Y. Pyvovar, V. Chorna, N. Pavlovska, L. Shevchenko, Alina Broda
Abstract The study is caused by the spread of land conflicts in society between territorial communities (local self-government bodies) as landowners and citizens as users of such lands on the right of permanent use, as well as ambiguous perception, interpretation and application of land legislation in the settlement of such conflicts. The purpose of the article is to formulate a legal model for resolving a dispute over the right of a land user to appeal to a court against a decision of a local self-government body to withdraw a land plot owned by him (land user) on the right of permanent use. The methodological basis of the article is a positivist approach, based on a critical analysis of the provisions of regulations and case law, as well as method of formal and legal analysis, the hermeneutic method, methods of comparison and contrast. The study distinguishes between the concept of termination of ownership of a land plot and the concept of termination of use (including permanent one) a land plot. Is being proved that the legal basis for the termination of these types of rights is different, which significantly affects the further determination of the jurisdiction of the dispute. A model of resolved disputes over claims of power entities (landowners) regarding the withdrawal of a land plot, granted to a person for permanent use from state and communal lands, in the absence of a person’s consent to such withdrawal, etc., is proposed.
{"title":"The Right of Permanent Use of a Land Plot of Citizens and the Legal Model of its Protection in Court","authors":"Y. Pyvovar, V. Chorna, N. Pavlovska, L. Shevchenko, Alina Broda","doi":"10.15544/mts.2022.32","DOIUrl":"https://doi.org/10.15544/mts.2022.32","url":null,"abstract":"Abstract The study is caused by the spread of land conflicts in society between territorial communities (local self-government bodies) as landowners and citizens as users of such lands on the right of permanent use, as well as ambiguous perception, interpretation and application of land legislation in the settlement of such conflicts. The purpose of the article is to formulate a legal model for resolving a dispute over the right of a land user to appeal to a court against a decision of a local self-government body to withdraw a land plot owned by him (land user) on the right of permanent use. The methodological basis of the article is a positivist approach, based on a critical analysis of the provisions of regulations and case law, as well as method of formal and legal analysis, the hermeneutic method, methods of comparison and contrast. The study distinguishes between the concept of termination of ownership of a land plot and the concept of termination of use (including permanent one) a land plot. Is being proved that the legal basis for the termination of these types of rights is different, which significantly affects the further determination of the jurisdiction of the dispute. A model of resolved disputes over claims of power entities (landowners) regarding the withdrawal of a land plot, granted to a person for permanent use from state and communal lands, in the absence of a person’s consent to such withdrawal, etc., is proposed.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"313 - 322"},"PeriodicalIF":1.4,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47551533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The goal of the online business course “My first start-up” is to teach the participants how to create a business plan and budget for own business. The participants of the course can learn how to create a business idea, fit it to the plan and to create the budget for own enterprise. Course visitors aim to satisfy their business knowledge and skills. Therefore, it was very important to determine the need for knowledge and skills among young people. A specific study was conducted for this and the results of this study are presented in this article. The main objective of this study was to assist those who want to start a business in the beginning and also to help them with any problems they may be having when they start their own business. This research implemented a survey method to ask young people in various countries and demographic groups for their opinions.
{"title":"The Business Teaching Course “My First Start-Up”: Experience and Insights","authors":"Najibullah Amini, J. Žukovskis","doi":"10.15544/mts.2022.35","DOIUrl":"https://doi.org/10.15544/mts.2022.35","url":null,"abstract":"Abstract The goal of the online business course “My first start-up” is to teach the participants how to create a business plan and budget for own business. The participants of the course can learn how to create a business idea, fit it to the plan and to create the budget for own enterprise. Course visitors aim to satisfy their business knowledge and skills. Therefore, it was very important to determine the need for knowledge and skills among young people. A specific study was conducted for this and the results of this study are presented in this article. The main objective of this study was to assist those who want to start a business in the beginning and also to help them with any problems they may be having when they start their own business. This research implemented a survey method to ask young people in various countries and demographic groups for their opinions.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"347 - 353"},"PeriodicalIF":1.4,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43809702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The unsatisfactory condition of the housing stock, high level of depreciation of engineering networks and equipment, inefficient management structure determine the need to modernize the sector and improve the quality of housing and communal services in Ukraine. Objective of the article is to conduct a study of the need to improve the quality of housing and communal services in Ukraine and to develop a methodological basis for the study of the quality of housing and communal services. Research Methods: application of the methodological approach to measuring the quality of housing and communal services in Ukraine using the analytical method. It was found that the housing stock and functioning communal infrastructure have significant physical and moral deterioration. Its presence has a negative impact on the quality of housing and communal services provided to the population for consumption. The most significant factors are identified and the degree of their impact on the development potential of the sphere of housing and communal services is determined. The necessity of accounting of the indicated factors at development of economical and mathematical models allowing institutional agents of housing and communal services sphere to take optimal decisions in conditions of uncertainty and stimulating them for improvement of quality of produced housing and communal services has been grounded.
