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Innovation activities and R&D investments as determinants of ongoing or abandoned activities 创新活动和研发投资是正在进行或放弃的活动的决定因素
IF 2.9 Q2 BUSINESS Pub Date : 2022-07-14 DOI: 10.1108/ijis-07-2021-0136
Filipe A. P. Duarte, M. J. Madeira, Susana Maria Fonseca, Dulcineia Catarina Moura, Ana Teresa Bernardo Guia
PurposeThe purpose of this paper is to explore the effects of R&D investment as a determinant of ongoing or abandoned innovation activities. The literature review focuses especially small and medium-sized enterprises (SMEs) that deploy R&D investment as a way of developing innovation processes.Design/methodology/approachThis study’s design used a sample of 4,229 Portuguese SMEs to analyse the effects R&D investment has on the innovation activities; the results obtained demonstrate the great importance of firms investing in R&D internal activities for the development of their innovation process.FindingsThe most important findings highlight the types of activities that emerge as relevant to innovation processes susceptible for development to avoid abandoning and maintaining ongoing innovation activities. Among them, the authors would highlight the design of products or services, the introduction of innovations to the market and the acquisition of machinery, equipment and specific software, among others.Originality/valueIn addition, other types of activities emerge as relevant to innovation processes susceptible for development to avoid abandoning and maintaining ongoing innovation activities. This research adds value to the current literature mainly showing several determinants related to R&D, which could be used by SMEs to improve and develop their activities of innovation.
目的本文的目的是探讨研发投资作为正在进行或放弃的创新活动的决定因素的影响。文献综述特别关注将研发投资作为发展创新过程的一种方式的中小企业。设计/方法论/方法本研究的设计使用了4229家葡萄牙中小企业的样本,分析了研发投资对创新活动的影响;研究结果表明,企业内部研发活动的投资对其创新过程的发展具有重要意义。发现最重要的发现强调了与创新过程相关的活动类型,这些活动易于发展,以避免放弃和维持正在进行的创新活动。其中,作者将重点介绍产品或服务的设计、向市场引入创新以及机械、设备和特定软件的采购等。独创性/价值此外,其他类型的活动也与易于发展的创新过程相关,以避免放弃和维持正在进行的创新活动。这项研究为目前的文献增加了价值,主要显示了与研发相关的几个决定因素,中小企业可以利用这些决定因素来改善和发展其创新活动。
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引用次数: 1
The impact of advanced manufacturing technology (AMT) application on product innovation performance: a model of mediated moderated effect 先进制造技术应用对产品创新绩效的影响:中介调节效应模型
IF 2.9 Q2 BUSINESS Pub Date : 2022-07-05 DOI: 10.1108/ijis-06-2021-0108
G. Wang, Liyan Zhang, Jing Guo
PurposeDrawing on the integration of the knowledge-based theory and the resource orchestration theory, this study aims to develop a moderated mediation model on how design/manufacturing/administrative advanced manufacturing technology (AMT) influences product innovation performance. The authors hypothesized that the absorption capacity could mediate the AMT-innovation performance link and that design–manufacturing integration (DMI) could positively moderate the mediating effect of the absorption capacity.Design/methodology/approachTo test the hypothesis, the authors conducted a mail survey of equipment manufacturing firms and obtained 302 valid responses for data analysis. Both hierarchical regression and bootstrapping analysis were conducted to empirically test the research model.FindingsIt is revealed that the absorption capacity partially mediated the effect of AMT on innovation and that DMI enhanced the mediated effect. Specifically, the mediating effect of the absorption capacity was more substantial and significant when DMI was high. However, the mediating effect of the absorption capacity was weaker and insignificant when DMI was low.Originality/valueOverall, this study contributes to the AMT theory on innovation by identifying the absorption capacity and DMI as two key factors that elucidate why and under what conditions AMT affects innovation. Moreover, this study advises managers that besides developing AMT, firms should cultivate a strong DMI, which directs the absorption capacity toward converting the valuable knowledge in firms’ capital equipment into increased innovation performance.
