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The dark side of the media agency industry: value destruction and co-destruction in a B2B context 媒体代理行业的黑暗面:B2B背景下的价值破坏和共同破坏
IF 1.3 Q4 BUSINESS Pub Date : 2022-06-10 DOI: 10.1080/16522354.2022.2087312
Melanie Herfort, Reinhard E. Kunz, Petra Düren
ABSTRACT Given the growing interest in value destruction and co-destruction research, this study explores media agency-client relationships, identifying their industry-specific value-damaging behaviours and business conditions. It adapts the concept of service logic value spheres to differentiate between provider and client value destruction as well as joint co-destruction spheres. Through 25 interviews with media agencies, advertisers, and media consultants, the study analyses whether one actor (provider or client) or both (joint) are responsible for value destruction. It determines value destruction/co-destruction activities occur in several contextually embedded business environments (media advertising markets). Additionally, organisational structures (marketing departments), management decisions (leadership), and relationship stages (pitch situations) are framed by actors’ industry-specific service activities (campaign planning). The authors highlight management implications and suggest strategies to improve media agency provider-client relationships.
摘要鉴于人们对价值破坏和共同破坏研究的兴趣日益浓厚,本研究探讨了媒体代理与客户的关系,确定了他们特定行业的价值破坏行为和商业条件。它采用了服务逻辑价值领域的概念,区分了提供者和客户的价值破坏以及联合共同破坏领域。通过对媒体机构、广告商和媒体顾问的25次采访,该研究分析了是一个参与者(提供者或客户)还是两个参与者(共同)应对价值破坏负责。它决定了价值破坏/共同破坏活动发生在几个情境嵌入的商业环境(媒体广告市场)中。此外,组织结构(营销部门)、管理决策(领导层)和关系阶段(推销情况)由参与者的行业特定服务活动(活动规划)构成。作者强调了管理含义,并提出了改善媒体代理提供商与客户关系的策略。
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引用次数: 0
Neoliberal Adaptation - Sweden, Finland and Denmark Film Industries 新自由主义改编-瑞典、芬兰和丹麦电影工业
IF 1.3 Q4 BUSINESS Pub Date : 2022-04-05 DOI: 10.1080/16522354.2022.2053938
Mira Moshe, Rotem Moshe-Cohen
ABSTRACT Neo-liberal culture puts a major emphasis on the importance of continual economic growth as a necessary strategy for any given industry. However, analysing adaptation trends of economic growth in the contemporary Swedish, Danish, and Finnish film industries between 2010 and 2019, based on data gathered from LUMIERE, suggests that all three film industries do not demonstrate significant growth trends – not in terms of the number of films produced, admissions growth, and number of co-producer partners. Hence, it can be concluded that these film industries should consider a better adaptation strategy to neo-liberal market principles. Or perhaps in the streaming area, when movie theatres are losing their prestige, a better adaptation strategy to neo-liberal market principles is needed
摘要新自由主义文化强调持续经济增长的重要性,将其作为任何特定行业的必要战略。然而,根据LUMIERE收集的数据,分析了2010年至2019年间瑞典、丹麦和芬兰当代电影业经济增长的适应趋势,表明这三个电影业都没有表现出显著的增长趋势——无论是在电影制作数量、招生增长还是联合制片人合作伙伴数量方面。因此,可以得出结论,这些电影行业应该考虑更好地适应新自由主义市场原则的策略。或者,在流媒体领域,当电影院正在失去声望时,需要一种更好地适应新自由主义市场原则的策略
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引用次数: 1
Value creation and appropriation in the live music industry: a population ecology analysis of live music ticket pricing 现场音乐产业的价值创造与占有:现场音乐门票定价的人口生态分析
IF 1.3 Q4 BUSINESS Pub Date : 2022-02-07 DOI: 10.1080/16522354.2022.2036440
Federico Magni
ABSTRACT The music industry has grown to depend financially on live events, making value creation and appropriation critical. Connecting the resource-based view and organisation population ecology, this study investigates how generalist and specialist live music event producers differ in their ability to create and appropriate value. Evidence based on 631 live music events shows that generalists are able to create and appropriate more value than specialists by setting higher minimum prices and employing more price categories. The generalisability of the findings is discussed by describing which market conditions drive the effect of niche width on value creation and appropriation, identifying high fixed costs paired with a superstar effect and a heavy reliance on status as likely candidates.
