Pub Date : 2021-11-14DOI: 10.1080/16522354.2021.2002106
C. Cook
ABSTRACT The struggle to find resilient journalism revenue models is nowhere starker than for exiled or politically pressured news media operating in fragile markets. One route forward is to explore inter-firm collaborations as a modus operandi to achieve more financial resilience through a collaborative approach amongst themselves. This article presents findings from a multi-stakeholder atelier that assessed operational revenue conditions for such media. It presents a co-created definition of collaborative revenue capture, then addresses the conditions and forms for collaborative structures. It conceptualises opportunities in four areas: technology, revenue-based systems, coordinating actions and journalism production. The article adds new knowledge by assessing collaborations as a revenue strategy within the under-researched media development area through a participatory mode of inquiry.
{"title":"Assessing conditions for inter-firm collaboration as a revenue strategy for politically pressured news media","authors":"C. Cook","doi":"10.1080/16522354.2021.2002106","DOIUrl":"https://doi.org/10.1080/16522354.2021.2002106","url":null,"abstract":"ABSTRACT The struggle to find resilient journalism revenue models is nowhere starker than for exiled or politically pressured news media operating in fragile markets. One route forward is to explore inter-firm collaborations as a modus operandi to achieve more financial resilience through a collaborative approach amongst themselves. This article presents findings from a multi-stakeholder atelier that assessed operational revenue conditions for such media. It presents a co-created definition of collaborative revenue capture, then addresses the conditions and forms for collaborative structures. It conceptualises opportunities in four areas: technology, revenue-based systems, coordinating actions and journalism production. The article adds new knowledge by assessing collaborations as a revenue strategy within the under-researched media development area through a participatory mode of inquiry.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42125599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-18DOI: 10.1080/16522354.2021.1989972
Nina Klaß
ABSTRACT Technology has massively disrupted the news media, and the limited intention to pay for digital products is still an economic challenge. Other industries, such as film, politics, and sports, have heavily relied on human stars to increase success. Digitisation and the rise of social media have enabled formerly “hidden” journalists to engage in human branding. Against this backdrop, research has neglected the potential of frontline employees such as journalists to drive digital product success. While research has found that strategic brand management can foster human brands, this study is the first to investigate and empirically validate how star power and the exclusiveness of content affect behaviour intentions such as reading, sharing and paying intentions in the specific case of digital news media. The study is based on an online survey and includes an experiment (n=375), ANCOVA and regression analysis. The results suggest interaction effects of exclusiveness of content and star power on reading and sharing intention and an increasing influence of exclusiveness of content on paying intention. The results offer much needed guidance for media companies in searching for sustainable digital business success. Furthermore, this research provides a basis for implementing strategic human brand management in the news industry.
{"title":"Technology builds the journalist star? An experiment on the effects of human star power and content exclusiveness on reading, sharing and paying intentions for online news","authors":"Nina Klaß","doi":"10.1080/16522354.2021.1989972","DOIUrl":"https://doi.org/10.1080/16522354.2021.1989972","url":null,"abstract":"ABSTRACT Technology has massively disrupted the news media, and the limited intention to pay for digital products is still an economic challenge. Other industries, such as film, politics, and sports, have heavily relied on human stars to increase success. Digitisation and the rise of social media have enabled formerly “hidden” journalists to engage in human branding. Against this backdrop, research has neglected the potential of frontline employees such as journalists to drive digital product success. While research has found that strategic brand management can foster human brands, this study is the first to investigate and empirically validate how star power and the exclusiveness of content affect behaviour intentions such as reading, sharing and paying intentions in the specific case of digital news media. The study is based on an online survey and includes an experiment (n=375), ANCOVA and regression analysis. The results suggest interaction effects of exclusiveness of content and star power on reading and sharing intention and an increasing influence of exclusiveness of content on paying intention. The results offer much needed guidance for media companies in searching for sustainable digital business success. Furthermore, this research provides a basis for implementing strategic human brand management in the news industry.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46609489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-11DOI: 10.1080/16522354.2021.1978263
D. Schreiber, Alison Rieple
ABSTRACT In this paper, we are interested in understanding the role of aggrandisement in the construction of identity within a creative industry. Our empirical data is based on interviews and observational data from thirty-six respondents in twenty firms from the music industry. Through our analysis we seek to explain how aggrandisement can be “externally directed” towards others to construct a professional reputation of competence and importance while portraying cultural relevance and expertise. Or, “internally directed” in order to build a positive illusion of oneself as a competent and worthwhile participant in the industry. Ultimately our research contributes to the reasoning behind personal reputation and confidence building in professionals in the music industry.
