Pub Date : 2023-11-10DOI: 10.1108/jhti-06-2023-0413
Muhammad Haroon Shoukat, Rupa Sinha, Islam Elgammal, Kareem M. Selem
Purpose Based on self-determination theory (SDT), this paper seeks to identify autonomous motivations driving nostalgia-related cultural tourism among visitors to satisfy their craving to revisit Luxor and re-root their identities. This paper looked at the nexus of destination image and past experience, as well as nostalgic visitors' revisit intention and actual behavior toward Luxor. Design/methodology/approach Partial least squares-structural equation modeling (PLS-SEM) was employed to quantitatively analyze 354 responses from Luxor's visitors, and 17 interview transcripts were narrated using MAXQDA software. Findings Autonomous motivations influenced revisit intentions significantly, and revisit intentions acted as a strong mediator between actual visit behavior and autonomous motivations. Practical implications Destination marketers need to create nostalgic emotional bonds with people and destinations by planning cultural events that leave visitors with unforgettable memories of these particular moments. They also need to focus more on promotional strategies, develop messages with words that have emotional meaning and highlight crucial characteristics that tourists can quickly identify when visiting a destination. Originality/value Cultural tourism has emerged as a dominant niche sector worldwide; nevertheless, nostalgia-related cultural tourism has received less attention. As a result, the primary purpose of this paper is to provide a methodological framework for nostalgia tourism promotion in Luxor, Egypt. Luxor was chosen and has been an excellent subject for this paper, which can further evoke a sense of nostalgia. Hence, this paper prioritizes cultural site preservation and promotion.
{"title":"Antecedents of nostalgia-related cultural tourism behavior: evidence from visitors to pharaonic treasures city","authors":"Muhammad Haroon Shoukat, Rupa Sinha, Islam Elgammal, Kareem M. Selem","doi":"10.1108/jhti-06-2023-0413","DOIUrl":"https://doi.org/10.1108/jhti-06-2023-0413","url":null,"abstract":"Purpose Based on self-determination theory (SDT), this paper seeks to identify autonomous motivations driving nostalgia-related cultural tourism among visitors to satisfy their craving to revisit Luxor and re-root their identities. This paper looked at the nexus of destination image and past experience, as well as nostalgic visitors' revisit intention and actual behavior toward Luxor. Design/methodology/approach Partial least squares-structural equation modeling (PLS-SEM) was employed to quantitatively analyze 354 responses from Luxor's visitors, and 17 interview transcripts were narrated using MAXQDA software. Findings Autonomous motivations influenced revisit intentions significantly, and revisit intentions acted as a strong mediator between actual visit behavior and autonomous motivations. Practical implications Destination marketers need to create nostalgic emotional bonds with people and destinations by planning cultural events that leave visitors with unforgettable memories of these particular moments. They also need to focus more on promotional strategies, develop messages with words that have emotional meaning and highlight crucial characteristics that tourists can quickly identify when visiting a destination. Originality/value Cultural tourism has emerged as a dominant niche sector worldwide; nevertheless, nostalgia-related cultural tourism has received less attention. As a result, the primary purpose of this paper is to provide a methodological framework for nostalgia tourism promotion in Luxor, Egypt. Luxor was chosen and has been an excellent subject for this paper, which can further evoke a sense of nostalgia. Hence, this paper prioritizes cultural site preservation and promotion.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"57 14","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135091952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1108/jhti-06-2023-0400
Chi-Jen Chen
Purpose Channel coordination has become an essential part of researching hotel supply chain management practices. This paper develops an improved channel coordination approach to coordinate the profit distribution between hotels and online travel agencies (OTAs) achieved through an introduction of advertising fees. This direction further improves the decentralization of cooperation and achieves Pareto improvement to achieve mutual profitability. Design/methodology/approach The methodology used in this study involves Stackelberg game theory employed for the decision-making and analysis of both the hotel and OTA. The OTA, acting as the leader, offers a hotel a contract specifying the commission rate that the hotel will pay to the respective OTA. The hotel, acting as a follower, sets a self-interested room rate as a given response. A deterministic, price-sensitive linear demand function is utilized to derive possible analytical solutions once centralized, noncooperative decentralization and cooperative decentralized channel occurs. Findings Results show that a new channel coordination approach is possible, namely via advertising fees. Prior to channel coordination, the OTA tends to set a higher commission rate, and the hotel sets a higher room rate in response under noncooperative decentralization. As such, this results in a lower channel-wide profit for all. One way to reduce channel-wide profit loss is to use a method of cooperative decentralization, which can, and will result in optimal profit as centralization takes place. However, the lack of incentives makes cooperative decentralization unfeasible. Further improvement is possible by using advertising fees based on a cooperative decentralization agreement, which can reach Pareto improvement. Practical implications This paper helps the OTA industry and hotel owners cooperate by way of smoother coordination. This study provides practitioners with two important practical implications. The first one is that the coordination between the hotel industry and OTA through cooperative decentralization allows for the achievement of higher profitability than that of noncooperative decentralization. The second one is that this paper solves the outstanding problem of insufficient incentives characteristic of cooperative decentralization by means of an advertising fee as a new supply chain coordination approach. Originality/value This paper offers both the problem and solution regarding the lack of incentives that hamper cooperative decentralization without the use of advertising fees. This paper is unique in that it derives analytical solutions regarding commissions levied in a typical hotel supply chain under noncooperative decentralization.
