This study considers the Japanese phenomenon of sooshokukei-danshi (SKD) ‘Herbivore Men’ within larger discourses of ‘East-Asian gentle masculinity.’ Focusing on lexical variation across both scripted and naturalistic data, the current study argues that while use of salient variables by SKD identified speakers in media closely conform to stereotypically gendered usage patterns, use of these variables in naturalistic data is more complex, suggesting speakers’ engagement in the performance of a range of gendered stances. Furthermore, data indicate that rather than use of particular lexical items, e.g. a given pragmatic particle, the performance of gendered types emerges through patterns in the use of a range of items and that use of a single item does not by itself signal gendered performance. Concurrently, interlocutors ignore speakers’ use of otherwise salient variables when they do not conform to interlocutors’ pre-existing images of these speakers, focusing instead on use of those variables that confirm their metalinguistic images of the speaker.
{"title":"Gentle masculinity in East Asia","authors":"Judit Kroo","doi":"10.1075/JAPC.00012.KRO","DOIUrl":"https://doi.org/10.1075/JAPC.00012.KRO","url":null,"abstract":"\u0000 This study considers the Japanese phenomenon of sooshokukei-danshi (SKD) ‘Herbivore Men’ within larger discourses of ‘East-Asian gentle masculinity.’ Focusing on lexical variation across both scripted and naturalistic data, the current study argues that while use of salient variables by SKD identified speakers in media closely conform to stereotypically gendered usage patterns, use of these variables in naturalistic data is more complex, suggesting speakers’ engagement in the performance of a range of gendered stances. Furthermore, data indicate that rather than use of particular lexical items, e.g. a given pragmatic particle, the performance of gendered types emerges through patterns in the use of a range of items and that use of a single item does not by itself signal gendered performance. Concurrently, interlocutors ignore speakers’ use of otherwise salient variables when they do not conform to interlocutors’ pre-existing images of these speakers, focusing instead on use of those variables that confirm their metalinguistic images of the speaker.","PeriodicalId":43807,"journal":{"name":"Journal of Asian Pacific Communication","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2018-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47806423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Binmei Liu, Pengpeng Feng, Qingtao Feng, Jihong Li, Yuping Li
Through a questionnaire survey of non-local university students, this study examined direct language attitudes of English, Putonghua, and local dialects in the first-tier city Guangzhou, second-tier city Tianjin, and small city Yan’an. The significance of this study lies in two aspects: few of the previous studies examined language attitudes of non-local subjects; few of the previous studies compared attitudes toward three varieties across economically diverse cities. The study adopted Gardner & Lambert’s (1972) motivation theory to measure direct attitudes of the participants. Findings included that non-local students showed positive attitudes toward Cantonese both integratively and instrumentally but not toward the Tianjin and Yan’an dialects. Furthermore, students had positive integrative and instrumental attitudes toward Putonghua in all three cities. Finally, they showed high and positive integrative and instrumental attitudes toward English, with the means of Guangzhou and Tianjin higher than those of Yan’an. Future research should incorporate qualitative measures to provide a deeper understanding of language attitudes.
{"title":"Language attitudes by university students in mainland China","authors":"Binmei Liu, Pengpeng Feng, Qingtao Feng, Jihong Li, Yuping Li","doi":"10.1075/JAPC.00017.LIU","DOIUrl":"https://doi.org/10.1075/JAPC.00017.LIU","url":null,"abstract":"\u0000Through a questionnaire survey of non-local university students, this study examined direct language attitudes of English, Putonghua, and local dialects in the first-tier city Guangzhou, second-tier city Tianjin, and small city Yan’an. The significance of this study lies in two aspects: few of the previous studies examined language attitudes of non-local subjects; few of the previous studies compared attitudes toward three varieties across economically diverse cities. The study adopted Gardner & Lambert’s (1972) motivation theory to measure direct attitudes of the participants. Findings included that non-local students showed positive attitudes toward Cantonese both integratively and instrumentally but not toward the Tianjin and Yan’an dialects. Furthermore, students had positive integrative and instrumental attitudes toward Putonghua in all three cities. Finally, they showed high and positive integrative and instrumental attitudes toward English, with the means of Guangzhou and Tianjin higher than those of Yan’an. Future research should incorporate qualitative measures to provide a deeper understanding of language attitudes.","PeriodicalId":43807,"journal":{"name":"Journal of Asian Pacific Communication","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2018-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42292584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examined expected feedback and employee adaptation to a multinational organization (MNO). The survey data were collected from 262 American and Japanese members from Japanese MNOs in the U.S. The results revealed that American employees valued feedback and expected both direct and indirect styles of feedback more than Japanese. Although there was no difference in the expected frequency of direct feedback, American employees expected to receive a higher frequency of indirect feedback than Japanese members. Further, a high frequency of direct feedback contributed to successful adaptation of both American and Japanese members. These findings provide guidance for an increasing number of MNO managers.
