, the case study method was applied and data on the practices of commodity exchange introduced in different countries were used. As a result of the study, we have identified the risks of violating regulatory mechanisms in the market and of distorting effects on national markets, the risks in the areas of infrastructure restrictions and violations of antitrust laws, as well as the risks of price manipulation and distortion of exchange prices. We have proven that in the context of the coexistence of on-exchange and over-the-counter market segments, these risks can emerge even in cases of the successful development of global exchange trading.
在俄罗斯引入外汇交易是形成有竞争力的商品价格的方法之一,可以作为场外交易(OTC)部门的基准。然而,交易价格可能受到扭曲,这可能导致反垄断法的错误。利用国际商品交易的经验,我们旨在识别在交易所和场外交易并存的情况下产生的外汇交易风险。在研究方法上,本文借鉴了产业组织理论和新制度经济学理论。本研究采用个案研究的方法,并采用不同国家商品交换实践的数据。研究的结果是,我们确定了违反市场监管机制和对国家市场产生扭曲影响的风险,基础设施限制和违反反垄断法方面的风险,以及价格操纵和汇率扭曲的风险。我们已经证明,在交易所和场外交易市场并存的背景下,即使在全球交易所交易成功发展的情况下,这些风险也会出现。
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引用次数: 0
“Acquire and leave”: Effects of startups acquisitions by digital ecosystems “收购后离开”:数字生态系统对初创企业收购的影响
Q4 MANAGEMENT Pub Date : 2023-11-07 DOI: 10.29141/2218-5003-2023-14-5-6
Anna Stavniychuk, Olga Markova
Digital ecosystems penetrate many areas of modern life, they integrate many services and are growing partially through acquiring start-ups. These can lead to a rise of their market power, which in turn has caused the increased attention of antitrust regulators in recent years . The new changes into the Russian antitrust law contain the requirement for scrutiny for mergers above 7 billion of rubbles. This additional criterion is designed to include the acquisitions of startups by digital ecosystems that currently do not need to be announced to the Russian antitrust service. As for economic literature, there is no consensus on the way mergers with startups affect markets, in particular, venture capital market. The purpose of this work is to assess the effects of mergers of digital ecosystems with Russian startups in different niches of the venture investment in these niches. Methodologically, our study is based on economic theory and particularly on industrial organisation, antitrust economics; we also use econometrics while estimating causal inferences. We perform econometric analysis of panel data and matching to evaluate the effect of mergers of digital ecosystems with startups. In our quantitative analysis we use data collected from the website Rusbase, which gathers information on deals with Russian startups building primarily on open sources. In our study, we conclude that niches where digital ecosystems more actively purchase or invest in startups tend to be lower investments, smaller total and average purchase prices, which may indicate some washing out of investments in such niches. However, the effect we see may be present due to the changing popularity of niches and/or bringing forward of investor decisions, and not to the kill zone that is claimed to be one of the downsides of such mergers, since we observe a short-term increase in the number of investment decisions in a niche during the period when a startup is acquired by the digital ecosystem.
