Pub Date : 2021-06-16DOI: 10.1108/JIBR-04-2020-0121
Asif Hussain Samo, N. Shaikh, Iqra Ibrahim, Ahsan Ali
Purpose The purpose of this study is to empirically test the impact of resilience-enhancing human resource practices on job satisfaction and organizational commitment with the mediating role of employee resilience. Design/methodology/approach With a quantitative approach, structural equation modeling was used to test the hypothesis. Data was collected with a survey method from 326 bankers of Pakistan. Data was diagnosed with all reliability and validity tests and significance was tested with bootstrapping. Smart-PLS software was used. Findings Results revealed that there is a partial mediating impact of employee resilience in the relationship of resilience-enhancing human resource practice and job satisfaction. For resilience-enhancing human resource practice and organizational commitment, employee resilience plays a partial mediating role. Research limitations/implications This study is confined to bankers only and a limited sample is used. However, it significantly provides a contextual base for further theoretical development in the research of employee resilience. Practical implications This paper recommends the banking sector of Pakistan for paying extra heed toward resilience-enhancing human resource practices, as it only augments much-needed resilience among employees but also ultimately results in greater job satisfaction and commitment. Originality/value This study is the first of the kind in the banking sector of Pakistan to explore resilience-enhancing practices.
{"title":"Reap the resilience, stop wearing the worry: exploring the role of resilience enhancing practices in organizational outcomes","authors":"Asif Hussain Samo, N. Shaikh, Iqra Ibrahim, Ahsan Ali","doi":"10.1108/JIBR-04-2020-0121","DOIUrl":"https://doi.org/10.1108/JIBR-04-2020-0121","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to empirically test the impact of resilience-enhancing human resource practices on job satisfaction and organizational commitment with the mediating role of employee resilience.\u0000\u0000\u0000Design/methodology/approach\u0000With a quantitative approach, structural equation modeling was used to test the hypothesis. Data was collected with a survey method from 326 bankers of Pakistan. Data was diagnosed with all reliability and validity tests and significance was tested with bootstrapping. Smart-PLS software was used.\u0000\u0000\u0000Findings\u0000Results revealed that there is a partial mediating impact of employee resilience in the relationship of resilience-enhancing human resource practice and job satisfaction. For resilience-enhancing human resource practice and organizational commitment, employee resilience plays a partial mediating role.\u0000\u0000\u0000Research limitations/implications\u0000This study is confined to bankers only and a limited sample is used. However, it significantly provides a contextual base for further theoretical development in the research of employee resilience.\u0000\u0000\u0000Practical implications\u0000This paper recommends the banking sector of Pakistan for paying extra heed toward resilience-enhancing human resource practices, as it only augments much-needed resilience among employees but also ultimately results in greater job satisfaction and commitment.\u0000\u0000\u0000Originality/value\u0000This study is the first of the kind in the banking sector of Pakistan to explore resilience-enhancing practices.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48475619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-28DOI: 10.1108/JIBR-07-2020-0245
R. Nagel, Carmen Avilés
Purpose In the past decade, the development of the global economy, the change in organizational structures and the maturing of new technologies have led to considerable changes in business structures. Emergency situations, such as the recent COVID-19 pandemic, have led many companies to declare bankruptcy. In this context, the present study aims to analyze strategic opinions of company executives in a declaration of bankruptcy. Design/methodology/approach To this end, an innovative approach is applied to strategic management and business. First, the authors conducted 14 interviews with executives, and the interview data were transcribed. Second, using textual analysis and data mining techniques, the transcripts were analyzed to understand the importance of indicators identified as relevant in companies in a declaration of bankruptcy. Findings This resulted in identification of 10 relevant indicators perceived by executives to avoid or anticipate a state of bankruptcy, including innovation, business adaptability, room for improvement in production processes, time to react to situations of alarm, layoffs, support from public institutions, suppliers, international and national regulations, impact on the industry, credits and debts. Originality/value The paper concludes with a discussion of important theoretical and practical implications of these findings for the industry. Also, strategic management decision-making strategies are presented as a result of the innovative textual analysis approach used.
