Pub Date : 2017-01-02DOI: 10.1080/14241277.2017.1279617
Amy Sindik, Geoffrey M. Graybeal
ABSTRACT This study examines if the area of media entrepreneurship education has developed similarities as a way to build legitimacy. This study uses institutional isomorphism to examine the likelihood, and reasons, that similarities may be emerging from separate media entrepreneurship programs. This study conducts in-depth, open-ended telephone interviews with program heads of media entrepreneurship programs across the United States. Overall, the interviews indicated isomorphic practices are emerging from media entrepreneurship programs, with the programs displaying similar coercive, normative and mimetic processes in the attempt to legitimize the emerging area of media entrepreneurship. The findings indicate that isomorphism has emerged within media entrepreneurship programs, and that media entrepreneurship is becoming a legitimized “industry” within media management and economics and journalism fields.
{"title":"Media Entrepreneurship Programs: Emerging Isomorphic Patterns","authors":"Amy Sindik, Geoffrey M. Graybeal","doi":"10.1080/14241277.2017.1279617","DOIUrl":"https://doi.org/10.1080/14241277.2017.1279617","url":null,"abstract":"ABSTRACT This study examines if the area of media entrepreneurship education has developed similarities as a way to build legitimacy. This study uses institutional isomorphism to examine the likelihood, and reasons, that similarities may be emerging from separate media entrepreneurship programs. This study conducts in-depth, open-ended telephone interviews with program heads of media entrepreneurship programs across the United States. Overall, the interviews indicated isomorphic practices are emerging from media entrepreneurship programs, with the programs displaying similar coercive, normative and mimetic processes in the attempt to legitimize the emerging area of media entrepreneurship. The findings indicate that isomorphism has emerged within media entrepreneurship programs, and that media entrepreneurship is becoming a legitimized “industry” within media management and economics and journalism fields.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2017-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83776445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-01-02DOI: 10.1080/14241277.2016.1274994
Cindy J. Price Schultz, Myrtle J. Jones
ABSTRACT Media researchers have called for new business models that could be the salvation of news. This article builds on case studies of two local media entrepreneurs, one in a very rural location and one in the most urban area of the United States, and how they looked beyond the barriers that were presented to them to create successful media organizations. The theory of the creative class has argued that location is important for entrepreneurial behavior, but it is too one-dimensional to capture context dimensions in more detail. These two cases are polar opposites and represent different contexts, yet both are successful, calling for more cautiousness in interpreting statistical probabilities for entrepreneurship policy or support.
{"title":"You Can’t Do That! A Case Study of Rural and Urban Media Entrepreneur Experience","authors":"Cindy J. Price Schultz, Myrtle J. Jones","doi":"10.1080/14241277.2016.1274994","DOIUrl":"https://doi.org/10.1080/14241277.2016.1274994","url":null,"abstract":"ABSTRACT Media researchers have called for new business models that could be the salvation of news. This article builds on case studies of two local media entrepreneurs, one in a very rural location and one in the most urban area of the United States, and how they looked beyond the barriers that were presented to them to create successful media organizations. The theory of the creative class has argued that location is important for entrepreneurial behavior, but it is too one-dimensional to capture context dimensions in more detail. These two cases are polar opposites and represent different contexts, yet both are successful, calling for more cautiousness in interpreting statistical probabilities for entrepreneurship policy or support.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2017-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78824867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-01-02DOI: 10.1080/14241277.2017.1300458
B. Mierzejewska
{"title":"Editor’s Announcement","authors":"B. Mierzejewska","doi":"10.1080/14241277.2017.1300458","DOIUrl":"https://doi.org/10.1080/14241277.2017.1300458","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2017-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78292141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-01-02DOI: 10.1080/14241277.2016.1270947
Emilia Zboralska
ABSTRACT The increasing ubiquity of broadband Internet and the rapid rise and uptake of new online video capabilities and platforms are transforming the ecology of traditional television across the globe, and restructuring its economics, politics, culture, and norms. The Canadian television sector presents a particularly interesting case study given its highly regulated dimensions, acknowledged absence of widespread and consistent critical and economic success, and proximity to the world’s most formidable cultural producer, the United States. Through in-depth interviews with 41 creators and executives active in the production of scripted, Web-first content, this article explores the motives of individuals who choose to enter this turbulent space. Responding to the call by scholars for a more contextualized entrepreneurship studies, the article employs a “contextualized” version of Rindova, Barry, and Ketchen’s (2009) “entrepreneuring as emancipation” framework to better capture the “why” and “who” of production for the Web in Canada. The article demonstrates how Canadian Web creators’ motives to engage in Web-first production can be seen as change-making efforts that directly respond to the problematic structures entrenched in the Canadian television system, and to the dominant norms, paradigms, and patterns embedded in the form of television more generally. The article underlines the value of qualitative, contextualized approaches to entrepreneurship studies by demonstrating that such approaches can reveal often overlooked important details about not only the lived realities of entrepreneurial actors but also the origins of their motives—insights which can be used to more meaningfully inform and shape policy design.
