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The nexus between CRM and competitive advantage: the mediating role of customer loyalty 客户关系管理与竞争优势的关系:客户忠诚的中介作用
IF 2.8 Q3 MANAGEMENT Pub Date : 2023-02-02 DOI: 10.1108/nbri-04-2022-0040
Rashed Al Karim, Mirza Mohammad Didarul Alam, Maha Khamis Al Balushi
Purpose The purpose of this study is to examine the impact of customer relationship management (CRM) components on competitive advantage through customer loyalty in the banking sector of Bangladesh. Design/methodology/approach A structured questionnaire was used for the data collection process. In all, 326 respondents were participated in the survey and selected conveniently from the commercial banks of Bangladesh. Data were analyzed by using Smart-PLS software. Findings The outcomes of this study indicate that customer orientation and technology capability have a positive impact on competitive advantage, while customer knowledge does not. Besides, customer loyalty significantly mediates the relationship between customer orientation and technology capability with competitive advantage, while this mediation effect appears insignificant between customer knowledge and competitive advantage. Practical implications This study's findings can help Bangladeshi bank managers communicate with new customers about their promotional activities while keeping old customers informed about new CRM initiatives. Originality/value This study adds to the existing pool of knowledge on CRM components, customer loyalty and competitive advantage literature. Particularly, the mediating role of customer loyalty between the CRM components (customer orientation and technology capability) and competitive advantage is the unique contribution of this research.
本研究的目的是通过孟加拉国银行业的客户忠诚度来检验客户关系管理(CRM)组件对竞争优势的影响。设计/方法/方法数据收集过程采用结构化问卷。总共有326名受访者参与了调查,并方便地从孟加拉国的商业银行中选择。数据分析采用Smart-PLS软件。研究结果表明,顾客导向和技术能力对竞争优势有正向影响,而顾客知识对竞争优势没有正向影响。顾客忠诚在顾客导向、技术能力与竞争优势之间的中介作用显著,而顾客知识与竞争优势之间的中介作用不显著。实际意义本研究的发现可以帮助孟加拉国银行经理与新客户沟通他们的促销活动,同时让老客户了解新的CRM计划。原创性/价值本研究补充了现有的关于客户关系管理组成部分、客户忠诚度和竞争优势的文献。特别是,客户忠诚在客户关系管理组成部分(客户导向和技术能力)与竞争优势之间的中介作用是本研究的独特贡献。
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引用次数: 4
Implementing enterprise digital transformation: a contribution to conceptual framework design 实施企业数字化转型:对概念框架设计的贡献
IF 2.8 Q3 MANAGEMENT Pub Date : 2023-02-02 DOI: 10.1108/nbri-06-2022-0067
Houda Mahboub, Hicham Sadok
PurposeThe purpose of this article is to articulate a view of digital transformation (DT) implementation and proposes a framework linking digital transformation strategy (DTS) and business model innovation (BMI), often treated separately.Design/methodology/approachThrough the analysis of the DTS model and the literature of the BMI model, this work proposes, in an inductive methodological approach, a conceptual framework articulating these two items to be put in place for a better implementation of the DT of companies.FindingsTo successfully implement the DT, managers need to master the art of contextualization. It is not always a matter of radical changes and reinventing the whole strategy and business model, but knowing how to update the existing one with the new changes and information. Moreover, an optimal design for implementing DT requires alignment between the strategic and operational aspects to achieve the proposition, the creation and the value capture. In addition, the link between the DTS and the BMI should be iterative and continuous, respecting a Deming wheel-like approach.Practical implicationsThe outcome of this paper can serve as a reference and checklist guiding enterprises to succeed in their DT implementation project. In this regard, this work presents a DTS model to implement the DT, and a BMI instruction but also clarifies how to ensure consistency between all the models to guarantee the DT project alignment and therefore organizational survival.Originality/valueThis work proposes an original conceptual framework linking the DTS and BMI through their building blocks to assure a successful DT implementation.
