Pub Date : 2019-10-02DOI: 10.1080/14241277.2019.1695619
Sylvia M. Chan-Olmsted
ABSTRACT Artificial intelligence is a transformational technology of the digital age and an increasingly critical business mindset for companies, especially for those in the media sector with a growing array of digital content products and advertising opportunities. Given its unique market characteristics, it is unclear whether AI would offer the same disruptive power and utilities in the media sector as in other tangible goods industries. This review examines the utilities of AI in the media industry, AI’s role in the context of value chain, and the challenges in incorporating the cognitive technologies in this industry. It was concluded that AI applications in media have occurred in the eight main areas: audience content recommendations/discovery, audience engagement, augmented audience experience, message optimization, content management, content creation, audience insights, and operational automation. There are significant challenges in balancing the effectiveness and efficiency, and human and AI judgement.
{"title":"A Review of Artificial Intelligence Adoptions in the Media Industry","authors":"Sylvia M. Chan-Olmsted","doi":"10.1080/14241277.2019.1695619","DOIUrl":"https://doi.org/10.1080/14241277.2019.1695619","url":null,"abstract":"ABSTRACT Artificial intelligence is a transformational technology of the digital age and an increasingly critical business mindset for companies, especially for those in the media sector with a growing array of digital content products and advertising opportunities. Given its unique market characteristics, it is unclear whether AI would offer the same disruptive power and utilities in the media sector as in other tangible goods industries. This review examines the utilities of AI in the media industry, AI’s role in the context of value chain, and the challenges in incorporating the cognitive technologies in this industry. It was concluded that AI applications in media have occurred in the eight main areas: audience content recommendations/discovery, audience engagement, augmented audience experience, message optimization, content management, content creation, audience insights, and operational automation. There are significant challenges in balancing the effectiveness and efficiency, and human and AI judgement.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85584093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-02DOI: 10.1080/14241277.2019.1701768
{"title":"Associate Reviewers 2019","authors":"","doi":"10.1080/14241277.2019.1701768","DOIUrl":"https://doi.org/10.1080/14241277.2019.1701768","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90507653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-02DOI: 10.1080/14241277.2019.1692850
Dam Hee Kim
ABSTRACT In the film industry, which is notoriously high risk, sequels and adaptations stand out as successful films. Conceptualizing adaptations and sequels as extended brands, this paper takes an in-depth look at brand extension strategies in the film industry by analyzing films released from 2010 to 2013 in the U.S. This paper puts forward five adaptations types by their source materials (i.e., adaptations from video games; TV series; toy lines; comic books; and books), and examines which types of adaptations are successful at the worldwide box office. Specifically, two theatrical performance indicators are considered: gross and profit. In terms of worldwide box office gross, the results suggest that adaptations from comic books and toy lines are successful, and those produced as sequels are even more successful. However, when production budgets are additionally taken into account, in terms of worldwide box office profit, none of the five adaptations types appear more successful than original films. Still, adaptations from comic books and toy lines produced as sequels are highly profitable at the worldwide box office.
{"title":"Brand Extension Strategies in the Film Industry: Factors behind Financial Performance of Adaptations and Sequels","authors":"Dam Hee Kim","doi":"10.1080/14241277.2019.1692850","DOIUrl":"https://doi.org/10.1080/14241277.2019.1692850","url":null,"abstract":"ABSTRACT In the film industry, which is notoriously high risk, sequels and adaptations stand out as successful films. Conceptualizing adaptations and sequels as extended brands, this paper takes an in-depth look at brand extension strategies in the film industry by analyzing films released from 2010 to 2013 in the U.S. This paper puts forward five adaptations types by their source materials (i.e., adaptations from video games; TV series; toy lines; comic books; and books), and examines which types of adaptations are successful at the worldwide box office. Specifically, two theatrical performance indicators are considered: gross and profit. In terms of worldwide box office gross, the results suggest that adaptations from comic books and toy lines are successful, and those produced as sequels are even more successful. However, when production budgets are additionally taken into account, in terms of worldwide box office profit, none of the five adaptations types appear more successful than original films. Still, adaptations from comic books and toy lines produced as sequels are highly profitable at the worldwide box office.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81082028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-02DOI: 10.1080/14241277.2019.1695257
Eun-A. Park
ABSTRACT This paper is an empirical analysis of the prevalence of business models in the Over The Top (OTT) video content distribution sector. From a review of the literature on taxonomies of OTT business models, it identifies five attributes of an OTT content distribution platform: ownership, vertical integration with content producers, platform/multiplatform compatibility, service type, and revenue model. Applying cluster analysis to SNL Kagan’s global database of 798 OTT distribution networks, the most five commonly occurring combinations of attributes are identified. The paper concludes by discussing the characteristics of these business models.
