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Slow food and the slow food movement: a case study of consumer activism in Turkiye 慢食与慢食运动:土耳其消费者行动主义案例研究
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-01-08 DOI: 10.1108/jhti-06-2023-0441
Tuba Tokuçoğlu Yumuşak, K. G. Yilmaz, Seyda Z. Deligonul, Tamer Cavusgil
PurposeThe slow food movement has become increasingly widespread globally in recent years. This paper focuses on explaining how Turkish cuisine, which has a deep-rooted history, meshes with the slow food movement and how this movement affects consumer behavior.Design/methodology/approachBased on expert opinion analysis with academics knowledgeable about the food industry and gastronomy, this paper explores how the slow food movement in Turkiye is evolving and how consumers perceive it. Content analysis was applied to the data obtained from the personal interviews.FindingsThe authors find that the slow food movement creates a strong brand image for businesses that rely on emphasizing the responsibility to the ecological system while appealing to the five senses of consumers. It already shows great potential even in emerging markets where typical household discretionary income is modest.Practical implicationsBased on key theories regarding all sales activism cases, the authors have offered insights into the dynamics, motivations and techniques of the case. Ensuring the preservation of the slow food movement, framing and creating associations need to be examined.Originality/valueSlow food is a movement that emerged against the standard, fast, tasty, but unhealthy products of the fast-food industry. It entails product variety, local flavors and preference for the single-flavor focus embedded in the fast-food movement. The movement started with considerations of gastronomy and later was institutionalized as a social movement phenomenon. Later, it expanded its base to activism, targeting various social issues.
目的近年来,慢食运动在全球范围内日益广泛。本文重点解释了历史悠久的土耳其美食如何与慢食运动相融合,以及慢食运动如何影响消费者的行为。设计/方法/途径本文基于对食品工业和美食业有研究的学者进行的专家意见分析,探讨了土耳其的慢食运动是如何发展的,以及消费者是如何看待慢食运动的。研究结果作者发现,慢食运动为企业创造了强大的品牌形象,这些企业强调对生态系统的责任,同时吸引消费者的五种感官。即使是在家庭可自由支配收入一般不高的新兴市场,慢食运动也已显示出巨大的潜力。原创性/价值慢食运动是针对快餐业标准、快速、美味但不健康的产品而兴起的运动。它包括产品的多样性、当地风味以及对快餐运动中单一风味的偏好。这一运动始于对美食的考虑,后来被制度化为一种社会运动现象。后来,它的基础扩大到行动主义,以各种社会问题为目标。
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引用次数: 0
Bridging perceived psychological and social risks with shared beliefs: unveiling tourists' behavioral intentions through nostalgia 用共同信念弥合感知到的心理和社会风险:通过怀旧揭示游客的行为意图
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-01-02 DOI: 10.1108/jhti-08-2023-0525
Sadaf Razzaq, Naeem Akhtar
PurposeThe study examines tourists' psychological and social risk and shared beliefs – devotion, concerns and entertainment – at a religious and cultural heritage destination. It also examines how shared beliefs impact tourists’ nostalgia. Further, it examines whether nostalgia affects choice deferral and revisit intentions. Finally, it investigates how moderation of place attachment strengthens the link between shared beliefs – devotion, concerns, entertainment and nostalgia.Design/methodology/approachThe data were collected from 439 inbound tourists, with 272 completing online questionnaires and 167 participating in face-to-face survey. Data analysis was performed using Amos 24.0 and SPSS 25.0, employing structural equation modeling (SEM) and the PROCESS macro.FindingsThe findings suggest that perceived psychological and social risk negatively impacts tourists' shared beliefs – devotion, concerns and entertainment – which positively impacts nostalgia. Positive nostalgic association boosts revisit intention and hampers choice deferral. The data also show how strong place attachment strengthens the relationship between shared beliefs – devotion, concerns and entertainment – and tourists’ perceived nostalgia.Research limitations/implicationsThis work contributes to information behavior using S-O-R theory. It analyzes the psychological and social risks of destination visits and how nostalgia affects shared beliefs and revisit intentions. Management and policymakers at destination enterprises can use the findings to design measures to enhance revisit intentions despite risk considerations.Originality/valuePakistan's destination tourism is underutilized amid its religious and cultural heritage significance. The literature has ignored how perceived psychological and social risk affects travelers' shared beliefs and nostalgic feelings. Thus, this study suggests and validates these linkages utilizing stimulus-organism-response (S-O-R) theory in Pakistan's unique environment with inbound tourists.
