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Pension insurance contributions and corporate financialization: evidence from China 养老保险缴费与企业金融化:来自中国的证据
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-09-27 DOI: 10.1108/nbri-04-2022-0045
Changyuan Xia, Xie Mao, Haizong Yu, Kam C. Chan
PurposeThis paper aims to investigate the impact of a firm’s pension insurance contributions (PIC) on its financialization (investment in risky assets) using a sample of Chinese firms.Design/methodology/approachThe authors use a multiple regression model to conduct the analysis.FindingsThe findings suggest that a firm’s PIC increases its financialization. Additional analysis suggests that firms with higher PIC are more likely to have lower operating profit and higher financial risk. In addition, the impact of PIC on financialization is more salient when a firm faces high industry competitiveness, holds more cash, has high labor costs and labor intensity or is non-state owned.Practical implicationsThe paper adds to the growing literature on the effect of social insurance on corporate policies. The findings complement those related to the relationship between defined contributions and defined benefits retirement plans and corporate policies.Social implicationsThe study contributes to the debate on the merits of financialization. The literature is mixed on the pros and cons of financialization. The results suggest that financialization has an adverse effect on a firm’s performance and risk in the lens of increased PIC.Originality/valueChina has seen a trend of financialization arising from the rapid economic development in the past decade. Moreover, the PIC premiums in China are not trivial. Thus, the significant cost of PIC and the financialization trend suggest that the answer to the research question is timely and meaningful.
本文旨在以中国企业为样本,研究企业养老保险缴费对其金融化(风险资产投资)的影响。设计/方法/方法作者使用多元回归模型进行分析。研究结果表明,公司的PIC提高了其金融化程度。进一步的分析表明,PIC越高的公司,其营业利润越低,财务风险也越高。此外,当企业面临较高的行业竞争力、持有较多现金、劳动力成本和劳动强度较高或非国有企业时,PIC对金融化的影响更为显著。实践意义本文对社会保险对公司政策影响的文献进行了补充。这些发现补充了有关固定缴款和固定福利退休计划与公司政策之间关系的研究结果。社会意义该研究有助于对金融化优点的辩论。文献对金融化的利弊看法不一。结果表明,在PIC增加的情况下,金融化对公司的绩效和风险有不利影响。在过去的十年里,中国经济的快速发展产生了一种金融化的趋势。此外,中国的私人保险保费并非微不足道。因此,知情同意的显著成本和金融化趋势表明,研究问题的答案是及时和有意义的。
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引用次数: 0
Shareholder heterogeneity, board dicisionmaking process and ambidextrous corporate innovation: evidence from China 股东异质性、董事会决策过程与企业双灵巧创新:来自中国的证据
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-09-23 DOI: 10.1108/nbri-05-2022-0048
Lidong Wu, Qingyun Wang, Kun-kun Xue
PurposeShareholder heterogeneity reflects the interactive relationship between shareholder groups of different industries and ownership types. This paper aims to discuss the impact of shareholder heterogeneity on ambidextrous corporate innovation.Design/methodology/approachCombining questionnaire and database data, this study empirically analyzes the internal mechanisms of the impact of shareholder heterogeneity on ambidextrous corporate innovation.FindingsThe authors find that shareholder heterogeneity can promote ambidextrous corporate innovation and that board’s decision-making processes play an intermediary role. Specifically, shareholder industry-type heterogeneity promotes ambidextrous corporate innovation by improving procedural rationality in board’s decision-making process, and shareholder ownership-type heterogeneity promotes ambidextrous corporate innovation by improving political behavior in board’s decision-making process. The analysis of the impact degree shows that shareholder industry-type heterogeneity has a greater impact on exploitation innovation, while shareholder ownership-type heterogeneity has a greater impact on exploratory innovation. In addition, the research also shows that shareholder groups dominated by industry-type heterogeneity have an impact on corporate innovation by shaping an engaged board with higher procedural rationality and lower political behavior. Shareholder groups dominated by ownership-type heterogeneity have an impact on corporate innovation by shaping a contested board with higher political behavior and lower procedural rationality.Originality/valueThis study not only enriches the research on shareholder heterogeneity and corporate innovation in the context of transformation but also provides an analytical framework for research on board’s decision-making process.
