Pub Date : 2022-12-31DOI: 10.56107/penanomics.v1i3.51
Sudirman, S. Sudarmiatin, I. Mukhlis
This study aims to find out how to implement knowledge management as an effort to increase competitive advantage towards exports. This research was conducted at Aida Furniture, Pasuruan, East Java, Indonesia. The research method was carried out using descriptive and qualitative analysis, by conducting direct interviews with company owners and direct observation of the company. This study obtained results indicating that the successful implementation of knowledge management in the Aida Furniture company was determined by leadership and management support, organizational culture, information technology innovation, training and education. This understanding will help companies to identify important issues that must be faced when designing and implementing knowledge management. This lack of understanding causes companies to be slow to compete with others making it difficult to export due to low internationalization performance.
{"title":"IMPLEMENTATION OF KNOWLEDGE MANAGEMENT TO INCREASE COMPETITIVE ADVANTAGE TOWARDS EXPORTS (STUDY VISIT AT AIDA FURNITURE, PASURUAN)","authors":"Sudirman, S. Sudarmiatin, I. Mukhlis","doi":"10.56107/penanomics.v1i3.51","DOIUrl":"https://doi.org/10.56107/penanomics.v1i3.51","url":null,"abstract":"This study aims to find out how to implement knowledge management as an effort to increase competitive advantage towards exports. This research was conducted at Aida Furniture, Pasuruan, East Java, Indonesia. The research method was carried out using descriptive and qualitative analysis, by conducting direct interviews with company owners and direct observation of the company. This study obtained results indicating that the successful implementation of knowledge management in the Aida Furniture company was determined by leadership and management support, organizational culture, information technology innovation, training and education. This understanding will help companies to identify important issues that must be faced when designing and implementing knowledge management. This lack of understanding causes companies to be slow to compete with others making it difficult to export due to low internationalization performance.","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130767796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.56107/penanomics.v1i3.58
Martin, S. Sudarmiatin, I. Mukhlis
The research problem raised aims to find out how the process of internationalization of furniture companies is related to the Uppsala theory. This research is a case study with an object, namely the company Aida Furniture which is one of the Micro, Small and Medium Enterprises (MSMEs) engaged in the furniture industry. This research was conducted through a descriptive and qualitative approach. To obtain the necessary data, the authors conducted in-depth interviews with business owners from Aida Furniture. Determination of the subject is done purposively where the researcher determines the sampling by determining the special characteristics that are by the research objectives so that they are expected to be able to answer research problems. The biggest problem in the process of market internationalization is on the supply side where the government and universities are expected to be able to fill this gap by standardizing treatment in usage and other processes. In the internationalization process described, Uppsala's theory cannot be used to explain the internationalization process model at Aida Furniture. Meanwhile, the process of spreading sales areas can be explained by the Uppsala theory.
{"title":"APPLICATION OF UPPSALA THEORY IN THE INTERNATIONALIZATION OF FURNITURE PRODUCTS","authors":"Martin, S. Sudarmiatin, I. Mukhlis","doi":"10.56107/penanomics.v1i3.58","DOIUrl":"https://doi.org/10.56107/penanomics.v1i3.58","url":null,"abstract":"The research problem raised aims to find out how the process of internationalization of furniture companies is related to the Uppsala theory. This research is a case study with an object, namely the company Aida Furniture which is one of the Micro, Small and Medium Enterprises (MSMEs) engaged in the furniture industry. This research was conducted through a descriptive and qualitative approach. To obtain the necessary data, the authors conducted in-depth interviews with business owners from Aida Furniture. Determination of the subject is done purposively where the researcher determines the sampling by determining the special characteristics that are by the research objectives so that they are expected to be able to answer research problems. The biggest problem in the process of market internationalization is on the supply side where the government and universities are expected to be able to fill this gap by standardizing treatment in usage and other processes. In the internationalization process described, Uppsala's theory cannot be used to explain the internationalization process model at Aida Furniture. Meanwhile, the process of spreading sales areas can be explained by the Uppsala theory.","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132851189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.56107/penanomics.v1i3.52
Elfiya Yetti, S. Sudarmiatin, I. Mukhlis
The purpose of this research is to find out how companies implement in adapting to technology and the use of international languages to increase MSMEs towards internationalization. This research was conducted at Aida Furniture, Pasuruan, East Java, Indonesia. The approach used in this study is descriptive and qualitative analysis by conducting direct interviews with company owners. In addition, direct observation of the research object was also carried out and secondary data collection, namely online document searches and literature reviews. This study obtained results indicating that the company has made adaptations in technology in its production process. The use of technology is carried out by the company in the process of painting and drying products. The obstacle faced by companies to be able to export is the use of international languages. If these obstacles can be overcome positively, then the company will generate a competitive advantage so that MSMEs can compete and lead to internationalization. Technological innovations carried out by the company will accelerate the company's competitive advantage for internationalization and export.