目的 本研究探讨了游客在宗教和文化遗产目的地的心理和社会风险以及共同信仰--奉献、关注和娱乐。研究还探讨了共同信仰如何影响游客的怀旧情绪。此外,本研究还探讨了乡愁是否会影响选择延迟和重游意向。最后,它还研究了地方依恋的调节作用如何加强共同信仰--奉献、关注、娱乐和乡愁之间的联系。设计/方法/途径从 439 名入境游客中收集了数据,其中 272 人完成了在线问卷,167 人参与了面对面调查。数据分析使用 Amos 24.0 和 SPSS 25.0,采用结构方程建模(SEM)和 PROCESS 宏进行。研究结果研究结果表明,感知到的心理和社会风险对游客的共同信念--奉献、关注和娱乐--产生负面影响,而对怀旧产生正面影响。积极的怀旧联想会增强游客的重游意愿,并阻碍游客推迟选择。数据还显示了强烈的地方依恋如何加强了共同信念--奉献、关注和娱乐--与游客感知到的乡愁之间的关系。它分析了目的地访问的心理和社会风险,以及乡愁如何影响共同信念和重游意向。目的地企业的管理者和决策者可以利用研究结果来设计措施,在考虑到风险的情况下提高重游意愿。文献忽略了心理和社会风险感知如何影响旅游者的共同信念和怀旧情感。因此,本研究利用刺激-组织-反应(S-O-R)理论,在巴基斯坦独特的入境游客环境中提出并验证了这些联系。
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引用次数: 0
Does employee resilience work? The effects of job insecurity on psychological withdrawal behavior and work engagement 员工复原力有用吗?工作不稳定对心理退缩行为和工作投入的影响
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-01-02 DOI: 10.1108/jhti-06-2023-0423
M. Yasami, Kullada Phetvaroon, Mayukh Dewan, Kristina Stosic
PurposeThe onset of a health crisis has substantially crippled the hotel industry, causing employees' fears of an imminent job loss. This study investigates how hotel employees' perceived job insecurity affects work engagement and psychological withdrawal behavior. Additionally, it explores the mediating role of work engagement between job insecurity and psychological withdrawal behavior, along with examining the moderating effects of employee resilience on the links between job insecurity, work engagement and psychological withdrawal behavior.Design/methodology/approachAdopting simple random sampling, a total of 357 completed questionnaires by Thai frontline hotel employees in 36 four- and five-star international hotel chains in Phuket, Thailand, were analyzed. Data analyses were undertaken by SPSS version 25.0 and partial least squares structural equation modeling (PLS-SEM) version 4.0.9.1.FindingsResults indicate that perceived job insecurity diminishes work engagement and leads to psychological withdrawal behavior. Work engagement is found to partially mediate the connection between job insecurity and psychological withdrawal behavior. Furthermore, employee resilience lessens the impact of job insecurity on work engagement while reinforcing the link between work engagement and psychological withdrawal behavior.Practical implicationsThe study findings offer valuable practical implications, illustrating how Thai hospitality firms can cultivate effective talent management practices to develop and enhance employees' skills, engagement and enthusiasm in their work. These practices can assist employees in coping with and managing their perceptions of job insecurity during turbulent times and uncontrollable crises.Originality/valueThis study creates a compelling framework to elucidate the connections among COVID-19-intensified job insecurity, work-related outcomes and personal factors. It introduces a previously underexamined perspective that enriches the authors' theoretical comprehension of how personal resources, like employee resilience, serve as protective factors, shaping employee behavior and performance amidst job insecurity. Moreover, the study advocates for a synthesizing approach, emphasizing the integration of various theoretical perspectives and past literature, particularly when research gaps cannot be sufficiently addressed by a single theory.
