Purpose The dissertation focuses on time series analysis and is based on several research strategies and methods. The methodology used in the research process was published in four papers as part of international scientific journals indexed in the Web of Science database. Since tourism is one of the most lagged industries in science there is need for new and innovative approaches in key tourist sector determinants modelling and forecasting. This doctoral thesis introduces an extension of time series methodology that focuses on investigating and testing the normal distribution of residuals, as a key adequacy prerequisite of econometric models. This issue has not systematically been considered in quantitative approaches in tourism. The motivation for research of the doctoral thesis are multidimensional: to filter previous research on time series in tourism and to theoretically and empirically improve and redesign time series methodology and methods for tourism. Both issues were successfully presented in one of the published papers. Finally, tourism forecasts should be based on reliable models as evident, from the most recent shocks, ex-ante tourism forecasting has to be considered crucial in evaluating model efficiency. The dissertation aimed to research and develop appropriate econometric models able to capture the specifics of multiple interactions in the tourism market. The research seeks to develop econometric models for the Republics of Slovenia and Croatia, two countries whose economic development is predicated on tourism. Four goals and four specific objectives have been specified during the research process: 1) To introduce an improved time series approach in cointegrated panels. The first specific objective (SO1) is to test at least ten econometric modelling structures that reduce cycle breaks. 2) To examine previous theoretical thinking regarding the cointegration of time series, cross-sectional data, and panels. The second specific objective (SO2) is to outline at least 250 previous empirical studies for the tourism industry. 3) To examine cointegration in tourism data for Slovenia and Croatia. The third objective (SO3) is to model at least three econometric time series equations and mathematical theorems/ lemmas for the tourism industry. 4) To improve and better understand unit root tests in tourism. The specific objective (SO4) is to approach the design of at least three stable and innovative models. Methodology The research relies upon econometric modelling in time series and panels as well as misspecification tests implementation. The study is primarily oriented to the hypotheses testing on a reliable modelling procedure. The research methodology is based on time series and the vector autoregression model (VAR) implementation. Moreover, the cointegrated VAR and the error correction model (ECM) are used. The Granger causality is used to identify trends to determine the direction of the hypothesised research problems. Overall, the stud
本论文以时间序列分析为研究重点，采用了多种研究策略和方法。研究过程中使用的方法发表在四篇论文中，作为Web of Science数据库索引的国际科学期刊的一部分。由于旅游业是科学领域最落后的行业之一，因此需要在关键的旅游部门决定因素建模和预测方面采用新的创新方法。这篇博士论文介绍了时间序列方法的扩展，重点是调查和检验残差的正态分布，作为计量经济模型的关键充分性前提。在旅游业的定量方法中还没有系统地考虑到这个问题。本博士论文的研究动机是多方面的:一是对以往旅游时间序列研究的梳理，二是对旅游时间序列研究方法的理论和实证改进和重新设计。这两个问题都成功地发表在一篇已发表的论文中。最后，旅游预测应该基于可靠的模型，从最近的冲击来看，事前旅游预测必须被认为是评估模型效率的关键。本文旨在研究和开发适当的计量经济模型，以捕捉旅游市场中多种相互作用的具体情况。这项研究力求为斯洛文尼亚共和国和克罗地亚共和国发展计量经济模型，这两个国家的经济发展以旅游业为基础。在研究过程中指定了四个目标和四个具体目标:1)在协整面板中引入改进的时间序列方法。第一个具体目标(SO1)是测试至少十个减少周期中断的计量经济建模结构。2)检验以往关于时间序列、横截面数据和面板协整的理论思考。第二个具体目标(SO2)是概述至少250以前的实证研究的旅游业。3)考察斯洛文尼亚和克罗地亚旅游数据的协整。第三个目标(SO3)是为旅游业建立至少三个计量经济学时间序列方程和数学定理/引理模型。4)完善和更好地理解旅游中的单位根检验。具体目标(SO4)是接近至少三种稳定和创新模型的设计。研究方法依赖于时间序列和面板的计量经济模型以及错误规范测试的实施。本研究主要是针对一个可靠的建模程序的假设检验。研究方法是基于时间序列和向量自回归模型(VAR)实现的。此外，还采用协整VAR和误差修正模型(ECM)。格兰杰因果关系用于识别趋势，以确定假设研究问题的方向。总体而言，本研究采用回归分析和摘要描述性统计。敏感性分析依赖于面板回归。综上所述，博士论文的附加值体现在研究时间序列残差的正态分布，获得准确的解释和预测结果。最重要的研究结果包括时间序列和面板检验以及基于研究假设的建模。主要假设(一种创新的协整方法，基于斯洛文尼亚和克罗地亚的经验证据，为旅游业发展提供了公正、准确和有效的结果)得到了证实。首次发表的论文探讨了使用时间序列数据预测旅游需求的可能性和准确性。理论附加值提供了有关最近一次大流行后果的事前研究结果。本文的实证部分讨论了斯洛文尼亚和克罗地亚每日COVID-19感染和游客到达的方向。假设1:斯洛文尼亚的旅游业发展迅速，预计将继续朝着积极和可持续的方向增长，没有季节性波动;假设2:克罗地亚的旅游业具有悠久的传统，并有机会以前所未有的速度增长。克罗地亚旅游业的波动性很大，具有很高的标准偏差;被证实。此外，在一篇已发表的论文中介绍了建模策略。结果强调了对旅游需求的重大影响，并且根据建模方法，所选决定因素对游客抵达的影响存在。此外，两篇已发表的论文讨论了经济对游客到达的影响方向，反之亦然。随着游客人数的增加，生产率对实际总工资的决定性意义得到了证实。 基于短期效应和两种协整关系对旅游价格进行了建模和预测。可以得出的结论是，旅游需求，由游客人数近似，在不同的决定因素上是不稳定的，这些决定因素以前没有被可靠的计量经济学研究或测试过。因此，达到了设定的目标和具体的研究目的。
