首页 > 最新文献

Public Relations Inquiry最新文献

英文 中文
Taboos in health communication: Stigma, silence and voice 健康传播中的禁忌:耻辱、沉默和发声
IF 1.8 Q1 COMMUNICATION Pub Date : 2022-01-01 DOI: 10.1177/2046147X211067002
Roumen Dimitrov, Alenka Jelen, J. L'etang
{"title":"Taboos in health communication: Stigma, silence and voice","authors":"Roumen Dimitrov, Alenka Jelen, J. L'etang","doi":"10.1177/2046147X211067002","DOIUrl":"https://doi.org/10.1177/2046147X211067002","url":null,"abstract":"","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"11 1","pages":"3 - 35"},"PeriodicalIF":1.8,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47778068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Political public relations within foreign affairs: Ireland’s public diplomacy campaign for a security council seat 外交事务中的政治公共关系:爱尔兰争取安理会席位的公共外交运动
IF 1.8 Q1 COMMUNICATION Pub Date : 2021-12-21 DOI: 10.1177/2046147X211055194
Phillip C. Arceneaux
This study investigates the storytelling discourse in Ireland’s public diplomacy campaign to win a seat on the UN Security Council. It dissects public relations materials to ascertain what system, identity, and issue narratives constructed the narrative component of Ireland’s UNSC campaign. Results of a strategic narrative analysis suggest Ireland built the campaign around themes of Empathy, Partnership, and Independence. System narratives featured Ireland as a revisionist actor seeking to rebalance the UN toward more equal and participatory representation. Identity narratives emphasized Ireland as a small island-state whose past of economic hardship and struggle for independence drives its desire to help those in need globally. Issues narratives highlighted Ireland’s commitment to global peacekeeping, fighting climate change, and promoting humanitarian aid through gender equality, food security, and refugee assistance. Findings elucidate the strategic storytelling role of public relations and public diplomacy communications within foreign affairs.
本研究调查了爱尔兰为赢得联合国安理会席位而进行的公共外交活动中讲故事的话语。它剖析了公共关系材料,以确定是什么制度、身份和问题叙事构成了爱尔兰联合国安理会运动的叙事组成部分。战略叙事分析的结果表明,爱尔兰围绕同理心、伙伴关系和独立等主题开展了这场运动。制度叙事将爱尔兰描绘成一个修正主义行动者,寻求重新平衡联合国,使其代表性更加平等和参与。身份叙事强调爱尔兰是一个小岛屿国家,其过去的经济困难和争取独立的斗争促使其渴望帮助全球需要帮助的人。问题叙述强调了爱尔兰对全球维和、应对气候变化以及通过性别平等、粮食安全和难民援助促进人道主义援助的承诺。研究结果阐明了公共关系和公共外交传播在外交事务中的战略叙事作用。
{"title":"Political public relations within foreign affairs: Ireland’s public diplomacy campaign for a security council seat","authors":"Phillip C. Arceneaux","doi":"10.1177/2046147X211055194","DOIUrl":"https://doi.org/10.1177/2046147X211055194","url":null,"abstract":"This study investigates the storytelling discourse in Ireland’s public diplomacy campaign to win a seat on the UN Security Council. It dissects public relations materials to ascertain what system, identity, and issue narratives constructed the narrative component of Ireland’s UNSC campaign. Results of a strategic narrative analysis suggest Ireland built the campaign around themes of Empathy, Partnership, and Independence. System narratives featured Ireland as a revisionist actor seeking to rebalance the UN toward more equal and participatory representation. Identity narratives emphasized Ireland as a small island-state whose past of economic hardship and struggle for independence drives its desire to help those in need globally. Issues narratives highlighted Ireland’s commitment to global peacekeeping, fighting climate change, and promoting humanitarian aid through gender equality, food security, and refugee assistance. Findings elucidate the strategic storytelling role of public relations and public diplomacy communications within foreign affairs.","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"11 1","pages":"427 - 459"},"PeriodicalIF":1.8,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49253184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Calm the farm or incite a riot? Animal activists and the news media: A public relations case study in agenda-setting and framing 平静农场还是煽动暴乱?动物保护主义者和新闻媒体:议程设置和框架的公共关系案例研究
IF 1.8 Q1 COMMUNICATION Pub Date : 2021-11-25 DOI: 10.1177/2046147X211055192
Deborah K Williams, Catherine Archer, L. O’Mahony
The ideological differences between animal activists and primary producers are long-standing, existing long before the advent of social media with its widespread communicative capabilities. Primary producers have continued to rely on traditional media channels to promote their products. In contrast, animal activists have increasingly adopted livestreaming on social media platforms and ‘direct action’ protest tactics to garner widespread public and media attention while promoting vegetarianism/veganism, highlighting issues in animal agriculture and disrupting the notion of the ‘happy farm animal’. This paper uses a case study approach to discuss the events that unfolded when direct action animal activists came into conflict with Western Australian farmers and businesses in 2019. The conflict resulted in increased news reporting, front-page coverage from mainstream press, arrests and parliamentary law changes. This case study explores how the activists’ strategic communication activities, which included livestreaming their direct actions and other social media tactics, were portrayed by one major Australian media outlet and the farmers’ interest groups’ reactions to them.