股东异质性反映了不同行业、不同股权类型的股东群体之间的互动关系。本文旨在探讨股东异质性对双向企业创新的影响。设计/方法/方法本研究结合问卷调查和数据库数据,实证分析了股东异质性对双右手企业创新影响的内在机制。研究发现,股东异质性对企业双向创新具有促进作用,董事会决策过程在其中起中介作用。具体而言,股东行业类型异质性通过改善董事会决策过程中的程序理性促进企业双灵巧创新,股东所有权类型异质性通过改善董事会决策过程中的政治行为促进企业双灵巧创新。影响程度分析表明,股东行业类型异质性对开发性创新的影响更大,股东所有制类型异质性对探索性创新的影响更大。此外,研究还表明,以行业类型异质性为主导的股东群体通过塑造具有较高程序理性和较低政治行为的敬业董事会,对企业创新产生了影响。以所有权类型异质性为主导的股东群体通过塑造政治行为较高、程序理性较低的竞争董事会对企业创新产生影响。原创性/价值本研究不仅丰富了转型背景下股东异质性与企业创新的研究,也为董事会决策过程的研究提供了分析框架。
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引用次数: 1
The dark side of AR usage on customers’ online purchase AR在消费者在线购买中的黑暗面
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-09-21 DOI: 10.1108/nbri-03-2022-0023
Shuman Zheng, Dongjin Li
PurposeThe usage of augmented reality (AR) in online shopping websites provides a “try-on” experience for consumers. AR technology combines the virtual and real world. Previous studies have addressed AR usage’s benefits to consumers’ online shopping experience. However, this study aims to explore the dark side of AR usage in consumers’ online purchasing process.Design/methodology/approachThe authors conduct six experiments to examine whether AR usage leads to adverse effects on consumers’ purchase intention and explain the mechanism of its dark side.FindingsThe result shows that AR usage in online shopping websites reduces consumers’ purchase intention. The authors further reveal that the usage of AR leads to more vital psychological ownership of the product, and psychological ownership positively relates to cognitive conflict. Cognitive conflict explains the negative influence of AR usage on purchase intention.Originality/valueFirst, to the best of the authors’ knowledge, this is the first study to explore the impact of embedded AR function of websites on consumers’ decision-making process. Also, it is the first study on the application of AR in a real shopping scene, which makes the study of AR close to reality. Second, psychological ownership is introduced in this study. Although there are many types of research on psychological ownership, few scholars have explored it in AR research. Third, most studies stress the advantages of using AR during purchase; this research demonstrates that embedding AR function in a shopping website may negatively affect purchase intention.
目的增强现实(AR)在网上购物网站中的使用为消费者提供了一种“试穿”体验。AR技术结合了虚拟世界和现实世界。先前的研究已经讨论了AR的使用对消费者在线购物体验的好处。然而,本研究旨在探索消费者在线购买过程中AR使用的黑暗面。设计/方法/方法作者进行了六项实验,以检验AR的使用是否会对消费者的购买意愿产生不利影响,并解释其阴暗面的机制。结果表明,AR在网上购物网站中的使用降低了消费者的购买意愿。作者进一步揭示了AR的使用会导致对产品更重要的心理所有权,而心理所有权与认知冲突呈正相关。认知冲突解释了AR使用对购买意愿的负面影响。原创性/价值首先,据作者所知,这是第一项探索网站嵌入式AR功能对消费者决策过程影响的研究。此外,这也是第一次研究AR在真实购物场景中的应用,使AR的研究接近现实。其次,本研究引入了心理所有权。尽管关于心理所有权的研究类型很多,但很少有学者在AR研究中对此进行探索。第三,大多数研究强调在购买过程中使用AR的优势;本研究表明,在购物网站中嵌入AR功能可能会对购买意愿产生负面影响。
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引用次数: 1
Consumer research during the COVID-19 pandemic: a systematic review COVID-19大流行期间的消费者研究:系统回顾
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-09-01 DOI: 10.1108/nbri-09-2021-0065
Halimin Herjanto, M. Amin, Yasser Mahfooz
PurposeThis study aims to extend the study of COVID-19 effects by identifying different consumer behaviors beyond panic buying during the pandemic.Design/methodology/approachA systematic review was based on Herjanto et al.’s (2020a) thematic analysis and Paul et al.’s (2021) 5W1H framework, and the authors analyzed 52 related papers.FindingsThe result findings indicated that during the COVID-19 pandemic, consumers fell into five different consumer behavior categories: health-related behaviors, consumption behaviors, ethical behaviors, behavioral intentions, and other related behaviors, and social connectedness behaviors. Findings show that consumer behaviors were increasingly complex and dynamic during the pandemic.Originality/valueThis systematic review will provide significant contributions to academia by offering general and technical insights and to practitioners by presenting guidelines on dealing with such different behaviors.