{"title":"The impact of corporate bankruptcy on strategic management: using a textual analysis approach to analyze executives’ opinions","authors":"R. Nagel, Carmen Avilés","doi":"10.1108/JIBR-07-2020-0245","DOIUrl":"https://doi.org/10.1108/JIBR-07-2020-0245","url":null,"abstract":"Purpose In the past decade, the development of the global economy, the change in organizational structures and the maturing of new technologies have led to considerable changes in business structures. Emergency situations, such as the recent COVID-19 pandemic, have led many companies to declare bankruptcy. In this context, the present study aims to analyze strategic opinions of company executives in a declaration of bankruptcy. Design/methodology/approach To this end, an innovative approach is applied to strategic management and business. First, the authors conducted 14 interviews with executives, and the interview data were transcribed. Second, using textual analysis and data mining techniques, the transcripts were analyzed to understand the importance of indicators identified as relevant in companies in a declaration of bankruptcy. Findings This resulted in identification of 10 relevant indicators perceived by executives to avoid or anticipate a state of bankruptcy, including innovation, business adaptability, room for improvement in production processes, time to react to situations of alarm, layoffs, support from public institutions, suppliers, international and national regulations, impact on the industry, credits and debts. Originality/value The paper concludes with a discussion of important theoretical and practical implications of these findings for the industry. Also, strategic management decision-making strategies are presented as a result of the innovative textual analysis approach used.","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":"1 1","pages":"13"},"PeriodicalIF":2.5,"publicationDate":"2021-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42232569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-13DOI: 10.1108/JIBR-06-2020-0186
Vimal Raj L., A. S., A. K.
Purpose The ultimate aim of this paper is to contribute an extension of the unified theory of acceptance and use of technology (UTAUT) model. The modified UTAUT provides a better explanation for the adoption of cashless transactions. However, it does not consider individuals’ perceived countries’ advantages when cashless transactions are made in the economy. Hence, this research investigates whether individuals’ perceived countries’ advantages of the cashless economy influence behavioral intentions of using cashless transactions. Design/methodology/approach A structured questionnaire has administered with 375 respondents in selected commercially vibrant places, such as Shopping Malls, big retail shops, hotels, and the like, covering the 15 zones of Greater Chennai city Corporation, India. From the 375 respondents, 325 respondents returned the filled-in questionnaire in time. For analysis, exploratory factor analyses used for underlying new latent factors from the identified variables used for measuring the individuals’ perceived countries’ advantages of a cashless economy. After identifying the latent factors, the extracted factors regressed with the intention level of using cashless transactions to validate the influence of newly identified factors. Findings The results of the regression analysis proved that the identified new factors, such as Perceived Economic Offense Reduction (PEOR), Perceived Economic Benefit (PEB), and Perceived Economy’s Security (PES), are positively and significantly influencing the behavioral intention of using cashless transactions. Research limitations/implications This study’s unique contribution is the validation of a measurement scale based on individuals’ perception of countries’ advantages when cashless transactions are made in the economy. The scale development in the present study is an essential step toward the advancement of the UTAUT research model, and this study also proved that identified new latent factors such as PEOR, PEB and the PES are positively and significantly influencing individuals’ behavioral intention toward the use of the cashless transaction. Hence, this study’s result may help contribute an extension of the UTAUT model in a comprehensive view, and this extension may enrich UTAUT’s ability to explain and predict the acceptance of cashless transactions. Originality/value In recent literature, many conceptual and empirical studies have discussed the countries’ advantages resulting from cashless transactions. This study attempts to integrate those advantages as variables through measurement instruments, whether they influence the behavioral intention to use cashless transactions from the general public perspective.