摘要音乐产业在财务上越来越依赖现场活动,这使得价值创造和挪用变得至关重要。本研究将基于资源的观点和组织人口生态学联系起来,调查了多面手和专业现场音乐活动制作人在创造和适当价值的能力方面的差异。基于631场现场音乐活动的证据表明,多面手能够通过设定更高的最低价格和采用更多的价格类别,创造和创造比专家更多的价值。通过描述哪些市场条件推动了利基宽度对价值创造和分配的影响,确定了高固定成本、超级明星效应和对地位的严重依赖是可能的候选者,来讨论研究结果的普遍性。
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引用次数: 0
Exploring the dimensions of media brand trust: a contemporary integrative approach 探索媒体品牌信任的维度:一种当代综合方法
IF 1.3 Q4 BUSINESS Pub Date : 2022-01-24 DOI: 10.1080/16522354.2022.2029129
Sylvia M. Chan-Olmsted, J. Kim
ABSTRACT As brands become more media-like with branded content, media, and social media, and consumer technology continue to converge and media services expand to multiple platforms with infotainment to cultivate brand loyalty, there is a need to re-evaluate how brand trust can be assessed in the media sector where there are increasingly less divisions among a multitude of contents and platforms. This study aims to explore the need and dimensions of a new media brand trust scale that reflects the reality of today’s mediated lives and converging industries. As the first phase of the scale development process, this study integrated deductive and inductive methods, using literature review to offer a conceptual basis, and exploring the identified trust dimensions through the qualitative method of personal interviews. A total of 28 subjects from two different countries were interviewed to assess their perceptions and experiences regarding their trust of various media products/services. Eight key dimensions of media brand trust were uncovered. While competence remains a valid aspect of trust as suggested by extant literature, classic intentionality or benevolence is less significant today. The study also revealed the trust dimensions of relationship, experience, and value, which were not addressed in typical media trust related literature. This study introduces the notion of value-creation into the tradition of media trust which focused mostly on the dimension of credibility. The integrative approach is holistic and reflects more plausibly how decisions are made in modern platform/media brand choice.
摘要随着品牌内容、媒体和社交媒体越来越像媒体,消费者技术不断融合,媒体服务扩展到信息娱乐的多个平台,以培养品牌忠诚度,在众多内容和平台之间的分歧越来越小的媒体行业,有必要重新评估如何评估品牌信任。本研究旨在探索新媒体品牌信任量表的需求和维度,该量表反映了当今中介生活和融合行业的现实。作为量表发展过程的第一阶段,本研究综合了演绎和归纳的方法,利用文献综述提供概念基础,并通过个人访谈的定性方法探索已识别的信任维度。共采访了来自两个不同国家的28名受试者,以评估他们对各种媒体产品/服务的信任程度和经验。揭示了媒体品牌信任的八个关键维度。正如现存文献所表明的,能力仍然是信任的一个有效方面,但经典的意向性或仁爱在今天已经不那么重要了。该研究还揭示了关系、经验和价值的信任维度,而在典型的媒体信任相关文献中没有涉及这些维度。本研究将价值创造的概念引入媒体信任的传统,主要关注可信度的维度。综合方法是全面的,更合理地反映了现代平台/媒体品牌选择中的决策方式。
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引用次数: 0
Enough drama and horror IRL: How the COVID-19 pandemic changed TV consumption 够戏剧和恐怖了IRL:新冠肺炎疫情如何改变电视消费
IF 1.3 Q4 BUSINESS Pub Date : 2022-01-20 DOI: 10.1080/16522354.2021.2021678
Danny D. E. Kim
ABSTRACT The present study examines how consumption of various TV show genres changed after the World Health Organization declared the spread of COVID-19 a pandemic. The findings suggest that the pandemic significantly altered what genre TV shows individuals consumed, with the degree of change increasing further into the pandemic. Whether examining early pandemic consumption or consumption several months into the pandemic, drama, horror, and adventure shows were consistently less prominent in individuals’ viewing history during the pandemic. Relative to its pre-pandemic average viewing history prominence, horror became 41–52% less prominent in viewing histories during the pandemic. Other genres presented statistically significant but less consistent and/or more practically negligible differences. Men and older individuals tended to exhibit greater change in genres of TV shows they consumed.
