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Going green: predicting tourists' intentions to stay at eco-friendly hotels – the roles of green attitude and environmental concern 走向绿色:预测游客入住生态友好型酒店的意愿--绿色态度和环境关切的作用
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-07 DOI: 10.1108/jhti-05-2023-0355
Le Van Huy, Hien T.T. Nguyen, Phan Hoang Long, Phan Quyen Phu Thi, Pham Tan Nhat
PurposeBy anchoring on the ability-motivation-opportunity (AMO) framework, this research aims to examine the effect of tourists' green ability, motivation and opportunity to access green information on digital media platforms (green AMO) on their intention to stay at green hotels. The study also tests the moderating role of environmental concern and the mediating role of green attitude in this relationship.Design/methodology/approachAn online survey was conducted on large Facebook groups and by an international tour operator in March 2022. Through convenience sampling, 600 responses were collected from local and international tourists. Partial least squares structural equation modeling was performed to validate the research model.FindingsThe results reveal that tourists' intention to stay at green hotels is positively affected by their green AMO through indirect and direct channels. Specifically, green AMO indirectly effects tourists' intention to stay at green hotels by raising their green attitude. The results also indicate that the direct effect is moderated by environmental concern.Research limitations/implicationsThe findings demonstrate the importance of facilitating tourists' access to environmental information on social media platforms, which enhances green attitude and intention to stay at green hotels. This study also proposes practical solutions that managers of green hotels can employ to target green-oriented customers and conduct environmental campaigns on digital platforms.Originality/valueThe research is the first to investigate the effects of tourists' green AMO on their intention to stay at green hotels. It is also the first to explore the roles of environmental concern and green attitude in this relationship.
目的通过能力-动机-机会(AMO)框架,研究游客在数字媒体平台上获取绿色信息的能力、动机和机会(green AMO)对其入住绿色酒店意愿的影响。研究还检验了环境关注的调节作用和绿色态度在这一关系中的中介作用。设计/方法/方法一项在线调查于2022年3月由一家国际旅游运营商在大型Facebook群中进行。通过方便抽样,从本地和国际游客中收集了600份回复。通过偏最小二乘结构方程建模对研究模型进行验证。结果表明,游客的绿色住宿偏好通过间接和直接渠道正向影响游客的绿色酒店住宿意愿。具体而言,绿色AMO通过提高游客的绿色态度,间接影响游客入住绿色酒店的意愿。结果还表明,直接影响受到环境关注的调节。研究的局限性/启示研究结果表明,促进游客在社交媒体平台上获取环境信息的重要性,这有助于提高绿色态度和入住绿色酒店的意愿。本研究还提出了可行的解决方案,绿色酒店的管理者可以采用这些解决方案来针对绿色导向的客户,并在数字平台上开展环保活动。独创性/价值本研究首次调查了游客的绿色AMO对其入住绿色酒店意愿的影响。这也是第一次探讨环境关注和绿色态度在这种关系中的作用。
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引用次数: 0
Understanding asymmetric effects of attribute performance on tourist satisfaction with island tourism using user-generated data 利用用户生成的数据了解属性表现对游客海岛旅游满意度的非对称影响
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-04 DOI: 10.1108/jhti-06-2023-0416
GuangMeng Ji, S. Ng, J. Cheah, Wei-Chong Choo
PurposePast research often relies on linear relationship assumptions from the perspective of managers when studying the relationship between attribute performance and satisfaction. However, this study extracts tourists’ online reviews to explore asymmetric relationships and identifies island tourism satisfiers, hybrids and dissatisfiers.Design/methodology/approachThe research uses 3,523 reviews from Tripadvisor to examine Langkawi Island’s tourist satisfaction. Latent Dirichlet allocation (LDA) machine-learning approach, penalty–reward contrast analysis and asymmetric impact-performance analysis (AIPA) were employed to extract and analyse the data.FindingsLangkawi’s dissatisfiers included “hotel and restaurant”, “beach leisure”, “water sport”, “snorkelling”, “commanding view”, “waterfall”, “sky bridge walk”, “animal show”, “animal feeding”, “history culture”, “village activity” and “duty-free mall”. Amongst these, five were low performers. Hybrids encompassed “ticket purchasing”, “amenity” “traditional food market” and “gift and souvenir”, all of which were low performers. Only one attribute was categorised as a satisfier: “nature view” which performed exceptionally well.Practical implicationsThis study provides recommendations to enhance tourist satisfaction and address tourist dissatisfaction. The elements requiring immediate attention for enhancement are the five low-performance dissatisfiers, as they represent tourists’ fundamental expectations. Conversely, the satisfier or excitement factor (i.e. nature views – mangroves and wildlife) could be prominently featured in promotional materials.Originality/valueThis research constitutes an early endeavour to categorise attributes of island tourism into groups of satisfaction, hybrid or dissatisfaction based on user-generated data. It is underpinned by two-factor and three-factor theories.
