Pub Date : 2021-10-02DOI: 10.1080/12259276.2021.2002010
Paro Mishra, Yogita Suresh
ABSTRACT This article examines the growing industry of digital self-tracking technologies designed for the female body, popularly known as femtech. Focusing mainly on reproductive technologies and applications, it situates femtech within the broader historical context of excluding women from research on medicine and clinical trials. Approaching femtech as datafied body projects, we argue that, even though these digital reproductive health technologies enhance user capacity for self-knowledge by quantifying reproduction, they raise apprehensions about issues of reproductive surveillance. These datafied body projects are not only technology-driven, but are also shaped by the neo-liberal ethos in which the state-corporate nexus shifts the onus of health management to participatory individuated forms, deemed as “empowering,” while simultaneously harnessing this user-generated data for control and profit. Finally, we argue that merely representing women in all spheres of health and procuring data on the female body is insufficient to address the larger concerns of gender in health. A more close-grained approach that addresses the structural embeddedness of exploitation of the female body for profit and the masculine epistemology around which these technologies are built is necessary.
{"title":"Datafied body projects in India: Femtech and the rise of reproductive surveillance in the digital era","authors":"Paro Mishra, Yogita Suresh","doi":"10.1080/12259276.2021.2002010","DOIUrl":"https://doi.org/10.1080/12259276.2021.2002010","url":null,"abstract":"ABSTRACT This article examines the growing industry of digital self-tracking technologies designed for the female body, popularly known as femtech. Focusing mainly on reproductive technologies and applications, it situates femtech within the broader historical context of excluding women from research on medicine and clinical trials. Approaching femtech as datafied body projects, we argue that, even though these digital reproductive health technologies enhance user capacity for self-knowledge by quantifying reproduction, they raise apprehensions about issues of reproductive surveillance. These datafied body projects are not only technology-driven, but are also shaped by the neo-liberal ethos in which the state-corporate nexus shifts the onus of health management to participatory individuated forms, deemed as “empowering,” while simultaneously harnessing this user-generated data for control and profit. Finally, we argue that merely representing women in all spheres of health and procuring data on the female body is insufficient to address the larger concerns of gender in health. A more close-grained approach that addresses the structural embeddedness of exploitation of the female body for profit and the masculine epistemology around which these technologies are built is necessary.","PeriodicalId":44322,"journal":{"name":"Asian Journal of Womens Studies","volume":"27 1","pages":"597 - 606"},"PeriodicalIF":0.9,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49153893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-02DOI: 10.1080/12259276.2021.2002012
R. Kaur, Paro Mishra, Anindita Mahumdar
Entanglements of reproductive practices in India: Sex ratios, fertility, birthing and new reproductive technologies Ravinder KAUR, Paro MISHRA and Anindita MAHUMDAR Department of Humanities and Social Sciences, Indian Institute of Technology, Delhi, India; Department of Social Sciences and Humanities, Indraprastha Institute of Information Technology, Delhi, India; Department of Liberal Arts, Indian Institute of Technology, Hyderabad, India
{"title":"Entanglements of reproductive practices in India: Sex ratios, fertility, birthing and new reproductive technologies","authors":"R. Kaur, Paro Mishra, Anindita Mahumdar","doi":"10.1080/12259276.2021.2002012","DOIUrl":"https://doi.org/10.1080/12259276.2021.2002012","url":null,"abstract":"Entanglements of reproductive practices in India: Sex ratios, fertility, birthing and new reproductive technologies Ravinder KAUR, Paro MISHRA and Anindita MAHUMDAR Department of Humanities and Social Sciences, Indian Institute of Technology, Delhi, India; Department of Social Sciences and Humanities, Indraprastha Institute of Information Technology, Delhi, India; Department of Liberal Arts, Indian Institute of Technology, Hyderabad, India","PeriodicalId":44322,"journal":{"name":"Asian Journal of Womens Studies","volume":"27 1","pages":"530 - 534"},"PeriodicalIF":0.9,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44807296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-02DOI: 10.1080/12259276.2021.1981526
Azam Sarwar, Hong Zeng
ABSTRACT This paper is focused on Shoaib Mansoor’s feminist film, Bol (2011), seen as a commentary on religious “absolute explanatory schemes.” 1 Arguing that the film demonstrates how Pakistani patriarchy maneuvers sacred texts to construct comforting illusions for women, this paper uses the theory of Islamic Feminism to unravel the politics of religious interpretation and the discursive influence of Islamic fundamentalism. It notes that the protagonist’s inner conflict is a transgressional act and dragoons her into disrupting socio-religious boundaries. The paper also examines the film's confessional nature, exposing gender inequalities and injustices exercised through self-authorized religious dogma. Viewers of Bol enter a journey not only through the nodi that confront women and plague contemporary enunciations of Islam, but also through heterogeneous forms of iniquitous oppression, systematic bigotry, forced marriage, and endemic violence. The article concludes that by bridging the gulf between Islam and feminism, women’s rights movements can be effective in the Islamic world.