目的结合知识基础理论和资源编排理论,构建设计/制造/管理先进制造技术(AMT)对产品创新绩效影响的有调节中介模型。研究结果表明,吸收能力对创新与创新绩效之间的关系具有中介作用,而DMI对吸收能力的中介作用具有正向调节作用。设计/方法/方法为了验证这一假设,作者对设备制造企业进行了邮件调查,获得了302份有效回复用于数据分析。采用层次回归和自举分析对研究模型进行实证检验。结果表明,吸收能力部分介导了AMT对创新的影响,而DMI则增强了这一中介作用。其中,当DMI较高时,吸收能力的中介作用更为实质性和显著。而DMI较低时,吸收容量的中介作用较弱且不显著。总体而言,本研究通过确定吸收能力和DMI作为两个关键因素来阐明AMT为什么以及在什么条件下影响创新,从而有助于AMT理论对创新的影响。此外,本研究还建议管理者在发展创新能力的同时,应培养强大的创新能力,引导企业将资本设备中的有价值知识转化为创新绩效的吸收能力。
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引用次数: 1
Green innovation; a way to enhance economic performance of Chinese hotels 绿色创新;提高中国酒店经济效益的途径
IF 2.9 Q2 BUSINESS Pub Date : 2022-06-02 DOI: 10.1108/ijis-07-2021-0128
Shengyu Gu
PurposeThis study aims to examine the influencing factors of green innovation and their effect on economic performance of the hotel industry.Design/methodology/approachThe study used a quantitative and cross-sectional research design, and primary data were collected using structured questionnaire. To analyze this data, AMOS software was used. Exploratory factor analysis (EFA) was performed to purify the measurement model. Moreover, validities and model fitness were confirmed through confirmatory factor analysis (CFA). Structural equation modeling (SEM) was used to test the study hypothesis.FindingsThe study results showed green organizational culture, green organizational strategies, energy conservations and environmental regulations as key influencing factors in the adoption of green innovation. Moreover, the results also reveal a significant positive effect of green innovation on hotels’ economic performance.Research limitations/implicationsThis study is limited to hotels operating in the sole city of Shanghai, China, and for more generalized results, the future study can be made by incorporating hotels in other cities as well. Moreover, the study is conducted in China and replication of this research might be possible in a different cultural and environmental context. Furthermore, this study address only the hotel industry, and future study can be made to investigate the implementation of green practices in industries other than hotels.Originality/valuePreviously, many studies have highlighted the influencing factors of green innovation, but there is limited research in the context of the hotel industry. The relationship between economic performance and green innovation is well established, but still, it is not fully understood how sustainable economic performance is contributed by green innovation in the tourism industry. To the best of the authors’ knowledge, this study first examines the influencing factors of green innovation and its potential effect on economic performance in the context of the Chinese hotel industry.
目的本研究旨在检验绿色创新的影响因素及其对酒店业经济绩效的影响。设计/方法/方法本研究采用了定量和横断面研究设计,并使用结构化问卷收集了初步数据。为了分析这些数据,使用了AMOS软件。进行探索性因素分析(EFA)以纯化测量模型。此外,通过验证性因素分析(CFA)证实了有效性和模型拟合度。结构方程建模(SEM)用于检验研究假设。研究结果表明,绿色组织文化、绿色组织战略、能源节约和环境法规是采用绿色创新的关键影响因素。此外,研究结果还揭示了绿色创新对酒店经济绩效的显著正向影响。研究局限性/含义本研究仅限于在中国唯一城市上海运营的酒店,为了获得更普遍的结果,未来的研究也可以结合其他城市的酒店进行。此外,这项研究是在中国进行的,在不同的文化和环境背景下复制这项研究可能是可能的。此外,本研究仅针对酒店业,未来可以进行研究,调查酒店以外行业的绿色实践实施情况。原创性/价值此前,许多研究都强调了绿色创新的影响因素,但在酒店业背景下的研究有限。经济绩效与绿色创新之间的关系已经很好地建立起来,但人们仍然没有完全理解绿色创新对旅游业可持续经济绩效的贡献。据作者所知,本研究首先考察了中国酒店业绿色创新的影响因素及其对经济绩效的潜在影响。
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引用次数: 10
Innovations and service firms’ performance: a firm-level mediating and moderating effects analysis for India 创新与服务企业绩效:印度企业层面的中介与调节效应分析
IF 2.9 Q2 BUSINESS Pub Date : 2022-05-31 DOI: 10.1108/ijis-11-2021-0204
Mohammad Monirul Islam
PurposeThis study aims to identify the effects of innovation types on the service firm’s financial and nonfinancial performance as well as mediation and moderation effects of innovation and the firms’ performance linkages in the Indian service sector.Design/methodology/approachThis study uses combined data from the World Bank innovation survey 2014 and World Bank enterprise survey (WBES) 2014 for India. It classified innovations into technological innovation (service and process) and nontechnological innovation (organizational and marketing) and used financial and nonfinancial performance measures. This study applies variance-based partial least square structural equation modeling (PLS-SEM) using Smart PLS 3 software.FindingsThe study results suggest that service innovation has the highest significant effect on a firm’s financial and nonfinancial performance, followed by process innovation. Marketing and organizational innovation have a long route to contribute to a firm’s financial performance via innovative and nonfinancial performance. The study results do not find any synergy effects of innovation types. Multi-group analysis (MGA) results suggest several significant distinctions in the path relationships between small and medium-sizes and large firms.Originality/valueThis study provides several crucial policy suggestions for the managers and policymakers concerning the effects of service and process innovation on service firms’ performance in India and the mediating factors of these relationships. The study suggests that managers should pay the highest importance to service innovation to swiftly and markedly surge service firms’ financial and nonfinancial performances. In contrast, a service firm’s innovative performance mainly results from its organizational and marketing innovations.
