Purpose – The aim of this paper is to empirically examine residents’ perceptions of waste sorting and to research whether residents’ behavior regarding waste sorting has an impact on the sustainable development of a tourist destination. Design – A questionnaire with four constructs was designed: attitudes towards waste sorting, perceived behavioral control, waste sorting behavior and sustainable development of a tourist destination. Data were collected from a sample of 579 residents of the Kvarner islands. Methodology – Univariate and multivariate statistical analysis were used for statistical analysis. Hypotheses were tested using PLS-SEM. Approach – The research was conducted on the Kvarner islands (Krk, Cres, Lošinj and Rab) in August and September 2022. Findings – Attitudes of residents towards waste sorting positively influence the behavior of residents of the Kvarner islands towards waste sorting. PBC also positively influences the behavior related to waste sorting. Residents’ behavior regarding waste sorting positively influences sustainable development in Kvarner islands. Originality of the research – Research on waste sorting concerning the residents of Kvarner islands is scarce. Therefore, this paper provides a rare insight into the theoretical and practical implications that are useful for destination development planners and destination management.
{"title":"RESIDENTS’ PERCEPTION ON WASTE SORTING ON THE KVARNER ISLANDS","authors":"Antonio Dekanić, Marinela Krstinić Nižić","doi":"10.20867/thm.29.1.5","DOIUrl":"https://doi.org/10.20867/thm.29.1.5","url":null,"abstract":"Purpose – The aim of this paper is to empirically examine residents’ perceptions of waste sorting and to research whether residents’ behavior regarding waste sorting has an impact on the sustainable development of a tourist destination. Design – A questionnaire with four constructs was designed: attitudes towards waste sorting, perceived behavioral control, waste sorting behavior and sustainable development of a tourist destination. Data were collected from a sample of 579 residents of the Kvarner islands. Methodology – Univariate and multivariate statistical analysis were used for statistical analysis. Hypotheses were tested using PLS-SEM. Approach – The research was conducted on the Kvarner islands (Krk, Cres, Lošinj and Rab) in August and September 2022. Findings – Attitudes of residents towards waste sorting positively influence the behavior of residents of the Kvarner islands towards waste sorting. PBC also positively influences the behavior related to waste sorting. Residents’ behavior regarding waste sorting positively influences sustainable development in Kvarner islands. Originality of the research – Research on waste sorting concerning the residents of Kvarner islands is scarce. Therefore, this paper provides a rare insight into the theoretical and practical implications that are useful for destination development planners and destination management.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose – The overall purpose of this study is to assess consumers’ behavioural intentions regarding virtual tourism COVID -19 using the TPB. This work sought to assess the applicability of TPB utilising its foremost constructs, i.e., attitude, subjective norm, and perceived behavioural control, with the inclusion of perceived security. Design/Methodology – A web-based questionnaire was utilised to gather the data that was randomised. A link to a Google form was posted on the websites of travel companies offering virtual tours and other social networking sites from August 1, 2021, to September 15, 2021, resulting in 408 usable responses. The data were analysed via SEM using the programmes AMOS and SPSS, and statistical analysis was performed for the proposed hypotheses. Approach – This paper presents the latest findings and important details about consumers’ behavioural intentions regarding virtual tourism in a bid to provide insightful details for the tourism and travel sector in general and for travel agencies offering virtual tourism packages in particular. Findings – Research findings suggest that subjective norm and perceived safety influence people’s behavioural intentions toward virtual tourism as an alternate to on-site tourism. 52% of the variance in behavioural intention toward virtual tourism during the Corona virus period was explained by the factors as a whole. Originality – This study lends to the evaluation of consumer interest in virtual travel by linking the TPB variables to perceived safety, making it a novelty of its kind. So far as the authors are aware, no previous work in the Indian context has evaluated TPB by including a measure of perceived safety in its attempt to shed light on Indians’ behaviour toward virtual tourism.