{"title":"Expected feedback and successful adaptation to a multinational organization (MNO)","authors":"Kumi Ishii","doi":"10.1075/JAPC.00014.ISH","DOIUrl":"https://doi.org/10.1075/JAPC.00014.ISH","url":null,"abstract":"\u0000 This study examined expected feedback and employee adaptation to a multinational organization (MNO). The survey data were collected\u0000 from 262 American and Japanese members from Japanese MNOs in the U.S. The results revealed that American employees valued feedback\u0000 and expected both direct and indirect styles of feedback more than Japanese. Although there was no difference in the expected\u0000 frequency of direct feedback, American employees expected to receive a higher frequency of indirect feedback than Japanese\u0000 members. Further, a high frequency of direct feedback contributed to successful adaptation of both American and Japanese members.\u0000 These findings provide guidance for an increasing number of MNO managers.","PeriodicalId":43807,"journal":{"name":"Journal of Asian Pacific Communication","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2018-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42092319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper argues that transnational new media space is an important developmental context for migrant youth who have multiple social networks across geographical and cultural locations. Informed by the ecological model of development and literacy studies, this paper examines Korean migrant adolescents’ sense of self and belonging in relation to the three intertwined identity categories – nationality, race, and ethnicity; and the role of new media in youth’s identity negotiation and representation. Using an ethnographic case study design, this paper analyzes adolescents’ identity work reflected in their verbal interviews and multimodal new media literacy practices. Findings suggest that despite the complexity of youths’ identity as seen in their shifting meaning of being Korean across national, ethno-cultural, and racial contexts, youths actively reconstructed and shared a fuller range of their identity constructs drawing on the resources and linguistic tools in transnational new media.
{"title":"Migrant youth identity work in transnational new mediascape","authors":"Sujin Kim","doi":"10.1075/JAPC.00013.KIM","DOIUrl":"https://doi.org/10.1075/JAPC.00013.KIM","url":null,"abstract":"\u0000 This paper argues that transnational new media space is an important developmental context for migrant youth who have multiple social networks across geographical and cultural locations. Informed by the ecological model of development and literacy studies, this paper examines Korean migrant adolescents’ sense of self and belonging in relation to the three intertwined identity categories – nationality, race, and ethnicity; and the role of new media in youth’s identity negotiation and representation. Using an ethnographic case study design, this paper analyzes adolescents’ identity work reflected in their verbal interviews and multimodal new media literacy practices. Findings suggest that despite the complexity of youths’ identity as seen in their shifting meaning of being Korean across national, ethno-cultural, and racial contexts, youths actively reconstructed and shared a fuller range of their identity constructs drawing on the resources and linguistic tools in transnational new media.","PeriodicalId":43807,"journal":{"name":"Journal of Asian Pacific Communication","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2018-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48908585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Stacey L. Connaughton, Kelly Vibber, A. Krishna, Jasmine R. Linabary, Neva Štumberger
The concept of relationships is one that is central to numerous subfields within communication, including interpersonal, organizational, and public relations. This conceptual paper investigates the notion of relationships and proposes a framework to understand and explicate corporate-community relationships (CCRs), a specific type of organization-public relationships (OPRs). In developing this framework, we draw upon existing literature and our experiences in Liberia related to natural resource management (NRM) as part of a multi-year collaborative peacebuilding initiative. We advance a framework of CCRs that (a) helps develop further empirical research and knowledge about these relationships and (b) contributes to the practice of more transformative relationships between Western and Asian multinational corporations (MNCs) and local communities in West Africa and beyond. This framework puts forth our conceptualization of CCRs as (a) constituted by the communicative, (b) dynamic, constantly influenced by macro and micro factors, and (c) complex. Drawing on our framework, we also advance some guiding questions for a research agenda in this area.