本研究旨在通过识别大流行期间恐慌性购买之外的不同消费者行为来扩展COVID-19影响的研究。设计/方法/方法系统综述基于Herjanto等人(2020a)的专题分析和Paul等人(2021)的5W1H框架,作者分析了52篇相关论文。结果发现,在新冠肺炎大流行期间,消费者的消费行为可分为五类:健康相关行为、消费行为、伦理行为、行为意图及其他相关行为和社会联系行为。调查结果表明,在大流行期间,消费者行为日益复杂和动态。原创性/价值本系统综述将通过提供一般和技术见解为学术界提供重大贡献,并通过提出处理这些不同行为的指导方针为从业者提供重要贡献。
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引用次数: 1
Scientific mapping of digital transformation strategy research studies in the Industry 4.0: a bibliometric analysis 工业4.0中数字化转型战略研究的科学映射:文献计量分析
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-08-25 DOI: 10.1108/nbri-03-2022-0021
Mina Khoshroo, M. Talari
PurposeToday, the rapid development and expansion of advanced technologies have created many changes in society and industry and motivate businesses to use digital transformation strategy (DTS) to create significant changes in the business environment. Therefore, it is necessary to define a roadmap and a vision that will determine the steps forward in this direction. In line with this, the purpose of this study is a comprehensive review of past and present studies in this field to identify future research guidelines and gaps related to the implementation of this concept.Design/methodology/approachThis study is a bibliometric analysis using VOSviewer software for all documents published in the Scopus database in the field of DTS from 2011 (the emergence of Industry 4.0) to 2021. It should also be noted that the data for this study have been collected and analyzed in September 2021.FindingsThe current study presents the basic bibliometric results for DTS, and it focuses on DTS performance analysis and its science mapping during the past 10 years. This study first shows the publication process, types and languages of published documents, and the most influential authors, institutions, sources and countries in terms of publishing documents and receiving citations in the field of DTS. Then, by using the VOSviewer software, it shows the bibliographic coupling of top authors, institutions, sources and countries. Finally, it reports the co-occurrence of authors’ frequently occurring keywords and the timeline of their publications.Originality/valueThe study presents the results of the first attempt to conduct a comprehensive bibliometric analysis of DTS-related documents. Its contribution lies in the fact that it has categorized the most frequently co-occurring keywords into specific clusters so that researchers will know which keywords have co-occurred with each other the most. Also, the most influential keywords in each cluster in terms of having total link strength and the number of its co-occurrence with others were identified. Finally, it became clear that the process of publishing documents over time has been concentrated on topics such as acceptance of digital culture, strategic renewal and digital transformation of business models, as well as presentation of a research agenda on the applications and barriers of DTS in critical situations such as COVID-19, which leads researchers to some awareness and insights for conducting new research.