目的本文的目的是阐明数字化转型(DT)实施的观点,并提出一个将数字化转型战略(DTS)和商业模式创新(BMI)联系起来的框架,通常是分开处理的。设计/方法论/方法通过分析DTS模型和BMI模型的文献,本工作以归纳的方法论方法提出了一个概念框架,阐明了这两个项目,以更好地实施公司的DT。发现要成功实施DT,管理者需要掌握情境化的艺术。这并不总是一个彻底改变和重塑整个战略和商业模式的问题,而是知道如何用新的变化和信息更新现有的战略和商业模型。此外,实施DT的最佳设计需要在战略和运营方面保持一致,以实现命题、创造和价值捕获。此外,DTS和BMI之间的联系应该是迭代和连续的,遵循戴明轮式方法。实践意义本文的研究结果可作为指导企业成功实施DT项目的参考和检查表。在这方面,这项工作提出了一个实施DT的DTS模型和BMI指令,但也阐明了如何确保所有模型之间的一致性,以确保DT项目的一致性和组织的生存。独创性/价值这项工作提出了一个原始的概念框架,通过DTS和BMI的构建块将其联系起来,以确保DT的成功实施。
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引用次数: 2
Rebranding a traditional industry: how fountain pens enter luxury market 重塑传统行业:钢笔如何进入奢侈品市场
IF 2.8 Q3 MANAGEMENT Pub Date : 2023-01-25 DOI: 10.1108/nbri-09-2022-0091
Zhixian Li, Chunxing Fan
PurposeThis paper aims to explore how traditional industries revert the trend of decline in sales through rebranding by analyzing the extended case study of the fountain pen industry.Design/methodology/approachThis study analyzes the marketing in case study of the fountain pen industry through two coordinates – symbolizing status and branding nostalgia. The division of analyses in these categories is supplanted by data, such as linear regression to analyze changes in product characteristics.FindingsThis study finds that the rebranding of the fountain pen in multiple fitting images – status symbol, object of nostalgia and something scarce and unique – is successful in capturing consumer demand, shaping consumer perceptions and help the mature industry locate as well as enter a niche market.Originality/valueTo the best of the authors’ knowledge, this paper is the first one to explore the business development of traditional industry as a case study of fountain pens from the perspective of marketing and consumer behavior.
目的通过对钢笔行业的扩展案例分析,探讨传统行业如何通过品牌重塑来扭转销售额下降的趋势。设计/方法论/方法本研究通过象征地位和品牌怀旧两个坐标来分析钢笔行业的营销案例研究。这些类别中的分析划分被数据所取代,例如分析产品特性变化的线性回归。发现这项研究发现,以身份象征、怀旧对象和稀缺而独特的东西等多种合适的形象重塑钢笔品牌,成功地捕捉了消费者需求,塑造了消费者的认知,帮助成熟的行业定位并进入利基市场。创意/价值据作者所知,本文首次从市场营销和消费者行为的角度,以自来水笔为例,探讨传统行业的业务发展。
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引用次数: 0
Synergistic effect of TQM-SCM initiatives in organizational performance: evidence from the service (logistics) sector TQM-SCM在组织绩效中的协同效应:来自服务(物流)部门的证据
IF 2.8 Q3 MANAGEMENT Pub Date : 2023-01-19 DOI: 10.1108/nbri-11-2021-0081
S. Shaikh, Song Huaming, M. Ameer
PurposeThis study aims to explore the synergetic effects of total quality management and supply chain management (TQM–SCM) initiatives and their effects on organizational performance (OP). This research has been conducted in Pakistan’s logistics sector. The research reveals the synergistic effect of TQM and SCM initiatives and their effects on OP.Design/methodology/approachThe constructs of the TQM and SCM were chosen after reviewing the literature that was critical for the logistics sector. The synergetic effect of TQM–SCM on OP has been evaluated. The mediating, direct and indirect effects were also evaluated in different models independently. Structural equation modelling was applied to drive the results via using AMOS.FindingsIt was observed during the analysis that both the TQM and SCM have a significant effect on OP. Both TQM initiatives have directly correlated to the improvement in SCM, and both have a positive effect on an organization. This research study has aided logistics firms that are focusing on TQM and SCM planning and implementation. The results can give management a better and more in-depth knowledge of the TQM initiatives and OP.Research limitations/implicationsThe data was collected through email and personal visits from different organizations. The data was collected through an adopted questionnaire. It is found in the study that many people at the managerial level have limited knowledge regarding SCM and TQM. The results may vary if the knowledge of the employees is improved.Practical implicationsThe current study presents an upscale addition by examining the function of SCM and TQM linkage in OP as well as their relationship. The evaluated model serves as a guideline for firms looking to expand and achieve maximal OP.Social implicationsText.Originality/valueThe evaluated model is developed in this study that serves as a guideline for firms looking to expand a new method to reach maximum OP.