{"title":"IMPLEMENTATION OF VECTOR AUTO-REGRESSION MODELS IN TOURISM: STATE OF THE ART ANALYSIS AND FURTHER DEVELOPMENT","authors":"Sergej Gričar","doi":"10.20867/thm.28.3.16","DOIUrl":"https://doi.org/10.20867/thm.28.3.16","url":null,"abstract":"Purpose The dissertation focuses on time series analysis and is based on several research strategies and methods. The methodology used in the research process was published in four papers as part of international scientific journals indexed in the Web of Science database. Since tourism is one of the most lagged industries in science there is need for new and innovative approaches in key tourist sector determinants modelling and forecasting. This doctoral thesis introduces an extension of time series methodology that focuses on investigating and testing the normal distribution of residuals, as a key adequacy prerequisite of econometric models. This issue has not systematically been considered in quantitative approaches in tourism. The motivation for research of the doctoral thesis are multidimensional: to filter previous research on time series in tourism and to theoretically and empirically improve and redesign time series methodology and methods for tourism. Both issues were successfully presented in one of the published papers. Finally, tourism forecasts should be based on reliable models as evident, from the most recent shocks, ex-ante tourism forecasting has to be considered crucial in evaluating model efficiency. The dissertation aimed to research and develop appropriate econometric models able to capture the specifics of multiple interactions in the tourism market. The research seeks to develop econometric models for the Republics of Slovenia and Croatia, two countries whose economic development is predicated on tourism. Four goals and four specific objectives have been specified during the research process: 1) To introduce an improved time series approach in cointegrated panels. The first specific objective (SO1) is to test at least ten econometric modelling structures that reduce cycle breaks. 2) To examine previous theoretical thinking regarding the cointegration of time series, cross-sectional data, and panels. The second specific objective (SO2) is to outline at least 250 previous empirical studies for the tourism industry. 3) To examine cointegration in tourism data for Slovenia and Croatia. The third objective (SO3) is to model at least three econometric time series equations and mathematical theorems/ lemmas for the tourism industry. 4) To improve and better understand unit root tests in tourism. The specific objective (SO4) is to approach the design of at least three stable and innovative models. Methodology The research relies upon econometric modelling in time series and panels as well as misspecification tests implementation. The study is primarily oriented to the hypotheses testing on a reliable modelling procedure. The research methodology is based on time series and the vector autoregression model (VAR) implementation. Moreover, the cointegrated VAR and the error correction model (ECM) are used. The Granger causality is used to identify trends to determine the direction of the hypothesised research problems. Overall, the stud","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44100073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The purpose of this study is to examine how perceived authenticity of ethnic restaurants interacts with personality traits (ethnocentrism and xenocentrism) to predict behavioural intentions. Methodology –A self-administered online questionnaire was utilized. First, participants answered questions to measure their level of ethnocentrism or xenocentrism, Next, they were presented with one of two scenarios (low or high authentic ethnic restaurant), followed by questions to measure their behavioural intentions. Approach – A total of 581 responses were analysed using regression analyses to examine the interaction effect of perceived authenticity and personality traits on behavioural intentions toward ethnic restaurants. Findings – Both ethnocentrism and xenocentrism attenuated the positive impact of perceived authenticity on behavioural intention. The extent to which people are influenced by the authenticity of ethnic restaurants was reduced for consumers with higher levels of ethnocentrism and xenocentrism, Originality of the research – This study examined the role of personality traits (ethnocentrism and xenocentrism), which are important but under-researched in the hospitality literature. Such a study is particularly important because a better understanding of these traits could demonstrate, contrary to popular belief, that authenticity is not always a factor in the success of ethnic restaurants.
