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Podvertising II: “Just like My Best Friend” – Relationships in Host-read Podcast Advertisements 播客II:“就像我最好的朋友一样”——主持人阅读播客广告中的关系
IF 1 Q2 Social Sciences Pub Date : 2021-09-24 DOI: 10.1080/19376529.2021.1960840
Margaret Moe
ABSTRACT Market research has established that podcast advertising earns high approval ratings from listeners, resulting in positive consumer behaviors; however, limited academic research on this topic exists. This article examines listeners’ attitudes toward podcast advertising and investigates the effect of host-read advertisements. Using both quantitative and qualitative data, the study builds a layered understanding of host-read ads’ impact on listeners. The mechanism of a host-read ad is integral because it accesses the listeners’ relationships with both the host and the podcast team, shaping their estimation of credibility and providing narrative transport.
摘要市场研究表明,播客广告获得了听众的高支持率,从而产生了积极的消费者行为;然而,关于这一主题的学术研究却十分有限。本文考察了听众对播客广告的态度,并调查了主持人阅读广告的效果。该研究同时使用定量和定性数据,建立了对主持人阅读广告对听众影响的分层理解。主持人阅读广告的机制是不可或缺的,因为它可以访问听众与主持人和播客团队的关系,塑造他们对可信度的估计,并提供叙事传递。
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引用次数: 11
Radio and audio in 2020 2020年的无线电和音频
IF 1 Q2 Social Sciences Pub Date : 2021-07-03 DOI: 10.1080/19376529.2021.1944718
Devin Stroink, Elizabeth Edwards
Adeyeye, B., Amodu, L., Oscar, O., Omojola, O., Adesina, E., & Ben-Enukora, C. A. (2020). A SWOT analysis of indigenous language use in agricultural radio programming in Nigeria. In K. O. Oyesomi & A. Salawu (Eds.), Emerging trends in Indigenous language media, communication, gender, and health (pp. 188–209). IGI Global. Aitkin, H., Hambly, H., & McKnight-Howe, T. (2020). Three Helens: Canadian women in international farm radio. In G. A. Bonin-Labelle (Ed.), Women in radio: Unfiltered voices from Canada (pp. 183–208). Ottawa: University of Ottawa Press. Alfandika, L., & Gwindingwe, G. (2020). The airwaves belong to the people: A critical analysis of radio broadcasting and licensing in Zimbabwe. Communicatio, 1–17. Almeida, E. M., & Viana, L. H. V. (2020). Technology and community communication: the use of the radio broadcasting as a strategy for urban sustainability. Culture & Territory, 4, 215–226. Akrofi-Quarcoo, S., & Gadzekpo, A. (2020). Indigenizing radio in Ghana. Radio Journal: International Studies in Broadcast & Audio Media, 18(1), 95–112. Anderson, H., Backhaus, B., Fox, J., & Bedford, C. (2020). Fifty years of resistance and representation: A historical account of Australian community radio. Journal of Radio & Audio Media, 27(2), 234–254. Aujla-Sidhu, G. (2020). Producing diversity in BBC radio. Radio Journal: International Studies in Broadcast & Audio Media, 18(1), 113–129. Awofadeju, P. O., & Ogwuche, P. O. (2020). Journalists’ perception of the role of research in investigative journalism in Nigeria: Case of unique 103.1 FM radio station, Ilesa, Osun State, Nigeria. Media & Communication Currents, 4(1), 91–114. Barber, J. F. (2020). The war of the worlds broadcast: Fake news or engaging storytelling? In J. A. Hendricks (Ed.), Radio’s second century: Past, present, and future perspectives (pp. 96–118). New Jersey: Rutgers University Press. Barnett, K. (2020). Record cultures: The transformation of the U.S. recording industry. Ann Arbor: University of Michigan Press. Bathgate, G. (2020). Radio broadcasting: A history of the airwaves. Yorkshire: Pen and Sword History. Berry, R. (2020). Radio, music, podcasts BBC sounds: Public service radio and podcasts in a platform world. Radio Journal: International Studies in Broadcast & Audio Media, 18(1), 63–78. Blaney, J. R. (2020). Social media analytics, radio advertising, and strategic partnerships. Radio’s second century: Past, present, and future perspectives (pp. 53–64). New Jersey: Rutgers University Press. JOURNAL OF RADIO & AUDIO MEDIA 2021, VOL. 28, NO. 2, 344–354 https://doi.org/10.1080/19376529.2021.1944718
Adeyeye, B., Amodu, L., Oscar, O., Omojola, O., Adesina, E.和Ben-Enukora, C.(2020)。尼日利亚农业广播节目中土著语言使用的SWOT分析。见K. O. Oyesomi和A. Salawu(编),《土著语言媒体、交流、性别和健康的新趋势》(第188-209页)。IGI全球。艾特金,H., Hambly, H., & McKnight-Howe, T.(2020)。三个海伦:加拿大妇女在国际农业电台。在G. A. Bonin-Labelle(编),妇女在广播:未经过滤的声音从加拿大(页183-208)。渥太华:渥太华大学出版社。Alfandika, L.和Gwindingwe, G.(2020)。电波属于人民:对津巴布韦无线电广播和许可的批判性分析。通信,1卷。阿尔梅达,e.m.,和维亚纳,l.h.v.(2020)。技术与社区交流:利用无线电广播作为城市可持续发展的一项战略。文化与地域,4,215-226。Akrofi-Quarcoo, S.和Gadzekpo, A.(2020)。加纳广播本土化。广播学报:国际广播与音频媒体研究,18(1),95-112。安德森,H.,巴克豪斯,B.,福克斯,J.和贝德福德,C.(2020)。五十年的抵抗和代表:澳大利亚社区电台的历史记录。广播音频媒体学报,27(2),234-254。Aujla-Sidhu, G.(2020)。制作BBC广播节目的多样性。广播学报,18(1),113-129。Awofadeju, P. O.和Ogwuche, P. O.(2020)。记者对研究在尼日利亚调查性新闻中的作用的看法:以尼日利亚奥孙州伊莱萨独特的103.1调频广播电台为例媒体与传播,4(1),91-114。巴伯,j.f.(2020)。世界大战广播:假新闻还是引人入胜的故事?在J. A.亨德里克斯(编),广播的第二个世纪:过去,现在和未来的观点(第96-118页)。新泽西州:罗格斯大学出版社。Barnett, K.(2020)。唱片文化:美国唱片业的转型。安娜堡:密歇根大学出版社。巴斯盖特,G.(2020)。无线电广播:电波的历史。约克郡:笔与剑的历史。贝瑞,R.(2020)。广播,音乐,播客BBC声音:公共服务广播和播客在一个平台的世界。广播学报,18(1),63-78。布莱尼,j.r.(2020)。社交媒体分析、广播广告和战略合作伙伴关系。无线电的第二个世纪:过去、现在和未来的观点(第53-64页)。新泽西州:罗格斯大学出版社。《广播与音频媒体学报》2021年第28卷第1期。2,344 - 354 https://doi.org/10.1080/19376529.2021.1944718
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引用次数: 1
Radio’s Second Century: Past, Present, and Future Perspectives 无线电的第二个世纪:过去、现在和未来展望
IF 1 Q2 Social Sciences Pub Date : 2021-07-03 DOI: 10.1080/19376529.2021.1950724
K. Curran
The first 100 years of radio were marked by constant change from the cacophony of the airwaves pre-regulation to the radical change of the industry with the development of television, regulatory ch...
