ABSTRACT This study aims to investigate the relationships among variables of servant Icadership, employee loyalty, employee satisfaction, and employee performance in the context of a family business in Indonesia. This study applies a quantitative approach with empirical evidence obtained from the entire employees of PT. Garuda Totalindo Jaya, a family-owned supplier of spare parts company as the case study. For the analysis technique, this study uses Partial Lcast Square (PLS) Structural Equation Modeling (SEM) as a program to run the collected data from 71 respondents during the period of July 2019. The findings of the study show that servant leadership has positive impact on employee loyalty and employee satisfaction; employee satisfaction has a positive impact on employee loyalty; and employee loyalty has a positive impact de employee performance. This study expands the knowledge on human resources in the context of family business in Indonesia. It should be beneficial for both the reseller and also the company itself. Moreover, it can give another exposure of the future research to study more variables in leadership theory. Keyword. Employee Loyalty, Employee Satisfaction, Employee Performance, Family Business, Servant Leadership.
{"title":"The Impact of Servant Leadership on Employee Performance Mediated by Employee Loyalty and Employee Satisfaction: A Case Study of PT. Garuda Totalindo Jaya","authors":"Willy Wibowo, Risa Bhinekawati","doi":"10.32924/IJBS.V5I1.112","DOIUrl":"https://doi.org/10.32924/IJBS.V5I1.112","url":null,"abstract":"ABSTRACT This study aims to investigate the relationships among variables of servant Icadership, employee loyalty, employee satisfaction, and employee performance in the context of a family business in Indonesia. This study applies a quantitative approach with empirical evidence obtained from the entire employees of PT. Garuda Totalindo Jaya, a family-owned supplier of spare parts company as the case study. For the analysis technique, this study uses Partial Lcast Square (PLS) Structural Equation Modeling (SEM) as a program to run the collected data from 71 respondents during the period of July 2019. The findings of the study show that servant leadership has positive impact on employee loyalty and employee satisfaction; employee satisfaction has a positive impact on employee loyalty; and employee loyalty has a positive impact de employee performance. This study expands the knowledge on human resources in the context of family business in Indonesia. It should be beneficial for both the reseller and also the company itself. Moreover, it can give another exposure of the future research to study more variables in leadership theory. Keyword. Employee Loyalty, Employee Satisfaction, Employee Performance, Family Business, Servant Leadership.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"5 1","pages":"18-31"},"PeriodicalIF":0.6,"publicationDate":"2021-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42701376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Both the Student-centered Learning Approach and the Teacher-centered Teaching Approach are analyzed through the author’s long and multifaceted personal experiences and the relevant contribution of researchers, educators, and experts in the field of pedagogy, linguistics, and social sciences, covering about fifty years, exactly the period when very significant changes have taken place. The article refers also to how this approach started in schools, later moving also into the lecture rooms, with some attention to today’s situation in the Italian universities. The main topics dealt with referring to learning styles, the role of the human brain and the taxonomic areas, to culture, knowledge and to the contribution of technology, implying class/lecture rooms management, the new roles of learners and teachers, Covid 19 pandemic.
{"title":"Student-Centered Learning and Teaching Processes (SCLT): old assumptions and new approaches!","authors":"Erricoberto Pepicelli","doi":"10.33642/IJBASS.V7N1P1","DOIUrl":"https://doi.org/10.33642/IJBASS.V7N1P1","url":null,"abstract":"Both the Student-centered Learning Approach and the Teacher-centered Teaching Approach are analyzed through the author’s long and multifaceted personal experiences and the relevant contribution of researchers, educators, and experts in the field of pedagogy, linguistics, and social sciences, covering about fifty years, exactly the period when very significant changes have taken place. The article refers also to how this approach started in schools, later moving also into the lecture rooms, with some attention to today’s situation in the Italian universities.\u0000The main topics dealt with referring to learning styles, the role of the human brain and the taxonomic areas, to culture, knowledge and to the contribution of technology, implying class/lecture rooms management, the new roles of learners and teachers, Covid 19 pandemic.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"1 1","pages":"1-9"},"PeriodicalIF":0.6,"publicationDate":"2021-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42303090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Auditors are occasionally sued for their failure to detect fraud in the client firm during an audit. These lawsuits are typically grounded in professional negligence, negligent misrepresentation, fraud, aiding and abetting fraud, or federal securities fraud. The PCAOB recently promulgated AS 2401, “Consideration of Fraud in a Financial Statement Audit,” which contains fraud-related Generally Accepted Auditing Standards (GAAS) applicable to audits of publicly-traded entities. An auditor’s failure to comply with GAAS may be evidence of professional negligence. U.S. states are divided as to whether an auditor’s averment of compliance with GAAS in an audit report is a statement of opinion or a statement of fact. An auditor’s failure to investigate evidence indicating potential fraud is one factor used to determine an auditor’s legal liability. An auditor may be able to use the doctrine of in pari delicto as a defense if the plaintiff is also a wrongdoer.