目的探讨全面质量管理与供应链管理(TQM-SCM)的协同效应及其对组织绩效的影响。这项研究是在巴基斯坦的物流部门进行的。该研究揭示了TQM和SCM举措的协同效应及其对op的影响。设计/方法/途径TQM和SCM的构建是在回顾了对物流部门至关重要的文献后选择的。评价了TQM-SCM对OP的协同效应。在不同的模型中分别评估了中介效应、直接效应和间接效应。采用结构方程模型通过AMOS驱动结果。在分析过程中观察到,TQM和SCM对op都有显著的影响。TQM的主动性都与SCM的改进直接相关,并且对组织都有积极的影响。本研究对物流公司关注全面质量管理和供应链管理的规划和实施有所帮助。研究结果可以让管理层更好和更深入地了解全面质量管理的措施和运作。研究的局限性/意义数据是通过不同组织的电子邮件和个人访问收集的。通过采用问卷调查的方式收集数据。研究发现,许多管理人员对供应链管理和全面质量管理的认识有限。如果员工的知识有所提高,结果可能会有所不同。实践意义本研究通过考察供应链管理与全面质量管理联动在OP中的作用以及它们之间的关系,提出了一个更高层次的补充。所评估的模型可作为企业寻求扩大和实现最大效益的指导方针。原创性/价值在本研究中开发的评估模型可作为公司寻求扩展新方法以达到最大OP的指导方针。
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引用次数: 0
“Facilitators” vs “substitutes”: the influence of artificial intelligence products’ image on consumer evaluation “促进者”vs“替代者”:人工智能产品形象对消费者评价的影响
IF 2.8 Q3 MANAGEMENT Pub Date : 2023-01-12 DOI: 10.1108/nbri-05-2022-0051
Xin Wang, Hong Zhu, Di Jiang, Shaoang Xia, Chunqu Xiao
PurposeThe rapid innovation of artificial intelligence (AI) technology promotes the prosperity of the AI product market. However, consumers seem to have negative attitudes (e.g. prejudice, aversion) toward AI products and services. Those negative attitudes are rooted in the fear that AI might replace humans. The authors thus propose that turning the image of AI from substitutes to facilitators can alleviate identity threat perception. This paper aims to examine how the image of AI products (facilitators vs substitutes) influences consumer evaluation and explores the underlying mechanism and boundary conditions.Design/methodology/approachThis study uses four experiments with between-subjects designs to investigate whether the image of AI products (facilitators vs substitutes) will affect consumer evaluation in specific consumption and service scenarios. The same products (or services) were manipulated as “substitute” or “facilitator” through advertisement slogans. Participants were randomly assigned to a condition and read the advertisement, then they reported their evaluation. The mediator perceived identity threat and the moderator preconceived perceptions of AI risks were measured by scales. The moderator, self-affirmation, was manipulated through the instruction of the experiment.FindingsThis study demonstrates that consumers give higher evaluation of AI products in the image of the facilitator than in the image of the substitute (Study 1). The underlying mechanism is that the perceived identity threat caused by “facilitator” products is lower than “substitute” products (Study 2). The effect of AI image is moderated by consumers’ preconceived perceptions of AI risks (Study 3) and self-affirmation (Study 4). Specifically, for consumers who have a strong AI risk-perception, this effect exists, but it disappears for consumers who have a weak AI risk perception. When consumers are given a strong self-affirmation, the negative impact of the “substitute” image disappears.Originality/valueThis paper analyzes the psychological root of consumers’ negative evaluation of AI technology from the perspective of AI’s image. The proposed typology of “substitutes” and “facilitators” helps expand the vision on brand/product image and enriches the research on consumer self-identity in today’s highly informatized market. The findings shed light on how to choose appropriate image for AI products, which will be crucial for increasing consumers’ acceptance of AI products.
