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Tendency to Use the Virtual Fitting Room in Generation Y - Results of Qualitative Study Y一代使用虚拟试衣间的趋势——定性研究结果
IF 1.1 Q4 MANAGEMENT Pub Date : 2019-01-01 DOI: 10.2478/fman-2019-0020
M. Moroz
Abstract E-commerce is growing rapidly on a global scale. Among many products purchased via the Internet, clothing is the first in terms of purchase frequency. However, there are growth barriers for this product category, which include, first of all, the client’s fear of matching clothing to their own figure or complexion. This results in a high percentage of returns reaching up to 60% of transactions, which is more than that in other e-commerce sectors. One of the possible solutions to the abovementioned problem is the use of a virtual fitting room (VFR), which allows you to try on clothes in terms of size, fit, style, or color on a computer or smartphone screen. The main purpose of the article is to determine the propensity to use a VFR in the age group of generation Y. The second goal is to compare the propensity to use by type of VFR: 2D vs. 3D. The methodology is based on the qualitative exploratory approach. To conduct research, content analysis and sentiment analysis were used. The results of the study indicate that the participants of the research have an ambivalent attitude towards VFR – on the one hand, they perceive VFRs as an interesting solution for Internet users (not only generation Y). On the other hand, however, they themselves show a distance to use the VFR. The analysis also showed that a two-dimensional type of VFR based on augmented reality technology has greater market opportunities.
电子商务在全球范围内发展迅速。在众多通过互联网购买的产品中,服装是购买频率最高的。然而,这一产品类别也存在增长障碍,其中包括,首先,客户害怕将衣服与自己的身材或肤色相匹配。这导致了高达60%交易的高回报率,这比其他电子商务行业都要高。上述问题的一个可能解决方案是使用虚拟试衣间(VFR),它允许你在电脑或智能手机屏幕上试穿衣服的大小、合身程度、风格或颜色。本文的主要目的是确定y世代年龄组中使用VFR的倾向。第二个目标是比较不同类型VFR的使用倾向:2D和3D。该方法是基于定性的探索性方法。为了进行研究,使用了内容分析和情感分析。研究结果表明,研究参与者对VFR的态度是矛盾的,一方面,他们认为VFR是互联网用户(不仅仅是Y一代)的一个有趣的解决方案,但另一方面,他们自己对VFR的使用表现出距离。分析还表明,基于增强现实技术的二维型VFR具有更大的市场机会。
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引用次数: 11
The Effect of Perceived Transformational Leadership Style on Employee Engagement: The Mediating Effect of Leader’s Emotional Intelligence 感知转换型领导风格对员工敬业度的影响——领导者情商的中介作用
IF 1.1 Q4 MANAGEMENT Pub Date : 2019-01-01 DOI: 10.2478/fman-2019-0003
Marwan Milhem, Habsah Muda, K. Ahmed
Abstract Employee engagement has been at the center of attention for human resource personnel and researchers who stated that employee engagement can be a key driver of an organization's business success. Many researchers have found in recent researches that a transformational leadership style has a beneficial connection with employee engagement. Thus, this study aims to find the causal effect of perceived transformational leadership on employee engagement through the mediating role of leader’s emotional intelligence. We analyze the data from a sample of 338 full-time employees working in the ICT sector in Palestine using confirmatory factor analysis (CFA) and structural equation modelling (SEM) to test the hypothesis. Later, the bootstrapping analysis was conducted to confirm the mediation test in this study. The finding shows that transformational leadership style has a significant effect on employee engagement for the mediating role of emotional intelligence. The effect of transformational leadership on employee engagement was found to be completely mediated by leader’s emotional intelligence at work. Theoretically, this empirical study contributed to the new knowledge on the unique mediating effects of leader’s emotional intelligence in the relationship between transformational leadership and employee engagement in the Middle Eastern Region. Practically, this study has managerial implication in the area of organizational management, leadership and human resource management.