{"title":"Role of perceived countries’ advantages of cashless economy in behavioral intentions of using cashless transactions: an empirical analysis","authors":"Vimal Raj L., A. S., A. K.","doi":"10.1108/JIBR-06-2020-0186","DOIUrl":"https://doi.org/10.1108/JIBR-06-2020-0186","url":null,"abstract":"\u0000Purpose\u0000The ultimate aim of this paper is to contribute an extension of the unified theory of acceptance and use of technology (UTAUT) model. The modified UTAUT provides a better explanation for the adoption of cashless transactions. However, it does not consider individuals’ perceived countries’ advantages when cashless transactions are made in the economy. Hence, this research investigates whether individuals’ perceived countries’ advantages of the cashless economy influence behavioral intentions of using cashless transactions.\u0000\u0000\u0000Design/methodology/approach\u0000A structured questionnaire has administered with 375 respondents in selected commercially vibrant places, such as Shopping Malls, big retail shops, hotels, and the like, covering the 15 zones of Greater Chennai city Corporation, India. From the 375 respondents, 325 respondents returned the filled-in questionnaire in time. For analysis, exploratory factor analyses used for underlying new latent factors from the identified variables used for measuring the individuals’ perceived countries’ advantages of a cashless economy. After identifying the latent factors, the extracted factors regressed with the intention level of using cashless transactions to validate the influence of newly identified factors.\u0000\u0000\u0000Findings\u0000The results of the regression analysis proved that the identified new factors, such as Perceived Economic Offense Reduction (PEOR), Perceived Economic Benefit (PEB), and Perceived Economy’s Security (PES), are positively and significantly influencing the behavioral intention of using cashless transactions.\u0000\u0000\u0000Research limitations/implications\u0000This study’s unique contribution is the validation of a measurement scale based on individuals’ perception of countries’ advantages when cashless transactions are made in the economy. The scale development in the present study is an essential step toward the advancement of the UTAUT research model, and this study also proved that identified new latent factors such as PEOR, PEB and the PES are positively and significantly influencing individuals’ behavioral intention toward the use of the cashless transaction. Hence, this study’s result may help contribute an extension of the UTAUT model in a comprehensive view, and this extension may enrich UTAUT’s ability to explain and predict the acceptance of cashless transactions.\u0000\u0000\u0000Originality/value\u0000In recent literature, many conceptual and empirical studies have discussed the countries’ advantages resulting from cashless transactions. This study attempts to integrate those advantages as variables through measurement instruments, whether they influence the behavioral intention to use cashless transactions from the general public perspective.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48354171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-05DOI: 10.1108/JIBR-05-2020-0149
Avinash Jawade
Purpose This study aims to analyze the influence of firm characteristics in dividend payout in a concentrated ownership setting. Design/methodology/approach This study is probably the first to use the lasso technique for model selection and error prediction in the study of dividend payout in India. The lasso method comprises subsampling the available data set and performing reiterative regressions on those samples to generate the model with the best fit. This study incorporates four different ways of performing lasso treatment to get the best fit among them. Findings This study analyzes the influence of firm characteristics on dividend payout in the Indian context and asserts that firms with growth potential and earnings volatility do not hesitate to cut dividends. This study does not find evidence for signaling, agency cost and life cycle theories in a concentrated ownership setting. Earnings is the single most important factor to have a positive influence on dividend, while excessively leveraged firms are restrictive of dividend payout. Taxation has a prominent role in altering the way firms pay dividend. Research limitations/implications The recent changes in buyback taxation offer another opportunity to test the reactive behavior of firms. Also, given the disregard for traditional motivations, further research needs to be done to determine if dividend adjustments (on the lower side) help enhance firm value or not. Practical implications This study may help investors view dividends in a proper perspective. Firms give importance to investments over dividends and thus investors need not dwell on dividend changes if firms fulfill their growth potential. Social implications It lends perspective to investors about dividend changes and its importance. Originality/value The methodology used for analysis is absolutely original in the literature pertaining to dividend policy in the Indian context. The literature is abundant with theories advocating or opposing the eminence of dividend payout; however, this study takes a holistic view of all influential dividend determinants in literature to understand dividend payout.
