Pub Date : 2022-05-10DOI: 10.1080/21639159.2022.2052341
B. Perera, Pia A. Albinsson, Lubna Nafees, L. Matthews
ABSTRACT Worldwide, the emergence and growth of collaborative consumption (CC) based companies increasingly offer consumers new consumption opportunities and experiences. Given the importance of culture in shaping consumers’ behavior, to advance knowledge on similarities and differences in CC engagement, this research examines select motivating factors as antecedents to CC participation intention (CCPI) in the U.S. and India. Partial least squares-structural equation modeling (PLS-SEM) is used to analyze consumer panel data to investigate the relationships between resource motivation, risk-propensity, trust, generosity, materialism and attitude as antecedents to consumers’ CCPI. Results indicate that in both countries, risk-propensity has a positive impact on materialism, trust is positively related to materialism and attitude, while generosity is negatively related to materialism and attitude. Individual country differences, and theoretical and practical implications are discussed.
{"title":"Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers","authors":"B. Perera, Pia A. Albinsson, Lubna Nafees, L. Matthews","doi":"10.1080/21639159.2022.2052341","DOIUrl":"https://doi.org/10.1080/21639159.2022.2052341","url":null,"abstract":"ABSTRACT Worldwide, the emergence and growth of collaborative consumption (CC) based companies increasingly offer consumers new consumption opportunities and experiences. Given the importance of culture in shaping consumers’ behavior, to advance knowledge on similarities and differences in CC engagement, this research examines select motivating factors as antecedents to CC participation intention (CCPI) in the U.S. and India. Partial least squares-structural equation modeling (PLS-SEM) is used to analyze consumer panel data to investigate the relationships between resource motivation, risk-propensity, trust, generosity, materialism and attitude as antecedents to consumers’ CCPI. Results indicate that in both countries, risk-propensity has a positive impact on materialism, trust is positively related to materialism and attitude, while generosity is negatively related to materialism and attitude. Individual country differences, and theoretical and practical implications are discussed.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"70 - 89"},"PeriodicalIF":1.6,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44993784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-10DOI: 10.1080/21639159.2022.2036626
Matthew M. Lastner, L. Scribner, Mark J. Pelletier
ABSTRACT The presence and influence of university-based sales centers are growing at a substantial rate, with 61 universities having membership in the University Sales Center Alliance (USCA) as of 2021, up from 52 in 2020 and 8 in 2002. While the function and appeal of having an interface exist between sales students, sales faculty, and sales center partners are apparent, the value created by sales centers for these diverse stakeholders remains underexplored. The present research explores the value derived by these stakeholder groups by conducting and analyzing 41 depth interviews of students, university faculty and administration, and members of partnering firms who are currently involved with university-based sales centers. A 3 × 2 matrix of the perceived value derived from sales centers, consisting of other vs. self-oriented, intrinsic vs. extrinsic, and active vs. passive, is presented across these stakeholder groups. The results suggest that value stemming from university-based sales centers often differs between stakeholders, suggesting that sales center administrators should not assume that value derived from sales centers is static or universal across the stakeholder groups.
