Pub Date : 2023-01-25DOI: 10.1108/nbri-09-2022-0091
Zhixian Li, Chunxing Fan
Purpose This paper aims to explore how traditional industries revert the trend of decline in sales through rebranding by analyzing the extended case study of the fountain pen industry. Design/methodology/approach This study analyzes the marketing in case study of the fountain pen industry through two coordinates – symbolizing status and branding nostalgia. The division of analyses in these categories is supplanted by data, such as linear regression to analyze changes in product characteristics. Findings This study finds that the rebranding of the fountain pen in multiple fitting images – status symbol, object of nostalgia and something scarce and unique – is successful in capturing consumer demand, shaping consumer perceptions and help the mature industry locate as well as enter a niche market. Originality/value To the best of the authors’ knowledge, this paper is the first one to explore the business development of traditional industry as a case study of fountain pens from the perspective of marketing and consumer behavior.
{"title":"Rebranding a traditional industry: how fountain pens enter luxury market","authors":"Zhixian Li, Chunxing Fan","doi":"10.1108/nbri-09-2022-0091","DOIUrl":"https://doi.org/10.1108/nbri-09-2022-0091","url":null,"abstract":"\u0000Purpose\u0000This paper aims to explore how traditional industries revert the trend of decline in sales through rebranding by analyzing the extended case study of the fountain pen industry.\u0000\u0000\u0000Design/methodology/approach\u0000This study analyzes the marketing in case study of the fountain pen industry through two coordinates – symbolizing status and branding nostalgia. The division of analyses in these categories is supplanted by data, such as linear regression to analyze changes in product characteristics.\u0000\u0000\u0000Findings\u0000This study finds that the rebranding of the fountain pen in multiple fitting images – status symbol, object of nostalgia and something scarce and unique – is successful in capturing consumer demand, shaping consumer perceptions and help the mature industry locate as well as enter a niche market.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this paper is the first one to explore the business development of traditional industry as a case study of fountain pens from the perspective of marketing and consumer behavior.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44666841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.1108/nbri-11-2021-0081
S. Shaikh, Song Huaming, M. Ameer
Purpose This study aims to explore the synergetic effects of total quality management and supply chain management (TQM–SCM) initiatives and their effects on organizational performance (OP). This research has been conducted in Pakistan’s logistics sector. The research reveals the synergistic effect of TQM and SCM initiatives and their effects on OP. Design/methodology/approach The constructs of the TQM and SCM were chosen after reviewing the literature that was critical for the logistics sector. The synergetic effect of TQM–SCM on OP has been evaluated. The mediating, direct and indirect effects were also evaluated in different models independently. Structural equation modelling was applied to drive the results via using AMOS. Findings It was observed during the analysis that both the TQM and SCM have a significant effect on OP. Both TQM initiatives have directly correlated to the improvement in SCM, and both have a positive effect on an organization. This research study has aided logistics firms that are focusing on TQM and SCM planning and implementation. The results can give management a better and more in-depth knowledge of the TQM initiatives and OP. Research limitations/implications The data was collected through email and personal visits from different organizations. The data was collected through an adopted questionnaire. It is found in the study that many people at the managerial level have limited knowledge regarding SCM and TQM. The results may vary if the knowledge of the employees is improved. Practical implications The current study presents an upscale addition by examining the function of SCM and TQM linkage in OP as well as their relationship. The evaluated model serves as a guideline for firms looking to expand and achieve maximal OP. Social implications Text. Originality/value The evaluated model is developed in this study that serves as a guideline for firms looking to expand a new method to reach maximum OP.