目的以往的研究在研究属性绩效与满意度的关系时,往往依赖于管理者视角下的线性关系假设。然而,本研究提取了游客的在线评论来探索不对称关系,并识别出岛屿旅游的满意、混合和不满意因素。设计/方法/方法本研究使用了Tripadvisor上的3523条评论来调查兰卡威岛的游客满意度。采用潜在狄利克雷分配(LDA)机器学习方法、奖惩对比分析和非对称影响-绩效分析(AIPA)对数据进行提取和分析。不满意的项目包括“酒店和餐厅”、“海滩休闲”、“水上运动”、“浮潜”、“居高临下”、“瀑布”、“天桥漫步”、“动物表演”、“动物喂养”、“历史文化”、“乡村活动”和“免税商场”。在这些公司中,有5家表现不佳。混合词包括“购票”、“便利设施”、“传统食品市场”和“礼品纪念品”,均表现不佳。只有一个属性被归类为令人满意的:“自然景观”,表现得非常好。本研究为提升游客满意度和解决游客不满提供了建议。需要立即注意的是五个低绩效不满意因素,因为它们代表了游客的基本期望。相反,令人满意或兴奋的因素(即自然景观-红树林和野生动物)可以在宣传材料中突出突出。原创性/价值本研究是根据用户生成的数据将岛屿旅游属性分为满意、混合或不满意三类的早期尝试。它以两因素和三因素理论为基础。
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引用次数: 0
Do Instagram reels influence travelers' behavioral and e-WOM intentions for the selection of ecotourism destination? Instagram 卷轴是否会影响游客选择生态旅游目的地的行为和电子口碑意向?
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-04 DOI: 10.1108/jhti-03-2023-0135
Nidhi Sharma, Nilesh Arora
PurposeThere has been considerable discussion about the utilization of social media effectively in tourist research. Still, there is a paucity of information about its usage for ecotourism destination selection. The study aims to determine critical factors influencing travelers' behavioral and electronic word-of-mouth (e-WOM) intentions to use Instagram reels to select an ecotourism destination.Design/methodology/approachThis study is based on the motivated consumer innovativeness theory and technology acceptance model. Purposive sampling was applied to acquire data from Instagram users. Data were gathered from 445 respondents and 415 valid responses were analyzed using partial least square structural equational modeling.FindingsThe findings of the study confirmed the positive impact of perceived ease of use, socially motivated consumer innovativeness and hedonically motivated consumer innovativeness on travelers' attitude except for perceived usefulness. The outcomes also revealed a significant influence of travelers' attitude on behavioral and e-WOM intention.Research limitations/implicationsThe study's findings were intended to offer insights into traveler behavior to critical players in the tourism sector, including destination marketers, travel companies, the government and policymakers. They must comprehend how useful Instagram is for the tourist industry, which will help them better understand how to attract travelers through Instagram reels to market their destination.Originality/valueThe current investigation is the first attempt to investigate the travelers' behavioral and e-WOM intentions to use Instagram reels to select an ecotourism destination.