{"title":"Selling the value: Perceptions of value from key stakeholders in university sales centers","authors":"Matthew M. Lastner, L. Scribner, Mark J. Pelletier","doi":"10.1080/21639159.2022.2036626","DOIUrl":"https://doi.org/10.1080/21639159.2022.2036626","url":null,"abstract":"ABSTRACT The presence and influence of university-based sales centers are growing at a substantial rate, with 61 universities having membership in the University Sales Center Alliance (USCA) as of 2021, up from 52 in 2020 and 8 in 2002. While the function and appeal of having an interface exist between sales students, sales faculty, and sales center partners are apparent, the value created by sales centers for these diverse stakeholders remains underexplored. The present research explores the value derived by these stakeholder groups by conducting and analyzing 41 depth interviews of students, university faculty and administration, and members of partnering firms who are currently involved with university-based sales centers. A 3 × 2 matrix of the perceived value derived from sales centers, consisting of other vs. self-oriented, intrinsic vs. extrinsic, and active vs. passive, is presented across these stakeholder groups. The results suggest that value stemming from university-based sales centers often differs between stakeholders, suggesting that sales center administrators should not assume that value derived from sales centers is static or universal across the stakeholder groups.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"382 - 401"},"PeriodicalIF":1.6,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49404107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-10DOI: 10.1080/21639159.2022.2052342
Komal Shamim, Tahir Islam
ABSTRACT This study develops an underlying mechanism outlining the impact of digital influencers on consumer impulse-buying behavior in the context of social networking sites (SNSs). Based on signaling theory, this research examines the role of message credibility (informational value and vicarious expressions) and media credibility (perceived interactivity and transparency) in developing trust in digital influencers, resulting in impulse buying. Moreover, this study explores the moderating effect of social commerce (s-commerce) experience on the relationship between urge-to-buy (UTB) and impulse buying. This study collects data from SNS users. Findings reveal that message credibility and media credibility play a significant role in developing trust in digital influencers, thereby enhancing the urge to buy impulsively on SNSs. In addition, results show that s-commerce experience does not moderate the relationship between UTB and impulsive buying. Finally, this study provides critical insights to marketers and policymakers.
{"title":"Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying","authors":"Komal Shamim, Tahir Islam","doi":"10.1080/21639159.2022.2052342","DOIUrl":"https://doi.org/10.1080/21639159.2022.2052342","url":null,"abstract":"ABSTRACT This study develops an underlying mechanism outlining the impact of digital influencers on consumer impulse-buying behavior in the context of social networking sites (SNSs). Based on signaling theory, this research examines the role of message credibility (informational value and vicarious expressions) and media credibility (perceived interactivity and transparency) in developing trust in digital influencers, resulting in impulse buying. Moreover, this study explores the moderating effect of social commerce (s-commerce) experience on the relationship between urge-to-buy (UTB) and impulse buying. This study collects data from SNS users. Findings reveal that message credibility and media credibility play a significant role in developing trust in digital influencers, thereby enhancing the urge to buy impulsively on SNSs. In addition, results show that s-commerce experience does not moderate the relationship between UTB and impulsive buying. Finally, this study provides critical insights to marketers and policymakers.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"601 - 626"},"PeriodicalIF":1.6,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"60249526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-31DOI: 10.1080/21639159.2022.2048959
Cindy B. Rippé, Shannon Cummins, Olivia J. DeGeorge
ABSTRACT Growth in demand for qualified salespeople has resulted in an increase in both university sales programs and the number of schools that want to transition their programs into sales centers and institutes. Despite this interest, few published articles provide direction on how to plan and launch a sales center. This research examines the views and experiences of existing and aspiring sales center directors to gain deeper insights into the tactics and techniques used for sales center creation and management. Leveraging an organizational learning theory approach, this work uses a mixed-method design to compare aspiring centers’ concerns with the experience and advice of existing center directors.