{"title":"AUTHENTICITY IN ETHNIC RESTAURANTS: INVESTIGATING THE ROLES OF ETHNOCENTRISM AND XENOCENTRISM","authors":"Jonghan Hyun, Kiwon Lee","doi":"10.20867/thm.28.3.3","DOIUrl":"https://doi.org/10.20867/thm.28.3.3","url":null,"abstract":"Purpose – The purpose of this study is to examine how perceived authenticity of ethnic restaurants interacts with personality traits (ethnocentrism and xenocentrism) to predict behavioural intentions. Methodology –A self-administered online questionnaire was utilized. First, participants answered questions to measure their level of ethnocentrism or xenocentrism, Next, they were presented with one of two scenarios (low or high authentic ethnic restaurant), followed by questions to measure their behavioural intentions. Approach – A total of 581 responses were analysed using regression analyses to examine the interaction effect of perceived authenticity and personality traits on behavioural intentions toward ethnic restaurants. Findings – Both ethnocentrism and xenocentrism attenuated the positive impact of perceived authenticity on behavioural intention. The extent to which people are influenced by the authenticity of ethnic restaurants was reduced for consumers with higher levels of ethnocentrism and xenocentrism, Originality of the research – This study examined the role of personality traits (ethnocentrism and xenocentrism), which are important but under-researched in the hospitality literature. Such a study is particularly important because a better understanding of these traits could demonstrate, contrary to popular belief, that authenticity is not always a factor in the success of ethnic restaurants.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43943442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Naji Gharibi, Seyyed Mohammad Mirtaghian Rudsari, Faizan Ali, Kisang Ryu
Purpose – This study aims to investigate the effects of XR technologies on the behavioral intentions of disabled tourists using a modified Technology Acceptance Model (TAM). Design – The model includes perceived trust, perceived control, perceived efficacy, and perceived enjoyment as determinants of technology acceptance by disabled tourists. The hypotheses derived from the literature were empirically tested. Methodology/Approach – The proposed model was tested by collecting data from 640 disabled tourists in Iran over a six-month period. An online survey was answered after watching two videos, representing the application of VR and AR. A quantitative method was applied, the PLS-SEM method was conducted to analyze the data. Findings – The model was significantly supported by the results on the determinants of attitudes of people with disabilities toward XR technology. Other than the effect of perceived efficiency on PEOU, all the hypotheses were supported, demonstrating the positive effects of each of factors on the attitudes of disabled tourists and their behavioral intentions towards XR technology. Originality of the research – This study significantly expands the academic knowledge on the fundamental factors affecting behavioural intentions of disabled tourists, as 15% of the world’s population. This is the first study to investigate these factors in relation to the disabled tourists and XR technologies. This study will provide insight to marketers and stakeholders on the behavioral intentions of disabled tourists.
