Online marketing, a pivotal pillar of the digital economy, is marked by its vast scale, vibrant performance, and accelerating momentum. This emerging industry, a dynamic force of energy, plays an essential role in the blueprint of new development paradigms. Daoming Bamboo Weaving, a unique product of Daoming Town, garnered national recognition when it was included in the Intangible Cultural Heritage Representative Project List in 2014. Despite the rapid progression of the internet age, there remains a gap for Daoming Bamboo Weaving within the sphere of online marketing. By contrasting the strengths and weaknesses of Daoming Bamboo Weaving with the facets of online marketing, it's possible to analyze consumer preferences and marketing strategies. This analysis can, in turn, pave the way for suggestions to enhance the economic benefits of Daoming Bamboo Weaving.
{"title":"Research on the Feasibility and Realization Path for Online Marketing of Intangible Cultural Heritage","authors":"Tingting Yin, Jiameng Sun","doi":"10.54097/jid.v3i2.9145","DOIUrl":"https://doi.org/10.54097/jid.v3i2.9145","url":null,"abstract":"Online marketing, a pivotal pillar of the digital economy, is marked by its vast scale, vibrant performance, and accelerating momentum. This emerging industry, a dynamic force of energy, plays an essential role in the blueprint of new development paradigms. Daoming Bamboo Weaving, a unique product of Daoming Town, garnered national recognition when it was included in the Intangible Cultural Heritage Representative Project List in 2014. Despite the rapid progression of the internet age, there remains a gap for Daoming Bamboo Weaving within the sphere of online marketing. By contrasting the strengths and weaknesses of Daoming Bamboo Weaving with the facets of online marketing, it's possible to analyze consumer preferences and marketing strategies. This analysis can, in turn, pave the way for suggestions to enhance the economic benefits of Daoming Bamboo Weaving.","PeriodicalId":45705,"journal":{"name":"International Journal of Innovation and Sustainable Development","volume":"73 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90115446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
China is at a critical stage of transformation from building a moderately prosperous society to basically realizing socialist modernization, and it is imperative to realize a new urbanization pattern. Guided by Marx's urban-rural development theory, this paper takes the 1% urbanization growth rate as the entry point, systematically composes the research progress of urbanization, and analyzes the 1% urbanization effect in six aspects: transformation of population migration structure, land urbanization, transformation of governmental role, transformation of the structure of three industries, change of urban system, growth distribution effect, and institutional construction. On this basis, corresponding measures are proposed for the new urbanization in the future: China's urbanization development should still focus on people and the fruits should be shared by the people, thus realizing the high-quality development of urbanization. We will continue to promote the optimization of spatial pattern, the development of county economy, the quality and efficiency of urban-rural integration, and the active cooperation of effective market and competent government, thus releasing the dividends of urbanization and deepening the ideological connotation of Marx's urban-rural development theory and new urbanization.
{"title":"Analysis of the Effects of Urbanization in the Context of Marx's Urban-Rural Development Theory in China","authors":"Youyu Pang, Xiaohong Shi","doi":"10.54097/jid.v3i2.9122","DOIUrl":"https://doi.org/10.54097/jid.v3i2.9122","url":null,"abstract":"China is at a critical stage of transformation from building a moderately prosperous society to basically realizing socialist modernization, and it is imperative to realize a new urbanization pattern. Guided by Marx's urban-rural development theory, this paper takes the 1% urbanization growth rate as the entry point, systematically composes the research progress of urbanization, and analyzes the 1% urbanization effect in six aspects: transformation of population migration structure, land urbanization, transformation of governmental role, transformation of the structure of three industries, change of urban system, growth distribution effect, and institutional construction. On this basis, corresponding measures are proposed for the new urbanization in the future: China's urbanization development should still focus on people and the fruits should be shared by the people, thus realizing the high-quality development of urbanization. We will continue to promote the optimization of spatial pattern, the development of county economy, the quality and efficiency of urban-rural integration, and the active cooperation of effective market and competent government, thus releasing the dividends of urbanization and deepening the ideological connotation of Marx's urban-rural development theory and new urbanization.","PeriodicalId":45705,"journal":{"name":"International Journal of Innovation and Sustainable Development","volume":"46 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90773627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The symbiotic development of urban waterfront spaces and regional culture is a crucial theme that focuses on exploring potentials, innovative design, and sustainable development. By combining urban waterfront areas with local regional culture, unique and attractive urban landscapes can be created. This symbiotic development not only preserves and inherits regional cultural heritage but also enhances urban image and attractiveness, fostering social cohesion and identity. Moreover, symbiotic development brings sustainable economic opportunities to cities, promoting the growth of cultural and creative industries and tourism. Additionally, by incorporating ecological considerations and green infrastructure, sustainable development of waterfront spaces can be achieved, protecting ecosystems and strengthening environmental awareness and sustainable behaviors. Thus, the symbiotic development of urban waterfront spaces and regional culture is an important strategy for driving urban development, enhancing the city's charm and sustainability, and fostering community participation and cultural inheritance. This comprehensive approach creates a better and more prosperous future for cities.