{"title":"Synergistic effect of TQM-SCM initiatives in organizational performance: evidence from the service (logistics) sector","authors":"S. Shaikh, Song Huaming, M. Ameer","doi":"10.1108/nbri-11-2021-0081","DOIUrl":"https://doi.org/10.1108/nbri-11-2021-0081","url":null,"abstract":"\u0000Purpose\u0000This study aims to explore the synergetic effects of total quality management and supply chain management (TQM–SCM) initiatives and their effects on organizational performance (OP). This research has been conducted in Pakistan’s logistics sector. The research reveals the synergistic effect of TQM and SCM initiatives and their effects on OP.\u0000\u0000\u0000Design/methodology/approach\u0000The constructs of the TQM and SCM were chosen after reviewing the literature that was critical for the logistics sector. The synergetic effect of TQM–SCM on OP has been evaluated. The mediating, direct and indirect effects were also evaluated in different models independently. Structural equation modelling was applied to drive the results via using AMOS.\u0000\u0000\u0000Findings\u0000It was observed during the analysis that both the TQM and SCM have a significant effect on OP. Both TQM initiatives have directly correlated to the improvement in SCM, and both have a positive effect on an organization. This research study has aided logistics firms that are focusing on TQM and SCM planning and implementation. The results can give management a better and more in-depth knowledge of the TQM initiatives and OP.\u0000\u0000\u0000Research limitations/implications\u0000The data was collected through email and personal visits from different organizations. The data was collected through an adopted questionnaire. It is found in the study that many people at the managerial level have limited knowledge regarding SCM and TQM. The results may vary if the knowledge of the employees is improved.\u0000\u0000\u0000Practical implications\u0000The current study presents an upscale addition by examining the function of SCM and TQM linkage in OP as well as their relationship. The evaluated model serves as a guideline for firms looking to expand and achieve maximal OP.\u0000\u0000\u0000Social implications\u0000Text.\u0000\u0000\u0000Originality/value\u0000The evaluated model is developed in this study that serves as a guideline for firms looking to expand a new method to reach maximum OP.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44862746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-12DOI: 10.1108/nbri-05-2022-0051
Xin Wang, Hong Zhu, Di Jiang, Shaoang Xia, Chunqu Xiao
Purpose The rapid innovation of artificial intelligence (AI) technology promotes the prosperity of the AI product market. However, consumers seem to have negative attitudes (e.g. prejudice, aversion) toward AI products and services. Those negative attitudes are rooted in the fear that AI might replace humans. The authors thus propose that turning the image of AI from substitutes to facilitators can alleviate identity threat perception. This paper aims to examine how the image of AI products (facilitators vs substitutes) influences consumer evaluation and explores the underlying mechanism and boundary conditions. Design/methodology/approach This study uses four experiments with between-subjects designs to investigate whether the image of AI products (facilitators vs substitutes) will affect consumer evaluation in specific consumption and service scenarios. The same products (or services) were manipulated as “substitute” or “facilitator” through advertisement slogans. Participants were randomly assigned to a condition and read the advertisement, then they reported their evaluation. The mediator perceived identity threat and the moderator preconceived perceptions of AI risks were measured by scales. The moderator, self-affirmation, was manipulated through the instruction of the experiment. Findings This study demonstrates that consumers give higher evaluation of AI products in the image of the facilitator than in the image of the substitute (Study 1). The underlying mechanism is that the perceived identity threat caused by “facilitator” products is lower than “substitute” products (Study 2). The effect of AI image is moderated by consumers’ preconceived perceptions of AI risks (Study 3) and self-affirmation (Study 4). Specifically, for consumers who have a strong AI risk-perception, this effect exists, but it disappears for consumers who have a weak AI risk perception. When consumers are given a strong self-affirmation, the negative impact of the “substitute” image disappears. Originality/value This paper analyzes the psychological root of consumers’ negative evaluation of AI technology from the perspective of AI’s image. The proposed typology of “substitutes” and “facilitators” helps expand the vision on brand/product image and enriches the research on consumer self-identity in today’s highly informatized market. The findings shed light on how to choose appropriate image for AI products, which will be crucial for increasing consumers’ acceptance of AI products.
