Pub Date : 2023-04-03DOI: 10.1080/16522354.2023.2189426
Atte Jääskeläinen, Johannes Koponen, Vera Djakonoff
ABSTRACT In the literature, anti-rivalry has been proposed to describe goods that become more valuable when used. Empirical testing of this theory is lacking, and the concept has not yet been applied in the context of news. This study identifies five distinctive value constructs – news value, emotional value, value of reading comments, social value of commenting and social value of sharing – from the statistical analysis of a survey of 2020 online news consumers on Finnish public broadcaster Yle’s website. We then assess changes in these values when the news is consumed and users have contributed to it by commenting on it and sharing it. The results of the analysis and additional in-depth user interviews indicate that news possesses elements of anti-rivalry. Additionally, the results indicate interesting intercorrelations among the values and user groups. When a piece of news has high news value, user contributions do not play a major role, but the value of sharing increases. When a news product is commented on, the act increases the social value of sharing for sharers, decreases the news value for readers and increases the negative emotions felt by readers.
{"title":"Participation shaping the values of news articles: implications of news as anti-rival information products","authors":"Atte Jääskeläinen, Johannes Koponen, Vera Djakonoff","doi":"10.1080/16522354.2023.2189426","DOIUrl":"https://doi.org/10.1080/16522354.2023.2189426","url":null,"abstract":"ABSTRACT In the literature, anti-rivalry has been proposed to describe goods that become more valuable when used. Empirical testing of this theory is lacking, and the concept has not yet been applied in the context of news. This study identifies five distinctive value constructs – news value, emotional value, value of reading comments, social value of commenting and social value of sharing – from the statistical analysis of a survey of 2020 online news consumers on Finnish public broadcaster Yle’s website. We then assess changes in these values when the news is consumed and users have contributed to it by commenting on it and sharing it. The results of the analysis and additional in-depth user interviews indicate that news possesses elements of anti-rivalry. Additionally, the results indicate interesting intercorrelations among the values and user groups. When a piece of news has high news value, user contributions do not play a major role, but the value of sharing increases. When a news product is commented on, the act increases the social value of sharing for sharers, decreases the news value for readers and increases the negative emotions felt by readers.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44813354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-10DOI: 10.1080/16522354.2023.2189427
A. Feuillet, A. Alem, C. Durand, M. Terrien, N. Scelles
{"title":"What can be learnt from failures in the sports media business? A case study of the Mediapro crash in football media rights in France","authors":"A. Feuillet, A. Alem, C. Durand, M. Terrien, N. Scelles","doi":"10.1080/16522354.2023.2189427","DOIUrl":"https://doi.org/10.1080/16522354.2023.2189427","url":null,"abstract":"","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44674678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-29DOI: 10.1080/16522354.2022.2162802
C. Cook, C. Milburn-Curtis
ABSTRACT This article combines two prominent discussions in media studies and industry: the challenged economic situation for independent community news and the complex relationship with digital platforms. Through empirical data, it assesses current incomes and the impact of platform companies on management practices in the UK. It finds that building your social media following, particularly on Twitter, correlates to higher income. Independent community media also report utility benefit from digital platforms for audience growth, the provision of analytics and story suggestions. Direct returns economically from advertising are less forthcoming and publishers feel subjugated by policymaker and platform opacity. Through a mixed method approach, we conclude social media practices can have positive indirect impact on the news revenue model, but absent direct returns mean management frustrations persist
{"title":"Sharing for sustainability: relating independent community news management practices within digital platforms","authors":"C. Cook, C. Milburn-Curtis","doi":"10.1080/16522354.2022.2162802","DOIUrl":"https://doi.org/10.1080/16522354.2022.2162802","url":null,"abstract":"ABSTRACT This article combines two prominent discussions in media studies and industry: the challenged economic situation for independent community news and the complex relationship with digital platforms. Through empirical data, it assesses current incomes and the impact of platform companies on management practices in the UK. It finds that building your social media following, particularly on Twitter, correlates to higher income. Independent community media also report utility benefit from digital platforms for audience growth, the provision of analytics and story suggestions. Direct returns economically from advertising are less forthcoming and publishers feel subjugated by policymaker and platform opacity. Through a mixed method approach, we conclude social media practices can have positive indirect impact on the news revenue model, but absent direct returns mean management frustrations persist","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43195507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-05DOI: 10.1080/16522354.2022.2163794
J. Masele, Regina Joseph
ABSTRACT Unlike the situation in the past, media firms have found themselves in the midst of challenge to withstand pressure resulting from social media’s entry in the journalism business. This study assessed the Tanzania’s media firms’ preparedness and coping strategies in the emergence of social media. A five-point Likert scale questionnaire was answered by 106 respondents from selected media firms in Dar es Salaam, namely: Independent Television (ITV), Tanzania Broadcasting Corporation (TBC), TBC Fm, Clouds Fm, Mwananchi Newspaper, Tanzania Standard Newspaper, and Uhuru newspaper. A descriptive and multiple regression analysis was used. Findings indicate convergence and partnering of traditional media with social media positively and significantly influencing media firms’ competitiveness in the era of social media in Tanzania. The majority of respondents practiced some form of convergence and partnering for lowering operational costs, more profit generation, and differentiation of what they offer. The study concluded that social media is a necessary complement to media firms that may enhance their competitiveness. Appropriate policies and regulations need to be in place to ensure successive incorporation for good journalism and informed societies.
