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Synergetic effects of network interconnections in the conditions of virtual reality 虚拟现实条件下网络互联的协同效应
IF 1.8 Q3 BUSINESS Pub Date : 2021-01-01 DOI: 10.7341/20211735
K. Kraus, N. Kraus, O. Shtepa
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引用次数: 3
Social entrepreneurship as a collaborative practice: Literature review and research agenda 作为合作实践的社会企业家精神:文献回顾与研究议程
IF 1.8 Q3 BUSINESS Pub Date : 2021-01-01 DOI: 10.7341/20211713
Sunna Kovanen
Purpose: The aim of this article is, firstly, to explore and structure the emerging research on collaboration in social entrepreneurship, and secondly to tackle the identified gaps in the literature with a research agenda based on the communities and networks of practice theory. Methodology: The article relies on a systematic literature review, which summarizes the existing evidence base and critically evaluates major theoretical approaches. The analytical focus is on ambiguity and scales of collaboration. Findings: Three main research strands have been identified: first, community and public sector collaboration focusing on the participatory initiation of services by local communities; second, collaboration for resources and employment focusing on power relations between established organizations; and third, network- and micro-level collaboration focusing on collaborative governance of complex networks. A vaguely contextualized and non-critical approach to social entrepreneurship remains prominent; however, recent studies on community and network collaboration present nuanced approaches to scalarity and ambiguity. Implications for theory and practice: Existing research could benefit from explicit and broader theorization of collaboration, the analysis of ambiguous experiences and contexts and attending to the interplay between daily practices and larger-scale institutional change. The paper presents a compiled reference base and gives directions about future research and practice re-thinking social enterprise as a collaborative endeavor. Originality and value: The article contributes to social entrepreneurship studies by structuring the field and enhancing critical theory on the topic.
目的:本文的目的是,首先,探索和构建关于社会创业合作的新兴研究,其次,通过基于实践理论的社区和网络的研究议程来解决文献中已确定的空白。方法:本文依靠系统的文献综述,总结现有的证据基础,批判性地评估主要的理论方法。分析的重点是模糊性和协作的规模。研究结果:确定了三个主要研究方向:第一,社区和公共部门合作,重点是由当地社区参与发起服务;第二,资源与就业合作,关注已建立组织之间的权力关系;第三,网络和微观层面的协作,重点是复杂网络的协同治理。社会企业家精神的模糊情境化和非批判方法仍然突出;然而,最近关于社区和网络协作的研究提出了细致入微的方法来处理规模性和模糊性。对理论和实践的启示:现有的研究可以受益于明确和更广泛的协作理论,对模糊经验和背景的分析,以及关注日常实践与更大规模制度变革之间的相互作用。本文提供了一个汇编的参考基础,并给出了未来研究和实践的方向,重新思考社会企业作为一个合作的努力。原创性和价值:本文通过构建领域和加强对该主题的批判理论,为社会企业家研究做出贡献。
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引用次数: 5
Role of HRIS and Knowledge Sharing Behaviour towards Innovation Capability: Moderating role of Organizational Citizenship Behaviour 人力资源信息系统与知识共享行为对创新能力的作用:组织公民行为的调节作用
IF 1.8 Q3 BUSINESS Pub Date : 2021-01-01 DOI: 10.52633/jemi.v3i2.75
Madiha Shaikh, Mohsin Diwan, Ramesh Kumar
The objective of the study was to examine the impact of HRIS usage and knowledge sharing behaviour on the innovation capability of banking sector employees. The study also investigated the moderating role of organizational citizenship behaviour in the effect of HRIS usage and knowledge sharing behaviour on innovation capability. Resource-Based View and Organizational Citizenship Behaviour theories are applied in this research. This study is based on a quantitative approach for data collection and the data was examined using a correlational research design. The target population of this study is based on the employees of private banks of Karachi, Pakistan. The sample size was 187 responses which were analyzed using linear regression. The results showed that human resource information system usage has a positive and significant effect on employee’s innovation capacity. Similarly, knowledge-sharing behaviour was also found positive but had an insignificant effect on employee’s innovation capacity. The results also demonstrated that organizational citizenship behaviour has a positive and significant moderated effect on the relationship of human resource information systems and employee’s innovation capacity and in the relationship between knowledge-sharing behaviour and employee’s innovation capacity. This study provides a model to management leaders and practitioners who can look into employees’ creative capabilities and leverage them. The study suggests that certain actions need to be implemented by top management to foster a positive attitude towards employees' innovation capacity through proper HRIS usage and knowledge-sharing behaviour over the span of time. Lastly, implications and avenues for future research are also suggested at the end of the paper.