关于在旅游研究中如何有效地利用社交媒体已经有了相当多的讨论。然而,关于它在生态旅游目的地选择中的使用的信息仍然很缺乏。该研究旨在确定影响旅行者使用Instagram视频选择生态旅游目的地的行为和电子口碑(e-WOM)意图的关键因素。设计/方法/方法本研究基于动机消费者创新理论和技术接受模型。采用有目的的抽样方法从Instagram用户中获取数据。采用偏最小二乘结构方程模型对445份有效问卷进行分析。研究结果证实了除感知有用性外,感知易用性、社会动机消费者创新和享乐动机消费者创新对旅行者态度的积极影响。结果还显示,旅行者的态度对行为和电子口碑意愿有显著影响。研究局限/启示本研究的发现旨在为旅游行业的关键参与者,包括目的地营销人员、旅游公司、政府和政策制定者提供有关旅行者行为的见解。他们必须了解Instagram对旅游业有多有用,这将有助于他们更好地了解如何通过Instagram视频吸引游客来营销他们的目的地。独创性/价值本次调查是首次尝试调查旅行者使用Instagram视频选择生态旅游目的地的行为和e-WOM意图。
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引用次数: 0
Should I stay or should I go back? Factors influencing snowbirds' permanent relocation intention 我应该留下还是回去?影响雪鸟永久迁移意向的因素
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-04 DOI: 10.1108/jhti-07-2023-0485
Suja Chaulagain, Jianwen Li, Rojan Baniya, Abraham Pizam
PurposeThe objective of the present study was to investigate the impacts of familiarity with and awareness of Florida as a snowbird destination, and satisfaction with the snowbird experience on Florida's image and on snowbirds' permanent relocation intention to Florida. Additionally, the influence of Florida's image on snowbirds' behavioral intention to move to Florida permanently was investigated.Design/methodology/approachData gathered from 304 snowbirds were utilized in employing structural equation modeling to assess the research model.FindingsThe study results showed that awareness of and familiarity with Florida as a snowbird destination, and satisfaction with the snowbird experience significantly influenced participants' image perceptions of Florida. In addition, awareness of and familiarity with Florida as a snowbird destination, and participants' image of Florida had a significant influence on snowbirds' intentions to move to Florida permanently.Practical implicationsThe findings of the study provide significant insights for destination marketing and management organizations and local policymakers in formulating and enacting policies in snowbird destinations to efficiently address migration trends.Originality/valueThis study is one of the first papers to empirically investigate and successfully construct a comprehensive model that explicate the determinants of snowbird tourists' permanent relocation intention.
目的本研究的目的是探讨佛罗里达州作为雪鸟目的地的熟悉度和认知度,以及对雪鸟体验的满意度对佛罗里达州形象和雪鸟永久迁移到佛罗里达州意向的影响。此外,研究了佛罗里达州形象对雪鸟永久移居佛罗里达州的行为意向的影响。设计/方法/方法收集304只雪鸟的数据,采用结构方程建模对研究模型进行评估。研究结果表明,对佛罗里达州作为雪鸟目的地的认知和熟悉程度,以及对雪鸟体验的满意度显著影响了参与者对佛罗里达州的形象感知。此外,对佛罗里达州作为雪鸟目的地的认识和熟悉程度,以及参与者对佛罗里达州的形象对雪鸟永久迁移到佛罗里达州的意向有显著影响。研究结果为雪鸟目的地的营销和管理组织以及当地政策制定者制定和实施政策以有效应对迁徙趋势提供了重要的见解。原创性/价值本研究是首次实证研究并成功构建雪鸟游客永久迁移意愿影响因素综合模型的研究之一。
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引用次数: 0
Examining how coolness of service robots influences customers' delight: mediating role of perceived values 研究服务机器人的酷炫程度如何影响顾客的愉悦感:感知价值的中介作用
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-24 DOI: 10.1108/jhti-02-2023-0069
Jia-Jhou Wu, Sue-Ting Chang, Yung-Ping Lin, Tom M.Y. Lin
PurposeWhen encountering novel technology, customers often use the term “cool” to express their thoughts; therefore, coolness has become crucial for launching service robots. However, research on the impact mechanism of “coolness” is lacking. This study explored the relationship between delight and behavioral intention regarding the coolness of service robots in the food and beverage industry while discussing the mediating roles of utilitarian and hedonic values.Design/methodology/approachQuestionnaires were distributed online with links to the survey posted on restaurant discussion boards on Facebook and online community platforms such as Dcard. In total, 540 responses were deemed valid. The hypotheses were tested using the partial least squares structural equation modeling