无线电的前100年标志着不断的变化,从无线电波预先监管的不和谐,到随着电视的发展,监管机构……
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引用次数: 5
Editorial Remarks: Diversity, Endurance, and Community 编辑评论:多样性,耐力和社区
IF 1 Q2 Social Sciences Pub Date : 2021-07-03 DOI: 10.1080/19376529.2021.2006443
Anne F. MacLennan
Radio and audio media are remarkable for their appeal globally as well as their ability to address many diverse groups, communities, languages, and cultures. The enduring appeal and flexibility of radio and other audio media has sustained it despite competition and change. This issue contains a variety of original research that reflects the ongoing and emerging fields in radio and audio media research. Diversity in playlists, community radio, creating community, representation, digital radio, podcasting, and linguistic communities are all part of this issue. Heikki Hellman and Arto Vilkko’s article, “Is There Diversity on Popular Music Radio? Developing a Methodology for a Quantitative Analysis of Radio Playlists,” “develop[s] indicators that cover four components of musical diversity: origin, ownership, repetition, and epoch of music (Hellman & Vilkko, 2021, p. 193).” This study of the diversity of Finland’s radio playlists proposes relevant variables and indicators that can be applied to the further study of radio, in particular diversity. “Sonic Borderscapes in Richard Curtis’ Film the Boat that Rocked (2009)” by Jopi Nyman examines pirate radio with respect to sonic borders and community (Nyman, 2021). Nyman tackles the concepts of shared national cultural values, borderscapes, belonging, and becoming. The article’s focus on “transgressive programming emanating from beyond the border offers moments of affect and pleasure for the new generation by bringing them together, which leads to the formation of an alternative public space (Nyman, 2021, p. 227)” allows for an investigation of audience identity and alternative culture of dissent. In “Characteristics of the Classic Radio Experience Perceived by Young Listeners and Design Implications for Their Digital Transformation,” Stefan Hirschmeier and Vanessa Beule examine the changes in consumption of radio with the advent of nonlinear radio automated playlists (Hirschmeier & Beule, 2021). This examination of the traditional radio experience as it moves into digital radio is based on interviews with a younger audience. It identifies 5 categories of 37 radio characteristics that frame the experience of radio. “Missing, or Just Missed? Mediating Loss in the Missing Richard Simmons Podcast” by Kelli S. Boling, Kevin Hull, and Leigh M. Moscowitz examines “the Missing Richard Simmons podcast to explore how both podcast producers and audiences use new media forms to define and process JOURNAL OF RADIO & AUDIO MEDIA 2021, VOL. 28, NO. 2, 189–192 https://doi.org/10.1080/19376529.2021.2006443
广播和音频媒体因其在全球的吸引力以及针对许多不同群体、社区、语言和文化的能力而引人注目。尽管存在竞争和变化,但广播和其他音频媒体的持久吸引力和灵活性使其得以维持。本期包含各种原创研究,反映了广播和音频媒体研究中正在进行和新兴的领域。播放列表、社区广播、创建社区、代表性、数字广播、播客和语言社区的多样性都是这个问题的一部分。Heikki Hellman和Arto Vilkko的文章《流行音乐电台是否存在多样性?开发电台播放列表定量分析方法》“开发涵盖音乐多样性四个组成部分的指标:音乐的起源、所有权、重复和时代(Hellman&Vilkko,2021,p.193)。“这项关于芬兰广播播放列表多样性的研究提出了相关变量和指标,可用于进一步研究广播,特别是多样性。乔皮·尼曼(Jopi Nyman)的《理查德·柯蒂斯(Richard Curtis)的电影《摇晃的船》(2009)中的声波边界猿》(Sonic Borderscapes in the Film the Boat Rocked)探讨了海盗电台关于声波边界和社区的问题(尼曼,2021)。尼曼探讨了共同的民族文化价值观、边界景观、归属感和成为的概念。这篇文章的重点是“来自边境之外的越轨节目通过将新一代人聚集在一起,为他们提供了情感和快乐的时刻,从而形成了一个替代的公共空间(Nyman,2021,第227页)”,这允许对观众身份和持不同政见的替代文化进行调查。Stefan Hirschmeier和Vanessa Beule在《年轻听众感知的经典广播体验的特征及其数字化转型的设计意义》一书中研究了随着非线性广播自动播放列表的出现,广播消费的变化(Hirschmeiser&Beule,2021)。随着传统广播进入数字广播,这种对传统广播体验的审视是基于对年轻观众的采访。它确定了5类37种无线电特征,这些特征构成了无线电体验的框架。Kelli S.Boling、Kevin Hull和Leigh M.Moscowitz的“失踪,还是只是失踪?在失踪的Richard Simmons播客中调解损失”研究了“失踪的Richard Simon播客,以探索播客制作人和观众如何使用新的媒体形式来定义和处理《广播与音频媒体杂志2021》,第28卷,第2期,189-192https://doi.org/10.1080/19376529.2021.2006443
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引用次数: 3
Record Cultures: The Transformation of the U.S. Recording Industry 唱片文化:美国唱片业的转型
IF 1 Q2 Social Sciences Pub Date : 2021-07-03 DOI: 10.1080/19376529.2021.1953274
Len O’Kelly
A common buzzword in any discussion of the media business is consolidation. It’s often regarded as a modern trend, the term used to describe the consolidation of ownership as it relates to broadcas...