{"title":"Breaking free from patriarchal appropriation of sacred texts: An Islamic feminist critique of Bol","authors":"Azam Sarwar, Hong Zeng","doi":"10.1080/12259276.2021.1981526","DOIUrl":"https://doi.org/10.1080/12259276.2021.1981526","url":null,"abstract":"ABSTRACT This paper is focused on Shoaib Mansoor’s feminist film, Bol (2011), seen as a commentary on religious “absolute explanatory schemes.” 1 Arguing that the film demonstrates how Pakistani patriarchy maneuvers sacred texts to construct comforting illusions for women, this paper uses the theory of Islamic Feminism to unravel the politics of religious interpretation and the discursive influence of Islamic fundamentalism. It notes that the protagonist’s inner conflict is a transgressional act and dragoons her into disrupting socio-religious boundaries. The paper also examines the film's confessional nature, exposing gender inequalities and injustices exercised through self-authorized religious dogma. Viewers of Bol enter a journey not only through the nodi that confront women and plague contemporary enunciations of Islam, but also through heterogeneous forms of iniquitous oppression, systematic bigotry, forced marriage, and endemic violence. The article concludes that by bridging the gulf between Islam and feminism, women’s rights movements can be effective in the Islamic world.","PeriodicalId":44322,"journal":{"name":"Asian Journal of Womens Studies","volume":"27 1","pages":"465 - 487"},"PeriodicalIF":0.9,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42046873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/12259276.2021.1957195
Shriya Thakkar
ABSTRACT The massive spurt in rural labor migration has led to urbanization in contemporary India. While research on gendered migration of informal labor focuses on male-outmigration and views women as “passive followers,” this study draws on the narratives of women domestic workers in Delhi to explore how they emerge as breadwinners within their households and how this sudden transformation of employment status impacts their position in their households. Further, it reimagines empowerment as an intimate engagement process for the women involving constant renegotiations of unequal power relations, gendered roles, responsibilities, beliefs, and values. Thereby, I examine how female domestic workers construct their identities in a socio-cultural environment where choices are limited for them.
{"title":"Moving towards empowerment: Migrant domestic workers in India","authors":"Shriya Thakkar","doi":"10.1080/12259276.2021.1957195","DOIUrl":"https://doi.org/10.1080/12259276.2021.1957195","url":null,"abstract":"ABSTRACT The massive spurt in rural labor migration has led to urbanization in contemporary India. While research on gendered migration of informal labor focuses on male-outmigration and views women as “passive followers,” this study draws on the narratives of women domestic workers in Delhi to explore how they emerge as breadwinners within their households and how this sudden transformation of employment status impacts their position in their households. Further, it reimagines empowerment as an intimate engagement process for the women involving constant renegotiations of unequal power relations, gendered roles, responsibilities, beliefs, and values. Thereby, I examine how female domestic workers construct their identities in a socio-cultural environment where choices are limited for them.","PeriodicalId":44322,"journal":{"name":"Asian Journal of Womens Studies","volume":"27 1","pages":"425 - 440"},"PeriodicalIF":0.9,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41660903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/12259276.2021.1961347
Ebtesam Barakat
ABSTRACT This paper presents the narratives of Druze women in Israel, focusing on their strategies in dealing with their parents and the clergy for obtaining secondary and higher education. These reveal their use of different forms of agency in their struggle for education, pointing to the key role played by their mothers. I argue that these patterns are related to the intersectionality of at least two subordinating and oppressive mechanisms: the Israeli state’s negligence with respect to Druze society and the social and religious structures imposed on Druze women. Their struggle to seek education is an example of women’s resistance against patriarchal oppression from within.
