Pub Date : 2020-10-01DOI: 10.1080/14241277.2021.1920022
Danny D. E. Kim
ABSTRACT Established media preference theories implicitly presume that audiences know a media product’s content or effects. Brands can fill this logical gap, with brands that media creators craft around their products providing cues about potential content or effects. Connecting parallel theories concerning self-congruence in communication and marketing research, this survey-based study examines whether individuals anthropomorphize movie product brands to have personalities and prefer those with personalities paralleling their own personality. In the process, it also introduces a novel “independent” congruence measure, where congruence is calculated between an individual’s personality as they rate themselves and a movie’s brand personality as rated by an independent sample. Results of paired t-tests and mixed ANCOVAs suggest that the previously unwatched movies individuals indicate being most likely to watch indeed have personalities more congruent to their own than do the previously unwatched movies individuals indicate being least likely to watch, while in terms of post-consumption evaluation, the movies that individuals indicated as their favorite tended to be less congruent with their personality than movies they indicated as their least favorite. Theoretical and practical ramifications are discussed.
{"title":"Drawn to the Screen by Who We Are and Who We Aspire to Be: Brand-Self Congruence Differences in Movie Preferences","authors":"Danny D. E. Kim","doi":"10.1080/14241277.2021.1920022","DOIUrl":"https://doi.org/10.1080/14241277.2021.1920022","url":null,"abstract":"ABSTRACT Established media preference theories implicitly presume that audiences know a media product’s content or effects. Brands can fill this logical gap, with brands that media creators craft around their products providing cues about potential content or effects. Connecting parallel theories concerning self-congruence in communication and marketing research, this survey-based study examines whether individuals anthropomorphize movie product brands to have personalities and prefer those with personalities paralleling their own personality. In the process, it also introduces a novel “independent” congruence measure, where congruence is calculated between an individual’s personality as they rate themselves and a movie’s brand personality as rated by an independent sample. Results of paired t-tests and mixed ANCOVAs suggest that the previously unwatched movies individuals indicate being most likely to watch indeed have personalities more congruent to their own than do the previously unwatched movies individuals indicate being least likely to watch, while in terms of post-consumption evaluation, the movies that individuals indicated as their favorite tended to be less congruent with their personality than movies they indicated as their least favorite. Theoretical and practical ramifications are discussed.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81350626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-01DOI: 10.1080/14241277.2020.1865358
Eun-A. Park, R. Frieden, Krishna P. Jayakar
ABSTRACT This paper examines the factors predicting the frequency and duration of local broadcast television blackouts by Multichannel Video Programming Distributors (MVPDs), as a consequence of breakdowns in retransmission consent negotiations. Using a database of 372 retransmission agreements executed between 2011 and 2018, the paper uses a binomial logistic regression to identify the factors predicting blackouts, and ordinary least squares (OLS) regression for the duration. It finds the broadcasters’ network affiliations, the number of cable subscribers affected by a retransmission agreement, and a time trend to be the most significant predictors.
{"title":"Factors Affecting the Frequency and Length of Blackouts in Retransmission Consent Negotiations: A Quantitative Analysis","authors":"Eun-A. Park, R. Frieden, Krishna P. Jayakar","doi":"10.1080/14241277.2020.1865358","DOIUrl":"https://doi.org/10.1080/14241277.2020.1865358","url":null,"abstract":"ABSTRACT This paper examines the factors predicting the frequency and duration of local broadcast television blackouts by Multichannel Video Programming Distributors (MVPDs), as a consequence of breakdowns in retransmission consent negotiations. Using a database of 372 retransmission agreements executed between 2011 and 2018, the paper uses a binomial logistic regression to identify the factors predicting blackouts, and ordinary least squares (OLS) regression for the duration. It finds the broadcasters’ network affiliations, the number of cable subscribers affected by a retransmission agreement, and a time trend to be the most significant predictors.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80633422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-01DOI: 10.1080/14241277.2021.1920023
Anthony Palomba
ABSTRACT Over the past five years, there has been a market supply side upsurge of streaming-video-on-demand (SVOD) services, the slow but steady erasure of expensive cable and satellite bundling packages, and the rise of their response to SVOD services, the skinny bundle package. Considering this, do consumer product-trade-offs reflect generic competitive strategies exercised by SVOD firms? If so, do they predict consumer SVOD subscriptions or SVOD account access toward select SVOD firms? A conjoint analysis is executed in this study, and findings illustrate that utility constant sums can be used to help predict SVOD subscription and SVOD account access. This can aid practitioners in seeing if their competitive strategies are connecting to the right consumers with the right product trade-offs.
