S. Kovalchuk, B. Tsurska, Vitalii Nianko, T. Katkova, R. Baran
Abstract Within the article, the main directions of the marketing communication development of trade enterprises are analyzed. The purpose of the article is to substantiate the prospects for the development of marketing communications of commercial enterprises in modern conditions of development, taking into account trends in the digitalization of economic processes. The methodological basis for the study of prospects for the development of marketing communications of commercial enterprises is a comprehensive approach that includes systems and processes. The use of a systems approach makes it possible to explore the components of marketing communications as part of a general system that can give a result greater than the individual components of this system, as well as to justify the recurrent relationship of functional dependence of marketing communications. The main components of marketing communications are identified. It is substantiated that marketing communications should be considered not only in terms of the use of appropriate tools, but also take into account the information component of sales channels. The subsystems of the marketing communication environment that promote information exchange between consumers and enterprises in the formation of effective interaction are studied. Recommendations for the application of omnichannel strategy of the marketing communication development of commercial enterprises have been proposed. The expediency of introduction of the client-oriented approach taking into account current conditions of functioning of trade enterprises is substantiated. It was found that for the effective functioning of commercial enterprises it is necessary to apply a combined approach, which includes both omnichannel and traditional sales channels. To assess the effectiveness of the system of omnichannel marketing communications of a commercial enterprise, it is proposed to use a recurrent ratio.
{"title":"Prospects of the Marketing Communication Development of Trade Enterprises in Current Conditions","authors":"S. Kovalchuk, B. Tsurska, Vitalii Nianko, T. Katkova, R. Baran","doi":"10.15544/mts.2022.21","DOIUrl":"https://doi.org/10.15544/mts.2022.21","url":null,"abstract":"Abstract Within the article, the main directions of the marketing communication development of trade enterprises are analyzed. The purpose of the article is to substantiate the prospects for the development of marketing communications of commercial enterprises in modern conditions of development, taking into account trends in the digitalization of economic processes. The methodological basis for the study of prospects for the development of marketing communications of commercial enterprises is a comprehensive approach that includes systems and processes. The use of a systems approach makes it possible to explore the components of marketing communications as part of a general system that can give a result greater than the individual components of this system, as well as to justify the recurrent relationship of functional dependence of marketing communications. The main components of marketing communications are identified. It is substantiated that marketing communications should be considered not only in terms of the use of appropriate tools, but also take into account the information component of sales channels. The subsystems of the marketing communication environment that promote information exchange between consumers and enterprises in the formation of effective interaction are studied. Recommendations for the application of omnichannel strategy of the marketing communication development of commercial enterprises have been proposed. The expediency of introduction of the client-oriented approach taking into account current conditions of functioning of trade enterprises is substantiated. It was found that for the effective functioning of commercial enterprises it is necessary to apply a combined approach, which includes both omnichannel and traditional sales channels. To assess the effectiveness of the system of omnichannel marketing communications of a commercial enterprise, it is proposed to use a recurrent ratio.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"201 - 208"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48494445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I. Gernego, Svitlana Urvantseva, Ruslan Sandulskyi
Abstract The post-COVID society faces a measure of challenges in Agri-Food sector, including the growing importance for food quality and protection. In particular, the policy makers and economists within agricultural sector concern the growing importance of sustainability criteria, when development is able to focus on the needs of both current and future generations. Particularly, resent trends prove the increasing need of green investment in agriculture to support its sustainability. Thereby, there is an urgent need to consider the research problem of disclosing the green investment as a driver for sustainable agriculture. The paper presents the evidence on sustainable agriculture features and green investment instruments. The study is performed through the analysis of green investment approaches in the context of agriculture and financial instruments to boost green investments reproduction. The results section of the paper is focused on the current potential to strengthen green investments, supporting sustainable agriculture in Europe. In particular, European agricultural sector faces the need to implement green investments’ practice, boosting particular measures of agriculture and its sustainability.