{"title":"Improving the Quality of Housing and Communal Services in Ukraine","authors":"Anna Konyev, O. Dolgalova","doi":"10.15544/mts.2022.37","DOIUrl":"https://doi.org/10.15544/mts.2022.37","url":null,"abstract":"Abstract The unsatisfactory condition of the housing stock, high level of depreciation of engineering networks and equipment, inefficient management structure determine the need to modernize the sector and improve the quality of housing and communal services in Ukraine. Objective of the article is to conduct a study of the need to improve the quality of housing and communal services in Ukraine and to develop a methodological basis for the study of the quality of housing and communal services. Research Methods: application of the methodological approach to measuring the quality of housing and communal services in Ukraine using the analytical method. It was found that the housing stock and functioning communal infrastructure have significant physical and moral deterioration. Its presence has a negative impact on the quality of housing and communal services provided to the population for consumption. The most significant factors are identified and the degree of their impact on the development potential of the sphere of housing and communal services is determined. The necessity of accounting of the indicated factors at development of economical and mathematical models allowing institutional agents of housing and communal services sphere to take optimal decisions in conditions of uncertainty and stimulating them for improvement of quality of produced housing and communal services has been grounded.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"363 - 377"},"PeriodicalIF":1.4,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47991514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
V. Lagodiienko, H. Sarkisian, N. Dobrianska, I. Krupitsa, O. Bairachna, O. Shepeleva
Abstract The purpose of this article is to study the role of green tourism as a component of sustainable development of the region and to determine the level of rural green tourism development of the region. This scientific work is based on such general scientific, specific and economic methods as: analysis and synthesis, dialectical, systematization, induction and deduction, generalization, analytical, abstract logical, statistical analysis, graphic, economic and mathematical modeling. It has been proven that it is appropriate to identify green tourism with sustainable development, which is based on its basic task - achieving the integrity of as many natural and recreational resources and cultural heritage as possible. Taking into account the above, sustainable development is aimed at ensuring the needs of consumers, protecting and increasing returns from its operation in the future. Green tourism in the system of sustainable development is considered according to its goals. In order to achieve the goal, the article proposes to determine the level of development of rural green tourism by region and differentiate them according to this indicator. That is why the author proposed a methodology for assessing the level of development of rural green tourism with a detailed disclosure of each of its stages. Approbation of the proposed methodical approach was carried out, as a result of which regions were grouped into groups with different levels of development of rural green tourism. Reducing the asymmetry of regional development in terms of green tourism will help increase the level of ensuring their sustainable development.