method.FindingsThe results indicate that coolness positively impacted both utilitarian and hedonic values and that both perceived values positively impacted delight. Moreover, coolness does not directly impact delight but must be mediated by perceived value to be effective.Practical implicationsIncreasing customer perceptions of the coolness of service robots is recommended. Moreover, regarding customer revisits, utilitarian value services can delight customers more effectively than hedonic value services.Originality/valueThe stimulus-organism-response model was used to identify the relationships among coolness, perceived value, delight and behavioral intention. Moreover, the authors investigated the impact of coolness on utilitarian and hedonic values. These findings are significant for the development of smart restaurants and provide a critical reference for exploring service robots.
目的当遇到新技术时,客户通常会用 "酷 "来表达他们的想法;因此,"酷 "已成为推出服务机器人的关键。然而,有关 "酷 "的影响机制的研究却十分缺乏。本研究探讨了餐饮业服务机器人 "酷 "的愉悦感与行为意向之间的关系,同时讨论了功利价值和享乐价值的中介作用。共有 540 份回复被视为有效。结果表明,"酷 "对功利价值和享乐价值都有积极影响,而这两种感知价值都对愉悦感有积极影响。此外,酷感并不直接影响愉悦感,而必须通过感知价值的中介作用才能产生效果。实践意义建议提高顾客对服务机器人酷感的感知。此外,就顾客再次光顾而言,功利性价值服务比享乐性价值服务更能有效地愉悦顾客。原创性/价值该研究采用了刺激-组织-反应模型来确定酷感、感知价值、愉悦和行为意向之间的关系。此外,作者还研究了酷感对功利价值和享乐价值的影响。这些发现对智能餐厅的发展意义重大,并为探索服务机器人提供了重要参考。
{"title":"Examining how coolness of service robots influences customers' delight: mediating role of perceived values","authors":"Jia-Jhou Wu, Sue-Ting Chang, Yung-Ping Lin, Tom M.Y. Lin","doi":"10.1108/jhti-02-2023-0069","DOIUrl":"https://doi.org/10.1108/jhti-02-2023-0069","url":null,"abstract":"PurposeWhen encountering novel technology, customers often use the term “cool” to express their thoughts; therefore, coolness has become crucial for launching service robots. However, research on the impact mechanism of “coolness” is lacking. This study explored the relationship between delight and behavioral intention regarding the coolness of service robots in the food and beverage industry while discussing the mediating roles of utilitarian and hedonic values.Design/methodology/approachQuestionnaires were distributed online with links to the survey posted on restaurant discussion boards on Facebook and online community platforms such as Dcard. In total, 540 responses were deemed valid. The hypotheses were tested using the partial least squares structural equation modeling method.FindingsThe results indicate that coolness positively impacted both utilitarian and hedonic values and that both perceived values positively impacted delight. Moreover, coolness does not directly impact delight but must be mediated by perceived value to be effective.Practical implicationsIncreasing customer perceptions of the coolness of service robots is recommended. Moreover, regarding customer revisits, utilitarian value services can delight customers more effectively than hedonic value services.Originality/valueThe stimulus-organism-response model was used to identify the relationships among coolness, perceived value, delight and behavioral intention. Moreover, the authors investigated the impact of coolness on utilitarian and hedonic values. These findings are significant for the development of smart restaurants and provide a critical reference for exploring service robots.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"95 ","pages":""},"PeriodicalIF":3.9,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139239921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of geopolitical risk on tourism demand: evidence from asymmetric NARDL approach 地缘政治风险对旅游需求的影响:非对称 NARDL 方法提供的证据
IF 3.9 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-20 DOI: 10.1108/jhti-06-2022-0248