{"title":"UNDERSTANDING BEHAVIOURAL INTENTION OF EXPERIENCING VIRTUAL TOURISM DURING COVID-19: AN EXTENSION OF THEORY OF PLANNED BEHAVIOUR","authors":"Sheeba Hamid, Ruksar Ali, Sujood, Syed Talha Jameel, M. Azhar, Samiha Siddiqui","doi":"10.20867/thm.29.3.10","DOIUrl":"https://doi.org/10.20867/thm.29.3.10","url":null,"abstract":"Purpose – The overall purpose of this study is to assess consumers’ behavioural intentions regarding virtual tourism COVID -19 using the TPB. This work sought to assess the applicability of TPB utilising its foremost constructs, i.e., attitude, subjective norm, and perceived behavioural control, with the inclusion of perceived security. Design/Methodology – A web-based questionnaire was utilised to gather the data that was randomised. A link to a Google form was posted on the websites of travel companies offering virtual tours and other social networking sites from August 1, 2021, to September 15, 2021, resulting in 408 usable responses. The data were analysed via SEM using the programmes AMOS and SPSS, and statistical analysis was performed for the proposed hypotheses. Approach – This paper presents the latest findings and important details about consumers’ behavioural intentions regarding virtual tourism in a bid to provide insightful details for the tourism and travel sector in general and for travel agencies offering virtual tourism packages in particular. Findings – Research findings suggest that subjective norm and perceived safety influence people’s behavioural intentions toward virtual tourism as an alternate to on-site tourism. 52% of the variance in behavioural intention toward virtual tourism during the Corona virus period was explained by the factors as a whole. Originality – This study lends to the evaluation of consumer interest in virtual travel by linking the TPB variables to perceived safety, making it a novelty of its kind. So far as the authors are aware, no previous work in the Indian context has evaluated TPB by including a measure of perceived safety in its attempt to shed light on Indians’ behaviour toward virtual tourism.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pahrudin Pahrudin, Li-Wei Liu, Achlan Fahlevi Royanow, I. Kholid
Purpose – This study aims to explore the perception of local society regarding the government’s hosting of a large-sport event such as the MotoGP in Indonesia, using social exchange theory such as economic, social, cultural, and environmental aspects to support tourism development and destination image. Design/methodology – This study provides the locals’ perception of the large-sport events of MotoGP Indonesia in 2022 using a quantitative approach through Structural Equation ModelPartial Least Square (SEM-PLS). Findings – The results indicate that economic, social, and cultural perceptions significantly support tourism development and destination image in Indonesia. However, environmental perceptions were not significant and did not support the hypothesis that they support tourism development. Therefore, it can be concluded that this significant event can contribute to the development of tourism and destination image in Indonesia. Originality of the research – To the best of the authors’ knowledge, this is the first study to examine the mega sporting event and tourism destination using multiple indicators, such as economic, social, cultural, and environmental. In addition, this is the first study to examine the host perception of the MotoGP mega sporting event in Indonesia.
{"title":"A LARGE-SPORT EVENT AND ITS INFLUENCE ON TOURISM DESTINATION IMAGE IN INDONESIA","authors":"Pahrudin Pahrudin, Li-Wei Liu, Achlan Fahlevi Royanow, I. Kholid","doi":"10.20867/thm.29.3.2","DOIUrl":"https://doi.org/10.20867/thm.29.3.2","url":null,"abstract":"Purpose – This study aims to explore the perception of local society regarding the government’s hosting of a large-sport event such as the MotoGP in Indonesia, using social exchange theory such as economic, social, cultural, and environmental aspects to support tourism development and destination image. Design/methodology – This study provides the locals’ perception of the large-sport events of MotoGP Indonesia in 2022 using a quantitative approach through Structural Equation ModelPartial Least Square (SEM-PLS). Findings – The results indicate that economic, social, and cultural perceptions significantly support tourism development and destination image in Indonesia. However, environmental perceptions were not significant and did not support the hypothesis that they support tourism development. Therefore, it can be concluded that this significant event can contribute to the development of tourism and destination image in Indonesia. Originality of the research – To the best of the authors’ knowledge, this is the first study to examine the mega sporting event and tourism destination using multiple indicators, such as economic, social, cultural, and environmental. In addition, this is the first study to examine the host perception of the MotoGP mega sporting event in Indonesia.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose- This paper intends to analyze the impact of the destination image and the information sources which are: 1 / word of mouth (Wom), 2 / electronic word of mouth (eWom) and 3 / commercial sources, on the medical image of a destination and the intention to visit it for medical purposes. Methodology/Design/Approach- An exploratory study was carried out with 247 people of different nationalities who have undergone surgery abroad or who are planning to do so. Three versions of the surveys were administered on Google Forms. The data were analyzed by the method of structural equations. Findings- The main results are: 1 / The image of the destination significantly influences the medical image and the intention to travel. 2 / The information sources that most help in choosing a medical destination are consecutively: 1/the eWom, 2/ the Wom, and 3/ the commercial sources. Whereas, the sources that have the most impact on intention to travel are 1/Wom and 2/eWom. Originality of the research- This research highlights the importance of reflecting a positive image of the whole country (safety, attractiveness, hospitality of the people, etc.) and not just promoting its medical image. The second contribution of this study is to show the importance of eWom, Wom and commercial sources in the country choice process.