{"title":"UNDERSTANDING XR TECHNOLOGY ACCEPTANCE BY PHYSICALLY DISABLED TOURISTS IN MUSEUMS","authors":"Naji Gharibi, Seyyed Mohammad Mirtaghian Rudsari, Faizan Ali, Kisang Ryu","doi":"10.20867/thm.28.3.10","DOIUrl":"https://doi.org/10.20867/thm.28.3.10","url":null,"abstract":"Purpose – This study aims to investigate the effects of XR technologies on the behavioral intentions of disabled tourists using a modified Technology Acceptance Model (TAM). Design – The model includes perceived trust, perceived control, perceived efficacy, and perceived enjoyment as determinants of technology acceptance by disabled tourists. The hypotheses derived from the literature were empirically tested. Methodology/Approach – The proposed model was tested by collecting data from 640 disabled tourists in Iran over a six-month period. An online survey was answered after watching two videos, representing the application of VR and AR. A quantitative method was applied, the PLS-SEM method was conducted to analyze the data. Findings – The model was significantly supported by the results on the determinants of attitudes of people with disabilities toward XR technology. Other than the effect of perceived efficiency on PEOU, all the hypotheses were supported, demonstrating the positive effects of each of factors on the attitudes of disabled tourists and their behavioral intentions towards XR technology. Originality of the research – This study significantly expands the academic knowledge on the fundamental factors affecting behavioural intentions of disabled tourists, as 15% of the world’s population. This is the first study to investigate these factors in relation to the disabled tourists and XR technologies. This study will provide insight to marketers and stakeholders on the behavioral intentions of disabled tourists.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48871770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose - The “new normal” is the period of adaptation during the pandemic COVID -19 that affects both daily and economic activities, leading to the application of strict health regulations in public places such as shopping malls, tourist sites and gastronomic areas. The appearance of the physical service landscape is adapted to the new normal health regulations. The aim of this study is to firstly investigate the influence of the new regulations with the mediating variable of physical service landscape on QSR visit intention. Second, this study aims to examine the influence of Theory of Planned Behavior (TPB) on QSR visit intention. Design/methodology - This study uses convenience sampling on mall visitors in Surabaya who also visit QSR during the COVID-19 pandemic, starting from July to December 2020. The study sample is 313 visitors which are acquired through questionnaires distributed both online and offline. The data will be analyzed using the technique PLS-SEM 3.0. Findings - Firstly, in the direct path, the results showed that the new-normal regulation significantly influences physical servicescape (exterior design, interior design, and QSR location). Secondly, TPB, which are attitude, subjective norm, and perceived behavioral control, significantly influence QSR visiting intention. In the indirect path, new-normal regulation significantly influences visitors’ intention towards the mediating variable of interior design, while in contrast exterior design and QSR location do not significantly mediate. Originality - This study specifically discusses the changes in the design of the physical service landscape since the implementation of the new-normal regulation caused by the COVID-19 pandemic, which both directly and indirectly influences the behavior of visitors in public areas. Research implication/practical implication - In terms of literature, this study contributes to a deeper understanding of the healthcare service landscape, which interacts with both architecture and marketing, in terms of individual behavior. Furthermore, this study practically helps mall management in deciding the marketing strategy and QSR outlet management to survive in the pandemic by following applicable healthcare protocols.
{"title":"SURVIVING THE NEW-NORMAL: A STUDY ON PHYSICAL SERVICESCAPE AND VISITOR BEHAVIOR IN QUICK-SERVICE RESTAURANTS IN MALLS IN SURABAYA, INDONESIA","authors":"Njo Anastasia, Kevin Gunawan, Jani Rahardjo","doi":"10.20867/thm.28.3.7","DOIUrl":"https://doi.org/10.20867/thm.28.3.7","url":null,"abstract":"Purpose - The “new normal” is the period of adaptation during the pandemic COVID -19 that affects both daily and economic activities, leading to the application of strict health regulations in public places such as shopping malls, tourist sites and gastronomic areas. The appearance of the physical service landscape is adapted to the new normal health regulations. The aim of this study is to firstly investigate the influence of the new regulations with the mediating variable of physical service landscape on QSR visit intention. Second, this study aims to examine the influence of Theory of Planned Behavior (TPB) on QSR visit intention. Design/methodology - This study uses convenience sampling on mall visitors in Surabaya who also visit QSR during the COVID-19 pandemic, starting from July to December 2020. The study sample is 313 visitors which are acquired through questionnaires distributed both online and offline. The data will be analyzed using the technique PLS-SEM 3.0. Findings - Firstly, in the direct path, the results showed that the new-normal regulation significantly influences physical servicescape (exterior design, interior design, and QSR location). Secondly, TPB, which are attitude, subjective norm, and perceived behavioral control, significantly influence QSR visiting intention. In the indirect path, new-normal regulation significantly influences visitors’ intention towards the mediating variable of interior design, while in contrast exterior design and QSR location do not significantly mediate. Originality - This study specifically discusses the changes in the design of the physical service landscape since the implementation of the new-normal regulation caused by the COVID-19 pandemic, which both directly and indirectly influences the behavior of visitors in public areas. Research implication/practical implication - In terms of literature, this study contributes to a deeper understanding of the healthcare service landscape, which interacts with both architecture and marketing, in terms of individual behavior. Furthermore, this study practically helps mall management in deciding the marketing strategy and QSR outlet management to survive in the pandemic by following applicable healthcare protocols.