本文对OTT (Over the Top)视频内容分发行业商业模式的流行进行了实证分析。通过对OTT商业模式分类的文献回顾，本文确定了OTT内容分发平台的五个属性:所有权、与内容生产者的垂直整合、平台/多平台兼容性、服务类型和收入模式。对SNL Kagan的798个OTT分销网络的全球数据库进行聚类分析，确定了最常见的五种属性组合。文章最后讨论了这些商业模式的特点。
{"title":"Prevalence of Business Models in Global OTT Video Services: A Cluster Analysis","authors":"Eun-A. Park","doi":"10.1080/14241277.2019.1695257","DOIUrl":"https://doi.org/10.1080/14241277.2019.1695257","url":null,"abstract":"ABSTRACT This paper is an empirical analysis of the prevalence of business models in the Over The Top (OTT) video content distribution sector. From a review of the literature on taxonomies of OTT business models, it identifies five attributes of an OTT content distribution platform: ownership, vertical integration with content producers, platform/multiplatform compatibility, service type, and revenue model. Applying cluster analysis to SNL Kagan’s global database of 798 OTT distribution networks, the most five commonly occurring combinations of attributes are identified. The paper concludes by discussing the characteristics of these business models.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89057032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-09DOI: 10.1080/14241277.2019.1652792
J. Wood
{"title":"Media and digital management","authors":"J. Wood","doi":"10.1080/14241277.2019.1652792","DOIUrl":"https://doi.org/10.1080/14241277.2019.1652792","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82700786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-21DOI: 10.1080/14241277.2019.1644480
Gracie L. Lawson-Borders
{"title":"Handbook of media management and economics, 2nd Edition","authors":"Gracie L. Lawson-Borders","doi":"10.1080/14241277.2019.1644480","DOIUrl":"https://doi.org/10.1080/14241277.2019.1644480","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72982983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-21DOI: 10.1080/14241277.2019.1646697
Kelsey N. Whipple
{"title":"Entertainment science: Data analytics and practical theory for movies, games, books, and music","authors":"Kelsey N. Whipple","doi":"10.1080/14241277.2019.1646697","DOIUrl":"https://doi.org/10.1080/14241277.2019.1646697","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/14241277.2019.1646697","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72375886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-15DOI: 10.1080/14241277.2019.1644481
Martin J. Riedl
{"title":"Making media: Production, practices, and professions","authors":"Martin J. Riedl","doi":"10.1080/14241277.2019.1644481","DOIUrl":"https://doi.org/10.1080/14241277.2019.1644481","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89836370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-03DOI: 10.1080/14241277.2019.1637497
Kelsey N. Whipple
{"title":"The audience and business of YouTube and online videos","authors":"Kelsey N. Whipple","doi":"10.1080/14241277.2019.1637497","DOIUrl":"https://doi.org/10.1080/14241277.2019.1637497","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74790515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-03DOI: 10.1080/14241277.2019.1637343
J. Tropp, Andreas Baetzgen
ABSTRACT Despite its high popularity, Snapchat remains a mystery to many marketers. This study uses a mixed-methods approach to gain a thorough understanding of how users define Snapchat usage in terms of their cognitive processing and behavioral patterns. 14 core associations for Snapchat media usage were explored in focus groups, which were then converted into a consensus map using the concept map method (N = 96). Unlike previous studies, the findings suggest that Snapchat is not so much a medium for continuous communication with the consumer. Nevertheless, it can enrich relationships with them. Media usage is determined by hedonistic goals, while rational goals and normative constraints are in the background. Marketers should therefore focus their attention on aesthetic, affective and alternating stimuli.
{"title":"Users’ Definition of Snapchat Usage. Implications for Marketing on Snapchat","authors":"J. Tropp, Andreas Baetzgen","doi":"10.1080/14241277.2019.1637343","DOIUrl":"https://doi.org/10.1080/14241277.2019.1637343","url":null,"abstract":"ABSTRACT Despite its high popularity, Snapchat remains a mystery to many marketers. This study uses a mixed-methods approach to gain a thorough understanding of how users define Snapchat usage in terms of their cognitive processing and behavioral patterns. 14 core associations for Snapchat media usage were explored in focus groups, which were then converted into a consensus map using the concept map method (N = 96). Unlike previous studies, the findings suggest that Snapchat is not so much a medium for continuous communication with the consumer. Nevertheless, it can enrich relationships with them. Media usage is determined by hedonistic goals, while rational goals and normative constraints are in the background. Marketers should therefore focus their attention on aesthetic, affective and alternating stimuli.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2019-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80890781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：