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Customer engagement behaviour in the media and technology industry: a quantitative content analysis of content types and COVID-19 context 媒体和科技行业的客户参与行为:内容类型和新冠肺炎背景的定量内容分析
IF 1.3 Q1 Social Sciences Pub Date : 2022-11-03 DOI: 10.1080/16522354.2022.2139997
Sina Wenzel, Nicola Kleer, Reinhard E. Kunz
ABSTRACT Brand pages on social networking sites represent excellent vehicles for customer relationship management. These pages enable companies to interact with their customers and to foster their engagement. This study examines the relationship between, and moderating impact of, customer engagement behaviour and a COVID-19-related context as well as content types. The content of 1,946 company-generated Facebook brand posts of 16 media and technology companies was analysed. A hierarchical regression analysis was used to test the hypotheses. The results show that a COVID-19-related context and the content type are associated with customer engagement behaviour. These factors both partly interact and directly correlate with customer engagement behaviour. This study contributes to the literature by establishing (crisis-related) social media guidelines for media and technology companies.
摘要社交网站上的品牌页面代表了客户关系管理的优秀工具。这些页面使公司能够与客户互动,并促进他们的参与度。这项研究考察了客户参与行为与新冠肺炎相关背景以及内容类型之间的关系及其调节影响。分析了1946年公司生成的16家媒体和科技公司的Facebook品牌帖子的内容。使用层次回归分析来检验这些假设。结果表明,与COVID-19相关的上下文和内容类型与客户参与行为相关。这些因素与客户参与行为既有部分相互作用,也有直接关联。这项研究为媒体和科技公司制定了(与危机相关的)社交媒体指南,为文献做出了贡献。
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引用次数: 0
Transparency management of content creators on social media: motivation, tenure, and status 社交媒体上内容创作者的透明度管理:动机、任期和地位
IF 1.3 Q1 Social Sciences Pub Date : 2022-11-02 DOI: 10.1080/16522354.2022.2141531
Susanna S. Lee, Jieun Shin, Jungyun Won
ABSTRACT Social media influencers have come under increasing pressure to engage in transparent communication. However, for content that is not explicitly an advertisement, their communication practice can vary widely, reflecting the creator’s interests and attitudes towards transparency. This study examines this phenomenon focusing on beauty YouTubers, a distinct community connected by shared styles, routines, and language. We collected 652 beauty YouTube channels and examined the use of creators’ disclosure-related keywords under the framework of “transparency management”. An automated text analysis revealed that over 60% of channels mentioned at least one transparency related keyword. We also found that professionally motivated YouTubers tended to engage in transparency management more than those who lacked such motivation. Moreover, YouTubers with a large number of subscribers were more likely to engage in transparency management than those with a small number of subscribers. This article contributes to a better understanding of content creators’ communication patterns that manifest transparency, even when the content is not sponsored.
社交媒体影响者面临越来越大的压力,要求他们参与透明的沟通。然而,对于不明确是广告的内容,他们的传播实践可能会有很大的不同,这反映了创作者对透明度的兴趣和态度。这项研究研究了这一现象,重点关注美容youtube用户,这是一个由共同的风格、惯例和语言联系在一起的独特社区。我们收集了652个美妆YouTube频道,并在“透明度管理”的框架下检查了创作者披露相关关键词的使用情况。一项自动文本分析显示,超过60%的渠道提到了至少一个与透明度相关的关键词。我们还发现,有专业动机的youtube用户比那些缺乏这种动机的人更倾向于参与透明度管理。此外,拥有大量订阅者的youtube用户比订阅者较少的用户更有可能参与透明度管理。本文有助于更好地理解内容创建者的通信模式,这些模式显示了透明度,即使内容没有得到赞助。
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引用次数: 1
“Young people are on YouTube”: industry notions on streaming and youth as a new media generation “年轻人在YouTube上”:业界对流媒体和年轻人作为新媒体一代的看法
IF 1.3 Q1 Social Sciences Pub Date : 2022-09-20 DOI: 10.1080/16522354.2022.2125262
Vilde Schanke Sundet, Marika Lüders
ABSTRACT This article explores industry perceptions on youth and “young streamers” and how these notions inform strategies for remaining relevant for the future, drawing on 39 qualitative interviews with CEO/top-level executives working in the Norwegian music, film, television, and book industries. The article combines perspectives on sensemaking processes in organisations and critical media industry studies to account for how executives in times of shifting realities work within industry discourses to interpret new conditions and stay in action. It finds that executives share an understanding of youth as different from older audiences, representing a new “media generation”. While this notion is simplistic, it serves as a “burning platform” legitimating new strategies and practices.