摘要员工敬业度一直是人力资源人员和研究人员关注的焦点,他们表示,员工敬业度是组织业务成功的关键驱动力。许多研究人员在最近的研究中发现,变革型领导风格与员工敬业度有着有益的联系。因此,本研究旨在通过领导者情商的中介作用,发现感知变革型领导对员工敬业度的因果影响。我们使用验证性因素分析(CFA)和结构方程模型(SEM)对巴勒斯坦信息通信技术部门338名全职员工的样本数据进行了分析,以检验这一假设。随后,进行了自举分析,以证实本研究中的中介测试。研究结果表明,变革型领导风格在情绪智力的中介作用下对员工敬业度有显著影响。变革型领导对员工敬业度的影响完全由领导在工作中的情商介导。从理论上讲,本实证研究有助于对中东地区领导者情商在转型领导与员工参与关系中的独特中介作用有新的认识。实际上,本研究在组织管理、领导力和人力资源管理领域具有管理意义。
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引用次数: 26
Alliances as Dynamic Capability to Support Organizational Transformation: Empirical Findings from a State-Owned Enterprise 联盟作为支持组织变革的动态能力——来自一家国有企业的实证研究
IF 1.1 Q4 MANAGEMENT Pub Date : 2019-01-01 DOI: 10.2478/fman-2019-0008
Anjar Priyono, E. Dewi, Sarina Abdul Halim Lim
Abstract State-owned companies are typically trapped in a bureaucratic system that means they experience difficulties undertaking changes and adapting to environmental changes. Whenever these companies attempt a strategic maneuver, a series of complex bureaucratic procedures must be followed. As a result, the companies are late in responding to environmental changes. This study discusses how the state-owned companies transform their organization with the support of dynamic capabilities. XT Square, a company owned by the local government in Indonesia, is used as the subject of analysis. XT Square is engaged in property. During the course of its organizational transformation, the company found it difficult to fit with customers’ needs because of the difficulties in understanding market conditions. The company then established alliances with other firms to overcome resource shortages. The results of the analysis demonstrate that the process of building these alliances was not linear; rather, it was iterative in nature. At a certain level, XT Square is required to undertake trial and error. At the end of the paper, a suggestion for further research is provided.
摘要国有企业通常被困在官僚体系中,这意味着它们在进行变革和适应环境变化方面遇到了困难。每当这些公司尝试战略策略时,都必须遵循一系列复杂的官僚程序。因此,这些公司对环境变化的反应迟缓。本研究探讨了国有企业如何在动态能力的支持下进行组织变革。XT Square是印度尼西亚当地政府旗下的一家公司,被用作分析对象。XT Square从事房地产业务。在组织转型过程中,由于难以了解市场情况,该公司发现很难满足客户的需求。该公司随后与其他公司建立了联盟,以克服资源短缺的问题。分析结果表明,建立这些联盟的过程不是线性的;相反,它本质上是迭代的。在一定程度上,XT Square被要求进行试错。文章最后提出了进一步研究的建议。
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引用次数: 4
Investigation Influence of Store Type on Emotional State of Consumer in the Urban Purchase 城市购物中店铺类型对消费者情绪状态影响的调查
IF 1.1 Q4 MANAGEMENT Pub Date : 2019-01-01 DOI: 10.2478/fman-2019-0001
A. Halkin, K. Bliumska-Danko, Olena Smihunova, Elena Dudnyk, I. Balandina
Abstract The shopping service of the store plays an important role in shaping the opinions of customers in a store. Endless progress has been made on quality management of consumer services confirmed through numerous methods and standards that are based on consumers. A typical consumer receives a large amount of information in the shopping process. In the process of perception of this information, consumer must not only find necessary data, but also process, analyze, and evaluate this date, and weigh the pros and cons, relate it to his own needs, and at the end, make a decision: to buy or not to buy a certain product. All these reflect on consumer’s fatigue, stress, and other negative fallings obtained during any shopping. In this case, the buyer can make the wrong choice and the quality of his decisions would deteriorate. Therefore, investigation influence of store type on the emotional state of consumers in the urban purchase provides significant reserve for marketing development in this sphere. Research provides explanation of emotional fatigue on the type of stores. The regression models describing the shift in emotional state of the buyer in purchase process of different type of shops were obtained. Research was conducted in the residential area of Kharkiv, Ukraine. The presented model shows the average value of the indicator of the emotional system of buyers after shopping, which can be used to determine the likelihood of shopping on the basis of emotional fatigue.