本研究的目的是探讨人力资源信息系统的使用和知识共享行为对银行业员工创新能力的影响。研究还考察了组织公民行为在人力资源信息系统使用和知识共享行为对创新能力的影响中的调节作用。本研究运用了资源基础理论和组织公民行为理论。本研究基于数据收集的定量方法,并使用相关研究设计对数据进行了检查。本研究的目标人群是基于巴基斯坦卡拉奇私人银行的员工。样本量为187份,采用线性回归分析。结果表明,人力资源信息系统的使用对员工创新能力有显著的正向影响。同样,知识共享行为对员工的创新能力也有积极影响,但影响不显著。结果还表明,组织公民行为对人力资源信息系统与员工创新能力的关系、知识共享行为与员工创新能力的关系具有显著的正向调节作用。本研究为管理领导者和从业者提供了一个模型,他们可以研究员工的创新能力并利用它们。研究表明,高层管理人员需要采取一定的行动,通过适当的HRIS使用和知识共享行为,在一段时间内培养对员工创新能力的积极态度。最后,本文提出了未来研究的启示和途径。
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引用次数: 1
Interfirm network structure and firm resources: Towards a unifying concept 企业间网络结构与企业资源:走向统一概念
IF 1.8 Q3 BUSINESS Pub Date : 2021-01-01 DOI: 10.7341/20211737
J. Karjalainen, Aku Valtakoski, I. Kauranen
PURPOSE: The objective of this paper is to propose a concept of network resource distribution that systematically unifies the resource-based and network-based perspectives on interfirm networks and enables integrated analysis of how firm resources and network structure interact to affect firm performance. METHODOLOGY: This conceptual paper first reviews the extant literature on interfirm networks and then develops the unifying concept of network resource distribution. FINDINGS: The literature review indicates that strategy scholars have long sought to integrate the resource-based view and the social network explanations of firm performance but, thus far, only a partial integration has been achieved. In particular, studies on the resource-level heterogeneity of interfirm networks have largely been limited to the analysis of firm dyads. How firm resources and network structure beyond the immediate network partners interact to affect firm performance has not yet been adequately addressed. The proposed unified concept of network resource distribution systematizes prior research and illuminates how network structure and firm resources interact to affect firm performance beyond the immediate network partners. IMPLICATIONS FOR THEORY AND PRACTICE: For theory, this paper highlights gaps in the extant literature on interfirm networks and proposes a unifying concept that can be utilized to address these gaps and to develop further theory in the area. For practice, this paper encourages managers not to limit their analyses of strategic alliances to immediate partnerships; it is also crucial to consider the partners and their resources, and reflect on how they are related to one another outside of the immediate partnership portfolio. ORIGINALITY AND VALUE: Network resource distribution is a novel concept that ties together and systematizes various strands of research on interfirm networks, thus providing a foundation for future research in the area. The concept is also amenable to detailed operationalization, facilitating subsequent quantitative testing of theoretical arguments combining firm resources and the structure of a network.