{"title":"Green Tourism as a Component of Sustainable Development of the Region","authors":"V. Lagodiienko, H. Sarkisian, N. Dobrianska, I. Krupitsa, O. Bairachna, O. Shepeleva","doi":"10.15544/mts.2022.26","DOIUrl":"https://doi.org/10.15544/mts.2022.26","url":null,"abstract":"Abstract The purpose of this article is to study the role of green tourism as a component of sustainable development of the region and to determine the level of rural green tourism development of the region. This scientific work is based on such general scientific, specific and economic methods as: analysis and synthesis, dialectical, systematization, induction and deduction, generalization, analytical, abstract logical, statistical analysis, graphic, economic and mathematical modeling. It has been proven that it is appropriate to identify green tourism with sustainable development, which is based on its basic task - achieving the integrity of as many natural and recreational resources and cultural heritage as possible. Taking into account the above, sustainable development is aimed at ensuring the needs of consumers, protecting and increasing returns from its operation in the future. Green tourism in the system of sustainable development is considered according to its goals. In order to achieve the goal, the article proposes to determine the level of development of rural green tourism by region and differentiate them according to this indicator. That is why the author proposed a methodology for assessing the level of development of rural green tourism with a detailed disclosure of each of its stages. Approbation of the proposed methodical approach was carried out, as a result of which regions were grouped into groups with different levels of development of rural green tourism. Reducing the asymmetry of regional development in terms of green tourism will help increase the level of ensuring their sustainable development.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"254 - 262"},"PeriodicalIF":1.4,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47147836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The main problem addressed in the publication is the differences in the taxation of individual activities in the analyzed countries. The issue is exceptionally topical because nowadays, the international organization of a business is one of the most critical aspects of its operation, and the reduction of public and legal burdens manifests itself in a very significant way concerning the profitability of certain ventures. The aim of the article is to determine in which of the countries in question the most favorable business conditions exist from a tax perspective. The article will use comparative and analytical legal methods concerning the legislations of the analyzed jurisdictions. Preliminary research indicates that the most favorable taxation conditions for a individual activity are found in Lithuania; however, to draw broad conclusions, it is also necessary to refer to other aspects that may deviate from the assumptions.
{"title":"Taxation of Individual Activity in Europe: Case Study of Poland, Lithuania, Ukraine","authors":"Jeremiasz Kalus, J. Žukovskis, Aleksander Punda","doi":"10.15544/mts.2022.31","DOIUrl":"https://doi.org/10.15544/mts.2022.31","url":null,"abstract":"Abstract The main problem addressed in the publication is the differences in the taxation of individual activities in the analyzed countries. The issue is exceptionally topical because nowadays, the international organization of a business is one of the most critical aspects of its operation, and the reduction of public and legal burdens manifests itself in a very significant way concerning the profitability of certain ventures. The aim of the article is to determine in which of the countries in question the most favorable business conditions exist from a tax perspective. The article will use comparative and analytical legal methods concerning the legislations of the analyzed jurisdictions. Preliminary research indicates that the most favorable taxation conditions for a individual activity are found in Lithuania; however, to draw broad conclusions, it is also necessary to refer to other aspects that may deviate from the assumptions.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"302 - 312"},"PeriodicalIF":1.4,"publicationDate":"2022-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44859893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Khanin, S. Kovalchuk, N. Yakymova, Olha Harvat, A. Taranych
Abstract The purpose of the article is to substantiate the theoretical and conceptual foundations of modeling the influence of intellectual and innovative determinants on the economic systems’ development in the conditions of the creative economy formation. It is proposed to use the approach of economic-mathematical modeling in the form of simulation modeling of the intellectual-innovative development of economic systems in the conditions of the creative economy formation. Simulation modeling involves modeling the effects of three constituent blocks: “economic system”, “innovative processes”, “creative potential”. The calculation of the integral indicator of the development of intellectual and innovative determinants of economic systems in the conditions of the creative economy formation makes it possible to forecast indicators of the economic system’ development. The proposed approach was tested in relation to the economic system of Ukraine.
