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Indian Consumers’ Assessment of ‘Luxuriousness’: A Comparison of Indian and Western Luxury Brands 印度消费者对“奢侈”的评价:印度和西方奢侈品牌的比较
IF 1.6 Q3 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.1177/2277975219859778
Sangeeta Devanathan
The concept of luxury is relative in nature and the perceived luxuriousness of a brand is influenced by a number of subjectivities. In the Indian context, the history of colonization and the dominance of Western cultures for the past many decades have created a preference for luxury brands of Western origin, which is reflected in the perceptions of luxuriousness of the brand. However, the ‘Westernization’ of the Indian society is intertwined with a milieu of traditions and cultures which are strongly embedded in ‘Indian-ness’, where, consumptions linked to the Indian cultural traditions and celebrations create a distinction between products that have their origins in Indian culture versus those that stemmed from the Western world. This study compares the perceived luxuriousness of Western brands (LV and Hermes) to Indian luxury brands (Sabyasachi and AND) and examines the effect of the cultural origins of a product in the context women’s fashion, where a saree is seen as a product that originates from Indian culture, vis-à-vis evening dresses, which are perceived as a primarily Western concept. The results of the study reveal that though the perceived luxuriousness of Western brands is higher than those of Indian origin, there is a clear moderating effect of the cultural origin of the product. Western brands attempting to occupy the luxury space in products which have their cultural origins in India (example Hermes marketing sarees) are perceived as being less luxurious than Indian brands present in the same product category (Sabyasachi sarees). The reverse was also found to be true, where Indian luxury brands attempting to create a space for themselves in products which are considered to be of Western origins were perceived to be less luxurious than brands their Western counterparts.
奢侈品的概念本质上是相对的,品牌的奢侈品感知受到许多主观因素的影响。在印度的背景下,过去几十年的殖民历史和西方文化的主导地位创造了对西方起源的奢侈品牌的偏好,这反映在品牌的奢华感上。然而,印度社会的“西方化”与传统和文化的环境交织在一起,这些传统和文化强烈地嵌入了“印度性”,在那里,与印度文化传统和庆祝活动相关的消费创造了源自印度文化的产品与源自西方世界的产品之间的区别。本研究比较了西方品牌(LV和爱马仕)与印度奢侈品牌(Sabyasachi和and)的奢华感,并在女性时尚的背景下考察了产品的文化起源的影响,其中纱丽被视为源自印度文化的产品,而-à-vis晚礼服则被认为主要是西方概念。研究结果表明,尽管西方品牌的感知奢侈度高于印度品牌,但产品的文化起源有明显的调节作用。西方品牌试图占领印度文化起源产品的奢侈品空间(例如爱马仕营销的纱丽),被认为比同一产品类别的印度品牌(Sabyasachi纱丽)更不奢侈。相反的情况也是如此,印度奢侈品牌试图在被认为是西方起源的产品中为自己创造空间,却被认为不如西方品牌奢侈。
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引用次数: 2
Cultural Differences in Management: Two Aspects 管理中的文化差异:两个方面
IF 1.6 Q3 MANAGEMENT Pub Date : 2020-01-01 DOI: 10.1177/2277975219865683
Nele De Gersem
Indian companies have become very important in the global business world. Since the 1990s, this fact has received increasing attention from researchers, popular writers and consultants. Besides legal issues and economic facts, cultural difference is a recurring item in this literature. More specifically, the focus is on the Indianness of the Indian way of doing business. This article is a first step towards the process of examining two of the alleged aspects of this Indianness—one is paternalism and the other is hierarchy.
印度公司在全球商业世界中变得非常重要。自20世纪90年代以来,这一事实越来越受到研究人员、流行作家和顾问的关注。除了法律问题和经济事实之外,文化差异也是这篇文献中反复出现的一个项目。更具体地说,重点是印度人做生意的方式的印度性。这篇文章是研究这种印度主义的两个方面的第一步——一个是家长作风,另一个是等级制度。
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引用次数: 5
Book review: Supriyo De, India’s Fiscal Policy: Prescriptions, Pragmatics and Practice 书评:Supriyo De,《印度的财政政策:处方、实用主义与实践》
IF 1.6 Q3 MANAGEMENT Pub Date : 2019-05-10 DOI: 10.1177/2277975218807776
J. Nair
Supriyo De, India’s Fiscal Policy: Prescriptions, Pragmatics and Practice. Cambridge: Cambridge University Press, 2017, 226 pp., ₹595 (hardback). ISBN: 978-1-107-15263-2.
