Purpose – This paper uses the prices of holiday accommodations on large Mediterranean islands specialising in sun and beach tourism to determine their initial state in 2015, their competitiveness and their further evolution until 2019. Methodology/Design/Approach – Following the process of each potential tourist, a total of 21,628 prices were collected from the Internet. Then, the collected data were used in the construction of charts and price indices and the application of a method of cluster analysis (HAC). Findings – Between 2015 and 2019, tourism prices in the Mediterranean region increased sharply. Moreover, the geographic segmentation already observed in 2015 between Western and Eastern Mediterranean destinations intensified. In addition, the paper shows that there is robust demand for sun and beach tourism in island destinations. Originality of the research – Major island markets specialising in sun and beach tourism were used to exclude any interference from professional travellers, people visiting friends or relatives, or tourists willing to bear the cost of travel to less visited destinations.
{"title":"Analysis of sun-and-beach markets on large islands in the mediterranean using tourist acommodation prices as an indicators Edit Download","authors":"Joan Carles Cirer-Costa","doi":"10.20867/thm.29.3.11","DOIUrl":"https://doi.org/10.20867/thm.29.3.11","url":null,"abstract":"Purpose – This paper uses the prices of holiday accommodations on large Mediterranean islands specialising in sun and beach tourism to determine their initial state in 2015, their competitiveness and their further evolution until 2019. Methodology/Design/Approach – Following the process of each potential tourist, a total of 21,628 prices were collected from the Internet. Then, the collected data were used in the construction of charts and price indices and the application of a method of cluster analysis (HAC). Findings – Between 2015 and 2019, tourism prices in the Mediterranean region increased sharply. Moreover, the geographic segmentation already observed in 2015 between Western and Eastern Mediterranean destinations intensified. In addition, the paper shows that there is robust demand for sun and beach tourism in island destinations. Originality of the research – Major island markets specialising in sun and beach tourism were used to exclude any interference from professional travellers, people visiting friends or relatives, or tourists willing to bear the cost of travel to less visited destinations.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The purpose of this study is to critically review the knowledge structure of dark tourism. It is an emerging tourism attraction, but one that has received less attention in the literature. The fundamental difference between dark tourism and other forms of tourism is the deeply rooted association with death and mortality, which is considered a distinctive element of the tourist attraction. Despite the role that gloom tourism plays in the economic development of tourism, its function as an economic resource for the local community needs to be further explored and evaluated. With this in mind, this study conducts a science mapping based on a bibliometric analysis to uncover the knowledge structure of the phenomenon based on recognized publications in the field. Methodology/Design/Approach – Drawing from the opportunity of dark tourism, this paper analyzes the knowledge structure based on two bibliometric analyses to uncover the past, present and future trends in dark tourism. 592 journal publications were extracted and analyzed from the Web of Science (WoS) core collection database. Findings – The results indicate that the clusters that emerged from the analyzes focus on the foundations of dark tourism, motivations for visiting dark sites, and specific interest in war/ battlefield tourism. This research shows that dark tourism benefits each segment of society in different ways by making it possible to experience the pain and suffering of the dead, the dark and agonizing events of past generations. Implications for theory and practice are discussed to further develop the field into a sustainable tourism segment. Originality of the research – This study provides the state-of-the-art knowledge structure analysis of the dark tourism phenomenon.
