Pub Date : 2020-12-20DOI: 10.1080/16522354.2020.1854602
Hardy Gundlach, U. Hofmann
ABSTRACT The study compares several information services offered by Internet intermediaries. The hypotheses deal with the influence of a gatekeeper’s relevance assessment service on a consumer’s decision-making. The empirical findings provide a taxonomy of decisive attribute levels and their part-worth utilities which affect consumers’ decisions. From this, media management recommendations can be derived. Some findings may be worrying for media management. For example, search engines will increase the competitive pressure on journalistic media the better they provide personalised search results. However, the results also indicate that users’ search behaviours open up a large field for media companies’ brand-driven distribution strategies. This is possible because almost half of search engines’ search queries are by brand name or media label. The weakness of media companies is revealed above all in the field of advertising. Nonetheless, media companies are still highly competitive due to their journalistic potential. In view of the research results, media industries should modify their business models in such a way that they integrate more of the superior characteristics, compared with the algorithms of well-known Internet intermediaries, into their editorial journalistic work.
{"title":"Information search, behavioural economics, and relevance decisions in the online media industry: how strongly do the algorithms of intermediaries influence the relevance evaluation of information?","authors":"Hardy Gundlach, U. Hofmann","doi":"10.1080/16522354.2020.1854602","DOIUrl":"https://doi.org/10.1080/16522354.2020.1854602","url":null,"abstract":"ABSTRACT The study compares several information services offered by Internet intermediaries. The hypotheses deal with the influence of a gatekeeper’s relevance assessment service on a consumer’s decision-making. The empirical findings provide a taxonomy of decisive attribute levels and their part-worth utilities which affect consumers’ decisions. From this, media management recommendations can be derived. Some findings may be worrying for media management. For example, search engines will increase the competitive pressure on journalistic media the better they provide personalised search results. However, the results also indicate that users’ search behaviours open up a large field for media companies’ brand-driven distribution strategies. This is possible because almost half of search engines’ search queries are by brand name or media label. The weakness of media companies is revealed above all in the field of advertising. Nonetheless, media companies are still highly competitive due to their journalistic potential. In view of the research results, media industries should modify their business models in such a way that they integrate more of the superior characteristics, compared with the algorithms of well-known Internet intermediaries, into their editorial journalistic work.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2020.1854602","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43984644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-17DOI: 10.1080/16522354.2020.1858677
Nando Malmelin, Sari Virta
ABSTRACT This article addresses the critical role of creativity as a core resource in media work. Drawing on an empirical analysis, the study produces a new understanding about the significance of creativity in media organisations and their management. It identifies three critical aspects of creativity, i.e. co-operation willingness, experimental atmosphere and supportive practices, and discusses three corresponding managerial focus areas. Thus, this article offers both theoretical contributions in relation to critical creativity in media work and practical implications for managing creativity as a strategic resource in media organisations.
{"title":"Critical creativity: managing creativity as a strategic resource in media organisations","authors":"Nando Malmelin, Sari Virta","doi":"10.1080/16522354.2020.1858677","DOIUrl":"https://doi.org/10.1080/16522354.2020.1858677","url":null,"abstract":"ABSTRACT This article addresses the critical role of creativity as a core resource in media work. Drawing on an empirical analysis, the study produces a new understanding about the significance of creativity in media organisations and their management. It identifies three critical aspects of creativity, i.e. co-operation willingness, experimental atmosphere and supportive practices, and discusses three corresponding managerial focus areas. Thus, this article offers both theoretical contributions in relation to critical creativity in media work and practical implications for managing creativity as a strategic resource in media organisations.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2020.1858677","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46712478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-06DOI: 10.1080/16522354.2020.1853436
R. Allam, Sylvia M. Chan-Olmsted
ABSTRACT This study examines the development of video streaming industry in Egypt, a country characterised by a large segment of young consumers and active online media users in the Arab region. Interestingly, while the international and regional video streaming services have been able to achieve good audience shares, the Egyptian platform, Watch iT, is struggling to survive in the market. Based on in-depth interviews with 17 media executives, this study investigates how the market environment affects the development of different video streaming platforms in Egypt and what business model factors influence the performance of this market. The results highlighted the importance of economic and cultural factors in setting the parameters of competition and the need for flexibility in pricing and partnerships.