目的:本文的目的是提出一个网络资源分配的概念,该概念系统地统一了基于资源和基于网络的企业间网络观点,并能够对企业资源和网络结构如何相互作用影响企业绩效进行综合分析。方法:本概念性论文首先回顾了企业间网络的现有文献,然后提出了统一的网络资源分配概念。研究发现:文献综述表明,长期以来,战略学者一直在寻求整合资源基础观点和企业绩效的社会网络解释,但迄今为止,只实现了部分整合。特别是,对企业间网络资源水平异质性的研究在很大程度上仅限于对企业二元结构的分析。除了直接网络伙伴之外,企业资源和网络结构如何相互作用影响企业绩效尚未得到充分解决。本文提出的网络资源分配的统一概念系统化了之前的研究,并阐明了网络结构和企业资源如何相互作用影响企业绩效。对理论和实践的启示:在理论方面,本文强调了现有文献中关于企业间网络的空白,并提出了一个统一的概念,可以用来解决这些空白,并在该领域发展进一步的理论。在实践中,本文鼓励管理者不要将他们对战略联盟的分析局限于直接的伙伴关系;同样重要的是要考虑合作伙伴及其资源,并反思他们在直接伙伴关系组合之外是如何相互关联的。原创性和价值:网络资源分配是一个新颖的概念,将企业间网络的各种研究联系在一起并系统化,从而为该领域的未来研究奠定了基础。这个概念也适合于详细的操作化,便于随后对结合公司资源和网络结构的理论论证进行定量测试。
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引用次数: 2
Complexity, continuity, and strategic management of buyer–supplier relationships from a network perspective 网络视角下买方-供应商关系的复杂性、连续性和战略管理
IF 1.8 Q3 BUSINESS Pub Date : 2021-01-01 DOI: 10.7341/20211736
Martin Pech, D. Vaněček, J. Pražáková
PURPOSE: Current research seeks to create an economic model that connects strategic management and network theory. However, most theoretical models do not provide empirical evidence of network relationships’ real structure and attributes. The purpose of the paper is to explore the relation between enterprise characteristics and the characteristics of buyer–supplier relationships in supply chain networks. We are specifically interested in business relationships in networks with respect to the various enterprises’ sizes and sectors of industry. The subject of our research was characteristics, such as network relationship complexity, continuity of relationships, and strategic management in networks. The paper summarizes the results of an empirical study on buyer-supplier networks and accentuates the importance of developing and fostering business collaboration for strategic management. METHODOLOGY: We conducted the questionnaire research in 2016–2019 on 360 enterprises from the Czech Republic. We selected the research sample based on the non-probability purposive sampling method. The members of the research team collected data from an online survey and personal visits to enterprises. The statistical analysis of hypotheses is based on the frequency of managers’ answers. To evaluate results, a two-proportion Z-Test is used for comparing different categories of enterprises according to their enterprise size or prevailing sector of the industry. FINDINGS: The main results show that the differences between enterprises involved in the buyer–supplier structures lie mainly in their size. The survey did not identify differences between industry sectors. The findings show that the complexity of networks in the Czech Republic is not high in terms of the number of suppliers or involvement in many supply networks. The continuity of relationships with partners in buyer–supplier networks is relatively long-term oriented. Long-term partnerships reflect the higher quality of relationships and support future integration. However, large enterprises prefer to build contracts for shorter or longer periods. An overall decentralization strategy characterizes the strategic management of buyer–supplier networks. This finding means dividing competencies such as planning, managing, sourcing, decision-making, transporting (delivering) among more enterprises. IMPLICATIONS FOR THEORY AND PRACTICE: The paper provides an insight into understanding how the buyer–supplier network functions. The theory’s implication builds on the connection of supply chain management and strategic management from the network perspective. Supply chain management is viewed as a part of strategic management, and the synthesis of both research areas opens an innovative view to business theory. ORIGINALITY AND VALUE: The paper’s principal value is the connection between contemporary ideas of strategic management and supply chain management. The synthesis of supply chain management and network approach enh
目的:当前的研究旨在建立一个连接战略管理和网络理论的经济模型。然而,大多数理论模型并没有提供网络关系真实结构和属性的经验证据。本文的目的是探讨供应链网络中企业特征与买方-供应商关系特征之间的关系。我们特别感兴趣的是各种企业规模和行业部门在网络中的业务关系。我们的研究主题是网络关系的复杂性、关系的连续性以及网络中的战略管理等特征。本文总结了买方-供应商网络的实证研究结果,并强调了发展和促进商业合作对战略管理的重要性。方法:2016-2019年对捷克360家企业进行问卷调查。我们采用非概率目的抽样方法选取研究样本。研究小组成员通过在线调查和亲自访问企业收集数据。假设的统计分析是基于管理者回答的频率。为了评估结果,根据企业规模或行业主导部门,使用双比例z检验来比较不同类别的企业。研究发现:主要研究结果表明,参与采购-供应商结构的企业之间的差异主要在于企业规模。该调查没有指出不同行业之间的差异。调查结果表明,就供应商的数量或参与许多供应网络而言,捷克共和国网络的复杂性并不高。在买方-供应商网络中与合作伙伴的关系的连续性是相对长期的。长期伙伴关系反映了更高质量的关系,并支持未来的整合。然而,大型企业更喜欢签订期限较短或较长的合同。全面分散战略是买方-供应商网络战略管理的特点。这个发现意味着在更多的企业中划分诸如计划、管理、采购、决策、运输(交付)等能力。理论与实践启示:本文提供了对买方-供应商网络如何运作的理解。该理论的内涵是建立在网络视角下供应链管理与战略管理的联系之上的。供应链管理被视为战略管理的一部分,这两个研究领域的综合为商业理论开辟了一个创新的视角。原创性与价值:本文的主要价值在于当代战略管理思想与供应链管理之间的联系。供应链管理与网络管理方法的综合,强化了战略管理理论。
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引用次数: 2