{"title":"The Symbiotic Development of Urban Waterfront Spaces and Regional Culture: Unleashing Potentials, Innovative Design, and Sustainable Development","authors":"Chaoyu Xie","doi":"10.54097/jid.v3i2.9144","DOIUrl":"https://doi.org/10.54097/jid.v3i2.9144","url":null,"abstract":"The symbiotic development of urban waterfront spaces and regional culture is a crucial theme that focuses on exploring potentials, innovative design, and sustainable development. By combining urban waterfront areas with local regional culture, unique and attractive urban landscapes can be created. This symbiotic development not only preserves and inherits regional cultural heritage but also enhances urban image and attractiveness, fostering social cohesion and identity. Moreover, symbiotic development brings sustainable economic opportunities to cities, promoting the growth of cultural and creative industries and tourism. Additionally, by incorporating ecological considerations and green infrastructure, sustainable development of waterfront spaces can be achieved, protecting ecosystems and strengthening environmental awareness and sustainable behaviors. Thus, the symbiotic development of urban waterfront spaces and regional culture is an important strategy for driving urban development, enhancing the city's charm and sustainability, and fostering community participation and cultural inheritance. This comprehensive approach creates a better and more prosperous future for cities.","PeriodicalId":45705,"journal":{"name":"International Journal of Innovation and Sustainable Development","volume":"17 4B 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74661657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Taking Danzhai County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province as an example, this paper uses entropy method to explore the development of medicine and fruit characteristic industry and help rural revitalization in Danzhai County, and on this basis, discusses the innovative path of medicine and fruit characteristic industry to empower rural revitalization. Overall, at present, danzhai medicine fruit characteristic industry in the industry chain, marketing channels and talent reserve training problems, danzhai can increase policy support, strengthen the industrial chain coordination, broaden the marketing channels, strengthen brand construction, customer service, strengthen talent introduction form rural revitalization of new growth point, assigned to rural revitalization of construction.
{"title":"Research on the Innovative Path of Empowering Rural Revitalization with Characteristic Industries in Danzhai County, Guizhou","authors":"Bowen Li, Yu Xian","doi":"10.54097/jid.v3i2.9110","DOIUrl":"https://doi.org/10.54097/jid.v3i2.9110","url":null,"abstract":"Taking Danzhai County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province as an example, this paper uses entropy method to explore the development of medicine and fruit characteristic industry and help rural revitalization in Danzhai County, and on this basis, discusses the innovative path of medicine and fruit characteristic industry to empower rural revitalization. Overall, at present, danzhai medicine fruit characteristic industry in the industry chain, marketing channels and talent reserve training problems, danzhai can increase policy support, strengthen the industrial chain coordination, broaden the marketing channels, strengthen brand construction, customer service, strengthen talent introduction form rural revitalization of new growth point, assigned to rural revitalization of construction.","PeriodicalId":45705,"journal":{"name":"International Journal of Innovation and Sustainable Development","volume":"71 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85700723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Soil is in unsaturated state most of the time. For which suction is an important characteristic of. Also, it is the key and difficult point to study unsaturated soil. In this paper, soil suction and its classification are introduced through literature collation and analysis. At the same time, various methods of measuring suction and their advantages and disadvantages are summarized.