{"title":"Do SVOD product attribute trade-offs predict SVOD subscriptions and SVOD account access? Using utility constant sums to predict SVOD subscriptions and SVOD account access","authors":"Anthony Palomba","doi":"10.1080/14241277.2021.1920023","DOIUrl":"https://doi.org/10.1080/14241277.2021.1920023","url":null,"abstract":"ABSTRACT Over the past five years, there has been a market supply side upsurge of streaming-video-on-demand (SVOD) services, the slow but steady erasure of expensive cable and satellite bundling packages, and the rise of their response to SVOD services, the skinny bundle package. Considering this, do consumer product-trade-offs reflect generic competitive strategies exercised by SVOD firms? If so, do they predict consumer SVOD subscriptions or SVOD account access toward select SVOD firms? A conjoint analysis is executed in this study, and findings illustrate that utility constant sums can be used to help predict SVOD subscription and SVOD account access. This can aid practitioners in seeing if their competitive strategies are connecting to the right consumers with the right product trade-offs.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82962659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-02DOI: 10.1080/14241277.2020.1799794
Sora Park, C. Fisher, T. Flew, U. Dulleck
ABSTRACT Digital platforms such as search engines and social media have become major gateways to news. Algorithms are used to deliver news that is consistent with consumers’ preferences and individuals share news through their online social networks. This networked environment has resulted in growing uncertainty about online information which has had an impact on news industries globally. While it is well established that perceptions of trust in news found on social media or via search engines are lower than traditional news media, there has been less discussion about the impact of social media use on perceptions of trust in the news media more broadly. This study fills that gap by examining the influence of social media as news sources and pathways to news on perceptions of the level of news trust at a country level. A secondary data analysis of a 26-country survey in 2016 and 2019 was conducted. The analysis revealed an increase in social media use for accessing news resulted in a decline in trust in news media generally across the globe. Higher levels of general mistrust in news were related to an increased use of sharing of news. This paper argues the use of social media for news is closely linked to the increase in news mistrust, which is likely to continue to rise as the number of people using social media to access news continues to grow.
{"title":"Global Mistrust in News: The Impact of Social Media on Trust","authors":"Sora Park, C. Fisher, T. Flew, U. Dulleck","doi":"10.1080/14241277.2020.1799794","DOIUrl":"https://doi.org/10.1080/14241277.2020.1799794","url":null,"abstract":"ABSTRACT Digital platforms such as search engines and social media have become major gateways to news. Algorithms are used to deliver news that is consistent with consumers’ preferences and individuals share news through their online social networks. This networked environment has resulted in growing uncertainty about online information which has had an impact on news industries globally. While it is well established that perceptions of trust in news found on social media or via search engines are lower than traditional news media, there has been less discussion about the impact of social media use on perceptions of trust in the news media more broadly. This study fills that gap by examining the influence of social media as news sources and pathways to news on perceptions of the level of news trust at a country level. A secondary data analysis of a 26-country survey in 2016 and 2019 was conducted. The analysis revealed an increase in social media use for accessing news resulted in a decline in trust in news media generally across the globe. Higher levels of general mistrust in news were related to an increased use of sharing of news. This paper argues the use of social media for news is closely linked to the increase in news mistrust, which is likely to continue to rise as the number of people using social media to access news continues to grow.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89222474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-02DOI: 10.1080/14241277.2020.1803326
Miao Guo
ABSTRACT This study investigated second screen user behavior in a social television-viewing environment. Two online consumer panels of 1,052 second screeners were sampled to complete the three-stage research strategy. Through conceptualization and operationalization of the second screening construct, this study identified five underlying dimensions, including utility, control, interaction, influence, and attention. These five dimensions demonstrate different functionalities delivered by digital devices, such as laptop computers, tablets, and smartphones, to interact with television content. The theoretical and practical implications of second screening were also discussed.