{"title":"“Facilitators” vs “substitutes”: the influence of artificial intelligence products’ image on consumer evaluation","authors":"Xin Wang, Hong Zhu, Di Jiang, Shaoang Xia, Chunqu Xiao","doi":"10.1108/nbri-05-2022-0051","DOIUrl":"https://doi.org/10.1108/nbri-05-2022-0051","url":null,"abstract":"\u0000Purpose\u0000The rapid innovation of artificial intelligence (AI) technology promotes the prosperity of the AI product market. However, consumers seem to have negative attitudes (e.g. prejudice, aversion) toward AI products and services. Those negative attitudes are rooted in the fear that AI might replace humans. The authors thus propose that turning the image of AI from substitutes to facilitators can alleviate identity threat perception. This paper aims to examine how the image of AI products (facilitators vs substitutes) influences consumer evaluation and explores the underlying mechanism and boundary conditions.\u0000\u0000\u0000Design/methodology/approach\u0000This study uses four experiments with between-subjects designs to investigate whether the image of AI products (facilitators vs substitutes) will affect consumer evaluation in specific consumption and service scenarios. The same products (or services) were manipulated as “substitute” or “facilitator” through advertisement slogans. Participants were randomly assigned to a condition and read the advertisement, then they reported their evaluation. The mediator perceived identity threat and the moderator preconceived perceptions of AI risks were measured by scales. The moderator, self-affirmation, was manipulated through the instruction of the experiment.\u0000\u0000\u0000Findings\u0000This study demonstrates that consumers give higher evaluation of AI products in the image of the facilitator than in the image of the substitute (Study 1). The underlying mechanism is that the perceived identity threat caused by “facilitator” products is lower than “substitute” products (Study 2). The effect of AI image is moderated by consumers’ preconceived perceptions of AI risks (Study 3) and self-affirmation (Study 4). Specifically, for consumers who have a strong AI risk-perception, this effect exists, but it disappears for consumers who have a weak AI risk perception. When consumers are given a strong self-affirmation, the negative impact of the “substitute” image disappears.\u0000\u0000\u0000Originality/value\u0000This paper analyzes the psychological root of consumers’ negative evaluation of AI technology from the perspective of AI’s image. The proposed typology of “substitutes” and “facilitators” helps expand the vision on brand/product image and enriches the research on consumer self-identity in today’s highly informatized market. The findings shed light on how to choose appropriate image for AI products, which will be crucial for increasing consumers’ acceptance of AI products.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48138454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-05DOI: 10.1108/nbri-03-2022-0022
Qunyong Xie
Purpose Applying resource dependence theory (RDT), this research paper aims to examine the effect of imbalanced trade dependence (ITD) on entry mode choices and how state ownership and marketization each can moderate this effect. Design/methodology/approach Using data on 1,404 foreign projects made by 493 Chinese listed firms during the 2009–2015 period of time, this study applies logit regression to do the statistical analysis. Findings It finds that ITD positively affects the choice of wholly-owned subsidiaries. State ownership and marketization each can moderate this influence. Originality/value It develops the concept of ITD, applies it to examine entry mode choices and lets us better understand the substitutive or complementary relationship between governments and foreign firms as two sources of resources. It helps us better understand some competitive advantages of emerging market firms (EMFs) and the impacts of the state on EMFs’ outward FDI. It contributes to entry mode research by applying RDT to explain how ITD influences entry mode choices and how state ownership and marketization each can moderate this relationship.
{"title":"Imbalanced trade dependence and Chinese firms’ entry mode choices: the moderating effects of state ownership and marketization","authors":"Qunyong Xie","doi":"10.1108/nbri-03-2022-0022","DOIUrl":"https://doi.org/10.1108/nbri-03-2022-0022","url":null,"abstract":"\u0000Purpose\u0000Applying resource dependence theory (RDT), this research paper aims to examine the effect of imbalanced trade dependence (ITD) on entry mode choices and how state ownership and marketization each can moderate this effect.\u0000\u0000\u0000Design/methodology/approach\u0000Using data on 1,404 foreign projects made by 493 Chinese listed firms during the 2009–2015 period of time, this study applies logit regression to do the statistical analysis.\u0000\u0000\u0000Findings\u0000It finds that ITD positively affects the choice of wholly-owned subsidiaries. State ownership and marketization each can moderate this influence.\u0000\u0000\u0000Originality/value\u0000It develops the concept of ITD, applies it to examine entry mode choices and lets us better understand the substitutive or complementary relationship between governments and foreign firms as two sources of resources. It helps us better understand some competitive advantages of emerging market firms (EMFs) and the impacts of the state on EMFs’ outward FDI. It contributes to entry mode research by applying RDT to explain how ITD influences entry mode choices and how state ownership and marketization each can moderate this relationship.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48902745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-29DOI: 10.1108/nbri-01-2022-0011
Edmund Khoo Chengqin, S. Zailani, Muhammad Khalilur Rahman, A. A. Aziz, M. Bhuiyan, Md. Abu Issa Gazi