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45831394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose Travel for the purpose of visiting festivals represents a fast-growing segment of the tourism market and is a unique opportunity for destinations development based on the fact that festivals provide various economic benefits to the local community. Festivals can have a significant effect on promotion and brand awareness of a destination and are capable of generating significant tourism income. Organizing festivals can attract visitors to the destination outside of the main tourist season and possibly even to destinations and regions they would not otherwise consider visiting. Festival environment can provide a unique and memorable experience to the visitors based around their specific interests. Providing memorable experiences to festival visitors leads to multiple positive outcomes and should be the focus of festival organizers and researchers. Wine festivals combine elements of wine and festival tourism and are a perfect opportunity to create unique experiences. They are defined as special events which are based on showcasing local wines, food and culture. Wine festivals are usually held in picturesque settings within wine regions which only adds to their attractiveness and makes them an ideal platform to create memorable experiences. Visiting wine festivals can be a main motive for travel to a certain destination as well as a specific experience that visitors want to immerse in during their stay at a destination. A comprehensive literature reviews has revealed a limited amount of research that views wine festival visitors experience as a multidimensional construct. Experience economy research has been based on the assumption that consumption has a hedonistic component and that decisions on purchases (or travel) are made with a combination of rational (cognitive) and irrational (emotional) elements. Multidimensional model of consumer experience has been originally proposed by Pine and Gilmore (1999) which consisted of four dimensions (escape, education, entertainment and environment) and has since been the base of a large number of tourism studies that have empirically tested the concept in various tourism settings. Research has shown that tourism experiences are subjective to the consumer and context specific. In other words, experience and its underlining dimensions will greatly vary depending on the platform on which they are created (i.e., restaurant, festival, resort, shopping) and will depended on the different kind of socio-demographic and psychological characteristics of the consumer. Therefore, purpose of this research is to conceptualize a theoretical framework that explains the experience of wine festival visitors through its dimensions, ancendents and consequences. From an empirical standpoint the goal of the research is to segment wine festival visitors based on the developed framework within the experience economy context. Methodology In order to test the proposed research hypotheses, an empirical study based on primary da
{"title":"MULTIVARIATE STATISTICAL ANALYSIS OF WINE FESTIVAL VISITOR EXPERIENCE","authors":"Srđan Mitrović","doi":"10.20867/thm.28.3.13","DOIUrl":"https://doi.org/10.20867/thm.28.3.13","url":null,"abstract":"Purpose Travel for the purpose of visiting festivals represents a fast-growing segment of the tourism market and is a unique opportunity for destinations development based on the fact that festivals provide various economic benefits to the local community. Festivals can have a significant effect on promotion and brand awareness of a destination and are capable of generating significant tourism income. Organizing festivals can attract visitors to the destination outside of the main tourist season and possibly even to destinations and regions they would not otherwise consider visiting. Festival environment can provide a unique and memorable experience to the visitors based around their specific interests. Providing memorable experiences to festival visitors leads to multiple positive outcomes and should be the focus of festival organizers and researchers. Wine festivals combine elements of wine and festival tourism and are a perfect opportunity to create unique experiences. They are defined as special events which are based on showcasing local wines, food and culture. Wine festivals are usually held in picturesque settings within wine regions which only adds to their attractiveness and makes them an ideal platform to create memorable experiences. Visiting wine festivals can be a main motive for travel to a certain destination as well as a specific experience that visitors want to immerse in during their stay at a destination. A comprehensive literature reviews has revealed a limited amount of research that views wine festival visitors experience as a multidimensional construct. Experience economy research has been based on the assumption that consumption has a hedonistic component and that decisions on purchases (or travel) are made with a combination of rational (cognitive) and irrational (emotional) elements. Multidimensional model of consumer experience has been originally proposed by Pine and Gilmore (1999) which consisted of four dimensions (escape, education, entertainment and environment) and has since been the base of a large number of tourism studies that have empirically tested the concept in various tourism settings. Research has shown that