{"title":"Second Screening: Measuring Second Screen User Behavior in a Social Television Viewing Environment","authors":"Miao Guo","doi":"10.1080/14241277.2020.1803326","DOIUrl":"https://doi.org/10.1080/14241277.2020.1803326","url":null,"abstract":"ABSTRACT This study investigated second screen user behavior in a social television-viewing environment. Two online consumer panels of 1,052 second screeners were sampled to complete the three-stage research strategy. Through conceptualization and operationalization of the second screening construct, this study identified five underlying dimensions, including utility, control, interaction, influence, and attention. These five dimensions demonstrate different functionalities delivered by digital devices, such as laptop computers, tablets, and smartphones, to interact with television content. The theoretical and practical implications of second screening were also discussed.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82285928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-19DOI: 10.1080/14241277.2020.1716767
John J. Oliver, R. Picard
ABSTRACT A constant theme in strategic media management literature is the transformational impact that digital media technologies and deregulation have had on shaping media firms’ corporate strategies. Whilst the role of corporate strategy is to encapsulate a firm’s long-term direction and scope of activities, it will also give a strong indication of how the firm will compete and be positioned in an industry. However, the transformative effects of a highly technological media environment have changed our traditional view of how the media industry is defined, and so developing a strategic recipe for competing in an ill-defined industry becomes more challenging. This paper examines a single media firm’s corporate strategy and perimeter and considers this in the context of a changing media industry. The paper takes a practice-led approach by undertaking a longitudinal analysis of a firm’s acquisition and divestment activities in order to understand its corporate perimeter and by implication the industry or industries where it competes. We argue that by exploring a media firm’s corporate strategy and perimeter over time, scholars will not only be able to better understand the dynamics of media practice and strategy, but also gain an insight into the changing nature of the media industry. The paper concludes that the 'five forces framework' on industry structure, profitability and attractiveness remains a relevant form of strategic analysis that can help media management researchers to conceptualize and understand the evolution of media firm corporate perimeter and the industries in which they compete.
{"title":"Shaping the Corporate Perimeter in a Changing Media Industry","authors":"John J. Oliver, R. Picard","doi":"10.1080/14241277.2020.1716767","DOIUrl":"https://doi.org/10.1080/14241277.2020.1716767","url":null,"abstract":"ABSTRACT A constant theme in strategic media management literature is the transformational impact that digital media technologies and deregulation have had on shaping media firms’ corporate strategies. Whilst the role of corporate strategy is to encapsulate a firm’s long-term direction and scope of activities, it will also give a strong indication of how the firm will compete and be positioned in an industry. However, the transformative effects of a highly technological media environment have changed our traditional view of how the media industry is defined, and so developing a strategic recipe for competing in an ill-defined industry becomes more challenging. This paper examines a single media firm’s corporate strategy and perimeter and considers this in the context of a changing media industry. The paper takes a practice-led approach by undertaking a longitudinal analysis of a firm’s acquisition and divestment activities in order to understand its corporate perimeter and by implication the industry or industries where it competes. We argue that by exploring a media firm’s corporate strategy and perimeter over time, scholars will not only be able to better understand the dynamics of media practice and strategy, but also gain an insight into the changing nature of the media industry. The paper concludes that the 'five forces framework' on industry structure, profitability and attractiveness remains a relevant form of strategic analysis that can help media management researchers to conceptualize and understand the evolution of media firm corporate perimeter and the industries in which they compete.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2020-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72990666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-02DOI: 10.1080/14241277.2020.1731513
B. McCauley, Kieran D. Tierney, Dinara Tokbaeva
ABSTRACT Globally, eSports is growing in influence in media. However, it represents a unique phenomenon in the modern mediascape as it is expanding beyond the online digital world and becoming interwoven in the offline, physical world. Jönköping, a mid-sized Swedish city that hosts the DreamHack winter and summer events, provides the setting for how this offline context is being facilitated and shaped to maximize the benefits of eSports’ increasing cultural relevance and value. By conceptualizing the local eSports scene as a market, this article synthesizes 17 interviews with local actors to answer the question: What offline actions do actors engage in to facilitate and shape the local eSports market? This article provides actionable insights from a strategic media management perspective that can enable others to engage with and develop local offline eSports markets to provide a platform for media creation.
