Pub Date : 2019-04-03DOI: 10.1080/14241277.2019.1639253
G. Meo
{"title":"Transformation of Chinese Newspaper Companies: Management, Production and Administration","authors":"G. Meo","doi":"10.1080/14241277.2019.1639253","DOIUrl":"https://doi.org/10.1080/14241277.2019.1639253","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86547158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-24DOI: 10.1080/14241277.2019.1590839
Bartosz Wilczek
ABSTRACT Media managers and journalists have responded to digitalization over time by implementing online journalism and by converging and de-converging print and online newsrooms. Drawing on complexity and uncertainty theories, this article develops a cycle model, which furthers the understanding of why and how news organizations change. Qualitative and quantitative findings in two European legacy media companies indicate that managers are constantly striving to minimize their own complexity and uncertainty, which, in turn, drives change in news organizations through different stages that are characterized by economization and integration or investment and specialization. More specifically, under lower external and internal complexity and uncertainty, managers are pushing news organizations toward more economization and integration. However, they invest and specialize if either their external or their internal complexity and uncertainty increase. Moreover, the findings reveal the mechanism through which the internal complexity and uncertainty arise, and they show differences depending on the ownership structure of a news organization.
{"title":"Complexity, Uncertainty and Change in News Organizations","authors":"Bartosz Wilczek","doi":"10.1080/14241277.2019.1590839","DOIUrl":"https://doi.org/10.1080/14241277.2019.1590839","url":null,"abstract":"ABSTRACT Media managers and journalists have responded to digitalization over time by implementing online journalism and by converging and de-converging print and online newsrooms. Drawing on complexity and uncertainty theories, this article develops a cycle model, which furthers the understanding of why and how news organizations change. Qualitative and quantitative findings in two European legacy media companies indicate that managers are constantly striving to minimize their own complexity and uncertainty, which, in turn, drives change in news organizations through different stages that are characterized by economization and integration or investment and specialization. More specifically, under lower external and internal complexity and uncertainty, managers are pushing news organizations toward more economization and integration. However, they invest and specialize if either their external or their internal complexity and uncertainty increase. Moreover, the findings reveal the mechanism through which the internal complexity and uncertainty arise, and they show differences depending on the ownership structure of a news organization.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79001999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-05DOI: 10.1080/14241277.2019.1585355
J. Martín-Quevedo, E. Fernández-Gómez, Francisco Segado-Boj
ABSTRACT Social media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less analyzed. This paper examines the Instagram promotional strategies of two pay-per-view platforms (HBO and Netflix) in two markets (the USA and Spain). A total of 731 messages, posted between May and November 2017, were analyzed to identify their formal features, objectives, and their content’s emotional and cognitive elements posted on HBO and Netflix’s Spanish and US accounts. The results showed acute differences between how HBO and Netflix use their Instagram accounts in the two markets (Spain and the USA). The Spanish accounts mostly provided information, while the US accounts both provided information and promoted program content. Posts from US accounts more frequently included links to social media, particularly to celebrity accounts. Spanish accounts relied more on diegetic images, whereas US accounts emphasized non-diegetic and off-set images. Netflix used humor more than HBO did, and a stronger focus on celebrities. Humor and positive tone were found to be linked to higher engagement.