目的-本研究的目的是批判性地回顾黑色旅游的知识结构。这是一个新兴的旅游景点，但在文献中受到的关注较少。黑暗旅游与其他形式的旅游之间的根本区别在于与死亡和死亡率的根深蒂固的联系，这被认为是旅游吸引力的一个独特因素。尽管阴暗旅游在旅游业的经济发展中发挥着重要的作用，但其作为当地社区经济资源的功能还需要进一步的探索和评价。基于此，本研究基于文献计量学分析进行科学制图，以该领域公认的出版物为基础，揭示该现象的知识结构。方法论/设计/方法——从黑色旅游的机遇出发，本文基于两种文献计量分析分析了黑色旅游的知识结构，揭示了黑色旅游的过去、现在和未来趋势。从Web of Science (WoS)核心馆藏数据库中提取592篇期刊文献进行分析。结果表明，从分析中出现的集群集中在黑暗旅游的基础，访问黑暗网站的动机，以及对战争/战场旅游的特定兴趣。这项研究表明，黑暗旅游以不同的方式使社会的各个阶层受益，使人们有可能体验到死者的痛苦和苦难，过去几代人的黑暗和痛苦事件。讨论了该领域进一步发展成为可持续旅游领域的理论和实践意义。研究的独创性-本研究提供了最先进的黑色旅游现象的知识结构分析。
{"title":"Dark tourism: a bibliometric review of the past, present and future trends","authors":"Muhammad Ashraf Fauzi","doi":"10.20867/thm.29.3.8","DOIUrl":"https://doi.org/10.20867/thm.29.3.8","url":null,"abstract":"Purpose – The purpose of this study is to critically review the knowledge structure of dark tourism. It is an emerging tourism attraction, but one that has received less attention in the literature. The fundamental difference between dark tourism and other forms of tourism is the deeply rooted association with death and mortality, which is considered a distinctive element of the tourist attraction. Despite the role that gloom tourism plays in the economic development of tourism, its function as an economic resource for the local community needs to be further explored and evaluated. With this in mind, this study conducts a science mapping based on a bibliometric analysis to uncover the knowledge structure of the phenomenon based on recognized publications in the field. Methodology/Design/Approach – Drawing from the opportunity of dark tourism, this paper analyzes the knowledge structure based on two bibliometric analyses to uncover the past, present and future trends in dark tourism. 592 journal publications were extracted and analyzed from the Web of Science (WoS) core collection database. Findings – The results indicate that the clusters that emerged from the analyzes focus on the foundations of dark tourism, motivations for visiting dark sites, and specific interest in war/ battlefield tourism. This research shows that dark tourism benefits each segment of society in different ways by making it possible to experience the pain and suffering of the dead, the dark and agonizing events of past generations. Implications for theory and practice are discussed to further develop the field into a sustainable tourism segment. Originality of the research – This study provides the state-of-the-art knowledge structure analysis of the dark tourism phenomenon.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pimsuporn Poyoi, Ariadna Gassiout-Melian, L. Coromina
Purpose – To use Natural Language Processing (NLP) to explore how people feel and what they share online about their experiences with food. In addition, to learn how these experiences have evolved recently, differences before and during the crisis COVID -19 will be explored. Methodology/Design/Approach – A total of 35,001 reviews of restaurants and local cuisine establishments near tourist attractions in the city of Ayutthaya, Thailand, were extracted from the Google Local Guide platform. Several NLP techniques were used to analyse the text data, including sentiment analysis, word cloud analysis, and the N-gramme model. Findings – The results reveal travellers’ hidden sentiments toward dining experiences. Key attributes of experience sharing related to food activities in online reviews were identified both before and after COVID -19. From a theoretical perspective, the findings are relevant for researchers to recognise tourists’ behaviour in sharing local food experiences. From a practical perspective, decision makers will have a better understanding of tourist behaviour to develop and implement appropriate strategies. Originality of the research – This study is the first to analyse and interpret online reviews on Google Maps platform by applying text mining and sentiment analysis in gastronomic tourism research, especially in the context of COVID -19.