动物活动家和初级生产者之间的意识形态差异由来已久,早在具有广泛传播能力的社交媒体出现之前就已经存在。初级生产者继续依靠传统媒体渠道来推广其产品。相比之下,动物活动家越来越多地在社交媒体平台上采用直播和“直接行动”抗议策略,以吸引公众和媒体的广泛关注,同时宣传素食主义/纯素食主义,突出畜牧业的问题,并颠覆“快乐农场动物”的概念。本文采用案例研究的方法讨论了2019年直接行动动物活动家与西澳大利亚农民和企业发生冲突时发生的事件。冲突导致新闻报道、主流媒体头版报道、逮捕和议会法律修改的增加。本案例研究探讨了澳大利亚一家主要媒体如何描述活动人士的战略沟通活动,包括直播他们的直接行动和其他社交媒体策略,以及农民利益集团对这些活动的反应。
{"title":"Calm the farm or incite a riot? Animal activists and the news media: A public relations case study in agenda-setting and framing","authors":"Deborah K Williams, Catherine Archer, L. O’Mahony","doi":"10.1177/2046147X211055192","DOIUrl":"https://doi.org/10.1177/2046147X211055192","url":null,"abstract":"The ideological differences between animal activists and primary producers are long-standing, existing long before the advent of social media with its widespread communicative capabilities. Primary producers have continued to rely on traditional media channels to promote their products. In contrast, animal activists have increasingly adopted livestreaming on social media platforms and ‘direct action’ protest tactics to garner widespread public and media attention while promoting vegetarianism/veganism, highlighting issues in animal agriculture and disrupting the notion of the ‘happy farm animal’. This paper uses a case study approach to discuss the events that unfolded when direct action animal activists came into conflict with Western Australian farmers and businesses in 2019. The conflict resulted in increased news reporting, front-page coverage from mainstream press, arrests and parliamentary law changes. This case study explores how the activists’ strategic communication activities, which included livestreaming their direct actions and other social media tactics, were portrayed by one major Australian media outlet and the farmers’ interest groups’ reactions to them.","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"11 1","pages":"403 - 425"},"PeriodicalIF":1.8,"publicationDate":"2021-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46505429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Dealing with disappointment: How can a ‘coexisting imperatives’ view help us understand the unfulfilled dialogical promise of digital media 处理失望:“共存的必要性”的观点如何帮助我们理解数字媒体未实现的对话承诺
IF 1.8 Q1 COMMUNICATION Pub Date : 2021-09-22 DOI: 10.1177/2046147X211045630
Andrés Shoai
The association between the concept of dialogue and the expansion of digital media in public relations started as a theoretical ‘promise’ and was later followed by a feeling of disappointment. This article argues that the dialogic promise of new media was in great measure a consequence of a well-established belief according to which the field was rapidly moving from a ‘functional’ to a ‘cocreational’ approach, whereas in fact both cocreational and functional imperatives persist and coexist in complex manners that need to be disentangled. This idea is explored through a critical analysis of highly cited literature about dialogue and digital technology in public relations. Implications for future theory-building, research and practice are discussed.