{"title":"ADAPTATION OF TECHNOLOGY AND USE OF INTERNATIONAL LANGUAGES IN INCREASING MSMES TOWARDS INTERNATIONALIZATION AT AIDA FURNITURE","authors":"Elfiya Yetti, S. Sudarmiatin, I. Mukhlis","doi":"10.56107/penanomics.v1i3.52","DOIUrl":"https://doi.org/10.56107/penanomics.v1i3.52","url":null,"abstract":"The purpose of this research is to find out how companies implement in adapting to technology and the use of international languages to increase MSMEs towards internationalization. This research was conducted at Aida Furniture, Pasuruan, East Java, Indonesia. The approach used in this study is descriptive and qualitative analysis by conducting direct interviews with company owners. In addition, direct observation of the research object was also carried out and secondary data collection, namely online document searches and literature reviews. This study obtained results indicating that the company has made adaptations in technology in its production process. The use of technology is carried out by the company in the process of painting and drying products. The obstacle faced by companies to be able to export is the use of international languages. If these obstacles can be overcome positively, then the company will generate a competitive advantage so that MSMEs can compete and lead to internationalization. Technological innovations carried out by the company will accelerate the company's competitive advantage for internationalization and export.","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126584957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.56107/penanomics.v1i3.49
Richa Afriana Munthe, S. Sudarmiatin, I. Mukhlis
This research was conducted to describe how an MSME company innovates in improving its internationalization performance by developing product standards and improving product quality. The object of research is the Aida Funiture company located in Pasuruan, East Java, Indonesia. The research approach uses descriptive and qualitative methods. Data collection techniques are carried out by conducting direct interviews with business owners. The research results show that the company has a strategy related to standard product development and quality improvement. This proves that by innovating the company can compete and have a competitive advantage. Innovation is an important thing that can differentiate a product from other products so that it can improve its internationalization performance
{"title":"STRATEGY FOR DEVELOPING PRODUCT STANDARDS, PRODUCT QUALITY, AND INNOVATION IN IMPROVING THE INTERNATIONALIZATION PERFORMANCE OF MSMES AT AIDA FURNITURE IN PASURUAN","authors":"Richa Afriana Munthe, S. Sudarmiatin, I. Mukhlis","doi":"10.56107/penanomics.v1i3.49","DOIUrl":"https://doi.org/10.56107/penanomics.v1i3.49","url":null,"abstract":"This research was conducted to describe how an MSME company innovates in improving its internationalization performance by developing product standards and improving product quality. The object of research is the Aida Funiture company located in Pasuruan, East Java, Indonesia. The research approach uses descriptive and qualitative methods. Data collection techniques are carried out by conducting direct interviews with business owners. The research results show that the company has a strategy related to standard product development and quality improvement. This proves that by innovating the company can compete and have a competitive advantage. Innovation is an important thing that can differentiate a product from other products so that it can improve its internationalization performance","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116847403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.56107/penanomics.v1i3.47
Dewi Shanti Nugrahani, Widji Astuti, H. Harsono
This study aims to examine the role of e-trust as mediation effect of e-service quality on online purchase intention at consumer smes culinary sector in Special Region of Yogyakarta. The respondents in this study were consumers at Special Region of Yogyakarta. The number of respondents in this study were 200 respondents. Sampling is done by purposive sampling technique. This study uses Structural Equation Modeling (SEM) with AMOS as an analytical tool. Based on the results of data testing conducted, it shows that: (1) E-service quality has a significant effect on e-trust at consumer SMEs culinary sector in Special Region of Yogyakarta. (2) E-trust has a significant effect on e-service quality at consumer SMEs culinary sector in Special Region of Yogyakarta. (3) E-service quality has a significant effect on online purchase intention at consumer SMEs culinary sector in Special Region of Yogyakarta. (4) E-trust as mediation effect of e-service quality on online purchase intention at consumer smes culinary sector in Special Region of Yogyakarta.