目的健康危机的爆发极大地削弱了酒店业,导致员工担心即将失去工作。本研究探讨了酒店员工感知到的工作不安全感如何影响工作投入度和心理退缩行为。此外,本研究还探讨了工作投入在工作不安全感和心理退缩行为之间的中介作用,并研究了员工抗压能力对工作不安全感、工作投入和心理退缩行为之间联系的调节作用。数据分析采用 SPSS 25.0 版和偏最小二乘法结构方程模型(PLS-SEM)4.0.9.1 版。结果结果表明,感知到的工作不安全感会降低工作投入度并导致心理退缩行为。研究发现,工作投入在一定程度上调节了工作不安全感与心理退缩行为之间的联系。此外,员工的抗挫折能力减轻了工作不安全感对工作投入度的影响,同时加强了工作投入度与心理退缩行为之间的联系。 实际意义研究结果提供了宝贵的实际意义,说明了泰国酒店业企业如何培养有效的人才管理实践,以发展和提高员工的技能、工作投入度和工作热情。这些实践可以帮助员工在动荡时期和不可控制的危机中应对和管理他们对工作不安全感的认识。 原创性/价值本研究创建了一个引人注目的框架,以阐明 COVID-19 加剧的工作不安全感、工作相关结果和个人因素之间的联系。它引入了一个以前未被充分研究的视角,丰富了作者对个人资源(如员工复原力)如何作为保护因素,在工作不安全感中塑造员工行为和绩效的理论理解。此外,该研究还提倡综合方法,强调整合各种理论观点和以往的文献,尤其是在单一理论无法充分解决研究缺口的情况下。
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引用次数: 0
Hotel leaders' benevolent leadership, career management and employees' work engagement during COVID-19: a conservation of resources perspective COVID-19期间酒店领导的仁慈领导、职业管理和员工的工作投入:资源保护视角
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-01-01 DOI: 10.1108/jhti-08-2023-0521
Wisanupong Potipiroon, Hataikwan Junthong
PurposeDrawing upon conservation of resources (COR) theory, this study aims to examine whether benevolent leadership from top hotel leaders can foster employees' work engagement during COVID-19 via two valued career-related resources, namely organizational career management (OCM) and individual career management (ICM). This study also proposes that the importance of ICM as a resource diminishes when ICM plays a prominent role.Design/methodology/approachSurvey data were collected from 600 employees in 20 hotels located in a major tourist destination in Thailand during COVID-19. The data were analyzed using latent moderated mediation structural equation modeling (SEM).FindingsThis study found that the relationship between hotel leaders' benevolent leadership and employees' work engagement was mediated by both OCM and ICM. Furthermore, as expected, this study found that the indirect effect of benevolent leadership via OCM was weaker when ICM was high.Practical implicationsThis study sheds light on the importance of hotel leaders and career management activities in promoting employees' work engagement. Thus, despite concerns that investing in career management activities might lead employees to manage themselves out of the organization, the current findings indicate otherwise.Originality/valueBased on the resource-gain perspective, this study contributes to the leadership and hospitality literature by being among the first to show that the influence of benevolent leadership on work engagement occurs through the simultaneous mediating roles of OCM and ICM. Moreover, this study contributes to the current debate about the interactive effects of OCM and ICM.