本文通过对挪威音乐、电影、电视和图书行业的首席执行官/高层管理人员进行39次定性访谈,探讨了行业对青年和“年轻主播”的看法,以及这些观念如何为未来保持相关性的策略提供信息。这篇文章结合了对组织中语义生成过程的观点和对关键媒体行业的研究,以解释在不断变化的现实中,高管如何在行业话语中工作,以解释新情况并保持行动。研究发现,高管们都认为年轻人不同于年长的受众,他们代表着新的“媒体一代”。虽然这个概念过于简单,但它可以作为一个“燃烧的平台”,使新策略和实践合法化。
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引用次数: 1
Reconversion in a declining market: the return to profitability of the print newspaper industry 市场下滑时的再转化:纸媒行业的盈利恢复
IF 1.3 Q1 Social Sciences Pub Date : 2022-07-24 DOI: 10.1080/16522354.2022.2104556
Raul Rios-Rodríguez, Sara Fernández‐López, Adrián Dios-Vicente, David Rodeiro‐Pazos
ABSTRACT The end of the economic crisis initiated in 2008 was not the end of the newspaper crisis. The shifts introduced by digitalisation are increasingly deeper, and advertising spending on newspapers continued to fall during the economic recovery. To study how the firms adapted to this declining market, this article performs an in-depth financial analysis of 98 Spanish print newspaper publishers over the period 2009–2018, focusing on profitability. The results show very low or even negative returns on assets, but a positive trend in profitability is observed from 2014 onwards, despite the stagnation of advertising spending. Companies reduced their costs to a greater extent than the fall in revenues, improving their profit margins. National newspapers increased total asset turnover via decapitalisations, becoming smaller and more efficient.
摘要始于2008年的经济危机的结束并不是报纸危机的结束。数字化带来的转变越来越深刻,在经济复苏期间,报纸的广告支出持续下降。为了研究这些公司是如何适应这个不断下降的市场的,本文对2009-2018年期间98家西班牙印刷报纸出版商进行了深入的财务分析,重点关注盈利能力。结果显示,资产回报率非常低,甚至为负,但从2014年开始,尽管广告支出停滞不前,但盈利能力仍呈积极趋势。公司降低成本的程度大于收入的下降,从而提高了利润率。全国性报纸通过去资本化提高了总资产周转率,变得更小、更高效。
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引用次数: 1
The dark side of the media agency industry: value destruction and co-destruction in a B2B context 媒体代理行业的黑暗面:B2B背景下的价值破坏和共同破坏
IF 1.3 Q1 Social Sciences Pub Date : 2022-06-10 DOI: 10.1080/16522354.2022.2087312
Melanie Herfort, Reinhard E. Kunz, Petra Düren
ABSTRACT Given the growing interest in value destruction and co-destruction research, this study explores media agency-client relationships, identifying their industry-specific value-damaging behaviours and business conditions. It adapts the concept of service logic value spheres to differentiate between provider and client value destruction as well as joint co-destruction spheres. Through 25 interviews with media agencies, advertisers, and media consultants, the study analyses whether one actor (provider or client) or both (joint) are responsible for value destruction. It determines value destruction/co-destruction activities occur in several contextually embedded business environments (media advertising markets). Additionally, organisational structures (marketing departments), management decisions (leadership), and relationship stages (pitch situations) are framed by actors’ industry-specific service activities (campaign planning). The authors highlight management implications and suggest strategies to improve media agency provider-client relationships.