tourism experiences are subjective to the consumer and context specific. In other words, experience and its underlining dimensions will greatly vary depending on the platform on which they are created (i.e., restaurant, festival, resort, shopping) and will depended on the different kind of socio-demographic and psychological characteristics of the consumer. Therefore, purpose of this research is to conceptualize a theoretical framework that explains the experience of wine festival visitors through its dimensions, ancendents and consequences. From an empirical standpoint the goal of the research is to segment wine festival visitors based on the developed framework within the experience economy context. Methodology In order to test the proposed research hypotheses, an empirical study based on primary da","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48990043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose - The primary study objective is to determine the interaction between economic, financial, and tourism development in Vietnam for the 1990-2020 intervals. Design - This study is conducted through a combination of qualitative and quantitative methods using secondary data from WorldBank, Ourworldindata, and the Vietnam Bureau of Statistics. Methodology: The ARDL model is a statistically more robust approach for cointegration testing; then the ECM model was used to test for short-term effects and finally the Granger test for causality between the observed variables. Findings - Investigating the vital internal force that promotes tourism development reveals that finance and economic growth are crucially crucial during the 31-year study period. To illustrate, the economic and financial contribution to the positive change of tourism is up to 30.4% and 18.1%, respectively. Excitedly, the Granger test demonstrates a one-way causal relationship between economic growth and tourism development, tourism development, and finance development, and finance development and economic growth. In other words, it is a circle that demonstrates a consistently positive impact from tourism development to finance development, from finance development to economic growth, and finally, from economic growth to tourism development. The originality of the research - This paper highlights the role and impact level of the economic and financial sector on the tourism industry of a new Asian tiger and can be considered as the first study on Vietnam. The findings investigate how the economy functioned in the past and support policymakers in establishing future development policies, particularly in post-pandemic recovery.
{"title":"THE EFFECT OF FINANCIAL AND ECONOMIC GROWTH ON TOURISM DEVELOPMENT IN EMERGING ECONOMIES: A STUDY OF VIETNAM FOR THE INTERVAL 1990-2020.","authors":"Thi Phuong Thao Hoang","doi":"10.20867/thm.28.3.9","DOIUrl":"https://doi.org/10.20867/thm.28.3.9","url":null,"abstract":"Purpose - The primary study objective is to determine the interaction between economic, financial, and tourism development in Vietnam for the 1990-2020 intervals. Design - This study is conducted through a combination of qualitative and quantitative methods using secondary data from WorldBank, Ourworldindata, and the Vietnam Bureau of Statistics. Methodology: The ARDL model is a statistically more robust approach for cointegration testing; then the ECM model was used to test for short-term effects and finally the Granger test for causality between the observed variables. Findings - Investigating the vital internal force that promotes tourism development reveals that finance and economic growth are crucially crucial during the 31-year study period. To illustrate, the economic and financial contribution to the positive change of tourism is up to 30.4% and 18.1%, respectively. Excitedly, the Granger test demonstrates a one-way causal relationship between economic growth and tourism development, tourism development, and finance development, and finance development and economic growth. In other words, it is a circle that demonstrates a consistently positive impact from tourism development to finance development, from finance development to economic growth, and finally, from economic growth to tourism development. The originality of the research - This paper highlights the role and impact level of the economic and financial sector on the tourism industry of a new Asian tiger and can be considered as the first study on Vietnam. The findings investigate how the economy functioned in the past and support policymakers in establishing future development policies, particularly in post-pandemic recovery.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41794295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose Sustainable marketing, which emerged as the third development phase of green marketing, evolved from the economics of sustainable development. It is defined as a simultaneous balanced approach that incorporates and integrates economic, environmental and social goals, while meeting the needs of all stakeholders and respecting the needs of future generations. Such an approach is considered an obligation, rather than an option, and it represents the focus of this doctoral dissertation. In our post-industrial society, highly-educated human resources and knowledge are the most valuable resources and the key prerequisites for the economic development, prosperity and well-being of each individual and of the society as a whole. Therefore, the traditional role of higher education and its institutions has become more important, and this in turn determines great challenges as these institutions are considered the essence of intellectual, cultural, social and technological development of the community (Meštrović, 2017), the fundamental lever and spitirus movens for sustainable development of the society as a whole. Existing research in the field of sustainable marketing is predominantly focused on forprofit sector, while a further extensive and comprehensive literature review identified the lack of research addressing sustainable marketing in the