目的研究印度服务业创新类型对服务企业财务和非财务绩效的影响,以及创新与企业绩效联系的中介和调节作用。本研究使用了2014年世界银行创新调查和2014年世界银行印度企业调查(WBES)的综合数据。它将创新分为技术创新(服务和流程)和非技术创新(组织和营销),并使用财务和非财务绩效指标。本研究利用Smart PLS 3软件,应用基于方差的偏最小二乘结构方程建模(PLS- sem)。研究结果表明,服务创新对企业财务和非财务绩效的影响最大,其次是流程创新。营销和组织创新通过创新和非财务绩效对公司的财务绩效有很长的贡献。研究结果没有发现创新类型之间存在协同效应。多组分析(MGA)结果表明,中小企业和大企业之间的路径关系存在几个显著差异。原创性/价值本研究就服务和流程创新对印度服务公司绩效的影响以及这些关系的中介因素为管理者和决策者提供了一些重要的政策建议。研究表明,管理者应高度重视服务创新,以迅速显著提高服务公司的财务和非财务绩效。而服务企业的创新绩效主要来源于组织创新和营销创新。
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引用次数: 4
Assessment of science, technology and innovation parks based on helices actors linkages 基于螺旋行为体联系的科技创新园区评价
IF 2.9 Q2 BUSINESS Pub Date : 2022-05-31 DOI: 10.1108/ijis-11-2020-0254
M. Amaral, André Luiz Furtado da Hora, M. Schocair
PurposeThis study aims to examine the evolution of three science, technology and innovation parks (STIPs) located in the state of Rio de Janeiro, Brazil, from the perspective of the university–industry–government linkages.Design/methodology/approachThis is a multiple case study organized in two stages: first, bibliographic and documentary research to develop a theoretical framework and description of the innovation environments; and second, interviews and forms filling with 13 managers and stakeholders, combined with participant observation. The analysis and assessment of the evolution of each environment are based on a tool named Amaral’s Model for Innovation Environment Management (AMIEM).FindingsThere are critical issues for the development of STIPs, namely, governance structure, government participation and the relationship with knowledge sources such as universities. The time of existence is not a significant factor in reaching evolution. Although common factors are present in all environments, local particularities, specific characteristics, regional vocations, management leadership and other elements have an impact on park performance.Practical implicationsAMIEM is an assessment tool and a technological product, useful in mapping and evaluating innovation environments.Social implicationsSTIPs are dynamic and maturing, requiring active management and engagement with government and companies.Originality/valueThe results allow a better comprehension of the evolution and management of the STIPs located in the state of Rio de Janeiro. Another contribution lies in the organization of information to design public policies.