对话概念与数字媒体在公共关系中的扩张之间的联系最初是一种理论上的“承诺”,后来又产生了失望感。这篇文章认为,新媒体的对话承诺在很大程度上是一种公认的信念的结果,根据这种信念,该领域正在迅速从“功能性”转向“共同创造”的方法,而事实上,共同创造和功能性的必要性都以需要解开的复杂方式持续存在。这一观点是通过对被高度引用的关于公共关系中的对话和数字技术的文献进行批判性分析来探索的。讨论了对未来理论建设、研究和实践的启示。
{"title":"Dealing with disappointment: How can a ‘coexisting imperatives’ view help us understand the unfulfilled dialogical promise of digital media","authors":"Andrés Shoai","doi":"10.1177/2046147X211045630","DOIUrl":"https://doi.org/10.1177/2046147X211045630","url":null,"abstract":"The association between the concept of dialogue and the expansion of digital media in public relations started as a theoretical ‘promise’ and was later followed by a feeling of disappointment. This article argues that the dialogic promise of new media was in great measure a consequence of a well-established belief according to which the field was rapidly moving from a ‘functional’ to a ‘cocreational’ approach, whereas in fact both cocreational and functional imperatives persist and coexist in complex manners that need to be disentangled. This idea is explored through a critical analysis of highly cited literature about dialogue and digital technology in public relations. Implications for future theory-building, research and practice are discussed.","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"11 1","pages":"379 - 401"},"PeriodicalIF":1.8,"publicationDate":"2021-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42743791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Book Review: Simon Moore, Public Relations and Individuality: Fate, Influence and Autonomy 书评:西蒙·摩尔,《公共关系与个性:命运、影响与自主》
IF 1.8 Q1 COMMUNICATION Pub Date : 2021-09-01 DOI: 10.1177/2046147x211038786
Chris Galloway
{"title":"Book Review: Simon Moore, Public Relations and Individuality: Fate, Influence and Autonomy","authors":"Chris Galloway","doi":"10.1177/2046147x211038786","DOIUrl":"https://doi.org/10.1177/2046147x211038786","url":null,"abstract":"","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"10 1","pages":"399 - 400"},"PeriodicalIF":1.8,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46746831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Deep canvassing: Persuasion, ethics, democracy and activist public relations 深度拉票:说服、道德、民主和积极的公共关系
IF 1.8 Q1 COMMUNICATION Pub Date : 2021-07-20 DOI: 10.1177/2046147X211033838
Kristin Demetrious
In the run up to the 2020 US presidential elections, some activist groups promoted the practice of ‘deep canvassing political persuasion’ as an inclusive, values-based communication strategy, to turn Trump voters favourably towards left leaning or progressive agendas. Deep canvassing emphasises non-judgemental listening to voters’ stories and emotions, in order to avoid any threat that voters may feel from ‘forms of persuasion employed by traditional political campaigns’. In current conditions, some see it as an antidote to the increased persuasive power of misinformation campaigns. This paper provides a critical description of deep canvassing and investigates its growing appeal as a persuasive activist communication practice in the US, focussing on its justification and ethical orientation. In doing so, it situates the practice as ‘activist public relations’ and discusses its context in relation to democratic models. The paper will field the proposition that deep canvassing should be situated within a broader and more robust discussion of democracy, discourse and power to fully understand its ethical and social implications. This study of contemporary communication in the US contexts will shed light on democratic political cultures and interrelationships of power and language between civil society, business and government that support their distribution and interpretation.