{"title":"Green Investment Opportunities for Sustainable Agriculture","authors":"I. Gernego, Svitlana Urvantseva, Ruslan Sandulskyi","doi":"10.15544/mts.2022.19","DOIUrl":"https://doi.org/10.15544/mts.2022.19","url":null,"abstract":"Abstract The post-COVID society faces a measure of challenges in Agri-Food sector, including the growing importance for food quality and protection. In particular, the policy makers and economists within agricultural sector concern the growing importance of sustainability criteria, when development is able to focus on the needs of both current and future generations. Particularly, resent trends prove the increasing need of green investment in agriculture to support its sustainability. Thereby, there is an urgent need to consider the research problem of disclosing the green investment as a driver for sustainable agriculture. The paper presents the evidence on sustainable agriculture features and green investment instruments. The study is performed through the analysis of green investment approaches in the context of agriculture and financial instruments to boost green investments reproduction. The results section of the paper is focused on the current potential to strengthen green investments, supporting sustainable agriculture in Europe. In particular, European agricultural sector faces the need to implement green investments’ practice, boosting particular measures of agriculture and its sustainability.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"185 - 194"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48615869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This study analyses the effect of elements adopted from social psychology, that is attitude and subjective norms, on the buying intention of rural buyers for purchasing hand hygiene products. Several studies in the FMCG sector has examined the role of social-psychological elements on buying intention. However, there is a paucity of research examining the impact of attitude and subjective norms on buying intention of rural buyers for hand hygiene products. Therefore the study aimed to examine the effect of social-psychological elements on buying intention of rural buyers. After concluding from the theory of reasoned action, conducting experimental research with 384 rural respondents and conducting analysis using the stepwise multiple regression analysis, the result exhibit that attitude affects the buying intention. However, subjective norms also influenced the buying intention. The study concludes that buying intention of rural buyers was substantially influenced by the social-psychological elements associated with them.
{"title":"Social Psychological Elements and Buying Intention of Rural Buyer","authors":"A. Rizvi, A. Bhadauria, Bimal Jaiswal","doi":"10.15544/mts.2022.15","DOIUrl":"https://doi.org/10.15544/mts.2022.15","url":null,"abstract":"Abstract This study analyses the effect of elements adopted from social psychology, that is attitude and subjective norms, on the buying intention of rural buyers for purchasing hand hygiene products. Several studies in the FMCG sector has examined the role of social-psychological elements on buying intention. However, there is a paucity of research examining the impact of attitude and subjective norms on buying intention of rural buyers for hand hygiene products. Therefore the study aimed to examine the effect of social-psychological elements on buying intention of rural buyers. After concluding from the theory of reasoned action, conducting experimental research with 384 rural respondents and conducting analysis using the stepwise multiple regression analysis, the result exhibit that attitude affects the buying intention. However, subjective norms also influenced the buying intention. The study concludes that buying intention of rural buyers was substantially influenced by the social-psychological elements associated with them.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"146 - 158"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48995567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
O. Novikova, O. Khandii, L. Shamileva, O. Olshanskyi
Abstract Digitalization of the economy and society of countries creates new opportunities for sustainable socioeconomic development. The level and directions of the impact of digitalization on economic growth require assessment and determination of national differences that is the aim of the given study. The paper reveals the peculiarities of the international experience of tracking the impact of digitalization on economic growth and sustainable economic development. Based on the approbation of the authors’ methodology, the study determines the quantitative measures and assesses the impact of digitalization on sustainable economic growth at the national level. The authors have developed forecast scenarios for the digital sector development to achieve the targets of economic growth contained in the development strategies of Ukraine until 2030.