Linking Entrepreneurial Orientation and Innovation Intensity: Moderating Role of Environmental Turbulence 创业导向与创新强度:环境动荡的调节作用
IF 1.8 Q3 BUSINESS Pub Date : 2021-01-01 DOI: 10.52633/jemi.v3i2.78
Syed A. H. Zaidi, S. Zaidi
This research aims to investigate the impact of entrepreneurial orientation dimensions on a firm’s innovation intensity along with the moderation of environmental turbulence. The dimensions of entrepreneurial orientation include autonomy, pro-activeness, risk attitude, innovation readiness and competitive aggressiveness, hence the study includes five direct hypotheses and five moderated hypotheses. The data was gathered through an online questionnaire. The sample size of the study was 386 small and medium enterprises (SME) operating in Pakistan. The questionnaire was filled out by executive managers or executive directors of organizations as company representatives. Smart PLS was used to analyze the data. The measurement model was run to ensure validity and reliability. Moreover, the outer loadings, model fit and important statistics were assured. The structural model estimated the proposed relationships of the study. The findings of the study suggested a positive impact of all the dimensions of entrepreneurial orientation on innovation while the moderation effect of environmental turbulence was found to be significant for all the relationships except innovation readiness. The study finally concluded that EO had a significant impact on innovation intensity. Based on the findings, it is recommended that SMEs should enhance entrepreneurial orientation in their respective organizations in order to intensify innovation. The practical objective of this research was to gain knowledge on entrepreneurial orientation and innovation intensity that is crucial for organizations in the contemporary business world. The study has certain implications for the development of organizations’ strategic orientation. SMEs in Pakistan have great potential and in terms of intensifying innovation in enterprises, it is important to focus on entrepreneurial orientation. Thus, SMEs have to be innovative, proactive, and ready to take risks which may ultimately help them improve their performance.
本研究旨在探讨创业取向维度对企业创新强度的影响,以及环境动荡的调节作用。创业取向的维度包括自主性、主动性、风险态度、创新准备和竞争侵略性,因此本研究包括五个直接假设和五个调节假设。数据是通过在线问卷收集的。这项研究的样本量是在巴基斯坦经营的386家中小企业。问卷由各组织的执行经理或执行董事作为公司代表填写。采用Smart PLS对数据进行分析。对测量模型进行了运行,保证了测量模型的效度和信度。此外,还保证了外载荷、模型拟合和重要统计量。结构模型估计了研究中提出的关系。研究结果表明,创业导向各维度对创新均有正向影响,而环境动荡对除创新准备度外的所有关系均有显著调节作用。研究最终得出EO对创新强度有显著影响的结论。根据研究结果,建议中小企业在各自的组织中加强创业导向,以加强创新。本研究的实际目标是获得对当代商业世界的组织至关重要的创业取向和创新强度的知识。本研究对组织战略导向的发展具有一定的启示意义。巴基斯坦中小企业潜力巨大,在加强企业创新方面,要注重创业导向。因此,中小企业必须创新,积极主动,并准备承担风险,最终帮助他们提高绩效。
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引用次数: 7
Survival of the funded: Econometric analysis of startup longevity and success 被资助者的生存:创业公司寿命和成功的计量经济学分析
IF 1.8 Q3 BUSINESS Pub Date : 2021-01-01 DOI: 10.7341/20211742
Daniel Keogh, Daniel K.N. Johnson
PURPOSE: The existing literature on the success of startup enterprises is thorough in investigating individual factors, but relatively weak in testing those factors in combination. This research tests for interactive effects, i.e., complementarities, between those factors. METHODOLOGY: We use a Cox proportional hazard model to estimate longevity in startups, supplementing it with maximum likelihood estimation of two metrics of success (employment and revenue). In each model, we explicitly test for interactions between terms, thus advancing the literature. FINDINGS: Panel data analysis shows that financing strategy matters to startup success, especially when combined with specific human and social capital attributes of the founders. For example, angel investors and venture capital investors benefit differently from founders with industry experience; founders with higher educational achievement generate more revenue than their peers specifically when their startups collaborate in university partnerships. IMPLICATIONS FOR THEORY AND PRACTICE: The paper suggests specific ways in which entrepreneurs should think about financing options that are complementary with their founder attributes. Further, it suggests that the literature must be very thoughtful, not only about the indicators of success but about advice to policymakers, financiers and entrepreneurs because of the nuanced nonlinearities and interactions we demonstrate. ORIGINALITY AND VALUE: We contribute to the literature on startup financing with a large dataset, careful modelling of interactive complementarities of between inputs, correction of the potential sample selection bias in previous studies, and a suite of modelled outcomes (survival, employment, and revenue) which allow for nuanced results.
