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Curating conversations in times of transformation: Convergence in how public relations and journalism are “Doing” communication 在转型时代策划对话:公共关系和新闻如何“做”沟通的融合
IF 1.8 Q1 Social Sciences Pub Date : 2023-01-28 DOI: 10.1177/2046147X231154550
F. Weder, C. K. Weaver, Lars Rademacher
Purpose: In an era of networked production of the public sphere and with the arrival of new communicator roles such as citizen journalists, influencers and bloggers, the “old” roles and professions of “the journalist” and “public relations professional” are challenged. In this paper, avoiding the familiar debate about antagonisms between journalism and public relations, we provide empirical insights that identify specific characteristics of a convergence in the “doing” of public relations and journalism. Design/Methodology/Approach: The paper presents recent data from a series of comparative interviews, conducted in Central Europe (Austria, n = 10, Germany, n = 25), New Zealand (n = 7), Australia (n = 25), and the Pacific Islands (n = 5). The conversational narrative interviews bring in self-reflections on skillsets, professions, normative frameworks and the doing of professional communication from a range of communicators, primarily public relations practitioners and journalists, but also activist campaigners, science communicators, bloggers, and social influencers. Findings: The findings show that while interviewees were likely to represent their roles as related to a singular, across those roles they presented what they did – the “doing” – as akin to that of an authorial “curator” of communication in the context of societal transformations and constantly changing and converging media environments. Across different communicator roles professional communication is increasingly perceived as a co-creational process of entering, initiating, sometimes managing, and, thus, driving public discourses and conversations. Originality/Value: The paper complements the debate around skills and professionalization in public relations and adds to broader discussions about role responsibility, agency, and authorship related to public conversations in an age of digital transformation and social change by bringing in the concept of curating as the co-operative ‘management of stories’ between, and across, professional roles.
目的:在公共领域网络化生产的时代,随着公民记者、影响者和博主等新的传播者角色的到来,“记者”和“公共关系专业人员”的“旧”角色和职业受到挑战。在本文中,我们避免了关于新闻和公共关系之间对抗的熟悉辩论,我们提供了实证见解,以确定公共关系和新闻“做”的融合的具体特征。设计/方法/方法:本文介绍了在中欧(奥地利,n = 10,德国,n = 25)、新西兰(n = 7)、澳大利亚(n = 25)和太平洋岛屿(n = 5)进行的一系列比较访谈的最新数据。对话式叙事访谈带来了一系列传播者(主要是公共关系从业人员和记者,但也包括活动家)对技能、职业、规范框架和专业沟通行为的自我反思。科学传播者、博主和社会影响者。调查结果:调查结果显示,虽然受访者很可能将自己的角色描述为与单数相关,但在这些角色中,他们所做的事情——“正在做”——类似于社会转型和不断变化和融合的媒体环境中交流的作者“策展人”。在不同的传播者角色中,专业沟通越来越被认为是一个共同创造的过程,包括进入、发起、有时管理,并因此推动公共话语和对话。原创性/价值:本文补充了关于公共关系技能和专业化的争论,并通过引入策划概念作为专业角色之间和跨专业角色之间的合作“故事管理”,增加了关于数字转型和社会变革时代公共对话中角色责任、代理和作者身份的更广泛讨论。
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引用次数: 1
Voicing an identity: Unpacking the identity sources of member voicing 为身份发声:打开成员发声的身份来源
IF 1.8 Q1 Social Sciences Pub Date : 2022-11-28 DOI: 10.1177/2046147X221142613
Emma Christensen
The communication of nonnominated members who voluntarily disseminate organization-supportive messages on their social media platforms has become a central topic in the field of public relations. While such ‘member voicing’ is generally encouraged, management often struggle to prevent unfavorable representations. Previous studies have demonstrated an extensive use of explicit control practices, including strict social media policies, but has paid little attention to less obtrusive forms of control. This conceptual article argues that unobtrusive forms of control play a significant role in shaping member voicing. Specifically, member voicing is discussed as a specific type of identity performance where members enact values and desires to present a situationally relevant identity. In voicing their organization, members are argued to draw on identity material from three partly overlapping sources: (1) values fabricated and imposed by management, (2) (social) identities desired by members themselves (‘who they want to be’), and (3) conduct expected and celebrated by peers (e.g. colleagues). The identity performance of member voicing, thus, is permeated by organizational and social ideals and expectations, participating in constituting members’ perception of ‘who they are’. While the enactment of member voicing is not determined in any detail, the paper suggests that members always speak from within a web of preconstructed values, and as such with a constrained voice.