摘要商店的购物服务在塑造商店顾客的意见方面发挥着重要作用。通过以消费者为基础的许多方法和标准,在消费者服务的质量管理方面取得了无尽的进展。典型的消费者在购物过程中会收到大量的信息。在感知这些信息的过程中,消费者不仅要找到必要的数据,还要对这些数据进行处理、分析和评估,并权衡利弊,将其与自己的需求联系起来,最后做出决定:购买还是不购买某种产品。所有这些都反映了消费者在任何购物过程中的疲劳、压力和其他负面情绪。在这种情况下,买方可能会做出错误的选择,他的决策质量会恶化。因此,调查商店类型对消费者在城市购买中情绪状态的影响,为该领域的营销发展提供了重要的储备。研究提供了对商店类型的情绪疲劳的解释。得到了描述不同类型商店在购买过程中购买者情绪状态变化的回归模型。研究是在乌克兰哈尔科夫的居民区进行的。所提出的模型显示了买家购物后情绪系统指标的平均值,可用于确定基于情绪疲劳的购物可能性。
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引用次数: 6
Performance Evaluation Frameworks in the Context of Indian Microfinance Institutions 印度小额信贷机构背景下的绩效评估框架
IF 1.1 Q4 MANAGEMENT Pub Date : 2019-01-01 DOI: 10.2478/fman-2019-0018
Aruna Balammal, R. Madhumathi, M. Ganesh
Abstract The paper conducts a detailed examination of the existing evaluative frameworks for microfinance institutions to gauge the differences and similarities. Efficiency evaluates how MFIs are meeting the performance standards considering time and budget constraints. Outreach evaluates the effectiveness of MFIs in reaching the beneficiaries. Relative efficiency scores were calculated using data envelopment analysis and outreach was measured in five different dimensions (pentagon model). Further, cluster analysis assisted in categorizing the MFIs into five value clusters. The study compares both outreach performance and relative efficiency scores employing ANOVA and correlation analysis. The study was conducted among the Indian context when the sector was hit by crisis during 2010. Paper brought out important insights about the sample. Indian MFIs were found to be more socially efficient, since the social dimension taken into consideration was number of female clients and majority of Indian MFIs has exclusive female focus. The correlation tests found that relative efficiency scores are positively related to depth (poor focus) and length (sustainability) outreach. The results showed that cluster analysis model basing outreach scores was more comprehensive and captured more information compared to the data envelopment model relative efficiency scores. The study is original in its approach in using cluster analysis for outreach performance and in the objective of comparing the two different models.