目的:现有的关于创业企业成功的文献对个体因素的考察比较深入,但对这些因素的组合检验相对较弱。这项研究检验了这些因素之间的相互作用,即互补性。方法:我们使用Cox比例风险模型来估计创业公司的寿命,并辅以对两个成功指标(就业和收入)的最大似然估计。在每个模型中,我们明确地测试了术语之间的相互作用,从而推进了文献。研究发现:面板数据分析表明,融资策略对创业公司的成功至关重要,尤其是在与创始人的特定人力和社会资本属性相结合时。例如,天使投资者和风险资本投资者受益于具有行业经验的创始人;受教育程度较高的创始人比同龄人创造更多的收入,特别是当他们的创业公司与大学合作时。对理论和实践的启示:本文提出了企业家应该考虑与其创始人属性互补的融资选择的具体方式。此外,它还表明,文献必须非常深思熟虑,不仅要考虑成功的指标,还要考虑给政策制定者、金融家和企业家的建议,因为我们展示了微妙的非线性和相互作用。原创性和价值:我们通过大型数据集,对输入之间的互补性进行仔细建模,纠正先前研究中潜在的样本选择偏差,以及一套建模结果(生存,就业和收入)来贡献关于创业融资的文献,这些结果允许细微的结果。
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引用次数: 6
The developing speciality coffee businesses of Bangkok, Thailand and Penang, Malaysia. A story of entrepreneurial passion and creativity? 泰国曼谷和马来西亚槟城的精品咖啡业务正在发展。一个关于企业家激情和创造力的故事?
IF 1.8 Q3 BUSINESS Pub Date : 2021-01-01 DOI: 10.7341/20211717
M. Azavedo, Arthur Gogatz
Purpose: This paper considers the recently emergent speciality coffee industry in Bangkok, Thailand and Penang, Malaysia. It addresses the research questions of what are the motivations and attitudes of small, entrepreneurial, speciality coffee business owners in both countries. Methodology: The study’s methodology was interview-based qualitative data gathering with no pre-determined hypotheses. Interviews were semi-structured. Questions considered motivations and attitudes variously but particular points of focus were passion and creativity. Analysis was through thematic content analysis. Findings: The main findings were that participants considered themselves to be passionate and creative, wanted to educate about coffee (the primary finding) and have no expectation and little hope of becoming wealthy through their coffee enterprises. Their focus was on other elements of happiness than money. It transpired that their passion was not an entrepreneurial passion, financially driven, but a passion for craft skills and production, and attendant lifestyles that were simply not concerned about income maximisation. Implications for theory and practice: It presents a potential view of entrepreneurship at major variance with the views of classical economics. Few entrepreneurs interviewed saw their businesses as having potential for wealth creation. Concerns to maximise income or profit were not prevalent. These were not the financially driven entrepreneurs of classical economics. Their focus was on their craft and its skills. All understanding of the mindset of the small speciality coffee business owners and creators is an insight of substantial practical importance, for instance, to those seeking to supply to them and perhaps other similar small businesses, or to advise them, including Government and Local Government advisory services. Originality and value: The question set for this study had never been asked before, so the study is unique within the industry. Its value lies in two areas, the practical real world of business, as mentioned, and for future researchers in entrepreneurship. With these small businesses built from lifestyle concepts rather than classical economic concepts, notably of income or profit maximisation and scale appropriate to those, strong doubt is thrown on the validity of those classical economic views. An important value in this study is precisely that it drilled down and struck a plethora of motivations and attitudes informally held by entrepreneurs, people of a type that do not usually inform studies of entrepreneurship but may inform future researchers, particularly when reviewing the growing body of small artisanal and craft businesses.