苏普里约·德:《印度财政政策:处方、语用与实践》。剑桥:剑桥大学出版社,2017,226页,595卢比(精装本)。ISBN: 978-1-107-15263-2。
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引用次数: 0
List of Reviewers for IIM Kozhikode Society & Management Review IIM Kozhikode社会与管理评论审稿人名单
IF 1.6 Q3 MANAGEMENT Pub Date : 2019-05-10 DOI: 10.1177/2277975219851909
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引用次数: 0
Book review: Kyle Gray, The Story Engine: An Entrepreneur’s Guide to Content Strategy and Brand Storytelling without Spending All Day Writing 书评:凯尔·格雷,《故事引擎:无需整天写作的内容战略和品牌故事讲述企业家指南》
IF 1.6 Q3 MANAGEMENT Pub Date : 2019-05-10 DOI: 10.1177/2277975218784812
Dr. S Singh
Kyle Gray, The Story Engine: An Entrepreneur’s Guide to Content Strategy and Brand Storytelling without Spending All Day Writing. Fresno, CA: CreateSpace Independent Publishing Platform, 2017, 254 pp. ISBN-13: 978–1546424581, ISBN-10:15642458X.
Kyle Gray,《故事引擎:无需整天写作的内容战略和品牌故事讲述企业家指南》。加利福尼亚州弗雷斯诺:CreateSpace独立出版平台,2017,254页,ISBN-13:978–1546424581,ISBN-10:5642458X。
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引用次数: 1
Book review: Reddy, Groundwater Governance: Development, Degradation and Management 书评:Reddy,《地下水治理:开发、退化和管理》
IF 1.6 Q3 MANAGEMENT Pub Date : 2019-05-10 DOI: 10.1177/2277975218805573
N. Bassi
Reddy, Groundwater Governance: Development, Degradation and Management (First Edition). Delhi and Jaipur: Rawat Publications, 2016, 216 pp., ₹695 (hardcover). ISBN: 978-8131607664.
Reddy,《地下水治理:开发、退化和管理》(第一版)。德里和斋浦尔:拉瓦特出版社,2016年,216页。,₹695(精装本)。ISBN:978-8131607664。
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引用次数: 0
Application of Lean Tool for Process Improvement of Bank Branches 精益工具在银行网点流程改进中的应用
IF 1.6 Q3 MANAGEMENT Pub Date : 2019-04-25 DOI: 10.1177/2277975219836502
P. Baag, Kavitha P, Ashutosh Sarkar
The drawbacks in the service operations of the Indian public sector banks include high cost per employee and lower service quality compared to private and foreign banks. This article for the first time confirms the application of lean thinking for process improvement of service operations in an Indian public sector bank through ‘value stream mapping’. The article uses action research methodology and two case studies that describe the process and outcomes of the action research to achieve the objective of studying the applicability of lean thinking and lean tools in process improvement of bank branches. The results of introducing lean thinking in the branches of the public sector bank in India were efficiency improvements through lower wait time for customers and lower stress levels for employees, besides increased customer satisfaction, profit and business—factors which justify and support the use of lean thinking in banks.