Purpose This study aims to investigate the determinants of household behavioural intention towards household reducing, reusing and recycling behaviour of food waste management. Design/methodology/approach The data were collected from 670 households in Malaysia and analysed by using the partial least square method. Findings The findings reveal that motivation to participate, ability to participate and perceived benefits are the crucial factors that significantly influence households’ attitudes. Household attitude has a significant impact on household behavioural intention, whilst social influence and perceived behavioural control are not associated with it. Government support is positively related to perceived behavioural control. The result also indicates that household behavioural intention has a significant impact on household reducing, reusing and recycling behaviour. Research limitations/implications The participants of this study were involved in home planning and food preparation in Malaysia. The individuals in charge of the household might have more awareness of food planning and waste control. Thus, it is recommended to adopt findings from other countries and learn from the experience of the local and international communities. Practical implications The households’ behavioural intentions can lead to the reducing, reusing and recycling behaviour of food waste management. The government policy mechanisms and households’ awareness can work effectively against food waste reduction because evaluations of the food waste programme were found to be scarce. Social implications Food insecurity is one of the major social problems. Many people are not aware of the food waste impacts and consequences; thus, motivation, knowledge and information should be provided to the consumer through forums and campaigns. Originality/value The findings contribute to new insights of household behavioural intention towards food waste reduction management by assessing the determinants of household attitude and government support for food waste reduction management programmes towards household reducing, reusing and recycling behaviours.
{"title":"Determinants of household behavioural intention towards reducing, reusing and recycling food waste management","authors":"Edmund Khoo Chengqin, S. Zailani, Muhammad Khalilur Rahman, A. A. Aziz, M. Bhuiyan, Md. Abu Issa Gazi","doi":"10.1108/nbri-01-2022-0011","DOIUrl":"https://doi.org/10.1108/nbri-01-2022-0011","url":null,"abstract":"\u0000Purpose\u0000This study aims to investigate the determinants of household behavioural intention towards household reducing, reusing and recycling behaviour of food waste management.\u0000\u0000\u0000Design/methodology/approach\u0000The data were collected from 670 households in Malaysia and analysed by using the partial least square method.\u0000\u0000\u0000Findings\u0000The findings reveal that motivation to participate, ability to participate and perceived benefits are the crucial factors that significantly influence households’ attitudes. Household attitude has a significant impact on household behavioural intention, whilst social influence and perceived behavioural control are not associated with it. Government support is positively related to perceived behavioural control. The result also indicates that household behavioural intention has a significant impact on household reducing, reusing and recycling behaviour.\u0000\u0000\u0000Research limitations/implications\u0000The participants of this study were involved in home planning and food preparation in Malaysia. The individuals in charge of the household might have more awareness of food planning and waste control. Thus, it is recommended to adopt findings from other countries and learn from the experience of the local and international communities.\u0000\u0000\u0000Practical implications\u0000The households’ behavioural intentions can lead to the reducing, reusing and recycling behaviour of food waste management. The government policy mechanisms and households’ awareness can work effectively against food waste reduction because evaluations of the food waste programme were found to be scarce.\u0000\u0000\u0000Social implications\u0000Food insecurity is one of the major social problems. Many people are not aware of the food waste impacts and consequences; thus, motivation, knowledge and information should be provided to the consumer through forums and campaigns.\u0000\u0000\u0000Originality/value\u0000The findings contribute to new insights of household behavioural intention towards food waste reduction management by assessing the determinants of household attitude and government support for food waste reduction management programmes towards household reducing, reusing and recycling behaviours.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49071761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-22DOI: 10.1108/nbri-05-2022-0059
Yue Yuan, Zhiming Wu, Qi Zhang
Purpose Although idea implementation is a praised useful resource, the psychological and behavioral costs that employees may pay for idea implementation are rarely discussed. This study aims to examine the buffer effect of intrinsic interest on dark side of idea implementation. Design/methodology/approach Based on the conservation of resources theory, this study tested hypotheses with a multi-wave survey study of four information technology companies in China. Findings First, idea implementation increased emotional exhaustion. Second, emotional exhaustion mediated the relationship between employee idea implementation and negative workplace gossip about a leader. Third, intrinsic interest negatively moderated the relationship between idea implementation and emotional exhaustion. Fourth, idea implementation increased workplace negative gossip about a leader as a result of increased emotional exhaustion when intrinsic interest was low. Originality/value These findings are conducive to further understanding of the psychological mechanism and boundary condition of the negative impact of idea implementation. It provides practical guidance for buffering the dark side of idea implementation and effectively controlling the workplace negative gossip in the workplace.