W. A. Parray, Mohammed Ayub Soudager, Z. A. Dada, Effat Yasmin, Tanveer Ahmad Darzi
PurposeMany tourism academics have investigated the linkages between tourism, power and space; few have specifically addressed the profound links between tourism and geopolitics. In view of the restrictive assumptions of the linear framework used in the earlier studies, and hidden asymmetries present in the time series data. Against this backdrop, the study tries to find out how tourists may respond differently to favourable and unfavourable shocks in geopolitical risk (GPR).Design/methodology/approachIn order to capture this asymmetric nature of the problem, the study employs the non-linear autoregressive distributed lag (NARDL) model to evaluate data from 2001Q1 to 2019Q4.FindingsThe results show that both positive and negative shock to GPR does not produce results of equal magnitude. A positive shock to GPR has a more detrimental effect on foreign tourist arrivals (FTA) than a beneficial effect a negative shock produces. Besides this, the present study also looks at the effect of other macro-economic variables on FTA. An ascend in the real effective exchange rate (REER) i.e. appreciation of the domestic currency has an unfavourable impact on foreign visitor arrivals, while an increase in world gross domestic product amplify it. The results of the study are robust to alternative measures of the control variable.Practical implicationsThe study is significant for policymakers in understanding the short and long-run implications of GPR on FTA in India. The present study can assist policymakers, and destination managers to manage the external and internal risks and minimise the consequences of geopolitical threats on the Indian tourism industry. Consequently, destination managers can utilise the study's findings in calibrating their operations and designing crisis marketing strategies within the geopolitical dynamics of the Indian state.Originality/valueThe study tries to find out how tourists may exhibit distinct reactions to positive and negative disturbances in GPR. The study provides first-hand evidence of how GPR impacts tourism demand. The paper also includes the existing body of literature related to GPR factors and their effect on tourist influx, specifically in the framework of the Indian tourism sector.
目的:许多旅游学术界人士研究了旅游、权力和空间之间的联系,但很少有人专门研究旅游与地缘政治之间的深刻联系。鉴于早期研究中使用的线性框架的限制性假设,以及时间序列数据中存在的隐性不对称。在此背景下,本研究试图找出游客如何对地缘政治风险(GPR)的有利和不利冲击做出不同的反应。设计/方法/途径为了抓住问题的非对称性,本研究采用了非线性自回归分布滞后(NARDL)模型来评估 2001Q1 至 2019Q4 的数据。与负面冲击产生的有利影响相比,正面冲击对外国游客到访量(FTA)的不利影响更大。除此之外,本研究还探讨了其他宏观经济变量对 FTA 的影响。实际有效汇率(REER)的上升,即本国货币升值,会对外国游客到访量产生不利影响,而世界国内生产总值的增长则会放大这种影响。本研究的结果对控制变量的替代措施是稳健的。 实际意义本研究对政策制定者了解 GPR 对印度自贸区的短期和长期影响具有重要意义。本研究有助于政策制定者和目的地管理者管理外部和内部风险,最大限度地减少地缘政治威胁对印度旅游业的影响。因此,旅游目的地管理者可以利用本研究的结论,在印度国家地缘政治动态的范围内调整他们的运营和设计危机营销战略。 原创性/价值本研究试图找出游客如何对全球旅游关系网中的积极和消极干扰表现出不同的反应。该研究提供了第一手证据,说明全球旅游关系网如何影响旅游需求。本文还纳入了与全球旅游关系网因素及其对游客涌入的影响有关的现有文献,特别是在印度旅游部门的框架内。
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引用次数: 0
Exploring the pathways to enhanced task performance: the roles of supportive leadership, team psychological safety, and mindful organizing 探索提高任务绩效的途径:支持性领导、团队心理安全和正念组织的作用
Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-15 DOI: 10.1108/jhti-01-2023-0031
Muhammad Shoaib Saleem, Ahmad Shahrul Nizam Isha, Maheen Iqbal Awan