目的人工智能技术的快速创新促进了人工智能产品市场的繁荣。然而,消费者似乎对人工智能产品和服务持负面态度(如偏见、厌恶)。这些消极的态度源于对人工智能可能取代人类的恐惧。因此,作者提出,将人工智能的形象从替代品转变为促进者可以减轻对身份威胁的感知。本文旨在研究人工智能产品的形象(促进者与替代者)如何影响消费者评价,并探讨其潜在机制和边界条件。设计/方法论/方法本研究使用了四个受试者之间设计的实验,以调查人工智能产品的形象(促进者与替代者)是否会影响特定消费和服务场景中的消费者评价。同样的产品(或服务)通过广告口号被操纵为“替代品”或“促进者”。参与者被随机分配到一个条件下,阅读广告,然后报告他们的评估。中介感知的身份威胁和调节者对人工智能风险的先入为主的感知通过量表进行测量。主持人,自我肯定,是通过实验的指导来操纵的。研究结果这项研究表明,消费者以促进者的形象对人工智能产品的评价高于以替代者的形象(研究1)。潜在机制是,“促进者”产品造成的感知身份威胁低于“替代品”产品(研究2)。人工智能形象的影响受到消费者对人工智能风险的先入为主的感知(研究3)和自我肯定(研究4)的调节。具体来说,对于AI风险感知较强的消费者来说,这种效应是存在的,但对于AI风险认知较弱的消费者来说则消失了。当消费者得到强烈的自我肯定时,“替代品”形象的负面影响就会消失。原创/价值本文从人工智能的形象角度分析了消费者对人工智能技术负面评价的心理根源。所提出的“替代品”和“促进者”的类型学有助于扩大对品牌/产品形象的视野,丰富对当今高度信息化市场中消费者自我认同的研究。这些发现揭示了如何为人工智能产品选择合适的图像,这对提高消费者对人工智能产品的接受度至关重要。
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引用次数: 4
Imbalanced trade dependence and Chinese firms’ entry mode choices: the moderating effects of state ownership and marketization 非均衡贸易依赖与中国企业进入方式选择:国有制和市场化的调节作用
IF 2.8 Q3 MANAGEMENT Pub Date : 2023-01-05 DOI: 10.1108/nbri-03-2022-0022
Qunyong Xie
PurposeApplying resource dependence theory (RDT), this research paper aims to examine the effect of imbalanced trade dependence (ITD) on entry mode choices and how state ownership and marketization each can moderate this effect.Design/methodology/approachUsing data on 1,404 foreign projects made by 493 Chinese listed firms during the 2009–2015 period of time, this study applies logit regression to do the statistical analysis.FindingsIt finds that ITD positively affects the choice of wholly-owned subsidiaries. State ownership and marketization each can moderate this influence.Originality/valueIt develops the concept of ITD, applies it to examine entry mode choices and lets us better understand the substitutive or complementary relationship between governments and foreign firms as two sources of resources. It helps us better understand some competitive advantages of emerging market firms (EMFs) and the impacts of the state on EMFs’ outward FDI. It contributes to entry mode research by applying RDT to explain how ITD influences entry mode choices and how state ownership and marketization each can moderate this relationship.