{"title":"Exploring the buffer effect of intrinsic interest on the relationship between idea implementation and negative workplace gossip","authors":"Yue Yuan, Zhiming Wu, Qi Zhang","doi":"10.1108/nbri-05-2022-0059","DOIUrl":"https://doi.org/10.1108/nbri-05-2022-0059","url":null,"abstract":"\u0000Purpose\u0000Although idea implementation is a praised useful resource, the psychological and behavioral costs that employees may pay for idea implementation are rarely discussed. This study aims to examine the buffer effect of intrinsic interest on dark side of idea implementation.\u0000\u0000\u0000Design/methodology/approach\u0000Based on the conservation of resources theory, this study tested hypotheses with a multi-wave survey study of four information technology companies in China.\u0000\u0000\u0000Findings\u0000First, idea implementation increased emotional exhaustion. Second, emotional exhaustion mediated the relationship between employee idea implementation and negative workplace gossip about a leader. Third, intrinsic interest negatively moderated the relationship between idea implementation and emotional exhaustion. Fourth, idea implementation increased workplace negative gossip about a leader as a result of increased emotional exhaustion when intrinsic interest was low.\u0000\u0000\u0000Originality/value\u0000These findings are conducive to further understanding of the psychological mechanism and boundary condition of the negative impact of idea implementation. It provides practical guidance for buffering the dark side of idea implementation and effectively controlling the workplace negative gossip in the workplace.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49315407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-22DOI: 10.1108/nbri-06-2022-0070
Lan Xu, Shuangshuang Zhao, Quan Chen, Nan Cui, Jingting He
Purpose Augmented reality (AR), an innovative interactive technology that can realize the synchronization and integration of virtual and reality, has been widely used in commodity displays and museum exhibitions. However, few studies have examined the effectiveness of AR-based product display in the context of historically cultural and creative product (HCCP) marketing. This study aims to focus on whether and how the application of AR technology to the HCCP display will influence consumers’ product evaluation. Design/methodology/approach This study uses three experiments to examine the impact of an AR-based product display on consumers’ evaluation of HCCPs. In experiments 1 and 2, the researchers compared the consumer’s evaluation of HCCPs under the AR-based product display condition and two other display conditions (i.e. 3D model display and photographic display) and examined the mediating role of perceived authenticity in the evaluation process. Experiment 3 tested the moderating effect of the availability of artistic detail information on weakening the negative impact of AR-based product display on the evaluation of HCCPs. Findings This study found that using AR-based displays harms consumers’ evaluation of HCCPs by impairing perceived authenticity. The spatial-temporal cues of real-time circumstances impede consumers’ processing of the historical attributes of the product. The dynamic AR-based display makes it hard for consumers to build the product’s connection with historical prototypes. Thus, consumers’ perception of the authenticity of HCCP is reduced. Providing artistic details during the presentation makes artistic attributes more prominent than historical attributes, allowing consumers to pay more attention to the sensory experience caused by the artistic design instead of the spatial-temporal cues of the product. At this point, the negative impact of AR-based product display on the evaluation of HCCPs will be attenuated. Originality/value First, this study shows the adverse effects of AR-based product displays in the field of HCCP marketing. AR-based product display degrades product evaluations when the displayed product has historical attributes. Second, this study extends the perceived authenticity theory to the technological experience context and establishes a theoretical connection with the AR literature. Third, this study explores the multiple characteristics of HCCPs. The historical attributes are the central attribute of HCCPs, leading consumers to perceive lower sense of authenticity due to the conflict with real-time spatiotemporal cues risen from the AR-based display. However, the artistic attributes, which are beyond the limitation of time and space, will attenuate this conflict when they become prominent.
