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Soft skills in the tourism industry of the future: a comparison between Italy and Spain 未来旅游业的软技能:意大利与西班牙的比较
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-02-19 DOI: 10.1108/jtf-07-2023-0165
Laura Rienda, Lorena Ruiz-Fernández, Rosario Andreu
<h3>Purpose</h3><p>The harmonisation of university degrees at the European level leads us to believe that training needs are addressed in the same way in different countries. However, the inevitable adaptation to the changing environment faced by companies requires a continuous adjustment between training and future needs, according to the sector. The aim of this paper is to compare two leading and culturally similar countries in the tourism sector in order to determine whether training is being provided homogeneously in tourism higher education and whether more specific training is desired to meet the needs of the sector in each country.</p><!--/ Abstract__block --><h3>Design/methodology/approach</h3><p>This study is part of the European Next Tourism Generation (NTG) Project, the first European partnership to foster a collaborative and productive relationship between the education system and the tourism industry. A mixed research study was conducted with the purpose of development, i.e. with the intention that the results of one method (qualitative) are used to assist the development of the other method (quantitative) and an exploratory sequential design. Both qualitative (29 interviews) and quantitative (509 tourism organisations) methods are used.</p><!--/ Abstract__block --><h3>Findings</h3><p>For a sector that has undergone significant changes in recent years, the results show the differences between countries around the current level of soft skills of employees, the level they will need to develop in the future and the gaps that those responsible for training future employees in the sector need to focus on for the 2030 horizon.</p><!--/ Abstract__block --><h3>Practical implications</h3><p>Several recommendations have emerged from this paper: to complement higher education, to achieve a better link between the business world and future workers; to provide much more incentives for international student mobility, which will allow students to develop intercultural soft skills before they enter the world of work, and to propose the creation of a social network to share, communicate and learn about resources specific to the tourism industry.</p><!--/ Abstract__block --><h3>Originality/value</h3><p>Since the Bologna Plan, higher education institutions have been tasked with preparing students for the world of work and developing the employability of graduates. The link between the professional world (companies) and the educational world (training centres) is a crucial factor in determining students' future skills and needs. When educational programmes respond to the needs of industry, the university can gain a competitive advantage. Therefore, some authors suggest the need for coordination and regular communication between business and training centres, thus improving the competitiveness of companies and reducing the gap that currently exists. In this paper, comparing two culturally similar countries with a recognised trajectory in the tou
目的 欧洲大学学位的统一使我们相信,不同国家都以同样的方式满足培训需求。然而,为了适应企业所面临的不断变化的环境,就必须根据不同行业的情况,不断调整培训与未来需求之间的关系。本文旨在比较两个旅游业领先且文化相似的国家,以确定旅游高等教育中提供的培训是否相同,以及是否需要更具体的培训来满足各国旅游业的需求。本研究以发展为目的,进行了一项混合研究,即利用一种方法(定性)的结果协助另一种方法(定量)的发展,并采用了探索性顺序设计。研究结果对于一个近年来经历了重大变化的行业来说,研究结果显示了各国员工当前软技能水平的差异、他们未来需要发展的水平以及负责培训该行业未来员工的人员在 2030 年需要关注的差距。本文提出了几项建议:对高等教育进行补充,在企业界和未来员工之间建立更好的联系;为国际学生流动提供更多的激励措施,使学生在进入职场之前就能培养跨文化软技能;建议创建一个社交网络,以分享、交流和学习旅游业特有的资源。职业界(企业)与教育界(培训中心)之间的联系是决定学生未来技能和需求的关键因素。如果教育计划能满足产业的需求,大学就能获得竞争优势。因此,一些作者建议企业和培训中心之间需要协调和定期沟通,从而提高企业的竞争力,缩小目前存在的差距。在本文中,我们将比较两个文化相似、旅游业发展轨迹得到认可的国家,尝试观察这种差距,并为该行业的未来提出有趣的方案。
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引用次数: 0
A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan 关于文化距离、网络口碑和感知风险在塑造高校学生目的地形象和未来旅行计划中的作用的研究
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-01-05 DOI: 10.1108/jtf-03-2023-0080
Xia Yang, Jihad Mohammad, Farzana Quoquab

Purpose

This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intentions.