{"title":"A Review on Soil Suction and its Determination Methods","authors":"Xiao-kui Xie, Luyao Wang","doi":"10.54097/jid.v3i2.9394","DOIUrl":"https://doi.org/10.54097/jid.v3i2.9394","url":null,"abstract":"Soil is in unsaturated state most of the time. For which suction is an important characteristic of. Also, it is the key and difficult point to study unsaturated soil. In this paper, soil suction and its classification are introduced through literature collation and analysis. At the same time, various methods of measuring suction and their advantages and disadvantages are summarized.","PeriodicalId":45705,"journal":{"name":"International Journal of Innovation and Sustainable Development","volume":"1 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85785109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Based on the data of 30 provinces and cities from 2013 to 2020, this paper uses the entropy method to construct the regional technology financial development index from three dimensions of public technology financial resources, market technology financial resources and technology financial environment, and empirically tests the influence of science and technology finance on the innovation ability of high-tech industry. The study finds that the financing ability and cultivation ability of science and technology finance can significantly promote the development of the innovation ability of high-tech industry. The influence of science and technology finance on the innovation ability of high-tech industry has the regional heterogeneity and the heterogeneity of enterprise ownership background, which has a better effect on promoting the innovation ability of high-tech industry in the eastern region and the private background. The influence of science and technology finance on the innovation ability of high-tech industry has the threshold effect of absorption ability. When the threshold value is crossed, the promotion effect of science and technology finance on the innovation ability of high-tech industry will be further enhanced.
{"title":"Does Technology and Finance Enhance the Innovation Capacity of High-tech Industries?","authors":"Yulu Liu, C. Zhang","doi":"10.54097/jid.v3i2.9395","DOIUrl":"https://doi.org/10.54097/jid.v3i2.9395","url":null,"abstract":"Based on the data of 30 provinces and cities from 2013 to 2020, this paper uses the entropy method to construct the regional technology financial development index from three dimensions of public technology financial resources, market technology financial resources and technology financial environment, and empirically tests the influence of science and technology finance on the innovation ability of high-tech industry. The study finds that the financing ability and cultivation ability of science and technology finance can significantly promote the development of the innovation ability of high-tech industry. The influence of science and technology finance on the innovation ability of high-tech industry has the regional heterogeneity and the heterogeneity of enterprise ownership background, which has a better effect on promoting the innovation ability of high-tech industry in the eastern region and the private background. The influence of science and technology finance on the innovation ability of high-tech industry has the threshold effect of absorption ability. When the threshold value is crossed, the promotion effect of science and technology finance on the innovation ability of high-tech industry will be further enhanced.","PeriodicalId":45705,"journal":{"name":"International Journal of Innovation and Sustainable Development","volume":"46 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87419031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The ecological and environmental problems of the Yellow River are becoming more and more serious. The research on the ecological and environmental problems of the Yellow River is of great significance to promote the high-quality development of the Yellow River. In this paper, the research status of the Yellow River ecological environment at home and abroad is reviewed, and the research status of the Yellow River ecological quality, restrictive factors, the relationship between economic development and ecological environment, ecological restoration and protection are discussed, and the future development trend is pointed out.
{"title":"Research Progress of Ecological Quality in the Yellow River Basin under the Background of High-quality Development","authors":"Dan Wu, Hui Kong","doi":"10.54097/jid.v3i2.9471","DOIUrl":"https://doi.org/10.54097/jid.v3i2.9471","url":null,"abstract":"The ecological and environmental problems of the Yellow River are becoming more and more serious. The research on the ecological and environmental problems of the Yellow River is of great significance to promote the high-quality development of the Yellow River. In this paper, the research status of the Yellow River ecological environment at home and abroad is reviewed, and the research status of the Yellow River ecological quality, restrictive factors, the relationship between economic development and ecological environment, ecological restoration and protection are discussed, and the future development trend is pointed out.","PeriodicalId":45705,"journal":{"name":"International Journal of Innovation and Sustainable Development","volume":"29 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78645155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the development of digitalization and Internet technology, virtual community, as a new social form, emerges constantly. In the virtual community, people can interact, communicate, share and cooperate with other users through the network platform, thus forming a community with common interests or goals. With the popularization and deepening of virtual community, more and more enterprises begin to pay attention to and use virtual community as a channel for marketing and product innovation. This paper introduces the concept and characteristics of virtual community, analyzes the significance of customers' participation in innovation and the motives of different customers' participation, and discusses the strategies for establishing the innovation mechanism of customers' participation in virtual community.