{"title":"Advertising fee as a new supply chain coordination approach between hotels and online travel agencies","authors":"Chi-Jen Chen","doi":"10.1108/jhti-06-2023-0400","DOIUrl":"https://doi.org/10.1108/jhti-06-2023-0400","url":null,"abstract":"Purpose Channel coordination has become an essential part of researching hotel supply chain management practices. This paper develops an improved channel coordination approach to coordinate the profit distribution between hotels and online travel agencies (OTAs) achieved through an introduction of advertising fees. This direction further improves the decentralization of cooperation and achieves Pareto improvement to achieve mutual profitability. Design/methodology/approach The methodology used in this study involves Stackelberg game theory employed for the decision-making and analysis of both the hotel and OTA. The OTA, acting as the leader, offers a hotel a contract specifying the commission rate that the hotel will pay to the respective OTA. The hotel, acting as a follower, sets a self-interested room rate as a given response. A deterministic, price-sensitive linear demand function is utilized to derive possible analytical solutions once centralized, noncooperative decentralization and cooperative decentralized channel occurs. Findings Results show that a new channel coordination approach is possible, namely via advertising fees. Prior to channel coordination, the OTA tends to set a higher commission rate, and the hotel sets a higher room rate in response under noncooperative decentralization. As such, this results in a lower channel-wide profit for all. One way to reduce channel-wide profit loss is to use a method of cooperative decentralization, which can, and will result in optimal profit as centralization takes place. However, the lack of incentives makes cooperative decentralization unfeasible. Further improvement is possible by using advertising fees based on a cooperative decentralization agreement, which can reach Pareto improvement. Practical implications This paper helps the OTA industry and hotel owners cooperate by way of smoother coordination. This study provides practitioners with two important practical implications. The first one is that the coordination between the hotel industry and OTA through cooperative decentralization allows for the achievement of higher profitability than that of noncooperative decentralization. The second one is that this paper solves the outstanding problem of insufficient incentives characteristic of cooperative decentralization by means of an advertising fee as a new supply chain coordination approach. Originality/value This paper offers both the problem and solution regarding the lack of incentives that hamper cooperative decentralization without the use of advertising fees. This paper is unique in that it derives analytical solutions regarding commissions levied in a typical hotel supply chain under noncooperative decentralization.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"55 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135585275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose This research explores the antecedents of tourist satisfaction and revisit intention, especially in light of the post-pandemic environment that pushed tourism to the lowest level in the present decade. A comprehensive conceptual model based on the brand equity theory (BET) is developed, and interrelationships between brand heritage, community support and benefits, hedonism, culture, tourist satisfaction and revisit intention. Design/methodology/approach The data were collected from 670 tourists visiting one of the heritage destinations in southern India (Kanchipuram). After checking the psychometric properties of the survey instrument, the hypotheses were tested using path analysis and Hayes's PROCESS macros. Findings The results indicate that heritage brand of destination sites is positively associated with (1) tourist satisfaction and (2) tourist revisit intention. The findings also support the positive effect of attractiveness of products is positively related to tourist satisfaction, which in turn, is a significant predictor of tourist revisit intention. The findings also support that community support benefits moderating the relationship between heritage brand and attractiveness of products in heritage destinations tourist satisfaction. Practical implications This study has several implications for practicing managers engaged in maintaining heritage destinations. As this research highlights the importance of heritage brands of destinations in influencing tourist satisfaction, local communities and policymakers need to provide the necessary infrastructure and facilities at these destinations. Further, local entrepreneurs are motivated to invest in delivering products that attract tourists. Originality/value The conceptual model developed in this study, is first of its kind, to the best of the authors’ knowledge, that investigates the effect of hedonism (second moderator) moderating the relationship between tourist satisfaction and culture (first moderator) in influencing tourists to revisit their intention. In addition to direct relationships, the moderating role of community support and benefits, culture and hedonism makes a unique contribution to the bourgeoning literature on tourism especially in Indian context.