{"title":"Media firms’ preparedness and coping strategies in the emergence of social media: a case of Tanzania","authors":"J. Masele, Regina Joseph","doi":"10.1080/16522354.2022.2163794","DOIUrl":"https://doi.org/10.1080/16522354.2022.2163794","url":null,"abstract":"ABSTRACT Unlike the situation in the past, media firms have found themselves in the midst of challenge to withstand pressure resulting from social media’s entry in the journalism business. This study assessed the Tanzania’s media firms’ preparedness and coping strategies in the emergence of social media. A five-point Likert scale questionnaire was answered by 106 respondents from selected media firms in Dar es Salaam, namely: Independent Television (ITV), Tanzania Broadcasting Corporation (TBC), TBC Fm, Clouds Fm, Mwananchi Newspaper, Tanzania Standard Newspaper, and Uhuru newspaper. A descriptive and multiple regression analysis was used. Findings indicate convergence and partnering of traditional media with social media positively and significantly influencing media firms’ competitiveness in the era of social media in Tanzania. The majority of respondents practiced some form of convergence and partnering for lowering operational costs, more profit generation, and differentiation of what they offer. The study concluded that social media is a necessary complement to media firms that may enhance their competitiveness. Appropriate policies and regulations need to be in place to ensure successive incorporation for good journalism and informed societies.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47584981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.1080/16522354.2022.2153235
Ahmed Taher, Heba Y. El Badawy
ABSTRACT This study offers insights into two critical decisions in jingle-based advertising. How much more could the producer pay to buy the rights to popular music to add to advertising jingles? And how much more could they pay a popular performer to sing the jingle? Will doing so enhance the brand or message recall to justify the investment? Based on 300 interviews that measured unaided and aided day-after recall of five jingle ads concurrently aired on television, popular music and performers increased unaided and aided recall of brand name and ad message. Compared to the base case, a popular performer can increase the brand and message recall by two-and-half folds, and a popular performer and popular music can increase the brand and message recall by six-folds compared to the base case.
{"title":"The value of using popular music and performers on brand and message recall in television advertising jingles","authors":"Ahmed Taher, Heba Y. El Badawy","doi":"10.1080/16522354.2022.2153235","DOIUrl":"https://doi.org/10.1080/16522354.2022.2153235","url":null,"abstract":"ABSTRACT This study offers insights into two critical decisions in jingle-based advertising. How much more could the producer pay to buy the rights to popular music to add to advertising jingles? And how much more could they pay a popular performer to sing the jingle? Will doing so enhance the brand or message recall to justify the investment? Based on 300 interviews that measured unaided and aided day-after recall of five jingle ads concurrently aired on television, popular music and performers increased unaided and aided recall of brand name and ad message. Compared to the base case, a popular performer can increase the brand and message recall by two-and-half folds, and a popular performer and popular music can increase the brand and message recall by six-folds compared to the base case.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41863072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-18DOI: 10.1080/16522354.2022.2148070
Anna Podara, María Matsiola
ABSTRACT The Greek television industry is facing the new challenges of the streaming era while still recovering from a decade-long debt crisis (2009–2019) that has been the focus of public attention both within the EU and beyond. This study, following the “critical media industry studies” research approach, aims to synthesise the state of knowledge of the sector in the aftermath of this crisis period by combining disparate academic approaches and examining the ways in which decision makers responded to economic and regulatory shifts; thus providing an overview of the Greek television industry that contributes to the theoretical development of the field and also has practical implications for media practitioners and policy makers.