今天,先进技术的快速发展和扩展已经在社会和行业中创造了许多变化,并激励企业使用数字化转型战略(DTS)来创造商业环境的重大变化。因此,有必要确定一个路线图和愿景,以确定在这个方向上前进的步骤。与此相一致,本研究的目的是对该领域过去和现在的研究进行全面回顾,以确定与实施这一概念相关的未来研究指南和差距。本研究使用VOSviewer软件对2011年(工业4.0出现)至2021年期间在Scopus数据库中发表的所有DTS领域的文献进行文献计量学分析。还应该指出的是,本研究的数据是在2021年9月收集和分析的。本研究主要介绍了DTS的基本文献计量结果,重点介绍了近10年来DTS的绩效分析和科学制图。本研究首先展示了DTS领域发表文献的过程、类型和语言,以及在发表文献和被引方面最具影响力的作者、机构、来源和国家。然后,通过使用VOSviewer软件,显示了顶级作者、机构、来源和国家的书目耦合。最后,报告作者频繁出现的关键词的共现情况及其发表时间。原创性/价值本研究首次尝试对dts相关文献进行全面的文献计量分析。它的贡献在于它将最频繁同时出现的关键词分类到特定的集群中,这样研究人员就可以知道哪些关键词彼此同时出现得最多。此外,还确定了每个聚类中具有总链接强度和与其他聚类共现次数的最具影响力的关键词。最后,很明显,随着时间的推移,发表文件的过程集中在数字文化的接受、战略更新和商业模式的数字化转型等主题上,以及关于DTS在COVID-19等关键情况下的应用和障碍的研究议程的介绍,这使研究人员对开展新的研究有了一些认识和见解。
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引用次数: 2
Relationship coordination between successor and top management team in family business under the background of social embeddedness: a case study of trans-generational entrepreneurship 社会嵌入背景下家族企业接班人与高层管理团队的关系协调:以跨代创业为例
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-08-25 DOI: 10.1108/nbri-05-2022-0056
Fei Fei Wang, Jionghui. Wu, Xiaoxian Gong
PurposeAiming at the key issue of interpersonal interaction process between successors and top management teams in the context of family business trans-generational entrepreneurship, this paper aims to explore the motivation, action and results of interpersonal conflict between these two subjects mentioned above.Design/methodology/approachThis paper uses grounded theoretical research methods based on the research objects of three family businesses with both inheritance and transformation needs.FindingsMotivation difference, mediation mode and relationship utilization, that is, the successor and top management team take the goal-orientation, interest orientation and rational tendency as the starting point for relationship coordination. Then it mediates the interpersonal conflicts through compromise, collaboration and compliance, and ultimately provide successors with resources, opportunities, capabilities and motivation advantages to promote trans-generational entrepreneurship. Second, the path of relationship coordination comes from the background of social embedding, that is, the motivation difference comes from the embedding of motivation seeking, the mediation mode comes from the embedding of mediation elements and the relationship utilization comes from the embedding of relationship optimization. The research conclusions not only provide a theoretical framework for family businesses to solve the problems of interpersonal conflicts faced by family businesses but also have practical guiding significance for the trans-generational entrepreneurship.Originality/valueThere are two theoretical contributions in this study. First, the research starting point of social embeddedness theory from the perspective of interpersonal relationships at the microlevel is revised. Since Granovetter (Granovetter, 1985) put forward the theory of social embeddedness, its research scope has been gradually expanded, but the mainstream research in the past focused on analyzing the social network embeddedness of enterprises to obtain social capital from the macro- and meso-level (Nahapiet and Ghoshal, 1998). In fact, this may deviate from the essential interpretation of Granovetter’s theory of social embeddedness, while this study returns to the study of interpersonal relationships. Second, a theoretical model of relationship coordination for successors and top management team is put forward in general. On the basis of the motivation, action and result of interpersonal interaction between the successor and top management team, the interpersonal coordination action path and embedded logic during trans-generational entrepreneurship of family businesses are revealed, which enriched the research scope of social embedded theory in family business.