{"title":"Community support and benefits, culture and hedonism as moderators in the relationship between brand heritage, tourist satisfaction and revisit intention","authors":"Sathish Raja, Vasanthi Soundararajan, Satyanarayana Parayitam","doi":"10.1108/jhti-05-2023-0324","DOIUrl":"https://doi.org/10.1108/jhti-05-2023-0324","url":null,"abstract":"Purpose This research explores the antecedents of tourist satisfaction and revisit intention, especially in light of the post-pandemic environment that pushed tourism to the lowest level in the present decade. A comprehensive conceptual model based on the brand equity theory (BET) is developed, and interrelationships between brand heritage, community support and benefits, hedonism, culture, tourist satisfaction and revisit intention. Design/methodology/approach The data were collected from 670 tourists visiting one of the heritage destinations in southern India (Kanchipuram). After checking the psychometric properties of the survey instrument, the hypotheses were tested using path analysis and Hayes's PROCESS macros. Findings The results indicate that heritage brand of destination sites is positively associated with (1) tourist satisfaction and (2) tourist revisit intention. The findings also support the positive effect of attractiveness of products is positively related to tourist satisfaction, which in turn, is a significant predictor of tourist revisit intention. The findings also support that community support benefits moderating the relationship between heritage brand and attractiveness of products in heritage destinations tourist satisfaction. Practical implications This study has several implications for practicing managers engaged in maintaining heritage destinations. As this research highlights the importance of heritage brands of destinations in influencing tourist satisfaction, local communities and policymakers need to provide the necessary infrastructure and facilities at these destinations. Further, local entrepreneurs are motivated to invest in delivering products that attract tourists. Originality/value The conceptual model developed in this study, is first of its kind, to the best of the authors’ knowledge, that investigates the effect of hedonism (second moderator) moderating the relationship between tourist satisfaction and culture (first moderator) in influencing tourists to revisit their intention. In addition to direct relationships, the moderating role of community support and benefits, culture and hedonism makes a unique contribution to the bourgeoning literature on tourism especially in Indian context.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"81 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135585048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.1108/jhti-05-2023-0333
Sedigheh Moghavvemi, Ali Hassani, Kyle M. Woosnam, Saniya Abdrakhmanova, Chunyu Jiang
Purpose This study aims to explore the most salient contributors to residents' support for tourism. As such, the authors measure residents' fear and risk of coronavirus disease 2019 (COVID-19) and residents' animosity towards tourists as predictors of attitudinal, intentional and behavioural support for tourism in China, Malaysia, Kazakhstan and Iran. Design/methodology/approach An online survey of 1,318 respondents across four countries was conducted, with data analysed using structural equation modelling. Findings This study shows that residents' perceptions about tourism development vary in different countries based on the impact of COVID-19, even though some factors, such as perceived risk and fear of COVID-19, have a similar effect on residents' attitudes and intentions to support tourism. Research limitations/implications Only residents from four countries participated due to the collaborative effort of researchers from these specific countries. Practical implications Insight into residents' perceptions and responses to COVID-19 can aid policymakers and managers in developing effective crisis recovery strategies. Social implications The data from this study can serve as a foundation for future research to examine residents' attitudes and support towards tourism during the post-COVID-19 period. Originality/value Unlocking the unrevealing of residents' perceptions and coping mechanisms towards tourists during the pandemic, this research shines a light on their crucial role in the revival of the tourism industry. With an exclusive focus on residents' attitudes and behaviours, this study stands out amongst the few that delve into this crucial aspect of post-pandemic recovery.