在2020年美国总统大选之前,一些激进团体推广了“深入游说政治说服”的做法,将其作为一种包容性的、基于价值观的沟通策略,以使特朗普选民倾向于左倾或进步议程。深度拉票强调非评判性地倾听选民的故事和情绪,以避免选民可能从“传统政治竞选所采用的说服形式”中感受到任何威胁。在目前的情况下,一些人认为这是对虚假信息运动日益增强的说服力的解药。本文对深度游说进行了批判性的描述,并调查了其作为一种有说服力的活动家传播实践在美国日益增长的吸引力,重点关注其正当性和道德取向。在这样做的过程中,它将这种做法定位为“积极的公共关系”,并讨论其与民主模式的关系。这篇论文将提出一个命题,即深入的游说应该放在对民主、话语和权力的更广泛、更有力的讨论中,以充分理解其道德和社会含义。这项关于美国当代传播的研究将揭示民主政治文化以及公民社会、企业和政府之间的权力和语言的相互关系,这些关系支持它们的分配和解释。
{"title":"Deep canvassing: Persuasion, ethics, democracy and activist public relations","authors":"Kristin Demetrious","doi":"10.1177/2046147X211033838","DOIUrl":"https://doi.org/10.1177/2046147X211033838","url":null,"abstract":"In the run up to the 2020 US presidential elections, some activist groups promoted the practice of ‘deep canvassing political persuasion’ as an inclusive, values-based communication strategy, to turn Trump voters favourably towards left leaning or progressive agendas. Deep canvassing emphasises non-judgemental listening to voters’ stories and emotions, in order to avoid any threat that voters may feel from ‘forms of persuasion employed by traditional political campaigns’. In current conditions, some see it as an antidote to the increased persuasive power of misinformation campaigns. This paper provides a critical description of deep canvassing and investigates its growing appeal as a persuasive activist communication practice in the US, focussing on its justification and ethical orientation. In doing so, it situates the practice as ‘activist public relations’ and discusses its context in relation to democratic models. The paper will field the proposition that deep canvassing should be situated within a broader and more robust discussion of democracy, discourse and power to fully understand its ethical and social implications. This study of contemporary communication in the US contexts will shed light on democratic political cultures and interrelationships of power and language between civil society, business and government that support their distribution and interpretation.","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"11 1","pages":"361 - 377"},"PeriodicalIF":1.8,"publicationDate":"2021-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/2046147X211033838","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43073837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does your corporation “care”? Exploring an ethical standard for communicating CSR relationships online 贵公司“关心”吗?探索在线沟通企业社会责任关系的道德标准
IF 1.8 Q1 COMMUNICATION Pub Date : 2021-07-20 DOI: 10.1177/2046147X211032913
V. Harrison
A qualitative content analysis of corporate social responsibility (CSR) webpages of top-ranked corporations was conducted to determine the ethical nature of online communications surrounding nonprofit partnerships. Are corporations giving nonprofits their fair share of online publicity? All CSR-related webpages from the top 30 Fortune’s 500 Most Admired Corporations for 2017 were examined. Ethical principles from public relations communications regarding open, honest, and transparent information sharing guided textual analysis. Evidence shows that CSR website communications often engage in self-promotion rather than genuine and mutually beneficial support for nonprofit partners. Through corporate branding of CSR activities, advertising through philanthropy stories, and exploiting employee volunteerism and donations, the balance of CSR relationships tilts heavily in the corporation’s favor. Yet, public relations practitioners have a special calling to be the “ethical conscience” of their organizations. Understanding how corporations can provide ethical communications about their nonprofit partners helps guide ethical voice of the practice. This study is unique for looking specifically at the ethics of corporate CSR communications themselves and for addressing the nonprofit perspective of CSR, which is often overlooked. While nonprofits may benefit from CSR relationships, this article shows that opportunities for mutually beneficial communications about these relationships may be lacking.
