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Chronic corporate performance in media-tech firms: a new perspective 媒体科技公司的长期公司绩效:一个新的视角
IF 1.3 Q4 BUSINESS Pub Date : 2021-09-03 DOI: 10.1080/16522354.2021.1964191
John J. Oliver
ABSTRACT This paper investigates how a crisis event resulted in the long-term decline in media-tech firm performance. The research developed an intellectual bridge and transfer of knowledge between the previously discrete fields of Strategic Management and Epigenetics. The study used a multi-method approach consisting of the critical incident technique, longitudinal content analysis of corporate annual reports and financial analysis which divided the data into “what happened before the crisis event” and “what happen after the crisis event”. The paper concludes that by examining failed corporate turnaround and chronic performance through the lens of epigenetics, we are better able to understand how a crisis event can create transgenerational responses which result in adaptive cultural norms that combine to consolidate corporate underperformance.
摘要本文研究了危机事件是如何导致媒体科技公司业绩长期下滑的。这项研究在战略管理和表观遗传学这两个先前离散的领域之间建立了一座知识桥梁和知识转移。该研究采用了多方法方法,包括关键事件技术、公司年度报告的纵向内容分析和财务分析,将数据分为“危机事件发生前的情况”和“危机事件后的情况”。论文的结论是,通过从表观遗传学的角度研究失败的企业转型和长期绩效,我们能够更好地理解危机事件如何产生跨代反应,从而产生适应性的文化规范,这些规范结合起来巩固了企业的表现不佳。
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引用次数: 1
Solution-Oriented media management research: a framework to nurture future impact of the field 面向解决方案的媒体管理研究:培养该领域未来影响力的框架
IF 1.3 Q4 BUSINESS Pub Date : 2021-08-11 DOI: 10.1080/16522354.2021.1964190
T. Petzold, Ingo Knuth
ABSTRACT This article assesses the ways in which media management research collaborates with companies in the fields of media & technology, marketing, and market research. It examines various modes of collaboration, and how they contribute towards a scholar-industry-collaboration with impact. Our conceptualization divides academic research into basic research, use-inspired, applied research and solution-oriented. Building furthermore on existing research across various fields in management studies we develop a novel framework for the assessment of scholar-industry-collaborations. To test our framework, we examine media management research output over the timespan of ten years – a total of 557 academic publications and 246 industry research publications enriched with additional data. We assigned each article to one of the four categories in our framework (basic, use-inspired, applied, solution-oriented), and then further examined them against more finely tuned content criteria to allow for further insights. The analysis of 803 studies revealed a low collaborative relationship between media management scholars and the industry. More strikingly, there is an obvious lack of solution-oriented research. We argue that solution-oriented research has significant potential to recalibrate media management research in scope and scale as its very purpose is to generate synergetic impact for both academia as well as society at large.
摘要本文评估了媒体管理研究在媒体与技术、营销和市场研究领域与公司合作的方式。它考察了各种合作模式,以及它们如何对具有影响力的学者-行业合作做出贡献。我们的概念化将学术研究分为基础研究、使用启发研究、应用研究和解决方案导向研究。在管理研究各个领域现有研究的基础上,我们开发了一个新的学者与行业合作评估框架。为了测试我们的框架,我们检查了十年时间跨度内的媒体管理研究成果——共有557份学术出版物和246份行业研究出版物,其中包含了丰富的额外数据。我们将每篇文章分配到框架中的四个类别中的一个(基础、受使用启发、应用、面向解决方案),然后根据更精细的内容标准对它们进行进一步检查,以获得进一步的见解。对803项研究的分析显示,媒体管理学者与行业之间的合作关系较低。更引人注目的是,明显缺乏以解决方案为导向的研究。我们认为,以解决方案为导向的研究具有在范围和规模上重新调整媒体管理研究的巨大潜力,因为其目的是为学术界和整个社会产生协同影响。
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引用次数: 0
TRANSFORMING MEDIA: reviewing the issues and contexts of change in media management research 转型媒体:回顾媒体管理研究的问题和变革背景
IF 1.3 Q4 BUSINESS Pub Date : 2021-07-30 DOI: 10.1080/16522354.2021.1960619
Nando Malmelin, Sari Virta, Ari Kuismin
ABSTRACT This article examines how change as a media management phenomenon is approached and understood in the research fields of media management, media business and media economics. By means of a systematic literature review and problematising methodology, the article unpacks the ways in which change as a phenomenon is comprehended in the extant research and elaborates on the implications of various schools of thought on the development of the research area. The findings of the study illustrate how different paradigmatic, contextual and pragmatic ways of understanding change are reflecting the current thinking and discussion about transformation in the media industry. As a contribution, the article adds to media management research by reviewing, identifying and critically reflecting on the dominant views of change in the area.