{"title":"The development of video streaming industry in Egypt: examining its market environment and business model","authors":"R. Allam, Sylvia M. Chan-Olmsted","doi":"10.1080/16522354.2020.1853436","DOIUrl":"https://doi.org/10.1080/16522354.2020.1853436","url":null,"abstract":"ABSTRACT This study examines the development of video streaming industry in Egypt, a country characterised by a large segment of young consumers and active online media users in the Arab region. Interestingly, while the international and regional video streaming services have been able to achieve good audience shares, the Egyptian platform, Watch iT, is struggling to survive in the market. Based on in-depth interviews with 17 media executives, this study investigates how the market environment affects the development of different video streaming platforms in Egypt and what business model factors influence the performance of this market. The results highlighted the importance of economic and cultural factors in setting the parameters of competition and the need for flexibility in pricing and partnerships.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2020.1853436","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41545562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-30DOI: 10.1080/16522354.2020.1853467
Xiaoqing Li, Xiaojing Gong, Runrun Mou
ABSTRACT An interpretivist methodology was adopted in the research using interview and observation techniques to build a broader qualitative picture of media convergence and innovation of lifestyle media organisations in PRC. By tracking the convergence of three media from 2014 to 2017 in China, this study has found that in the transitional period, the macro-political system unavoidably plays a restrictive role while the motivation of media organisation leadership to innovate is the key factor to success. Furthermore, original content production based on accurate positioning of the target as a niche player is positively linked to performance and profitability. The research team argues that it is not the mainstream news media, but instead the small and agile niche-player media that may pioneer the process of media convergence and innovation.
{"title":"Pioneering the media convergence: lifestyle media production in the digital age in China","authors":"Xiaoqing Li, Xiaojing Gong, Runrun Mou","doi":"10.1080/16522354.2020.1853467","DOIUrl":"https://doi.org/10.1080/16522354.2020.1853467","url":null,"abstract":"ABSTRACT An interpretivist methodology was adopted in the research using interview and observation techniques to build a broader qualitative picture of media convergence and innovation of lifestyle media organisations in PRC. By tracking the convergence of three media from 2014 to 2017 in China, this study has found that in the transitional period, the macro-political system unavoidably plays a restrictive role while the motivation of media organisation leadership to innovate is the key factor to success. Furthermore, original content production based on accurate positioning of the target as a niche player is positively linked to performance and profitability. The research team argues that it is not the mainstream news media, but instead the small and agile niche-player media that may pioneer the process of media convergence and innovation.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2020.1853467","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45976782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-11DOI: 10.1080/16522354.2020.1832746
Isabelle Krebs, Philipp Bachmann, Gabriele Siegert, Rafael Schwab, Raphael Willi
ABSTRACT News media are important for society, because they provide information on relevant topics based on journalistic norms, such as truthfulness and impartiality. However, traditional news brands have found new competition in non-journalistic digital media. Google and YouTube have disrupted the business model of journalism by creating platforms on which everything and everyone competes for consumers’ attention. Despite the recognised importance of this topic, empirical studies about the competitive situation of (journalistic) news media brands in the limitless digital media market are scarce. The aim of this study is to investigate the extent to which non-journalistic competitors replace traditional news media brands in relation to relevant topics. A programmed web scraping software automatically gathered Google and YouTube search results of trending topics (e.g. Industry 4.0, Blockchain, or CRISPR). Afterwards, a manual content analysis was conducted to classify the source of each search result (e.g. news media brand, corporate publisher, non-governmental organisation) (N = 556 Google results and 792 YouTube results). The findings show that news media brands still dominate on Google but placed a distant third on YouTube, behind amateurs and corporate publishing. News media brands should reconsider their strategies for YouTube with regard to presenting their content.
{"title":"Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market","authors":"Isabelle Krebs, Philipp Bachmann, Gabriele Siegert, Rafael Schwab, Raphael Willi","doi":"10.1080/16522354.2020.1832746","DOIUrl":"https://doi.org/10.1080/16522354.2020.1832746","url":null,"abstract":"ABSTRACT News media are important for society, because they provide information on relevant topics based on journalistic norms, such as truthfulness and impartiality. However, traditional news brands have found new competition in non-journalistic digital media. Google and YouTube have disrupted the business model of journalism by creating platforms on which everything and everyone competes for consumers’ attention. Despite the recognised importance of this topic, empirical studies about the competitive situation of (journalistic) news media brands in the limitless digital media market are scarce. The aim of this study is to investigate the extent to which non-journalistic competitors replace traditional news media brands in relation to relevant topics. A programmed web scraping software automatically gathered Google and YouTube search results of trending topics (e.g. Industry 4.0, Blockchain, or CRISPR). Afterwards, a manual content analysis was conducted to classify the source of each search result (e.g. news media brand, corporate publisher, non-governmental organisation) (N = 556 Google results and 792 YouTube results). The findings show that news media brands still dominate on Google but placed a distant third on YouTube, behind amateurs and corporate publishing. News media brands should reconsider their strategies for YouTube with regard to presenting their content.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2020.1832746","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47352922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-05DOI: 10.1080/16522354.2020.1839172
Christian Zabel, Verena Telkmann
ABSTRACT Media companies often fail to successfully adopt emergent technology-driven media innovations. In order to analyse the pitfalls of implementation and to identify media-organisation-specific weaknesses, eleven cases from the media and manufacturing industries in Germany that adopted XR (which encompasses virtual, mixed and augmented reality technology) were compared. Several organisational drivers were especially important for successful adoption such as top management support, existence of an innovation champion, fit with the company/innovation strategy, cooperation with internal IT and long-term planning for the build-up of sustainable expertise within the companies. Whereas the media firms profited in some regards from their editorial background (i.e., high motivation of the projects’ innovation champions), the lack of strategic planning and limited internal IT resources were found to hamper a successful adoption.