摘要:本研究探讨了在世界卫生组织宣布COVID-19大流行传播后,各种电视节目类型的消费是如何变化的。研究结果表明,大流行显著改变了个人消费的电视节目类型,这种变化的程度在大流行期间进一步增加。无论是检查大流行早期的消费还是大流行后几个月的消费,在大流行期间,戏剧、恐怖和冒险类节目在个人观看史上一直不那么突出。与大流行前的平均收视历史相比,大流行期间,恐怖片在收视历史中的突出程度降低了41-52%。其他类型的差异虽然具有统计学意义,但却不那么一致或几乎可以忽略不计。男性和老年人在观看的电视节目类型上往往表现出更大的变化。
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引用次数: 0
Indonesian radio business model: radio network 印尼无线电业务模式:无线网络
IF 1.3 Q4 BUSINESS Pub Date : 2022-01-11 DOI: 10.1080/16522354.2021.2024983
Kartika Singarimbun, Siti Karlinah, Y. Darwis, D. Hidayat
ABSTRACT This study explores the Indonesian business radio model after the enactment of Broadcasting Law No. 32 of 2002. The growth of radio networks that are broadcasted through multi-platform can actually reach a wider audience. Moreover, the network uses one radio brand simultaneous content delivery with similar content, so listeners’ choices are limited. This radio network business model has continued to grow since the early 2000s, and there are 15 radio networks in Indonesia. This is contrary to the spirit of the Indonesian broadcasting law which encourages diversity of content and ownership. Using a qualitative method with in-depth interviews, this research shows that local radio is used as a tool for content distribution from the central network and the branch, and that is capitalist domination.
摘要本研究探讨印尼2002年第32号广播法颁布后的商业广播模式。通过多平台广播的无线网络的增长实际上可以覆盖更广泛的受众。此外,该网络使用一个广播品牌同时提供类似的内容,因此听众的选择有限。这种无线网络商业模式自21世纪初以来一直在持续增长,印度尼西亚有15个无线网络。这违背了鼓励内容和所有权多样化的印度尼西亚广播法的精神。采用深度访谈的定性方法,本研究表明,地方广播电台被用作中央网络和分支机构分发内容的工具,这是资本主义统治。
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引用次数: 1
Assessing conditions for inter-firm collaboration as a revenue strategy for politically pressured news media 评估公司间合作的条件作为政治压力新闻媒体的收入策略
IF 1.3 Q4 BUSINESS Pub Date : 2021-11-14 DOI: 10.1080/16522354.2021.2002106
C. Cook
ABSTRACT The struggle to find resilient journalism revenue models is nowhere starker than for exiled or politically pressured news media operating in fragile markets. One route forward is to explore inter-firm collaborations as a modus operandi to achieve more financial resilience through a collaborative approach amongst themselves. This article presents findings from a multi-stakeholder atelier that assessed operational revenue conditions for such media. It presents a co-created definition of collaborative revenue capture, then addresses the conditions and forms for collaborative structures. It conceptualises opportunities in four areas: technology, revenue-based systems, coordinating actions and journalism production. The article adds new knowledge by assessing collaborations as a revenue strategy within the under-researched media development area through a participatory mode of inquiry.
摘要:对于在脆弱市场中运作的流亡或政治压力较大的新闻媒体来说,寻找有弹性的新闻收入模式的斗争最为激烈。一条前进的道路是探索公司间合作,将其作为一种工作方式,通过公司之间的合作方式实现更大的财务弹性。本文介绍了一家多方利益相关者工作室的调查结果,该工作室评估了此类媒体的运营收入状况。它提出了合作收入获取的共同创建的定义,然后阐述了合作结构的条件和形式。它将机会概念化为四个领域:技术、基于收入的系统、协调行动和新闻制作。这篇文章通过参与式调查模式,将合作评估为研究不足的媒体发展领域的收入战略,从而增加了新的知识。
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引用次数: 1
Technology builds the journalist star? An experiment on the effects of human star power and content exclusiveness on reading, sharing and paying intentions for online news 科技造就新闻明星?人的明星效应和内容独占性对网络新闻阅读、分享和付费意愿影响的实验
IF 1.3 Q4 BUSINESS Pub Date : 2021-10-18 DOI: 10.1080/16522354.2021.1989972
Nina Klaß
ABSTRACT Technology has massively disrupted the news media, and the limited intention to pay for digital products is still an economic challenge. Other industries, such as film, politics, and sports, have heavily relied on human stars to increase success. Digitisation and the rise of social media have enabled formerly “hidden” journalists to engage in human branding. Against this backdrop, research has neglected the potential of frontline employees such as journalists to drive digital product success. While research has found that strategic brand management can foster human brands, this study is the first to investigate and empirically validate how star power and the exclusiveness of content affect behaviour intentions such as reading, sharing and paying intentions in the specific case of digital news media. The study is based on an online survey and includes an experiment (n=375), ANCOVA and regression analysis. The results suggest interaction effects of exclusiveness of content and star power on reading and sharing intention and an increasing influence of exclusiveness of content on paying intention. The results offer much needed guidance for media companies in searching for sustainable digital business success. Furthermore, this research provides a basis for implementing strategic human brand management in the news industry.