{"title":"Modeling the Influence of Intellectual and Innovative Determinants on the Economic Systems’ Development in the Conditions of the Creative Economy Formation","authors":"S. Khanin, S. Kovalchuk, N. Yakymova, Olha Harvat, A. Taranych","doi":"10.15544/mts.2023.14","DOIUrl":"https://doi.org/10.15544/mts.2023.14","url":null,"abstract":"Abstract The purpose of the article is to substantiate the theoretical and conceptual foundations of modeling the influence of intellectual and innovative determinants on the economic systems’ development in the conditions of the creative economy formation. It is proposed to use the approach of economic-mathematical modeling in the form of simulation modeling of the intellectual-innovative development of economic systems in the conditions of the creative economy formation. Simulation modeling involves modeling the effects of three constituent blocks: “economic system”, “innovative processes”, “creative potential”. The calculation of the integral indicator of the development of intellectual and innovative determinants of economic systems in the conditions of the creative economy formation makes it possible to forecast indicators of the economic system’ development. The proposed approach was tested in relation to the economic system of Ukraine.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"45 1","pages":"133 - 141"},"PeriodicalIF":1.4,"publicationDate":"2022-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42635290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The article analyzes the indicators and dynamics in a global circular economy. The methodological bases of the study are the fundamental provisions of the closed-loop economy model. Structural-functional method, historical and logical method, comparative analysis, intuitive forecasting, graphical and tabular, method of induction and deduction are used in the article. It is revealed that the development of the circular economy model is characterized by such trends as the responsibility of packaging companies for the final life of materials; development of chemical processing on a commercial scale; material footprint reduction by reducing the level of household, enterprises and the other economic agents’ consumption. It is proved that the introduction of the circular economy model will help to increase GDP and average employment and to reduce greenhouse gas emissions. It has been established that the European Union’s Ecodesign Directive, the Environmental Management and Audit Scheme (EMAS), the Environmental Choice Program, the TCO Certified, etc. play an important role in encouraging business and the public to take environmental issues into account.
{"title":"Trends in a Global Circular Economy","authors":"V. Roleders, Tetyana Oriekhova, I. Sysoieva","doi":"10.15544/mts.2022.18","DOIUrl":"https://doi.org/10.15544/mts.2022.18","url":null,"abstract":"Abstract The article analyzes the indicators and dynamics in a global circular economy. The methodological bases of the study are the fundamental provisions of the closed-loop economy model. Structural-functional method, historical and logical method, comparative analysis, intuitive forecasting, graphical and tabular, method of induction and deduction are used in the article. It is revealed that the development of the circular economy model is characterized by such trends as the responsibility of packaging companies for the final life of materials; development of chemical processing on a commercial scale; material footprint reduction by reducing the level of household, enterprises and the other economic agents’ consumption. It is proved that the introduction of the circular economy model will help to increase GDP and average employment and to reduce greenhouse gas emissions. It has been established that the European Union’s Ecodesign Directive, the Environmental Management and Audit Scheme (EMAS), the Environmental Choice Program, the TCO Certified, etc. play an important role in encouraging business and the public to take environmental issues into account.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"176 - 184"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45735653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mariia Savka, Yurii Cherneviy, I. Yatsiv, I. Balaniuk, D. Shelenko, S. Yatsiv
Abstract Given the importance of forecasting the production of agricultural products by farms, the study created an original model in the STELLA program, which identified the impact on the number of agricultural enterprises, land area and fertilizers. The created model showed that in Ivano-Frankivsk region by 2030 with the stabilization of the number of agricultural enterprises, land area and the increase in mineral fertilizers per hectare of sown area may increase agricultural production by farms. This will help solve important issues for the region and the state in general, related to strengthening food security, ensuring the social development of rural areas. The prognostic changes in the volume of agricultural production determined by the STELLA program by farms of the region until 2030 can be the basis for the development of a promising model of the agricultural production system at the regional level.
{"title":"Forecasting Parameters of Farm Development At the Regional Level Using the STELLA Program","authors":"Mariia Savka, Yurii Cherneviy, I. Yatsiv, I. Balaniuk, D. Shelenko, S. Yatsiv","doi":"10.15544/mts.2022.22","DOIUrl":"https://doi.org/10.15544/mts.2022.22","url":null,"abstract":"Abstract Given the importance of forecasting the production of agricultural products by farms, the study created an original model in the STELLA program, which identified the impact on the number of agricultural enterprises, land area and fertilizers. The created model showed that in Ivano-Frankivsk region by 2030 with the stabilization of the number of agricultural enterprises, land area and the increase in mineral fertilizers per hectare of sown area may increase agricultural production by farms. This will help solve important issues for the region and the state in general, related to strengthening food security, ensuring the social development of rural areas. The prognostic changes in the volume of agricultural production determined by the STELLA program by farms of the region until 2030 can be the basis for the development of a promising model of the agricultural production system at the regional level.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"209 - 222"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44491115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
N. Khrushch, Iryna Forkun, Yurii Kravchyk, L. Bordanova, Volodymyr Chenash
Abstract The article is devoted to the identification and study of the leading trends and patterns of influence of the realization of economic potential on the intensification of the development of the regional space in the conditions of creative economy formation. The article identifies and characterizes the stages of transformation of the content and main components of economic potential based on the study of socio-economic development trends, which were accompanied by the transition from pre-industrial to industrial and post-industrial development. It is proved that the economic potential has gained new significance as a result of the established transformations, and it is found that against the background of the importance of the natural component of the potential during all selected periods, there are new elements and their significance in modern conditions. It is established that in the process of forming and exercising influence on the intensification of regional space development, economic potential as a complex system containing a number of elements and connections between them, acquires such properties as a synergistic effect, and feedback is established, without whose effective existence is impossible.