目的应用资源依赖理论(RDT),研究不平衡贸易依赖对进入模式选择的影响,以及国家所有制和市场化如何调节这种影响。设计/方法/方法利用2009-2015年期间493家中国上市公司1404个外国项目的数据,采用logit回归进行统计分析。研究发现,ITD对全资子公司的选择有正向影响。国家所有制和市场化都可以缓和这种影响。独创性/价值它发展了ITD的概念,并将其应用于研究进入模式的选择,使我们更好地理解政府和外国企业作为两种资源来源之间的替代或互补关系。这有助于我们更好地了解新兴市场企业的一些竞争优势以及国家对新兴市场企业对外直接投资的影响。它通过应用RDT来解释ITD如何影响进入模式选择,以及国有制和市场化如何各自调节这种关系,为进入模式研究做出了贡献。
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引用次数: 2
Determinants of household behavioural intention towards reducing, reusing and recycling food waste management 家庭行为意愿对减少、再利用和回收食物垃圾管理的决定因素
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-12-29 DOI: 10.1108/nbri-01-2022-0011
Edmund Khoo Chengqin, S. Zailani, Muhammad Khalilur Rahman, A. A. Aziz, M. Bhuiyan, Md. Abu Issa Gazi
PurposeThis study aims to investigate the determinants of household behavioural intention towards household reducing, reusing and recycling behaviour of food waste management.Design/methodology/approachThe data were collected from 670 households in Malaysia and analysed by using the partial least square method.FindingsThe findings reveal that motivation to participate, ability to participate and perceived benefits are the crucial factors that significantly influence households’ attitudes. Household attitude has a significant impact on household behavioural intention, whilst social influence and perceived behavioural control are not associated with it. Government support is positively related to perceived behavioural control. The result also indicates that household behavioural intention has a significant impact on household reducing, reusing and recycling behaviour.Research limitations/implicationsThe participants of this study were involved in home planning and food preparation in Malaysia. The individuals in charge of the household might have more awareness of food planning and waste control. Thus, it is recommended to adopt findings from other countries and learn from the experience of the local and international communities.Practical implicationsThe households’ behavioural intentions can lead to the reducing, reusing and recycling behaviour of food waste management. The government policy mechanisms and households’ awareness can work effectively against food waste reduction because evaluations of the food waste programme were found to be scarce.Social implicationsFood insecurity is one of the major social problems. Many people are not aware of the food waste impacts and consequences; thus, motivation, knowledge and information should be provided to the consumer through forums and campaigns.Originality/valueThe findings contribute to new insights of household behavioural intention towards food waste reduction management by assessing the determinants of household attitude and government support for food waste reduction management programmes towards household reducing, reusing and recycling behaviours.
目的本研究旨在调查家庭减少、再利用和回收食物垃圾管理行为意向的决定因素。设计/方法/方法从马来西亚670户家庭中收集数据,并使用偏最小二乘法进行分析。研究结果表明,参与动机、参与能力和感知利益是显著影响家庭态度的关键因素。家庭态度对家庭行为意向有显著影响,而社会影响和感知行为控制与之无关。政府支持与感知行为控制呈正相关。研究结果还表明,家庭行为意向对家庭减少、再利用和回收行为有显著影响。研究局限性/影响本研究的参与者参与了马来西亚的家庭规划和食品准备。家庭负责人可能对食物规划和废物控制有更多的认识。因此,建议采纳其他国家的调查结果,并学习当地和国际社会的经验。实际含义家庭的行为意图可以导致食物垃圾管理的减少、再利用和回收行为。政府政策机制和家庭意识可以有效地反对减少食物浪费,因为对食物浪费方案的评估很少。社会影响粮食不安全是主要的社会问题之一。许多人没有意识到食物浪费的影响和后果;因此,应该通过论坛和活动向消费者提供动力、知识和信息。独创性/价值研究结果通过评估家庭态度的决定因素以及政府对减少食物浪费管理计划对家庭减少、再利用和回收行为的支持,有助于对家庭减少食物浪费的行为意图有新的认识。
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引用次数: 2
Exploring the buffer effect of intrinsic interest on the relationship between idea implementation and negative workplace gossip 内在兴趣对思想实施与职场负面八卦关系的缓冲作用
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-12-22 DOI: 10.1108/nbri-05-2022-0059
Yue Yuan, Zhiming Wu, Qi Zhang
PurposeAlthough idea implementation is a praised useful resource, the psychological and behavioral costs that employees may pay for idea implementation are rarely discussed. This study aims to examine the buffer effect of intrinsic interest on dark side of idea implementation.Design/methodology/approachBased on the conservation of resources theory, this study tested hypotheses with a multi-wave survey study of four information technology companies in China.FindingsFirst, idea implementation increased emotional exhaustion. Second, emotional exhaustion mediated the relationship between employee idea implementation and negative workplace gossip about a leader. Third, intrinsic interest negatively moderated the relationship between idea implementation and emotional exhaustion. Fourth, idea implementation increased workplace negative gossip about a leader as a result of increased emotional exhaustion when intrinsic interest was low.Originality/valueThese findings are conducive to further understanding of the psychological mechanism and boundary condition of the negative impact of idea implementation. It provides practical guidance for buffering the dark side of idea implementation and effectively controlling the workplace negative gossip in the workplace.