{"title":"No More Status Quo! Canadian Web-Series Creators’ Entrepreneurial Motives Through a Contextualized “Entrepreneuring As Emancipation” Framework","authors":"Emilia Zboralska","doi":"10.1080/14241277.2016.1270947","DOIUrl":"https://doi.org/10.1080/14241277.2016.1270947","url":null,"abstract":"ABSTRACT The increasing ubiquity of broadband Internet and the rapid rise and uptake of new online video capabilities and platforms are transforming the ecology of traditional television across the globe, and restructuring its economics, politics, culture, and norms. The Canadian television sector presents a particularly interesting case study given its highly regulated dimensions, acknowledged absence of widespread and consistent critical and economic success, and proximity to the world’s most formidable cultural producer, the United States. Through in-depth interviews with 41 creators and executives active in the production of scripted, Web-first content, this article explores the motives of individuals who choose to enter this turbulent space. Responding to the call by scholars for a more contextualized entrepreneurship studies, the article employs a “contextualized” version of Rindova, Barry, and Ketchen’s (2009) “entrepreneuring as emancipation” framework to better capture the “why” and “who” of production for the Web in Canada. The article demonstrates how Canadian Web creators’ motives to engage in Web-first production can be seen as change-making efforts that directly respond to the problematic structures entrenched in the Canadian television system, and to the dominant norms, paradigms, and patterns embedded in the form of television more generally. The article underlines the value of qualitative, contextualized approaches to entrepreneurship studies by demonstrating that such approaches can reveal often overlooked important details about not only the lived realities of entrepreneurial actors but also the origins of their motives—insights which can be used to more meaningfully inform and shape policy design.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2017-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76874581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-01-02DOI: 10.1080/14241277.2017.1298941
Leona Achtenhagen
ABSTRACT This editorial reviews current research about media entrepreneurship and introduces the four papers published in this special issue. These papers move the emerging academic field of media entrepreneurship forward by outlining the relevance of context for enhancing our understanding of entrepreneurial phenomena, by introducing the theoretical concept of ‘entrepreneuring as emancipation’, by analyzing the institutionalization of media entrepreneurship education, and by categorizing different investment types in corporate entrepreneurship. The editorial concludes by calling for continuing efforts to theory-building to further develop the field.