{"title":"Do firm characteristics of concentrated ownership firms affect dividend payout beyond traditional motivations?","authors":"Avinash Jawade","doi":"10.1108/JIBR-05-2020-0149","DOIUrl":"https://doi.org/10.1108/JIBR-05-2020-0149","url":null,"abstract":"\u0000Purpose\u0000This study aims to analyze the influence of firm characteristics in dividend payout in a concentrated ownership setting.\u0000\u0000\u0000Design/methodology/approach\u0000This study is probably the first to use the lasso technique for model selection and error prediction in the study of dividend payout in India. The lasso method comprises subsampling the available data set and performing reiterative regressions on those samples to generate the model with the best fit. This study incorporates four different ways of performing lasso treatment to get the best fit among them.\u0000\u0000\u0000Findings\u0000This study analyzes the influence of firm characteristics on dividend payout in the Indian context and asserts that firms with growth potential and earnings volatility do not hesitate to cut dividends. This study does not find evidence for signaling, agency cost and life cycle theories in a concentrated ownership setting. Earnings is the single most important factor to have a positive influence on dividend, while excessively leveraged firms are restrictive of dividend payout. Taxation has a prominent role in altering the way firms pay dividend.\u0000\u0000\u0000Research limitations/implications\u0000The recent changes in buyback taxation offer another opportunity to test the reactive behavior of firms. Also, given the disregard for traditional motivations, further research needs to be done to determine if dividend adjustments (on the lower side) help enhance firm value or not.\u0000\u0000\u0000Practical implications\u0000This study may help investors view dividends in a proper perspective. Firms give importance to investments over dividends and thus investors need not dwell on dividend changes if firms fulfill their growth potential.\u0000\u0000\u0000Social implications\u0000It lends perspective to investors about dividend changes and its importance.\u0000\u0000\u0000Originality/value\u0000The methodology used for analysis is absolutely original in the literature pertaining to dividend policy in the Indian context. The literature is abundant with theories advocating or opposing the eminence of dividend payout; however, this study takes a holistic view of all influential dividend determinants in literature to understand dividend payout.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47378474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1108/JIBR-06-2020-0174
Harsandaldeep Kaur, K. Kaur
Purpose Although the prominence of social media for companies is widely acknowledged, a close examination of the literature reveals a lack of empirical research pertaining to the effect of consistency specifically on social media. Therefore, the purpose of this paper is to fill the gap in social media communication concerning the effect of consistent visual identity on social media users. Design/methodology/approach The study executed an experiment 2 (corporate visual identity condition) × 2 (organization type) between subjects design to map the effects of consistent visual identity on social media users appreciation of the visual identity, attitude toward the company, reputation and intention to commit to a company on social media. Findings The results of the study indicated the significant effects of consistent visual identity on social media users over the inconsistent conditions of visual identity on all dependent variables. Furthermore, there were insignificant main effects of organization type on general judgment, credibility, distinctiveness and reputation of the company. Practical implications This study presents the effects of consistent visual identity on social media platforms. The research will help marketing academicians, graphic designers and social media practitioners in online marketing by using its practical implications to strategically positioning their corporate brand in a social media environment. Originality/value This study provides novel insights on the impact of consistency on social media users. This is the first study to determine the role of consistent visual identity in the social media environment. It thereby adds to the literature of visual identity by developing the sphere of influence of consistency and its effects toward the user’s attitude.