Purpose The study investigated the predictive role of supportive leadership and psychological safety for mindful organizing and the subsequent impact of mindful organizing on individual task performance. Mindful organizing, a concept from high-reliability organizations (HROs), can improve performance in various industrial settings. The limited availability of novel predictors for mindful organizing necessitates exploring this concept in the context of adventure tourism. Design/methodology/approach Through a cross-sectional research approach, 394 respondents were selected from the adventure tourism industry in Malaysia. The proposed causal research model was evaluated through structural equation modeling (SEM), aggregation and bootstrapping. Findings Psychological safety and supportive leadership significantly impacted mindful organizing. Mindful organizing, in turn, was positively associated with individual task performance. The mediating role of mindful organizing between psychological safety and task performance was statistically significant. However, the mediating role of mindful organizing between supportive leadership and task performance was not statistically significant. Practical implications Managers in the adventure tourism industry should consider applying mindful organizing to increase employee productivity and develop collective sensemaking. Also, developing a culture of support among managers and coworkers, emphasizing the team's psychological safety, may boost the morale and productivity of the workforce. Originality/value This research has identified and empirically tested new antecedents, psychological safety and leadership for mindful organizing in the adventure tourism context and has addressed a significant research gap (Sutcliffe et al. , 2016) by broadening the scope of mindful organizing research to encompass contexts beyond those exclusively considered HROs.
目的探讨支持性领导和心理安全对正念组织的预测作用,以及正念组织对个体任务绩效的影响。正念组织是一个来自高可靠性组织(hro)的概念,可以在各种工业环境中提高绩效。有限的可用性的新预测正念组织有必要探索这一概念在冒险旅游的背景下。设计/方法/方法通过横断面研究方法,从马来西亚的探险旅游业中选择了394名受访者。通过结构方程模型(SEM)、聚合和自举等方法对所提出的因果关系研究模型进行了评价。心理安全和支持性领导显著影响正念组织。正念组织反过来又与个人任务表现呈正相关。正念组织在心理安全与任务绩效之间的中介作用有统计学意义。然而,正念组织在支持性领导和任务绩效之间的中介作用没有统计学意义。探险旅游行业的管理者应该考虑运用有意识的组织来提高员工的生产力和发展集体意义。此外,在经理和同事之间建立一种支持的文化,强调团队的心理安全,可能会提高员工的士气和生产力。独创性/价值本研究已经确定并实证测试了冒险旅游背景下正念组织的新前提、心理安全和领导力,并通过扩大正念组织研究的范围,涵盖那些专门考虑hro的背景,解决了一个重大的研究空白(Sutcliffe等人,2016)。
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引用次数: 0
What affects consumers' choice behaviour towards organic food restaurants? By applying organic food consumption value model 是什么影响了消费者对有机食品餐厅的选择行为?应用有机食品消费价值模型
Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-14 DOI: 10.1108/jhti-04-2023-0238
Arghya Ray, Biswadip Das, Long She
Purpose Although there is a rising demand for organic food restaurants (OFRs), limited studies have attempted at understanding the drivers of customers' intention to visit OFRs. There is also a need to examine customers' choice behaviour in the context of OFRs. Design/methodology/approach This study has assessed the effect of consumption values (functional, emotional, epistemic, conditional, quality and social) on the intention to visit OFRs by utilizing 1863 online customer reviews about different Indian OFRs (Study 1) and 205 survey-based responses of Indian customers (Study 2). Findings Findings show an overall positive sentiment towards OFRs. Results of Study 1 and Study 2 reveal that functional, quality, social and emotional values have a significant impact on customers' OFR visit intention. Interestingly, Study 2 found that epistemic values have an insignificant impact on customers' visit intention. Practical implications Study findings suggest that the OFR management need to provide a better ambience, and good quality organic food in OFRs. Additionally, managers of OFRs can train their staff to be well mannered, cooperative and sincere. Originality/value The study on OFRs is still in its nascent stage. The findings of this study will thus provide academicians and policy makers an idea of the consumption values that affect customers' intention to visit OFRs.