{"title":"Auditors’ Liability for Failure to Detect Fraud: Lessons Learned from Recent American Case Law","authors":"S. Blythe","doi":"10.33642/IJBASS.V7N1P3","DOIUrl":"https://doi.org/10.33642/IJBASS.V7N1P3","url":null,"abstract":"Auditors are occasionally sued for their failure to detect fraud in the client firm during an audit. These lawsuits are typically grounded in professional negligence, negligent misrepresentation, fraud, aiding and abetting fraud, or federal securities fraud. The PCAOB recently promulgated AS 2401, “Consideration of Fraud in a Financial Statement Audit,” which contains fraud-related Generally Accepted Auditing Standards (GAAS) applicable to audits of publicly-traded entities. An auditor’s failure to comply with GAAS may be evidence of professional negligence. U.S. states are divided as to whether an auditor’s averment of compliance with GAAS in an audit report is a statement of opinion or a statement of fact. An auditor’s failure to investigate evidence indicating potential fraud is one factor used to determine an auditor’s legal liability. An auditor may be able to use the doctrine of in pari delicto as a defense if the plaintiff is also a wrongdoer.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"1 1","pages":"19-28"},"PeriodicalIF":0.6,"publicationDate":"2021-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48471858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.4018/ijban.2021010104
M. Nasrollahi, M. Safaei, Nooshin Mahmoodi
This research presents a novel integrated mathematical programming model for green healthcare supply network design. A multi-graph integrated supply network was designed to meet real-world situations. Minimizing total cost and minimizing delivery time are considered as the objective functions. Since the considered problem is np-hard and the presented mathematical model is very complex and highly constrained, an innovative non-dominated ranked genetic algorithm (NRGA) called M-NRGA is developed to solve the real word problems. Three different selection procedures were implemented to improve the quality and diversity of solutions in the Pareto-front resulted from M-NRGA. Several numerical examples and a case study are solved to validate the model and performance evaluation of the solution algorithm. Four different performance metrics are implemented for performance evaluation of the solution algorithm. The quality of resulted solutions, the diversity of the solutions in the Pareto front are calculated for evaluation. The results are compared with two other meta-heuristic algorithms.
{"title":"A Mathematical Model for Integrated Green Healthcare Supply Network Design","authors":"M. Nasrollahi, M. Safaei, Nooshin Mahmoodi","doi":"10.4018/ijban.2021010104","DOIUrl":"https://doi.org/10.4018/ijban.2021010104","url":null,"abstract":"This research presents a novel integrated mathematical programming model for green healthcare supply network design. A multi-graph integrated supply network was designed to meet real-world situations. Minimizing total cost and minimizing delivery time are considered as the objective functions. Since the considered problem is np-hard and the presented mathematical model is very complex and highly constrained, an innovative non-dominated ranked genetic algorithm (NRGA) called M-NRGA is developed to solve the real word problems. Three different selection procedures were implemented to improve the quality and diversity of solutions in the Pareto-front resulted from M-NRGA. Several numerical examples and a case study are solved to validate the model and performance evaluation of the solution algorithm. Four different performance metrics are implemented for performance evaluation of the solution algorithm. The quality of resulted solutions, the diversity of the solutions in the Pareto front are calculated for evaluation. The results are compared with two other meta-heuristic algorithms.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"8 1","pages":"58-86"},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70451182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.4018/ijban.2021010102
K. Mahalakshmi, Udayakumar Allimuthu, L. Jayakumar, A. Dumka
The system's functional requirements (FR) and non-functional requirements (NFR) are derived from the software requirements specification (SRS). The requirement specification is challenging in classification process of FR and NFR requirements. To overcome these issues, the work contains various significant contributions towards SRS, such as green requirements engineering (GRE), to achieve the natural language processing, requirement specification, extraction, classification, requirement specification, feature selection, and testing the quality attributes improvement of NFRs. In addition to this, the test pad-based quality study to determine accuracy, quality, and condition providence to the classification of non-functional requirements (NFR) is also carried out. The resulted classification accuracy was implemented in the MATLAB R2014; the resulted graphical record shows the efficient non-functional requirements (NFR) classification with green requirements engineering (GRE) framework.