{"title":"So, you want to start a sales center? An organizational learning approach to sales center formation and growth","authors":"Cindy B. Rippé, Shannon Cummins, Olivia J. DeGeorge","doi":"10.1080/21639159.2022.2048959","DOIUrl":"https://doi.org/10.1080/21639159.2022.2048959","url":null,"abstract":"ABSTRACT Growth in demand for qualified salespeople has resulted in an increase in both university sales programs and the number of schools that want to transition their programs into sales centers and institutes. Despite this interest, few published articles provide direction on how to plan and launch a sales center. This research examines the views and experiences of existing and aspiring sales center directors to gain deeper insights into the tactics and techniques used for sales center creation and management. Leveraging an organizational learning theory approach, this work uses a mixed-method design to compare aspiring centers’ concerns with the experience and advice of existing center directors.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"402 - 428"},"PeriodicalIF":1.6,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44885095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-08DOI: 10.1080/21639159.2022.2048960
D. Trafimow, M. Hyman, Alena Kostyk
ABSTRACT In their introductory marketing, management, and social psychology courses, undergraduates learn that correlation coefficients provide weak evidence for causal conclusions. Nonetheless, researchers conclude causally from correlation coefficients by drawing causal arrows in their structural equation models (SEMs). Although most researchers avoid describing their findings in causal language, obligatory recommendations for applying those findings insert causation. Researchers’ standard rejoinder to validity challenges is “the critics have ignored theory’s role in rendering our SEM internally and externally valid”. To evaluate this rejoinder, we explore SEMs based on comprehensive underlying theories and as stand-alone and testable context-specific theories that blend previously published hypotheses and findings. In most cases, the rejoinder is unconvincing.
{"title":"Are structural equation models theories and does it matter?","authors":"D. Trafimow, M. Hyman, Alena Kostyk","doi":"10.1080/21639159.2022.2048960","DOIUrl":"https://doi.org/10.1080/21639159.2022.2048960","url":null,"abstract":"ABSTRACT In their introductory marketing, management, and social psychology courses, undergraduates learn that correlation coefficients provide weak evidence for causal conclusions. Nonetheless, researchers conclude causally from correlation coefficients by drawing causal arrows in their structural equation models (SEMs). Although most researchers avoid describing their findings in causal language, obligatory recommendations for applying those findings insert causation. Researchers’ standard rejoinder to validity challenges is “the critics have ignored theory’s role in rendering our SEM internally and externally valid”. To evaluate this rejoinder, we explore SEMs based on comprehensive underlying theories and as stand-alone and testable context-specific theories that blend previously published hypotheses and findings. In most cases, the rejoinder is unconvincing.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"248 - 263"},"PeriodicalIF":1.6,"publicationDate":"2022-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47607476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-07DOI: 10.1080/21639159.2022.2033132
Pearlyn Ng, X. Quach, Omar H. Fares, Myuri Mohan, Seung Hwan (Mark) Lee
ABSTRACT This research seeks to profile consumer segments formed during the COVID-19 pandemic via a set of psychographic consumption traits: Narcissism, Psychological Entitlement, Status Consumption, Fear of Embarrassment, and Fear of Missing Out. Based on a cluster analysis of 281 consumers, the data generated four distinct groups: Egalitarians, Agentic Egoists, Communal Egoists, and Conformists. Further, we compared the segments in their acquisition behavior as it pertains to importance of purchase, quantity of purchase, sharing of purchase, and willingness to pay for essential items. Our results showed that each cluster was associated with a unique set of consumer preferences. For instance, Egalitarians placed less importance on medical items. Conformists placed greater importance on acquiring disposable masks than others. Communal Egoists were interested in food-related items such as bottled waters and snacks. Agentic Egoists reported that they would spend more money on cold/cough medicines than Egalitarians and Conformists. Overall, our findings provide key insights and recommendations to retail managers. Some limitations include our sampling approach (i.e. US consumers) and determining clusters based on select psychographic traits. We acknowledge that there are other characteristics that can differentially influence consumers’ acquisition behavior during the pandemic.