{"title":"The Impact of Digitalization on Ensuring Economic Growth","authors":"O. Novikova, O. Khandii, L. Shamileva, O. Olshanskyi","doi":"10.15544/mts.2022.23","DOIUrl":"https://doi.org/10.15544/mts.2022.23","url":null,"abstract":"Abstract Digitalization of the economy and society of countries creates new opportunities for sustainable socioeconomic development. The level and directions of the impact of digitalization on economic growth require assessment and determination of national differences that is the aim of the given study. The paper reveals the peculiarities of the international experience of tracking the impact of digitalization on economic growth and sustainable economic development. Based on the approbation of the authors’ methodology, the study determines the quantitative measures and assesses the impact of digitalization on sustainable economic growth at the national level. The authors have developed forecast scenarios for the digital sector development to achieve the targets of economic growth contained in the development strategies of Ukraine until 2030.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"223 - 234"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42141204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract To assess the external economic effect of the innovation factor of creative industries, it is offered to differentiate incoming and outgoing flows for all 84 indicators of the Global Innovation Index by the degree of impact on soft innovations. The paper covers the basic theoretical aspects of the classification of creative industries, soft innovations and methods of their evaluation. The dual model ʽThe Analysis of the External Effect of Soft Innovation in Creative Industries – EESICIʼ is developed. Creative industries innovation process is proposed to be considered as a network structure – integration of 2 processes: ‘Inbound process of soft innovation production’ (IsPP index) and ‘Outbound process of soft innovation commercialization’ (OsPP index). The effectiveness of soft innovation is defined as the ratio of the two proposed indices. The proposed analysis sequence of the external effect of creative industries soft innovations consists of 7 stages. In the first stage, the representativeness of 20 soft innovation indices is determined by factor analysis. In stages 2–4, 2 models of inbound and outbound soft innovation flows are constructed using taxonomy method. In stage 5, a cluster analysis is used to classify 132 countries under study according to their level of soft innovations implementation. In stages 6–7, the level of soft innovations is calculated and a strategic matrix of countries positioning based on the use of soft innovations in creative industries is constructed. Scenarios of changes in the positioning of countries depending on the achieved level of economic effect of the creative industries innovation factor are considered.
{"title":"External Economic Effect of the Innovation Factor of Creative Industries","authors":"N. Kuznetsova","doi":"10.15544/mts.2022.17","DOIUrl":"https://doi.org/10.15544/mts.2022.17","url":null,"abstract":"Abstract To assess the external economic effect of the innovation factor of creative industries, it is offered to differentiate incoming and outgoing flows for all 84 indicators of the Global Innovation Index by the degree of impact on soft innovations. The paper covers the basic theoretical aspects of the classification of creative industries, soft innovations and methods of their evaluation. The dual model ʽThe Analysis of the External Effect of Soft Innovation in Creative Industries – EESICIʼ is developed. Creative industries innovation process is proposed to be considered as a network structure – integration of 2 processes: ‘Inbound process of soft innovation production’ (IsPP index) and ‘Outbound process of soft innovation commercialization’ (OsPP index). The effectiveness of soft innovation is defined as the ratio of the two proposed indices. The proposed analysis sequence of the external effect of creative industries soft innovations consists of 7 stages. In the first stage, the representativeness of 20 soft innovation indices is determined by factor analysis. In stages 2–4, 2 models of inbound and outbound soft innovation flows are constructed using taxonomy method. In stage 5, a cluster analysis is used to classify 132 countries under study according to their level of soft innovations implementation. In stages 6–7, the level of soft innovations is calculated and a strategic matrix of countries positioning based on the use of soft innovations in creative industries is constructed. Scenarios of changes in the positioning of countries depending on the achieved level of economic effect of the creative industries innovation factor are considered.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"167 - 175"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44056672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract In this study, the situation of the Turkish aviation industry during COVID-19 was examined. Turkish aviation industry entered a rapid growth phase in the 21st century, great developments were achieved in aviation with the investments made, and the share received from the world aviation industry grew day by day. However, this growth has been hit hard by the emerging COVID-19 pandemic. There have been great losses in passenger and freight transport. It is considered that the compensation of these losses will take a long time. In addition, in this study, the steps taken by the aviation authority and aviation companies to prevent the pandemic and to reduce its effects for the COVID-19 pandemic were evaluated.