{"title":"On the Mechanism of Customer's Participation in Innovation in Virtual Community","authors":"Jiangang Pang, Xin Luo","doi":"10.54097/jid.v3i2.9472","DOIUrl":"https://doi.org/10.54097/jid.v3i2.9472","url":null,"abstract":"With the development of digitalization and Internet technology, virtual community, as a new social form, emerges constantly. In the virtual community, people can interact, communicate, share and cooperate with other users through the network platform, thus forming a community with common interests or goals. With the popularization and deepening of virtual community, more and more enterprises begin to pay attention to and use virtual community as a channel for marketing and product innovation. This paper introduces the concept and characteristics of virtual community, analyzes the significance of customers' participation in innovation and the motives of different customers' participation, and discusses the strategies for establishing the innovation mechanism of customers' participation in virtual community.","PeriodicalId":45705,"journal":{"name":"International Journal of Innovation and Sustainable Development","volume":"9 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78310952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Enterprise organization includes formal organization and informal organization. Under the background of Chinese traditional culture, informal organization is a group that cannot be ignored in the organization and management of enterprises. It plays an important role in all aspects of enterprise development. Facing up to the existence of informal organization, understanding the characteristics of informal organization and its role in enterprises, and actively formulating strategies that can guide informal organizations to play an active role will help enterprises improve the efficiency of organization and management, thus contributing to the long-term and stable development of enterprises.
{"title":"How to Make Informal Organizations become the \" Driving Force \" of Enterprise Development?","authors":"Haoran Li","doi":"10.54097/jid.v3i2.9399","DOIUrl":"https://doi.org/10.54097/jid.v3i2.9399","url":null,"abstract":"Enterprise organization includes formal organization and informal organization. Under the background of Chinese traditional culture, informal organization is a group that cannot be ignored in the organization and management of enterprises. It plays an important role in all aspects of enterprise development. Facing up to the existence of informal organization, understanding the characteristics of informal organization and its role in enterprises, and actively formulating strategies that can guide informal organizations to play an active role will help enterprises improve the efficiency of organization and management, thus contributing to the long-term and stable development of enterprises.","PeriodicalId":45705,"journal":{"name":"International Journal of Innovation and Sustainable Development","volume":"18 16 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83930285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Supply chain finance drives the stable development of supply chain, but there are many risk points and information asymmetry problems in the traditional supply chain finance. In recent years, with the continuous development of blockchain technology, blockchain technology has been introduced in the field of supply chain finance, and its own advantages to solve some problems restricting its development. This paper analyzes the advantages and problems of blockchain technology applied in the process of supply chain finance, and puts forward a new feasible path to optimize the process of blockchain participation in supply chain finance.
{"title":"Blockchain Technology Participates in the Path and Mode Optimization of Supply Chain Finance","authors":"Xiaojun Chen, Hua Liu","doi":"10.54097/jid.v3i2.9146","DOIUrl":"https://doi.org/10.54097/jid.v3i2.9146","url":null,"abstract":"Supply chain finance drives the stable development of supply chain, but there are many risk points and information asymmetry problems in the traditional supply chain finance. In recent years, with the continuous development of blockchain technology, blockchain technology has been introduced in the field of supply chain finance, and its own advantages to solve some problems restricting its development. This paper analyzes the advantages and problems of blockchain technology applied in the process of supply chain finance, and puts forward a new feasible path to optimize the process of blockchain participation in supply chain finance.","PeriodicalId":45705,"journal":{"name":"International Journal of Innovation and Sustainable Development","volume":"8 1","pages":""},"PeriodicalIF":0.7,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90347384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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