摘要:本文探讨了在媒体管理、媒体商业和媒体经济学的研究领域中,变革作为一种媒体管理现象是如何被处理和理解的。本文通过系统的文献综述和问题化方法,揭示了在现存研究中理解变化这一现象的方式,并阐述了各种学派对研究领域发展的影响。研究结果表明,理解变革的不同范式、语境和语用方式反映了当前对媒体行业变革的思考和讨论。作为一项贡献,本文通过回顾、确定和批判性反思该领域的主流变革观点,为媒体管理研究增添了内容。
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引用次数: 2
Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing 从封面判断一本书:调查消费者对社交媒体影响者营销中社交暗示的反应
IF 1.3 Q4 BUSINESS Pub Date : 2021-07-30 DOI: 10.1080/16522354.2021.1960721
Xiaohan Hu, Mike Z. Yao
ABSTRACT The main goal of this research is to examine how social cues embedded in social media may influence people’s perceptions and behavioural intentions towards influencer messages. Findings from an experimental study showed that positive ratings on a YouTube video page, compared to negative ratings, increased consumers’ attitude towards the endorsed products. The effect of rating valence was mediated by consumers’ perceived manipulative intent of the messages, and moderated by the sponsorship nature of the influencer message. Theoretical and managerial implications of these findings are discussed.
摘要本研究的主要目的是研究嵌入社交媒体的社交线索如何影响人们对影响者信息的感知和行为意图。一项实验研究的结果表明,与负面评价相比,YouTube视频页面上的正面评价提高了消费者对代言产品的态度。评级效价的影响由消费者感知的信息操纵意图介导,并由影响者信息的赞助性质调节。讨论了这些发现的理论和管理意义。
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引用次数: 2
Exploring emergent co-creative narrative in a strategy video game brand 探索战略电子游戏品牌中的突发共同创意叙事
IF 1.3 Q4 BUSINESS Pub Date : 2021-07-28 DOI: 10.1080/16522354.2021.1959705
J. Burgess, C. Jones
ABSTRACT This research examines the concept of emergent narrative, located in Game Studies, and brand co-creation, located in Brand Management to bring together both disciplines to produce new understandings about both concepts, video games and their players. Two stages of research were conducted. It was found that players were taking part in brand co-creation behaviours by creating emergent narratives, some of which were quite elaborate. Although these emergent narratives provided no gameplay advantages, creators and other players reading them online derived enjoyment from them which enhanced their consumption of the video game brand. By innovatively bringing together two synergistic disciplines this research extends knowledge about video game media branding demonstrating how examining video game brands using concepts from multiple disciplines can provide rich and useful insights.
本研究考察了游戏研究中的突发叙事概念和品牌管理中的品牌共同创造概念,将这两个学科结合起来,对这两个概念、电子游戏及其玩家产生新的理解。研究进行了两个阶段。我们发现,玩家通过创造意外故事而参与到品牌共同创造行为中,其中有些故事非常复杂。尽管这些突发故事并没有提供任何玩法优势,但创作者和其他在线阅读这些故事的玩家却从中获得了乐趣,从而提升了他们对电子游戏品牌的消费。通过创新地将两个协同学科结合在一起,该研究扩展了关于电子游戏媒体品牌的知识,展示了如何使用多个学科的概念来研究电子游戏品牌可以提供丰富而有用的见解。
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引用次数: 1
Handmaidens of consolidation in the UK television production sector 英国电视制作行业整合的帮手
IF 1.3 Q4 BUSINESS Pub Date : 2021-07-19 DOI: 10.1080/16522354.2021.1952037
Richard Paterson
ABSTRACT This article analyses the role of intermediaries in the evolution of the UK TV production sector tracking the processes which in the past two decades have underpinned consolidation in the UK TV production sector. The research involved elite interviews with executives at ten UK Independent production companies and two financial intermediaries as well as trade bodies and civil servants. The epistemic work of intermediaries shape transactions in a way that aligned with the buyers’ desire to grow their portfolio of companies by establishing the fitness of companies for acquisition. Through classification, clustering and sorting, they confirm the notion (Knorr Cetina and Preda 2001, 30–31) that knowledge can be treated as a commodity – ‘a more or less valid representation of the world which is “inscribed in and constitutive of economic objects as relevant to the practical activities of economic agents” and purposefully assembled.