{"title":"Trends and Patterns of the Impact of the Economic Potential Implementation on the Development of Regions in the Conditions of the Creative Economy Formation","authors":"N. Khrushch, Iryna Forkun, Yurii Kravchyk, L. Bordanova, Volodymyr Chenash","doi":"10.15544/mts.2022.16","DOIUrl":"https://doi.org/10.15544/mts.2022.16","url":null,"abstract":"Abstract The article is devoted to the identification and study of the leading trends and patterns of influence of the realization of economic potential on the intensification of the development of the regional space in the conditions of creative economy formation. The article identifies and characterizes the stages of transformation of the content and main components of economic potential based on the study of socio-economic development trends, which were accompanied by the transition from pre-industrial to industrial and post-industrial development. It is proved that the economic potential has gained new significance as a result of the established transformations, and it is found that against the background of the importance of the natural component of the potential during all selected periods, there are new elements and their significance in modern conditions. It is established that in the process of forming and exercising influence on the intensification of regional space development, economic potential as a complex system containing a number of elements and connections between them, acquires such properties as a synergistic effect, and feedback is established, without whose effective existence is impossible.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"159 - 166"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43666765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract In today’s world, there is more and more discussions of high production and sales volumes and the abundant global consumption it generates. At the international level, environmental consciousness is beginning to escalate both among businesses and among ordinary consumers. Thus, to find out what marketing activities can help attract different consumers to build a green brand, the research problem arises: what impact does green marketing have on the perceived value of the brand by consumers? Research object: the impact of green marketing on the perception of the brand value of X and Y generation consumers in Lithuanian market. Research aim is to theoretically analyze the concept of green marketing, its components, development, and previous research on the impact of green marketing on the perceived brand value of consumers and to conduct an empirical study to develop green marketing mix recomendations making an impact on perceived brand value of X and Y generations in Lithuania. To achieve the set goals and test the set hypotheses, the research will use two research methods: a questionnaire survey and a semi-structured interview with green marketing experts and green business representatives. Three research hypotheses were made: price is the factor, influencing consumers of generation X more, than generation Y; generation Y consumers are more interested in green products; environmental awareness of brands has less influence on generation X than to generation Y.
{"title":"Green Marketing Impact on Perceived Brand Value in Different Generations","authors":"Justinas Kisieliauskas, Aleksas Jančaitis","doi":"10.15544/mts.2022.13","DOIUrl":"https://doi.org/10.15544/mts.2022.13","url":null,"abstract":"Abstract In today’s world, there is more and more discussions of high production and sales volumes and the abundant global consumption it generates. At the international level, environmental consciousness is beginning to escalate both among businesses and among ordinary consumers. Thus, to find out what marketing activities can help attract different consumers to build a green brand, the research problem arises: what impact does green marketing have on the perceived value of the brand by consumers? Research object: the impact of green marketing on the perception of the brand value of X and Y generation consumers in Lithuanian market. Research aim is to theoretically analyze the concept of green marketing, its components, development, and previous research on the impact of green marketing on the perceived brand value of consumers and to conduct an empirical study to develop green marketing mix recomendations making an impact on perceived brand value of X and Y generations in Lithuania. To achieve the set goals and test the set hypotheses, the research will use two research methods: a questionnaire survey and a semi-structured interview with green marketing experts and green business representatives. Three research hypotheses were made: price is the factor, influencing consumers of generation X more, than generation Y; generation Y consumers are more interested in green products; environmental awareness of brands has less influence on generation X than to generation Y.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"125 - 133"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48832949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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