与私人和外国银行相比,印度公共部门银行服务运营的缺点包括每位员工成本高,服务质量低。本文首次通过“价值流映射”证实了精益思维在印度公共部门银行服务运营流程改进中的应用。本文采用行动研究方法和两个案例研究来描述行动研究的过程和结果,以达到研究精益思维和精益工具在银行分行流程改进中的适用性的目的。在印度公共部门银行的分行引入精益思维的结果是,除了提高客户满意度、利润和业务之外,还通过降低客户的等待时间和员工的压力水平来提高效率,这些因素证明并支持在银行中使用精益思维。
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引用次数: 4
The Emergence of Principal–Agent– Principal Model in India: The Case of Infosys Ltd 委托-代理-委托模式在印度的兴起——以印孚瑟斯有限公司为例
IF 1.6 Q3 MANAGEMENT Pub Date : 2019-04-21 DOI: 10.1177/2277975219836536
S. Subramanian
The existing corporate governance literature focuses on a principal–agent model or a principal–principal model which demonstrate two-way conflicts. This study seeks to understand the emergence of a three-way principal–agent–principal conflict between the controlling/promoter shareholder, the professional manager and the minority shareholders in emerging market family-controlled firms which are professionalizing their management. Using the case study method, this article proves that in the listed emerging market firms, the professional manager gets empowered under a specific internal governance structure as the institutions of external governance become effective. This leads to a three-way principal–agent–principal conflict between the controlling/promoter shareholder, the professional manager and the minority shareholders. A principal–agent–principal model in the emerging markets changes the very basics of corporate governance framework and opens up new research avenues in the field of corporate governance. The evolvement of the three-way conflict might call for unique regulations to deal with corporate governance problems in the emerging markets.
现有的公司治理文献主要集中在委托-代理模型或委托-委托模型上,这些模型表现出双向冲突。本研究旨在了解新兴市场家族企业管理职业化过程中,控股/发起人股东、职业经理人和小股东之间出现的三方委托-代理-委托冲突。本文运用案例研究的方法,证明了在新兴市场上市公司中,随着外部治理制度的有效,职业经理人在特定的内部治理结构下获得授权。这就导致了控股/发起人股东、职业经理人和中小股东之间的三方委托-代理-委托冲突。新兴市场的委托-代理-委托模型改变了公司治理框架的基础,为公司治理领域开辟了新的研究途径。三方冲突的演变可能需要制定独特的法规来处理新兴市场的公司治理问题。
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引用次数: 1
Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment 品牌真实性与品牌依恋:基于社交网络的网络社区如何调节消费者的品牌依恋
IF 1.6 Q3 MANAGEMENT Pub Date : 2019-03-22 DOI: 10.1177/2277975219825508
Vikas Arya, Hemraj Verma, D. Sethi, R. Agarwal
The purpose of this article is to analyse consumers’ attachment behaviour to a particular brand due to its perceived authenticity. The study aims to identify the relationship of brand authenticity with the consumers’ brand attachment behaviour in the presence of online brand communities (OBCs) built on social networking vehicles. The descriptive research was conducted on 354 Indian respondents and the findings were then analysed using SPSS 22.0 and AMOS 24.0. The analysis revealed that consumers’ brand attachment is fairly very high when the brand is perceived as genuine and authentic. Further, the relationship between brand authenticity and consumers’ brand attachment behaviour is moderated by the presence of OBCs. Therefore, companies should be attentive towards developing an authentic product in order to catch the consumers’ buying inclination and should consider to have their presence on communities and forums over social networking sites. This article is novel in the sense that it provides an understanding about the impact of perceived brand authenticity on brand attachment behaviour. Authenticity of the product articulates the consumers’ desire to discover meaning and purpose in their lives and is a process of living out one’s set of strongly held personal attachment with the brand.