{"title":"Media Entrepreneurship—Taking Stock and Moving Forward","authors":"Leona Achtenhagen","doi":"10.1080/14241277.2017.1298941","DOIUrl":"https://doi.org/10.1080/14241277.2017.1298941","url":null,"abstract":"ABSTRACT This editorial reviews current research about media entrepreneurship and introduces the four papers published in this special issue. These papers move the emerging academic field of media entrepreneurship forward by outlining the relevance of context for enhancing our understanding of entrepreneurial phenomena, by introducing the theoretical concept of ‘entrepreneuring as emancipation’, by analyzing the institutionalization of media entrepreneurship education, and by categorizing different investment types in corporate entrepreneurship. The editorial concludes by calling for continuing efforts to theory-building to further develop the field.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2017-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76747622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-01-02DOI: 10.1080/14241277.2017.1280040
Tim C. Hasenpusch, Sabine Baumann
ABSTRACT Media firms act in rapidly changing and converging environments characterized by new entrants and increasing competition from related industries. As a reaction to this, the incumbents of the telecommunication, information technology, consumer electronics, media, and entertainment industry have increased their corporate venture capital activities. Corporate venture capital activities are a popular approach for gaining access to new innovative ideas and opportunities. Despite this practical relevance, the theoretical underpinning of corporate venture capital and the corporate venturing activities of media firms are poorly understood. Therefore, the purpose of this article is to close this gap by defining corporate venture capital as a bundle of dynamic capabilities (“organizational drivetrain”) and revealing the differences and commonalities of telecommunication, information technology, consumer electronics, media, and entertainment incumbents’ corporate venture capital approaches as response to the ongoing convergence of a technology-driven business environment. To do so, we conducted an exploratory study of 3,145 transactions by 68 telecommunication, information technology, consumer electronics, media, and entertainment incumbents in 2,163 start-up companies between 2002 and 2015, detecting, describing, and comparing their corporate venture capital approaches. The findings reveal a taxonomy of three different types of corporate investors, namely “aggressive,” “attentive,” and “dispersive.” While the aggressive approach covers the most active investors of the sample, who invest primarily in early-stage ventures, attentive investors show a more conservative investment behavior, focusing on their core business within their local proximity. In contrast, dispersive investors disproportionately fund established businesses in a broad array of industries. Hence, the study highlights a sector-dependent usage with incumbents of each telecommunication, information technology, consumer electronics, media, and entertainment sector preferring a different investment approach indicating the influence of previous path, positions, and processes.
{"title":"Strategic Media Venturing: Corporate Venture Capital Approaches of TIME Incumbents","authors":"Tim C. Hasenpusch, Sabine Baumann","doi":"10.1080/14241277.2017.1280040","DOIUrl":"https://doi.org/10.1080/14241277.2017.1280040","url":null,"abstract":"ABSTRACT Media firms act in rapidly changing and converging environments characterized by new entrants and increasing competition from related industries. As a reaction to this, the incumbents of the telecommunication, information technology, consumer electronics, media, and entertainment industry have increased their corporate venture capital activities. Corporate venture capital activities are a popular approach for gaining access to new innovative ideas and opportunities. Despite this practical relevance, the theoretical underpinning of corporate venture capital and the corporate venturing activities of media firms are poorly understood. Therefore, the purpose of this article is to close this gap by defining corporate venture capital as a bundle of dynamic capabilities (“organizational drivetrain”) and revealing the differences and commonalities of telecommunication, information technology, consumer electronics, media, and entertainment incumbents’ corporate venture capital approaches as response to the ongoing convergence of a technology-driven business environment. To do so, we conducted an exploratory study of 3,145 transactions by 68 telecommunication, information technology, consumer electronics, media, and entertainment incumbents in 2,163 start-up companies between 2002 and 2015, detecting, describing, and comparing their corporate venture capital approaches. The findings reveal a taxonomy of three different types of corporate investors, namely “aggressive,” “attentive,” and “dispersive.” While the aggressive approach covers the most active investors of the sample, who invest primarily in early-stage ventures, attentive investors show a more conservative investment behavior, focusing on their core business within their local proximity. In contrast, dispersive investors disproportionately fund established businesses in a broad array of industries. Hence, the study highlights a sector-dependent usage with incumbents of each telecommunication, information technology, consumer electronics, media, and entertainment sector preferring a different investment approach indicating the influence of previous path, positions, and processes.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2017-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72633174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-10-01DOI: 10.1080/14241277.2016.1260341