对排名靠前的企业社会责任(CSR)网页进行了定性内容分析,以确定围绕非营利伙伴关系的在线交流的伦理性质。企业是否给予非营利组织公平的在线宣传份额?2017年《财富》500强最受尊敬公司前30名中所有与企业社会责任相关的网页都被审查了。公共关系传播关于公开、诚实和透明的信息共享的伦理原则指导了文本分析。有证据表明,企业社会责任网站的传播往往是自我推销,而不是对非营利合作伙伴的真正和互利的支持。通过企业企业社会责任活动的品牌化,通过慈善故事的广告,以及利用员工的志愿服务和捐赠,企业社会责任关系的平衡严重倾向于企业。然而,公共关系从业者有一种特殊的召唤,那就是成为他们组织的“道德良知”。了解企业如何提供有关其非营利性合作伙伴的道德沟通,有助于指导实践中的道德声音。这项研究的独特之处在于,它专门研究了企业社会责任传播本身的伦理,并解决了企业社会责任的非营利视角,这一点经常被忽视。虽然非营利组织可能从企业社会责任关系中受益,但本文表明,关于这些关系的互利沟通机会可能缺乏。
{"title":"Does your corporation “care”? Exploring an ethical standard for communicating CSR relationships online","authors":"V. Harrison","doi":"10.1177/2046147X211032913","DOIUrl":"https://doi.org/10.1177/2046147X211032913","url":null,"abstract":"A qualitative content analysis of corporate social responsibility (CSR) webpages of top-ranked corporations was conducted to determine the ethical nature of online communications surrounding nonprofit partnerships. Are corporations giving nonprofits their fair share of online publicity? All CSR-related webpages from the top 30 Fortune’s 500 Most Admired Corporations for 2017 were examined. Ethical principles from public relations communications regarding open, honest, and transparent information sharing guided textual analysis. Evidence shows that CSR website communications often engage in self-promotion rather than genuine and mutually beneficial support for nonprofit partners. Through corporate branding of CSR activities, advertising through philanthropy stories, and exploiting employee volunteerism and donations, the balance of CSR relationships tilts heavily in the corporation’s favor. Yet, public relations practitioners have a special calling to be the “ethical conscience” of their organizations. Understanding how corporations can provide ethical communications about their nonprofit partners helps guide ethical voice of the practice. This study is unique for looking specifically at the ethics of corporate CSR communications themselves and for addressing the nonprofit perspective of CSR, which is often overlooked. While nonprofits may benefit from CSR relationships, this article shows that opportunities for mutually beneficial communications about these relationships may be lacking.","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"10 1","pages":"333 - 356"},"PeriodicalIF":1.8,"publicationDate":"2021-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46006963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Discordant storytelling, ‘honest fakery’, identity peddling: How uncanny CGI characters are jamming public relations and influencer practices 不和谐的故事叙述,“诚实的伪造”,身份兜售:不可思议的CGI角色是如何干扰公共关系和网红实践的
IF 1.8 Q1 COMMUNICATION Pub Date : 2021-06-25 DOI: 10.1177/2046147X211026936
Elena Block, Rob Lovegrove
This article critically explores whether and how computer-generated imagery (CGI) characters are jamming public relations and influencer practices. We use Miquela, a virtual character with 3 million Instagram followers as a case study. We examine Miquela’s (and her creators’) communication strategies to identify what makes her so appealing to postmillennial audiences, luxury and indie brands, and civil rights activists alike. Valued at USD125 million, Miquela is algorithmically moulded as a fashionista, singer and civil rights warrior to maximise visibility, influence and emotional release. ‘Her’ discordant, uncanny human/nonhuman ethos simultaneously attracts, intrigues and defies. To study Miquela’s case we built a four-tiered theoretical framework (parasocial relations, identity influence, culture jamming, and algorithmic branding) using the Freudian concept of ‘the uncanny’ as connecting thread; and a mixed method that includes digital ethnography, textual and sentiment analysis. We aim to make a contribution to studies on the use of digital media in PR.
本文批判性地探讨了计算机生成图像(CGI)角色是否以及如何干扰公共关系和影响者的实践。我们以拥有300万Instagram粉丝的虚拟角色Miquela为例进行了研究。我们研究了Miquela(以及她的创作者)的传播策略,以找出是什么让她如此吸引千禧后观众、奢侈品和独立品牌以及民权活动家。Miquela的身价为1.25亿美元,通过算法将她塑造成时尚达人、歌手和民权斗士,最大限度地提高知名度、影响力和情感释放。她的“不和谐、不可思议的人类/非人类气质”同时吸引、阴谋和反抗。为了研究Miquela的案例,我们建立了一个四层的理论框架(副社会关系,身份影响,文化干扰和算法品牌),使用弗洛伊德的“不可思议”概念作为连接线;还有一种混合方法,包括数字人种学、文本和情感分析。我们的目标是对公共关系中使用数字媒体的研究做出贡献。