{"title":"Investigating the effects of consistent visual identity on social media","authors":"Harsandaldeep Kaur, K. Kaur","doi":"10.1108/JIBR-06-2020-0174","DOIUrl":"https://doi.org/10.1108/JIBR-06-2020-0174","url":null,"abstract":"\u0000Purpose\u0000Although the prominence of social media for companies is widely acknowledged, a close examination of the literature reveals a lack of empirical research pertaining to the effect of consistency specifically on social media. Therefore, the purpose of this paper is to fill the gap in social media communication concerning the effect of consistent visual identity on social media users.\u0000\u0000\u0000Design/methodology/approach\u0000The study executed an experiment 2 (corporate visual identity condition) × 2 (organization type) between subjects design to map the effects of consistent visual identity on social media users appreciation of the visual identity, attitude toward the company, reputation and intention to commit to a company on social media.\u0000\u0000\u0000Findings\u0000The results of the study indicated the significant effects of consistent visual identity on social media users over the inconsistent conditions of visual identity on all dependent variables. Furthermore, there were insignificant main effects of organization type on general judgment, credibility, distinctiveness and reputation of the company.\u0000\u0000\u0000Practical implications\u0000This study presents the effects of consistent visual identity on social media platforms. The research will help marketing academicians, graphic designers and social media practitioners in online marketing by using its practical implications to strategically positioning their corporate brand in a social media environment.\u0000\u0000\u0000Originality/value\u0000This study provides novel insights on the impact of consistency on social media users. This is the first study to determine the role of consistent visual identity in the social media environment. It thereby adds to the literature of visual identity by developing the sphere of influence of consistency and its effects toward the user’s attitude.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43112901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-22DOI: 10.1108/JIBR-06-2020-0214
Roktim Sarmah, N. Dhiman, Honey Kanojia
Purpose The present study aims to probe into the determinants of mobile wallet adoption by millennials with the assistance of extended technology acceptance model. Design/methodology/approach The data was collected from the students studying professional courses in leading private universities in the north region of India. Keeping in view of the objective and hypotheses, the Partial Least Square Structural Equation Modeling (PLS -SEM) technique was used to test the proposed model. Findings The tested model brings into notice the imperative observation, which clearly outlines that there are all significant relationships, which can be observed herein. To explicitly state: perceived ease of use (PEOU) has a significant positive relationship with the perceived usefulness followed by PEOU also shares a significant positive relationship with the behavioral intention, and lastly trust as a variable under study establishes a significant positive relationship with actual use (AU). Research limitations/implications Implications for the banking industry are to ensure the safety and privacy (financial information) confidential. Originality/value The present study contributes to the literature of mobile wallet in the developing nations.
{"title":"Understanding intentions and actual use of mobile wallets by millennial: an extended TAM model perspective","authors":"Roktim Sarmah, N. Dhiman, Honey Kanojia","doi":"10.1108/JIBR-06-2020-0214","DOIUrl":"https://doi.org/10.1108/JIBR-06-2020-0214","url":null,"abstract":"\u0000Purpose\u0000The present study aims to probe into the determinants of mobile wallet adoption by millennials with the assistance of extended technology acceptance model.\u0000\u0000\u0000Design/methodology/approach\u0000The data was collected from the students studying professional courses in leading private universities in the north region of India. Keeping in view of the objective and hypotheses, the Partial Least Square Structural Equation Modeling (PLS -SEM) technique was used to test the proposed model.\u0000\u0000\u0000Findings\u0000The tested model brings into notice the imperative observation, which clearly outlines that there are all significant relationships, which can be observed herein. To explicitly state: perceived ease of use (PEOU) has a significant positive relationship with the perceived usefulness followed by PEOU also shares a significant positive relationship with the behavioral intention, and lastly trust as a variable under study establishes a significant positive relationship with actual use (AU).\u0000\u0000\u0000Research limitations/implications\u0000Implications for the banking industry are to ensure the safety and privacy (financial information) confidential.\u0000\u0000\u0000Originality/value\u0000The present study contributes to the literature of mobile wallet in the developing nations.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43424053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-18DOI: 10.1108/JIBR-08-2020-0275
C. Graham, Ffion Young, A. Marjan
Abstract Purpose: The audience for in-app mobile advertising is comparable in size and viewing rate to that for TV but divides its attention across a highly fragmented selection of apps, each competing for advertiser revenue. In market, the assumption is that this audience is deeply segmented, allowing individuals to be contextually targeted on the apps that define their interests and needs. But that assumption is not supported by the Laws of Double Jeopardy and Duplication of Viewing which closely predict usage in other mass media. Our purpose is to benchmark in-app audiences against these laws to better understand market structure. Method: We collected nearly three thousand hours of screen time data from a panel of Generation Z respondents and tested the predictive validity of two models against observed interactions with twenty-three popular apps in six categories over a week. Findings. Results show that contrary to industry assumptions, this audience for in-app advertising is not segmented. Engagement on individual apps and sharing rates between apps and app formats is predicted well. Originality/Value: Many authors have called for consistency in metrics to compare on and off-line media performance. This study bridges that gap, demonstrating how reach and frequency measures could inform digital scheduling for contextual targeting. Implications Optimising in-app advertising for short-term activation only limits its potential for brand-building. These findings encourage advertisers to schedule online campaigns for brand reach as well as sales lift, by advancing current understanding of audience behaviour.