{"title":"The adoption of emerging technology-driven media innovations. A comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries","authors":"Christian Zabel, Verena Telkmann","doi":"10.1080/16522354.2020.1839172","DOIUrl":"https://doi.org/10.1080/16522354.2020.1839172","url":null,"abstract":"ABSTRACT Media companies often fail to successfully adopt emergent technology-driven media innovations. In order to analyse the pitfalls of implementation and to identify media-organisation-specific weaknesses, eleven cases from the media and manufacturing industries in Germany that adopted XR (which encompasses virtual, mixed and augmented reality technology) were compared. Several organisational drivers were especially important for successful adoption such as top management support, existence of an innovation champion, fit with the company/innovation strategy, cooperation with internal IT and long-term planning for the build-up of sustainable expertise within the companies. Whereas the media firms profited in some regards from their editorial background (i.e., high motivation of the projects’ innovation champions), the lack of strategic planning and limited internal IT resources were found to hamper a successful adoption.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2020.1839172","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45521314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-04DOI: 10.1080/16522354.2020.1840711
Jingyi Sun
ABSTRACT This paper takes a longitudinal perspective to explore China’s media organisations’ adoption of the WeChat public platform. Drawing from theories of organisation ecology and strategic exploitation/exploration, this paper identifies three strategies that media outlets adopted: borrowing other media outlets’ content to form news flow networks, exploiting existing news production routines and exploring new forms of content creation by incorporating social media sources. Stochastic actor-oriented models (SAOM) were built to understand how thirty-five media outlets built news flow networks on WeChat and how such networks coevolved with exploitation and exploration. The results showed that media outlets could mobilise audiences and exhibit identity through news flow networks; although exploitation reduced organisations’ dependence on the community, exploration was not found to make media outlets more popular.
{"title":"China’s media organisations’ adoption of the WeChat public platform: news flow network, exploitation and exploration","authors":"Jingyi Sun","doi":"10.1080/16522354.2020.1840711","DOIUrl":"https://doi.org/10.1080/16522354.2020.1840711","url":null,"abstract":"ABSTRACT This paper takes a longitudinal perspective to explore China’s media organisations’ adoption of the WeChat public platform. Drawing from theories of organisation ecology and strategic exploitation/exploration, this paper identifies three strategies that media outlets adopted: borrowing other media outlets’ content to form news flow networks, exploiting existing news production routines and exploring new forms of content creation by incorporating social media sources. Stochastic actor-oriented models (SAOM) were built to understand how thirty-five media outlets built news flow networks on WeChat and how such networks coevolved with exploitation and exploration. The results showed that media outlets could mobilise audiences and exhibit identity through news flow networks; although exploitation reduced organisations’ dependence on the community, exploration was not found to make media outlets more popular.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2020.1840711","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44409855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-28DOI: 10.1080/16522354.2020.1832745
Jonas Brühl, J. Eigler
ABSTRACT Movie exhibitors are faced with a challenging environment due to a trend of declining numbers of moviegoers in Germany. In the short term, they must therefore focus on the maximisation of concession profits with efficient personnel deployment to compensate for the declining box office gross. This paper attempts to create a more efficient personnel deployment plan in comparison to the status quo and to improve the decision-making basis of movie exhibitors regarding their personnel deployment. The data set on which this paper is based comprises selected figures of a German multiplex cinema over a period of 15 months. This includes the daily moviegoers and the corresponding work hours of the personnel. Based on these figures, the productivity per work hour is analysed to determine how the personnel deployment is calculated depending on the forecasted number of moviegoers. An analysis of variance is prepared to establish how profits at the concession can be maximised with an efficient personnel deployment. This paper presents a profit-maximising deployment of checkout and concession personnel depending on the forecasted number of moviegoers, which provides the possibility of reacting to a deviating number of moviegoers at short notice.