{"title":"Discordant storytelling, ‘honest fakery’, identity peddling: How uncanny CGI characters are jamming public relations and influencer practices","authors":"Elena Block, Rob Lovegrove","doi":"10.1177/2046147X211026936","DOIUrl":"https://doi.org/10.1177/2046147X211026936","url":null,"abstract":"This article critically explores whether and how computer-generated imagery (CGI) characters are jamming public relations and influencer practices. We use Miquela, a virtual character with 3 million Instagram followers as a case study. We examine Miquela’s (and her creators’) communication strategies to identify what makes her so appealing to postmillennial audiences, luxury and indie brands, and civil rights activists alike. Valued at USD125 million, Miquela is algorithmically moulded as a fashionista, singer and civil rights warrior to maximise visibility, influence and emotional release. ‘Her’ discordant, uncanny human/nonhuman ethos simultaneously attracts, intrigues and defies. To study Miquela’s case we built a four-tiered theoretical framework (parasocial relations, identity influence, culture jamming, and algorithmic branding) using the Freudian concept of ‘the uncanny’ as connecting thread; and a mixed method that includes digital ethnography, textual and sentiment analysis. We aim to make a contribution to studies on the use of digital media in PR.","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"10 1","pages":"265 - 293"},"PeriodicalIF":1.8,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/2046147X211026936","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47030225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 21
Rethinking crisis dynamics from the perspective of online publics: A case study of Dolce & Gabbana’s China crisis 网络公众视角下的危机动态反思——以杜嘉班纳中国危机为例
IF 1.8 Q1 COMMUNICATION Pub Date : 2021-06-23 DOI: 10.1177/2046147X211026854
Zhuo Ban, A. Lovari
On November 18, 2018, the Italian fashion house Dolce & Gabbana (D&G) released a controversial video on all their social media channels. The video triggered an instant outcry from the general Chinese public, who called the video a racist caricature of Chinese culture. D&G responded to the crisis with several image repair strategies. This study examines D&G’s crisis communication efforts in the wake of this incident. Departing from corporate-oriented perspectives prevalent in the field of public relations, this study employs a dynamic, public-oriented view of crisis communication, which focuses on the dynamic, interactive process of crisis development from the standpoint of the publics. By analyzing communicative behavior on Twitter (an increasingly influential alternative public sphere in China) and in particular, comments and responses toward the crisis communication strategies employed by D&G, we have identified four prominent themes, or ways that publics framed their key messages against the corporation: “Apology not enough”; “Apology done badly”; “Call to unite against D&G”; and “Sarcasm, mockery, and abuse.” And they can be interpreted as a number of crisis communication strategies of the global, online publics. Based on our analysis of the D&G case, we discuss the theoretical implications of a dynamic, public-oriented perspective (DPOP) on crisis communication, highlighting its key areas of difference from the corporate-oriented perspective (COP).
2018年11月18日,意大利杜嘉班纳时装公司在其所有社交媒体渠道上发布了一段有争议的视频。这段视频立即引发了中国公众的强烈抗议,他们称这段视频是对中国文化的种族主义讽刺。D&G采取了多种形象修复策略来应对这场危机。这项研究考察了D&G在这起事件发生后的危机沟通工作。本研究从公共关系领域普遍存在的企业导向视角出发,采用了一种动态的、面向公众的危机传播观,从公众的角度关注危机发展的动态互动过程。通过分析推特(在中国影响力越来越大的另类公共领域)上的沟通行为,特别是对D&G采用的危机沟通策略的评论和回应,我们确定了四个突出的主题,即公众对公司的关键信息的表达方式:“道歉还不够”;“道歉做得不好”;“号召团结起来反对D&G”;以及“讽刺、嘲弄和虐待”。它们可以被解释为全球网络公众的一些危机沟通策略。基于我们对D&G案例的分析,我们讨论了动态的、面向公众的视角(DPOP)对危机沟通的理论含义,强调了其与面向企业的视角(COP)的关键差异领域。
{"title":"Rethinking crisis dynamics from the perspective of online publics: A case study of Dolce & Gabbana’s China crisis","authors":"Zhuo Ban, A. Lovari","doi":"10.1177/2046147X211026854","DOIUrl":"https://doi.org/10.1177/2046147X211026854","url":null,"abstract":"On November 18, 2018, the Italian fashion house Dolce & Gabbana (D&G) released a controversial video on all their social media channels. The video triggered an instant outcry from the general Chinese public, who called the video a racist caricature of Chinese culture. D&G responded to the crisis with several image repair strategies. This study examines D&G’s crisis communication efforts in the wake of this incident. Departing from corporate-oriented perspectives prevalent in the field of public relations, this study employs a dynamic, public-oriented view of crisis communication, which focuses on the dynamic, interactive process of crisis development from the standpoint of the publics. By analyzing communicative behavior on Twitter (an increasingly influential alternative public sphere in China) and in particular, comments and responses toward the crisis communication strategies employed by D&G, we have identified four prominent themes, or ways that publics framed their key messages against