{"title":"Local food experiences before and after COVID-19: a sentiment analysis of EWOM","authors":"Pimsuporn Poyoi, Ariadna Gassiout-Melian, L. Coromina","doi":"10.20867/thm.29.4.1","DOIUrl":"https://doi.org/10.20867/thm.29.4.1","url":null,"abstract":"Purpose – To use Natural Language Processing (NLP) to explore how people feel and what they share online about their experiences with food. In addition, to learn how these experiences have evolved recently, differences before and during the crisis COVID -19 will be explored. Methodology/Design/Approach – A total of 35,001 reviews of restaurants and local cuisine establishments near tourist attractions in the city of Ayutthaya, Thailand, were extracted from the Google Local Guide platform. Several NLP techniques were used to analyse the text data, including sentiment analysis, word cloud analysis, and the N-gramme model. Findings – The results reveal travellers’ hidden sentiments toward dining experiences. Key attributes of experience sharing related to food activities in online reviews were identified both before and after COVID -19. From a theoretical perspective, the findings are relevant for researchers to recognise tourists’ behaviour in sharing local food experiences. From a practical perspective, decision makers will have a better understanding of tourist behaviour to develop and implement appropriate strategies. Originality of the research – This study is the first to analyse and interpret online reviews on Google Maps platform by applying text mining and sentiment analysis in gastronomic tourism research, especially in the context of COVID -19.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – This study explains the impact of ChatGPT, an artificial intelligence (AI) language model, on customer service in the hospitality industry by exploring the experiences and perceptions of hospitality employees who have utilized ChatGPT in their customer interactions. Methodology – A qualitative approach was adopted using in-depth interviews to collect data from a heterogeneous group of 15 individuals consisting of employees, managers, and other stakeholders directly involved in the hospitality industry in Krabi, Thailand. Findings – Integrating ChatGPT into customer service in the hospitality industry has a significant positive impact. It improves employee skills and knowledge, bridges language barriers, provides valuable recommendations, and helps with productivity and workflow management. In conclusion, ChatGPT is a valuable tool for improving customer service in the hospitality industry, ultimately contributing to a better overall guest experience. Originality of the research – Limited research has been conducted on the specific impact of ChatGPT in the hospitality industry, particularly in Krabi, a popular tourist destination in Thailand. This study aims to fill this gap by examining how ChatGPT affects customer service in the hospitality industry of Krabi, Thailand, and shedding light on its impact.
{"title":"The role of chatgpt on customer service in the hospitality industry: An exploratory study of hospitality workers' experiences and perceptions","authors":"Pongsakorn Limna, Tanpat Kraiwanit","doi":"10.20867/thm.29.4.9","DOIUrl":"https://doi.org/10.20867/thm.29.4.9","url":null,"abstract":"Purpose – This study explains the impact of ChatGPT, an artificial intelligence (AI) language model, on customer service in the hospitality industry by exploring the experiences and perceptions of hospitality employees who have utilized ChatGPT in their customer interactions. Methodology – A qualitative approach was adopted using in-depth interviews to collect data from a heterogeneous group of 15 individuals consisting of employees, managers, and other stakeholders directly involved in the hospitality industry in Krabi, Thailand. Findings – Integrating ChatGPT into customer service in the hospitality industry has a significant positive impact. It improves employee skills and knowledge, bridges language barriers, provides valuable recommendations, and helps with productivity and workflow management. In conclusion, ChatGPT is a valuable tool for improving customer service in the hospitality industry, ultimately contributing to a better overall guest experience. Originality of the research – Limited research has been conducted on the specific impact of ChatGPT in the hospitality industry, particularly in Krabi, a popular tourist destination in Thailand. This study aims to fill this gap by examining how ChatGPT affects customer service in the hospitality industry of Krabi, Thailand, and shedding light on its impact.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135211563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ngoc Khuong MAI, Thanh Tung DO, Dieu Trang HO NGUYEN
Purpose – This study aims to investigate how leadership competencies (cognitive, interpersonal, and results-oriented competencies) and four dimensions of organizational learning (knowledge acquisition, knowledge distribution, knowledge interpretation, and organizational memory) contribute to organizational performance of tourism firms. Design/Methodology – Data were collected from leaders working at various tourism establishments in Vietnam – a developing country in the Asia. Smart-PLS software was used to perform structural equation modelling of 638 valid responses. Findings – The results showed that among the three proposed leadership competencies, only managers’ result orientation exerted a significant influence on organizational performance. Knowledge acquisition and knowledge sharing were fully influenced by the three leadership competencies, while knowledge interpretation and organizational memory were facilitated by the cognitive and outcome-oriented competencies. Knowledge acquisition and knowledge interpretation were positively related to organizational performance. The mediating effect of organizational learning was supported by the existence of knowledge acquisition. Originality of the research – Although the topics of leadership competencies, organizational learning, and organizational performance have received a great concern among worldwide academia, there is scarce research examining the relationships among these three phenomena together. This paper is among the first study that offers a more comprehensive model of the relationship between these domains.