目的根据资源保护(COR)理论,本研究旨在探讨在 COVID-19 期间,酒店高层领导的仁慈领导能否通过两种与职业相关的重要资源(即组织职业管理(OCM)和个人职业管理(ICM))促进员工的工作投入。本研究还提出,当 ICM 发挥突出作用时,ICM 作为一种资源的重要性就会降低。设计/方法/途径在 COVID-19 期间,本研究收集了泰国主要旅游目的地 20 家酒店 600 名员工的调查数据。研究结果本研究发现,酒店领导的仁慈领导与员工工作投入之间的关系受到 OCM 和 ICM 的调节。此外,正如预期的那样,本研究发现,当 ICM 高时,仁慈领导通过 OCM 产生的间接影响较弱。因此,尽管人们担心投资职业管理活动可能会导致员工将自己管理出组织,但目前的研究结果却表明并非如此。原创性/价值基于资源收益的视角,本研究首次表明仁慈型领导对工作投入度的影响是通过OCM和ICM的同时中介作用产生的,从而为领导力和酒店业文献做出了贡献。此外,本研究还对当前有关 OCM 和 ICM 互动效应的讨论做出了贡献。
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引用次数: 0
Hierarchical value mapping of diners in Macao's casino restaurants 澳门赌场餐厅食客的等级价值图谱
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-01-01 DOI: 10.1108/jhti-07-2023-0476
Pui Kuan Tina Fan, Ja Young (Jacey) Choe, Yeseul Na
PurposeThis study explores the linkages between various attributes, consequences and values of casino restaurants and the differences in the hierarchical value maps between female and male customers and between casino players and non-casino players.Design/methodology/approachThis study was conducted using the means-end chain (MEC) theory. The data were collected using the hard-laddering method. Two hundred forty-one responses were analyzed.FindingsAttributes such as “taste,” “reasonable prices,” and “discounts” were associated with the values “personal happiness,” “considered,” “life satisfaction,” and “life-quality enhancement” at casino restaurants. Males were found to hold “prompt services” as important when dining at casino restaurants, while females held a “spacious environment” to be critical. Furthermore, “use of casino complimentary credits” was important to casino players, while “free parking” and “comfortable seats” mattered for non-casino players.Practical implicationsIt is suggested that casinos add more Asian cuisines in their casino restaurants in Macao to attract customers who value culinary and cultural exploration while simultaneously satisfying tourists from neighboring regions who wish to enjoy familiar foods when they visit Macao. In addition, the authors recommend that casinos develop menu items that can be served quickly to casino players.Originality/valueThis study is based on the MEC theory and broadens the range of studies on casino restaurants. Furthermore, it provides useful information to guide casino restauranteurs in developing their marketing and operational strategies for different customer segments.
目的 本研究探讨了赌场餐厅的各种属性、后果和价值之间的联系,以及女性和男性顾客之间、赌场玩家和非赌场玩家之间在等级价值图谱上的差异。采用硬梯法收集数据。结果在赌场餐厅,"口味"、"合理价格 "和 "折扣 "等属性与 "个人幸福感"、"考虑"、"生活满意度 "和 "生活质量提高 "等价值观相关联。在赌场餐厅就餐时,男性认为 "及时的服务 "非常重要,而女性则认为 "宽敞的环境 "至关重要。此外,"使用赌场赠送的积分 "对赌客来说很重要,而 "免费停车 "和 "舒适的座位 "对非赌客来说则很重要。 实用启示 作者建议澳门赌场在其赌场餐厅中增加更多亚洲菜肴,以吸引那些重视美食和文化探索的顾客,同时满足那些希望在访问澳门时享用熟悉美食的周边地区游客的需求。此外,作者还建议赌场开发能够快速为赌场玩家提供服务的菜单项目。原创性/价值本研究以 MEC 理论为基础,扩大了赌场餐厅研究的范围。此外,它还提供了有用的信息,指导赌场餐饮业者针对不同的顾客群体制定营销和运营策略。
{"title":"Hierarchical value mapping of diners in Macao's casino restaurants","authors":"Pui Kuan Tina Fan, Ja Young (Jacey) Choe, Yeseul Na","doi":"10.1108/jhti-07-2023-0476","DOIUrl":"https://doi.org/10.1108/jhti-07-2023-0476","url":null,"abstract":"PurposeThis study explores the linkages between various attributes, consequences and values of casino restaurants and the differences in the hierarchical value maps between female and male customers and between casino players and non-casino players.Design/methodology/approachThis study was conducted using the means-end chain (MEC) theory. The data were collected using the hard-laddering method. Two hundred forty-one responses were analyzed.FindingsAttributes such as “taste,” “reasonable prices,” and “discounts” were associated with the values “personal happiness,” “considered,” “life satisfaction,” and “life-quality enhancement” at casino restaurants. Males were found to hold “prompt services” as important when dining at casino restaurants, while females held a “spacious environment” to be critical. Furthermore, “use of casino complimentary credits” was important to casino players, while “free parking” and “comfortable seats” mattered for non-casino players.Practical implicationsIt is suggested that casinos add more Asian cuisines in their casino restaurants in Macao to attract customers who value culinary and cultural exploration while simultaneously satisfying tourists from neighboring regions who wish to enjoy familiar foods when they visit Macao. In addition, the authors recommend that casinos develop menu items that can be served quickly to casino players.Originality/valueThis study is based on the MEC theory and broadens the range of studies on casino restaurants. Furthermore, it provides useful information to guide casino restauranteurs in developing their marketing and operational strategies for different customer segments.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"132 13","pages":""},"PeriodicalIF":3.9,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139128434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Is “luxury” simply a marketing gimmick? Evaluating value in the experiencescapes of developed and developing countries 奢侈品 "只是营销噱头吗?评估发达国家和发展中国家体验景观的价值