{"title":"Aggrandisement: Helping Micro-Enterprise Owner-Managers Construct Credibility in the Recorded Music Industry","authors":"D. Schreiber, Alison Rieple","doi":"10.1080/16522354.2021.1978263","DOIUrl":"https://doi.org/10.1080/16522354.2021.1978263","url":null,"abstract":"ABSTRACT In this paper, we are interested in understanding the role of aggrandisement in the construction of identity within a creative industry. Our empirical data is based on interviews and observational data from thirty-six respondents in twenty firms from the music industry. Through our analysis we seek to explain how aggrandisement can be “externally directed” towards others to construct a professional reputation of competence and importance while portraying cultural relevance and expertise. Or, “internally directed” in order to build a positive illusion of oneself as a competent and worthwhile participant in the industry. Ultimately our research contributes to the reasoning behind personal reputation and confidence building in professionals in the music industry.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"60210413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-30DOI: 10.1080/16522354.2021.1984159
C. Etayo, Alberto Bayo‐Moriones, Alfonso Sánchez-Tabernero
ABSTRACT This article examines the evolution of the attitudes of Spanish viewers to television from 2008 to 2016. This has been a period of time characterised by a substantial increase in the number of television channels. More specifically, the analysis is focused on audience satisfaction, perceptions of content quality and moral and pragmatic concerns. The data used in the empirical analysis come from three rounds of a survey conducted in 2008, 2012 and 2016. The size of the sample is 1,000 respondents for each year. The findings suggest that the attitudes to television have remained very stable in spite of the changes in the growth of the offer and technological upgrading.
{"title":"The Growth of the offer and the Perceptions of Television Content Quality","authors":"C. Etayo, Alberto Bayo‐Moriones, Alfonso Sánchez-Tabernero","doi":"10.1080/16522354.2021.1984159","DOIUrl":"https://doi.org/10.1080/16522354.2021.1984159","url":null,"abstract":"ABSTRACT This article examines the evolution of the attitudes of Spanish viewers to television from 2008 to 2016. This has been a period of time characterised by a substantial increase in the number of television channels. More specifically, the analysis is focused on audience satisfaction, perceptions of content quality and moral and pragmatic concerns. The data used in the empirical analysis come from three rounds of a survey conducted in 2008, 2012 and 2016. The size of the sample is 1,000 respondents for each year. The findings suggest that the attitudes to television have remained very stable in spite of the changes in the growth of the offer and technological upgrading.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48581175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-03DOI: 10.1080/16522354.2021.1964191
John J. Oliver
ABSTRACT This paper investigates how a crisis event resulted in the long-term decline in media-tech firm performance. The research developed an intellectual bridge and transfer of knowledge between the previously discrete fields of Strategic Management and Epigenetics. The study used a multi-method approach consisting of the critical incident technique, longitudinal content analysis of corporate annual reports and financial analysis which divided the data into “what happened before the crisis event” and “what happen after the crisis event”. The paper concludes that by examining failed corporate turnaround and chronic performance through the lens of epigenetics, we are better able to understand how a crisis event can create transgenerational responses which result in adaptive cultural norms that combine to consolidate corporate underperformance.