{"title":"The impact of the destination image and the information sources on the perception of the medical image of the country and the intention to visit it for medical purposes Edit Download","authors":"Asma Chaieb, Safa Chaieb","doi":"10.20867/thm.29.3.7","DOIUrl":"https://doi.org/10.20867/thm.29.3.7","url":null,"abstract":"Purpose- This paper intends to analyze the impact of the destination image and the information sources which are: 1 / word of mouth (Wom), 2 / electronic word of mouth (eWom) and 3 / commercial sources, on the medical image of a destination and the intention to visit it for medical purposes. Methodology/Design/Approach- An exploratory study was carried out with 247 people of different nationalities who have undergone surgery abroad or who are planning to do so. Three versions of the surveys were administered on Google Forms. The data were analyzed by the method of structural equations. Findings- The main results are: 1 / The image of the destination significantly influences the medical image and the intention to travel. 2 / The information sources that most help in choosing a medical destination are consecutively: 1/the eWom, 2/ the Wom, and 3/ the commercial sources. Whereas, the sources that have the most impact on intention to travel are 1/Wom and 2/eWom. Originality of the research- This research highlights the importance of reflecting a positive image of the whole country (safety, attractiveness, hospitality of the people, etc.) and not just promoting its medical image. The second contribution of this study is to show the importance of eWom, Wom and commercial sources in the country choice process.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dr Sinto SUNARYO, Universitas Sebelas, Maret, PhD Lecturer Sarwoto, M.Sc Alifah Faidurrohmah FIBAYANI, Dr Juliani Dyah TRISNAWATI
Purpose – This study examined the influence of mindfulness in its relationship to creativity and work engagement, which could increase proactive service performance and customer satisfaction while reducing the negative impact of customer incivility. Methodology/Design/Approach – The survey was conducted using a snowball system among 260 hotel employees who voluntarily participated. The Partial Least Square (PLS) method was used to analyse the data collected. Findings – This study found a positive impact of mindfulness on employee creativity, proactive service performance, and customer satisfaction. Customer incivility was also found to affects work engagement as a precedent of proactive service performance and as a mediating variable on customer incivility and proactive service performance. Originality of the research – This research develops a comprehensive model that analyses the influence of mindfulness on creativity, proactive service performance, and customer satisfaction, taking into account customer incivility in affecting work engagement and proactive service performance
{"title":"How does mindfulness affect employee attitude and behavior toward work-related outcomes?","authors":"Dr Sinto SUNARYO, Universitas Sebelas, Maret, PhD Lecturer Sarwoto, M.Sc Alifah Faidurrohmah FIBAYANI, Dr Juliani Dyah TRISNAWATI","doi":"10.20867/thm.29.4.3","DOIUrl":"https://doi.org/10.20867/thm.29.4.3","url":null,"abstract":"Purpose – This study examined the influence of mindfulness in its relationship to creativity and work engagement, which could increase proactive service performance and customer satisfaction while reducing the negative impact of customer incivility. Methodology/Design/Approach – The survey was conducted using a snowball system among 260 hotel employees who voluntarily participated. The Partial Least Square (PLS) method was used to analyse the data collected. Findings – This study found a positive impact of mindfulness on employee creativity, proactive service performance, and customer satisfaction. Customer incivility was also found to affects work engagement as a precedent of proactive service performance and as a mediating variable on customer incivility and proactive service performance. Originality of the research – This research develops a comprehensive model that analyses the influence of mindfulness on creativity, proactive service performance, and customer satisfaction, taking into account customer incivility in affecting work engagement and proactive service performance","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose - The extended theory of planned behavior (TPB) (Ajzen, 1991) is used in this research to understand the post-pandemic behavioral intentions of tourism and hospitality employees in relation to their use of information technology. Design/methodology/approach - Data were collected using an online survey, and 449 responses were considered to meet the selection criteria. Structural equation model (SEM) is used to empirically test the proposed research model. Findings - The results of SEM show that all the variables of TPB (attitude, subjective norm and perceived behavioral control) along with trust are positively associated with the behavioral intention of employees in T&H industry towards the use of information technology and the model has better predictive power. Originality/value- This study provided deep insights and outstanding contributions to the theoretical framework and proposed a model for post-pandemic employee behavioral intention regarding the use of IT. This study explores the factors that influence T&H employees’ postpandemic behavioral intentions regarding information technology use. It also explores and integrates the various benefits of information technology to T&H industry employees and provides insight to hotel employees, travel agents, tour operators, and other stakeholders.