{"title":"Essential item purchases during COVID-19: A cluster analysis of psychographic traits","authors":"Pearlyn Ng, X. Quach, Omar H. Fares, Myuri Mohan, Seung Hwan (Mark) Lee","doi":"10.1080/21639159.2022.2033132","DOIUrl":"https://doi.org/10.1080/21639159.2022.2033132","url":null,"abstract":"ABSTRACT This research seeks to profile consumer segments formed during the COVID-19 pandemic via a set of psychographic consumption traits: Narcissism, Psychological Entitlement, Status Consumption, Fear of Embarrassment, and Fear of Missing Out. Based on a cluster analysis of 281 consumers, the data generated four distinct groups: Egalitarians, Agentic Egoists, Communal Egoists, and Conformists. Further, we compared the segments in their acquisition behavior as it pertains to importance of purchase, quantity of purchase, sharing of purchase, and willingness to pay for essential items. Our results showed that each cluster was associated with a unique set of consumer preferences. For instance, Egalitarians placed less importance on medical items. Conformists placed greater importance on acquiring disposable masks than others. Communal Egoists were interested in food-related items such as bottled waters and snacks. Agentic Egoists reported that they would spend more money on cold/cough medicines than Egalitarians and Conformists. Overall, our findings provide key insights and recommendations to retail managers. Some limitations include our sampling approach (i.e. US consumers) and determining clusters based on select psychographic traits. We acknowledge that there are other characteristics that can differentially influence consumers’ acquisition behavior during the pandemic.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"579 - 600"},"PeriodicalIF":1.6,"publicationDate":"2022-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49127168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-02DOI: 10.1080/21639159.2021.2019600
Zhe Zhang, Xinyi Liu
ABSTRACT When consumers undertake identity consumption by consuming products or services, their choice can be influenced not only by the brand but also the brand prominence. In order to investigate the relationship between consumers’ preference and identity-based consumption demand, this study examines consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others based on a comparison and interaction between social groups. The results show that, in the scenario of identity-based consumption for self, when consumers are members of the in-group or the high-level identity salience out-group, self-construal has no significant influence on their preference with respect to brand prominence. However, when consumers are in the low-level identity salience out-group, self-construal significantly affects their preference in this regard. In addition, in the scenario of identity-based consumption for others (i.e. gift-giving) when gift-givers and gift-receivers have the same fashion status, the self-construal of gift-givers does not affect their preference. However, when gift-givers and gift-receivers have different fashion statuses, the self-construal of gift-givers impacts their preference for brand prominence. Specifically, interdependent self-construal consumers are more inclined to choose products according to gift-receivers’ preference for brand prominence. Theoretical and managerial implications are discussed, along with future research directions.
{"title":"Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal","authors":"Zhe Zhang, Xinyi Liu","doi":"10.1080/21639159.2021.2019600","DOIUrl":"https://doi.org/10.1080/21639159.2021.2019600","url":null,"abstract":"ABSTRACT When consumers undertake identity consumption by consuming products or services, their choice can be influenced not only by the brand but also the brand prominence. In order to investigate the relationship between consumers’ preference and identity-based consumption demand, this study examines consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others based on a comparison and interaction between social groups. The results show that, in the scenario of identity-based consumption for self, when consumers are members of the in-group or the high-level identity salience out-group, self-construal has no significant influence on their preference with respect to brand prominence. However, when consumers are in the low-level identity salience out-group, self-construal significantly affects their preference in this regard. In addition, in the scenario of identity-based consumption for others (i.e. gift-giving) when gift-givers and gift-receivers have the same fashion status, the self-construal of gift-givers does not affect their preference. However, when gift-givers and gift-receivers have different fashion statuses, the self-construal of gift-givers impacts their preference for brand prominence. Specifically, interdependent self-construal consumers are more inclined to choose products according to gift-receivers’ preference for brand prominence. Theoretical and managerial implications are discussed, along with future research directions.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"530 - 553"},"PeriodicalIF":1.6,"publicationDate":"2022-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46146017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-31DOI: 10.1080/21639159.2021.2001352
Goitom Tesfom
ABSTRACT This study investigated whether customers’ perceptions of switching costs varied across customers’ household mobile phone subscription service decision roles. Kruskal-Wallis tests among three customer groups who made self, joint, and no-involvement mobile phone subscription service decisions revealed that customers who made joint subscription service decisions were most likely to perceive switching costs compared to customers in the other two groups. Also, customers who made self-subscription service decisions were least likely to perceive switching costs and most likely to switch to other providers compared to customers in the other two groups. Customers who were not involved in the subscription service decision were least likely to switch. The theoretical and managerial implications of how differences in perception of switching costs and intention to switch affect the pathways to building customer acquisition and retention in the subscription service industry are discussed.