{"title":"Shaping a Regional Offline eSports Market: Understanding How Jönköping, the ‘City of DreamHack’, Takes URL to IRL","authors":"B. McCauley, Kieran D. Tierney, Dinara Tokbaeva","doi":"10.1080/14241277.2020.1731513","DOIUrl":"https://doi.org/10.1080/14241277.2020.1731513","url":null,"abstract":"ABSTRACT Globally, eSports is growing in influence in media. However, it represents a unique phenomenon in the modern mediascape as it is expanding beyond the online digital world and becoming interwoven in the offline, physical world. Jönköping, a mid-sized Swedish city that hosts the DreamHack winter and summer events, provides the setting for how this offline context is being facilitated and shaped to maximize the benefits of eSports’ increasing cultural relevance and value. By conceptualizing the local eSports scene as a market, this article synthesizes 17 interviews with local actors to answer the question: What offline actions do actors engage in to facilitate and shape the local eSports market? This article provides actionable insights from a strategic media management perspective that can enable others to engage with and develop local offline eSports markets to provide a platform for media creation.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85723115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-02DOI: 10.1080/14241277.2020.1732982
Bastian Kordyaka, Katharina Jahn, Bjoern Niehaves
ABSTRACT The question of the optimal level of diversification in marketing research has a long history and shows an inconsistent empirical picture. Based on assumptions from the media management field, consumer engagement literature and social identity approach, this paper is aimed at obtaining a better understanding of diversification as a competitive advantage for organizations in eSports. Accordingly, we collected a sample of 216 League of Legends consumers, via the crowdsourcing marketplace Mechanical Turk- to explain the phenomenon of customer loyalty` for different eSports franchises. Using a quasi-experimental approach and structural equation modeling, our results show support for an inverted u-shaped curve of diversification. Medium diversified franchises seem to have the most beneficial positions in the eSports market. Furthermore, our holistic model illustrates that franchise identification has the potential to explain media engagement. Additionally, the two dimensions of media engagement – consumption and contribution – affect franchise loyalty in a positive manner, contrary to the third-dimension creation. We further discuss the contributions of our analyses and identify potential paths for future research in this paper.
{"title":"To Diversify or Not? Uncovering the Effects of Identification and Media Engagement on Franchise Loyalty in eSports","authors":"Bastian Kordyaka, Katharina Jahn, Bjoern Niehaves","doi":"10.1080/14241277.2020.1732982","DOIUrl":"https://doi.org/10.1080/14241277.2020.1732982","url":null,"abstract":"ABSTRACT The question of the optimal level of diversification in marketing research has a long history and shows an inconsistent empirical picture. Based on assumptions from the media management field, consumer engagement literature and social identity approach, this paper is aimed at obtaining a better understanding of diversification as a competitive advantage for organizations in eSports. Accordingly, we collected a sample of 216 League of Legends consumers, via the crowdsourcing marketplace Mechanical Turk- to explain the phenomenon of customer loyalty` for different eSports franchises. Using a quasi-experimental approach and structural equation modeling, our results show support for an inverted u-shaped curve of diversification. Medium diversified franchises seem to have the most beneficial positions in the eSports market. Furthermore, our holistic model illustrates that franchise identification has the potential to explain media engagement. Additionally, the two dimensions of media engagement – consumption and contribution – affect franchise loyalty in a positive manner, contrary to the third-dimension creation. We further discuss the contributions of our analyses and identify potential paths for future research in this paper.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79880185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-02DOI: 10.1080/14241277.2020.1731514
Zeran Ji, R. Hanna
ABSTRACT Since 2016, eSports has grown into a key sector of the media landscape. Yet, manystakeholders are challenged with managing the complexity of eSports media. Existing business model literature suggests that organizations can build competitive advantages by aligning strategy with consumer needs. This approach would aid in the task of eSports management, but current understanding of eSports consumers fails to provide actionable insight; it still being unclear how these consumers perceive value in traditional and digital media offerings or if these perceptions are homogenous. To better understand preferences, we conducted an exploratory survey of 200 gamers/eSports consumers and asked how they perceived traditional media offerings, digital media offerings, and perceptions on personal data; a critical asset to today’s ever more digitized landscape. Cluster analysis was used to segment respondents along a spectrum (low, semi, heavy) of engagement, measured by gaming participation and spectatorship. Next, we analyzed if perceptions were in fact consistent across these three levels of engagement. Through our work, we found eSports consumers are non-monolithic with segmentations having significant impact on perceptions of value for both traditional and digital media offerings. We further found that failure to consider consumer preferences can prevent eSports organizations from effectively operationalizing business strategies. Finally, we demonstrate that knowledge of consumers can be critical, and while eSports is an important platform for brands, audience nuances must be considered in order to properly manage this emerging industry.