本文分析了中介机构在英国电视制作部门的演变中的作用,跟踪了过去二十年来英国电视制作部门巩固整合的过程。这项研究采访了10家英国独立制片公司和两家金融中介机构的高管,以及贸易机构和公务员。中介机构的认知工作以一种与买方的愿望一致的方式塑造交易,即通过建立公司对收购的适应性来扩大其公司投资组合。通过分类、聚类和排序,他们确认了这样一个概念(Knorr Cetina和Preda 2001, 30-31),即知识可以被视为一种商品——“一种或多或少有效的世界表征,它被“嵌入并构成与经济主体的实际活动相关的经济对象”,并被有目的地组装起来。
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引用次数: 0
What do you pay for all you can eat? Pricing practices and strategies in streaming media services 你吃那么多要花多少钱?流媒体服务的定价实践和策略
IF 1.3 Q4 BUSINESS Pub Date : 2021-07-06 DOI: 10.1080/16522354.2021.1949568
Terje Colbjørnsen, Alan Hui, Benedikte Solstad
ABSTRACT The role that prices play for streaming media services is yet to be comprehensively and comparatively analysed with an international outlook. In this paper, we present results on music and video streaming prices, based on analysis of a data set of prices and information on pricing models and price developments. The data set spans 2008 to 2019, five streaming services, and nine countries across four continents. We provide comparative overviews of real prices and developments over the years studied and purchasing power-adjusted pricing across countries, as well as country-by-country assessments. Finally, our results show significant divergences in the pricing practices and strategies of Spotify and Netflix. The access-based pricing structure of streaming comes forth as highly contingent on demand-side factors and competitive structures.
摘要:流媒体服务的价格作用有待于从国际角度进行全面、比较的分析。在本文中,我们基于对价格数据集的分析以及关于定价模型和价格发展的信息,给出了音乐和视频流媒体价格的结果。该数据集涵盖2008年至2019年,五个流媒体服务,以及四大洲的九个国家。我们提供了多年来研究的实际价格和发展情况的比较概述,以及各国经购买力调整后的定价,以及各国的评估。最后,我们的研究结果显示,Spotify和Netflix在定价实践和策略上存在显著差异。流媒体基于访问的定价结构在很大程度上取决于需求方因素和竞争结构。
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引用次数: 3
The influence of trustworthiness on brand love for news media brands: a cross-cultural examination of the Netherlands and Brazil 可信度对新闻媒体品牌品牌喜爱的影响——荷兰和巴西的跨文化考察
IF 1.3 Q4 BUSINESS Pub Date : 2021-07-02 DOI: 10.1080/16522354.2021.1945877
Samara Sampaio de Oliveira, Michelle Helena Kovacs Grigg, M. Doicaru
ABSTRACT The impact of perceived trustworthiness on love for news media brands needs further understanding, given that brand love brings significant business benefits. This article argues that perceived trustworthiness influences brand love for news media brands. More specifically, we explored the following: how much of the variance in brand love can be explained by the factors of perceived trustworthiness of a brand (integrity, benevolence, and ability), whether perceived trustworthiness relates differently to brand love in countries with different levels of trust in the media, and what is the relationship between political leaning and the perception of specific news media brands’ trustworthiness. The data were collected through an online survey in the Netherlands (N = 292) and Brazil (N = 239). Among the main findings, data indicated that brand love is influenced by perceived trustworthiness, and integrity is its best predictor. This study provides evidence of the importance of each factor of perceived trustworthiness for brand love, confirms the relation between political leaning and trust, and reveals the differences between these two countries.