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-26 DOI: 10.1108/jhti-01-2023-0034
Rohan Karri
PurposeLuxury as a construct warrants an assessment of entities promoting themselves as luxurious offerings. Therefore, this study attempts to evaluate the experiencescapes of luxury trains operating in developed and developing countries to assess the presence of luxury values in the elements affecting tourists' experiences and immersion.Design/methodology/approachTwo different types of luxury trains were selected from across developed and developing countries for a holistic assessment of the experiencescapes. Through netnography and hermeneutic interpretation, this study analyzes 218 experiential descriptions on Tripadvisor from luxury trains of Australia, UK, Peru and India.FindingsAlthough luxury trains in both the regions entailed financial, functional, social and individual value, they struggled to offer these values in conjunction. While the positioning of luxury trains in developing countries under the “inaccessible luxury” segment is exaggerated, developed countries were also found to struggle with customer service and management.Practical implicationsBy emphasizing on areas within the control of the service providers, short-haul luxury trains can be a better fit in developing countries. Better usability testing and employee training should be undertaken to improve the functional values of luxury in long-haul luxury trains of developed countries.Originality/valueThis article not only assesses the validity of luxury trains' positioning but also provides new insights into the nature of the tourist immersion process. Having extensively discussed experiences in the backdrop of luxury, it contributes to the progression of literature on luxury trains, experiencescapes and immersion.
目的 豪华作为一种概念,需要对宣传自己为豪华产品的实体进行评估。因此,本研究试图评估在发达国家和发展中国家运营的豪华列车的体验景观,以评估影响游客体验和沉浸感的要素中是否存在奢侈价值。研究结果虽然这两个地区的豪华列车都具有经济、功能、社会和个人价值,但它们都难以同时提供这些价值。通过强调服务提供商可以控制的领域,短途豪华列车可以更好地适应发展中国家。应进行更好的可用性测试和员工培训,以提高发达国家长途豪华列车的豪华功能价值。 原创性/价值 本文不仅评估了豪华列车定位的有效性,还对游客沉浸过程的本质提出了新的见解。文章广泛讨论了豪华背景下的体验,为有关豪华列车、体验景观和沉浸感的文献的发展做出了贡献。
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引用次数: 0
The internal and external effect of environmental complexity on business responses: a PLS-SEM and artificial neural network approach 环境复杂性对企业应对措施的内外部影响:PLS-SEM 和人工神经网络方法
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-19 DOI: 10.1108/jhti-03-2023-0147
My Bui, Thi-Thanh-Huyen Tran
PurposeIn the wake of severe socio-economic damage, many firms have made creative and technological progress in their responses to the COVID-19 crisis. This paper examines internal and external environmental complexity elements as antecedents of business responses and builds a framework for tourism firms to respond to the pandemic crisis.Design/methodology/approachThis study obtained survey data from 395 respondents in the Vietnamese tourism and hospitality industry. A partial least squares structural equation modeling–artificial neural network approach was used to examine various combinations of internal and external environmental complexity elements that have different impacts on business responses and firms' performance.FindingsThe knowledge and practice created by the firm's employees (individual creativity), obtained from traditional contexts (traditionality) were identified as internal environmental complexity factors while practice learned from other firms (mimetic pressure), information processing (status certainty) and digital transformation (digital technology speed) were treated as external environmental complexity factors. Internal and external environmental complexity factors influence business responses and firms' performance positively but differently.Practical implicationsThis study demonstrates that firms should integrate their internal environment of creativity and traditionality with external environmental factors of mimetic pressure, status certainty and digital technology speed to create better business responses, and thus firm performance in the COVID-19 era.Originality/valueThis investigation contributes to environmental research and narrows the existing research gap relating to the association between types of environmental complexity and firms' responsive action, which then influence firms' performance in terms of sustainable competitiveness.