context of public sector, including the higher education sector and public higher education institutions. In order to address the identified research gap and follow the relevant research recommendations, the basic objectives of this dissertation were defined as follows: (1) to investigate and design a systematic and comprehensive critical account of the existing theoretical knowledge in the field of sustainable marketing, (2) to develop and test a conceptual model aimed at measuring the impact of sustainable marketing in higher education, defined by three dimensions: promotion and education for sustainable development, sustainable marketing activities and implementation benefits, on higher education performance, assessed by service quality and success in achieving the multiple objectives of higher education institution, and (3) to test the proposed hypotheses. Methodology To achieve the empirical objectives of the study, a two-stage approach was adopted. The comprehensive literature review was followed by exploratory primary research suitable to explore the attitudes and perceptions of key stakeholders on sustainable marketing and its application in higher education institutions, using a developed measurement instrument to capture attitudes and perceptions toward manifest forms of sustainable marketing in higher education. The research was conducted using a pre-tested online questionnaire on a purposive sample of experts, where 104 valid and complete responses from selected stakeholders related to higher education were received. Qualitative analysis was conducted using the Hotjar online numerical coding and
{"title":"SUSTAINABLE MARKETING IN HIGHER EDUCATION","authors":"Dunja Meštrović","doi":"10.20867/thm.28.3.12","DOIUrl":"https://doi.org/10.20867/thm.28.3.12","url":null,"abstract":"Purpose Sustainable marketing, which emerged as the third development phase of green marketing, evolved from the economics of sustainable development. It is defined as a simultaneous balanced approach that incorporates and integrates economic, environmental and social goals, while meeting the needs of all stakeholders and respecting the needs of future generations. Such an approach is considered an obligation, rather than an option, and it represents the focus of this doctoral dissertation. In our post-industrial society, highly-educated human resources and knowledge are the most valuable resources and the key prerequisites for the economic development, prosperity and well-being of each individual and of the society as a whole. Therefore, the traditional role of higher education and its institutions has become more important, and this in turn determines great challenges as these institutions are considered the essence of intellectual, cultural, social and technological development of the community (Meštrović, 2017), the fundamental lever and spitirus movens for sustainable development of the society as a whole. Existing research in the field of sustainable marketing is predominantly focused on forprofit sector, while a further extensive and comprehensive literature review identified the lack of research addressing sustainable marketing in the context of public sector, including the higher education sector and public higher education institutions. In order to address the identified research gap and follow the relevant research recommendations, the basic objectives of this dissertation were defined as follows: (1) to investigate and design a systematic and comprehensive critical account of the existing theoretical knowledge in the field of sustainable marketing, (2) to develop and test a conceptual model aimed at measuring the impact of sustainable marketing in higher education, defined by three dimensions: promotion and education for sustainable development, sustainable marketing activities and implementation benefits, on higher education performance, assessed by service quality and success in achieving the multiple objectives of higher education institution, and (3) to test the proposed hypotheses. Methodology To achieve the empirical objectives of the study, a two-stage approach was adopted. The comprehensive literature review was followed by exploratory primary research suitable to explore the attitudes and perceptions of key stakeholders on sustainable marketing and its application in higher education institutions, using a developed measurement instrument to capture attitudes and perceptions toward manifest forms of sustainable marketing in higher education. The research was conducted using a pre-tested online questionnaire on a purposive sample of experts, where 104 valid and complete responses from selected stakeholders related to higher education were received. Qualitative analysis was conducted using the Hotjar online numerical coding and ","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46641010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The successful operation of medical tourism mobile applications primarily depends on the extent to which users are fully motivated to adopt their use. Therefore, the primary purpose of this study was to investigate the factors influencing medical tourism mobile application usage intentions. This study applied the unified theory of acceptance and use of technology (UTAUT2) to build a comprehensive model that explains users’ intentions to use medical tourism mobile apps. Our research findings confirm the validity of the UTAUT2 in explaining users’ intentions to use medical tourism mobile apps in the context of medical tourism mobile services. Additionally, the results focus on the enhancement in the role of the other rather that contextual attributes of the IT/IS environment (i.e., personal involvement and personal innovativeness). This study can confirm the importance of the UTAUT2 constructs in the setting of medical tourism mobile app usage. By conducting surveys, medical tourism mobile app designers can know that personal involvement and personal innovativeness lead to influences on the effectiveness of corporate marketing efforts relating to using mobile medical apps.