摘要本文对现有的小额信贷机构评估框架进行了详细的审查,以衡量其异同。效率评估小额金融机构在考虑时间和预算限制的情况下如何达到绩效标准。外联评估小额金融机构在接触受益人方面的有效性。使用数据包络分析计算相对效率得分,并在五个不同维度(五边形模型)测量外展。此外,集群分析有助于将小额金融机构分为五个价值集群。该研究采用方差分析和相关分析对外展表现和相对效率得分进行了比较。这项研究是在印度的背景下进行的,当时该行业在2010年受到危机的打击。论文提出了关于样本的重要见解。研究发现,印度小额金融机构的社会效率更高,因为考虑到的社会层面是女性客户的数量,而且大多数印度小额信贷机构只关注女性。相关测试发现,相对效率得分与深度(注意力不集中)和广度(可持续性)外展呈正相关。结果表明,与数据包络模型的相对效率得分相比,基于外展得分的聚类分析模型更全面,获取的信息更多。该研究在使用聚类分析进行外联绩效方面具有独创性,目的是比较这两种不同的模式。
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引用次数: 1
Labor Costs and Localization in Global Value Chains: Comparative Analysis and Conclusions for Poland 劳动力成本与全球价值链中的本地化:波兰的比较分析与结论
IF 1.1 Q4 MANAGEMENT Pub Date : 2019-01-01 DOI: 10.2478/fman-2019-0019
M. Kapela
Abstract Labor costs in Poland are relatively low in comparison to other European Union (EU) countries. After long period of functioning Poland in closed economy, conditions significantly weakened the level of its competitiveness in the international market. When the boards were opened in 1989, it became clear that cheap work force was one of the most important factors to attract foreign investments. At the same time, globalization and internationalization of production created opportunity for entrepreneurs to establish global value chains. Participation in global value chain (GVC) of Poland can extend international trade and increase gross domestic product (GDP). On the other hand, low wages attract investments in low-technology industries and, moreover, place Poland in the middle of value chains, where semi-products are assembled and new value added is exiguous. The aim of the article is: 1) to present polish participation in global value chain, 2) to analyze how much low labor costs contribute to degree of share in global value chain, and 3) to show how level of labor costs contribute to position in value chain and how does it influence on benefits from participating in GVC. In the article, the quantitative and qualitative assessment of Eurostat (European statistic) and Organisation for Economic Cooperation and Development (OECD) statistics data and research on labor costs carried out in Poland were analyzed. The research tools include a critical analysis of literature and descriptive analytical method. More than 50% of polish exports takes place within the global value chains. Low labor costs attract investors to allocate part of their production in Poland. Nevertheless, great part of export constitutes semi-products that do not create new value added so benefits from participation in GVC are not so considerable as expected. It is desirable to shift Poland toward beginning or the end of value chains, where profits are higher.
摘要与其他欧盟国家相比,波兰的劳动力成本相对较低。在波兰长期处于封闭经济中之后,这种情况大大削弱了其在国际市场上的竞争力。当董事会于1989年成立时,很明显,廉价的劳动力是吸引外国投资的最重要因素之一。与此同时,生产的全球化和国际化为企业家建立全球价值链创造了机会。参与波兰的全球价值链(GVC)可以扩大国际贸易,提高国内生产总值(GDP)。另一方面,低工资吸引了对低技术产业的投资,此外,波兰也处于价值链的中间,在价值链中组装了半成品,新的附加值很少。本文的目的是:1)介绍波兰在全球价值链中的参与,2)分析低劳动力成本对全球价值链份额的贡献程度,3)展示劳动力成本水平如何对价值链地位的贡献,以及它如何影响参与全球价值链的利益。本文对欧盟统计局(Eurostat)和经济合作与发展组织(OECD)统计数据的定量和定性评估以及在波兰进行的劳动力成本研究进行了分析。研究工具包括对文献的批判性分析和描述性分析方法。波兰50%以上的出口发生在全球价值链内。低劳动力成本吸引投资者将部分生产分配到波兰。然而,出口的很大一部分是半成品,不会创造新的附加值,因此参与全球价值链带来的好处并不像预期的那么大。将波兰转向利润更高的价值链的起点或终点是可取的。
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引用次数: 0
The Role of Banking Capital in Industrial Sector Micro Enterprises for Poverty Alleviation: A Study in East Java, Indonesia 银行资本在工业部门微型企业扶贫中的作用:印度尼西亚东爪哇的研究
IF 1.1 Q4 MANAGEMENT Pub Date : 2019-01-01 DOI: 10.2478/fman-2019-0011
A. Purmiyati, Madeline Berma, B. Talib, M. S. Rakhima
Abstract This study examines the micro enterprises of industrial sectors that receive Kredit Usaha Rakyat (People’s Business Credit/KUR) or Commercial Credit (KK) in seven cities in East Java. Firstly, this study aims to measure the technical efficiency of micro enterprises in the industrial sector in East Java that accept KUR and KK using the Data Envelopment Analysis method; secondly, to examine the factors that influence the technical efficiency of micro enterprises, which receive KUR and KK with Tobit Regression. Unlike others’ researches, this paper attempts to determine the influence of technical efficiency and other factors on the poverty status of micro entrepreneurs using logistic regression. The average technical efficiencies of KUR and KK recipient micro businesses using the assumptions of the DEA VRS model are 0.94 and 0.77. While the average technical efficiencies of KUR and KK recipient micro businesses using the assumptions of the DEA CRS model are 0.88 and 0.71. The factors that influence the technical efficiency of micro enterprises recipients of KUR and KK are profit, experience, geographical location, amount of credit, KUR access, the credit realization period, and dummy variable of food and beverage products. The factors that influence the poverty status of micro-entrepreneurs are technical efficiency, income, KUR access, gender, number of household member, and geographical location. The results of this research can be a material consideration for the government in formulating policies.