目的尽管理念实施是一种值得称赞的有用资源,但员工为理念实施可能付出的心理和行为成本很少被讨论。本研究旨在考察内在兴趣对理念实施黑暗面的缓冲作用。设计/方法论/方法基于资源守恒理论,本研究通过对中国四家信息技术公司的多波调查研究来检验假设。第二,情绪衰竭在员工想法执行和消极职场八卦之间起着中介作用。第三,内在兴趣对观念实施与情绪衰竭之间的关系具有负向调节作用。第四,当内在兴趣较低时,由于情绪衰竭,想法的实施增加了工作场所对领导者的负面八卦。原创性/价值这些发现有助于进一步理解观念实施负面影响的心理机制和边界条件。它为缓冲思想实施的阴暗面,有效控制职场负面八卦提供了实践指导。
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引用次数: 0
When historically cultural and creative products meet AR: the effect of augmented reality–based product display on consumers’ product evaluation 当历史文化创意产品遇到AR:基于增强现实的产品展示对消费者产品评价的影响
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-12-22 DOI: 10.1108/nbri-06-2022-0070
Lan Xu, Shuangshuang Zhao, Quan Chen, Nan Cui, Jingting He
PurposeAugmented reality (AR), an innovative interactive technology that can realize the synchronization and integration of virtual and reality, has been widely used in commodity displays and museum exhibitions. However, few studies have examined the effectiveness of AR-based product display in the context of historically cultural and creative product (HCCP) marketing. This study aims to focus on whether and how the application of AR technology to the HCCP display will influence consumers’ product evaluation.Design/methodology/approachThis study uses three experiments to examine the impact of an AR-based product display on consumers’ evaluation of HCCPs. In experiments 1 and 2, the researchers compared the consumer’s evaluation of HCCPs under the AR-based product display condition and two other display conditions (i.e. 3D model display and photographic display) and examined the mediating role of perceived authenticity in the evaluation process. Experiment 3 tested the moderating effect of the availability of artistic detail information on weakening the negative impact of AR-based product display on the evaluation of HCCPs.FindingsThis study found that using AR-based displays harms consumers’ evaluation of HCCPs by impairing perceived authenticity. The spatial-temporal cues of real-time circumstances impede consumers’ processing of the historical attributes of the product. The dynamic AR-based display makes it hard for consumers to build the product’s connection with historical prototypes. Thus, consumers’ perception of the authenticity of HCCP is reduced. Providing artistic details during the presentation makes artistic attributes more prominent than historical attributes, allowing consumers to pay more attention to the sensory experience caused by the artistic design instead of the spatial-temporal cues of the product. At this point, the negative impact of AR-based product display on the evaluation of HCCPs will be attenuated.Originality/valueFirst, this study shows the adverse effects of AR-based product displays in the field of HCCP marketing. AR-based product display degrades product evaluations when the displayed product has historical attributes. Second, this study extends the perceived authenticity theory to the technological experience context and establishes a theoretical connection with the AR literature. Third, this study explores the multiple characteristics of HCCPs. The historical attributes are the central attribute of HCCPs, leading consumers to perceive lower sense of authenticity due to the conflict with real-time spatiotemporal cues risen from the AR-based display. However, the artistic attributes, which are beyond the limitation of time and space, will attenuate this conflict when they become prominent.