目的 在经历了严重的社会经济损失之后,许多企业在应对 COVID-19 危机的过程中取得了创造性的技术进步。本文研究了作为企业应对措施前因的内部和外部环境复杂性要素,并构建了旅游企业应对大流行病危机的框架。研究结果企业员工创造的知识和实践(个人创造力)、从传统环境中获得的知识和实践(传统性)被确定为内部环境复杂性因素,而从其他企业学到的实践(模仿压力)、信息处理(状态确定性)和数字化转型(数字技术速度)被视为外部环境复杂性因素。本研究表明,企业应将创造性和传统性的内部环境与模仿压力、地位确定性和数字技术速度等外部环境因素相结合,以创造更好的业务响应,从而在 COVID-19 时代提高企业绩效。
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引用次数: 0
The effects of virtual reality travel on satisfaction and visiting intention utilizing an extended stimulus-organism-response theory: perspectives from Thai tourists 利用扩展的刺激-机体-反应理论研究虚拟现实旅游对满意度和旅游意向的影响:泰国游客的观点
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-19 DOI: 10.1108/jhti-05-2023-0321
Raksmey Sann, Pakkapol Luecha, Rawisara Rueangchaithanakun
PurposeThis study investigates how virtual reality (VR) travel attributes (e.g. sense and quality of information) influence spectators' flow experience, how emotion and past experience affect enjoyment and examines the impact of flow experience and enjoyment on satisfaction and booking or visiting intention.Design/methodology/approachThe VR tour stimuli were fabricated using scenic views from the National Aquarium in the USA. Participants were equipped with Matterport VR and audio headsets and started their virtual travel. Once the participants completed their VR tours, they were asked to complete the questionnaire. Using the stimulus-organism-response theory, 303 valid responses were analyzed using partial least square structural equation modeling (PLS-SEM).FindingsThe results showed that the sense and quality of information in VR travel positively and significantly impacted the flow experience. Moreover, emotions and past experiences positively and significantly influenced the enjoyment of VR travel. Similarly, flow experience and enjoyment positively and significantly affect satisfaction. However, satisfaction with VR-related tourism experiences negatively affects users' bookings and visiting intentions.Practical implicationsThis study concludes that, from Thai tourists' perspectives, virtual travel should be used as a solution only during the pandemic because, in the long term it can cause a loss to the business chain in the tourism industry.Originality/valueTo the best of the authors' knowledge, no prior research has examined the influence of past experiences and emotions on satisfaction with VR travel.
目的 本研究探讨了虚拟现实(VR)旅游属性(如感官和信息质量)如何影响观众的流动体验,情感和过往经验如何影响享受,以及流动体验和享受对满意度和预订或参观意向的影响。参与者配备 Matterport VR 和音频耳机,开始虚拟旅行。参与者完成 VR 旅游后,会被要求填写调查问卷。结果表明,VR 旅行中的信息感和信息质量对流动体验产生了积极而显著的影响。此外,情感和过往经历也对 VR 旅行的乐趣产生了积极而显著的影响。同样,流动体验和享受也会对满意度产生积极而重要的影响。本研究的结论是,从泰国游客的角度来看,虚拟旅游只应作为大流行病期间的一种解决方案,因为从长远来看,它会给旅游业的商业链造成损失。
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引用次数: 0
From congruity to loyalty: how congruity factors drive sharing economy 从一致性到忠诚度:一致性因素如何推动共享经济发展
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-18 DOI: 10.1108/jhti-08-2023-0527
A.K. Fazeen Rasheed, Janarthanan Balakrishnan
PurposeThe study examines the influence of various congruity factors (economic, safety and Health, hedonic, and functional) on tourists' satisfaction with sharing economy-based services.Design/methodology/approachA single cross-sectional design is used in the study, with 513 travellers surveyed directly at three different tourist destinations in India. The partial least squares-structural equation modelling approach is used to analyse the data.FindingsThe research shows that congruity factors significantly influence tourists' satisfaction with sharing economy-based services. Moreover, satisfaction is strongly associated with recommendation intention for these services and customer loyalty. Additionally, the intention to recommend directly leads to increased customer loyalty.Practical implicationsThe results offer pertinent insights for stakeholders in the sharing economy, including tourism marketers, policymakers and corporations. Aligning services with the identified congruity factors can enhance user satisfaction, boost recommendation rates and foster long-standing customer loyalty.Originality/valueThis study stands out for its thorough investigation into how congruity factors influence tourist satisfaction within the context of the sharing economy. Additionally, by focusing on specific demographic differentiators, such as age (gen Z or old gen) and gender (male or female), the study provides a nuanced understanding that enriches the existing body of knowledge.