自愿在社交媒体平台上传播支持组织信息的非提名成员的沟通已成为公共关系领域的一个中心话题。虽然这种“成员发声”通常受到鼓励,但管理层往往难以防止不利的陈述。先前的研究表明,广泛使用了明确的控制措施,包括严格的社交媒体政策,但很少关注不那么突兀的控制形式。这篇概念性文章认为,不引人注目的控制形式在塑造成员发声方面发挥着重要作用。具体而言,成员发声被讨论为一种特定类型的身份表现,在这种表现中,成员制定价值观并渴望呈现与情境相关的身份。在为组织发声时,成员们被认为从三个部分重叠的来源汲取身份材料:(1)管理层捏造和强加的价值观,(2)成员们自己想要的(社会)身份(“他们想成为什么样的人”),以及(3)同龄人(如同事)期望和庆祝的行为。因此,成员发声的身份表现渗透着组织和社会的理想和期望,参与构成成员对“他们是谁”的感知。虽然成员发声的制定并没有得到任何细节的确定,但本文建议,成员总是在一个预先构建的价值观网络中发声,因此声音受到限制。
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引用次数: 1
The female chief communication officer: An exploration into her leadership traits 女性首席沟通官:对她领导特质的探索
IF 1.8 Q1 Social Sciences Pub Date : 2022-09-09 DOI: 10.1177/2046147X221126164
Breann Murphy
This study uses leadership theory, specifically leadership styles, to explore the leadership traits female Chief Communication Officers (CCOs) believe they exhibit. A qualitative, phenomenological design is used to conduct in-depth interviews with female CCOs for this exploration. This study found female CCOs believe they exhibit a combination of transactional (managerial) and transformational (relationship-building) leadership traits, as well as leadership traits that are not necessarily associated with either leadership style, such as being a constant learner and having humility. Additionally, these women identify these leadership traits as strengths or areas for improvement, emphasizing their desire to be effective leaders.
本研究运用领导理论,特别是领导风格,探讨女性首席沟通官(CCO)认为自己表现出的领导特质。为了进行这一探索,采用了定性、现象学的设计对女性CCO进行了深入采访。这项研究发现,女性首席执行官认为,她们表现出交易型(管理型)和转型型(建立关系型)领导特质的结合,以及与任何一种领导风格都不一定相关的领导特质,比如不断学习和谦逊。此外,这些女性将这些领导特质视为优势或需要改进的领域,强调她们渴望成为有效的领导者。
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引用次数: 0
Opening spaces for researching feminism and public relations: Perspectives from Australia, Indonesia and Malaysia 女性主义与公共关系研究的开放空间——来自澳大利亚、印度尼西亚和马来西亚的视角
IF 1.8 Q1 Social Sciences Pub Date : 2022-06-23 DOI: 10.1177/2046147X221110132
K. Fitch, Treena Clark, Kiranjit Kaur, Deborah N. Simorangkir, Rizwanah Souket
Drawing on communication, feminist studies and public relations scholarship, this interdisciplinary paper contributes to feminist perspectives on public relations in order to draw attention to the disciplinary implications of the ongoing exclusion of diverse women’s voices and the ways gendered exclusion is exacerbated by the marginalisation of voices from Global South, Indigenous and settler colonial contexts. Writing from three countries located in the Asia-Pacific region, the authors interrogate the field as feminist public relations scholars and highlight the need for more inclusive practices in academic processes that shape disciplinary knowledge. The paper challenges liberal feminist and postfeminist perspectives, arguing these have significant implications for the production of public relations knowledge. Instead, it argues that feminist public relations scholarship needs to foreground intersectionality and social justice and embrace perspectives and research outside the US and Europe. It calls for greater awareness of the ways power is associated with privilege and determines ‘legitimate’ disciplinary knowledge within public relations in order to challenge structural and institutional inequalities. In advocating for critical, intersectional and transnational feminist public relations, the paper argues for greater reflexivity and vigilance in opening up the field to new and diverse perspectives and improving disciplinary processes.