{"title":"LEADERSHIP COMPETENCIES, ORGANIZATIONAL LEARNING AND ORGANIZATIONAL PERFORMANCE OF TOURISM FIRMS: EVIDENCE FROM A DEVELOPING COUNTRY","authors":"Ngoc Khuong MAI, Thanh Tung DO, Dieu Trang HO NGUYEN","doi":"10.20867/thm.29.1.1","DOIUrl":"https://doi.org/10.20867/thm.29.1.1","url":null,"abstract":"Purpose – This study aims to investigate how leadership competencies (cognitive, interpersonal, and results-oriented competencies) and four dimensions of organizational learning (knowledge acquisition, knowledge distribution, knowledge interpretation, and organizational memory) contribute to organizational performance of tourism firms. Design/Methodology – Data were collected from leaders working at various tourism establishments in Vietnam – a developing country in the Asia. Smart-PLS software was used to perform structural equation modelling of 638 valid responses. Findings – The results showed that among the three proposed leadership competencies, only managers’ result orientation exerted a significant influence on organizational performance. Knowledge acquisition and knowledge sharing were fully influenced by the three leadership competencies, while knowledge interpretation and organizational memory were facilitated by the cognitive and outcome-oriented competencies. Knowledge acquisition and knowledge interpretation were positively related to organizational performance. The mediating effect of organizational learning was supported by the existence of knowledge acquisition. Originality of the research – Although the topics of leadership competencies, organizational learning, and organizational performance have received a great concern among worldwide academia, there is scarce research examining the relationships among these three phenomena together. This paper is among the first study that offers a more comprehensive model of the relationship between these domains.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67731794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – This study aims to ascertain the links between experience quality, destination image, subjective well-being, and perceived holiness, and their effects on Indonesian spiritual tourists’ loyalty.Design – This study was designed as descriptive and explanatory research to explain the relationship between the observed variables within the proposed model. Methodology – PLS analysis was used to analyze the data collected from 277 respondents. Findings – This study revealed that the most important indicators of tourist loyalty are the destination image and perceived sacredness. While experience quality does not have a direct influence on tourist loyalty, this study demonstrates that it does have a direct effect on subjective well-being. Destination image was also found to have a direct influence on subjective wellbeing and perceived sacredness. Furthermore, this study discovered that perceived sacredness has a considerable mediating influence on the effect of destination image on tourist loyalty. Originality of the research – This study develops a conceptual model to predict tourists’ loyalty in the context of spiritual tourism in Indonesia by combining the constructs of experience quality, destination image, subjective well-being, and perceived sacredness. Additionally, this study demonstrates the theoretical importance of perceived sacredness in mediating the influence of experience quality on tourists’ loyalty.
{"title":"INVESTIGATING SPIRITUAL TOURISM EXPERIENCE QUALITY, DESTINATION IMAGE, AND LOYALTY: THE MEDIATING ROLE OF PERCEIVED SACREDNESS AND SUBJECTIVE WELLBEING","authors":"F. Rohman, A. Hussein, R. Hapsari, D. Tamitiadini","doi":"10.20867/thm.29.1.11","DOIUrl":"https://doi.org/10.20867/thm.29.1.11","url":null,"abstract":"Purpose – This study aims to ascertain the links between experience quality, destination image, subjective well-being, and perceived holiness, and their effects on Indonesian spiritual tourists’ loyalty.Design – This study was designed as descriptive and explanatory research to explain the relationship between the observed variables within the proposed model. Methodology – PLS analysis was used to analyze the data collected from 277 respondents. Findings – This study revealed that the most important indicators of tourist loyalty are the destination image and perceived sacredness. While experience quality does not have a direct influence on tourist loyalty, this study demonstrates that it does have a direct effect on subjective well-being. Destination image was also found to have a direct influence on subjective wellbeing and perceived sacredness. Furthermore, this study discovered that perceived sacredness has a considerable mediating influence on the effect of destination image on tourist loyalty. Originality of the research – This study develops a conceptual model to predict tourists’ loyalty in the context of spiritual tourism in Indonesia by combining the constructs of experience quality, destination image, subjective well-being, and perceived sacredness. Additionally, this study demonstrates the theoretical importance of perceived sacredness in mediating the influence of experience quality on tourists’ loyalty.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67731859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Wipada Thaothampitak, Sippavit Wongsuwatt, T. Choibamroong