{"title":"Struggling against religious rules and patriarchy: Druze women strive for education in Israel","authors":"Ebtesam Barakat","doi":"10.1080/12259276.2021.1961347","DOIUrl":"https://doi.org/10.1080/12259276.2021.1961347","url":null,"abstract":"ABSTRACT This paper presents the narratives of Druze women in Israel, focusing on their strategies in dealing with their parents and the clergy for obtaining secondary and higher education. These reveal their use of different forms of agency in their struggle for education, pointing to the key role played by their mothers. I argue that these patterns are related to the intersectionality of at least two subordinating and oppressive mechanisms: the Israeli state’s negligence with respect to Druze society and the social and religious structures imposed on Druze women. Their struggle to seek education is an example of women’s resistance against patriarchal oppression from within.","PeriodicalId":44322,"journal":{"name":"Asian Journal of Womens Studies","volume":"27 1","pages":"363 - 383"},"PeriodicalIF":0.9,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43984585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/12259276.2021.1970351
Subarna Ghosh, L. Sen, S. Mali, Md. Mozahidul Islam, Jhantu Bakchi
ABSTRACT Ensuring nutrition at the household level has been one of the greatest challenges for rural communities in Bangladesh. In this study, a coastal sub-district in Barguna, Bangladesh was selected for data collection, where we undertook 20 focus group discussions, 10 key informant interviews, and dietary diversity scoring with 50 respondents to understand women’s involvement in decision-making and income-generating activity. Based on descriptive and thematic analyses, we found that women’s participation in various income-generating activities made them self-dependent in decision-making within their households, which in turn improved their roles in household food security and nutritional management. The pattern of family food distribution revealed that most women ate meals leftover by males, whereas 48 percent consumed food from less than four food groups. These findings should be useful for public health workers, activists, and national/international stakeholders involved in improving the dietary quality and nutritional status of rural people.
{"title":"The role of rural women in household food security and nutrition management in Bangladesh","authors":"Subarna Ghosh, L. Sen, S. Mali, Md. Mozahidul Islam, Jhantu Bakchi","doi":"10.1080/12259276.2021.1970351","DOIUrl":"https://doi.org/10.1080/12259276.2021.1970351","url":null,"abstract":"ABSTRACT Ensuring nutrition at the household level has been one of the greatest challenges for rural communities in Bangladesh. In this study, a coastal sub-district in Barguna, Bangladesh was selected for data collection, where we undertook 20 focus group discussions, 10 key informant interviews, and dietary diversity scoring with 50 respondents to understand women’s involvement in decision-making and income-generating activity. Based on descriptive and thematic analyses, we found that women’s participation in various income-generating activities made them self-dependent in decision-making within their households, which in turn improved their roles in household food security and nutritional management. The pattern of family food distribution revealed that most women ate meals leftover by males, whereas 48 percent consumed food from less than four food groups. These findings should be useful for public health workers, activists, and national/international stakeholders involved in improving the dietary quality and nutritional status of rural people.","PeriodicalId":44322,"journal":{"name":"Asian Journal of Womens Studies","volume":"27 1","pages":"441 - 459"},"PeriodicalIF":0.9,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48142497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/12259276.2021.1955447
Asif Iqbal Dawar, Marcos Farias Ferreira
ABSTRACT This paper seeks to make a contribution to the discussion on the consequences of social change brought about by relief programs in humanitarian contexts. It examines the extent to which the Unconditional Cash Transfer (UCT) program (2014–2016) in the Pakistani tribal district of North Waziristan (NW) has influenced patriarchal gender norms in the region, in transforming perceptions about what men and women can do and on changing gender relations. Through interviews conducted in the field between 2017 and 2019, we examine the positive, albeit limited, impact on society and conclude that our study enabled a better understanding of micro practices and processes that challenge the patriarchal structure of society and the norms that sustain it. We illustrate how such processes have started to influence patriarchal norms by improving women’s status both at home and in the community, eventually leading to a shift in traditional perceptions and constructions of gender relations. Although these changes do appear significant, gender equality will continue to face tough challenges in the region and its consolidation depends on the collective efforts of development stakeholders to support unconditional, gender sensitive relief programs that transcend immediate humanitarian and post-humanitarian concerns.