数字生态系统渗透到现代生活的许多领域,它们整合了许多服务,并通过收购初创企业实现了部分增长。这可能会导致它们的市场力量上升,而这反过来又引起了近年来反垄断监管机构越来越多的关注。俄罗斯反垄断法的新修改包含了对超过70亿卢布的合并进行审查的要求。这一附加标准旨在包括数字生态系统对初创企业的收购,这些收购目前不需要向俄罗斯反垄断机构申报。在经济学文献中,对于创业公司并购对市场,尤其是风险投资市场的影响,并没有达成共识。本研究的目的是评估数字生态系统与不同生态位的俄罗斯初创企业合并对这些生态位风险投资的影响。在方法上,我们的研究基于经济理论,特别是产业组织、反垄断经济学;在估计因果推论时,我们也使用计量经济学。我们对面板数据和匹配进行计量分析,以评估数字生态系统与创业公司合并的效果。在我们的定量分析中,我们使用了从Rusbase网站收集的数据,该网站收集了主要基于开源的俄罗斯初创企业的交易信息。在我们的研究中,我们得出结论,数字生态系统更积极地购买或投资创业公司的利基往往是较低的投资,较小的总购买价格和平均购买价格,这可能表明在这些利基的投资中存在一些流失。然而,我们所看到的影响可能是由于利基市场的不断流行和/或投资者决策的提前,而不是所谓的这种合并的缺点之一,因为我们观察到,在初创公司被数字生态系统收购期间,利基市场的投资决策数量会在短期内增加。
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引用次数: 0
The mediating role of organizational commitment in the collective efficacy-performance relationship 组织承诺在集体效能-绩效关系中的中介作用
Q4 MANAGEMENT Pub Date : 2023-09-07 DOI: 10.29141/2218-5003-2023-14-4-4
Nihan Senbursa
In recent years, human resources have become a central issue for senior executives in organizations as they try to increase the commitment and performance of their employees. The study aims to examine three of the most important employee attachments to the workplace, namely organizational commitment, collective efficacy and individual job performance, based on a multifocal research framework, while also investigating the mediating effect of organizational commitment. The methodological basis includes the foundations of organizational behavior and human resources management. The research data were obtained by the survey method with 171 respondents working for a port operator in Mersin, Turkey. The survey data obtained were evaluated on a 5-point Likert scale. Statistical calculations were performed in SPSS Statistics 24 software package. The research methods are quantitative and sociometric analysis; reliability and validity analysis were applied to the variables. The relationships between the variables were tested using the structural equation model. To assess the importance of the intermediary effect, the bias-corrected bootstrap method was used. Our findings have shown that collective efficacy has a positive effect on organizational commitment, and organizational commitment has a positive effect on performance. Organizational commitment was proved as having a mediating role in the effect of collective efficacy on individual job performance. The study highlights that employees need to be committed to their organizations, and the increase in performance should be triggered by giving place to collective work.
近年来,人力资源已成为组织高管的中心问题,因为他们试图提高员工的承诺和绩效。本研究旨在基于多焦点研究框架,考察员工对工作场所最重要的三种依恋,即组织承诺、集体效能和个人工作绩效,同时考察组织承诺的中介作用。方法论基础包括组织行为学和人力资源管理的基础。研究数据是通过调查方法获得的,171名受访者在土耳其梅尔辛的一家港口运营商工作。获得的调查数据以5分李克特量表进行评估。采用SPSS Statistics 24软件包进行统计计算。研究方法主要有定量分析和社会计量分析;对变量进行信度和效度分析。采用结构方程模型对各变量之间的关系进行检验。为了评估中介效应的重要性,我们使用了偏差校正的自举法。研究结果表明,集体效能对组织承诺有正向影响,组织承诺对绩效有正向影响。组织承诺在集体效能对个体工作绩效的影响中具有中介作用。该研究强调,员工需要对自己的组织忠诚,而绩效的提高应该通过给集体工作让路来实现。
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引用次数: 0
Shedding light on healthcare workers’ labour behaviours during the COVID-19 pandemic 揭示COVID-19大流行期间卫生保健工作者的劳动行为
Q4 MANAGEMENT Pub Date : 2023-09-07 DOI: 10.29141/2218-5003-2023-14-4-5
H. Tezcan Uysal, Murat Ak, Seval Türk Güven
The COVID-19 pandemic has had a profound effect on all spheres of the economy. One of the numerous consequences for the health system, in particular, was the disruption of flexible working and the need for its fundamental transformation. The article is intended to analyse and assess the relationships between flexible work perception (FWP), job satisfaction (JS), work-family balance (WFB) and task performance (TP) and examine this relational network cumulatively from the perspective of healthcare workers. The methodological framework of the research includes social exchange theory and the concept of human resources management. The study involved 353 staff members working for one of private medical clinics in the city of Gaziantep, Turkey. The research methods applied are purposeful sampling and online survey. Smart PLS3 statistical program was used to estimate the structural equation model by partial least squares method. The study showed that despite the mobilization of additional resources, TP of healthcare workers during the pandemic significantly decreased. We proved that FWP had a positive effect on task performance. At the same time, lack of flexible working negatively influenced job satisfaction and work-family balance of the employees. We found that poor WFB resulted in a decrease in the respondents’ JS and TP. Among the avenues for further research are using the data retrieved from public medical institutions and conducting the investigation in different cities and with varying working conditions.