{"title":"The Perspectives of the Air Transport Market in Turkey During Covid-19 Pandemic","authors":"Salim Kurnaz, A. Rodrigues","doi":"10.15544/mts.2022.24","DOIUrl":"https://doi.org/10.15544/mts.2022.24","url":null,"abstract":"Abstract In this study, the situation of the Turkish aviation industry during COVID-19 was examined. Turkish aviation industry entered a rapid growth phase in the 21st century, great developments were achieved in aviation with the investments made, and the share received from the world aviation industry grew day by day. However, this growth has been hit hard by the emerging COVID-19 pandemic. There have been great losses in passenger and freight transport. It is considered that the compensation of these losses will take a long time. In addition, in this study, the steps taken by the aviation authority and aviation companies to prevent the pandemic and to reduce its effects for the COVID-19 pandemic were evaluated.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"235 - 243"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44375745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The study of the emotional inclusion of employees’ engagement becomes increasingly important in modern organizations that operate under conditions of globalization, growing competition, and in tight competition for specialists. The research associated to this phenomenon and behaviour of engaged employees is becoming more relevant, and it increases the need to deeper the knowledge about it and to classify this phenomenon according to its typological features. The results of previous studies have revealed the extent of employees’ engagement while this study focuses on perception of the emotional inclusion of engagement and on the development of the typological model of employees’ engagement emotional inclusion. The research is ground on scientific papers of the last twenty years, analysing the theoretical and practical aspects of employee engagement, conducted research in the context of the employee’s emotional state. Based on the performed analysis, a model has been drawn up that reveals the typology of the emotional inclusion of engagement and the factors that condition it, assessing the intensity of their mode and subsequently explaining the circumstances of their mode.
{"title":"Typological Model of Emotional Inclusion in Employees’ Engagement","authors":"Sigitas Vaitkevičius, Inga Vidrevičienė","doi":"10.15544/mts.2022.20","DOIUrl":"https://doi.org/10.15544/mts.2022.20","url":null,"abstract":"Abstract The study of the emotional inclusion of employees’ engagement becomes increasingly important in modern organizations that operate under conditions of globalization, growing competition, and in tight competition for specialists. The research associated to this phenomenon and behaviour of engaged employees is becoming more relevant, and it increases the need to deeper the knowledge about it and to classify this phenomenon according to its typological features. The results of previous studies have revealed the extent of employees’ engagement while this study focuses on perception of the emotional inclusion of engagement and on the development of the typological model of employees’ engagement emotional inclusion. The research is ground on scientific papers of the last twenty years, analysing the theoretical and practical aspects of employee engagement, conducted research in the context of the employee’s emotional state. Based on the performed analysis, a model has been drawn up that reveals the typology of the emotional inclusion of engagement and the factors that condition it, assessing the intensity of their mode and subsequently explaining the circumstances of their mode.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"195 - 200"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46127789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I. Storonyanska, K. Patytska, Ivan R. Zalutskyy, I. Tymechko
Abstract Economic activity stimulation in rural areas is among the major spatial development directions in the EU countries. In its context, the Common Agricultural Policy (CAP) is implemented at the supranational level. Its goals receive substantial financial resources both from the EU budget and national budgets. The paper aims to research the mechanism of the EU CAP development and implementation and its impact on rural economic development and agriculture, and outline advantages and problems to be addressed in the context of the policy implementation. The mechanism of the EU CAP development and implementation is examined, economic development stimulation in rural areas is analyzed across the CAP pillars, and directions of financial support to farmers, agriculture as a whole, and rural areas are emphasized. The analysis of the EU CAP has revealed that public policy should be based on a dual approach to rural areas – in the first place, as national wealth and source of historical-cultural identity of a state, and in the second place, as a driving force on the way to transition to the care economy and environmentally oriented entrepreneurship.