目的本研究旨在从大学-产业-政府联系的角度考察位于巴西里约热内卢州的三个科学、技术和创新园区(STIP)的演变。设计/方法论/方法这是一个分为两个阶段的多案例研究:首先,文献和文献研究,以开发创新环境的理论框架和描述;其次,对13名管理人员和利益相关者进行访谈和填写表格,并结合参与者观察。对每种环境演变的分析和评估都基于一个名为Amaral的创新环境管理模型(AMEM)的工具。发现STIP的发展存在关键问题,即治理结构、政府参与以及与大学等知识来源的关系。存在的时间并不是进化的重要因素。尽管所有环境中都存在共同因素,但当地的特殊性、特定特征、区域职业、管理领导力和其他因素都会对公园的绩效产生影响。实际含义AMEM是一种评估工具和技术产品,可用于绘制和评估创新环境。社会影响STIP是动态的和成熟的,需要积极的管理和与政府和公司的接触。独创性/价值研究结果使我们能够更好地理解里约热内卢州STIP的演变和管理。另一个贡献在于组织信息以设计公共政策。
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引用次数: 1
National innovation efficiency: a DEA-based measurement of OECD countries 国家创新效率:基于DEA的经合组织国家衡量
IF 2.9 Q2 BUSINESS Pub Date : 2022-05-27 DOI: 10.1108/ijis-07-2021-0118
Ceren Erdin, M. Çağlar
PurposeThe purpose of this study is to measure and analyze the national innovation efficiency of organisation for economic co-operation and development (OECD) countries. This is to determine to what extent OECD countries efficiently use the elements that enable innovation activities possible in generating innovation outputs.Design/methodology/approachAn input–output model was constructed to measure efficiency. The inputs and outputs in the research model are the input and output sub-indices of the Global Innovation Index. Data envelopment analysis was used to measure the national innovation efficiency levels of OECD countries.FindingsThe results show that national innovation efficiency is generally high in OECD countries. However, some countries lag behind in innovation efficiency. OECD countries’ ability to create and provide the elements that enable innovation activities is higher than their ability to create innovation outputs. OECD countries have a good innovation environment and a high level of resources, but they should focus on how to create more innovation outputs.Originality/valueThis study presents a measurement of national innovation efficiency of OECD countries which contributes “Innovation Strategy” agenda. The results empirically show that overall innovation indices cannot be the only indicator of the performance of national innovation systems. In this study, an innovation efficiency/performance matrix is constructed to present the relative positions of the countries to help in examining countries’ strengths, weaknesses and potentials based on innovation efficiency and innovation performance simultaneously. This study contributes to the literature by presenting a broader perspective and measurement of national innovation efficiency by taking an extensive number of indicators into account.
目的本研究旨在衡量和分析经济合作与发展组织(OECD)国家的国家创新效率。这是为了确定经合组织国家在多大程度上有效地利用能够使创新活动产生创新产出的要素。设计/方法论/方法构建了一个输入-输出模型来衡量效率。研究模型中的投入和产出是全球创新指数的投入和输出分指数。数据包络分析用于衡量经合组织国家的国家创新效率水平。研究结果表明,经合组织国家的国家创新效率普遍较高。然而,一些国家在创新效率方面落后。经合组织国家创造和提供推动创新活动的要素的能力高于创造创新产出的能力。经合组织国家拥有良好的创新环境和高水平的资源,但它们应该专注于如何创造更多的创新产出。原创性/价值本研究对经合组织国家的国家创新效率进行了衡量,为“创新战略”议程做出了贡献。实证结果表明,整体创新指数不能成为衡量国家创新体系绩效的唯一指标。在本研究中,构建了一个创新效率/绩效矩阵,以呈现各国的相对地位,从而有助于同时基于创新效率和创新绩效来考察各国的优势、劣势和潜力。本研究通过考虑大量指标,对国家创新效率提供了更广泛的视角和衡量,为文献做出了贡献。
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引用次数: 7
Disentangling the relationship between employees’ dynamic capabilities, innovative work behavior and job performance in public hospitals 公立医院员工动态能力、创新工作行为与工作绩效的关系解析
IF 2.9 Q2 BUSINESS Pub Date : 2022-05-27 DOI: 10.1108/ijis-01-2022-0012
Joather Al Wali, R. Muthuveloo, A. Teoh, Wafaa Al Wali
PurposeThe purpose of this study is to investigate the relationship between innovative work behavior and job performance among physicians in Iraq’s public hospitals. It also quantifies the impact of employees’ dynamic capabilities on innovative work behavior. It further examines the mediating role of innovative work behavior in the relationship between dynamic capabilities and of employees’ job performance.Design/methodology/approachThe survey had a total of 332 respondents, but only 173 responses were used after data screening. To determine the relationship between the variables, the study uses structural equation modeling via partial least squares (PLS-SEM).FindingsThis study indicates that innovative work behavior has a positive relationship with job performance among physicians in Iraq’s public hospitals. It also reveals that employees’ dynamic capabilities are important determinants of innovative work behavior. This research further shows that innovative work behavior has a positive mediating role in the relationship between dynamic capabilities and job performance among physicians in Iraq’s public hospitals.Originality/valueThis study implies that innovative work behavior can improve physicians’ job performance while the employees’ dynamic capabilities can improve innovative work behavior. Besides, innovative work behavior can amplify the impact of employees’ dynamic capabilities on job performance. Thus, Iraq’s public hospitals should make a concerted effort to promote innovative work behavior to improve physicians’ job performance.