在任何关于媒体业务的讨论中,一个常见的流行词是整合。这通常被认为是一种现代趋势,这个词用来描述所有权的合并,因为它与宽带有关。。。
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引用次数: 2
Assessing Assumptions: Surveying Diversity within Nonprofit Radio Stations in Canada 评估假设:调查加拿大非营利广播电台的多样性
IF 1 Q2 Social Sciences Pub Date : 2021-06-23 DOI: 10.1080/19376529.2021.1932903
G. King, Geneviève A. Bonin-Labelle
ABSTRACT The nonprofit radio sector in Canada includes over 180 community and Indigenous stations. Studies of nonprofit radio programming note the diversity of on-air content from news to music, which is in line with the sector’s mandate. However, does the assortment of content translate into a diversity of individuals behind the microphone? And who is making decisions in station management and governance?. To better understand the equity practices found within nonprofit radio, this article highlights the results of an online survey to quantify the diversity found among the board members, volunteers, and employees who operate these stations.
加拿大的非营利性广播部门包括180多个社区和土著电台。对非营利性广播节目的研究指出,从新闻到音乐,广播内容的多样性符合该行业的使命。然而,各种各样的内容转化为麦克风后面的个人的多样性吗?谁在车站的管理和治理中做决策?为了更好地理解非营利电台的公平做法,本文重点介绍了一项在线调查的结果,该调查旨在量化运营这些电台的董事会成员、志愿者和员工之间的多样性。
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引用次数: 5
The Constrabling Effect of Internet Radio 网络广播的制约作用
IF 1 Q2 Social Sciences Pub Date : 2021-06-17 DOI: 10.1080/19376529.2021.1937629
Harry Criticos
In the field of radio, licensees, managers, program directors and program-makers can be seen as agents, that is, choice making entities. From their work practices, these choice making agents have a...
在广播领域,许可证持有者、管理者、节目导演和节目制作人可以被视为代理人,即做出选择的实体。从他们的工作实践来看,这些选择代理人有。。。
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引用次数: 1
Efficacy of Radio Entertainment Education in promoting health behavior: A Meta-analysis 广播娱乐教育对健康行为促进作用的Meta分析
IF 1 Q2 Social Sciences Pub Date : 2021-06-17 DOI: 10.1080/19376529.2021.1931229
Pratiti Diddi, Sushma Kumble, Fuyuan Shen
ABSTRACT Radio-based entertainment education (EE) programs have long been a way to communicate health-related information, particularly in developing countries. To explore the effectiveness of these campaigns, we used meta-analysis to examine the results of 20 published studies on the effectiveness of health messages embedded in radio-based EE programs. The results suggest that these messages had small but significant effects in changing health related knowledge, attitudes, and behaviors. We also found that research methods, health issues, and exposure levels were significant moderators of these effects. These results have both theoretical and practical implications.