目的:本文考虑了最近在泰国曼谷和马来西亚槟城新兴的精品咖啡产业。它解决了两国小型创业型精品咖啡企业主的动机和态度的研究问题。方法:本研究的方法是基于访谈的定性数据收集,没有预先确定的假设。采访是半结构化的。问题考虑的动机和态度各不相同,但特别关注的是激情和创造力。分析是通过专题内容分析。研究结果:主要发现是参与者认为自己充满激情和创造力,想要教育咖啡(主要发现),并且不期望也不希望通过他们的咖啡企业致富。他们关注的是幸福的其他因素,而不是金钱。事实证明,他们的热情并不是由经济驱动的创业热情,而是对工艺技能和生产的热情,以及随之而来的不关心收入最大化的生活方式。对理论和实践的启示:它提出了一种潜在的企业家精神观点,与古典经济学的观点有很大的不同。接受采访的企业家中,很少有人认为自己的企业有创造财富的潜力。对收入或利润最大化的关注并不普遍。他们不是古典经济学中受财务驱动的企业家。他们的重点是他们的手艺和技能。对小型精品咖啡企业主和创造者的心态的所有理解都是一种具有重大实际意义的见解,例如,对于那些寻求向他们和其他类似的小企业供货或向他们提供建议的人,包括政府和地方政府的咨询服务。原创性和价值:本研究的问题集以前从未被问到过,因此该研究在业内是独一无二的。它的价值在于两个方面,如前所述的商业现实世界,以及对未来创业研究人员的价值。由于这些小企业建立在生活方式概念之上,而不是建立在经典经济学概念之上,尤其是收入或利润最大化以及与之相适应的规模,这些经典经济学观点的有效性受到了强烈质疑。这项研究的一个重要价值恰恰在于,它深入挖掘了企业家非正式持有的大量动机和态度,这类人通常不会为创业研究提供信息,但可能会为未来的研究人员提供信息,特别是在审查越来越多的小型手工和工艺企业时。
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引用次数: 2
Innovation among SMEs in Finland: The impact of stakeholder engagement and firm-level characteristics 芬兰中小企业的创新:利益相关者参与和企业层面特征的影响
IF 1.8 Q3 BUSINESS Pub Date : 2021-01-01 DOI: 10.7341/20211746
Hannu Littunen, T. Tohmo, Esa Storhammar
PURPOSE: The aim of the paper is to analyse the importance of both internal capabilities (resources) and external information sources in implementing product, process, marketing and organizational innovations aiming to maximize firm competitive advantage and create value for stakeholders. Furthermore, in particular, we examine the role of public organizations, business networks, firm size, and the industry sector, in the emergence of different types of product, process, marketing, and organizational innovations. The research was based on the typology of innovation (product, process, marketing, and organizational) adopted by the OECD. METHODOLOGY: The paper is based on data from 389 SMEs located in Finland and describes the development of a model for testing the factors that increase the innovativeness of SMEs. The logistic regression model is used as a methodology. Findings: The results show that the creation of novel products, processes and marketing innovation is connected to various external sources of information, such as fairs, the media and the internet. Moreover, the relationship between internal capabilities such as the firm’s know-how increases the marketing and organizational innovativeness of SMEs. Our results demonstrated that the creation of product innovation is positively connected to manufacturing. Furthermore, we find that the creation of novel processes and organizational innovation is related to firm size, such that firms with fewer than 20 employees (smallest firms) were concentrated among non-innovators and companies with more than 20 employees were concentrated among innovators. IMPLICATIONS FOR THEORY AND PRACTICE: The contribution of our study is to analyse to what extent various types of innovation rely on specific information sources. This study also provides suggestions for practice and policymakers. Contrary to expectations regarding our findings, public support organizations were not statistically significant in any innovation model. Therefore, public support organizations should develop better mechanisms to find SMEs with strong motivations to develop new products and market opportunities. ORIGINALITY AND VALUE: This paper provides a new and topical viewpoint for the literature by examining the possible factors explaining the increase in SMEs’ likelihood of implementing product, process, marketing, and organizational innovations. Our study provides comprehensive information on how different stakeholders contribute to the emergence of SME innovation.