{"title":"How the Greek television landscape changed during the financial crisis","authors":"Anna Podara, María Matsiola","doi":"10.1080/16522354.2022.2148070","DOIUrl":"https://doi.org/10.1080/16522354.2022.2148070","url":null,"abstract":"ABSTRACT The Greek television industry is facing the new challenges of the streaming era while still recovering from a decade-long debt crisis (2009–2019) that has been the focus of public attention both within the EU and beyond. This study, following the “critical media industry studies” research approach, aims to synthesise the state of knowledge of the sector in the aftermath of this crisis period by combining disparate academic approaches and examining the ways in which decision makers responded to economic and regulatory shifts; thus providing an overview of the Greek television industry that contributes to the theoretical development of the field and also has practical implications for media practitioners and policy makers.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"20 1","pages":"284 - 301"},"PeriodicalIF":1.3,"publicationDate":"2022-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46296716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-03DOI: 10.1080/16522354.2022.2139997
Sina Wenzel, Nicola Kleer, Reinhard E. Kunz
ABSTRACT Brand pages on social networking sites represent excellent vehicles for customer relationship management. These pages enable companies to interact with their customers and to foster their engagement. This study examines the relationship between, and moderating impact of, customer engagement behaviour and a COVID-19-related context as well as content types. The content of 1,946 company-generated Facebook brand posts of 16 media and technology companies was analysed. A hierarchical regression analysis was used to test the hypotheses. The results show that a COVID-19-related context and the content type are associated with customer engagement behaviour. These factors both partly interact and directly correlate with customer engagement behaviour. This study contributes to the literature by establishing (crisis-related) social media guidelines for media and technology companies.
{"title":"Customer engagement behaviour in the media and technology industry: a quantitative content analysis of content types and COVID-19 context","authors":"Sina Wenzel, Nicola Kleer, Reinhard E. Kunz","doi":"10.1080/16522354.2022.2139997","DOIUrl":"https://doi.org/10.1080/16522354.2022.2139997","url":null,"abstract":"ABSTRACT Brand pages on social networking sites represent excellent vehicles for customer relationship management. These pages enable companies to interact with their customers and to foster their engagement. This study examines the relationship between, and moderating impact of, customer engagement behaviour and a COVID-19-related context as well as content types. The content of 1,946 company-generated Facebook brand posts of 16 media and technology companies was analysed. A hierarchical regression analysis was used to test the hypotheses. The results show that a COVID-19-related context and the content type are associated with customer engagement behaviour. These factors both partly interact and directly correlate with customer engagement behaviour. This study contributes to the literature by establishing (crisis-related) social media guidelines for media and technology companies.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"20 1","pages":"241 - 263"},"PeriodicalIF":1.3,"publicationDate":"2022-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47761971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-02DOI: 10.1080/16522354.2022.2141531
Susanna S. Lee, Jieun Shin, Jungyun Won
ABSTRACT Social media influencers have come under increasing pressure to engage in transparent communication. However, for content that is not explicitly an advertisement, their communication practice can vary widely, reflecting the creator’s interests and attitudes towards transparency. This study examines this phenomenon focusing on beauty YouTubers, a distinct community connected by shared styles, routines, and language. We collected 652 beauty YouTube channels and examined the use of creators’ disclosure-related keywords under the framework of “transparency management”. An automated text analysis revealed that over 60% of channels mentioned at least one transparency related keyword. We also found that professionally motivated YouTubers tended to engage in transparency management more than those who lacked such motivation. Moreover, YouTubers with a large number of subscribers were more likely to engage in transparency management than those with a small number of subscribers. This article contributes to a better understanding of content creators’ communication patterns that manifest transparency, even when the content is not sponsored.
