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Women in the republican anticlerical ideology. A study from the Malaga press 共和反教权意识形态中的女性。马拉加出版社的一项研究
IF 0.6 Q3 COMMUNICATION Pub Date : 2019-06-19 DOI: 10.15178/VA.2019.147.41-64
Vivat Academia
The process of social laicization undergone in Spain since the early twentieth century led to active political anticlericalism that meant a change in a broad sector of the population. Although Spanish republicanism has traditionally been anticlerical, as the third decade approached, its postulates would be increasingly vehement. The objective we want to achieve with this piece of research is to make women visible during this historical period and under this concrete ideology, in order to know the position of anticlericalism regarding the incipient feminism and the beginning of the departure of women from the family. To this end, we have used a qualitative methodology that has allowed us to analyze exhaustively the republican press in Malaga as the main source of study. This source will provide us with important information to understand both the situation of women and men, since men will have their misgivings and fears about the new role that women are acquiring. A woman traditionally silenced, with no options beyond the private sphere of home, but who also in this first third of the century will undergo an awakening and a beginning of the struggle for their rights, as we will see, and not just taking into account their imposed duties according to the "natural law" that is proper to them. An anticlerical republicanism that will have a clear position on the role and function of women social beings.The process of social laicization undergone in Spain since the early twentieth century led to active political anticlericalism that meant a change in a broad sector of the population. Although Spanish republicanism has traditionally been anticlerical, as the third decade approached, its postulates would be increasingly vehement. The objective we want to achieve with this piece of research is to make women visible during this historical period and under this concrete ideology, in order to know the position of anticlericalism regarding the incipient feminism and the beginning of the departure of women from the family. To this end, we have used a qualitative methodology that has allowed us to analyze exhaustively the republican press in Malaga as the main source of study. This source will provide us with important information to understand both the situation of women and men, since men will have their misgivings and fears about the new role that women are acquiring. A woman traditionally silenced, with no options beyond the private sphere of home, but who also in this first third of the century will undergo an awakening and a beginning of the struggle for their rights, as we will see, and not just taking into account their imposed duties according to the "natural law" that is proper to them. An anticlerical republicanism that will have a clear position on the role and function of women social beings.
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引用次数: 0
Semidesnudo, género y otros factores en publicidad televisiva. Un acercamiento desde la neurociencia 电视广告中的半裸体、性别和其他因素。神经科学的方法
IF 0.6 Q3 COMMUNICATION Pub Date : 2019-06-14 DOI: 10.15178/VA.2019.147.1-21
Alejandro Tapia Frade, Andrés Del Toro-Acosta
This paper shows the results of an experiment in neuroscience on a group of 20 people of both sexes, whose electrodermal activity was measured simultaneously while they were watching TV spots. Also, we paid special attention to the analysis of gender differences and their attentional and emotional activation patterns. The results show that spots containing half-naked models or models only in underwear are significantly higher in average attendance (in both sexes) with respect to those without this feature. In addition, we also concluded that there were significant differences in relation to the familiarity of the audience with the brand in both sexes too (more attention is paid to known brands) Finally, it was also possible to emphasize that attentional activation occurs to a greater extent at the beginning and end of the spot, although it is more clearly seen in the case of women. Likewise, a common pattern of attentional activation may be suggested when a sound rupture occurs.
本文展示了一项神经科学实验的结果,该实验以20名男女为对象,在他们观看电视节目时同时测量了他们的皮肤电活动。此外,我们还特别关注性别差异及其注意和情绪激活模式的分析。结果表明,与那些没有半裸模特或只穿着内衣的模特相比,含有半裸模特的斑点的平均上座率(男女)要高得多。此外,我们还得出结论,男女观众对品牌的熟悉程度也存在显著差异(更多地关注已知品牌)。最后,我们也可以强调,注意力激活在现场的开始和结束时发生得更大,尽管在女性身上更明显。同样,当声音断裂时,可能会提出一种常见的注意力激活模式。
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引用次数: 2
La planificación estratégica de la comunicación en la era digital. Los casos de estudio de Wallapop, Westwing y Fotocasa 数字时代的通信战略规划。Wallapop、Westwing和Photocasa的案例研究
IF 0.6 Q3 COMMUNICATION Pub Date : 2019-05-09 DOI: 10.15178/VA.2019.147.125-138
Patricia Coll Rubio, J. Micó
Communication strategies, especially in the new economy, evolve in an increasingly accelerated way, to adapt to the complex and changing scenario of the interconnected network society. Based on the hypothesis of the existence of an approach to communication strategy360o, heir to the integrated marketing communication approach, the article describes the communication strategies of three digital brands in Barcelona. The city is headquarters of the Mobile World Congress, with an interconnected ecosistem of startups and digital native brands. The results of this research come from three case studies (Wallapop, Westwing and Fotocasa), which show that its strategic planning consists of four phases (research, planning, execution and evaluation), coinciding with the Marston RACE model. The communicative strategy observed in these case studies focuses on the short term, with a growth hacker perspective, characteristic of the startup ecosystem, which takes advantage of the synergies between publicity and public relations actions. To carry out these communication actions, the digital native brands seek all the research and measurement tools at their disposal, which allow them to experiment in a controlled way and make decisions based on data, in a process of continuous learning and taking advantage of synergies between coordinated actions.