G. Meo
In James G. Webster’s book, the marketplace of attention is a very crowded place, indeed. From blogs to film to television and tweets, consumers have an apparently inexhaustible supply of news, entertainment and information at their fingertips; but while the availability of content seems limitless, the attention of audiences is finite. So, how do media find audiences, and vice versa, in the digital age? This is the question that Webster attempts to sort out in his analysis of media, media users, and the implications for society as a whole in an age of limitless choice. Media need audiences before they can achieve their intended purpose, and to find that audience, they must compete with one another in the marketplace of attention. Never before has the competition for attention in the public sphere been so intense. It’s a zero-sum game as more media choices compete for the attention of audiences that grow increasingly scarce and allusive. The Marketplace of Attention attempts to explain why audiences coalesce around some media offerings and not others. To construct his analysis, Webster tries to incorporate all the factors that shape audience behavior, asserting that the available theories exercised to explain how audiences encounter and interact with media have not kept pace with the “fraying and fragmented world” brought about by digital media. One example is “reciprocal causation”—the social scientist’s version of the “chicken or egg” question. Is a website popular because Google recommends it or does Google recommend it because it’s popular? Webster asserts that today’s real-world relationships between media and audiences defy simple one-way explanations and require moving between “levels of analysis”. To incorporate the various factors that shape audience, Webster looks beyond the dimensions of media users and media themselves, and devotes extended portions to somewhat lesser-studied topics, such as the role that social networks play in influencing public attention and the audience-shaping impact of media measurement. Two features of social networks are particularly useful in understanding their influence on public attention: the presence of opinion leaders and the nature of social ties. Opinion leaders don’t necessarily occupy any official positions, but appear to be wellinformed about their areas of expertise, such as fashion or politics. Their opinions are respected, so they’re in a position to influence others. An opinion leader can be thought of as a “node” in a network of people who have social ties. Social ties can be strong or weak, but profoundly influence how information moves around social networks. Sharing of information on social networks, such as “retweeting” on Twitter or “sharing” on Facebook, can be seen as expressions of solidarity or social bonding, affecting the kind of information that moves across social networks and how that information is perceived. While opinion leaders and social ties are not new (think celebrity endo
{"title":"The Marketplace of Attention: How Audiences Take Shape in A Digital Age","authors":"G. Meo","doi":"10.1080/14241277.2016.1260341","DOIUrl":"https://doi.org/10.1080/14241277.2016.1260341","url":null,"abstract":"In James G. Webster’s book, the marketplace of attention is a very crowded place, indeed. From blogs to film to television and tweets, consumers have an apparently inexhaustible supply of news, entertainment and information at their fingertips; but while the availability of content seems limitless, the attention of audiences is finite. So, how do media find audiences, and vice versa, in the digital age? This is the question that Webster attempts to sort out in his analysis of media, media users, and the implications for society as a whole in an age of limitless choice. Media need audiences before they can achieve their intended purpose, and to find that audience, they must compete with one another in the marketplace of attention. Never before has the competition for attention in the public sphere been so intense. It’s a zero-sum game as more media choices compete for the attention of audiences that grow increasingly scarce and allusive. The Marketplace of Attention attempts to explain why audiences coalesce around some media offerings and not others. To construct his analysis, Webster tries to incorporate all the factors that shape audience behavior, asserting that the available theories exercised to explain how audiences encounter and interact with media have not kept pace with the “fraying and fragmented world” brought about by digital media. One example is “reciprocal causation”—the social scientist’s version of the “chicken or egg” question. Is a website popular because Google recommends it or does Google recommend it because it’s popular? Webster asserts that today’s real-world relationships between media and audiences defy simple one-way explanations and require moving between “levels of analysis”. To incorporate the various factors that shape audience, Webster looks