Pub Date : 2023-01-24DOI: 10.32897/konaspol.2023.1.0.2377
Achmad Lutfy
The purpose of the study explains vapenoid marketing communications via @vaporenoid_jaktim instagram account. The method used in this study is qualitative work with a qualitative descriptive approach. Data collection is interviewing two people in the freeway. Revolutionary hero no. 14, rw 3, bamboo pd, kec. Duren sawit, east Jakarta city, special area of capital Jakarta 13430. Research shows that marketing strategies used with promotions in social media that give away a weekend, discount a weekly for all member, reward customers with a minimum of 1.000.000, provide a member's card program and provide convenience stores. @vaporenoid_team-sales communications via instastory, and instagram.
{"title":"KOMUNIKASI PEMASARAN VAPENOID_JAKTIM MELALUI MEDIA SOSIAL INSTAGRAM","authors":"Achmad Lutfy","doi":"10.32897/konaspol.2023.1.0.2377","DOIUrl":"https://doi.org/10.32897/konaspol.2023.1.0.2377","url":null,"abstract":"The purpose of the study explains vapenoid marketing communications via @vaporenoid_jaktim instagram account. The method used in this study is qualitative work with a qualitative descriptive approach. Data collection is interviewing two people in the freeway. Revolutionary hero no. 14, rw 3, bamboo pd, kec. Duren sawit, east Jakarta city, special area of capital Jakarta 13430. Research shows that marketing strategies used with promotions in social media that give away a weekend, discount a weekly for all member, reward customers with a minimum of 1.000.000, provide a member's card program and provide convenience stores. @vaporenoid_team-sales communications via instastory, and instagram.","PeriodicalId":443214,"journal":{"name":"Prosiding Konferensi Nasional Sosial dan Politik (KONASPOL)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133814955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-24DOI: 10.32897/konaspol.2023.1.0.2357
Arrizky Putra Ramadhan
The purpose of this study is to explain the communication of teacher and student learning through zoom and gmeet. The method used in this research is a qualitative research with a qualitative descriptive approach. The data collection technique was the daily observation of a 5th grader in the area of Graha Kalimas Housing Jl. Senteong No.21, Tambun, Kec. South Tambun, Bekasi Regency, West Java 17510. The results showed that learning communication that occurred to teachers and students at Titian Ilmu Elementary School was via zoom and gmeet.
本研究的目的是通过zoom和gmeet来解释师生学习的沟通。本研究采用的是定性研究与定性描述相结合的方法。数据收集技术是对Graha Kalimas Housing jr .地区的一名五年级学生的日常观察。香港淡文城21号南坦布恩，别加西摄政，西爪哇17510。结果表明:提香伊木小学师生之间的学习交流主要是通过zoom和gmeet进行的。
{"title":"KOMUNIKASI PEMEBELAJARAN SEKOLAH DASAR TITIAN ILMU VIA ZOOM DAN GMEET","authors":"Arrizky Putra Ramadhan","doi":"10.32897/konaspol.2023.1.0.2357","DOIUrl":"https://doi.org/10.32897/konaspol.2023.1.0.2357","url":null,"abstract":"The purpose of this study is to explain the communication of teacher and student learning through zoom and gmeet. The method used in this research is a qualitative research with a qualitative descriptive approach. The data collection technique was the daily observation of a 5th grader in the area of Graha Kalimas Housing Jl. Senteong No.21, Tambun, Kec. South Tambun, Bekasi Regency, West Java 17510. The results showed that learning communication that occurred to teachers and students at Titian Ilmu Elementary School was via zoom and gmeet.","PeriodicalId":443214,"journal":{"name":"Prosiding Konferensi Nasional Sosial dan Politik (KONASPOL)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125125019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-24DOI: 10.32897/konaspol.2023.1.0.2371
Jessica Indriany Putri
This study aims to describe how celebrity nonverbal communication styles introduce endorsement products. the concept used in this study is the concept of communication style and nonverbal communication, the research method used is a qualitative research method with a digital ethnographic approach, data collection techniques using online observation techniques and documentation. This observation was carried out on the activity of the Instagram account belonging to @clarissaputri_. The results of this study indicate a nonverbal communication style, namely when Clarissa endorses a nonverbal communication style on her Instagram account using object communication where she does a makeup tutorial and then shows her endorsement product which indirectly she is doing an endorsement.