{"title":"The generation Z audience for in-app advertising","authors":"C. Graham, Ffion Young, A. Marjan","doi":"10.1108/JIBR-08-2020-0275","DOIUrl":"https://doi.org/10.1108/JIBR-08-2020-0275","url":null,"abstract":"Abstract \u0000 \u0000Purpose: The audience for in-app mobile advertising is comparable in size and viewing rate to that for TV but divides its attention across a highly fragmented selection of apps, each competing for advertiser revenue. In market, the assumption is that this audience is deeply segmented, allowing individuals to be contextually targeted on the apps that define their interests and needs. But that assumption is not supported by the Laws of Double Jeopardy and Duplication of Viewing which closely predict usage in other mass media. Our purpose is to benchmark in-app audiences against these laws to better understand market structure. \u0000Method: We collected nearly three thousand hours of screen time data from a panel of Generation Z respondents and tested the predictive validity of two models against observed interactions with twenty-three popular apps in six categories over a week. \u0000Findings. Results show that contrary to industry assumptions, this audience for in-app advertising is not segmented. Engagement on individual apps and sharing rates between apps and app formats is predicted well. \u0000Originality/Value: Many authors have called for consistency in metrics to compare on and off-line media performance. This study bridges that gap, demonstrating how reach and frequency measures could inform digital scheduling for contextual targeting. \u0000Implications Optimising in-app advertising for short-term activation only limits its potential for brand-building. These findings encourage advertisers to schedule online campaigns for brand reach as well as sales lift, by advancing current understanding of audience behaviour.","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43175368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-11DOI: 10.1108/JIBR-08-2020-0276
Vera Gelashvili, J. Martínez-Navalón, G. Enríquez
Purpose The main aim of this study is to analyze if the users’ stress and anxiety when using mobile Apps for restaurant reservations influence their trust and satisfaction toward the restaurants. In addition to this, the relationship between satisfaction and trust is studied. The study sample is the Indian population in Spain. Design/methodology/approach To achieve the objectives set, the questionnaire measuring each of the variables used in the study was carried out. A variance-based structural equation model, partial least squares (PLS), was used for statistical analysis of the data. Findings The results obtained have shown that the relations stress–satisfaction, anxiety–satisfaction and satisfaction–trust are accepted to be significant, whereas the relations stress–trust and anxiety–trust are rejected because they do not fulfill the minimum standards of significance. Originality/value This study is an important contribution in the academic literature because there are not many studies that analyze the variables of stress and anxiety in the context of marketing. In addition to this, the study sample is the Indian population resident in Spain, the population that is not studied in depth.