beyond the dimensions of media users and media themselves, and devotes extended portions to somewhat lesser-studied topics, such as the role that social networks play in influencing public attention and the audience-shaping impact of media measurement. Two features of social networks are particularly useful in understanding their influence on public attention: the presence of opinion leaders and the nature of social ties. Opinion leaders don’t necessarily occupy any official positions, but appear to be wellinformed about their areas of expertise, such as fashion or politics. Their opinions are respected, so they’re in a position to influence others. An opinion leader can be thought of as a “node” in a network of people who have social ties. Social ties can be strong or weak, but profoundly influence how information moves around social networks. Sharing of information on social networks, such as “retweeting” on Twitter or “sharing” on Facebook, can be seen as expressions of solidarity or social bonding, affecting the kind of information that moves across social networks and how that information is perceived. While opinion leaders and social ties are not new (think celebrity endo","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74261514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-10-01DOI: 10.1080/14241277.2016.1256289
J. Fortunato
ABSTRACT The core concept of the agenda-setting theoretical model is the transfer of topic salience from the media agenda to the public agenda. Sports leagues need to have their games properly positioned in the television programming schedule to assist their transfer of salience effort and help maximize their national popularity. A sports television programming schedule can be improved with an understanding of the fundamental structural and individual factors that influence audience media exposure. This article contends that the Major League Baseball on Fox programming schedule can be improved through three suggestions: (1) increasing exposure by having more games on the Fox over-the-air broadcast channel that is available in approximately 32 million more households than the Fox Sports One cable channel; (2) having games at a consistent placement in the programming schedule to increase viewers’ awareness and enhance that program and channel being a part of their repertoire to capitalize on their initial ritualized viewing; and (3) allowing all Major League Baseball teams to appear more often on Fox and Fox Sports One, eliminating regionalized broadcasts, and implementing a flexible schedule to provide more meaningful game matchups to capitalize on the audience’s advanced degree of instrumental viewing.
{"title":"Agenda-Setting Through the Television Programming Schedule: An Examination of Major League Baseball on Fox","authors":"J. Fortunato","doi":"10.1080/14241277.2016.1256289","DOIUrl":"https://doi.org/10.1080/14241277.2016.1256289","url":null,"abstract":"ABSTRACT The core concept of the agenda-setting theoretical model is the transfer of topic salience from the media agenda to the public agenda. Sports leagues need to have their games properly positioned in the television programming schedule to assist their transfer of salience effort and help maximize their national popularity. A sports television programming schedule can be improved with an understanding of the fundamental structural and individual factors that influence audience media exposure. This article contends that the Major League Baseball on Fox programming schedule can be improved through three suggestions: (1) increasing exposure by having more games on the Fox over-the-air broadcast channel that is available in approximately 32 million more households than the Fox Sports One cable channel; (2) having games at a consistent placement in the programming schedule to increase viewers’ awareness and enhance that program and channel being a part of their repertoire to capitalize on their initial ritualized viewing; and (3) allowing all Major League Baseball teams to appear more often on Fox and Fox Sports One, eliminating regionalized broadcasts, and implementing a flexible schedule to provide more meaningful game matchups to capitalize on the audience’s advanced degree of instrumental viewing.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90811312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-10-01DOI: 10.1080/14241277.2016.1262718
{"title":"Associated Reviewers 2016","authors":"","doi":"10.1080/14241277.2016.1262718","DOIUrl":"https://doi.org/10.1080/14241277.2016.1262718","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87172659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-10-01DOI: 10.1080/14241277.2016.1260342
Zvezdan Vukanovic