{"title":"Chronic corporate performance in media-tech firms: a new perspective","authors":"John J. Oliver","doi":"10.1080/16522354.2021.1964191","DOIUrl":"https://doi.org/10.1080/16522354.2021.1964191","url":null,"abstract":"ABSTRACT This paper investigates how a crisis event resulted in the long-term decline in media-tech firm performance. The research developed an intellectual bridge and transfer of knowledge between the previously discrete fields of Strategic Management and Epigenetics. The study used a multi-method approach consisting of the critical incident technique, longitudinal content analysis of corporate annual reports and financial analysis which divided the data into “what happened before the crisis event” and “what happen after the crisis event”. The paper concludes that by examining failed corporate turnaround and chronic performance through the lens of epigenetics, we are better able to understand how a crisis event can create transgenerational responses which result in adaptive cultural norms that combine to consolidate corporate underperformance.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48984722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-11DOI: 10.1080/16522354.2021.1964190
T. Petzold, Ingo Knuth
ABSTRACT This article assesses the ways in which media management research collaborates with companies in the fields of media & technology, marketing, and market research. It examines various modes of collaboration, and how they contribute towards a scholar-industry-collaboration with impact. Our conceptualization divides academic research into basic research, use-inspired, applied research and solution-oriented. Building furthermore on existing research across various fields in management studies we develop a novel framework for the assessment of scholar-industry-collaborations. To test our framework, we examine media management research output over the timespan of ten years – a total of 557 academic publications and 246 industry research publications enriched with additional data. We assigned each article to one of the four categories in our framework (basic, use-inspired, applied, solution-oriented), and then further examined them against more finely tuned content criteria to allow for further insights. The analysis of 803 studies revealed a low collaborative relationship between media management scholars and the industry. More strikingly, there is an obvious lack of solution-oriented research. We argue that solution-oriented research has significant potential to recalibrate media management research in scope and scale as its very purpose is to generate synergetic impact for both academia as well as society at large.
{"title":"Solution-Oriented media management research: a framework to nurture future impact of the field","authors":"T. Petzold, Ingo Knuth","doi":"10.1080/16522354.2021.1964190","DOIUrl":"https://doi.org/10.1080/16522354.2021.1964190","url":null,"abstract":"ABSTRACT This article assesses the ways in which media management research collaborates with companies in the fields of media & technology, marketing, and market research. It examines various modes of collaboration, and how they contribute towards a scholar-industry-collaboration with impact. Our conceptualization divides academic research into basic research, use-inspired, applied research and solution-oriented. Building furthermore on existing research across various fields in management studies we develop a novel framework for the assessment of scholar-industry-collaborations. To test our framework, we examine media management research output over the timespan of ten years – a total of 557 academic publications and 246 industry research publications enriched with additional data. We assigned each article to one of the four categories in our framework (basic, use-inspired, applied, solution-oriented), and then further examined them against more finely tuned content criteria to allow for further insights. The analysis of 803 studies revealed a low collaborative relationship between media management scholars and the industry. More strikingly, there is an obvious lack of solution-oriented research. We argue that solution-oriented research has significant potential to recalibrate media management research in scope and scale as its very purpose is to generate synergetic impact for both academia as well as society at large.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45014590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-30DOI: 10.1080/16522354.2021.1960619
Nando Malmelin, Sari Virta, Ari Kuismin
ABSTRACT This article examines how change as a media management phenomenon is approached and understood in the research fields of media management, media business and media economics. By means of a systematic literature review and problematising methodology, the article unpacks the ways in which change as a phenomenon is comprehended in the extant research and elaborates on the implications of various schools of thought on the development of the research area. The findings of the study illustrate how different paradigmatic, contextual and pragmatic ways of understanding change are reflecting the current thinking and discussion about transformation in the media industry. As a contribution, the article adds to media management research by reviewing, identifying and critically reflecting on the dominant views of change in the area.
{"title":"TRANSFORMING MEDIA: reviewing the issues and contexts of change in media management research","authors":"Nando Malmelin, Sari Virta, Ari Kuismin","doi":"10.1080/16522354.2021.1960619","DOIUrl":"https://doi.org/10.1080/16522354.2021.1960619","url":null,"abstract":"ABSTRACT This article examines how change as a media management phenomenon is approached and understood in the research fields of media management, media business and media economics. By means of a systematic literature review and problematising methodology, the article unpacks the ways in which change as a phenomenon is comprehended in the extant research and elaborates on the implications of various schools of thought on the development of the research area. The findings of the study illustrate how different paradigmatic, contextual and pragmatic ways of understanding change are reflecting the current thinking and discussion about transformation in the media industry. As a contribution, the article adds to media management research by reviewing, identifying and critically reflecting on the dominant views of change in the area.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1960619","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43759325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-30DOI: 10.1080/16522354.2021.1960721
Xiaohan Hu, Mike Z. Yao
ABSTRACT The main goal of this research is to examine how social cues embedded in social media may influence people’s perceptions and behavioural intentions towards influencer messages. Findings from an experimental study showed that positive ratings on a YouTube video page, compared to negative ratings, increased consumers’ attitude towards the endorsed products. The effect of rating valence was mediated by consumers’ perceived manipulative intent of the messages, and moderated by the sponsorship nature of the influencer message. Theoretical and managerial implications of these findings are discussed.