{"title":"Theorizing corporate-community relationships and the role of contextual factors in peacebuilding and beyond","authors":"Stacey L. Connaughton, Kelly Vibber, A. Krishna, Jasmine R. Linabary, Neva Štumberger","doi":"10.1075/JAPC.00001.CON","DOIUrl":"https://doi.org/10.1075/JAPC.00001.CON","url":null,"abstract":"The concept of relationships is one that is central to numerous subfields within communication, including interpersonal, organizational, and public relations. This conceptual paper investigates the notion of relationships and proposes a framework to understand and explicate corporate-community relationships (CCRs), a specific type of organization-public relationships (OPRs). In developing this framework, we draw upon existing literature and our experiences in Liberia related to natural resource management (NRM) as part of a multi-year collaborative peacebuilding initiative. We advance a framework of CCRs that (a) helps develop further empirical research and knowledge about these relationships and (b) contributes to the practice of more transformative relationships between Western and Asian multinational corporations (MNCs) and local communities in West Africa and beyond. This framework puts forth our conceptualization of CCRs as (a) constituted by the communicative, (b) dynamic, constantly influenced by macro and micro factors, and (c) complex. Drawing on our framework, we also advance some guiding questions for a research agenda in this area.","PeriodicalId":43807,"journal":{"name":"Journal of Asian Pacific Communication","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2018-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41557649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The ongoing development of the strategic communication research in the area of the advertising calls for the development and validation of the measurement instruments that can address the indulgence of the advertising appeals in a specific cultural context. Therefore, the present study examines and validate advertising appeals by considering the norms based on the GLOBE nine cultural dimensions in Malaysian context. The analysis involved data from 10 advertising expert for content validation, followed by 10 advertising expert rating and ranking of the scale of its relevance and clarity to assess the item-level content validation. The results provided to support the impact of cultural norms are substantial for Malaysian advertising, which are identified from content validation procedure.
{"title":"Advertising appeals and Malaysian culture norms","authors":"S. Raza, H. A. Bakar, Bahtiar Mohamad","doi":"10.1075/JAPC.00004.RAZ","DOIUrl":"https://doi.org/10.1075/JAPC.00004.RAZ","url":null,"abstract":"The ongoing development of the strategic communication research in the area of the advertising calls for the development and validation of the measurement instruments that can address the indulgence of the advertising appeals in a specific cultural context. Therefore, the present study examines and validate advertising appeals by considering the norms based on the GLOBE nine cultural dimensions in Malaysian context. The analysis involved data from 10 advertising expert for content validation, followed by 10 advertising expert rating and ranking of the scale of its relevance and clarity to assess the item-level content validation. The results provided to support the impact of cultural norms are substantial for Malaysian advertising, which are identified from content validation procedure.","PeriodicalId":43807,"journal":{"name":"Journal of Asian Pacific Communication","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2018-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1075/JAPC.00004.RAZ","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43755569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – This research investigates the generational differences in workplace communication, expectations and behaviors of employees from the perspectives of female leaders and their direct reports. Design – This study employs a qualitative approach through in-depth interviews with 12 female leaders and 24 of their direct reports who are working in various organizations in Malaysia. Findings – Findings include three themes that emerged as key in determining and reflecting the female leaders’ experiences in communicating with their employees in the workplace: (1) attitudes towards power and authority; (2) being creative and taking risks and (3) workplace dynamics. Research Implications – The workplace setting and the leaders’ stance with regards to workplace interaction have seen adjustment towards a flatter and less-hierarchical structure in line with the challenges associated with the 21st century organizations. Practical implications – Leaders and members of the organizations should work towards balancing some traditional and emerging expectations and work practices to better engage with each other. Originality/value – This research highlights the interactions between two distinct groups that are gaining importance and influence in the current workplace; female leaders and the Gen-Ys and uncovers the unique blend between perceived cultural dimensions, the influence of technology advancement and overseas exposure in organizations in Malaysia.