虽然对有机食品餐厅(ofr)的需求不断增长,但有限的研究试图了解顾客访问ofr意图的驱动因素。还需要在ofr的背景下检查客户的选择行为。本研究评估了消费价值观(功能、情感、认知、条件、质量和社会)对访问ofr意愿的影响,利用了1863个关于不同印度ofr的在线客户评论(研究1)和205个基于调查的印度客户回复(研究2)。研究结果显示,对ofr的总体看法是积极的。研究1和研究2的结果表明,功能价值、质量价值、社会价值和情感价值对客户的OFR访问意愿有显著影响。有趣的是,研究2发现认知价值观对顾客访问意愿的影响不显著。研究结果表明,OFR管理需要为OFR提供更好的环境和优质的有机食品。此外,ofr的管理者可以培养员工的礼貌,合作和真诚。关于ofr的研究还处于起步阶段。因此,本研究的结果将为学者和政策制定者提供一个关于消费价值观影响消费者访问ofr意愿的想法。
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引用次数: 0
Customer value creation and Moroccan hotels' performance: a multi-party and multi-phase vision 顾客价值创造与摩洛哥酒店绩效:多方多阶段视野
Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-13 DOI: 10.1108/jhti-04-2023-0224
Ridouan Nejjari, Samira Slaoui
Purpose This study examines the impact of customer value creation on hotel performance. Customer value is seen as a multi-phase and multi-party process that combines hotel and tourist perspectives while also integrating the participation of frontline employees. The study also investigates financial performance (FP) and customer-based performance (CBP). Design/methodology/approach Data were collected from Morocco through multiple-informant design surveys to explore three perspectives related to three actors involved in the process, that is, the managers, the employees and the tourists. The hypotheses were tested with SmartPLS4. Findings The findings reveal that customer value positively and significantly impacts not only the FP of hotels but also the CBP. The results highlight a sequential relationship in which each actor drives the subsequent phase to definitively enhance the hotel's performance. The results further show significant mediation effects in the customer value sequence. Moreover, the results show a significant and positive effect of CBP on FP. Research limitations/implications Theoretical and managerial implications of the research are discussed and future important researches are drawn from the study limitations. Practical implications Managers must be aware that frontline employees and guests are crucial for creating customer value, which enables to improve their performance. The results highlight that hotels should motivate and involve frontline employees in value propositions (VP) development. Furthermore, the guests are the final arbiters of value who drive hotels' performance. Moreover, for additional FP, managers are required both to deliver superior value and create loyal customers. Originality/value This study mostly confirms previous findings and highlights a sequential relationship among three phases involving three actors of customer value. However, it reveals more reasonable and robust results in the mediation effect of the value offering (VO) between the VP and the perceived value-in-use (PVI). This study is also the first to provide evidence on the mediation effect of the PVI between the VO and the CBP.