{"title":"The Role Of E-Trust As Mediation Effect Of E-Service Quality On Online Purchase Intention At Consumer Smes Culinary Sector In Special Region Of Yogyakarta","authors":"Dewi Shanti Nugrahani, Widji Astuti, H. Harsono","doi":"10.56107/penanomics.v1i3.47","DOIUrl":"https://doi.org/10.56107/penanomics.v1i3.47","url":null,"abstract":"This study aims to examine the role of e-trust as mediation effect of e-service quality on online purchase intention at consumer smes culinary sector in Special Region of Yogyakarta. The respondents in this study were consumers at Special Region of Yogyakarta. The number of respondents in this study were 200 respondents. Sampling is done by purposive sampling technique. This study uses Structural Equation Modeling (SEM) with AMOS as an analytical tool. Based on the results of data testing conducted, it shows that: (1) E-service quality has a significant effect on e-trust at consumer SMEs culinary sector in Special Region of Yogyakarta. (2) E-trust has a significant effect on e-service quality at consumer SMEs culinary sector in Special Region of Yogyakarta. (3) E-service quality has a significant effect on online purchase intention at consumer SMEs culinary sector in Special Region of Yogyakarta. (4) E-trust as mediation effect of e-service quality on online purchase intention at consumer smes culinary sector in Special Region of Yogyakarta.","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129468112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.56107/penanomics.v1i3.72
D. Hariyanto, B. Soetjipto, Sopi Sopiah
This research aims to analyze the effect of workload and work environment on turnover intention through job satisfaction and organizational commitment. The research sample was 175 employees who were taken by proportional random sampling. Data analysis using Partial Least Square (PLS). The research findings show that workload has a significant positive effect on job satisfaction, organizational commitment, and turnover intention directly. The work environment significantly negatively affects turnover intention, while job satisfaction and organizational commitment have a significant positive effect. Job satisfaction significantly negatively affects turnover intention, while organizational commitment has a significant positive effect. Organizational commitment has a significant negative effect on turnover intention. Indirectly, the workload negatively affects turnover intention through job satisfaction and organizational commitment. The work environment has a significant negative effect on turnover intention through job satisfaction and organizational commitment, and job satisfaction has a significant negative effect on turnover intention through organizational commitment.
{"title":"The Influence of Workload and Environment on Turnover Intention Through Job Satisfaction and Organizational Commitment","authors":"D. Hariyanto, B. Soetjipto, Sopi Sopiah","doi":"10.56107/penanomics.v1i3.72","DOIUrl":"https://doi.org/10.56107/penanomics.v1i3.72","url":null,"abstract":"This research aims to analyze the effect of workload and work environment on turnover intention through job satisfaction and organizational commitment. The research sample was 175 employees who were taken by proportional random sampling. Data analysis using Partial Least Square (PLS). The research findings show that workload has a significant positive effect on job satisfaction, organizational commitment, and turnover intention directly. The work environment significantly negatively affects turnover intention, while job satisfaction and organizational commitment have a significant positive effect. Job satisfaction significantly negatively affects turnover intention, while organizational commitment has a significant positive effect. Organizational commitment has a significant negative effect on turnover intention. Indirectly, the workload negatively affects turnover intention through job satisfaction and organizational commitment. The work environment has a significant negative effect on turnover intention through job satisfaction and organizational commitment, and job satisfaction has a significant negative effect on turnover intention through organizational commitment.","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133055262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-06DOI: 10.56107/penanomics.v1i3.48
Anwar Anwar, Reni Restriani Utami
This study aims to determine the potential for bankruptcy in timber sub-sector companies and their management that are listed on the Indonesia Stock Exchange for the 2017-2020 period using the Altman, Springate, and Zmijewski models and to find out the comparison of the three models. This type of research is quantitative research. The research population is the company's sub-sector of wood and its processing. The research sample is PT. SLJ Global Tbk (SULI) and PT. Tirta Mahakam Resources Tbk (TIRT). Data analysis techniques use the Altman, Springate, and Zmijewski models. The results of the study show that SULI and TIRT are predicted to experience potential bankruptcy in 2017-2021 using the Altman and Zmijewski model. 2018-2021 for SULI and 2020-2021 for TIRT using the Springate model. The results of the Mann Whitney test show that there is no difference in predicting the potential for bankruptcy of SULI and TIRT using the three models.