目的针对家族企业跨代创业背景下继任者与高层管理团队人际互动过程这一关键问题,探讨这两个主体之间人际冲突的动机、行为和结果。设计/方法论/方法本文基于三个既有继承又有转型需求的家族企业的研究对象,采用了有根据的理论研究方法。发现动机差异、中介模式和关系利用,即继任者和高层管理团队以目标导向、利益导向和理性倾向为出发点进行关系协调。然后通过妥协、协作和顺从来调解人际冲突,最终为继任者提供资源、机会、能力和动机优势,促进跨代创业。第二,关系协调的路径来自社会嵌入的背景,即动机差异来自动机寻求的嵌入,中介模式来自中介要素的嵌入,关系利用来自关系优化的嵌入。研究结论不仅为家族企业解决家族企业面临的人际冲突问题提供了理论框架,而且对跨代创业具有现实指导意义。原创性/价值本研究有两个理论贡献。首先,对微观层面的人际关系视角下的社会嵌入理论的研究起点进行了修正。自从Granovetter(Granovetter,1985)提出社会嵌入性理论以来,其研究范围逐渐扩大,但过去的主流研究侧重于从宏观和中观层面分析企业获取社会资本的社会网络嵌入性(Nahapiet和Ghoshal,1998)。事实上,这可能偏离了Granovetter社会嵌入理论的本质解释,而本研究则回到了对人际关系的研究。其次,概括地提出了继任者与高层管理团队关系协调的理论模型。基于继承人与高层管理团队人际互动的动机、行动和结果,揭示了家族企业跨代创业过程中的人际协调行动路径和嵌入逻辑,丰富了家族企业社会嵌入理论的研究范围。
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引用次数: 1
Innovation underperformance, socioemotional wealth and de-familization in family firms 家族企业创新绩效不佳、社会情感财富与去家族化
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-08-25 DOI: 10.1108/nbri-05-2022-0054
Xijin Zhong, Liuyang Ren, Ge Ren
PurposeThe phenomenon of defamilization of family firms is gradually increasing for the growth of family firms, that is, nonfamily executives are increasingly present in the executive teams of family firms. Although previous scholars have identified various determinants of family firms' defamilization, whether and when innovation underperformance affects the decision to defamilize family firms has not been explore. This study aims to fill the aforementioned research gaps.Design/methodology/approachThis study empirically tests the theoretical view based on the data of Chinese A-share family listed companies from 2009 to 2017.FindingsThe authors found that innovation underperformance drives family companies to increase the percentage of nonfamily executives in their executive teams. Further, the authors found that family firms are less willing to hire nonfamily executives with an increase in socioemotional wealth, particularly when founders of such businesses serve as directors or are major shareholders, even when they are not directors.Originality/valueThis study shows that innovation underperformance and socioemotional wealth are important predictors of family firms’ defamilization decisions.
目的家族企业诽谤现象随着家族企业的发展而逐渐增多,即非家族高管越来越多地出现在家族企业的高管团队中。尽管先前的学者已经确定了家族企业诽谤的各种决定因素,但创新表现不佳是否以及何时影响诽谤家族企业的决定还没有被探索。本研究旨在填补上述研究空白。设计/方法论/方法本研究基于2009-2017年中国A股家族上市公司的数据,实证检验了这一理论观点。此外,作者发现,随着社会情感财富的增加,家族企业不太愿意雇佣非家族高管,尤其是当这些企业的创始人担任董事或是大股东时,即使他们不是董事。原创性/价值本研究表明,创新表现不佳和社会情感财富是家族企业诽谤决策的重要预测因素。
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引用次数: 0
Effects of cues of credence-label structure on consumers’ willingness to purchase health foods 信任标签结构线索对消费者购买保健食品意愿的影响
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-08-19 DOI: 10.1108/nbri-04-2021-0020
Peipei Jia, Dongjin Li, Huizhen Jin, Yudong Zhang
PurposeThis paper aims to propose a framework model of belief consistency on the confirmatory bias theory, trying to explore the interactions between cues of credence-label structure and different controversial types of health foods, as well as the intermediary mechanism of belief consistency.Design/methodology/approachThis paper presents a conceptual framework of belief consistency based on confirmation bias theory. The interactions between cues of credence-label structure and different controversial types of health foods, as well as the intermediary mechanism of belief consistency.FindingsConsumers’ willingness to purchase varies under interactions between cues of credence-label structure (product-level and ingredient-level credence-label cues) and different controversial types of health foods (noncontroversial health foods and controversial health foods). In the consumption context of noncontroversial health foods, the presence of product-level credence-label cues causes confirmation bias, greater perception of health belief consistency and higher willingness to purchase healthy foods. In the consumption context of controversial health foods, the presence of ingredient-level credence-label cues results in the prevention of confirmation bias, lower perception of unhealthy belief consistency and higher willingness to purchase health foods.Originality/valueThis paper offers a significant tool for researchers to enrich relevant theories in the field of the conceptual framework of cues of credence-label structure. It also discusses practical implications for enterprise marketing and for the health and welfare of consumers.