2019冠状病毒病大流行对经济的各个领域都产生了深远影响。特别是对卫生系统的众多后果之一是灵活工作的中断,需要对其进行根本改革。本文旨在分析和评估弹性工作感知(FWP)、工作满意度(JS)、工作家庭平衡(WFB)和任务绩效(TP)之间的关系,并从医护人员的角度对这种关系网络进行累积检验。研究的方法论框架包括社会交换理论和人力资源管理概念。这项研究涉及在土耳其加济安泰普市一家私人诊所工作的353名工作人员。研究方法采用有目的抽样和在线调查。采用Smart PLS3统计程序,采用偏最小二乘法对结构方程模型进行估计。研究表明,尽管调动了额外资源,但大流行期间卫生保健工作者的TP显著下降。我们证明了FWP对任务绩效有积极的影响。同时,弹性工作制的缺乏对员工的工作满意度和工作家庭平衡产生了负面影响。我们发现,较差的WFB会导致被调查者的JS和TP下降。进一步研究的途径包括利用从公共医疗机构获得的数据,并在不同的城市和不同的工作条件下进行调查。
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引用次数: 0
Gluten-free products: Consumer perception of the functional properties and peculiarities of labelling 无麸质产品:消费者对标签功能特性和特性的认知
Q4 MANAGEMENT Pub Date : 2023-09-07 DOI: 10.29141/2218-5003-2023-14-4-6
Olga N. Gutnikova, Olga B. Yarosh, Natalia N. Kalkova
The culture of food consumption is centered around innovative technologies and the healthy eating ideology. Against this background, manufacturers often use product information to promote products in the market without providing buyers with complete data on their practical purpose. The study tests the hypothesis that the ‘gluten-free’ logo has no effect on consumer choice, and the awareness of a product’s functional properties is formed in the context of marketing information received from the external environment. The methodological basis of the study is marketing theory in terms of consumer perception of products using neuromarketing technologies, oculography, and eye tracking. Practical outcomes were obtained through a pilot method implying a neuromarketing experiment on the visibility of ‘gluten-free’ labels. The empirical evidence covers the results of a survey of 200 buyers at large retail chains in the city of Simferopol in January 2023, as well as the results of an experiment involving 32 students and employees conducted by the Laboratory of Neuromarketing and Behavioral Economics of V.I. Vernadsky Crimean Federal University. The study shows that consumers are dimly aware of the functional properties of gluten-free products. We found that visual attention to the ‘gluten free’ logo was 1.5 times lower than to any other labelling information. A relationship was found between the time spent on studying the product and the buyer’s choice of a test sample with the logo. According to the research results, it is necessary to provide more detailed information on gluten-free products’ packaging; to classify such products as functional, narrowly specialized goods and substitutes intended for consumers with autoimmune disorders; and to sell them in specialized departments or sales points.
食品消费文化以创新技术和健康饮食思想为中心。在这样的背景下,制造商往往利用产品信息在市场上推销产品,而没有向购买者提供产品实际用途的完整数据。本研究验证了“无麸质”标识对消费者选择没有影响的假设,产品的功能属性意识是在从外部环境接收到的营销信息的背景下形成的。该研究的方法论基础是利用神经营销技术、视觉学和眼动追踪来研究消费者对产品感知的营销理论。通过一种试点方法获得了实际结果,这意味着对“无麸质”标签可见性的神经营销实验。实证证据包括2023年1月对辛菲罗波尔市大型零售连锁店200名买家的调查结果,以及克里米亚联邦大学V.I.维尔纳德斯基神经营销和行为经济学实验室对32名学生和员工进行的实验结果。研究表明,消费者对无谷蛋白产品的功能特性认识模糊。我们发现,人们对“无麸质”标志的视觉关注度是其他标签信息的1.5倍。研究发现,花在研究产品上的时间与购买者选择带有标志的测试样品之间存在关系。根据研究结果,有必要提供更详细的无谷蛋白产品包装信息;将此类产品归类为功能性、狭义专业产品和用于自身免疫性疾病消费者的替代品;并在专门的部门或销售点销售。
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引用次数: 0
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