摘要鉴于人们对价值破坏和共同破坏研究的兴趣日益浓厚,本研究探讨了媒体代理与客户的关系,确定了他们特定行业的价值破坏行为和商业条件。它采用了服务逻辑价值领域的概念,区分了提供者和客户的价值破坏以及联合共同破坏领域。通过对媒体机构、广告商和媒体顾问的25次采访,该研究分析了是一个参与者(提供者或客户)还是两个参与者(共同)应对价值破坏负责。它决定了价值破坏/共同破坏活动发生在几个情境嵌入的商业环境(媒体广告市场)中。此外,组织结构(营销部门)、管理决策(领导层)和关系阶段(推销情况)由参与者的行业特定服务活动(活动规划)构成。作者强调了管理含义,并提出了改善媒体代理提供商与客户关系的策略。
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引用次数: 0
Neoliberal Adaptation - Sweden, Finland and Denmark Film Industries 新自由主义改编-瑞典、芬兰和丹麦电影工业
IF 1.3 Q1 Social Sciences Pub Date : 2022-04-05 DOI: 10.1080/16522354.2022.2053938
Mira Moshe, Rotem Moshe-Cohen
ABSTRACT Neo-liberal culture puts a major emphasis on the importance of continual economic growth as a necessary strategy for any given industry. However, analysing adaptation trends of economic growth in the contemporary Swedish, Danish, and Finnish film industries between 2010 and 2019, based on data gathered from LUMIERE, suggests that all three film industries do not demonstrate significant growth trends – not in terms of the number of films produced, admissions growth, and number of co-producer partners. Hence, it can be concluded that these film industries should consider a better adaptation strategy to neo-liberal market principles. Or perhaps in the streaming area, when movie theatres are losing their prestige, a better adaptation strategy to neo-liberal market principles is needed
摘要新自由主义文化强调持续经济增长的重要性,将其作为任何特定行业的必要战略。然而,根据LUMIERE收集的数据,分析了2010年至2019年间瑞典、丹麦和芬兰当代电影业经济增长的适应趋势,表明这三个电影业都没有表现出显著的增长趋势——无论是在电影制作数量、招生增长还是联合制片人合作伙伴数量方面。因此,可以得出结论,这些电影行业应该考虑更好地适应新自由主义市场原则的策略。或者,在流媒体领域,当电影院正在失去声望时,需要一种更好地适应新自由主义市场原则的策略
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引用次数: 1
Value creation and appropriation in the live music industry: a population ecology analysis of live music ticket pricing 现场音乐产业的价值创造与占有:现场音乐门票定价的人口生态分析
IF 1.3 Q1 Social Sciences Pub Date : 2022-02-07 DOI: 10.1080/16522354.2022.2036440
Federico Magni
ABSTRACT The music industry has grown to depend financially on live events, making value creation and appropriation critical. Connecting the resource-based view and organisation population ecology, this study investigates how generalist and specialist live music event producers differ in their ability to create and appropriate value. Evidence based on 631 live music events shows that generalists are able to create and appropriate more value than specialists by setting higher minimum prices and employing more price categories. The generalisability of the findings is discussed by describing which market conditions drive the effect of niche width on value creation and appropriation, identifying high fixed costs paired with a superstar effect and a heavy reliance on status as likely candidates.
摘要音乐产业在财务上越来越依赖现场活动,这使得价值创造和挪用变得至关重要。本研究将基于资源的观点和组织人口生态学联系起来,调查了多面手和专业现场音乐活动制作人在创造和适当价值的能力方面的差异。基于631场现场音乐活动的证据表明,多面手能够通过设定更高的最低价格和采用更多的价格类别,创造和创造比专家更多的价值。通过描述哪些市场条件推动了利基宽度对价值创造和分配的影响,确定了高固定成本、超级明星效应和对地位的严重依赖是可能的候选者,来讨论研究结果的普遍性。
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引用次数: 0
Exploring the dimensions of media brand trust: a contemporary integrative approach 探索媒体品牌信任的维度:一种当代综合方法
IF 1.3 Q1 Social Sciences Pub Date : 2022-01-24 DOI: 10.1080/16522354.2022.2029129
Sylvia M. Chan-Olmsted, J. Kim
ABSTRACT As brands become more media-like with branded content, media, and social media, and consumer technology continue to converge and media services expand to multiple platforms with infotainment to cultivate brand loyalty, there is a need to re-evaluate how brand trust can be assessed in the media sector where there are increasingly less divisions among a multitude of contents and platforms. This study aims to explore the need and dimensions of a new media brand trust scale that reflects the reality of today’s mediated lives and converging industries. As the first phase of the scale development process, this study integrated deductive and inductive methods, using literature review to offer a conceptual basis, and exploring the identified trust dimensions through the qualitative method of personal interviews. A total of 28 subjects from two different countries were interviewed to assess their perceptions and experiences regarding their trust of various media products/services. Eight key dimensions of media brand trust were uncovered. While competence remains a valid aspect of trust as suggested by extant literature, classic intentionality or benevolence is less significant today. The study also revealed the trust dimensions of relationship, experience, and value, which were not addressed in typical media trust related literature. This study introduces the notion of value-creation into the tradition of media trust which focused mostly on the dimension of credibility. The integrative approach is holistic and reflects more plausibly how decisions are made in modern platform/media brand choice.