{"title":"GAYA KOMUNIKASI NONVERBAL SELEBGRAM DALAM MENGENALKAN PRODUK ENDORSEMENT","authors":"Jessica Indriany Putri","doi":"10.32897/konaspol.2023.1.0.2371","DOIUrl":"https://doi.org/10.32897/konaspol.2023.1.0.2371","url":null,"abstract":"This study aims to describe how celebrity nonverbal communication styles introduce endorsement products. the concept used in this study is the concept of communication style and nonverbal communication, the research method used is a qualitative research method with a digital ethnographic approach, data collection techniques using online observation techniques and documentation. This observation was carried out on the activity of the Instagram account belonging to @clarissaputri_. The results of this study indicate a nonverbal communication style, namely when Clarissa endorses a nonverbal communication style on her Instagram account using object communication where she does a makeup tutorial and then shows her endorsement product which indirectly she is doing an endorsement.","PeriodicalId":443214,"journal":{"name":"Prosiding Konferensi Nasional Sosial dan Politik (KONASPOL)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134387043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-24DOI: 10.32897/konaspol.2023.1.0.2372
Andini Putri Pratiwi
This research aims to determine the emergence of the roleplay phenomenon that forms a virtual identity in Twitter social media. This brings up character differences in the original identity of the roleplay account owner. The development of increasingly advanced technology shows that everyone can hide their true identity but can still socially interact freely. The method used in this research is a qualitative research with a phenomenological research approach. The technique used in this research is sourced from interviews and documentation. Interviews were conducted with one person and observations made by players in online interactions on the activity of the Twitter account @dyeonjuft. The results of this study indicate that the virtual identity that is formed in the roleplayer phenomenon depends on the idol whose identity is borrowed to form an account user character. The communication process carried out online is related to the CMC theory which allows another life in the virtual world.
{"title":"IDENTITAS VIRTUAL PADA ROLEPLAYER DI TWITTER","authors":"Andini Putri Pratiwi","doi":"10.32897/konaspol.2023.1.0.2372","DOIUrl":"https://doi.org/10.32897/konaspol.2023.1.0.2372","url":null,"abstract":"This research aims to determine the emergence of the roleplay phenomenon that forms a virtual identity in Twitter social media. This brings up character differences in the original identity of the roleplay account owner. The development of increasingly advanced technology shows that everyone can hide their true identity but can still socially interact freely. The method used in this research is a qualitative research with a phenomenological research approach. The technique used in this research is sourced from interviews and documentation. Interviews were conducted with one person and observations made by players in online interactions on the activity of the Twitter account @dyeonjuft. The results of this study indicate that the virtual identity that is formed in the roleplayer phenomenon depends on the idol whose identity is borrowed to form an account user character. The communication process carried out online is related to the CMC theory which allows another life in the virtual world.","PeriodicalId":443214,"journal":{"name":"Prosiding Konferensi Nasional Sosial dan Politik (KONASPOL)","volume":"333 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116460622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-24DOI: 10.32897/konaspol.2023.1.0.2356
Gusniar Diva Amyzahra
The purpose of this study explains how the Givency Make Up Academy applies the marketing strategy of communication to consumers. The concepts used in this study are marketing communications and communication strategies. The methods used in this research are qualitative, the research approach is descriptive. The research was done at the givency make up academy. The data-gathering technique on this research is an interview. Interviews are made by three sources that are the owner, the coach1, and thecoach2. The results of this study suggest that Givency Make Up Academy could strengthen marketing strategies and communication applications aimed at helping the givency make up academy. Furthermore, communication strategies made by gma are effective because it performs structured marketing. The impact derived from the marketing communications affected the consumer interest in joining the givency make upacademy.
本研究的目的是解释Givency Make Up Academy如何将传播营销策略应用于消费者。本研究中使用的概念是营销传播和传播策略。本研究采用的方法是定性的，研究方法是描述性的。这项研究是在补习学院进行的。本研究的数据收集方法是访谈。采访有三个来源:老板、教练和教练。本研究结果提示，补习化妆学院可以加强营销策略和传播应用，以帮助补习化妆学院。此外，gma制定的传播策略是有效的，因为它执行结构化营销。来自营销传播的影响影响了消费者加入捐赠补习班的兴趣。
{"title":"STRATEGI KOMUNKASI PEMASARAN GIVENCY MAKE UP ACADEMY DALAM MEMPROMOSIKAN JASA KELAS MAKE UP","authors":"Gusniar Diva Amyzahra","doi":"10.32897/konaspol.2023.1.0.2356","DOIUrl":"https://doi.org/10.32897/konaspol.2023.1.0.2356","url":null,"abstract":"The purpose of this study explains how the Givency Make Up Academy applies the marketing strategy of communication to consumers. The concepts used in this study are marketing communications and communication strategies. The methods used in this research are qualitative, the research approach is descriptive. The research was done at the givency make up academy. The data-gathering technique on this research is an interview. Interviews are made by three sources that are the owner, the coach1, and thecoach2. The results of this study suggest that Givency Make Up Academy could strengthen marketing strategies and communication applications aimed at helping the givency make up academy. Furthermore, communication strategies made by gma are effective because it performs structured marketing. The impact derived from the marketing communications affected the consumer interest in joining the givency make upacademy.","PeriodicalId":443214,"journal":{"name":"Prosiding Konferensi Nasional Sosial dan Politik (KONASPOL)","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126685818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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