Purpose – This research aimed to examine the influences of key success factors on business growth. Additionally, it aimed to examine the moderating role of the location of the tourism enterprise. Design – Multiple regression was used and a variable selection tool was employed to test a statistical model both for the aggregate and in the context of individual provinces. Methodology – Quantitative research methods were used in this research. Approach – The convenience sampling method was used. Data was collected from fourhundred and nineteen tourism enterprises along the Andaman Coast in Thailand using online and in-person questionnaires. Findings – The results showed a positive influence of some dimensions of key success factors on business growth during the pandemic crisis COVID -19. In addition, the results showed that business location played a positive moderating role. Originality of the research – Key success factors are important concepts for business models to improve and increase the growth of a company. However, there are few studies that attempt to find out the key success factors in the context of tourism businesses that have been significantly affected by the COVID -19 pandemic. Therefore, this research aims to fill a gap in academic and practical discussions and implications.
{"title":"The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location","authors":"Wipada Thaothampitak, Sippavit Wongsuwatt, T. Choibamroong","doi":"10.20867/thm.29.2.4","DOIUrl":"https://doi.org/10.20867/thm.29.2.4","url":null,"abstract":"Purpose – This research aimed to examine the influences of key success factors on business growth. Additionally, it aimed to examine the moderating role of the location of the tourism enterprise. Design – Multiple regression was used and a variable selection tool was employed to test a statistical model both for the aggregate and in the context of individual provinces. Methodology – Quantitative research methods were used in this research. Approach – The convenience sampling method was used. Data was collected from fourhundred and nineteen tourism enterprises along the Andaman Coast in Thailand using online and in-person questionnaires. Findings – The results showed a positive influence of some dimensions of key success factors on business growth during the pandemic crisis COVID -19. In addition, the results showed that business location played a positive moderating role. Originality of the research – Key success factors are important concepts for business models to improve and increase the growth of a company. However, there are few studies that attempt to find out the key success factors in the context of tourism businesses that have been significantly affected by the COVID -19 pandemic. Therefore, this research aims to fill a gap in academic and practical discussions and implications.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Duc Minh Nguyen, Thien Hai Nguyen, Kieu Oanh Nguyen, T. Pham, Thu Huong Nguyen
Purpose – Brand personality plays an important role in the development of tourists’ self-image congruence and revisit intention. This paper attempts to shed light on the relationship between brand personality and self-image congruence and revisit intention through a quantitative analysis. Design – Data were collected from 496 Vietnamese tourists who visited the top five tourist sites in Vietnam, including Ha Long, Phu Quoc, Sapa, Nha Trang, and Hoi An. Methodology – By using SEM in AMOS version 24 CFA was performed to test the the overall measurement model. Findings – Multivariate data analysis demonstrated that five dimensions of brand personalitỵ (Excitement, Sincerity, Sophistication, Competence, and Ruggedness) have a positive effect on self-image congruence and revisit intention. While excitement appears to be most helpful for developing self-image congruence, sincerity has the highest benefit for increasing revisit intention, sincerity has the highest utility for increasing revisit intention. In addition, revisit intention is most influenced by excitement and least influenced by sophistication through selfimage congruence. Originality of the research – The findings highlight the important role of attributes associated with tourist destinations. Managers in the tourism sector should be familiar with these characteristics in order to position or strengthen their destination’s brand with the aim of delivering to each tourist group a customized experience that resonate with their shared values. The insights provided by this paper also have important implications for travel companies in the gradual recovery of the country’s smoke-free industry under the conditions of the COVID -19 pandemic