{"title":"How stress and anxiety when using mobile restaurant reservation Apps influence users’ satisfaction and trust","authors":"Vera Gelashvili, J. Martínez-Navalón, G. Enríquez","doi":"10.1108/JIBR-08-2020-0276","DOIUrl":"https://doi.org/10.1108/JIBR-08-2020-0276","url":null,"abstract":"\u0000Purpose\u0000The main aim of this study is to analyze if the users’ stress and anxiety when using mobile Apps for restaurant reservations influence their trust and satisfaction toward the restaurants. In addition to this, the relationship between satisfaction and trust is studied. The study sample is the Indian population in Spain.\u0000\u0000\u0000Design/methodology/approach\u0000To achieve the objectives set, the questionnaire measuring each of the variables used in the study was carried out. A variance-based structural equation model, partial least squares (PLS), was used for statistical analysis of the data.\u0000\u0000\u0000Findings\u0000The results obtained have shown that the relations stress–satisfaction, anxiety–satisfaction and satisfaction–trust are accepted to be significant, whereas the relations stress–trust and anxiety–trust are rejected because they do not fulfill the minimum standards of significance.\u0000\u0000\u0000Originality/value\u0000This study is an important contribution in the academic literature because there are not many studies that analyze the variables of stress and anxiety in the context of marketing. In addition to this, the study sample is the Indian population resident in Spain, the population that is not studied in depth.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":"1 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"62106609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-09DOI: 10.1108/JIBR-03-2020-0071
N. Hung
Purpose This study aims to analyze the dynamic relationship between the Bitcoin market and the conventional asset classes in India Design/methodology/approach This paper aims to cast light on the dynamic linkages between Bitcoin prices and other conventional asset classes in India by using the wavelet transform frameworks, which can allow us to analyze components of time series without losing the information. To do that, the techniques used with the data set include wavelet-based covariance, correlation, coherence spectrum, continuous power spectrum and Granger causality test. Findings The findings of the study suggest that interrelationships between Bitcoin and the key financial asset returns are statistically significant at low, medium and high frequencies. This study also finds the existence of the unidirectional connectedness between Bitcoin the other assets in India. Practical implications The outcome of the analysis calls for substantial policy implications for investors, portfolio management in India. This research on the existence of the interconnectedness between Bitcoin and other conventional asset classes in a specific country context, India can, therefore, make a significant contribution to the contemporary debate about the speculative nature of the cryptocurrencies. It casts light on whether Bitcoin provides any diversification and risk management benefits for Indian, as well as global investors. Originality/value To the best of the author’s knowledge, this is the first paper investigating the interrelatedness between Bitcoin and key conventional asset classes in India. This research makes methodological advancements by using the wavelet coherence transform. The findings provide empirical bases from which to deal with issues regarding hedging purposes and optimal portfolio allocation for an increasing number of investors in the Indian context. Therefore, the main contribution of this study to related literature in this field is significant.