{"title":"When historically cultural and creative products meet AR: the effect of augmented reality–based product display on consumers’ product evaluation","authors":"Lan Xu, Shuangshuang Zhao, Quan Chen, Nan Cui, Jingting He","doi":"10.1108/nbri-06-2022-0070","DOIUrl":"https://doi.org/10.1108/nbri-06-2022-0070","url":null,"abstract":"\u0000Purpose\u0000Augmented reality (AR), an innovative interactive technology that can realize the synchronization and integration of virtual and reality, has been widely used in commodity displays and museum exhibitions. However, few studies have examined the effectiveness of AR-based product display in the context of historically cultural and creative product (HCCP) marketing. This study aims to focus on whether and how the application of AR technology to the HCCP display will influence consumers’ product evaluation.\u0000\u0000\u0000Design/methodology/approach\u0000This study uses three experiments to examine the impact of an AR-based product display on consumers’ evaluation of HCCPs. In experiments 1 and 2, the researchers compared the consumer’s evaluation of HCCPs under the AR-based product display condition and two other display conditions (i.e. 3D model display and photographic display) and examined the mediating role of perceived authenticity in the evaluation process. Experiment 3 tested the moderating effect of the availability of artistic detail information on weakening the negative impact of AR-based product display on the evaluation of HCCPs.\u0000\u0000\u0000Findings\u0000This study found that using AR-based displays harms consumers’ evaluation of HCCPs by impairing perceived authenticity. The spatial-temporal cues of real-time circumstances impede consumers’ processing of the historical attributes of the product. The dynamic AR-based display makes it hard for consumers to build the product’s connection with historical prototypes. Thus, consumers’ perception of the authenticity of HCCP is reduced. Providing artistic details during the presentation makes artistic attributes more prominent than historical attributes, allowing consumers to pay more attention to the sensory experience caused by the artistic design instead of the spatial-temporal cues of the product. At this point, the negative impact of AR-based product display on the evaluation of HCCPs will be attenuated.\u0000\u0000\u0000Originality/value\u0000First, this study shows the adverse effects of AR-based product displays in the field of HCCP marketing. AR-based product display degrades product evaluations when the displayed product has historical attributes. Second, this study extends the perceived authenticity theory to the technological experience context and establishes a theoretical connection with the AR literature. Third, this study explores the multiple characteristics of HCCPs. The historical attributes are the central attribute of HCCPs, leading consumers to perceive lower sense of authenticity due to the conflict with real-time spatiotemporal cues risen from the AR-based display. However, the artistic attributes, which are beyond the limitation of time and space, will attenuate this conflict when they become prominent.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43682439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-05DOI: 10.1108/nbri-06-2022-0066
Yongjian Li, Ting Chen
Purpose The advantages of blockchain technology are being widely discussed by academics, the business community and government, because blockchain can promote data sharing, optimise business processes, reduce operation costs, improve collaborative efficiency and build credible systems. The supply chain is becoming a key area for the application of blockchain technology. However, few studies have discussed the effect of such emerging technologies on the supply chain in depth. Therefore, this paper aims to analyse how blockchain empowers supply chain and promotes supply chain management. Design/methodology/approach Based on a review of relevant literature and blockchain applications in practice, this paper analyses the development and research status of blockchain technologies. In addition, considering the different operational processes within the supply chain, the authors discuss the opportunities and challenges of blockchain technologies, such as the transparency of supply, intelligent manufacturing, the security of logistics, the platformisation of sales and the ecology of governance. Findings The authors find that information sharing, information traceability and trust establishment are the key categories of research achievements and applications of supply chain management. The central issues for blockchain researchers are the authenticity of transaction data, the traceability of long supply chains and the establishment of trust for all participants. Originality/value From the practical and theoretical perspectives, this paper shows the development of blockchain technologies to clarify the challenges, opportunities and prospects. This paper elucidates and facilitates the development of emerging interdisciplinary research and the practice of supply chain.