{"title":"Impact of emergency cash assistance on gender relations in the tribal areas of Pakistan","authors":"Asif Iqbal Dawar, Marcos Farias Ferreira","doi":"10.1080/12259276.2021.1955447","DOIUrl":"https://doi.org/10.1080/12259276.2021.1955447","url":null,"abstract":"ABSTRACT This paper seeks to make a contribution to the discussion on the consequences of social change brought about by relief programs in humanitarian contexts. It examines the extent to which the Unconditional Cash Transfer (UCT) program (2014–2016) in the Pakistani tribal district of North Waziristan (NW) has influenced patriarchal gender norms in the region, in transforming perceptions about what men and women can do and on changing gender relations. Through interviews conducted in the field between 2017 and 2019, we examine the positive, albeit limited, impact on society and conclude that our study enabled a better understanding of micro practices and processes that challenge the patriarchal structure of society and the norms that sustain it. We illustrate how such processes have started to influence patriarchal norms by improving women’s status both at home and in the community, eventually leading to a shift in traditional perceptions and constructions of gender relations. Although these changes do appear significant, gender equality will continue to face tough challenges in the region and its consolidation depends on the collective efforts of development stakeholders to support unconditional, gender sensitive relief programs that transcend immediate humanitarian and post-humanitarian concerns.","PeriodicalId":44322,"journal":{"name":"Asian Journal of Womens Studies","volume":"27 1","pages":"338 - 362"},"PeriodicalIF":0.9,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/12259276.2021.1955447","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49325080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/12259276.2021.1968629
Jelena Košinaga
ABSTRACT This critical ethnographic study explores the lived experiences of Japanese women and their desire to learn English in view of what can be referred to as the commodification of feminism. I approached 11 Japanese women to understand what kinds of desires they had to learn English and how they experienced the power derived out of learning the language. The data represented six themes: (1) desire to be acknowledged by other women, (2) mother’s influence as essential, (3) boost in confidence, (4) preference for multiculturalism rather than monoculturalism, (5) hegemonic position of a native English speaker is precarious, (6) dating is an alternative to lessons with native speaker. These findings demonstrate how these women’s desires, mediated through English, were versatile and cannot be articulated solely via discourses of intimacy with the West.
{"title":"Japanese women’s desire to learn English: Commodification of feminism in the language market","authors":"Jelena Košinaga","doi":"10.1080/12259276.2021.1968629","DOIUrl":"https://doi.org/10.1080/12259276.2021.1968629","url":null,"abstract":"ABSTRACT This critical ethnographic study explores the lived experiences of Japanese women and their desire to learn English in view of what can be referred to as the commodification of feminism. I approached 11 Japanese women to understand what kinds of desires they had to learn English and how they experienced the power derived out of learning the language. The data represented six themes: (1) desire to be acknowledged by other women, (2) mother’s influence as essential, (3) boost in confidence, (4) preference for multiculturalism rather than monoculturalism, (5) hegemonic position of a native English speaker is precarious, (6) dating is an alternative to lessons with native speaker. These findings demonstrate how these women’s desires, mediated through English, were versatile and cannot be articulated solely via discourses of intimacy with the West.","PeriodicalId":44322,"journal":{"name":"Asian Journal of Womens Studies","volume":"27 1","pages":"406 - 424"},"PeriodicalIF":0.9,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45380346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/12259276.2021.1965365
Anwesha Ghosh
ABSTRACT Domestic work is a highly feminized sector of work in Bangladesh, where women from poor neighborhoods of Dhaka city are found laboring for very low wages, without legal or social protection. Such work remains unrecognized and invisible, although it has been done for generations. Over the years, mobilization of domestic workers (DWs) by the National Domestic Women Workers Union (NDWWU) has helped to develop the leadership and negotiation capacities of its members, resulting in some improvement in their working conditions. This article is based on the qualitative findings of a study on social protection for DWs in three South Asian countries, namely, Bangladesh, Nepal and India, conducted by the Women in Informal Employment: Globalizing and Organizing (WIEGO) in collaboration with International Domestic Workers Federation (IDWF). This article presents the challenges and major risks such workers face in Bangladesh. In addition, it also examines the struggle that the biggest domestic workers union, NDWWU and its allies have undertaken in order to ensure decent work conditions as well as legal and social protective measures for DWs in the country. In doing so, I aim to contribute to the limited literature on mobilization of the workers and related policy concerns in Bangladesh and the wider region.