{"title":"Generational differences in workplace communication","authors":"M. Malek, A. Jaguli","doi":"10.1075/JAPC.00007.ABD","DOIUrl":"https://doi.org/10.1075/JAPC.00007.ABD","url":null,"abstract":"Purpose – This research investigates the generational\u0000differences in workplace communication, expectations and behaviors of employees\u0000from the perspectives of female leaders and their direct reports. Design – This study employs a qualitative approach through\u0000in-depth interviews with 12 female leaders and 24 of their direct reports who\u0000are working in various organizations in Malaysia. Findings – Findings include three themes that emerged as\u0000key in determining and reflecting the female leaders’ experiences in\u0000communicating with their employees in the workplace: (1) attitudes towards power\u0000and authority; (2) being creative and taking risks and (3) workplace\u0000dynamics. Research Implications – The workplace setting and the\u0000leaders’ stance with regards to workplace interaction have seen adjustment\u0000towards a flatter and less-hierarchical structure in line with the challenges\u0000associated with the 21st century organizations. Practical implications – Leaders and members of the\u0000organizations should work towards balancing some traditional and emerging\u0000expectations and work practices to better engage with each other. Originality/value – This research highlights the\u0000interactions between two distinct groups that are gaining importance and\u0000influence in the current workplace; female leaders and the Gen-Ys and uncovers\u0000the unique blend between perceived cultural dimensions, the influence of\u0000technology advancement and overseas exposure in organizations in Malaysia.","PeriodicalId":43807,"journal":{"name":"Journal of Asian Pacific Communication","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2018-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1075/JAPC.00007.ABD","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48968941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Keith E. Dilbeck, Andrés S. Domínguez, J. Ruiz, M. Allen
The manuscript offers an expansion of a traditional view of source credibility based on evaluation of a message source with inclusion of vicarious credibility (evaluation by members of a social network). The move reflects the need to consider differing cultural perspectives on how a message source might become evaluated. Data from 1,149 participants (US, Spanish, Japanese) identify vicarious and source credibility as significantly different. Classification results from discriminant analysis, where vicarious and source become a single function to create new grounds for cross-cultural communication research. The new paradigm requires the examination of both vicarious credibility in conjunction with source credibility that produce a credibility grid.
{"title":"The vicarious and source credibility grid acrosscultures","authors":"Keith E. Dilbeck, Andrés S. Domínguez, J. Ruiz, M. Allen","doi":"10.1075/JAPC.00005.DIL","DOIUrl":"https://doi.org/10.1075/JAPC.00005.DIL","url":null,"abstract":"The manuscript offers an expansion of a traditional view of source credibility based on evaluation of a message source with inclusion of vicarious credibility (evaluation by members of a social network). The move reflects the need to consider differing cultural perspectives on how a message source might become evaluated. Data from 1,149 participants (US, Spanish, Japanese) identify vicarious and source credibility as significantly different. Classification results from discriminant analysis, where vicarious and source become a single function to create new grounds for cross-cultural communication research. The new paradigm requires the examination of both vicarious credibility in conjunction with source credibility that produce a credibility grid.","PeriodicalId":43807,"journal":{"name":"Journal of Asian Pacific Communication","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2018-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46538511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Researchers are often faced with challenges of measurements for the phenomena of their interest. Progress in such situation can only be done through developing new measurements. Therefore, grounded on the pool of items generated from previous literature, this study takes a qualitative approach to develop a valid measure for internal crisis communication following two stage of Churchill’s seminal theory. This study used semi-structured in-depth interviews for collecting data with a sample of 12 informants who are employees of an electric distribution company in Nigeria. The findings of this study indicated that the new internal crisis communication measure improved the quality of communication between management and employee during crisis. This study could provide policy makers, regulators, managers, and government on how to improve the crisis management among stakeholders. Also, the study is significant to the literature particularly in developing economy on crisis management that is lacking. Further study could look at internal stakeholders during crisis in other sectors.