{"title":"How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets","authors":"J. Martín-Quevedo, E. Fernández-Gómez, Francisco Segado-Boj","doi":"10.1080/14241277.2019.1585355","DOIUrl":"https://doi.org/10.1080/14241277.2019.1585355","url":null,"abstract":"ABSTRACT Social media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less analyzed. This paper examines the Instagram promotional strategies of two pay-per-view platforms (HBO and Netflix) in two markets (the USA and Spain). A total of 731 messages, posted between May and November 2017, were analyzed to identify their formal features, objectives, and their content’s emotional and cognitive elements posted on HBO and Netflix’s Spanish and US accounts. The results showed acute differences between how HBO and Netflix use their Instagram accounts in the two markets (Spain and the USA). The Spanish accounts mostly provided information, while the US accounts both provided information and promoted program content. Posts from US accounts more frequently included links to social media, particularly to celebrity accounts. Spanish accounts relied more on diegetic images, whereas US accounts emphasized non-diegetic and off-set images. Netflix used humor more than HBO did, and a stronger focus on celebrities. Humor and positive tone were found to be linked to higher engagement.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78879200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-02DOI: 10.1080/14241277.2019.1590949
Sylvia M. Chan-Olmsted, L. Wolter
The arrival of the attention economy and audience-centric media market has intensified the need for better consumer insights. At the same time, the conventional, linear approach of understanding the experiences, journeys, and decision-making processes of media consumers is no longer sufficient in a technology-driven environment. The construct of engagement, with its promise of addressing audience attention across platforms and measuring audience delivery beyond the behavioral dimension, is seen as an increasingly important metric for media, marketing, and communication managers. Engagement has been widely discussed in various communications and marketing literature. Nevertheless, there is limited conceptual and empirical work investigating the construct in the context of media management. Important questions remain in the following perspectives in terms of relevant theories, dimensions, measurement:
{"title":"Special Issue on Understanding, Developing, and Managing Media Engagement","authors":"Sylvia M. Chan-Olmsted, L. Wolter","doi":"10.1080/14241277.2019.1590949","DOIUrl":"https://doi.org/10.1080/14241277.2019.1590949","url":null,"abstract":"The arrival of the attention economy and audience-centric media market has intensified the need for better consumer insights. At the same time, the conventional, linear approach of understanding the experiences, journeys, and decision-making processes of media consumers is no longer sufficient in a technology-driven environment. The construct of engagement, with its promise of addressing audience attention across platforms and measuring audience delivery beyond the behavioral dimension, is seen as an increasingly important metric for media, marketing, and communication managers. Engagement has been widely discussed in various communications and marketing literature. Nevertheless, there is limited conceptual and empirical work investigating the construct in the context of media management. Important questions remain in the following perspectives in terms of relevant theories, dimensions, measurement:","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77494423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-02DOI: 10.1080/14241277.2019.1590837
Vittoria Marino, Letizia Lo Presti
ABSTRACT The aim of this paper is to evaluate the use of mobile instant messaging (MIM) apps from the perspective of the user. The objective is to verify what is the perceived usefulness, perceived value of use and usability of this new channel of communication utilized with customers and to verify if there are premises for considering instant messaging services as a new platform for customer engagement. Drawing from the Technology Acceptance Model, this study tests the consumers’ perception of the use of mobile services with organizations. Data was made available for analysis from an online survey of 470 respondents. Results show that customers see MIM apps as an effective tool for customer care. Moreover, interaction through MIM apps adds value to the customer-brand relationship. MIM apps used as support to the relationship with customers can contribute to customer care, revealing it to be an excellent marketing tool in support of the customer journey. This research extends the understanding of customer engagement in the ambit of the instant messaging application used for business that so far has not been investigated. This work shows how instant messaging can optimize the benefits deriving from the adoption of disruptive innovations.