{"title":"Transparency management of content creators on social media: motivation, tenure, and status","authors":"Susanna S. Lee, Jieun Shin, Jungyun Won","doi":"10.1080/16522354.2022.2141531","DOIUrl":"https://doi.org/10.1080/16522354.2022.2141531","url":null,"abstract":"ABSTRACT Social media influencers have come under increasing pressure to engage in transparent communication. However, for content that is not explicitly an advertisement, their communication practice can vary widely, reflecting the creator’s interests and attitudes towards transparency. This study examines this phenomenon focusing on beauty YouTubers, a distinct community connected by shared styles, routines, and language. We collected 652 beauty YouTube channels and examined the use of creators’ disclosure-related keywords under the framework of “transparency management”. An automated text analysis revealed that over 60% of channels mentioned at least one transparency related keyword. We also found that professionally motivated YouTubers tended to engage in transparency management more than those who lacked such motivation. Moreover, YouTubers with a large number of subscribers were more likely to engage in transparency management than those with a small number of subscribers. This article contributes to a better understanding of content creators’ communication patterns that manifest transparency, even when the content is not sponsored.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"20 1","pages":"264 - 283"},"PeriodicalIF":1.3,"publicationDate":"2022-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47638192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-20DOI: 10.1080/16522354.2022.2125262
Vilde Schanke Sundet, Marika Lüders
ABSTRACT This article explores industry perceptions on youth and “young streamers” and how these notions inform strategies for remaining relevant for the future, drawing on 39 qualitative interviews with CEO/top-level executives working in the Norwegian music, film, television, and book industries. The article combines perspectives on sensemaking processes in organisations and critical media industry studies to account for how executives in times of shifting realities work within industry discourses to interpret new conditions and stay in action. It finds that executives share an understanding of youth as different from older audiences, representing a new “media generation”. While this notion is simplistic, it serves as a “burning platform” legitimating new strategies and practices.
{"title":"“Young people are on YouTube”: industry notions on streaming and youth as a new media generation","authors":"Vilde Schanke Sundet, Marika Lüders","doi":"10.1080/16522354.2022.2125262","DOIUrl":"https://doi.org/10.1080/16522354.2022.2125262","url":null,"abstract":"ABSTRACT This article explores industry perceptions on youth and “young streamers” and how these notions inform strategies for remaining relevant for the future, drawing on 39 qualitative interviews with CEO/top-level executives working in the Norwegian music, film, television, and book industries. The article combines perspectives on sensemaking processes in organisations and critical media industry studies to account for how executives in times of shifting realities work within industry discourses to interpret new conditions and stay in action. It finds that executives share an understanding of youth as different from older audiences, representing a new “media generation”. While this notion is simplistic, it serves as a “burning platform” legitimating new strategies and practices.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"20 1","pages":"223 - 240"},"PeriodicalIF":1.3,"publicationDate":"2022-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42718041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-24DOI: 10.1080/16522354.2022.2104556
Raul Rios-Rodríguez, Sara Fernández‐López, Adrián Dios-Vicente, David Rodeiro‐Pazos
ABSTRACT The end of the economic crisis initiated in 2008 was not the end of the newspaper crisis. The shifts introduced by digitalisation are increasingly deeper, and advertising spending on newspapers continued to fall during the economic recovery. To study how the firms adapted to this declining market, this article performs an in-depth financial analysis of 98 Spanish print newspaper publishers over the period 2009–2018, focusing on profitability. The results show very low or even negative returns on assets, but a positive trend in profitability is observed from 2014 onwards, despite the stagnation of advertising spending. Companies reduced their costs to a greater extent than the fall in revenues, improving their profit margins. National newspapers increased total asset turnover via decapitalisations, becoming smaller and more efficient.
{"title":"Reconversion in a declining market: the return to profitability of the print newspaper industry","authors":"Raul Rios-Rodríguez, Sara Fernández‐López, Adrián Dios-Vicente, David Rodeiro‐Pazos","doi":"10.1080/16522354.2022.2104556","DOIUrl":"https://doi.org/10.1080/16522354.2022.2104556","url":null,"abstract":"ABSTRACT The end of the economic crisis initiated in 2008 was not the end of the newspaper crisis. The shifts introduced by digitalisation are increasingly deeper, and advertising spending on newspapers continued to fall during the economic recovery. To study how the firms adapted to this declining market, this article performs an in-depth financial analysis of 98 Spanish print newspaper publishers over the period 2009–2018, focusing on profitability. The results show very low or even negative returns on assets, but a positive trend in profitability is observed from 2014 onwards, despite the stagnation of advertising spending. Companies reduced their costs to a greater extent than the fall in revenues, improving their profit margins. National newspapers increased total asset turnover via decapitalisations, becoming smaller and more efficient.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":"20 1","pages":"204 - 222"},"PeriodicalIF":1.3,"publicationDate":"2022-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48051579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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