{"title":"Blockchain empowers supply chains: challenges, opportunities and prospects","authors":"Yongjian Li, Ting Chen","doi":"10.1108/nbri-06-2022-0066","DOIUrl":"https://doi.org/10.1108/nbri-06-2022-0066","url":null,"abstract":"\u0000Purpose\u0000The advantages of blockchain technology are being widely discussed by academics, the business community and government, because blockchain can promote data sharing, optimise business processes, reduce operation costs, improve collaborative efficiency and build credible systems. The supply chain is becoming a key area for the application of blockchain technology. However, few studies have discussed the effect of such emerging technologies on the supply chain in depth. Therefore, this paper aims to analyse how blockchain empowers supply chain and promotes supply chain management.\u0000\u0000\u0000Design/methodology/approach\u0000Based on a review of relevant literature and blockchain applications in practice, this paper analyses the development and research status of blockchain technologies. In addition, considering the different operational processes within the supply chain, the authors discuss the opportunities and challenges of blockchain technologies, such as the transparency of supply, intelligent manufacturing, the security of logistics, the platformisation of sales and the ecology of governance.\u0000\u0000\u0000Findings\u0000The authors find that information sharing, information traceability and trust establishment are the key categories of research achievements and applications of supply chain management. The central issues for blockchain researchers are the authenticity of transaction data, the traceability of long supply chains and the establishment of trust for all participants.\u0000\u0000\u0000Originality/value\u0000From the practical and theoretical perspectives, this paper shows the development of blockchain technologies to clarify the challenges, opportunities and prospects. This paper elucidates and facilitates the development of emerging interdisciplinary research and the practice of supply chain.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48274759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-02DOI: 10.1108/nbri-04-2022-0043
A. Danook, Omar-F Hasan Al.obaidy
Purpose The purpose of this study is to examine the dimensions of strategic intent (SI; see Appendix 1) according to the Hamel and Prahalad model as a building for the future, relying on today’s knowledge-based and proactive strategic directions of management as long-term and deep-perspective creative directions, objective vision and rational analysis, integrative in work, survival structure and comprehensiveness in perception. Design/methodology/approach The quantitative approach was used based on research, detection and proof, as data were collected from leaders amounting to 70 respondents and analyzed in the SPSS program and ant colony optimization (see Appendix 1) algorithm and interpretation of the results. Findings It was found that the SI dimensions are poorly available due to problems related to foresight, capabilities and the strategic structure that represents the head of strategic objectives. Practical implications The empirical evaluation view of the study is valuable for leaders to draw a future strategy of advantage for organizations in developing countries to enrich their core capabilities by activating the SI dimensions. Originality/value It stems from a vital issue related to strategic dimensions aimed at a better future for strategic executive work, especially after the crisis that led to a significant decline in the level of performance of organizations.
{"title":"Evaluating the dimensions of strategic intent according to the Hamel and Prahalad model/a case study in Oil Projects SCOP Company","authors":"A. Danook, Omar-F Hasan Al.obaidy","doi":"10.1108/nbri-04-2022-0043","DOIUrl":"https://doi.org/10.1108/nbri-04-2022-0043","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to examine the dimensions of strategic intent (SI; see Appendix 1) according to the Hamel and Prahalad model as a building for the future, relying on today’s knowledge-based and proactive strategic directions of management as long-term and deep-perspective creative directions, objective vision and rational analysis, integrative in work, survival structure and comprehensiveness in perception.\u0000\u0000\u0000Design/methodology/approach\u0000The quantitative approach was used based on research, detection and proof, as data were collected from leaders amounting to 70 respondents and analyzed in the SPSS program and ant colony optimization (see Appendix 1) algorithm and interpretation of the results.\u0000\u0000\u0000Findings\u0000It was found that the SI dimensions are poorly available due to problems related to foresight, capabilities and the strategic structure that represents the head of strategic objectives.\u0000\u0000\u0000Practical implications\u0000The empirical evaluation view of the study is valuable for leaders to draw a future strategy of advantage for organizations in developing countries to enrich their core capabilities by activating the SI dimensions.\u0000\u0000\u0000Originality/value\u0000It stems from a vital issue related to strategic dimensions aimed at a better future for strategic executive work, especially after the crisis that led to a significant decline in the level of performance of organizations.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45958759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.1108/nbri-11-2021-0079