the corporation: “Apology not enough”; “Apology done badly”; “Call to unite against D&G”; and “Sarcasm, mockery, and abuse.” And they can be interpreted as a number of crisis communication strategies of the global, online publics. Based on our analysis of the D&G case, we discuss the theoretical implications of a dynamic, public-oriented perspective (DPOP) on crisis communication, highlighting its key areas of difference from the corporate-oriented perspective (COP).","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"10 1","pages":"311 - 331"},"PeriodicalIF":1.8,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/2046147X211026854","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49124503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Strategic problematization of sustainability reframing dissent in strategic communication for transformation 可持续性的战略问题化,重塑转型战略沟通中的异议
IF 1.8 Q1 COMMUNICATION Pub Date : 2021-06-23 DOI: 10.1177/2046147X211026857
F. Weder
Involving stakeholders in organizational decisions is essential in the present sustainability movement, associated with the social license to operate and specific forms of communication in, from and about organizations with an impact orientation. This paper introduces a concept of strategic problematization of sustainability for transformation as innovative approach to Public Relations (PR), acknowledging the plurality of agonistic voices in stakeholder engagement processes in social, cultural and environmental transformations and challenging the normative concept of dialogue and solution- and consensus-oriented approaches to date. The article discusses the transformative potential of PR by reframing dissent and introducing problematization as ability to agonize and, therefore, as key process of constructive strategic communication for sustainable development. Three conversational procedures in water (scarcity) management on a local, national and international level were chosen to explore the potential of strategic problematization in relation to sustainability as normative framework of today’s society. The implications of the case studies and the conceptual framework expand existing engagement theories with a critical perspective and manifest the transformative potential of PR for a sustainable future.
在当前的可持续发展运动中,让利益相关者参与组织决策至关重要,这与运营的社会许可证以及在具有影响力导向的组织中、来自组织和关于组织的特定沟通形式有关。本文介绍了转型可持续性的战略问题化概念,将其作为公共关系的创新方法,承认在社会、文化和环境转型的利益相关者参与过程中存在着多种令人痛苦的声音,并挑战了迄今为止以对话和解决方案以及共识为导向的方法的规范概念。文章讨论了公共关系的变革潜力,通过重新定义异议,并将问题化引入痛苦的能力,从而成为可持续发展建设性战略沟通的关键过程。选择了三个地方、国家和国际层面的水(稀缺)管理对话程序,以探索与可持续性相关的战略问题化潜力,作为当今社会的规范框架。案例研究和概念框架的含义以批判性的视角扩展了现有的参与理论,并展示了公共关系对可持续未来的变革潜力。
{"title":"Strategic problematization of sustainability reframing dissent in strategic communication for transformation","authors":"F. Weder","doi":"10.1177/2046147X211026857","DOIUrl":"https://doi.org/10.1177/2046147X211026857","url":null,"abstract":"Involving stakeholders in organizational decisions is essential in the present sustainability movement, associated with the social license to operate and specific forms of communication in, from and about organizations with an impact orientation. This paper introduces a concept of strategic problematization of sustainability for transformation as innovative approach to Public Relations (PR), acknowledging the plurality of agonistic voices in stakeholder engagement processes in social, cultural and environmental transformations and challenging the normative concept of dialogue and solution- and consensus-oriented approaches to date. The article discusses the transformative potential of PR by reframing dissent and introducing problematization as ability to agonize and, therefore, as key process of constructive strategic communication for sustainable development. Three conversational procedures in water (scarcity) management on a local, national and international level were chosen to explore the potential of strategic problematization in relation to sustainability as normative framework of today’s society. The implications of the case studies and the conceptual framework expand existing engagement theories with a critical perspective and manifest the transformative potential of PR for a sustainable future.","PeriodicalId":44609,"journal":{"name":"Public Relations Inquiry","volume":"11 1","pages":"337 - 360"},"PeriodicalIF":1.8,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/2046147X211026857","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42844813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
期刊
Public Relations Inquiry
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1