摘要本研究调查了东爪哇七个城市获得Kredit Usaha Rakyat(人民商业信贷/KUR)或商业信贷(KK)的工业部门微型企业。首先,本研究旨在使用数据包络分析方法来衡量东爪哇工业部门接受KUR和KK的微型企业的技术效率;其次,用托比特回归检验了影响微观企业技术效率的因素,即接受KUR和KK的微观企业。与其他研究不同,本文试图通过逻辑回归来确定技术效率等因素对微型企业家贫困状况的影响。使用DEA VRS模型的假设,KUR和KK接受者微型企业的平均技术效率分别为0.94和0.77。而使用DEA CRS模型的假设,KUR和KK接受者微型企业的平均技术效率分别为0.88和0.71。影响KUR和KK微型企业技术效率的因素是利润、经验、地理位置、信贷金额、KUR准入、信贷实现期和食品饮料产品的虚拟变量。影响微型企业家贫困状况的因素是技术效率、收入、获得KUR的机会、性别、家庭成员数量和地理位置。这项研究的结果可以作为政府制定政策的物质考虑。
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引用次数: 3
Sustainable Behavior – The Need of Change in Consumer and Business Attitudes and Behavior 可持续的行为-需要改变消费者和企业的态度和行为
IF 1.1 Q4 MANAGEMENT Pub Date : 2019-01-01 DOI: 10.2478/fman-2019-0017
G. Gierszewska, M. Seretny
Abstract Today’s economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the emergence of the behaviors that should be changed. With its indisputable impact on development, marketing has influence on degradation, but it can also build positive customers, organizations, and behaviors. Understood as a philosophy, a way of thinking and doing business, sustainable marketing, which we are interested in, promotes responsibility, conscious consumption, relationships, and sensible business. It is interesting to understand what the generation of young people thinks about the issue – the generation that will manage enterprises in the next few years and create global consumption. In this article, we present a research project aimed at answering the question “is today’s young generation ready to face the challenge of changing their lifestyle based on unlimited consumption for the one that will take sustainability into account as a basis for consumer behavior?”.