传播策略,特别是在新经济中,以越来越快的方式发展,以适应复杂和变化的场景互联网络社会。本文基于传播策略存在的假设,继承了整合营销传播策略,描述了巴塞罗那三个数字品牌的传播策略。这座城市是世界移动通信大会(Mobile World Congress)的总部,拥有由初创企业和数字本土品牌组成的互联生态系统。本研究的结果来自三个案例研究(Wallapop, Westwing和Fotocasa),表明其战略规划包括四个阶段(研究,规划,执行和评估),与马斯顿RACE模型相吻合。在这些案例研究中观察到的传播策略侧重于短期,具有增长黑客的视角,这是创业生态系统的特征,它利用了宣传和公关行动之间的协同效应。为了开展这些传播行动,数字本土品牌寻求所有可用的研究和测量工具,使他们能够以可控的方式进行实验,并根据数据做出决策,在持续学习的过程中,利用协调行动之间的协同效应。
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引用次数: 5
El uso de las redes sociales entre los estudiantes de Grado de Maestro en Un entorno exclusivamente online 在专门的在线环境中,硕士研究生使用社交网络
IF 0.6 Q3 COMMUNICATION Pub Date : 2019-05-09 DOI: 10.15178/VA.2019.147.23-40
Diego Calderón-Garrido, Alicia León-Gómez, Raquel Gil-Fernández
The purpose of this paper is to know the use of social media in the initial training of future teachers in a University in which they operate exclusively online, and compare the results obtained according to gender, age, grades and courses. It has started from the ten most used social media: Facebook, Instagram, Pinterest, Skype, SoundCloud, Tumblr, Twitter, WhatsApp, Wechat and YouTube. The methodology has been based on design, validation and administration of an online questionnaire with a valid sample of 130 participants. Among the most noteworthy results regard to most used social media, WhatsApp, Facebook and Skype were the highlighted channels, but their academic use is not as productive as expected, considering their potential for these purposes, as Facebook for example in virtual teaching environments. However, YouTube usage data indicates that it is a regular learning resource, in spite of not being the most used by these students. It has also been found that Pinterest has more academic use than Instagram, despite the greater use of the last one among young people nowadays, which is explained by the higher age of students and the versatility of Pinterest to show presentations and jobs.