{"title":"Do perceptions of switching costs vary across customers’ household purchase decision roles?","authors":"Goitom Tesfom","doi":"10.1080/21639159.2021.2001352","DOIUrl":"https://doi.org/10.1080/21639159.2021.2001352","url":null,"abstract":"ABSTRACT This study investigated whether customers’ perceptions of switching costs varied across customers’ household mobile phone subscription service decision roles. Kruskal-Wallis tests among three customer groups who made self, joint, and no-involvement mobile phone subscription service decisions revealed that customers who made joint subscription service decisions were most likely to perceive switching costs compared to customers in the other two groups. Also, customers who made self-subscription service decisions were least likely to perceive switching costs and most likely to switch to other providers compared to customers in the other two groups. Customers who were not involved in the subscription service decision were least likely to switch. The theoretical and managerial implications of how differences in perception of switching costs and intention to switch affect the pathways to building customer acquisition and retention in the subscription service industry are discussed.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"511 - 529"},"PeriodicalIF":1.6,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48795940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-31DOI: 10.1080/21639159.2021.2001351
Hung-Che Wu, Ya-Yuan Chang, Tsung-Pao Wu
ABSTRACT This paper aims to explore the relationships between the dimensions of safety attachment, the dimensions of experiential co-creation and future experiential intentions. A convenience sample of 505 tourists who had departed from Hartsfield–Jackson Atlanta International Airport via direct flights to a destination outside the USA during the 2019-nCoV (COVID-19) outbreak was surveyed. The results will assist tourism managers in developing and implementing market-orientated service strategies to increase safety identity, safety dependence, safety affect, safety social bonding, experiential trust, experiential commitment and experiential connection in order to enable tourists to have future intentions to experience the destination during the COVID-19 outbreak. Findings are generalizable only to the tourism industry investigated.
{"title":"Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry","authors":"Hung-Che Wu, Ya-Yuan Chang, Tsung-Pao Wu","doi":"10.1080/21639159.2021.2001351","DOIUrl":"https://doi.org/10.1080/21639159.2021.2001351","url":null,"abstract":"ABSTRACT This paper aims to explore the relationships between the dimensions of safety attachment, the dimensions of experiential co-creation and future experiential intentions. A convenience sample of 505 tourists who had departed from Hartsfield–Jackson Atlanta International Airport via direct flights to a destination outside the USA during the 2019-nCoV (COVID-19) outbreak was surveyed. The results will assist tourism managers in developing and implementing market-orientated service strategies to increase safety identity, safety dependence, safety affect, safety social bonding, experiential trust, experiential commitment and experiential connection in order to enable tourists to have future intentions to experience the destination during the COVID-19 outbreak. Findings are generalizable only to the tourism industry investigated.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"33 1","pages":"45 - 69"},"PeriodicalIF":1.6,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43046674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.1080/21639159.2020.1808854
Po-Ju Chen, Lianping Ren, Xiangping Li, Fiona X. Yang
ABSTRACT This introduction reviews current issues in tourist behaviors and retailing. The article furthers the retailing shopping framework and its application to consumer behavior in general and tourism and retailing in particular. A summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue.
{"title":"Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)","authors":"Po-Ju Chen, Lianping Ren, Xiangping Li, Fiona X. Yang","doi":"10.1080/21639159.2020.1808854","DOIUrl":"https://doi.org/10.1080/21639159.2020.1808854","url":null,"abstract":"ABSTRACT This introduction reviews current issues in tourist behaviors and retailing. The article furthers the retailing shopping framework and its application to consumer behavior in general and tourism and retailing in particular. A summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"32 1","pages":"1 - 15"},"PeriodicalIF":1.6,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46244515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：