O. Aladag, M. Koseoglu
Purpose This study aims to explore the intellectual connections of mission statement research to identify the influential domains of source knowledge and emergent areas of research for future studies. Design/methodology/approach The authors deployed bibliometric methods, namely, citation, co-citation and network analysis. The authors collected data from the Scopus and Web of Science databases and analyzed the connections of the most influential articles. Findings The authors identified four knowledge domains that informed the mission statements literature: guidance on mission statement development, the value of mission statements, mission statements and organizational issues, mission statement content and communication. And the authors spotted four opportunities for knowledge advancement based on theoretical frameworks, performance measures, content and context. Practical implications Practitioners should think beyond the immediate benefits of mission statements, such as performance and legitimacy improvement. Instead, they should focus on long-term benefits, information advantages and democratizing the development phase of mission statements. Originality/value Mission statements have attracted scholarly attention over the past 40 years. Despite the formation of a considerable body of knowledge, intellectual connections of mission statement research have been largely neglected. Previous studies had a narrow focus or insufficient coverage of the literature. To the best of the authors’ knowledge, this is the first full-scale bibliometric study on the intellectual connections of the mission statements literature.
目的本研究旨在探索任务陈述研究的智力联系，以确定源知识的影响领域和未来研究的新兴领域。设计/方法论/方法作者采用了文献计量方法，即引文、共引和网络分析。作者从Scopus和Web of Science数据库中收集了数据，并分析了最具影响力的文章之间的联系。发现作者确定了为任务说明书文献提供信息的四个知识领域：任务说明书制定指南、任务说明书的价值、任务说明书和组织问题、任务说明书内容和沟通。作者根据理论框架、绩效指标、内容和背景发现了四个知识进步的机会。实际含义从业者应该超越使命声明的直接利益，例如绩效和合法性的提高。相反，它们应该侧重于长期利益、信息优势和使任务说明的发展阶段民主化。在过去的40年里，使命宣言引起了学术界的关注。尽管已经形成了相当多的知识体系，但任务说明研究的智力联系在很大程度上被忽视了。先前的研究对文献的关注范围狭窄或覆盖范围不足。据作者所知，这是第一次对使命宣言文献的智力联系进行全面的文献计量研究。
{"title":"Intellectual connections in mission statements scholarship: a future research agenda","authors":"O. Aladag, M. Koseoglu","doi":"10.1108/nbri-11-2021-0079","DOIUrl":"https://doi.org/10.1108/nbri-11-2021-0079","url":null,"abstract":"\u0000Purpose\u0000This study aims to explore the intellectual connections of mission statement research to identify the influential domains of source knowledge and emergent areas of research for future studies.\u0000\u0000\u0000Design/methodology/approach\u0000The authors deployed bibliometric methods, namely, citation, co-citation and network analysis. The authors collected data from the Scopus and Web of Science databases and analyzed the connections of the most influential articles.\u0000\u0000\u0000Findings\u0000The authors identified four knowledge domains that informed the mission statements literature: guidance on mission statement development, the value of mission statements, mission statements and organizational issues, mission statement content and communication. And the authors spotted four opportunities for knowledge advancement based on theoretical frameworks, performance measures, content and context.\u0000\u0000\u0000Practical implications\u0000Practitioners should think beyond the immediate benefits of mission statements, such as performance and legitimacy improvement. Instead, they should focus on long-term benefits, information advantages and democratizing the development phase of mission statements.\u0000\u0000\u0000Originality/value\u0000Mission statements have attracted scholarly attention over the past 40 years. Despite the formation of a considerable body of knowledge, intellectual connections of mission statement research have been largely neglected. Previous studies had a narrow focus or insufficient coverage of the literature. To the best of the authors’ knowledge, this is the first full-scale bibliometric study on the intellectual connections of the mission statements literature.\u0000","PeriodicalId":44958,"journal":{"name":"Nankai Business Review International","volume":null,"pages":null},"PeriodicalIF":2.8,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48765818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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