{"title":"Optimisation approaches and challenges of personnel deployment for movie exhibitors","authors":"Jonas Brühl, J. Eigler","doi":"10.1080/16522354.2020.1832745","DOIUrl":"https://doi.org/10.1080/16522354.2020.1832745","url":null,"abstract":"ABSTRACT Movie exhibitors are faced with a challenging environment due to a trend of declining numbers of moviegoers in Germany. In the short term, they must therefore focus on the maximisation of concession profits with efficient personnel deployment to compensate for the declining box office gross. This paper attempts to create a more efficient personnel deployment plan in comparison to the status quo and to improve the decision-making basis of movie exhibitors regarding their personnel deployment. The data set on which this paper is based comprises selected figures of a German multiplex cinema over a period of 15 months. This includes the daily moviegoers and the corresponding work hours of the personnel. Based on these figures, the productivity per work hour is analysed to determine how the personnel deployment is calculated depending on the forecasted number of moviegoers. An analysis of variance is prepared to establish how profits at the concession can be maximised with an efficient personnel deployment. This paper presents a profit-maximising deployment of checkout and concession personnel depending on the forecasted number of moviegoers, which provides the possibility of reacting to a deviating number of moviegoers at short notice.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2020.1832745","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47674799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-06DOI: 10.1080/16522354.2020.1800310
Ted Hayduk
ABSTRACT Competitive videogames (esports) are an exciting new media format, affording experiences that are dynamic, ephemeral, immersive, social, mobile, and escapist. Instantaneous digital distribution and global reach also make this media format especially lucrative for industry stakeholders. Despite increasing attention on esports and the importance of entrepreneurship to esports, research has only begun to investigate how entrepreneurs successfully enter this new and tumultuous industry segment. The purpose of this article is to (1) assess the market dynamics at work in this sector and (2) determine some of this unique market’s most important determinants of success. Using a sample of N = 16,326 esport projects between 2009 and 2017, the analysis suggests that crowdfunding an esport project is more difficult than crowdfunding projects in other industries. Then, a logistic regression identifies several success determinants of esport projects. Overall, both stages of the investigation reinforce that a the surplus of eport projects on crowdfunding platforms reflective of significant lost opportunity costs stemming from founder-funder information asymmetries.
{"title":"Kickstart my market: exploring an alternative method of raising capital in a new media sector","authors":"Ted Hayduk","doi":"10.1080/16522354.2020.1800310","DOIUrl":"https://doi.org/10.1080/16522354.2020.1800310","url":null,"abstract":"ABSTRACT Competitive videogames (esports) are an exciting new media format, affording experiences that are dynamic, ephemeral, immersive, social, mobile, and escapist. Instantaneous digital distribution and global reach also make this media format especially lucrative for industry stakeholders. Despite increasing attention on esports and the importance of entrepreneurship to esports, research has only begun to investigate how entrepreneurs successfully enter this new and tumultuous industry segment. The purpose of this article is to (1) assess the market dynamics at work in this sector and (2) determine some of this unique market’s most important determinants of success. Using a sample of N = 16,326 esport projects between 2009 and 2017, the analysis suggests that crowdfunding an esport project is more difficult than crowdfunding projects in other industries. Then, a logistic regression identifies several success determinants of esport projects. Overall, both stages of the investigation reinforce that a the surplus of eport projects on crowdfunding platforms reflective of significant lost opportunity costs stemming from founder-funder information asymmetries.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2020.1800310","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48448860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-07-27DOI: 10.1080/16522354.2020.1797270
Shinwon Noh
ABSTRACT Effective portfolio management is vital for organisations to achieve competitive advantage. This study investigates how online subscription video on demand (SVOD) companies manage their genre portfolios. Using longitudinal data of all original content produced by the two largest U.S. SVOD platforms and all primetime shows provided by the U.S. Big Four broadcast networks over a seven-year period (2012–2019), this study demonstrates that the SVOD companies used dual strategies to maximise appeal to both subscribers and critics. Specifically, the SVOD companies differentiated from their own previous genre portfolios by offering more shows in the genres that had been less offered by themselves, while increasing shows in the same genres where their own shows and the broadcast network shows received positive recognition from television critics.
{"title":"Dual portfolio management strategies of online subscription video on demand (SVOD) companies: a genre perspective","authors":"Shinwon Noh","doi":"10.1080/16522354.2020.1797270","DOIUrl":"https://doi.org/10.1080/16522354.2020.1797270","url":null,"abstract":"ABSTRACT Effective portfolio management is vital for organisations to achieve competitive advantage. This study investigates how online subscription video on demand (SVOD) companies manage their genre portfolios. Using longitudinal data of all original content produced by the two largest U.S. SVOD platforms and all primetime shows provided by the U.S. Big Four broadcast networks over a seven-year period (2012–2019), this study demonstrates that the SVOD companies used dual strategies to maximise appeal to both subscribers and critics. Specifically, the SVOD companies differentiated from their own previous genre portfolios by offering more shows in the genres that had been less offered by themselves, while increasing shows in the same genres where their own shows and the broadcast network shows received positive recognition from television critics.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2020-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2020.1797270","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42279989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：