目的探讨伊拉克公立医院医生创新工作行为与工作绩效的关系。它还量化了员工动态能力对创新工作行为的影响。进一步探讨了创新工作行为在动态能力与员工工作绩效关系中的中介作用。设计/方法/方法本次调查共有332名受访者,但经过数据筛选后,只有173名受访者被使用。为了确定变量之间的关系,本研究采用偏最小二乘(PLS-SEM)结构方程建模。研究发现:伊拉克公立医院医生的创新工作行为与工作绩效之间存在正相关关系。研究还揭示了员工动态能力是创新工作行为的重要决定因素。本研究进一步表明,创新工作行为在伊拉克公立医院医生动态能力与工作绩效的关系中具有正向中介作用。独创性/价值本研究表明,创新工作行为可以提高医生的工作绩效,而员工的动态能力可以提高创新工作行为。此外,创新工作行为可以放大员工动态能力对工作绩效的影响。因此,伊拉克公立医院应共同努力,促进创新的工作行为,以提高医生的工作绩效。
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引用次数: 7
Evolvement of international mobility of talents: a complex network perspective 人才国际流动的演变:一个复杂网络的视角
IF 2.9 Q2 BUSINESS Pub Date : 2022-05-16 DOI: 10.1108/ijis-02-2021-0029
Yinqiu Wang, Yunyang Shi
PurposeTalents are the critical resource of sustainable development for countries, and attracting talents all over the world is the important way for increasing the country's talent reverse. Therefore, the purpose of this paper is to make the governments understand the evolving pattern of international talent mobility.Design/methodology/approachThis paper constructs the networked model of talent mobility among 15 major countries during the years 1990–2012 under the database of the Patent Cooperation Treaty and analyzes the global characteristics and the evolvement of international mobility of talents under complex network perspective.FindingsIt is found that the mobility network is scale-free, which means that a few developed countries, such as the USA, England and France, have enjoyed considerable migratory flows of talents, but most of the other countries only have moderate levels of brain circulation. Besides a very few exceptions, a dynamic equilibrium is reached for most countries, with numbers of talents evening out between emigration and immigration. As time passes by, the volume of talent flows is gradually stabilized, with the numerical gap existing between developed countries and developing ones. Nowadays, the scale of international mobility of talents is growing at an unprecedented speed, facilitated by technological progress and more flexible migratory policies.Originality/valueThis paper sheds light on the evolving pattern of the international talent mobility using complex network analysis. The cogent quantitative analysis highlights the huge challenges faced by national governments and provides the basis for deliberative policy-making aimed at winning the brain war internationally.
目的人才是国家可持续发展的重要资源,吸引世界各地的人才是增加国家人才回流的重要途径。因此,本文的目的是让政府了解国际人才流动的演变模式。设计/方法论/方法本文在《专利合作条约》数据库下构建了1990-2012年15个主要国家人才流动的网络化模型,分析了复杂网络视角下人才国际流动的全球特征和演变。研究发现,流动网络是无标度的,这意味着美国、英国和法国等少数发达国家的人才流动相当大,但其他大多数国家的人才循环水平中等。除了极少数例外,大多数国家都达到了动态平衡,人才数量在移民和移民之间逐渐减少。随着时间的推移,人才流动量逐渐稳定,发达国家与发展中国家之间存在数量差距。如今,在技术进步和更灵活的移民政策的推动下,人才的国际流动规模正以前所未有的速度增长。独创性/价值本文运用复杂网络分析方法揭示了国际人才流动的演变模式。令人信服的定量分析突出了各国政府面临的巨大挑战,并为旨在赢得国际脑力战争的审慎决策提供了基础。
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引用次数: 3
Technology network and development trends of government-funded patents 技术网络与政府资助专利的发展趋势
IF 2.9 Q2 BUSINESS Pub Date : 2022-05-05 DOI: 10.1108/ijis-12-2021-0234
Shu-Hao Chang
PurposeHow prospective or emerging technologies can be supported through government-funded research projects has gradually received global attention. However, previous studies have primarily focused on the effects of government funding on subsequent technological development, the overall economy or social welfare of a country or corporate research and development (R&D) activities. These studies have not examined the technology distribution and development trends of government-funded research from a comprehensive technology perspective. In addition, previous measurements of the influence of government-funded R&D projects faced the difficulty of transferring the research achievements of government-funded research to the commercial market.Design/methodology/approachPatents can provide a preliminary understanding of the collaboration, development focus and status of market technologies. Accordingly, the purpose of this study was to examine the development directions of patented technologies engendered from government-funded research projects. Analyzing the network of government-funded patented technologies helped identify the current status and location of specific technologies in a patent network as well as the hotspot technologies in government-funded research projects that correspond to the market.FindingsThe results of this study indicated that the technologies obtaining government-funded patents mainly consist of advanced materials and semiconductors and that the technological focus has shifted over the years. Nanotechnology, pharmaceutical technology and sanitary technology have gradually become the technologies receiving most of government-funded patents. The trend of development of these technologies also corresponds to the emerging technologies advocated by countries worldwide in recent years.Originality/valueThis study provided a comprehensive verification of the government-funded patented technologies from a macro perspective by identifying key technologies using technology network analysis. The findings of this study can serve as a reference for the allocation of governmental R&D resources and the promotion of novel technologies in the private sector.