{"title":"Tourism recovery: exploring the impact of residents' animosity on attitudes, intentions and behaviours to support tourism development","authors":"Sedigheh Moghavvemi, Ali Hassani, Kyle M. Woosnam, Saniya Abdrakhmanova, Chunyu Jiang","doi":"10.1108/jhti-05-2023-0333","DOIUrl":"https://doi.org/10.1108/jhti-05-2023-0333","url":null,"abstract":"Purpose This study aims to explore the most salient contributors to residents' support for tourism. As such, the authors measure residents' fear and risk of coronavirus disease 2019 (COVID-19) and residents' animosity towards tourists as predictors of attitudinal, intentional and behavioural support for tourism in China, Malaysia, Kazakhstan and Iran. Design/methodology/approach An online survey of 1,318 respondents across four countries was conducted, with data analysed using structural equation modelling. Findings This study shows that residents' perceptions about tourism development vary in different countries based on the impact of COVID-19, even though some factors, such as perceived risk and fear of COVID-19, have a similar effect on residents' attitudes and intentions to support tourism. Research limitations/implications Only residents from four countries participated due to the collaborative effort of researchers from these specific countries. Practical implications Insight into residents' perceptions and responses to COVID-19 can aid policymakers and managers in developing effective crisis recovery strategies. Social implications The data from this study can serve as a foundation for future research to examine residents' attitudes and support towards tourism during the post-COVID-19 period. Originality/value Unlocking the unrevealing of residents' perceptions and coping mechanisms towards tourists during the pandemic, this research shines a light on their crucial role in the revival of the tourism industry. With an exclusive focus on residents' attitudes and behaviours, this study stands out amongst the few that delve into this crucial aspect of post-pandemic recovery.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"145 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135777695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The current study aims to identify and evaluate the determinants of ecotourism potential in Reiek, located in Mizoram. The study is based on Boyd and Butler (1996) model for identifying the determinants and evaluating the ecotourism potential. A sample of 201 respondents were surveyed using structured questionnaire, and subsequently were analysed with the help of statistical tools. After analysis, it was found that six factors: accessibility, relationship of ecotourism to other resources, regional attractions, availability of tourism infrastructure, degree of social interaction, and type of management developed for long term protection of the area vastly determine the ecotourism potential of the study area. The information drawn from this study is expected to play a constructive role in framing new policies and modifying the existing one for promoting Mizoram tourism.
{"title":"Identifying the Determinants of Ecotourism Potential: An Investigation of Reiek in Mizoram","authors":"Rajdeep Deb, Himanshu Bhusan Rout","doi":"10.9707/2328-0824.1303","DOIUrl":"https://doi.org/10.9707/2328-0824.1303","url":null,"abstract":"The current study aims to identify and evaluate the determinants of ecotourism potential in Reiek, located in Mizoram. The study is based on Boyd and Butler (1996) model for identifying the determinants and evaluating the ecotourism potential. A sample of 201 respondents were surveyed using structured questionnaire, and subsequently were analysed with the help of statistical tools. After analysis, it was found that six factors: accessibility, relationship of ecotourism to other resources, regional attractions, availability of tourism infrastructure, degree of social interaction, and type of management developed for long term protection of the area vastly determine the ecotourism potential of the study area. The information drawn from this study is expected to play a constructive role in framing new policies and modifying the existing one for promoting Mizoram tourism.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"6 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135974496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
"Island Tourism" refers to the phenomenon of the development of tourism on an island that advances the establishment of family guesthouses, corporate hotels, and other related commercial areas, as well as an integration of the island's scenic spots and urban developments, which in turn can influence the island's local population growth, environmental improvement, completion of facilities, and functional upgrading (Jun Yung, 2016) It's not just the beaches that make Goa an absolute paradise, there are a few Islands in complete isolation that offers some much-needed solace away from all the humdrum from the beaches. Island tourism in Goa is one such tourism which can reduce the stress on Goa's ecology with its unique flora and fauna, exotic coral reefs, marine life and special geographic features. The objective of the present study is to analyse the perception of Islanders in Goa towards Promotion of Island Tourism in the State of Goa. This was analysed using Exploratory Factor Analysis and Multiple Regression Analysis. The present study helps create the ground work for community involvement in Tourism. The study reveals that there is a negative perception of Islanders towards Island Tourism in the state of Goa.