目的:本文的目的是分析内部能力(资源)和外部信息源在实施产品、流程、营销和组织创新方面的重要性,旨在最大限度地提高企业的竞争优势,为利益相关者创造价值。此外,我们特别研究了公共组织、商业网络、公司规模和工业部门在不同类型的产品、流程、营销和组织创新中所起的作用。该研究以经合组织采用的创新类型(产品、过程、营销、组织)为基础。方法:本文基于芬兰389家中小企业的数据,并描述了一个模型的开发,用于测试提高中小企业创新能力的因素。采用逻辑回归模型作为方法。研究发现:研究结果表明,新产品、新工艺和营销创新的创造与各种外部信息来源有关,如展会、媒体和互联网。此外,企业专有技术等内部能力之间的关系增加了中小企业的营销和组织创新能力。我们的研究结果表明,产品创新的创造与制造业呈正相关。此外,我们发现新流程的创造和组织创新与企业规模有关,例如员工少于20人的企业(最小企业)集中在非创新者中,员工超过20人的企业集中在创新者中。对理论和实践的启示:我们研究的贡献在于分析不同类型的创新在多大程度上依赖于特定的信息来源。本研究也为实务及政策制定者提供建议。与我们的研究结果相反,公共支持组织在任何创新模式中都没有统计显著性。因此,公共支持组织应该建立更好的机制,寻找有强烈动机开发新产品和市场机会的中小企业。原创性和价值:本文通过研究可能的因素来解释中小企业实施产品、流程、营销和组织创新的可能性的增加,为文献提供了一个新的和热门的观点。我们的研究提供了关于不同利益相关者如何促进中小企业创新的全面信息。
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引用次数: 4
Managing Customers: Analyzing the Relationship between Customer Personality, Customer Satisfaction and Willingness to Create WOM 顾客管理:顾客个性、顾客满意与创造口碑意愿的关系分析
IF 1.8 Q3 BUSINESS Pub Date : 2021-01-01 DOI: 10.52633/jemi.v3i2.79
A. Butt, Meer Suroor, Salman Hameed, K. Mehmood
The impact of personality traits on consumer behaviour is always an important concern for marketing researchers and practitioners. Using the theoretical lens of the OCEAN model, this paper explores the personality attributes as a set of stimuli that facilitate consumers satisfactory buying experience, resulting in a higher willingness to create word of mouth (WOM). The data was collected from consumers of different services through the convenience sampling method. The respondents were approached through different online platforms and data from 303 respondents was obtained through Google forms. 19 responses were found unsuitable for further use, so the remaining 284 appropriate questionnaires were analyzed through structural equation modelling using AMOS23. The study findings suggest that willingness to create WOM has a positive relationship with customer satisfaction, while customer satisfaction can be driven by extraversion, conscientiousness, and agreeableness attributes of consumers’ personalities. However, neuroticism and openness to experience showed an insignificant impact on customer satisfaction. The study findings guide marketing managers to consider the customer personality aspects mentioned in the OCEAN model to enhance customer satisfaction and try to obtain positive WOM from customers. This paper investigates the in-depth knowledge on the practicality of the OCEAN model concerning customer satisfaction coupled with customer willingness to create WOM.
个性特征对消费者行为的影响一直是营销研究者和从业者关注的重要问题。本文运用OCEAN模型的理论视角,探讨了人格属性作为一组刺激因素,促进消费者满意的购买体验,从而产生更高的口碑创造意愿。采用方便抽样的方法从不同服务的消费者中收集数据。通过不同的在线平台接触受访者,并通过谷歌表格获得303名受访者的数据。发现有19份问卷不适合进一步使用,因此使用AMOS23通过结构方程建模对其余284份合适的问卷进行分析。研究发现,口碑创造意愿与顾客满意呈显著正相关,而顾客满意受消费者性格的外向性、尽责性和亲和性的影响。神经质和经验开放性对顾客满意度的影响不显著。研究结果指导营销经理考虑OCEAN模型中提到的客户个性方面,以提高客户满意度,并试图从客户那里获得积极的口碑。本文对OCEAN模型的实用性进行了深入的研究,该模型涉及客户满意度和客户创建口碑的意愿。
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引用次数: 2
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Journal of Entrepreneurship Management and Innovation
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