{"title":"A Timeline Optimization Approach of Green Requirement Engineering Framework for Efficient Categorized Natural Language Documents in Non-Functional Requirements","authors":"K. Mahalakshmi, Udayakumar Allimuthu, L. Jayakumar, A. Dumka","doi":"10.4018/ijban.2021010102","DOIUrl":"https://doi.org/10.4018/ijban.2021010102","url":null,"abstract":"The system's functional requirements (FR) and non-functional requirements (NFR) are derived from the software requirements specification (SRS). The requirement specification is challenging in classification process of FR and NFR requirements. To overcome these issues, the work contains various significant contributions towards SRS, such as green requirements engineering (GRE), to achieve the natural language processing, requirement specification, extraction, classification, requirement specification, feature selection, and testing the quality attributes improvement of NFRs. In addition to this, the test pad-based quality study to determine accuracy, quality, and condition providence to the classification of non-functional requirements (NFR) is also carried out. The resulted classification accuracy was implemented in the MATLAB R2014; the resulted graphical record shows the efficient non-functional requirements (NFR) classification with green requirements engineering (GRE) framework.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"8 1","pages":"21-37"},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70451359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.4018/ijban.2021010103
Dolly Gaur
The present study aims to examine the relationship between assets quality of banks as represented by non-performing assets (NPA) and management quality. The study has used Fama-MacBeth regression approach to measure management quality, which has been considered as the primary determinant of NPA. A sample comprising of 45 scheduled commercial banks in India has been studied for a time period of 15 years (2004-2019). The findings have revealed that better quality management leads to better asset quality. Banks with above average managerial ability can reduce NPA significantly. The bank managers should focus on their role in controlling problem loans of banks and should implement more efficient monitoring and supervision process for loan portfolios. The policy makers should pay attention towards the managerial ability of banks and stress on enhancing the quality of management. Also, investors may take note of the banks that are showing good management quality because such banks can be a profitable investment avenue.
{"title":"Total Quality Management and Assets Quality","authors":"Dolly Gaur","doi":"10.4018/ijban.2021010103","DOIUrl":"https://doi.org/10.4018/ijban.2021010103","url":null,"abstract":"The present study aims to examine the relationship between assets quality of banks as represented by non-performing assets (NPA) and management quality. The study has used Fama-MacBeth regression approach to measure management quality, which has been considered as the primary determinant of NPA. A sample comprising of 45 scheduled commercial banks in India has been studied for a time period of 15 years (2004-2019). The findings have revealed that better quality management leads to better asset quality. Banks with above average managerial ability can reduce NPA significantly. The bank managers should focus on their role in controlling problem loans of banks and should implement more efficient monitoring and supervision process for loan portfolios. The policy makers should pay attention towards the managerial ability of banks and stress on enhancing the quality of management. Also, investors may take note of the banks that are showing good management quality because such banks can be a profitable investment avenue.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"8 1","pages":"38-57"},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70451508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.4018/ijban.2021010101
Saeed Tabar, S. Sharma, David Volkman
The area of stock market prediction has attracted a great deal of attention during the past decade especially after multiple market crashes. By analyzing market price fluctuations, we can achieve valuable insight regarding future trends. This research proposes a novel method for prediction using pattern analysis and classification. For the first part of the research, a trend analysis algorithm, Elliot wave theory, is used to classify price patterns for DJIA, S&P500, and NASDAQ into three categories: LONG, SHORT, and HOLD. After labeling patterns, classification learning algorithms including decision tree, naïve Bayes, and support vector machine (SVM) are used to learn from the patterns and make a prediction for the future. The algorithm is implemented during the market crashes of May 2010 and August 2015, and the obtained results show that it correctly identifies the market volatility by issuing HOLD and SHORT signals during those crashes.