{"title":"Perception Of Islanders Towards Promotion Of Island Tourism In The State Of Goa - An Empirical Study","authors":"Antony R Benadict, Gail Bina Pires","doi":"10.9707/2328-0824.1335","DOIUrl":"https://doi.org/10.9707/2328-0824.1335","url":null,"abstract":"\"Island Tourism\" refers to the phenomenon of the development of tourism on an island that advances the establishment of family guesthouses, corporate hotels, and other related commercial areas, as well as an integration of the island's scenic spots and urban developments, which in turn can influence the island's local population growth, environmental improvement, completion of facilities, and functional upgrading (Jun Yung, 2016) It's not just the beaches that make Goa an absolute paradise, there are a few Islands in complete isolation that offers some much-needed solace away from all the humdrum from the beaches. Island tourism in Goa is one such tourism which can reduce the stress on Goa's ecology with its unique flora and fauna, exotic coral reefs, marine life and special geographic features. The objective of the present study is to analyse the perception of Islanders in Goa towards Promotion of Island Tourism in the State of Goa. This was analysed using Exploratory Factor Analysis and Multiple Regression Analysis. The present study helps create the ground work for community involvement in Tourism. The study reveals that there is a negative perception of Islanders towards Island Tourism in the state of Goa.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"160 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135974162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines how a tourist's alcohol consumption is impacted by their choice of alcohol, drink environment, social context, and service experience. Employing the Alcohol Consumption Experience (ACE) scale, the study uses a quantitative research approach. This study attempted to gather tourists' views and perceptions on the factors that influence the alcohol consumption experience and their behavioural intention based on their experiences in Goa. A total of 962 completed questionnaires were used in the analysis. The new measurement scale, the Alcohol Consumption Experience scale (ACE) scale, contained 52 items across six dimensions: Choice of alcohol, choice of drinkscapes, social setting, service experience, consumption experience and behavioural intentions. By testing the Alcohol Consumption Experience framework to gather tourists' drinking behaviour and examine the views and perceptions on the factors that influence this experience, the study aims to understand better the impact of these factors on the alcohol consumption experience and its impact on future behavioural intentions. The findings from the study revealed a positive relationship between the choice of alcohol, choice of drinkscapes, social settings, and service experience with alcohol consumption experience and its significant impact of alcohol consumption experience on tourist revisit intention and willingness to recommend the alcohol consumption. This study provides major theoretical contributions to the gastronomic tourism literature, with an emphasis on alcotourism, that go beyond previous studies. The study's findings imply important implications for drinkscapes seeking to balance or emphasize these components of service excellence.
{"title":"Testing The Alcohol Consumption Experience Scale In A Touristic Environment.","authors":"Edgar DSouza, Dayanand M.S., Nilesh Borde","doi":"10.9707/2328-0824.1301","DOIUrl":"https://doi.org/10.9707/2328-0824.1301","url":null,"abstract":"This study examines how a tourist's alcohol consumption is impacted by their choice of alcohol, drink environment, social context, and service experience. Employing the Alcohol Consumption Experience (ACE) scale, the study uses a quantitative research approach. This study attempted to gather tourists' views and perceptions on the factors that influence the alcohol consumption experience and their behavioural intention based on their experiences in Goa. A total of 962 completed questionnaires were used in the analysis. The new measurement scale, the Alcohol Consumption Experience scale (ACE) scale, contained 52 items across six dimensions: Choice of alcohol, choice of drinkscapes, social setting, service experience, consumption experience and behavioural intentions. By testing the Alcohol Consumption Experience framework to gather tourists' drinking behaviour and examine the views and perceptions on the factors that influence this experience, the study aims to understand better the impact of these factors on the alcohol consumption experience and its impact on future behavioural intentions. The findings from the study revealed a positive relationship between the choice of alcohol, choice of drinkscapes, social settings, and service experience with alcohol consumption experience and its significant impact of alcohol consumption experience on tourist revisit intention and willingness to recommend the alcohol consumption. This study provides major theoretical contributions to the gastronomic tourism literature, with an emphasis on alcotourism, that go beyond previous studies. The study's findings imply important implications for drinkscapes seeking to balance or emphasize these components of service excellence.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"6 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135974493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to identify key attributes which significantly distinguish people with high intentions to generate positive hotel review on social media from others by examining three major factors associated with online hotel review generation which include hotel experiential value (e.g., utilitarian value, hedonic value, atmospheric value, and service quality), online social capital (e.g., social interaction tie, norm of reciprocity, and social identification), and personal attributes (e.g., opinion leadership, Internet self-efficacy, and hotel loyalty). The results of this study suggest that utilitarian and atmospheric values were the two most critical hotel experiential attributes in determining guests’ high intention to generate positive hotel review on social media. This study found that norm of reciprocity and social identification within social media function as social force in hotel review generation. Further, all proposed personal attributes enhanced positive hotel review generation. The findings intensify our knowledge regarding positive online hotel review generation, and advise practitioners with effective management strategies.
