Pub Date : 2024-03-03DOI: 10.1080/21639159.2024.2308296
Elif Idemen, A. Banu Elmadag
While it is common practice to highlight the designer’s name in marketing communications, there is a lack of research on how these cues influence consumer evaluations. This article examines how the...
{"title":"Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement","authors":"Elif Idemen, A. Banu Elmadag","doi":"10.1080/21639159.2024.2308296","DOIUrl":"https://doi.org/10.1080/21639159.2024.2308296","url":null,"abstract":"While it is common practice to highlight the designer’s name in marketing communications, there is a lack of research on how these cues influence consumer evaluations. This article examines how the...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"17 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140037684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-03DOI: 10.1080/21639159.2023.2290505
Delancy H.S. Bennett, Cecilia Ruvalcaba
While prior research has highlighted the use of product purchases to build one’s self-confidence or has highlighted the ability of a celebrity endorsement to increase consumers’ confidence in their...
以前的研究强调购买产品可以建立自信，或强调名人代言可以增强消费者对自己的信心。
{"title":"I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence","authors":"Delancy H.S. Bennett, Cecilia Ruvalcaba","doi":"10.1080/21639159.2023.2290505","DOIUrl":"https://doi.org/10.1080/21639159.2023.2290505","url":null,"abstract":"While prior research has highlighted the use of product purchases to build one’s self-confidence or has highlighted the ability of a celebrity endorsement to increase consumers’ confidence in their...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"50 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140037567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.1080/21639159.2023.2283833
Fariba Esmaeilpour, Mitra Shabani Nashtaee
This study provides a big picture of research in the field of food marketing communication targeting children. It aims to identify conceptual and methodological gaps, and set future research agenda...
{"title":"Food marketing communication targeting children: A content analysis of research literature (2000–2023)","authors":"Fariba Esmaeilpour, Mitra Shabani Nashtaee","doi":"10.1080/21639159.2023.2283833","DOIUrl":"https://doi.org/10.1080/21639159.2023.2283833","url":null,"abstract":"This study provides a big picture of research in the field of food marketing communication targeting children. It aims to identify conceptual and methodological gaps, and set future research agenda...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"15 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140017286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-15DOI: 10.1080/21639159.2023.2264312
Ania Izabela Rynarzewska, John F. (Jeff) Tanner Jr., Diane R. Edmondson
Published in Journal of Global Scholars of Marketing Science (Vol. 34, No. 1, 2024)
发表于《全球营销科学学者期刊》（第 34 卷第 1 期，2024 年）
{"title":"An introduction to the “The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment” special issue","authors":"Ania Izabela Rynarzewska, John F. (Jeff) Tanner Jr., Diane R. Edmondson","doi":"10.1080/21639159.2023.2264312","DOIUrl":"https://doi.org/10.1080/21639159.2023.2264312","url":null,"abstract":"Published in Journal of Global Scholars of Marketing Science (Vol. 34, No. 1, 2024)","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"401 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139515021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-12DOI: 10.1080/21639159.2023.2256346
Esi A. Elliot, Carmina Cavazos, Ai Ming Chow
Our primary objective for this study is to examine how racialization can shift along the continuum to authenticity that is also sustainable. A subordinate objective is to examine the conceptual ble...
{"title":"From racialized brands to authentic brands: Dynamic conceptual blending","authors":"Esi A. Elliot, Carmina Cavazos, Ai Ming Chow","doi":"10.1080/21639159.2023.2256346","DOIUrl":"https://doi.org/10.1080/21639159.2023.2256346","url":null,"abstract":"Our primary objective for this study is to examine how racialization can shift along the continuum to authenticity that is also sustainable. A subordinate objective is to examine the conceptual ble...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"3 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138683574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-06DOI: 10.1080/21639159.2023.2280319
Mary Anne Raymond, Hillary Ruth Smith, Les Carlson
Over two billion people worldwide and over seven million people in the United States have severe to moderate visual impairment. People with visual impairments rely on inclusive design, which includ...