{"title":"Recognizing invisible work: The women domestic workers' movement in Bangladesh","authors":"Anwesha Ghosh","doi":"10.1080/12259276.2021.1965365","DOIUrl":"https://doi.org/10.1080/12259276.2021.1965365","url":null,"abstract":"ABSTRACT Domestic work is a highly feminized sector of work in Bangladesh, where women from poor neighborhoods of Dhaka city are found laboring for very low wages, without legal or social protection. Such work remains unrecognized and invisible, although it has been done for generations. Over the years, mobilization of domestic workers (DWs) by the National Domestic Women Workers Union (NDWWU) has helped to develop the leadership and negotiation capacities of its members, resulting in some improvement in their working conditions. This article is based on the qualitative findings of a study on social protection for DWs in three South Asian countries, namely, Bangladesh, Nepal and India, conducted by the Women in Informal Employment: Globalizing and Organizing (WIEGO) in collaboration with International Domestic Workers Federation (IDWF). This article presents the challenges and major risks such workers face in Bangladesh. In addition, it also examines the struggle that the biggest domestic workers union, NDWWU and its allies have undertaken in order to ensure decent work conditions as well as legal and social protective measures for DWs in the country. In doing so, I aim to contribute to the limited literature on mobilization of the workers and related policy concerns in Bangladesh and the wider region.","PeriodicalId":44322,"journal":{"name":"Asian Journal of Womens Studies","volume":"27 1","pages":"384 - 405"},"PeriodicalIF":0.9,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48018082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/12259276.2021.1924482
Haeyoung Jang, Ngoc Nguyen, Seung-Ho Kwon
ABSTRACT This paper aims to explore the growing popularity and consumption of Korean popular culture, known as Hallyu (Originating from Chinese, the Korean term, Hallyu is “Hàn lưu” in Vietnamese and pronounced similarly. During our interviews, we used the latter term, and in our survey we referred to “Korean cultural products”) (Korean Wave) amongst young Vietnamese women and examine its socio-cultural implications. To this end, we used in-depth interviews and a survey questionnaire as the main methods of data collection and endeavored to identify the trends and meaning of young women’s consumption of Hallyu products in Vietnam. Findings suggest that these signify the following: (i) the emergence of a new generation of womanhood in Vietnam and their empowerment as modern consumers who navigate consumer choices and complement information through the use of diverse channels, and (ii) their desire to construct a modern and cosmopolitan femininity and lifestyle underpinned by the changing role and status of women in the country. These findings add to a growing body of literature on the transnational consumption of media and goods as well as on women’s empowerment, especially in developing countries.
{"title":"Women’s empowerment and transnational consumption of Hallyu in Vietnam","authors":"Haeyoung Jang, Ngoc Nguyen, Seung-Ho Kwon","doi":"10.1080/12259276.2021.1924482","DOIUrl":"https://doi.org/10.1080/12259276.2021.1924482","url":null,"abstract":"ABSTRACT This paper aims to explore the growing popularity and consumption of Korean popular culture, known as Hallyu (Originating from Chinese, the Korean term, Hallyu is “Hàn lưu” in Vietnamese and pronounced similarly. During our interviews, we used the latter term, and in our survey we referred to “Korean cultural products”) (Korean Wave) amongst young Vietnamese women and examine its socio-cultural implications. To this end, we used in-depth interviews and a survey questionnaire as the main methods of data collection and endeavored to identify the trends and meaning of young women’s consumption of Hallyu products in Vietnam. Findings suggest that these signify the following: (i) the emergence of a new generation of womanhood in Vietnam and their empowerment as modern consumers who navigate consumer choices and complement information through the use of diverse channels, and (ii) their desire to construct a modern and cosmopolitan femininity and lifestyle underpinned by the changing role and status of women in the country. These findings add to a growing body of literature on the transnational consumption of media and goods as well as on women’s empowerment, especially in developing countries.","PeriodicalId":44322,"journal":{"name":"Asian Journal of Womens Studies","volume":"27 1","pages":"184 - 207"},"PeriodicalIF":0.9,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/12259276.2021.1924482","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45574491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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