这篇跨学科论文借鉴了传播学、女权主义研究和公共关系学术,有助于从女权主义的角度看待公共关系,以引起人们对持续排斥不同女性声音的学科影响的关注,以及全球南方声音的边缘化加剧性别排斥的方式,土著和定居者的殖民背景。作者来自亚太地区的三个国家,以女权主义公共关系学者的身份对该领域进行了质疑,并强调在形成学科知识的学术过程中需要更具包容性的实践。本文对自由女性主义和后女性主义的观点提出了质疑,认为这些观点对公共关系知识的产生具有重要意义。相反,它认为女权主义公共关系学术需要突出交叉性和社会正义,并接受美国和欧洲以外的观点和研究。它呼吁人们更多地认识到权力与特权的关系,并决定公共关系中的“合法”纪律知识,以挑战结构性和制度性的不平等。在倡导批判性、跨部门和跨国的女权主义公共关系时,该论文主张在向新的和多样化的视角开放该领域和改进纪律程序方面提高反思性和警惕性。
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引用次数: 0
Organizational stigma: A complementary approach to individuating evaluation of organizations 组织污名化:对组织进行个性化评价的一种补充方法
IF 1.8 Q1 Social Sciences Pub Date : 2022-05-26 DOI: 10.1177/2046147X221089324
I. W. Fong
Mainstream Public Relations literature concerns primarily with individuating, positive evaluation of organizations, such as relationship or reputation management. Comparatively, limited attention has been paid to the case when publics do not evaluate organizations as individual entities but based on the categories they belong or associate with, such as industry, country of origin, political orientation. In this regard, the organizational stigma perspective facilitates a more comprehensive understanding of publics’ evaluation of organizations. The case of Hong Kong real estate developers was examined from this theoretical lens. Basic and interpretative content analysis of related discussion forum and media content illustrates the coexistence of individuating and deindividuating evaluation in the light of various normative expectations. Analysis of stigma labels in circulation uncovers conditions accelerating transmission of deindividuating, negative stereotypes. Theoretical and practical implications are discussed.
主流公共关系文献主要关注对组织的个性化、积极评价,如关系或声誉管理。相比之下,公众并不将组织视为单个实体,而是根据其所属或关联的类别,如行业、原籍国、政治取向,对这种情况的关注有限。在这方面,组织污名视角有助于更全面地理解公众对组织的评价。香港房地产开发商的案例就是从这一理论视角来考察的。对相关论坛和媒体内容的基本内容和解释性内容分析表明,根据各种规范预期,个性化评价和去个性化评价并存。对流通中的污名标签的分析揭示了加速去分化、负面刻板印象传播的条件。讨论了理论和实践意义。
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引用次数: 0
Book Review: The Global Foundations of Public Relations: Humanism, China and the West 书评:《全球公共关系基础:人文主义、中国与西方》
IF 1.8 Q1 Social Sciences Pub Date : 2022-05-08 DOI: 10.1177/2046147x221100704
Maureen Taylor
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引用次数: 0
Organizational listening and its implementation in the Chilean multi-store sector 组织倾听及其在智利多家商店部门的实施
IF 1.8 Q1 Social Sciences Pub Date : 2022-05-01 DOI: 10.1177/2046147X221081173
Cecilia Claro M
The following article addresses how organizational listening is being carried out in five Chilean retail institutions. Through a methodological analysis that combines a mixed character through semi-structured interviews with the application of questionnaires and document analysis, it attempts to establish whether and how customers and collaborators of these companies are being listened to. The above is done under the perspective of the importance of its development under the concept of institutional communication. With this objective in mind, we adapted the listening architecture model, proposed by Macnamara, and we seek to verify whether its elements are present in the Chilean reality of the multi-store sector in Chile. These are listening culture, listening policies, listening policies, resources, processes, technology, skills, and if these are adequately articulated. The findings help to understand the role and importance of organizational listening in the institutions for their best performance.