本研究探讨顾客价值创造对酒店绩效的影响。顾客价值被视为一个多阶段和多方的过程,它结合了酒店和游客的观点,同时也整合了一线员工的参与。该研究还调查了财务绩效(FP)和基于客户的绩效(CBP)。设计/方法/方法通过多信息设计调查从摩洛哥收集数据,以探索与过程中涉及的三个行动者相关的三个视角,即管理人员,员工和游客。使用SmartPLS4对假设进行检验。研究发现,顾客价值不仅对酒店的FP有显著的正向影响,而且对CBP也有显著的正向影响。结果强调了一种顺序关系,即每个参与者推动后续阶段,最终提高酒店的绩效。结果进一步表明,在顾客价值序列中存在显著的中介效应。此外,结果表明,CBP对FP有显著的正向影响。讨论了研究的理论和管理意义,并从研究的局限性中引出了未来的重要研究。实际意义管理者必须意识到一线员工和客人对于创造客户价值至关重要,从而提高他们的绩效。结果强调,酒店应该激励并让一线员工参与价值主张(VP)的发展。此外,客人是推动酒店业绩的最终价值仲裁者。此外,对于额外的FP,要求管理者既要提供卓越的价值,又要创造忠诚的客户。原创性/价值本研究主要证实了之前的发现,并强调了三个阶段之间的顺序关系,涉及三个客户价值的参与者。而价值提供(VO)在VP与感知使用价值(PVI)之间的中介作用结果更为合理和稳健。本研究也首次提供证据证明PVI在VO和CBP之间的中介作用。
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引用次数: 0
Environmentally friendly practices in Macau hotels before and after the COVID-19 pandemic: hotel executives' perspectives 新冠疫情前后澳门酒店的环保实践:酒店高管的观点
Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-13 DOI: 10.1108/jhti-02-2023-0081
Raymond Adongo, Ja Young (Jacey) Choe, Sadia Shine Sulemana
Purpose This study seeks to examine motivations, challenges and strategies implemented to sustain environmentally friendly practices in Macau hotels and the effects of the COVID-19 pandemic on such practices. Design/methodology/approach Executives in sustainability departments of hotels in Macau were purposefully targeted for the in-depth interviews. Ten executives were interviewed either face-to-face or via video call. Findings The findings revealed that hotels in Macau implement sustainable practices. The main motivation for their implementation was the need to protect the environment, compliance and business-driven reasons. The major challenge involved the implementation costs. The pandemic had a limited impact on the implementation of these practices. Practical implications The study recommends that the Macau government should establish clear environmental policies and regulations for hotels with guidelines and support systems. Hotels can also benchmark their performance and collaborate on sustainable practices, develop innovative financing mechanisms and cost-efficient waste recycling practices, organize customer education and engagement programs to promote environmentally friendly practices and incorporate crisis management and resilience strategies into environmental strategies. Originality/value The current study denotes that the “sustainable development” concept is crucial in Macau because the largely gaming-driven hospitality industry has been developed over the last decade, significantly impacting environmental degradation. This study examined how hotels respond to these environmental challenges and how their responses can be sustained in the long term. The authors suggest the environmental practice indicators that can be helpful for the hospitality industries in Macau. Social and economic implications are discussed based on the findings.
本研究旨在探讨澳门酒店维持环保实践的动机、挑战和实施的策略,以及2019冠状病毒病大流行对这些实践的影响。设计/方法/方法澳门酒店可持续发展部门的高管是有针对性的深度访谈对象。十位高管接受了面对面或视频电话采访。调查结果显示,澳门酒店实施可持续发展措施。实施它们的主要动机是保护环境的需要、遵从性和业务驱动的原因。主要的挑战是执行费用。大流行病对这些做法的实施影响有限。研究建议澳门政府为酒店制定明确的环境政策和法规,并提供指引和支持系统。酒店还可以对其绩效进行基准测试,并在可持续实践方面进行合作,开发创新的融资机制和具有成本效益的废物回收实践,组织客户教育和参与计划,以促进环保实践,并将危机管理和复原力战略纳入环境战略。独创性/价值目前的研究表明,“可持续发展”概念对澳门至关重要,因为在过去十年中,主要由博彩驱动的酒店业得到了发展,严重影响了环境恶化。本研究考察了酒店如何应对这些环境挑战,以及他们的应对措施如何能够长期持续。作者提出了可为澳门酒店业提供参考的环保实践指标。根据研究结果讨论了社会和经济影响。
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Journal of Hospitality and Tourism Insights
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