{"title":"Financial Framework for Sustainable Development of the EU Rural Areas: Towards the New Priorities","authors":"I. Storonyanska, K. Patytska, Ivan R. Zalutskyy, I. Tymechko","doi":"10.15544/mts.2022.14","DOIUrl":"https://doi.org/10.15544/mts.2022.14","url":null,"abstract":"Abstract Economic activity stimulation in rural areas is among the major spatial development directions in the EU countries. In its context, the Common Agricultural Policy (CAP) is implemented at the supranational level. Its goals receive substantial financial resources both from the EU budget and national budgets. The paper aims to research the mechanism of the EU CAP development and implementation and its impact on rural economic development and agriculture, and outline advantages and problems to be addressed in the context of the policy implementation. The mechanism of the EU CAP development and implementation is examined, economic development stimulation in rural areas is analyzed across the CAP pillars, and directions of financial support to farmers, agriculture as a whole, and rural areas are emphasized. The analysis of the EU CAP has revealed that public policy should be based on a dual approach to rural areas – in the first place, as national wealth and source of historical-cultural identity of a state, and in the second place, as a driving force on the way to transition to the care economy and environmentally oriented entrepreneurship.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"134 - 145"},"PeriodicalIF":1.4,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42023265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I. Balaniuk, D. Shelenko, O. Shpykuliak, L. Sas, Yurii Cherneviy, A. Diuk
Abstract The currently formed system of the agricultural sector in Ukraine in recent years has been characterized by low social and economic problems due to the insufficient level of prognostic indicators of the development of agricultural enterprises. For agricultural enterprises, maintaining a competitive position in the information market is one of the successes, so forecasting their activities ensures a reliable need for it. Several factors were investigated for their influence on the variability of net earnings, including the number of enterprises, the area of farmland, the number of employees, and the complete expenditure on agricultural products and services.. The forecast showed the growth of net profit with small reductions and its further stabilization until 2030. Scientifically innovative research is the substantiation of the possibility of using the STELLA program for a further attempt to forecast the progress of agrarian business entities. The assessment of the cumulative effect of factors on the change in the net profit of agricultural enterprises has been carried out.
{"title":"Determinants of Performance Indicators of Agricultural Enterprises","authors":"I. Balaniuk, D. Shelenko, O. Shpykuliak, L. Sas, Yurii Cherneviy, A. Diuk","doi":"10.15544/mts.2023.04","DOIUrl":"https://doi.org/10.15544/mts.2023.04","url":null,"abstract":"Abstract The currently formed system of the agricultural sector in Ukraine in recent years has been characterized by low social and economic problems due to the insufficient level of prognostic indicators of the development of agricultural enterprises. For agricultural enterprises, maintaining a competitive position in the information market is one of the successes, so forecasting their activities ensures a reliable need for it. Several factors were investigated for their influence on the variability of net earnings, including the number of enterprises, the area of farmland, the number of employees, and the complete expenditure on agricultural products and services.. The forecast showed the growth of net profit with small reductions and its further stabilization until 2030. Scientifically innovative research is the substantiation of the possibility of using the STELLA program for a further attempt to forecast the progress of agrarian business entities. The assessment of the cumulative effect of factors on the change in the net profit of agricultural enterprises has been carried out.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"45 1","pages":"25 - 36"},"PeriodicalIF":1.4,"publicationDate":"2022-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41443065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The aim of this paper is to demonstrate the successful transfer of transformational leadership program and coaching practice to Lithuanian military education. The authors of this paper propose that the universal nature and theory of transformational leadership is fully applicable to any military organization. Through enhanced learning, feedback and interaction practices any organization will achieve a permanent competitive advantage. A case study of educational system transfer from Finland to Lithuania based on results in Gen. J. Žemaitis Military Academy (MAL) is presented. As a conclusion further interest should be placed on troop level competence development and measurement.
{"title":"Transformational Leadership in Military Education: Lithuanian Case Study","authors":"V. Nissinen, Aistė Dormantaitė, Linas Dungveckis","doi":"10.15544/mts.2022.11","DOIUrl":"https://doi.org/10.15544/mts.2022.11","url":null,"abstract":"Abstract The aim of this paper is to demonstrate the successful transfer of transformational leadership program and coaching practice to Lithuanian military education. The authors of this paper propose that the universal nature and theory of transformational leadership is fully applicable to any military organization. Through enhanced learning, feedback and interaction practices any organization will achieve a permanent competitive advantage. A case study of educational system transfer from Finland to Lithuania based on results in Gen. J. Žemaitis Military Academy (MAL) is presented. As a conclusion further interest should be placed on troop level competence development and measurement.","PeriodicalId":43829,"journal":{"name":"Management Theory and Studies for Rural Business and Infrastructure Development","volume":"44 1","pages":"103 - 116"},"PeriodicalIF":1.4,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48246616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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