目的本研究探讨了各种一致性因素(经济性、安全与健康、享乐性和功能性)对游客对基于共享经济的服务的满意度的影响。研究结果研究表明,一致性因素显著影响游客对共享经济服务的满意度。此外,满意度与这些服务的推荐意向和客户忠诚度密切相关。实践意义研究结果为共享经济的利益相关者,包括旅游营销人员、政策制定者和企业提供了中肯的见解。将服务与已识别的一致性因素相匹配,可以提高用户满意度、提升推荐率并培养长期的客户忠诚度。此外,通过关注特定的人口差异因素,如年龄(Z 世代或老一代)和性别(男性或女性),本研究提供了一种细致入微的理解,丰富了现有的知识体系。
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引用次数: 0
Tourists' willingness to contribute to smart tourism: a construal level theory perspective 游客为智慧旅游做贡献的意愿:构想水平理论视角
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-11 DOI: 10.1108/jhti-07-2023-0483
Hao Sun, Kaede Sano
PurposeSmart tourism has become an inevitable trend in future tourism development. However, despite significant investment in its technological foundation, little is known about whether and when tourists are willing to be involved in smart tourism. This study explores tourists' willingness to contribute to smart tourism development by empirically examining their intention to share personal information and use smart technology.Design/methodology/approachBased on construal level theory (CLT), a 2 (far/near spatial distance) × 2 (gain/loss persuasive information frame) × 2 (altruistic/egoistic value orientation) laboratory experiment with different contextual features was designed to examine tourists' willingness to contribute to smart tourism.FindingsTourists are most willing to share personal information and use smart technologies when spatial distance aligns with information framing, spatial distance aligns with value orientation and information framing aligns with value orientation.Practical implicationsThis study provides essential insights for destination management organizations (DMOs) about tourists' perceptions of smart tourism, enabling DMOs to develop more precise marketing strategies to encourage tourists to contribute to smart tourism development and enrich tourists' travel experiences.Originality/valueThis study enriches theoretical knowledge of DMOs' boundaries in encouraging tourists to contribute to smart tourism and provides critical insights into future smart tourism development for researchers and practitioners.
智慧旅游已成为未来旅游发展的必然趋势。然而,尽管对其技术基础进行了大量投资,但游客是否愿意以及何时愿意参与智能旅游却知之甚少。本研究通过实证考察游客分享个人信息和使用智能技术的意愿,探讨游客为智慧旅游发展做出贡献的意愿。基于解释水平理论(CLT),设计了具有不同语境特征的2(远/近空间距离)× 2(得/失说服性信息框架)× 2(利他/利己价值取向)实验室实验,考察了游客对智慧旅游的贡献意愿。当空间距离与信息框架一致、空间距离与价值取向一致、信息框架与价值取向一致时,游客最愿意分享个人信息并使用智能技术。实践意义本研究为目的地管理组织了解游客对智慧旅游的看法提供了重要的见解,使目的地管理组织能够制定更精确的营销策略,以鼓励游客为智慧旅游的发展做出贡献,丰富游客的旅游体验。原创性/价值本研究丰富了dmo在鼓励游客为智慧旅游做出贡献方面的边界理论知识,并为研究人员和实践者提供了未来智慧旅游发展的重要见解。
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Journal of Hospitality and Tourism Insights
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