{"title":"Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing","authors":"Xiaohan Hu, Mike Z. Yao","doi":"10.1080/16522354.2021.1960721","DOIUrl":"https://doi.org/10.1080/16522354.2021.1960721","url":null,"abstract":"ABSTRACT The main goal of this research is to examine how social cues embedded in social media may influence people’s perceptions and behavioural intentions towards influencer messages. Findings from an experimental study showed that positive ratings on a YouTube video page, compared to negative ratings, increased consumers’ attitude towards the endorsed products. The effect of rating valence was mediated by consumers’ perceived manipulative intent of the messages, and moderated by the sponsorship nature of the influencer message. Theoretical and managerial implications of these findings are discussed.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1960721","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49422852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-28DOI: 10.1080/16522354.2021.1959705
J. Burgess, C. Jones
ABSTRACT This research examines the concept of emergent narrative, located in Game Studies, and brand co-creation, located in Brand Management to bring together both disciplines to produce new understandings about both concepts, video games and their players. Two stages of research were conducted. It was found that players were taking part in brand co-creation behaviours by creating emergent narratives, some of which were quite elaborate. Although these emergent narratives provided no gameplay advantages, creators and other players reading them online derived enjoyment from them which enhanced their consumption of the video game brand. By innovatively bringing together two synergistic disciplines this research extends knowledge about video game media branding demonstrating how examining video game brands using concepts from multiple disciplines can provide rich and useful insights.
{"title":"Exploring emergent co-creative narrative in a strategy video game brand","authors":"J. Burgess, C. Jones","doi":"10.1080/16522354.2021.1959705","DOIUrl":"https://doi.org/10.1080/16522354.2021.1959705","url":null,"abstract":"ABSTRACT This research examines the concept of emergent narrative, located in Game Studies, and brand co-creation, located in Brand Management to bring together both disciplines to produce new understandings about both concepts, video games and their players. Two stages of research were conducted. It was found that players were taking part in brand co-creation behaviours by creating emergent narratives, some of which were quite elaborate. Although these emergent narratives provided no gameplay advantages, creators and other players reading them online derived enjoyment from them which enhanced their consumption of the video game brand. By innovatively bringing together two synergistic disciplines this research extends knowledge about video game media branding demonstrating how examining video game brands using concepts from multiple disciplines can provide rich and useful insights.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1959705","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43443342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-19DOI: 10.1080/16522354.2021.1952037
Richard Paterson
ABSTRACT This article analyses the role of intermediaries in the evolution of the UK TV production sector tracking the processes which in the past two decades have underpinned consolidation in the UK TV production sector. The research involved elite interviews with executives at ten UK Independent production companies and two financial intermediaries as well as trade bodies and civil servants. The epistemic work of intermediaries shape transactions in a way that aligned with the buyers’ desire to grow their portfolio of companies by establishing the fitness of companies for acquisition. Through classification, clustering and sorting, they confirm the notion (Knorr Cetina and Preda 2001, 30–31) that knowledge can be treated as a commodity – ‘a more or less valid representation of the world which is “inscribed in and constitutive of economic objects as relevant to the practical activities of economic agents” and purposefully assembled.
{"title":"Handmaidens of consolidation in the UK television production sector","authors":"Richard Paterson","doi":"10.1080/16522354.2021.1952037","DOIUrl":"https://doi.org/10.1080/16522354.2021.1952037","url":null,"abstract":"ABSTRACT This article analyses the role of intermediaries in the evolution of the UK TV production sector tracking the processes which in the past two decades have underpinned consolidation in the UK TV production sector. The research involved elite interviews with executives at ten UK Independent production companies and two financial intermediaries as well as trade bodies and civil servants. The epistemic work of intermediaries shape transactions in a way that aligned with the buyers’ desire to grow their portfolio of companies by establishing the fitness of companies for acquisition. Through classification, clustering and sorting, they confirm the notion (Knorr Cetina and Preda 2001, 30–31) that knowledge can be treated as a commodity – ‘a more or less valid representation of the world which is “inscribed in and constitutive of economic objects as relevant to the practical activities of economic agents” and purposefully assembled.","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/16522354.2021.1952037","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46257688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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