鉴于品牌喜爱会带来显著的商业利益,值得进一步了解可信赖度对新闻媒体品牌喜爱的影响。本文认为,感知可信度影响新闻媒体品牌的品牌喜爱。更具体地说,我们探讨了以下问题:品牌喜爱的差异有多少可以用品牌感知可信度(诚信、仁慈和能力)的因素来解释,感知可信度是否与不同国家对媒体信任程度的品牌喜爱有不同的关系,以及政治倾向与特定新闻媒体品牌可信度之间的关系是什么。这些数据是通过在荷兰(N = 292)和巴西(N = 239)进行的在线调查收集的。研究发现,品牌喜爱受感知可信度的影响,诚信是其最佳预测因子。本研究提供了感知可信度各因素对品牌喜爱的重要性的证据,证实了政治倾向与信任之间的关系,并揭示了两国之间的差异。
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引用次数: 4
Not all clicks are equal: detecting engagement with digital content 并不是所有的点击都是一样的:检测与数字内容的互动
IF 1.3 Q4 BUSINESS Pub Date : 2021-06-09 DOI: 10.1080/16522354.2021.1924558
Yayu Zhou, B. Calder, E. Malthouse, Y. K. Hessary
ABSTRACT Clickstream data recording each click that each individual user makes on a media website has become the currency for evaluating digital platforms in order to maximise advertising and/or subscription revenue. There is a growing recognition, however, that the mere volume of clicks is not adequate for this purpose. We propose a new systematic approach to this problem based on an underlying theory of engagement. Engagement is construed theoretically as user experiences that connect to higher-order personal goals or social values. We show that such experiences can be described qualitatively using survey items that form engagement measurement scales and that these engagement scales, in fact, explain a willingness-to-pay outcome variable. Moreover, these experiences can be translated into surrogate decomposed clickstream variables. We analyse data from three news websites and show that these decomposed clickstream variables predict willingness-to-pay for the sites better than raw, undecomposed clickstream data. Our methodological framework thus provides a new way of using clickstream data to detect engagement with digital content, a method that provides a basis for improving engagement and ultimately outcomes such as the willingness to pay for content.
摘要记录每个用户在媒体网站上每次点击的点击流数据已成为评估数字平台的货币,以最大限度地提高广告和/或订阅收入。然而,人们越来越认识到,仅仅点击量是不够的。我们提出了一种基于基本参与理论的新的系统方法来解决这个问题。从理论上讲,参与被解释为与更高层次的个人目标或社会价值观相关的用户体验。我们表明,可以使用形成参与度测量量表的调查项目来定性描述这种经历,事实上,这些参与度量表解释了支付意愿的结果变量。此外,这些经验可以转化为代理分解的点击流变量。我们分析了三个新闻网站的数据,发现这些分解后的点击流变量比原始的、未分解的点击流数据更好地预测了网站的付费意愿。因此,我们的方法框架提供了一种使用点击流数据来检测数字内容参与度的新方法,这种方法为提高参与度和最终结果(如内容付费意愿)提供了基础。
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引用次数: 14
Netflix’s community relationship management. An analysis of its Facebook-USA page Netflix的社区关系管理。对Facebook-USA页面的分析
IF 1.3 Q4 BUSINESS Pub Date : 2021-06-07 DOI: 10.1080/16522354.2021.1932396
Alana Hendrikx, Deborah Castro
ABSTRACT This paper explores how Netflix employs brand community relationship management on its United States Facebook page. Methodologically, this study uses qualitative thematic analysis to dissect 100 posts published by Netflix’s community manager on Facebook and 826 comments posted by the company and internet-users. Results suggest that Netflix keeps an active and regular posting schedule with new content and portrays the brand as a humorous and a relatable peer. However, Netflix does not encourage Facebook users to engage in the content on the platform. The brand also seems to ignore complaints received from Facebook users as well as identified internaut-to-internaut conflicts. Findings are relevant to researchers in the fields of digital media and marketing and to practitioners working in those two fields.
摘要本文探讨了Netflix如何在其美国Facebook页面上运用品牌社区关系管理。从方法上讲,本研究使用定性主题分析来剖析Netflix社区经理在Facebook上发布的100条帖子以及该公司和互联网用户发布的826条评论。结果表明,Netflix对新内容保持着积极、定期的发布时间表,并将该品牌塑造成一个幽默、有亲和力的同行。然而,网飞并不鼓励脸书用户参与平台上的内容。该品牌似乎也忽视了脸书用户的投诉,以及已确定的内部冲突。研究结果与数字媒体和营销领域的研究人员以及这两个领域的从业者有关。
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引用次数: 4
期刊
Journal of Media Business Studies
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