{"title":"Being inclusive means being accessible: Problems with digital media for visually impaired consumers","authors":"Mary Anne Raymond, Hillary Ruth Smith, Les Carlson","doi":"10.1080/21639159.2023.2280319","DOIUrl":"https://doi.org/10.1080/21639159.2023.2280319","url":null,"abstract":"Over two billion people worldwide and over seven million people in the United States have severe to moderate visual impairment. People with visual impairments rely on inclusive design, which includ...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"14 3","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138507959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-06DOI: 10.1080/21639159.2023.2264304
Monica Law, Mark Ng, Yuk-Kwan Sarah Lai
Using a push-pull mooring framework, this study investigates the diverse factors that influence users’ intention to switch and continue using mobile payment applications (apps). A survey comprising...
{"title":"Switch or continue to use? An empirical investigation into mobile payment applications","authors":"Monica Law, Mark Ng, Yuk-Kwan Sarah Lai","doi":"10.1080/21639159.2023.2264304","DOIUrl":"https://doi.org/10.1080/21639159.2023.2264304","url":null,"abstract":"Using a push-pull mooring framework, this study investigates the diverse factors that influence users’ intention to switch and continue using mobile payment applications (apps). A survey comprising...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"3 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138547245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1080/21639159.2023.2254312
Apiradee Wongkitrungrueng, Krittinee Nuttavuthisit, Sankar Sen
ABSTRACTSalesperson attractiveness produces varied effects in consumer perceptions and behaviors particularly in the retail bargaining context. However, little research has been conducted. This study, employing semi-structured interviews with sixty participants, explains the roles of salesperson attractiveness (i.e. aesthetic preference, power, and marketing cues) that can influence different consumer perspectives, from favor to fear, and approaches in negotiations (i.e. cooperation or competition). Research findings enhance better understanding of the beauty premium versus beauty penalty and suggest more mindful implications of retail strategies in salesperson management and consumer interactions.KEYWORDS: Salesperson attractivenessretail bargainingconsumer bargaininginteraction stylessalesperson management Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"Beyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles","authors":"Apiradee Wongkitrungrueng, Krittinee Nuttavuthisit, Sankar Sen","doi":"10.1080/21639159.2023.2254312","DOIUrl":"https://doi.org/10.1080/21639159.2023.2254312","url":null,"abstract":"ABSTRACTSalesperson attractiveness produces varied effects in consumer perceptions and behaviors particularly in the retail bargaining context. However, little research has been conducted. This study, employing semi-structured interviews with sixty participants, explains the roles of salesperson attractiveness (i.e. aesthetic preference, power, and marketing cues) that can influence different consumer perspectives, from favor to fear, and approaches in negotiations (i.e. cooperation or competition). Research findings enhance better understanding of the beauty premium versus beauty penalty and suggest more mindful implications of retail strategies in salesperson management and consumer interactions.KEYWORDS: Salesperson attractivenessretail bargainingconsumer bargaininginteraction stylessalesperson management Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135679262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1080/21639159.2023.2255873
Yiru Wang, César Zamudio, Hua Meng, Robert D. Jewell
ABSTRACTBecause online reviews facilitate consumers’ purchase decisions, prior research investigates factors impacting review helpfulness. By integrating Kuhlthau’s information search process model and the heuristic-systematic model, we propose that a situational factor – product quality uncertainty – shapes consumers’ information search processes and suggests which reviews are most helpful. The literature suggests that review length and information richness positively impact review helpfulness. However, their joint effect conditional on product quality uncertainty is unknown. An experiment reveals that consumers are motivated to process individual reviews only when uncertainty is high (i.e. when consumers disagree on product quality). Analysis of over 37,000 online reviews indicates that, under high uncertainty, short reviews with rich information are most helpful. Consistent with the experiment results, neither factor drives helpfulness when uncertainty is low (i.e. when previous consumers exhibit a consensus on product quality). We present managerial implications for stimulating “short and sweet” reviews to increase review helpfulness.KEYWORDS: Online reviewstext miningreview helpfulnessuncertaintyheuristic-systematic information processing Disclosure statementNo potential conflict of interest was reported by the author(s).Supplementary dataSupplemental data for this article can be accessed online at https://doi.org/10.1080/21639159.2023.2255873.