科技极大地颠覆了新闻媒体,人们有限的购买数字产品的意愿仍然是一个经济挑战。其他行业,如电影、政治和体育,都严重依赖人类明星来增加成功。数字化和社交媒体的兴起使以前“隐藏”的记者能够参与到人类品牌建设中来。在这种背景下,研究忽视了记者等一线员工推动数字产品成功的潜力。虽然有研究发现战略品牌管理可以培育人类品牌,但本研究首次调查并实证验证了明星效应和内容的排他性如何影响数字新闻媒体的阅读、分享和付费意愿等行为意愿。本研究基于在线调查,包括实验(n=375)、方差分析和回归分析。结果表明,内容独占性和明星效应对阅读和分享意愿的交互作用,以及内容独占性对付费意愿的影响越来越大。研究结果为媒体公司寻求可持续的数字商业成功提供了急需的指导。此外,本研究为新闻行业实施战略性人力品牌管理提供了依据。
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引用次数: 2
Aggrandisement: Helping Micro-Enterprise Owner-Managers Construct Credibility in the Recorded Music Industry 强化:帮助小企业主在唱片行业建立信誉
IF 1.3 Q4 BUSINESS Pub Date : 2021-10-11 DOI: 10.1080/16522354.2021.1978263
D. Schreiber, Alison Rieple
ABSTRACT In this paper, we are interested in understanding the role of aggrandisement in the construction of identity within a creative industry. Our empirical data is based on interviews and observational data from thirty-six respondents in twenty firms from the music industry. Through our analysis we seek to explain how aggrandisement can be “externally directed” towards others to construct a professional reputation of competence and importance while portraying cultural relevance and expertise. Or, “internally directed” in order to build a positive illusion of oneself as a competent and worthwhile participant in the industry. Ultimately our research contributes to the reasoning behind personal reputation and confidence building in professionals in the music industry.
在本文中,我们感兴趣的是理解在创意产业中,扩张在身份建构中的作用。我们的实证数据是基于对来自音乐行业20家公司的36名受访者的访谈和观察数据。通过我们的分析,我们试图解释如何将扩张“外部导向”他人,以构建能力和重要性的专业声誉,同时描绘文化相关性和专业知识。或者,“内部导向”,以建立一种积极的幻觉,即自己是行业中有能力和有价值的参与者。最终,我们的研究有助于解释音乐行业专业人士的个人声誉和信心建立背后的原因。
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引用次数: 2
The Growth of the offer and the Perceptions of Television Content Quality 要约的增长与对电视内容质量的认识
IF 1.3 Q4 BUSINESS Pub Date : 2021-09-30 DOI: 10.1080/16522354.2021.1984159
C. Etayo, Alberto Bayo‐Moriones, Alfonso Sánchez-Tabernero
ABSTRACT This article examines the evolution of the attitudes of Spanish viewers to television from 2008 to 2016. This has been a period of time characterised by a substantial increase in the number of television channels. More specifically, the analysis is focused on audience satisfaction, perceptions of content quality and moral and pragmatic concerns. The data used in the empirical analysis come from three rounds of a survey conducted in 2008, 2012 and 2016. The size of the sample is 1,000 respondents for each year. The findings suggest that the attitudes to television have remained very stable in spite of the changes in the growth of the offer and technological upgrading.
摘要本文考察了2008年至2016年西班牙观众对电视的态度演变。这是一段电视频道数量大幅增加的时期。更具体地说,分析的重点是观众满意度、对内容质量的感知以及道德和语用问题。实证分析中使用的数据来自2008年、2012年和2016年进行的三轮调查。样本规模为每年1000名受访者。研究结果表明,尽管电视节目的增长和技术升级发生了变化,但人们对电视的态度仍然非常稳定。
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引用次数: 2
期刊
Journal of Media Business Studies
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