{"title":"Disruptive Marketing Communication for Customer Engagement. The New Frontiers of Mobile Instant Messaging","authors":"Vittoria Marino, Letizia Lo Presti","doi":"10.1080/14241277.2019.1590837","DOIUrl":"https://doi.org/10.1080/14241277.2019.1590837","url":null,"abstract":"ABSTRACT The aim of this paper is to evaluate the use of mobile instant messaging (MIM) apps from the perspective of the user. The objective is to verify what is the perceived usefulness, perceived value of use and usability of this new channel of communication utilized with customers and to verify if there are premises for considering instant messaging services as a new platform for customer engagement. Drawing from the Technology Acceptance Model, this study tests the consumers’ perception of the use of mobile services with organizations. Data was made available for analysis from an online survey of 470 respondents. Results show that customers see MIM apps as an effective tool for customer care. Moreover, interaction through MIM apps adds value to the customer-brand relationship. MIM apps used as support to the relationship with customers can contribute to customer care, revealing it to be an excellent marketing tool in support of the customer journey. This research extends the understanding of customer engagement in the ambit of the instant messaging application used for business that so far has not been investigated. This work shows how instant messaging can optimize the benefits deriving from the adoption of disruptive innovations.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77355290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-02DOI: 10.1080/14241277.2019.1585354
Mateus Ferreira, Felipe Zambaldi
ABSTRACT The literature on media management addresses social media as a means for brands to build relationships, share experiences, communicate interactively, and collectively with consumers, and compete for the attention and engagement of their audiences to maximize performance. In this paper, we check the impact of brand involvement and perceived homophily on consumer engagement with brand communities in social media and the effect of the latter on corporate reputation. We find that community engagement has a strong, positive association with corporate reputation and fully mediates the relationship between brand involvement and perceived homophily with corporate reputation. As reputation positively influences sales and profitability, our results provide important managerial implications for online media professionals, brand managers and marketers, agents who develop communication and content strategies for social media brand communities with the aim of enhancing corporate performance.
{"title":"The Mediating Role of Consumer Engagement with the Brand Community and Its Effect on Corporate Reputation","authors":"Mateus Ferreira, Felipe Zambaldi","doi":"10.1080/14241277.2019.1585354","DOIUrl":"https://doi.org/10.1080/14241277.2019.1585354","url":null,"abstract":"ABSTRACT The literature on media management addresses social media as a means for brands to build relationships, share experiences, communicate interactively, and collectively with consumers, and compete for the attention and engagement of their audiences to maximize performance. In this paper, we check the impact of brand involvement and perceived homophily on consumer engagement with brand communities in social media and the effect of the latter on corporate reputation. We find that community engagement has a strong, positive association with corporate reputation and fully mediates the relationship between brand involvement and perceived homophily with corporate reputation. As reputation positively influences sales and profitability, our results provide important managerial implications for online media professionals, brand managers and marketers, agents who develop communication and content strategies for social media brand communities with the aim of enhancing corporate performance.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91373657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-02DOI: 10.1080/14241277.2019.1597446
M. Goyanes, Carlos, B. Mierzejewska
Dr Manuel Goyanes is Assistant Professor in the Department of Communication Sciences at Carlos III University (UC3M) in Madrid and former visiting fellow in the Department of Media and Communications at London School of Economics. His main interests are in Media Management and Sociology of Communication Sciences. His work has appeared in journals such as Journalism, Information, Communication & Society, International Journal of Communication, Journalism Practice or International Journal on Media Management, among others. He is the author of Desafío a la Investigación Estándar en Comunicación. Crítica y Alternativas (Editorial UOC).
Manuel Goyanes博士是马德里卡洛斯三世大学(UC3M)传播科学系助理教授，曾任伦敦经济学院媒体与传播系访问学者。主要研究方向为媒体管理和传播科学社会学。他的作品曾发表在《新闻、信息、传播与社会》、《国际传播杂志》、《新闻实践》、《国际媒体管理杂志》等期刊上。他是Desafío a la Investigación Estándar en Comunicación的作者。Crítica y alternative(社论UOC)。
{"title":"Editor’s Announcement","authors":"M. Goyanes, Carlos, B. Mierzejewska","doi":"10.1080/14241277.2019.1597446","DOIUrl":"https://doi.org/10.1080/14241277.2019.1597446","url":null,"abstract":"Dr Manuel Goyanes is Assistant Professor in the Department of Communication Sciences at Carlos III University (UC3M) in Madrid and former visiting fellow in the Department of Media and Communications at London School of Economics. His main interests are in Media Management and Sociology of Communication Sciences. His work has appeared in journals such as Journalism, Information, Communication & Society, International Journal of Communication, Journalism Practice or International Journal on Media Management, among others. He is the author of Desafío a la Investigación Estándar en Comunicación. Crítica y Alternativas (Editorial UOC).","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80068604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-02DOI: 10.1080/14241277.2019.1590838
R. Shay, Morgan Van Der Horst
ABSTRACT This study proposes a model that measures the value of audience responses to company-initiated social media posts by assessing their direct and indirect effects on brand equity. The model was tested using a content analysis of every post made by 25 different brands on Instagram, Facebook, and YouTube during September 2017. Findings demonstrate that online reach has a positive relationship with brand equity; active user responses (i.e., comments and sharing) has a positive relationship with online reach; and frequency of company-initiated posts has a negative relationship with online reach. Implications include empirical evidence of social media marketing’s return on investment; the determination that social media metrics that measure active audience responses (e.g., comments and sharing) are more valuable to a company’s brand equity than those that measure passive audience responses (e.g., likes, hearts, and video views); and that over-posting content on social media can have an adverse effect on brand equity by reducing a company’s cumulative online reach.