本文的目的是了解在一所完全在线运营的大学中,社交媒体在未来教师初期培训中的使用情况,并根据性别、年龄、年级和课程对所获得的结果进行比较。它从10个最常用的社交媒体开始:Facebook、Instagram、Pinterest、Skype、SoundCloud、Tumblr、Twitter、WhatsApp、微信和YouTube。该方法的基础是设计、验证和管理一份包含130名参与者的有效样本的在线问卷。最值得注意的结果是,在最常用的社交媒体中,WhatsApp、Facebook和Skype是最受关注的渠道,但考虑到它们在这些目的上的潜力,比如Facebook在虚拟教学环境中的潜力,它们的学术用途并不像预期的那样富有成效。然而,YouTube的使用数据表明,它是一个常规的学习资源,尽管不是这些学生使用最多的。研究还发现,Pinterest比Instagram有更多的学术用途,尽管现在年轻人更多地使用Instagram,这可以解释为学生的年龄更高,以及Pinterest在展示演示和工作方面的多功能性。
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引用次数: 9
Innovación y TIC en el paisaje sonoro de la música festera a través de la creación de musicomovigramas 通过MusioMoVigramas的创作,Festera音乐的声音景观中的创新和ICT
IF 0.6 Q3 COMMUNICATION Pub Date : 2019-05-09 DOI: 10.15178/VA.2019.147.109-123
Ana María Botella Nicolás, Amparo Hurtado Soler, Sonsoles Ramos Ahijado
This article is part of a research project on the sound landscape, listening and creation and recreation of environmental and musical education spaces. It consists in a proposal for the creation and use of an interactive auditory-didactic resource, the musicomovigram or musicogram in movement, to work with listening and emotional development through the Fiesta and the music of Moors and Christians of Alcoy and its sound landscape. The great potential of this resource derives from its ability to offer students an attractive visual support synchronized with the progression of the music they listen to, in such a way that both codes advance simultaneously. The main objective is to study the sound landscape and the acoustic environment, as well as the natural environment and the senses, to encourage auditory awareness in the classrooms and encourage active and conscious listening to different environments or sound landscapes, favorable or harmful. The results show that this type of applications makes it possible to develop the perception of the environment within the classroom with quasi - real approaches, increasing the connection between the natural perception of the medium and the artistic expression. The use of ICTs as transversal tools makes it possible to deepen the composition of the visual and sound landscape by relating the environmental sounds with the instruments and selecting musical styles based on the landscape.
本文是一项关于环境和音乐教育空间的声音景观、聆听和创造与再创造的研究项目的一部分。它包含了一个关于创建和使用互动式听觉教学资源的建议,即音乐动态图或音乐图,通过嘉年华、奥尔科的摩尔人和基督徒的音乐及其声音景观,与倾听和情感发展一起工作。这种资源的巨大潜力源于它能够为学生提供一个有吸引力的视觉支持,与他们所听音乐的进展同步,以这种方式,两种代码同时推进。主要目的是研究声景观和声环境,以及自然环境和感官,鼓励课堂上的听觉意识,鼓励积极有意识地倾听不同的环境或声景观,无论是有利的还是有害的。结果表明,这种类型的应用使得在教室内以准真实的方式发展对环境的感知成为可能,增加了媒介的自然感知与艺术表达之间的联系。利用信息通信技术作为横向工具,可以通过将环境声音与乐器联系起来,并根据环境选择音乐风格,从而加深视觉和声音景观的构成。
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引用次数: 3
Preguntar para escribir. Análisis crítico de las entrevistas-perfil de Antonio López Hidalgo en el diario Córdoba (2007-2015) 要求写。采访的批判性分析-安东尼奥·洛佩斯·伊达尔戈在《科尔多瓦日报》上的个人资料(2007-2015年)
IF 0.6 Q3 COMMUNICATION Pub Date : 2019-05-09 DOI: 10.15178/VA.2019.147.139-140
L. García
Resena de: Preguntar para escribir. Analisis critico de las entrevistas-perfil de Antonio Lopez Hidalgo en el diario Cordoba (2007-2015). Maria Jose Ufarte. Diputacion de Cordoba: Cordoba, 2016.
评论来自:询问写作。《科尔多瓦日报》(2007-2015)对安东尼奥·洛佩兹·伊达尔戈简介采访的批判性分析。玛丽亚·何塞·乌法特。科尔多瓦省议会:科尔多瓦,2016年。
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引用次数: 0
Experiencias de trabajo cooperativo en la educación superior. Percepciones sobre su contribución al desarrollo de la competencia social 高等教育合作工作经验。对其对社会能力发展的贡献的看法
IF 0.6 Q3 COMMUNICATION Pub Date : 2019-05-09 DOI: 10.15178/VA.2019.147.87-108
F. J. Sánchez-Marín, M. Parra-Meroño, Beatriz Peña-Acuña
The European Higher Education Area (EHEA) requires the development of key competences to respond to the demands of society and the labor market. Social Competence includes fundamental skills for quality social relationships in the personal and professional sphere. Cooperative Learning is identified as an appropriate method to achieve this goal. This article presents the experience of qualitative research during the 2009-2015 courses in which participatory action research is structured as an appropriate technique, since it investigates the sample, a teaching methodology is designed based on the shortcomings and returns to investigate the effectiveness of learning due to the methodology. We present a case in which participatory action research has been applied to the field of university education in which the adaptation to diversity is more precisely assured by the adequacy that it gives to the classroom under investigation. Besides presents the results of the analysis of the perception expressed by the students about the degree to which cooperative teamwork contributes to the development of their Social Competence after participating in a Cooperative Learning experience. A type of applied research is designed, from a qualitative perspective, not experimental, in the field of evaluation of results for decision making. 126 First and Fourth Grade students participate. Through a Likert-type questionnaire, their perception of emerging competences is gathered in the performance of the Social Competence: Empathy, Consensus or Democratic Participation and Assertiveness. This study provides novelty in that it explores a sample of students with diverse profiles, taking as a starting point in an integrated way various variables and on the perception that the students themselves express explicitly. It is confirmed that the students perceive that, through Cooperative Learning, their Social Competence is developed. The best valued skills are those related to the cognitive field and others of an emotional, axiological and paradigmatic nature are relegated to the background.