摘要随着品牌内容、媒体和社交媒体越来越像媒体,消费者技术不断融合,媒体服务扩展到信息娱乐的多个平台,以培养品牌忠诚度,在众多内容和平台之间的分歧越来越小的媒体行业,有必要重新评估如何评估品牌信任。本研究旨在探索新媒体品牌信任量表的需求和维度,该量表反映了当今中介生活和融合行业的现实。作为量表发展过程的第一阶段,本研究综合了演绎和归纳的方法,利用文献综述提供概念基础,并通过个人访谈的定性方法探索已识别的信任维度。共采访了来自两个不同国家的28名受试者,以评估他们对各种媒体产品/服务的信任程度和经验。揭示了媒体品牌信任的八个关键维度。正如现存文献所表明的,能力仍然是信任的一个有效方面,但经典的意向性或仁爱在今天已经不那么重要了。该研究还揭示了关系、经验和价值的信任维度,而在典型的媒体信任相关文献中没有涉及这些维度。本研究将价值创造的概念引入媒体信任的传统,主要关注可信度的维度。综合方法是全面的,更合理地反映了现代平台/媒体品牌选择中的决策方式。
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引用次数: 0
Enough drama and horror IRL: How the COVID-19 pandemic changed TV consumption 够戏剧和恐怖了IRL:新冠肺炎疫情如何改变电视消费
IF 1.3 Q1 Social Sciences Pub Date : 2022-01-20 DOI: 10.1080/16522354.2021.2021678
Danny D. E. Kim
ABSTRACT The present study examines how consumption of various TV show genres changed after the World Health Organization declared the spread of COVID-19 a pandemic. The findings suggest that the pandemic significantly altered what genre TV shows individuals consumed, with the degree of change increasing further into the pandemic. Whether examining early pandemic consumption or consumption several months into the pandemic, drama, horror, and adventure shows were consistently less prominent in individuals’ viewing history during the pandemic. Relative to its pre-pandemic average viewing history prominence, horror became 41–52% less prominent in viewing histories during the pandemic. Other genres presented statistically significant but less consistent and/or more practically negligible differences. Men and older individuals tended to exhibit greater change in genres of TV shows they consumed.
摘要:本研究探讨了在世界卫生组织宣布COVID-19大流行传播后,各种电视节目类型的消费是如何变化的。研究结果表明,大流行显著改变了个人消费的电视节目类型,这种变化的程度在大流行期间进一步增加。无论是检查大流行早期的消费还是大流行后几个月的消费,在大流行期间,戏剧、恐怖和冒险类节目在个人观看史上一直不那么突出。与大流行前的平均收视历史相比,大流行期间,恐怖片在收视历史中的突出程度降低了41-52%。其他类型的差异虽然具有统计学意义,但却不那么一致或几乎可以忽略不计。男性和老年人在观看的电视节目类型上往往表现出更大的变化。
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引用次数: 0
Indonesian radio business model: radio network 印尼无线电业务模式:无线网络
IF 1.3 Q1 Social Sciences Pub Date : 2022-01-11 DOI: 10.1080/16522354.2021.2024983
Kartika Singarimbun, Siti Karlinah, Y. Darwis, D. Hidayat
ABSTRACT This study explores the Indonesian business radio model after the enactment of Broadcasting Law No. 32 of 2002. The growth of radio networks that are broadcasted through multi-platform can actually reach a wider audience. Moreover, the network uses one radio brand simultaneous content delivery with similar content, so listeners’ choices are limited. This radio network business model has continued to grow since the early 2000s, and there are 15 radio networks in Indonesia. This is contrary to the spirit of the Indonesian broadcasting law which encourages diversity of content and ownership. Using a qualitative method with in-depth interviews, this research shows that local radio is used as a tool for content distribution from the central network and the branch, and that is capitalist domination.
摘要本研究探讨印尼2002年第32号广播法颁布后的商业广播模式。通过多平台广播的无线网络的增长实际上可以覆盖更广泛的受众。此外,该网络使用一个广播品牌同时提供类似的内容,因此听众的选择有限。这种无线网络商业模式自21世纪初以来一直在持续增长,印度尼西亚有15个无线网络。这违背了鼓励内容和所有权多样化的印度尼西亚广播法的精神。采用深度访谈的定性方法,本研究表明,地方广播电台被用作中央网络和分支机构分发内容的工具,这是资本主义统治。
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引用次数: 1
期刊
Journal of Media Business Studies
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