摘要当今的经济正在经历严重的经济和社会问题,影响着全世界的公民。地球似乎已经不足以满足社会期望的生活水平。经典的营销方法被认为是许多问题的原因。它促成了应该改变的行为的出现。营销对发展有着无可争议的影响,它对退化有影响,但它也可以建立积极的客户、组织和行为。我们感兴趣的可持续营销被理解为一种哲学、一种思维和商业方式,它促进了责任感、有意识的消费、人际关系和明智的商业。了解这一代年轻人对这个问题的看法是很有趣的,他们将在未来几年管理企业并创造全球消费。在这篇文章中,我们提出了一个研究项目,旨在回答这样一个问题:“今天的年轻一代是否准备好面对改变他们基于无限消费的生活方式的挑战,将可持续性作为消费者行为的基础?”。
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引用次数: 14
Investor Sentiment and Speculative Bond Yield Spreads 投资者情绪与投机性债券收益率价差
IF 1.1 Q4 MANAGEMENT Pub Date : 2019-01-01 DOI: 10.2478/fman-2019-0015
Gozde Turkmen Muldur, S. Y. Kandır, Y. Onal
Abstract The valuation of risky debt is central to theoretical and empirical work in corporate finance. Although much is known on the returns and valuation of bonds, there is hardly a consensus on the risk components of the yield spreads. This article aims to investigate the effect of investor sentiment as a systematic risk factor on speculative bond yield spreads. After applying correlation analysis to determine the strength of linear association between these two variables, a vector autoregressive (VAR) analysis and impulse response tests are used to examine the relationship between these two variables. The sample period extends from January 1997 to August 2014. In the VAR models, speculative bond spreads and consumer confidence index are used as endogenous variables. The results show that sentiment covaries with the yield spread and have a negative effect on them. The spread level of the previous period seems to be a statistically significant determinant of the current period sentiment. Empirical findings imply that investor sentiment is a systematic risk factor in risky bond markets.
摘要风险债务的估值是公司财务理论和实证工作的核心。尽管人们对债券的收益率和估值有很多了解,但对收益率差的风险成分几乎没有达成共识。本文旨在研究投资者情绪作为一个系统风险因素对投机性债券收益率利差的影响。在应用相关性分析来确定这两个变量之间的线性关联强度之后,使用向量自回归(VAR)分析和脉冲响应测试来检验这两个参数之间的关系。样本期为1997年1月至2014年8月。在VAR模型中,投机债券利差和消费者信心指数被用作内生变量。研究结果表明,情绪与收益率呈负相关,并对收益率产生负向影响。前一时期的价差水平似乎是当前时期情绪的一个具有统计学意义的决定因素。实证结果表明,投资者情绪是风险债券市场的一个系统性风险因素。
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引用次数: 1
The Determination of Performance Measures by Using a Balanced Scorecard Framework 利用平衡计分卡框架确定绩效指标
IF 1.1 Q4 MANAGEMENT Pub Date : 2019-01-01 DOI: 10.2478/fman-2019-0004
İrem Kefe
Abstract The aim of this study was to determine the contributions of the balanced scorecard (BSC) methods to identify the relationship between the objectives and activities and examine how the BSC should be formed in a manufacturing company. The BSC framework was examined via a case study in a yarn manufacturing company. The activities to be carried out by the company to achieve its objectives and how the appropriate measures are determined in evaluating the contribution of the activities to the achievement of objectives are explained under the BSC approach. The BSC implementation and adaptation have facilitated in a family owned company because of its fast decision-making process. Objectives are made clear in accordance with the company’s strategy and causal relationship between objectives and activities are linked by the strategy map. The BSC implementation shows that financial measures are not enough to evaluate the effects of all the activities on the objectives in a company. The cooperation between departments in the company and the efficiency of corporation meetings increases. The meetings have become more result-oriented due to clarifying objectives and responsibility of individual levels.
摘要本研究的目的是确定平衡记分卡(BSC)方法在确定目标和活动之间的关系方面的贡献,并研究如何在制造公司中形成平衡记分卡。BSC框架通过一家纱线制造公司的案例研究进行了检验。BSC方法解释了公司为实现目标而开展的活动,以及如何在评估活动对实现目标的贡献时确定适当的措施。平衡计分卡的实施和调整有利于一家家族企业,因为它的决策过程很快。根据公司战略明确目标,并通过战略图将目标与活动之间的因果关系联系起来。BSC的实施表明,财务指标不足以评估公司所有活动对目标的影响。公司各部门之间的合作和公司会议的效率提高了。由于明确了各个级别的目标和责任,会议变得更加注重成果。
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引用次数: 13
期刊
Foundations of Management
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