目的在验证性偏倚理论的基础上,提出了一个信念一致性的框架模型,试图探讨信任标签结构的线索与不同争议类型的保健食品之间的相互作用,以及信仰一致性的中介机制。设计/方法论/方法本文提出了一个基于确认偏差理论的信念一致性概念框架。信任标签结构的线索与不同争议类型的健康食品之间的相互作用,以及信任一致性的中介机制。发现消费者的购买意愿在信任标签结构线索(产品级别和成分级别的信任标签线索)和不同争议类型的健康食品(无争议健康食品和有争议健康食品)之间的相互作用下有所不同。在无争议健康食品的消费背景下,产品级别的信任标签线索的存在会导致确认偏差、对健康信念一致性的更大感知以及购买健康食品的更高意愿。在有争议的健康食品的消费背景下,成分水平信任标签线索的存在可以防止确认偏差,降低对不健康信念一致性的感知,并提高购买健康食品的意愿。原创性/价值本文为研究者丰富信用标签结构线索概念框架领域的相关理论提供了一个重要的工具。它还讨论了对企业营销以及消费者健康和福利的实际意义。
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引用次数: 0
TMT experience and corporate social (ir)responsibility: the moderating effects of faultlines TMT经验与企业社会责任:断层线的调节作用
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-08-12 DOI: 10.1108/nbri-12-2021-0087
Jingchen Ma, Xu Huang
PurposeThe purpose of this study is to examine how the experience of the top management team (TMT), such as industrial experience and functional experience heterogeneity, affect corporate social performance (CSP) and whether TMT faultlines act as a moderator.Design/methodology/approachTo examine the effect of TMT experience on CSP, this study uses upper echelons theory as theoretical background, and data are selected from 212 Chinese high-polluting companies with A-shares from 2012 to 2016. The dependent variable is lagged by one year from 2013 to 2017.FindingsIndustrial experience both positively influenced CSR and negatively influenced corporate social irresponsibility. Functional experience heterogeneity had an inverted U-shaped effect on responsible behaviors and a U-shaped effect on irresponsible behaviors. Meanwhile, TMT faultlines played a moderating roles in the relationship between TMT experience and CSP, in which faultlines reinforces the non-linear relationship between functional experience heterogeneity and CSP.Research limitations/implicationsThe existence of impact paths between TMT experience and corporate social performances must still be examined. Other moderators need to be verified.Practical implicationsThe important ways to promote more corporate responsible behavior and reduce irresponsible corporate behavior is to choose the right team members. During team formation, it is important to have experience in related industries and select team members with different functional experiences. Companies can consider hiring executives who tend to work together and have relevant experience, which can reduce the time cost of unnecessary conflicts.Originality/valueThis study combined the upper echelons theory with some attention perspectives to study the impacts of TMT experience on CSP.
目的本研究旨在考察高管团队的经验,如行业经验和职能经验的异质性,如何影响企业社会绩效,以及高管团队的断层线是否起到了调节作用。设计/方法/方法为了检验TMT经验对CSP的影响,本研究以上层理论为理论背景,选取2012-2016年212家中国A股高污染企业的数据。从2013年到2017年,因变量滞后了一年。印度工业经验既对企业社会责任产生了积极影响,也对企业社会不负责任产生了负面影响。功能体验异质性对负责任行为具有倒U型效应,对不负责任行为则具有U型效应。同时,TMT断层线在TMT体验与CSP之间的关系中起着调节作用,其中断层线强化了功能体验异质性与CSP的非线性关系。其他主持人需要验证。实践含义选择合适的团队成员是促进更多企业负责任行为和减少不负责任企业行为的重要途径。在团队组建过程中,重要的是要有相关行业的经验,并选择具有不同职能经验的团队成员。公司可以考虑雇佣那些倾向于一起工作并有相关经验的高管,这可以减少不必要冲突的时间成本。独创性/价值本研究将高层理论与一些注意力视角相结合,研究TMT体验对CSP的影响。
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引用次数: 0
Rise from the ashes or repeat the past? The effects of fresh start mindset and brand crisis type on consumer forgiveness 浴火重生还是重蹈覆辙?创业心态和品牌危机类型对消费者宽恕的影响
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-08-12 DOI: 10.1108/nbri-07-2021-0049