{"title":"The Role of Individual Factors in Users’ Intentions to Use Medical Tourism Mobile Apps","authors":"Chiao-Chen Chang","doi":"10.3390/tourhosp3040057","DOIUrl":"https://doi.org/10.3390/tourhosp3040057","url":null,"abstract":"The successful operation of medical tourism mobile applications primarily depends on the extent to which users are fully motivated to adopt their use. Therefore, the primary purpose of this study was to investigate the factors influencing medical tourism mobile application usage intentions. This study applied the unified theory of acceptance and use of technology (UTAUT2) to build a comprehensive model that explains users’ intentions to use medical tourism mobile apps. Our research findings confirm the validity of the UTAUT2 in explaining users’ intentions to use medical tourism mobile apps in the context of medical tourism mobile services. Additionally, the results focus on the enhancement in the role of the other rather that contextual attributes of the IT/IS environment (i.e., personal involvement and personal innovativeness). This study can confirm the importance of the UTAUT2 constructs in the setting of medical tourism mobile app usage. By conducting surveys, medical tourism mobile app designers can know that personal involvement and personal innovativeness lead to influences on the effectiveness of corporate marketing efforts relating to using mobile medical apps.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"16 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79738256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Province of Rieti (Italy) hosts well-preserved historical villages rich in natural and cultural resources, as well as attractive food traditions. Consequently, being close to the Metropolitan City of Rome, many urban residents may consider it an ideal place for out-of-town trips integrating a mix of nature, taste, and culture. Based on these premises, the research answers the following questions: what are the most attractive destinations for out-of-town trips in the Province of Rieti? What territorial factors may negatively affect local tourism attractiveness? To answer these questions, a multidimensional quantitative analysis is developed at the municipal scale through the design and implementation of a composite index based on two dimensions (tourism attractiveness and territorial development). The results of the quantitative analysis suggest how the small municipalities located in the Province of Rieti are characterized by a heterogeneous mix of tourism attractiveness and territorial development, and most of them may be ideal destinations for out-of-town trips. However, supra-local development strategies (such as the Reatini Mountains strategy) are needed to narrow the territorial and socioeconomic distances from the poles of services and to elaborate a culturally sustainable local tourism offer that may foster entrepreneurship, increase welfare, and trigger rural development in the localities.
{"title":"An Out-of-Town Trip in the Province of Rieti: A Multidimensional Analysis of the Tourism Attractiveness and Territorial Development of the Localities","authors":"Andrea Salustri","doi":"10.3390/tourhosp3040056","DOIUrl":"https://doi.org/10.3390/tourhosp3040056","url":null,"abstract":"The Province of Rieti (Italy) hosts well-preserved historical villages rich in natural and cultural resources, as well as attractive food traditions. Consequently, being close to the Metropolitan City of Rome, many urban residents may consider it an ideal place for out-of-town trips integrating a mix of nature, taste, and culture. Based on these premises, the research answers the following questions: what are the most attractive destinations for out-of-town trips in the Province of Rieti? What territorial factors may negatively affect local tourism attractiveness? To answer these questions, a multidimensional quantitative analysis is developed at the municipal scale through the design and implementation of a composite index based on two dimensions (tourism attractiveness and territorial development). The results of the quantitative analysis suggest how the small municipalities located in the Province of Rieti are characterized by a heterogeneous mix of tourism attractiveness and territorial development, and most of them may be ideal destinations for out-of-town trips. However, supra-local development strategies (such as the Reatini Mountains strategy) are needed to narrow the territorial and socioeconomic distances from the poles of services and to elaborate a culturally sustainable local tourism offer that may foster entrepreneurship, increase welfare, and trigger rural development in the localities.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"11 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86613223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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