{"title":"Using Brand Equity to Model ROI for Social Media Marketing","authors":"R. Shay, Morgan Van Der Horst","doi":"10.1080/14241277.2019.1590838","DOIUrl":"https://doi.org/10.1080/14241277.2019.1590838","url":null,"abstract":"ABSTRACT This study proposes a model that measures the value of audience responses to company-initiated social media posts by assessing their direct and indirect effects on brand equity. The model was tested using a content analysis of every post made by 25 different brands on Instagram, Facebook, and YouTube during September 2017. Findings demonstrate that online reach has a positive relationship with brand equity; active user responses (i.e., comments and sharing) has a positive relationship with online reach; and frequency of company-initiated posts has a negative relationship with online reach. Implications include empirical evidence of social media marketing’s return on investment; the determination that social media metrics that measure active audience responses (e.g., comments and sharing) are more valuable to a company’s brand equity than those that measure passive audience responses (e.g., likes, hearts, and video views); and that over-posting content on social media can have an adverse effect on brand equity by reducing a company’s cumulative online reach.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81172072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-02DOI: 10.1080/14241277.2019.1567709
{"title":"Associate Reviewers 2018","authors":"","doi":"10.1080/14241277.2019.1567709","DOIUrl":"https://doi.org/10.1080/14241277.2019.1567709","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85808584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-02DOI: 10.1080/14241277.2018.1557191
Grant Mooney, S. Burdon, Kyeong Kang
ABSTRACT Television has gone through a period of rapid disruption in the last few years. New technologies, increased globalization, shifting demographics, and evolving consumer demand have impelled widespread change to business models. Consequently, Broadcasters have been forced to re-examine their approaches to creativity and ideation including capacities and enabling methods. Following analysis of recorded interviews with key personnel behind three recent television productions a better understanding of the cultural ecology surrounding creativity was developed. Findings emphasized the decisive influence that internal sense of community, tacit realization practices, and quality leadership – all working together – play in delivering a distinctive production to a mass-market media audience.
{"title":"That’s Entertainment: Crafting a Creative Ecology within Public Television","authors":"Grant Mooney, S. Burdon, Kyeong Kang","doi":"10.1080/14241277.2018.1557191","DOIUrl":"https://doi.org/10.1080/14241277.2018.1557191","url":null,"abstract":"ABSTRACT Television has gone through a period of rapid disruption in the last few years. New technologies, increased globalization, shifting demographics, and evolving consumer demand have impelled widespread change to business models. Consequently, Broadcasters have been forced to re-examine their approaches to creativity and ideation including capacities and enabling methods. Following analysis of recorded interviews with key personnel behind three recent television productions a better understanding of the cultural ecology surrounding creativity was developed. Findings emphasized the decisive influence that internal sense of community, tacit realization practices, and quality leadership – all working together – play in delivering a distinctive production to a mass-market media audience.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2018-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81243588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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