以下文章介绍了智利五家零售机构如何进行组织倾听。通过将半结构化访谈的混合特征与问卷调查和文件分析相结合的方法分析,它试图确定这些公司的客户和合作者是否以及如何被倾听。以上都是从制度传播理念下其发展的重要性角度来做的。考虑到这一目标,我们采用了Macnamara提出的倾听架构模型,并试图验证其元素是否存在于智利多门店行业的智利现实中。这些是倾听文化,倾听政策,倾听政策、资源、流程、技术、技能,如果这些都得到充分阐述的话。研究结果有助于理解组织倾听在机构中的作用和重要性,以获得最佳绩效。
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引用次数: 1
Empowering and Examining Voice: Marking the 10th Year of Public Relations Inquiry and Contextualizing the Latin American PR Special Issue 授权和审视声音:纪念公共关系调查和拉丁美洲公关特刊语境化10周年
IF 1.8 Q1 Social Sciences Pub Date : 2022-05-01 DOI: 10.1177/2046147X221101679
Damion Waymer
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引用次数: 2
‘I’m a PR person. Let’s just deal with it.’ Managing intersectionality in professional life “我是公关人员。我们来处理一下。管理职业生涯中的交叉性
IF 1.8 Q1 Social Sciences Pub Date : 2022-04-16 DOI: 10.1177/2046147X221089323
L. Edwards
A key focus of intersectional research is to engage with the power dynamics resulting from the sameness/difference paradox that Crenshaw (1991) originally identified in Black women’s legal status. This article extends intersectional research in public relations by investigating how the tensions of responding to this paradox unfold in professional life. I combine Carastathis’ (2017) use of intersectionality as a provisional concept that can prompt different thinking about taken-for-granted realities, and Jorbá and Rodó-Zárate’s (2019) formulation of intersectional categories as fluid structural and agentic properties of a particular situation, to understand how sameness/difference is strategically negotiated by public relations practitioners of colour, the tensions that arise during these negotiations, and the impact of such negotiations on their own professional standing, as well as on the unmarked, normative white, male and middle-class identities that characterize the ‘post-race’ professional spaces in which they work. I conclude that, without genuine recognition of the daily compromises and sacrifices that practitioners of colour have to make in order to foster perceptions of ‘sameness’ and keep ‘difference’ at bay, the professional field’s blindness to its white, male and middle-class archetypes will persist – and will continue to blight the careers of those for whom the comfort of belonging remains elusive.
交叉研究的一个关键焦点是参与由Crenshaw(1991)最初在黑人妇女法律地位中发现的相同/差异悖论所产生的权力动力学。这篇文章扩展了公共关系领域的交叉研究,探讨了如何在职业生活中应对这种悖论的紧张关系。我将Carastathis(2017)对交叉性的使用作为一个临时概念,可以促使人们对理所当然的现实进行不同的思考,以及jorb和Rodó-Zárate(2019)将交叉性类别作为特定情况的流动结构和代理属性的表述结合起来,以了解有色人种的公共关系从业者如何战略性地谈判相同/差异,在这些谈判中出现的紧张局势,以及这种谈判对他们自己的职业地位的影响,以及对他们工作的“后种族”职业空间特征的未标记的、规范的白人、男性和中产阶级身份的影响。我的结论是,如果不真正认识到有色人种从业者为了培养“同一性”和保持“差异性”而必须做出的日常妥协和牺牲,专业领域对白人、男性和中产阶级原型的盲目将继续存在,并将继续损害那些难以获得归属感的人的职业生涯。
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引用次数: 2
Book Review: Byung-Chul Han, Undinge: Umbrüche der Lebenswelt No cosas: Quiebras del mundo de hoy 书评:Byung-Chul Han, Undinge: umbruche der Lebenswelt No things:当今世界的破产
IF 1.8 Q1 Social Sciences Pub Date : 2022-04-06 DOI: 10.1177/2046147x221082194
César García
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引用次数: 0
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Public Relations Inquiry
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