{"title":"COMPARATIVE ANALYSIS OF ALTMAN, SPRINGATE AND ZMIJEWSKI MODELS IN PREDICTING BANKRUPTCY","authors":"Anwar Anwar, Reni Restriani Utami","doi":"10.56107/penanomics.v1i3.48","DOIUrl":"https://doi.org/10.56107/penanomics.v1i3.48","url":null,"abstract":"This study aims to determine the potential for bankruptcy in timber sub-sector companies and their management that are listed on the Indonesia Stock Exchange for the 2017-2020 period using the Altman, Springate, and Zmijewski models and to find out the comparison of the three models. This type of research is quantitative research. The research population is the company's sub-sector of wood and its processing. The research sample is PT. SLJ Global Tbk (SULI) and PT. Tirta Mahakam Resources Tbk (TIRT). Data analysis techniques use the Altman, Springate, and Zmijewski models. The results of the study show that SULI and TIRT are predicted to experience potential bankruptcy in 2017-2021 using the Altman and Zmijewski model. 2018-2021 for SULI and 2020-2021 for TIRT using the Springate model. The results of the Mann Whitney test show that there is no difference in predicting the potential for bankruptcy of SULI and TIRT using the three models.","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121703351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-28DOI: 10.56107/penanomics.v1i2.33
Tia Anggraini, Sri Yani Kusumastuti
This study aims to estimate the influence of Value Added Tax (VAT), Income, Price and Payment Method on Demand. The data used is primary data using questionnaire techniques with data obtained through google forms. Sampling was carried out using purposive sampling techniques. In this study, a sample of 213 respondents was used. The analysis method used is SEM analysis using the AMOS 23 application. The results showed that Value Added Tax (VAT) has a negative influence on demand, Income has no influence on demand, Price has a negative influence on demand and Payment Methods have a positive effect on demand.
{"title":"EFFECT OF VALUE ADDED TAX (VAT), INCOME, PRICE AND PAYMENT METHODS AGAINST CONSUMER DEMAND ON SMARTPHONES","authors":"Tia Anggraini, Sri Yani Kusumastuti","doi":"10.56107/penanomics.v1i2.33","DOIUrl":"https://doi.org/10.56107/penanomics.v1i2.33","url":null,"abstract":"This study aims to estimate the influence of Value Added Tax (VAT), Income, Price and Payment Method on Demand. The data used is primary data using questionnaire techniques with data obtained through google forms. Sampling was carried out using purposive sampling techniques. In this study, a sample of 213 respondents was used. The analysis method used is SEM analysis using the AMOS 23 application. The results showed that Value Added Tax (VAT) has a negative influence on demand, Income has no influence on demand, Price has a negative influence on demand and Payment Methods have a positive effect on demand.","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116057939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-28DOI: 10.56107/penanomics.v1i2.34
L. Sumarno, Chronika Sari, Soharto Ngudiwaluyo, Armis Armis
The purpose of this study is to determine the role of the processing industry sector in regional economic growth (in Dumai City). It can be concluded from the calculation results that the processing industry sector has a very large positive impact on the Gross Regional Domestic Product (GRDP) Prod uk in Dumai City, with an average of 54.82%. The manufacturing industry sector has increased every year from the 2010-2018 period. Thus, the role of the processing industry sector in the economic growthin Dumai City has a very positive impact and can increase the Gross Regional Domestic Product (GRDP) of the processing industry sector.
{"title":"THE ROLE OF THE PROCESSING INDUSTRY SECTOR IN REGIONAL ECONOMIC GROWTH (IN DUMAI CITY)","authors":"L. Sumarno, Chronika Sari, Soharto Ngudiwaluyo, Armis Armis","doi":"10.56107/penanomics.v1i2.34","DOIUrl":"https://doi.org/10.56107/penanomics.v1i2.34","url":null,"abstract":"The purpose of this study is to determine the role of the processing industry sector in regional economic growth (in Dumai City). It can be concluded from the calculation results that the processing industry sector has a very large positive impact on the Gross Regional Domestic Product (GRDP) Prod uk in Dumai City, with an average of 54.82%. The manufacturing industry sector has increased every year from the 2010-2018 period. Thus, the role of the processing industry sector in the economic growthin Dumai City has a very positive impact and can increase the Gross Regional Domestic Product (GRDP) of the processing industry sector.","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123090884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-25DOI: 10.56107/penanomics.v1i2.31
Sjukun Sjukun, Lalu Supardin, Yusuf Taufik
This study aims to examine the effect of price and promotion on purchase decision at Bakpia Kurnia Sari. The respondents in this study were consumers in Yogyakarta. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of the multiple linear regression test show that: 1) Price partially has a significant effect on purchase decision at Bakpia Kurnia Sari. 2) Promotion partially has a significant effect on purchase decision at Bakpia Kurnia Sari.
{"title":"THE EFFECT OF PRICE AND PROMOTION ON PURCHASE DECISION AT BAKPIA KURNIA SARI","authors":"Sjukun Sjukun, Lalu Supardin, Yusuf Taufik","doi":"10.56107/penanomics.v1i2.31","DOIUrl":"https://doi.org/10.56107/penanomics.v1i2.31","url":null,"abstract":"This study aims to examine the effect of price and promotion on purchase decision at Bakpia Kurnia Sari. The respondents in this study were consumers in Yogyakarta. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of the multiple linear regression test show that: 1) Price partially has a significant effect on purchase decision at Bakpia Kurnia Sari. 2) Promotion partially has a significant effect on purchase decision at Bakpia Kurnia Sari.","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121748239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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