{"title":"Gamers First – How Consumer Preferences Impact eSports Media Offerings","authors":"Zeran Ji, R. Hanna","doi":"10.1080/14241277.2020.1731514","DOIUrl":"https://doi.org/10.1080/14241277.2020.1731514","url":null,"abstract":"ABSTRACT Since 2016, eSports has grown into a key sector of the media landscape. Yet, manystakeholders are challenged with managing the complexity of eSports media. Existing business model literature suggests that organizations can build competitive advantages by aligning strategy with consumer needs. This approach would aid in the task of eSports management, but current understanding of eSports consumers fails to provide actionable insight; it still being unclear how these consumers perceive value in traditional and digital media offerings or if these perceptions are homogenous. To better understand preferences, we conducted an exploratory survey of 200 gamers/eSports consumers and asked how they perceived traditional media offerings, digital media offerings, and perceptions on personal data; a critical asset to today’s ever more digitized landscape. Cluster analysis was used to segment respondents along a spectrum (low, semi, heavy) of engagement, measured by gaming participation and spectatorship. Next, we analyzed if perceptions were in fact consistent across these three levels of engagement. Through our work, we found eSports consumers are non-monolithic with segmentations having significant impact on perceptions of value for both traditional and digital media offerings. We further found that failure to consider consumer preferences can prevent eSports organizations from effectively operationalizing business strategies. Finally, we demonstrate that knowledge of consumers can be critical, and while eSports is an important platform for brands, audience nuances must be considered in order to properly manage this emerging industry.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76602475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-02DOI: 10.1080/14241277.2020.1757808
Tobias M. Scholz
ABSTRACT This editorial gives a short preface to the eSports industry and why this industry is unusual for media management research – thereby describing the eSports ecosystem based on the stakeholders involved, the fundamental characteristics, and the governing principles of the industry. Then the three papers in this special issue are introduced. These papers show the uniqueness of the eSports industry by enhancing the understanding of eSports in a media management context. Furthermore, the editorial is highlighting its potential contribution to the field in aspects like the changing role of the consumers having a stronger influence on the media process, moving from global to local, and online to offline or the changes in media engagement in a digital environment. The editorial concludes by stating the potential of researching eSports as a case for the path to digitize media management and, additionally, create sustainable business models in the digitized society.
{"title":"Deciphering the World of eSports","authors":"Tobias M. Scholz","doi":"10.1080/14241277.2020.1757808","DOIUrl":"https://doi.org/10.1080/14241277.2020.1757808","url":null,"abstract":"ABSTRACT This editorial gives a short preface to the eSports industry and why this industry is unusual for media management research – thereby describing the eSports ecosystem based on the stakeholders involved, the fundamental characteristics, and the governing principles of the industry. Then the three papers in this special issue are introduced. These papers show the uniqueness of the eSports industry by enhancing the understanding of eSports in a media management context. Furthermore, the editorial is highlighting its potential contribution to the field in aspects like the changing role of the consumers having a stronger influence on the media process, moving from global to local, and online to offline or the changes in media engagement in a digital environment. The editorial concludes by stating the potential of researching eSports as a case for the path to digitize media management and, additionally, create sustainable business models in the digitized society.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74814340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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