目的增强现实(AR)是一种创新的交互技术,可以实现虚拟与现实的同步和集成,已被广泛应用于商品展示和博物馆展览中。然而,很少有研究在历史文化创意产品(HCCP)营销的背景下检验基于AR的产品展示的有效性。本研究旨在关注AR技术在HCCP显示中的应用是否以及如何影响消费者的产品评价。设计/方法论/方法本研究使用三个实验来检验基于AR的产品展示对消费者对HCCP评价的影响。在实验1和2中,研究人员比较了消费者在基于AR的产品展示条件和其他两种展示条件(即3D模型展示和照片展示)下对HCCP的评价,并检验了感知真实性在评价过程中的中介作用。实验3测试了艺术细节信息的可用性对削弱基于AR的产品展示对HCCP评价的负面影响的调节作用。研究发现,使用基于AR的展示通过损害感知的真实性来损害消费者对HCCP的评价。实时环境的时空线索阻碍了消费者对产品历史属性的处理。基于AR的动态显示使消费者很难建立产品与历史原型的联系。因此,消费者对HCCP真实性的感知降低了。在展示过程中提供艺术细节,使艺术属性比历史属性更加突出,让消费者更加关注艺术设计带来的感官体验,而不是产品的时空线索。此时,基于AR的产品展示对HCCP评估的负面影响将减弱。创意/价值首先,本研究展示了基于AR的产品展示在HCCP营销领域的不利影响。当显示的产品具有历史属性时,基于AR的产品显示降低了产品评价。其次,本研究将感知真实性理论扩展到技术体验语境中,并与AR文献建立了理论联系。第三,本研究探讨了HCCP的多重特征。历史属性是HCCP的中心属性,由于与基于AR的显示产生的实时时空线索的冲突,导致消费者感知到较低的真实感。然而,艺术属性超越了时间和空间的限制,当它们变得突出时,就会减弱这种冲突。
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引用次数: 1
Blockchain empowers supply chains: challenges, opportunities and prospects 区块链赋能供应链:挑战、机遇和前景
IF 2.8 Q3 MANAGEMENT Pub Date : 2022-12-05 DOI: 10.1108/nbri-06-2022-0066
Yongjian Li, Ting Chen
PurposeThe advantages of blockchain technology are being widely discussed by academics, the business community and government, because blockchain can promote data sharing, optimise business processes, reduce operation costs, improve collaborative efficiency and build credible systems. The supply chain is becoming a key area for the application of blockchain technology. However, few studies have discussed the effect of such emerging technologies on the supply chain in depth. Therefore, this paper aims to analyse how blockchain empowers supply chain and promotes supply chain management.Design/methodology/approachBased on a review of relevant literature and blockchain applications in practice, this paper analyses the development and research status of blockchain technologies. In addition, considering the different operational processes within the supply chain, the authors discuss the opportunities and challenges of blockchain technologies, such as the transparency of supply, intelligent manufacturing, the security of logistics, the platformisation of sales and the ecology of governance.FindingsThe authors find that information sharing, information traceability and trust establishment are the key categories of research achievements and applications of supply chain management. The central issues for blockchain researchers are the authenticity of transaction data, the traceability of long supply chains and the establishment of trust for all participants.Originality/valueFrom the practical and theoretical perspectives, this paper shows the development of blockchain technologies to clarify the challenges, opportunities and prospects. This paper elucidates and facilitates the development of emerging interdisciplinary research and the practice of supply chain.
目的区块链技术的优势正被学术界、商界和政府广泛讨论,因为区块链可以促进数据共享、优化业务流程、降低运营成本、提高协作效率并建立可信的系统。供应链正成为区块链技术应用的关键领域。然而,很少有研究深入讨论这种新兴技术对供应链的影响。因此,本文旨在分析区块链如何赋能供应链,促进供应链管理。设计/方法论/途径本文在回顾相关文献和区块链在实践中的应用的基础上,分析了区块链技术的发展和研究现状。此外,考虑到供应链中不同的运营流程,作者讨论了区块链技术的机遇和挑战,如供应的透明度、智能制造、物流的安全性、销售的平台化和治理的生态。发现信息共享、信息可追溯和信任建立是供应链管理研究成果和应用的关键类别。区块链研究人员的核心问题是交易数据的真实性、长供应链的可追溯性以及为所有参与者建立信任。原创性/价值本文从实践和理论的角度展示了区块链技术的发展,以阐明其挑战、机遇和前景。本文阐述并促进了新兴的跨学科研究和供应链实践的发展。
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引用次数: 2
期刊
Nankai Business Review International
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