We live in a fast-changing, complex, and technology-driven world where users are confronted with a host of digital gadgets, and ever-expanding array of social media apps, and have the ability to generate content. The catchwords “digital technology” and “digital convergence” have permeated the internet, television, media, and communication studies for over a decade. Since 1990, emerging digital media technologies have increasingly become the hot topic for scholarly study in digital media and internet studies, widely theorized in academic circles, and the subject of practical considerations. Digital technologies are changing the way individuals are producing and consuming media texts. At the digital technology level, we are witnessing major changes in production, distribution, and exhibition practices of digital media. An academic, corporate executive or journalist dealing with digital technology must continually ask the painful question: Which technologies should be produced, distributed, sold and made accessible to future broadcasting audiences and generations? Pavlik’s Digital Technology and the Future Of Broadcasting refers to a vast array and a broad range of perspectives, topics, issues related to digital technologies in the short span of its 252 pages as diverse as: 3D imagery, virtual reality, algorithm, audience engagement, augmented reality, broadband, and more. Pavlik, professor in the Department of Journalism and Media Studies at the School of Communication and Information at Rutgers University, has written widely on the impact of new technology on journalism, media and society. His books include Converging Media (2015, in its fourth edition), Media in the Digital Age (2008), Journalism and New Media (2001) and The People’s Right to Know (1994). Specifically, this latest book features 14 original chapters organized into three parts. The first two parts contain chapters based on competitively reviewed research papers originally presented at the BEA2014 Research Symposium. The third part features chapters based on presentations by a panel of well-known broadcasting scholars from around the U.S. and internationally, as well as chapters authored by the paper discussants at the BEA2014 Research Symposium. While chapters in the first two parts provide empirically based scholarship on directions and issues in broadcasting in an increasingly global, digital arena, the third part provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. Part I’s theme is research challenges in a changing broadcast environment, in particular, social media, social networking sites, streaming video, eye tracking, and audience measurement. The theme of part II is research issues and advances in global broadcasting, in particular, international broadcasting developments, visual structure, and digital displays. Authors here include Joon Soo Lim of Syracuse University, Young Chan
{"title":"Digital Technology and the Future of Broadcasting: Global Perspectives","authors":"Zvezdan Vukanovic","doi":"10.1080/14241277.2016.1260342","DOIUrl":"https://doi.org/10.1080/14241277.2016.1260342","url":null,"abstract":"We live in a fast-changing, complex, and technology-driven world where users are confronted with a host of digital gadgets, and ever-expanding array of social media apps, and have the ability to generate content. The catchwords “digital technology” and “digital convergence” have permeated the internet, television, media, and communication studies for over a decade. Since 1990, emerging digital media technologies have increasingly become the hot topic for scholarly study in digital media and internet studies, widely theorized in academic circles, and the subject of practical considerations. Digital technologies are changing the way individuals are producing and consuming media texts. At the digital technology level, we are witnessing major changes in production, distribution, and exhibition practices of digital media. An academic, corporate executive or journalist dealing with digital technology must continually ask the painful question: Which technologies should be produced, distributed, sold and made accessible to future broadcasting audiences and generations? Pavlik’s Digital Technology and the Future Of Broadcasting refers to a vast array and a broad range of perspectives, topics, issues related to digital technologies in the short span of its 252 pages as diverse as: 3D imagery, virtual reality, algorithm, audience engagement, augmented reality, broadband, and more. Pavlik, professor in the Department of Journalism and Media Studies at the School of Communication and Information at Rutgers University, has written widely on the impact of new technology on journalism, media and society. His books include Converging Media (2015, in its fourth edition), Media in the Digital Age (2008), Journalism and New Media (2001) and The People’s Right to Know (1994). Specifically, this latest book features 14 original chapters organized into three parts. The first two parts contain chapters based on competitively reviewed research papers originally presented at the BEA2014 Research Symposium. The third part features chapters based on presentations by a panel of well-known broadcasting scholars from around the U.S. and internationally, as well as chapters authored by the paper discussants at the BEA2014 Research Symposium. While chapters in the first two parts provide empirically based scholarship on directions and issues in broadcasting in an increasingly global, digital arena, the third part provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. Part I’s theme is research challenges in a changing broadcast environment, in particular, social media, social networking sites, streaming video, eye tracking, and audience measurement. The theme of part II is research issues and advances in global broadcasting, in particular, international broadcasting developments, visual structure, and digital displays. Authors here include Joon Soo Lim of Syracuse University, Young Chan ","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89269366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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