欧洲高等教育区(EHEA)要求发展关键能力,以满足社会和劳动力市场的需求。社会能力包括在个人和职业领域建立高质量社会关系的基本技能。合作学习被认为是实现这一目标的适当方法。本文介绍了2009-2015年课程期间的定性研究经验,在该课程中,参与式行动研究被视为一种适当的技术,因为它调查了样本,因此根据不足和回报设计了一种教学方法,以调查该方法的学习有效性。我们提出了一个案例,在该案例中,参与式行动研究已应用于大学教育领域,在该领域中,对多样性的适应更准确地保证了它对被调查课堂的充分性。此外,还分析了学生在参与合作学习体验后对合作团队对其社会能力发展的贡献程度的看法。一种应用研究是从定性的角度而非实验的角度设计的,用于决策结果评估领域。126名一年级和四年级学生参加。通过Likert型问卷,他们对新兴能力的感知集中在社会能力的表现中:同理心、共识或民主参与和自信。这项研究的新颖之处在于,它探索了一个具有不同特征的学生样本,以各种变量和学生自己明确表达的感知为出发点。研究证实,学生认为,通过合作学习,他们的社会能力得到了发展。最有价值的技能是与认知领域相关的技能,而其他具有情感、价值论和范式性质的技能则被置于背景之下。
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引用次数: 10
Dirección de arte y producción publicitaria: analizar, conectar, experimentar y crear 艺术指导和广告制作:分析、连接、实验和创造
IF 0.6 Q3 COMMUNICATION Pub Date : 2019-05-09 DOI: 10.15178/VA.2019.147.65-86
Vanessa Roger-Monzó, Fernando Castelló-Sirvent
This paper presents an educational innovation experience based on the creation of advertising campaigns by students on a subject previously established by the teacher. The experience has been carried out in the subject Art Direction and Advertising Production, given in the 3rd year of the official degree in Communication and Public Relations during the first semester of the 2017-2018 academic year, in the Valencia campus of ESIC Business & Marketing School. The objective of this project is to promote the autonomous and continuous learning of students, increase their active participation and collaborative work in the classroom, as well as linking them to the professional realities of their environment. The process has been approached from two different perspectives: the Felder-Silverman Learning Styles Model FSLSM and the ACEC Model. For this, the questionnaire on the Learning Styles Index (ILS) proposed by Felder and Soloman has been used. Based on the results obtained, a sequence of teaching actions based on four axes has been proposed: analyze, connect, experiment and create (ACEC), integrating the preferences of the students' cognitive profile according to the FSLSM. The quantitative analysis of the experience reveals a high acceptance among the students.