{"title":"Who Posts Positive Hotel Reviews on Social Media? Examining Experiential Value, Online Social Capital, and Personal Attributes","authors":"JungYun Hur, SooCheong (Shawn) Jang","doi":"10.9707/2328-0824.1327","DOIUrl":"https://doi.org/10.9707/2328-0824.1327","url":null,"abstract":"This study aims to identify key attributes which significantly distinguish people with high intentions to generate positive hotel review on social media from others by examining three major factors associated with online hotel review generation which include hotel experiential value (e.g., utilitarian value, hedonic value, atmospheric value, and service quality), online social capital (e.g., social interaction tie, norm of reciprocity, and social identification), and personal attributes (e.g., opinion leadership, Internet self-efficacy, and hotel loyalty). The results of this study suggest that utilitarian and atmospheric values were the two most critical hotel experiential attributes in determining guests’ high intention to generate positive hotel review on social media. This study found that norm of reciprocity and social identification within social media function as social force in hotel review generation. Further, all proposed personal attributes enhanced positive hotel review generation. The findings intensify our knowledge regarding positive online hotel review generation, and advise practitioners with effective management strategies.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"5 21","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135974500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The influence of brand image on consumer behavior is widely recognized. It affects how tourists make pre-purchase decisions, making destinations with more substantial images more likely to be chosen. Additionally, the destination needs a strong brand image to maintain its position in the competitive business world. Product differentiation is crucial because Socotra Island, the research area, has a unique landscape, botanical, marine, and bird biodiversity, and cultural and heritage features and offers tremendously attractive destinations. Purposive random sampling was used to gather data from 410 international tourists at the sample locations for this study, which intends to examine how tourists perceive their expectations and experiences after visiting Socotra Island. Descriptive statistics and pair t-tests were used to analyze the data collected. The findings show that solid waste management, tourism infrastructure, and capacity building for tourism providers all need to be improved. The study has also suggested that tourism products, e.g., cultural heritage, Nature-based tourism, and Adventure sports, must be positioned and promoted aggressively.
{"title":"International Tourists' Perceptions Towards Destination Brand Image: A Case Study of Socotra Island, Yemen","authors":"Ahmed Abdullah Omer, Madhuri Sawant, Rajesh Ragde","doi":"10.9707/2328-0824.1298","DOIUrl":"https://doi.org/10.9707/2328-0824.1298","url":null,"abstract":"The influence of brand image on consumer behavior is widely recognized. It affects how tourists make pre-purchase decisions, making destinations with more substantial images more likely to be chosen. Additionally, the destination needs a strong brand image to maintain its position in the competitive business world. Product differentiation is crucial because Socotra Island, the research area, has a unique landscape, botanical, marine, and bird biodiversity, and cultural and heritage features and offers tremendously attractive destinations. Purposive random sampling was used to gather data from 410 international tourists at the sample locations for this study, which intends to examine how tourists perceive their expectations and experiences after visiting Socotra Island. Descriptive statistics and pair t-tests were used to analyze the data collected. The findings show that solid waste management, tourism infrastructure, and capacity building for tourism providers all need to be improved. The study has also suggested that tourism products, e.g., cultural heritage, Nature-based tourism, and Adventure sports, must be positioned and promoted aggressively.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"6 13","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135974645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research delves into the complex relationship between service quality, tipping behavior, and various influencing factors within the context of the hospitality industry. By collecting data from 19 casual and fine dining restaurants in Goa, India, the study focused on frontline employees, including waiters and barmen, who regularly interacted with diners. A total of 216 questionnaires were distributed during lunch and dinner periods, capturing diners' perspectives on service quality using a 7-point Likert scale.
{"title":"Customer Tipping Patterns in Hospitality Sector: A study in Goa","authors":"Edgar DSouza","doi":"10.9707/2328-0824.1339","DOIUrl":"https://doi.org/10.9707/2328-0824.1339","url":null,"abstract":"This research delves into the complex relationship between service quality, tipping behavior, and various influencing factors within the context of the hospitality industry. By collecting data from 19 casual and fine dining restaurants in Goa, India, the study focused on frontline employees, including waiters and barmen, who regularly interacted with diners. A total of 216 questionnaires were distributed during lunch and dinner periods, capturing diners' perspectives on service quality using a 7-point Likert scale.","PeriodicalId":44363,"journal":{"name":"Journal of Hospitality and Tourism Insights","volume":"159 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135974165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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