{"title":"Stock Market Prediction Using Elliot Wave Theory and Classification","authors":"Saeed Tabar, S. Sharma, David Volkman","doi":"10.4018/ijban.2021010101","DOIUrl":"https://doi.org/10.4018/ijban.2021010101","url":null,"abstract":"The area of stock market prediction has attracted a great deal of attention during the past decade especially after multiple market crashes. By analyzing market price fluctuations, we can achieve valuable insight regarding future trends. This research proposes a novel method for prediction using pattern analysis and classification. For the first part of the research, a trend analysis algorithm, Elliot wave theory, is used to classify price patterns for DJIA, S&P500, and NASDAQ into three categories: LONG, SHORT, and HOLD. After labeling patterns, classification learning algorithms including decision tree, naïve Bayes, and support vector machine (SVM) are used to learn from the patterns and make a prediction for the future. The algorithm is implemented during the market crashes of May 2010 and August 2015, and the obtained results show that it correctly identifies the market volatility by issuing HOLD and SHORT signals during those crashes.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"8 1","pages":"1-20"},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70451576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This historical analysis will take you on a journey in time that will give you a glimpse into vibrant attractions of entertainment advertisements that will gradually come to life through the lens and scope of this amplified application of historical examination. “History is about the preservation, recording, systematic analysis, correlation, and the interpretation of events of the past.” (Godfrey, 2011, p.5) The Palmer House held events of entertainment that tell us our story of how pillars of entertainment were put in place and set in motion for us to enjoy the present day. We need a getaway and entertainment can give us just that. “The escapism ideology is related to the idea that people have a part of their lives which they do not enjoy, and, when possible, they should escape from it.” (Heiligmann, 2003, p.166) The purpose of this study is to project the story this ad tells, as the ad symbolized how the Palmer House represented a space where people can escape their daily lives and find access to a Chicago scene that began to custom design cultural standards.
{"title":"A Media Moment Shot of Entertainment in the Chicago Nights of October 1953","authors":"Suha Mohammed","doi":"10.33642/ijbass.v6n12p6","DOIUrl":"https://doi.org/10.33642/ijbass.v6n12p6","url":null,"abstract":"This historical analysis will take you on a journey in time that will give you a glimpse into vibrant attractions of entertainment advertisements that will gradually come to life through the lens and scope of this amplified application of historical examination. “History is about the preservation, recording, systematic analysis, correlation, and the interpretation of events of the past.” (Godfrey, 2011, p.5) The Palmer House held events of entertainment that tell us our story of how pillars of entertainment were put in place and set in motion for us to enjoy the present day.\u0000We need a getaway and entertainment can give us just that. “The escapism ideology is related to the idea that people have a part of their lives which they do not enjoy, and, when possible, they should escape from it.” (Heiligmann, 2003, p.166) The purpose of this study is to project the story this ad tells, as the ad symbolized how the Palmer House represented a space where people can escape their daily lives and find access to a Chicago scene that began to custom design cultural standards.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"1 1","pages":"49-65"},"PeriodicalIF":0.6,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42131555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-22DOI: 10.20469/ijbas.6.10001-6
Sahibzada Muhammad Wasim Jan
Shari’ah governance is the arrangement which provides legitimacy to the business of Islamic Banking Institutions (IBIs) because the concept of Shari governance requires that all business affairs of IBIs must be conducted according to Shari’ah rules and principles under the Shari’ah supervision. Shari’ah governance for IBIs is directed and controlled by the State Bank of Pakistan (SBP) with the assistance of its Shari’ah Advisory Committee (SAC) and practiced by Shari’ah boards in IBIs with the aid of other organs of the organization. Applying a descriptive methodology, the research has investigated the current practice of Shari’ah governance depending on the regulatory guidelines and standards issued by the SBP and the literature on the topic. The research has discovered that Shari’ah governance of IBIs in Pakistan has been formulated and implemented significantly by SBP but at the industry level, the composition and functions of Shari’ah boards require some regulatory enhancements in order to safeguard the credibility and marketability of Shari’ah governance of IBIs. The research suggests that Shari’ah boards must have additional members qualified for the position and their functions should be comprehensive as well as their performance should be assessed so it could cater the business needs of IBIs.