摘要基于无线电的娱乐教育(EE)项目长期以来一直是传播健康信息的一种方式,尤其是在发展中国家。为了探索这些活动的有效性,我们使用荟萃分析来检验20项已发表的研究结果,这些研究涉及基于无线电的EE项目中嵌入的健康信息的有效性。研究结果表明,这些信息在改变健康相关知识、态度和行为方面产生了微小但显著的影响。我们还发现,研究方法、健康问题和暴露水平是这些影响的重要调节因素。这些结果具有理论和实践意义。
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引用次数: 4
Community Radio in Bhutan 不丹社区电台
IF 1 Q2 Social Sciences Pub Date : 2021-06-02 DOI: 10.1080/19376529.2021.1920024
Urszula Doliwa, Szymon Żyliński
ABSTRACT We look at community media in Bhutan from three important perspectives – the concept of community media in general, a modified self-evaluation tool developed by UNESCO Chair on Community Media, Vinod Pavarala, and the Gross National Happiness index where we show in what way community media may contribute to the growth of rankings within this index and how this index may help to better understand the community media phenomenon in this country. The research is based on desk research and interviews with the key actors in community radio development in Bhutan, in 2019, supported by the first-hand experience gained during conducting research on Bhutan media system gained by one of the authors during visits in this country in the years 2015–2018. In this article we concentrate on local community radio stations located in rural areas: KYD from Khotakpa, Edi from Dechen Pelri and Lhop Community Radio Station from Lotokuche. We highlight the unique context in which community radio in Bhutan functions – the geographical conditions and mountainous terrain, which cause separation from other surrounding indigenous communities, differences in spoken language and the cultivation of their own cultural identity. The over-arching argument in this paper is that local factors are really important to understanding national media systems and that the national government commitment to GNH helps to explain community radio in Bhutan.
摘要:我们从三个重要的角度来看待不丹的社区媒体——一般社区媒体的概念,教科文组织社区媒体主席Vinod Pavarala开发的一种改进的自我评估工具,以及国民总幸福指数,我们在该指数中展示了社区媒体对该指数排名增长的贡献,以及该指数如何有助于更好地了解这个国家的社区媒体现象。该研究基于2019年对不丹社区广播发展关键参与者的案头研究和采访,并得到了其中一位作者在2015-2018年访问该国期间对不丹媒体系统进行研究时获得的第一手经验的支持。在这篇文章中,我们专注于位于农村地区的当地社区广播电台:来自Khotakpa的KYD、来自Dechen Pelri的Edi和来自Lotokuche的Lhop社区广播电台。我们强调了不丹社区广播发挥作用的独特背景——地理条件和山区地形导致与周围其他土著社区的分离、口语差异以及他们自己文化身份的培养。本文的主要论点是,地方因素对理解国家媒体系统非常重要,国家政府对GNH的承诺有助于解释不丹的社区广播。
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引用次数: 2
Ent(air)tainment: How the Jonesy and Amanda Radio Program Converts Distance into Connection 电视(空中)娱乐:琼斯和阿曼达广播节目如何将距离转化为联系
IF 1 Q2 Social Sciences Pub Date : 2021-06-01 DOI: 10.1080/19376529.2021.1927041
A. Hale
ABSTRACT This paper analyses an interview with two very successful Australian radio comedians, in order to discover the “secrets” of how they connect with an audience they cannot see. Unlike much of the existing literature, this paper prioritizes the comedians’ responses as primary evidence, from which conclusions are drawn, and this data is then analyzed through a synthesized frame of Discourse Analysis. It is expected that important insights into the operation of radio humor can be obtained through this method, and that these can be used to inform the general discussion of radio humor.
本文分析了两位非常成功的澳大利亚广播喜剧演员的访谈,以发现他们如何与他们看不见的观众建立联系的“秘密”。与现有的许多文献不同,本文优先考虑喜剧演员的反应作为主要证据,从中得出结论,然后通过话语分析的综合框架对这些数据进行分析。通过这种方法,我们可以对无线电幽默的运作获得重要的见解,并且这些见解可以用来为无线电幽默的一般讨论提供信息。
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引用次数: 3
期刊
Journal of Radio & Audio Media
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