本文的目的是分析消费者由于感知到某个特定品牌的真实性而对其产生的依恋行为。本研究旨在确定在社交网络车辆上建立的在线品牌社区(OBC)存在的情况下,品牌真实性与消费者的品牌依恋行为之间的关系。这项描述性研究对354名印度受访者进行,然后使用SPSS 22.0和AMOS 24.0对调查结果进行分析。分析表明,当品牌被认为是正品和正品时,消费者的品牌依恋程度相当高。此外,品牌真实性与消费者品牌依恋行为之间的关系受到OBC存在的调节。因此,公司应该专注于开发真实的产品,以抓住消费者的购买意愿,并应该考虑通过社交网站在社区和论坛上亮相。这篇文章很新颖,因为它提供了一个关于感知品牌真实性对品牌依恋行为影响的理解。产品的真实性表达了消费者对发现生活意义和目的的渴望,也是一个实现个人对品牌强烈依恋的过程。
{"title":"Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment","authors":"Vikas Arya, Hemraj Verma, D. Sethi, R. Agarwal","doi":"10.1177/2277975219825508","DOIUrl":"https://doi.org/10.1177/2277975219825508","url":null,"abstract":"The purpose of this article is to analyse consumers’ attachment behaviour to a particular brand due to its perceived authenticity. The study aims to identify the relationship of brand authenticity with the consumers’ brand attachment behaviour in the presence of online brand communities (OBCs) built on social networking vehicles. The descriptive research was conducted on 354 Indian respondents and the findings were then analysed using SPSS 22.0 and AMOS 24.0. The analysis revealed that consumers’ brand attachment is fairly very high when the brand is perceived as genuine and authentic. Further, the relationship between brand authenticity and consumers’ brand attachment behaviour is moderated by the presence of OBCs. Therefore, companies should be attentive towards developing an authentic product in order to catch the consumers’ buying inclination and should consider to have their presence on communities and forums over social networking sites. This article is novel in the sense that it provides an understanding about the impact of perceived brand authenticity on brand attachment behaviour. Authenticity of the product articulates the consumers’ desire to discover meaning and purpose in their lives and is a process of living out one’s set of strongly held personal attachment with the brand.","PeriodicalId":43330,"journal":{"name":"IIM Kozhikode Society & Management Review","volume":"8 1","pages":"103 - 87"},"PeriodicalIF":1.6,"publicationDate":"2019-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/2277975219825508","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44600263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 30
Electronic National Agricultural Markets, Impacts, Problems and Way Forward 电子国家农业市场,影响,问题和前进的道路
IF 1.6 Q3 MANAGEMENT Pub Date : 2019-01-21 DOI: 10.1177/2277975218807277
A Amarender A. Reddy, Mehjabeen
There are about 585 Agricultural Produce Market Committee (APMC) markets which were linked to Electronic National Agricultural Market (eNAM) in 14 states in India by 2018. There was a slow but definite increase in the adoption of eNAM by the stakeholders. There has been no detailed study so far on the impact of eNAM on prices received by farmers and bottlenecks faced in introducing this e-market platform in the existing markets. This article fills this research gap. The econometric results show that there has been an increase in prices received by the farmers and more markets have linked to eNAM due to the introduction of e-auction. Other benefits of eNAM include timely online payment of sale proceeds to the farmer’s bank account and reduced chances of collusion among traders. However, on the flipside, due to lack of quick assaying facilities, participation of distant traders has not picked up, which has resulted in no significant increase in competition. There is a need for increasing the participation of the stakeholders through formation of farmers groups, private sector participation in the maintenance of eNAM, convincing the traders and commission agents to use eNAM and linking warehouses and rural periodical markets to eNAM to increase the scale, scope and efficiency of market operations.
截至2018年,印度14个邦约有585个农产品市场委员会(APMC)市场与电子国家农业市场(eNAM)相连。利益相关者对eNAM的采用缓慢但明显增加。到目前为止,还没有关于eNAM对农民价格的影响以及在现有市场引入这种电子市场平台时面临的瓶颈的详细研究。本文填补了这一研究空白。计量经济学结果显示,由于电子拍卖的引入,农民收到的价格有所上涨,更多的市场与eNAM挂钩。eNAM的其他好处包括及时将销售收入在线支付到农民的银行账户,并减少贸易商之间勾结的机会。然而,另一方面,由于缺乏快速检测设施,远程交易者的参与度没有提高,这导致竞争没有显著增加。需要通过组建农民团体、私营部门参与eNAM的维护、说服贸易商和佣金代理使用eNAM以及将仓库和农村期刊市场与eNAM联系起来,来增加利益相关者的参与,以提高市场运营的规模、范围和效率。
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引用次数: 13
期刊
IIM Kozhikode Society & Management Review
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