{"title":"Shari’ah Governance of Islamic Banking Institutions in Pakistan: An Analytical Overview","authors":"Sahibzada Muhammad Wasim Jan","doi":"10.20469/ijbas.6.10001-6","DOIUrl":"https://doi.org/10.20469/ijbas.6.10001-6","url":null,"abstract":"Shari’ah governance is the arrangement which provides legitimacy to the business of Islamic Banking Institutions (IBIs) because the concept of Shari governance requires that all business affairs of IBIs must be conducted according to Shari’ah rules and principles under the Shari’ah supervision. Shari’ah governance for IBIs is directed and controlled by the State Bank of Pakistan (SBP) with the assistance of its Shari’ah Advisory Committee (SAC) and practiced by Shari’ah boards in IBIs with the aid of other organs of the organization. Applying a descriptive methodology, the research has investigated the current practice of Shari’ah governance depending on the regulatory guidelines and standards issued by the SBP and the literature on the topic. The research has discovered that Shari’ah governance of IBIs in Pakistan has been formulated and implemented significantly by SBP but at the industry level, the composition and functions of Shari’ah boards require some regulatory enhancements in order to safeguard the credibility and marketability of Shari’ah governance of IBIs. The research suggests that Shari’ah boards must have additional members qualified for the position and their functions should be comprehensive as well as their performance should be assessed so it could cater the business needs of IBIs.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67595581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Foot Locker Inc. is known globally for its athletic shoes and apparel and has the brand identity to leverage its name by diversifying into other product lines. Foot Locker wants to be known for more than just a “sneaker spot”, but they are missing that extra component or accessory that would broaden their brand image. Men go to Foot Locker locations for shoes and apparel, but their outfit is still not complete since it lacks one necessity-jewelry. Men mostly get their jewelry online or from major department stores. What if Foot Locker could fill in that void? This article analyzes Foot Locker relative to the men's accessories market. Jewelry is the oldest way of expression and combined with sneakers, it could be Foot Locker’s ticket to growth and continued success. We will discuss the possibility of Foot Locker starting their jewelry product extension that will be targeting their already known male demographic. Through the application of market research, creating an assortment plan, and global market research it is hypothesized that Jewelry by Foot Locker could become a great addition to the Foot Locker brand. If done properly, this jewelry extension could be the newest way Foot Locker improves their image and profits.
{"title":"“Jewelry by Foot Locker: One Step Beyond”","authors":"Miriam Roberts, H. Sherman","doi":"10.33642/ijbass.v6n11p1","DOIUrl":"https://doi.org/10.33642/ijbass.v6n11p1","url":null,"abstract":"Foot Locker Inc. is known globally for its athletic shoes and apparel and has the brand identity to leverage its name by diversifying into other product lines. Foot Locker wants to be known for more than just a “sneaker spot”, but they are missing that extra component or accessory that would broaden their brand image. Men go to Foot Locker locations for shoes and apparel, but their outfit is still not complete since it lacks one necessity-jewelry. Men mostly get their jewelry online or from major department stores. What if Foot Locker could fill in that void? This article analyzes Foot Locker relative to the men's accessories market. Jewelry is the oldest way of expression and combined with sneakers, it could be Foot Locker’s ticket to growth and continued success. We will discuss the possibility of Foot Locker starting their jewelry product extension that will be targeting their already known male demographic. Through the application of market research, creating an assortment plan, and global market research it is hypothesized that Jewelry by Foot Locker could become a great addition to the Foot Locker brand. If done properly, this jewelry extension could be the newest way Foot Locker improves their image and profits.","PeriodicalId":44545,"journal":{"name":"International Journal of Business","volume":" ","pages":"1-9"},"PeriodicalIF":0.6,"publicationDate":"2020-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47716508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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