{"title":"BRAND PERSONALITY AND REVISIT INTENTION: THE MEDIATING ROLE OF TOURISTS’ SELF-IMAGE CONGRUITY","authors":"Duc Minh Nguyen, Thien Hai Nguyen, Kieu Oanh Nguyen, T. Pham, Thu Huong Nguyen","doi":"10.20867/thm.29.2.8","DOIUrl":"https://doi.org/10.20867/thm.29.2.8","url":null,"abstract":"Purpose – Brand personality plays an important role in the development of tourists’ self-image congruence and revisit intention. This paper attempts to shed light on the relationship between brand personality and self-image congruence and revisit intention through a quantitative analysis. Design – Data were collected from 496 Vietnamese tourists who visited the top five tourist sites in Vietnam, including Ha Long, Phu Quoc, Sapa, Nha Trang, and Hoi An. Methodology – By using SEM in AMOS version 24 CFA was performed to test the the overall measurement model. Findings – Multivariate data analysis demonstrated that five dimensions of brand personalitỵ (Excitement, Sincerity, Sophistication, Competence, and Ruggedness) have a positive effect on self-image congruence and revisit intention. While excitement appears to be most helpful for developing self-image congruence, sincerity has the highest benefit for increasing revisit intention, sincerity has the highest utility for increasing revisit intention. In addition, revisit intention is most influenced by excitement and least influenced by sophistication through selfimage congruence. Originality of the research – The findings highlight the important role of attributes associated with tourist destinations. Managers in the tourism sector should be familiar with these characteristics in order to position or strengthen their destination’s brand with the aim of delivering to each tourist group a customized experience that resonate with their shared values. The insights provided by this paper also have important implications for travel companies in the gradual recovery of the country’s smoke-free industry under the conditions of the COVID -19 pandemic","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Capital Markets and Investment Decision Making Edited by Raj S. Dhankar","authors":"Natali Suštar","doi":"10.20867/thm.29.1.12","DOIUrl":"https://doi.org/10.20867/thm.29.1.12","url":null,"abstract":"","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67731907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose - The aim of this research is to determine if the creative drama method, which has been shown to be effective in hotel management education, is also effective when applied to another student group. Design - A quasi-experimental design was used in the hotel management course taught using the creative drama method and direct instruction. Methodology - The research onion model and a quantitative method were used. A pre-test, a post-test, retention tests, and an attitude scale towards the course were applied to both the control and experimental groups. The time horizon of the study is cross-sectional, as the study was carried out over a specific time period. In the research, data were collected with achievement tests with difference analyses being made. Approach - Based on the idea that information regarding the effectiveness of this method can only be accessed with data obtained by experimentation, a positivist approach is adopted. Findings - The creative drama method is effective in terms of academic success, retention of knowledge, and development of positive attitudes toward the course, even when applied to a different group of students. Originality of the research - The efficiency of the creative drama method in tourism education is not limited to the study group and is not random.
{"title":"HOTEL MANAGEMENT EDUCATION WITH THE CREATIVE DRAMA METHOD: A FOLLOW-UP STUDY","authors":"Tuğçe Özoğul Balyalı, Semra Günay Aktaş","doi":"10.20867/thm.29.1.10","DOIUrl":"https://doi.org/10.20867/thm.29.1.10","url":null,"abstract":"Purpose - The aim of this research is to determine if the creative drama method, which has been shown to be effective in hotel management education, is also effective when applied to another student group. Design - A quasi-experimental design was used in the hotel management course taught using the creative drama method and direct instruction. Methodology - The research onion model and a quantitative method were used. A pre-test, a post-test, retention tests, and an attitude scale towards the course were applied to both the control and experimental groups. The time horizon of the study is cross-sectional, as the study was carried out over a specific time period. In the research, data were collected with achievement tests with difference analyses being made. Approach - Based on the idea that information regarding the effectiveness of this method can only be accessed with data obtained by experimentation, a positivist approach is adopted. Findings - The creative drama method is effective in terms of academic success, retention of knowledge, and development of positive attitudes toward the course, even when applied to a different group of students. Originality of the research - The efficiency of the creative drama method in tourism education is not limited to the study group and is not random.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67731842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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