Siyun Chen, Yaxuan Ran, Jiwei Xiong
PurposeMany managers and scholars focus on how to repair brand image after a corporate crisis. This research paper aims to propose that a fresh start mindset (FSM) and brand crisis type can jointly influence consumer forgiveness.Design/methodology/approachThree studies were conducted to examine the authors’ hypotheses. Study 1 is a 3 (FSM: high vs low vs control) × 2 (brand crisis: controllable vs uncontrollable) between-subjects factorial design to test the interaction effect of FSM and brand crisis type on consumer forgiveness. Study 2 is a 2 (FSM: high vs low) × 2 (brand crisis: controllable vs uncontrollable) between-subjects factorial design to identify the affective and cognitive mechanisms in the influence of FSM and brand crisis type on consumer forgiveness. Study 3 is a 2 (FSM: high vs low) × 2 (brand crisis: controllable vs uncontrollable) × 3 (strategy: defensive strategy vs accommodative strategy vs reticence) between-subjects factorial design, aimed to identify the possible boundary conditions of this effect and tested the moderating role of brand crisis response strategies.FindingsStudy 1 finds that the FSM interacts with brand crisis type to affect consumer forgiveness. Specifically, consumers faced with uncontrollable (vs controllable) brand crises tend to increase (vs decrease) consumer forgiveness after a corporate crisis. Study 2 identifies the underlying mechanism, such that two distinct mechanisms drive the interaction effect. Affective empathy and perceived responsibility mediate the interaction effect of FSM and brand crisis type on forgiveness. Study 3 replicates the findings of studies 1 and 2 and confirms the boundary condition of the effect, showing that crisis response strategy moderates the interaction between FSM and brand crisis type.Originality/valueTheoretically, to the best of the authors’ knowledge, this research observes the interactive effect of FSM and brand crisis for the first time, thus extending the existing research on both FSM and brand crisis. This study also enriches existing empathy and responsibility literature by examining the mediating role of empathy and perceived responsibility. Practical implications for marketers are apparent, especially after a brand crisis occurs. Corporates can deal with different types of the brand crisis based on consumers’ FSM. Finally, future research with regards to the findings is discussed.
许多管理者和学者关注如何在企业危机后修复品牌形象。本研究旨在提出,新开始心态(FSM)和品牌危机类型可以共同影响消费者的宽恕。设计/方法/方法进行了三项研究来检验作者的假设。研究1为3(FSM:高与低与对照) × 2(品牌危机:可控与不可控)受试者间析因设计,检验FSM和品牌危机类型对消费者宽恕的交互作用。研究2为2(FSM:高与低) × 2(品牌危机:可控与不可控)受试者间析因设计,以确定FSM和品牌危机类型对消费者宽恕影响的情感和认知机制。研究3为2(FSM:高与低) × 2(品牌危机:可控与不可控) × 3(策略:防御策略vs调节策略vs沉默)受试者间析因设计,旨在确定这种效应的可能边界条件,并检验品牌危机应对策略的调节作用。研究1发现,FSM与品牌危机类型相互作用,影响消费者宽恕。具体而言,在企业危机后,面临无法控制(与可控)品牌危机的消费者往往会增加(与减少)消费者的宽恕。研究2确定了潜在的机制,即两种不同的机制驱动相互作用效应。情感移情和责任感在FSM和品牌危机类型对宽恕的交互作用中起中介作用。研究3复制了研究1和2的结果,并证实了效应的边界条件,表明危机应对策略调节了FSM与品牌危机类型之间的互动。创新性/价值理论上,据作者所知,本研究首次观察到FSM与品牌危机的互动效应,从而扩展了现有的FSM和品牌危机的研究。本研究还通过考察移情和感知责任的中介作用,丰富了现有的移情和责任文献。对营销人员的实际影响是显而易见的,尤其是在品牌危机发生后。企业可以根据消费者的FSM来处理不同类型的品牌危机。最后,讨论了与这些发现相关的未来研究。
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引用次数: 2
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Nankai Business Review International
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