{"title":"Towards measuring internal crisis communication","authors":"A. A. Adamu, Bahtiar Mohamad, N. A. Rahman","doi":"10.1075/JAPC.00006.ADA","DOIUrl":"https://doi.org/10.1075/JAPC.00006.ADA","url":null,"abstract":"Researchers are often faced with challenges of measurements for the phenomena of their interest. Progress in such situation can only be done through developing new measurements. Therefore, grounded on the pool of items generated from previous literature, this study takes a qualitative approach to develop a valid measure for internal crisis communication following two stage of Churchill’s seminal theory. This study used semi-structured in-depth interviews for collecting data with a sample of 12 informants who are employees of an electric distribution company in Nigeria. The findings of this study indicated that the new internal crisis communication measure improved the quality of communication between management and employee during crisis. This study could provide policy makers, regulators, managers, and government on how to improve the crisis management among stakeholders. Also, the study is significant to the literature particularly in developing economy on crisis management that is lacking. Further study could look at internal stakeholders during crisis in other sectors.","PeriodicalId":43807,"journal":{"name":"Journal of Asian Pacific Communication","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2018-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1075/JAPC.00006.ADA","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47819555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
N. Yusof, Rosnani Hashim, N. P. Valdez, Aizan Yaacob
Situated in the first stage of Lewin’s Change Management Model ( Lewin, 1947 ), this study examined the strategic communication plan needed to enable Higher Educational Institutions (HEIs) to embrace learner diversity via diversity engagement. Participants were 56 academics from 14 public and two private universities in Malaysia who attended the Learner Diversity training module at the Higher Education Leadership Academy (AKEPT) between the periods from 2014 to 2015. During the training sessions, participants were asked to diagnose the existing communication strategies of their respective universities that concerned learner diversity, and to suggest ways to fulfill the mission of driving diversity in their respective universities. Each participant wrote three series of reflective writings and these created a total database of 168 reflective notes. The data were analyzed using the six phases of thematic analysis proposed by Braun and Clarke (2006) . The findings have identified three main themes for a strategic communication planning approach: (1) re-examining the institutional mission statement on inclusive diversity practices, (2) changing the mindset of academe, and (3) starting with small steps when introducing change in embracing learner diversity. This study served as one of the baseline studies conducted at the national level to comprehend the potential of a strategic communication planning process in HEIs from the perspectives of employees.
{"title":"Managing diversity in higher education","authors":"N. Yusof, Rosnani Hashim, N. P. Valdez, Aizan Yaacob","doi":"10.1075/JAPC.00003.YUS","DOIUrl":"https://doi.org/10.1075/JAPC.00003.YUS","url":null,"abstract":"Situated in the first stage of Lewin’s Change Management Model ( Lewin, 1947 ),\u0000this study examined the strategic communication plan needed to enable Higher\u0000Educational Institutions (HEIs) to embrace learner diversity via diversity\u0000engagement. Participants were 56 academics from 14 public and two private\u0000universities in Malaysia who attended the Learner Diversity training module at\u0000the Higher Education Leadership Academy (AKEPT) between the periods from 2014 to\u00002015. During the training sessions, participants were asked to diagnose the\u0000existing communication strategies of their respective universities that\u0000concerned learner diversity, and to suggest ways to fulfill the mission of\u0000driving diversity in their respective universities. Each participant wrote three\u0000series of reflective writings and these created a total database of 168\u0000reflective notes. The data were analyzed using the six phases of thematic\u0000analysis proposed by Braun and Clarke\u0000(2006) . The findings have identified three main themes for a\u0000strategic communication planning approach: (1) re-examining the institutional\u0000mission statement on inclusive diversity practices, (2) changing the mindset of\u0000academe, and (3) starting with small steps when introducing change in embracing\u0000learner diversity. This study served as one of the baseline studies conducted at\u0000the national level to comprehend the potential of a strategic communication\u0000planning process in HEIs from the perspectives of employees.","PeriodicalId":43807,"journal":{"name":"Journal of Asian Pacific Communication","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2018-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1075/JAPC.00003.YUS","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42813217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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