如何通过政府资助的研究项目来支持前瞻性或新兴技术逐渐受到全球的关注。然而,以前的研究主要集中在政府资助对随后的技术发展、一个国家的整体经济或社会福利或企业研究与发展(R&D)活动的影响。这些研究没有从综合技术的角度考察政府资助研究的技术分布和发展趋势。此外,以往对政府资助研发项目影响的测度面临着政府资助研究成果向商业市场转移的困难。设计/方法/方法专利可以提供对合作、开发重点和市场技术状况的初步了解。因此,本研究旨在探讨政府资助研究项目所产生的专利技术的发展方向。分析政府资助专利技术网络,有助于确定专利网络中特定技术的现状和位置,以及政府资助科研项目中与市场相对应的热点技术。研究结果表明,获得政府资助专利的技术主要是先进材料和半导体,并且技术重点在多年来发生了变化。纳米技术、制药技术和卫生技术逐渐成为获得政府资助专利最多的技术。这些技术的发展趋势也与近年来世界各国所倡导的新兴技术相对应。原创性/价值本研究运用技术网络分析法对关键技术进行识别,从宏观角度对政府资助专利技术进行全面验证。研究结果可为政府研发资源配置和民营企业新技术推广提供参考。
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引用次数: 3
Critical factors in the innovation adoption of heated tobacco products consumption in an emerging economy 新兴经济体创新采用加热烟草产品消费的关键因素
IF 2.9 Q2 BUSINESS Pub Date : 2022-05-04 DOI: 10.1108/ijis-10-2021-0187
Siviwe Lekezwa, Valencia Melissa Zulu
PurposeWhat factors trigger innovation adoption of heated tobacco products (HTPs) in an emerging economy? The study aims to integrate the diffusion of innovation and consumer resistance theory to develop a framework to measure the adoption of HTPs.Design/methodology/approachThe study used a self-administered questionnaire, and the data was collected from 272 respondents. The study used the covariance-based structural equation modelling.FindingsThe findings suggest that relative advantage, compatibility, trialability, observability and perceived cost significantly affect innovation adoption of HTPs.Research limitations/implicationsThe study provides theoretical and practical implications for researchers and the tobacco industry.Originality/valueThe study, if not the only, is among the few in an emerging economy that explores heated tobacco products adoption by integrating the diffusion of innovation and consumer innovation resistance theory.
目的在新兴经济体中,哪些因素促使加热烟草产品的创新采用?该研究旨在整合创新扩散和消费者阻力理论,以制定一个衡量HTP采用情况的框架。设计/方法/方法本研究采用自填问卷,数据来自272名受访者。该研究使用了基于协方差的结构方程建模。研究结果表明,相对优势、兼容性、可试验性、可观察性和感知成本显著影响HTP的创新采用。研究局限性/含义该研究为研究人员和烟草行业提供了理论和实践启示。独创性/价值这项研究,如果不是唯一的研究,也是新兴经济体中为数不多的通过整合创新扩散和消费者创新阻力理论来探索热烟草产品采用的研究之一。
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引用次数: 2
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International Journal of Innovation Science
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