{"title":"Post-pandemic intention of the tourism and hospitality (t&h) industry employees towards the use of information technology","authors":"Sujood, Rukar Ali, Mohd Arwab, Sheeba Hamid","doi":"10.20867/thm.29.2.12","DOIUrl":"https://doi.org/10.20867/thm.29.2.12","url":null,"abstract":"Purpose - The extended theory of planned behavior (TPB) (Ajzen, 1991) is used in this research to understand the post-pandemic behavioral intentions of tourism and hospitality employees in relation to their use of information technology. Design/methodology/approach - Data were collected using an online survey, and 449 responses were considered to meet the selection criteria. Structural equation model (SEM) is used to empirically test the proposed research model. Findings - The results of SEM show that all the variables of TPB (attitude, subjective norm and perceived behavioral control) along with trust are positively associated with the behavioral intention of employees in T&H industry towards the use of information technology and the model has better predictive power. Originality/value- This study provided deep insights and outstanding contributions to the theoretical framework and proposed a model for post-pandemic employee behavioral intention regarding the use of IT. This study explores the factors that influence T&H employees’ postpandemic behavioral intentions regarding information technology use. It also explores and integrates the various benefits of information technology to T&H industry employees and provides insight to hotel employees, travel agents, tour operators, and other stakeholders.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67731771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Green Economy: Opportunities and Challenges An International Perspective","authors":"Tatjana Špoljarić","doi":"10.20867/thm.29.2.14","DOIUrl":"https://doi.org/10.20867/thm.29.2.14","url":null,"abstract":"","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67731892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose - The main aim is to find out the effects of interest and deprivation type of epistemic curiosity (EC) on innovative work behaviour (IWB) in this study. In addition, the IWB and EC levels of the employees of five-star hotels are compared considering their personal characteristics. Design - Hypotheses were tested within correlational research and causal-comparative research design. Methodology - This research utilized quantitative research methods. Originality of the Research- The current study focuses on a relatively unexplored area, EC in hospitality enterprises and its relationships with IWB. Findings - Data were collected from 247 hotel employees working in five-star hotels in Antalya, Turkey. The results showed that the IWB and EC levels of hotel employees were high. Moreover, the interest and deprivation type of curiosity affected their IWB. In addition, differences in EC level were found in relation to their personal characteristics. However, no difference was found in IWB levels.