{"title":"Co-movements between Bitcoin and other asset classes in India","authors":"N. Hung","doi":"10.1108/JIBR-03-2020-0071","DOIUrl":"https://doi.org/10.1108/JIBR-03-2020-0071","url":null,"abstract":"\u0000Purpose\u0000This study aims to analyze the dynamic relationship between the Bitcoin market and the conventional asset classes in India\u0000\u0000\u0000Design/methodology/approach\u0000This paper aims to cast light on the dynamic linkages between Bitcoin prices and other conventional asset classes in India by using the wavelet transform frameworks, which can allow us to analyze components of time series without losing the information. To do that, the techniques used with the data set include wavelet-based covariance, correlation, coherence spectrum, continuous power spectrum and Granger causality test.\u0000\u0000\u0000Findings\u0000The findings of the study suggest that interrelationships between Bitcoin and the key financial asset returns are statistically significant at low, medium and high frequencies. This study also finds the existence of the unidirectional connectedness between Bitcoin the other assets in India.\u0000\u0000\u0000Practical implications\u0000The outcome of the analysis calls for substantial policy implications for investors, portfolio management in India. This research on the existence of the interconnectedness between Bitcoin and other conventional asset classes in a specific country context, India can, therefore, make a significant contribution to the contemporary debate about the speculative nature of the cryptocurrencies. It casts light on whether Bitcoin provides any diversification and risk management benefits for Indian, as well as global investors.\u0000\u0000\u0000Originality/value\u0000To the best of the author’s knowledge, this is the first paper investigating the interrelatedness between Bitcoin and key conventional asset classes in India. This research makes methodological advancements by using the wavelet coherence transform. The findings provide empirical bases from which to deal with issues regarding hedging purposes and optimal portfolio allocation for an increasing number of investors in the Indian context. Therefore, the main contribution of this study to related literature in this field is significant.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45117780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose This study aims to delve into the influence of corporate social responsibility on the corporate brand performance of Indian business-to-business (B2B) companies. Design/methodology/approach The corporate social responsibility (CSR) practices have been measured through CSR disclosure index (CDI), generated by surveying annual reports/CSR reports/websites of 131 Indian B2B firms. The same was mapped to corporate brand performance of these firms, measured as customer-based corporate brand equity, which was measured through a questionnaire-survey of purchasing managers and users working in firms that are customers to the above-mentioned firms. Findings The result reveals the positive influence of CSR practices in shoring up corporate brand performance. Research limitations/implications CDI has been developed based on CSR reporting across the stakeholder groups. However, the impact has been mapped onto one stakeholder category, the customer. The sample period was only one year, and the data is cross-sectional. Future studies may investigate the long-term effect of CSR using longitudinal data on larger data sets. Practical implications This study will encourage Indian B2B firms to practice CSR not only for conforming to the regulatory requirements but also as a strategic tool in strengthening the competitive advantage. Originality/value It is the first study of its kind to evaluate the imprint of corporate social responsibility, measured based on CSR reporting by firms, on corporate brand performance. It looks into the return earned by firms from the resources invested in CSR activities.
{"title":"Does CSR disclosure enhance corporate brand performance in emerging economy? Evidence from India","authors":"Soumya Sarkar, Manali Chatterjee, Titas Bhattacharjee","doi":"10.1108/JIBR-06-2019-0201","DOIUrl":"https://doi.org/10.1108/JIBR-06-2019-0201","url":null,"abstract":"\u0000Purpose\u0000This study aims to delve into the influence of corporate social responsibility on the corporate brand performance of Indian business-to-business (B2B) companies.\u0000\u0000\u0000Design/methodology/approach\u0000The corporate social responsibility (CSR) practices have been measured through CSR disclosure index (CDI), generated by surveying annual reports/CSR reports/websites of 131 Indian B2B firms. The same was mapped to corporate brand performance of these firms, measured as customer-based corporate brand equity, which was measured through a questionnaire-survey of purchasing managers and users working in firms that are customers to the above-mentioned firms.\u0000\u0000\u0000Findings\u0000The result reveals the positive influence of CSR practices in shoring up corporate brand performance.\u0000\u0000\u0000Research limitations/implications\u0000CDI has been developed based on CSR reporting across the stakeholder groups. However, the impact has been mapped onto one stakeholder category, the customer. The sample period was only one year, and the data is cross-sectional. Future studies may investigate the long-term effect of CSR using longitudinal data on larger data sets.\u0000\u0000\u0000Practical implications\u0000This study will encourage Indian B2B firms to practice CSR not only for conforming to the regulatory requirements but also as a strategic tool in strengthening the competitive advantage.\u0000\u0000\u0000Originality/value\u0000It is the first study of its kind to evaluate the imprint of corporate social responsibility, measured based on CSR reporting by firms, on corporate brand performance. It looks into the return earned by firms from the resources invested in CSR activities.\u0000","PeriodicalId":45364,"journal":{"name":"Journal of Indian Business Research","volume":" ","pages":""},"PeriodicalIF":2.5,"publicationDate":"2021-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43899199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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