{"title":"Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness","authors":"Yiru Wang, César Zamudio, Hua Meng, Robert D. Jewell","doi":"10.1080/21639159.2023.2255873","DOIUrl":"https://doi.org/10.1080/21639159.2023.2255873","url":null,"abstract":"ABSTRACTBecause online reviews facilitate consumers’ purchase decisions, prior research investigates factors impacting review helpfulness. By integrating Kuhlthau’s information search process model and the heuristic-systematic model, we propose that a situational factor – product quality uncertainty – shapes consumers’ information search processes and suggests which reviews are most helpful. The literature suggests that review length and information richness positively impact review helpfulness. However, their joint effect conditional on product quality uncertainty is unknown. An experiment reveals that consumers are motivated to process individual reviews only when uncertainty is high (i.e. when consumers disagree on product quality). Analysis of over 37,000 online reviews indicates that, under high uncertainty, short reviews with rich information are most helpful. Consistent with the experiment results, neither factor drives helpfulness when uncertainty is low (i.e. when previous consumers exhibit a consensus on product quality). We present managerial implications for stimulating “short and sweet” reviews to increase review helpfulness.KEYWORDS: Online reviewstext miningreview helpfulnessuncertaintyheuristic-systematic information processing Disclosure statementNo potential conflict of interest was reported by the author(s).Supplementary dataSupplemental data for this article can be accessed online at https://doi.org/10.1080/21639159.2023.2255873.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"11 14","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135589952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1080/21639159.2023.2243962
Landon M. McFarland, Joanne M. Tran
ABSTRACTThe employment of people with disabilities (PWDs) is an important growing topic in contemporary society. Despite legal protections and increasing awareness of the importance of inclusion and diversity, PWDs still face significant barriers to employment worldwide, particularly in service industries. As hiring PWDs becomes more prevalent, scholars have only recently begun to study consumers’ perceptions of frontline employees (FLEs) with disabilities, especially intellectual disabilities, and their potential to stigmatize FLEs with disabilities. As such, we explore consumers’ perceptions of FLEs with disabilities to understand the attitudes, biases, and behaviors that may influence their interactions with such employees. Using a thematic coding analysis, we develop a framework for understanding the antecedents and consequences of disability stigma for FLEs. Drawing on this framework, we present the results of a qualitative study examining consumer perceptions of FLEs with disabilities working in restaurants, highlighting the key themes that emerged from our analysis. Specifically, we uncover internal influences and customer affect toward PWDs as antecedents to consumers’ perceptions of FLEs with disabilities while consumer behavior and firm actions as consequences. Nevertheless, these matters remain prominent issues for businesses working to create more inclusive and welcoming environments for all customers and employees, regardless of disability status.KEYWORDS: Stigmapeople with disabilitiesdiversityinclusionfrontline employee Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by the Drapeau Center for Undergraduate Research at The University of Southern Mississippi.
{"title":"Antecedents and consequences of the disability stigma for frontline employees: A qualitative study","authors":"Landon M. McFarland, Joanne M. Tran","doi":"10.1080/21639159.2023.2243962","DOIUrl":"https://doi.org/10.1080/21639159.2023.2243962","url":null,"abstract":"ABSTRACTThe employment of people with disabilities (PWDs) is an important growing topic in contemporary society. Despite legal protections and increasing awareness of the importance of inclusion and diversity, PWDs still face significant barriers to employment worldwide, particularly in service industries. As hiring PWDs becomes more prevalent, scholars have only recently begun to study consumers’ perceptions of frontline employees (FLEs) with disabilities, especially intellectual disabilities, and their potential to stigmatize FLEs with disabilities. As such, we explore consumers’ perceptions of FLEs with disabilities to understand the attitudes, biases, and behaviors that may influence their interactions with such employees. Using a thematic coding analysis, we develop a framework for understanding the antecedents and consequences of disability stigma for FLEs. Drawing on this framework, we present the results of a qualitative study examining consumer perceptions of FLEs with disabilities working in restaurants, highlighting the key themes that emerged from our analysis. Specifically, we uncover internal influences and customer affect toward PWDs as antecedents to consumers’ perceptions of FLEs with disabilities while consumer behavior and firm actions as consequences. Nevertheless, these matters remain prominent issues for businesses working to create more inclusive and welcoming environments for all customers and employees, regardless of disability status.KEYWORDS: Stigmapeople with disabilitiesdiversityinclusionfrontline employee Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by the Drapeau Center for Undergraduate Research at The University of Southern Mississippi.","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"312 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135679074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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