{"title":"INVESTIGATING THE EFFECTS OF EPISTEMIC CURIOSITY ON INNOVATIVE WORK BEHAVIOUR: A STUDY ON HOTEL EMPLOYEES","authors":"Elbeyi Pelit, Esra Katircioglu","doi":"10.20867/thm.29.1.6","DOIUrl":"https://doi.org/10.20867/thm.29.1.6","url":null,"abstract":"Purpose - The main aim is to find out the effects of interest and deprivation type of epistemic curiosity (EC) on innovative work behaviour (IWB) in this study. In addition, the IWB and EC levels of the employees of five-star hotels are compared considering their personal characteristics. Design - Hypotheses were tested within correlational research and causal-comparative research design. Methodology - This research utilized quantitative research methods. Originality of the Research- The current study focuses on a relatively unexplored area, EC in hospitality enterprises and its relationships with IWB. Findings - Data were collected from 247 hotel employees working in five-star hotels in Antalya, Turkey. The results showed that the IWB and EC levels of hotel employees were high. Moreover, the interest and deprivation type of curiosity affected their IWB. In addition, differences in EC level were found in relation to their personal characteristics. However, no difference was found in IWB levels.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose - There is a scarcity of research to provide an in-depth understanding of spa service outcomes. This research note aims to examine the characteristics of spa service outcomes from three sources of information. Design/methodology - The information from past studies, online reviews, and customer interviews is analysed through a content analysis method. Findings - First, service outcomes in the spa industry involve two attributes: physical and mental outcomes. Second, the assessment of customer satisfaction on spa services includes two elements: service satisfaction and outcome satisfaction. Third, spa service outcomes may be regarded as a distinct variable as the experiences of spa service outcomes may be depended on certain factors (e.g. skills of therapists and the understanding of customer needs), meanwhile, they also have subsequent influences on post-consumption behaviours. Originality - This is an initial study to fully examine the characteristics of spa service outcomes. The study has conceptualised spa service outcomes for future investigation to strengthen knowledge development in the field.
{"title":"UNDERSTANDING SERVICE OUTCOMES IN THE SPA INDUSTRY","authors":"Piyavit Thipbharos, A. Sangpikul","doi":"10.20867/thm.29.1.7","DOIUrl":"https://doi.org/10.20867/thm.29.1.7","url":null,"abstract":"Purpose - There is a scarcity of research to provide an in-depth understanding of spa service outcomes. This research note aims to examine the characteristics of spa service outcomes from three sources of information. Design/methodology - The information from past studies, online reviews, and customer interviews is analysed through a content analysis method. Findings - First, service outcomes in the spa industry involve two attributes: physical and mental outcomes. Second, the assessment of customer satisfaction on spa services includes two elements: service satisfaction and outcome satisfaction. Third, spa service outcomes may be regarded as a distinct variable as the experiences of spa service outcomes may be depended on certain factors (e.g. skills of therapists and the understanding of customer needs), meanwhile, they also have subsequent influences on post-consumption behaviours. Originality - This is an initial study to fully examine the characteristics of spa service outcomes. The study has conceptualised spa service outcomes for future investigation to strengthen knowledge development in the field.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose - The study aims to identify segments of Generation Z based on common digital information features used for travel purposes. Generation Z is specific generation in terms of digital information use as they have grown up as digital natives unlike older generations. Methodology/Design/Approach – Students representing Generation Z are studied by collecting data from a structured online questionnaire consisting of Likert-type scales on digital information features. The questionnaire also includes travel-related benefits and some demographic characteristics of the respondents. Principal component analysis is performed to identify the factors underlying the information features sought, followed by K-Means clustering applied to the identified factors. The characteristics of the clusters are analysed. Findings - Based on the importance of digital travel-related information features, two distinct segments are identified to be targeted through digital marketing. The larger segment “Practical information seekers” looks for accessible and secure information and the smaller segment “Genuine information seekers” focuses on authenticity of information. Originality of the research - The study confirms the heterogeneity of the Generation Z travel market by identifying two distinct segments that pursue different digital information features.
{"title":"What features of digital travel-related information is generation Z looking for?","authors":"Helena Nemec Rudež","doi":"10.20867/thm.29.4.2","DOIUrl":"https://doi.org/10.20867/thm.29.4.2","url":null,"abstract":"Purpose - The study aims to identify segments of Generation Z based on common digital information features used for travel purposes. Generation Z is specific generation in terms of digital information use as they have grown up as digital natives unlike older generations. Methodology/Design/Approach – Students representing Generation Z are studied by collecting data from a structured online questionnaire consisting of Likert-type scales on digital information features. The questionnaire also includes travel-related benefits and some demographic characteristics of the respondents. Principal component analysis is performed to identify the factors underlying the information features sought, followed by K-Means clustering applied to the identified factors. The characteristics of the clusters are analysed. Findings - Based on the importance of digital travel-related information features, two distinct segments are identified to be targeted through digital marketing. The larger segment “Practical information seekers” looks for accessible and secure information and the smaller segment “Genuine information seekers” focuses on authenticity of information. Originality of the research - The study confirms the heterogeneity of the Generation Z travel market by identifying two distinct segments that pursue different digital information features.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67732726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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