本文提出了一种基于广告活动的教育创新经验,该活动是由学生在教师先前建立的主题上进行的。这些经验是在2017-2018学年第一学期,在ESIC商业与营销学院瓦伦西亚校区的传播与公共关系官方学位三年级的艺术指导和广告制作课程中进行的。该项目的目标是促进学生的自主和持续学习,增加他们在课堂上的积极参与和协作,并将他们与他们所处环境的专业现实联系起来。这个过程已经从两个不同的角度进行了探讨:Felder-Silverman学习风格模型FSLSM和ACEC模型。为此,我们使用了Felder和Soloman提出的学习风格指数(ILS)问卷。在此基础上,提出了基于分析-连接-实验-创造(ACEC)四个轴的教学行动序列,并根据FSLSM整合了学生的认知偏好。对这段经历的定量分析显示,学生们对这段经历的接受程度很高。
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引用次数: 0
El Design Thinking como recurso y metodología para la alfabetización visual y el aprendizaje en preescolares de escuelas multigrado de México / The Desing Thinking as a resource and methodology for visual liteteracy in preschool at Mexican multigrade... The Design Thinking as a resource and method for visual读写和learning in The multigrade schools of mexico / The Design Thinking as a resource and method for visual literacy in The multigrade schools of mexico…
IF 0.6 Q3 COMMUNICATION Pub Date : 2019-03-15 DOI: 10.15178/VA.2019.146.71-95
Montserrat Magro Gutiérrez, Silvia Carrascal Domínguez
The aim of the study is to carry out a research on the influence of the Design Thinking as a resource and methodology in educational contexts in order to promote an active learning in preschool students at Mexican multigrade schools. These tools and methodologies will act as a key to transform learning environments in Preschool Education at rural schools. The results reveal that innovation can be introduced at these schools through communication and visual language, increasing the chances of success, without having to increment the number of resources or improve their infrastructures. Training and innovative and creative development of the educator, as well as a proper use of communication and Visual Literacy, as parts and motors of the learning, will help students to develop and strengthen their creative, innovative and critical thinking. Likewise, focusing on educational ways and learning areas promote a bidirectional and highly enriching attention. That's why educators have to be trained in research, discover, imagining and solving problems in a divergent way in real situations, would be the one who lead this learning and transformation process of the classroom of Children Education.
本研究的目的是研究设计思维作为一种资源和方法在教育背景下的影响,以促进墨西哥多年级学校学龄前学生的主动学习。这些工具和方法将成为改变农村学校学前教育学习环境的关键。结果表明,这些学校可以通过沟通和视觉语言来引入创新,增加成功的机会,而不必增加资源数量或改善基础设施。教育工作者的培训和创新和创造性发展,以及正确使用沟通和视觉素养作为学习的组成部分和动力,将有助于学生发展和加强他们的创造性,创新性和批判性思维。同样,关注教育方式和学习领域促进双向和高度丰富的注意力。这就是为什么教育工作者必须在实际情况下以发散的方式进行研究、发现、想象和解决问题的培训,他们将是引领儿童教育课堂学习和转变过程的人。
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引用次数: 7
La reforma luterana y la transformación de la imagen religiosa en las artes / The Lutheral Reform and the transformation of the religious image in the arts 路德会改革与艺术中宗教形象的转变/路德会改革与艺术中宗教形象的转变
IF 0.6 Q3 COMMUNICATION Pub Date : 2019-03-15 DOI: 10.15178/VA.2019.146.1-20
M. M. Delgado
After 500 years of the emblematic gesture of Martin Luther in Wittenberg that would start the Protestant Reformation, it is necessary to study the place that religious images had in the new vision of Christianity from the Lutheran ideas. The significant proposal of two German artists, Albrecht Durer and Lucas Cranach, the Elder is analyzed. From the first, a unique work, The Four Apostles, which recomposes and reconfigures the religious image from the devotional to the declarative, emphasizing the importance of the Gospel and the word in religious artistic expression. And, of the second, two works that finish sealing the new place that will occupy the religious images in the Lutheran Church, Law and Gospel and Christ blessing the children, with which Cranach approaches the Lutheran preaching and a vision of the religious set of images most linked to the Scriptures. However, in both cases, the demystification of the religious image is remarkable, as long as it takes the place of support for the preaching, avoiding acting as its substitute. The reconfiguration of the religious image that places it in a sphere different from that of the Christian tradition initiated with the official stipulations of the Second Council of Nicaea is analyzed.
在马丁·路德(Martin Luther)在维滕贝格(Wittenberg)开启新教改革的象征性姿态500年后,有必要从路德的思想中研究宗教形象在基督教新视野中的地位。分析了两位德国艺术家Albrecht Durer和Lucas Cranach, The Elder的重要提议。从第一,一个独特的作品,四使徒,重组和重新配置的宗教形象,从虔诚到宣言,强调福音和话语在宗教艺术表现的重要性。第二部,有两部作品完成了对路德教会宗教形象的新定位,《律法与福音》和《基督祝福儿童》克拉纳赫用这两部作品来阐述路德教会的布道以及与圣经最相关的一系列宗教形象。然而,在这两种情况下,宗教形象的去神秘化是显著的,只要它取代了对布道的支持,而不是作为它的替代品。分析了宗教形象的重新配置,将其置于不同于第二次尼西亚大公会议正式规定所发起的基督教传统的领域。
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引用次数: 2
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