Design/methodology/approach

An online survey was employed to collect data from 200 graduate and postgraduate students. The partial least squares was employed to analyse the hypothesised relationships.

Findings

The results of this study found support for the positive effect of cultural distance and eWOM on destination image. Additionally, the mediating effect of destination image was also supported.

Originality/value

This research confirms the vital role of destination image as an antecedent of students' future intention to visit the destination. Moreover, this study contributes to marketing theory by predicting the critical drivers of higher education students' destination image and discussing their applications in the education sector.

目的 本研究旨在预测文化距离、感知风险和电子口碑(eWOM)对高等院校学生目的地形象的影响。此外,本研究还探讨了目的地形象对学生旅游意向的中介作用。设计/方法/途径本研究采用在线调查的方式收集了 200 名研究生的数据。研究结果研究结果表明,文化距离和网络口碑对目的地形象有积极影响。此外,目的地形象的中介效应也得到了支持。原创性/价值本研究证实了目的地形象作为学生未来访问目的地意向的先决条件所发挥的重要作用。此外,本研究还预测了高等教育学生目的地形象的关键驱动因素,并讨论了这些因素在教育领域的应用,从而为营销理论做出了贡献。
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引用次数: 0
Advancing tourism demand forecasting in Sri Lanka: evaluating the performance of machine learning models and the impact of social media data integration 推进斯里兰卡的旅游需求预测:评估机器学习模型的性能和社交媒体数据整合的影响
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-15 DOI: 10.1108/jtf-06-2023-0149
Isuru Udayangani Hewapathirana

Purpose

This study explores the pioneering approach of utilising machine learning (ML) models and integrating social media data for predicting tourist arrivals in Sri Lanka.

Design/methodology/approach

Two sets of experiments are performed in this research. First, the predictive accuracy of three ML models, support vector regression (SVR), random forest (RF) and artificial neural network (ANN), is compared against the seasonal autoregressive integrated moving average (SARIMA) model using historical tourist arrivals as features. Subsequently, the impact of incorporating social media data from TripAdvisor and Google Trends as additional features is investigated.

Findings

The findings reveal that the ML models generally outperform the SARIMA model, particularly from 2019 to 2021, when several unexpected events occurred in Sri Lanka. When integrating social media data, the RF model performs significantly better during most years, whereas the SVR model does not exhibit significant improvement. Although adding social media data to the ANN model does not yield superior forecasts, it exhibits proficiency in capturing data trends.

Practical implications

The findings offer substantial implications for the industry's growth and resilience, allowing stakeholders to make accurate data-driven decisions to navigate the unpredictable dynamics of Sri Lanka's tourism sector.

Originality/value

This study presents the first exploration of ML models and the integration of social media data for forecasting Sri Lankan tourist arrivals, contributing to the advancement of research in this domain.

目的本研究探讨了利用机器学习(ML)模型和社交媒体数据预测斯里兰卡游客抵达人数的开创性方法。首先,将支持向量回归(SVR)、随机森林(RF)和人工神经网络(ANN)这三种 ML 模型的预测准确性与季节性自回归综合移动平均(SARIMA)模型进行了比较,后者以历史游客抵达人数为特征。结果研究结果表明,ML 模型总体上优于 SARIMA 模型,尤其是在 2019 年至 2021 年期间,斯里兰卡发生了多起突发事件。在整合社交媒体数据时,RF 模型在大多数年份的表现明显更好,而 SVR 模型则没有明显改善。虽然将社交媒体数据添加到 ANN 模型中并不会产生更优越的预测结果,但它在捕捉数据趋势方面表现出了一定的能力。原创性/价值本研究首次探索了 ML 模型和社交媒体数据的整合,用于预测斯里兰卡游客抵达人数,为推动该领域的研究做出了贡献。
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引用次数: 0
Toward “good” islands: rethinking the means and goals for island development from a female perspective 建设 "美好 "岛屿:从女性视角重新思考岛屿发展的手段和目标
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-12 DOI: 10.1108/jtf-05-2023-0123
Sara Ursić, Jelena Zlatar Gamberožić, Andrija Mišetić

Purpose

By merging good countryside and rural capitals frameworks, a model for reimagining the island's development is formulated, which is then applied to the female perspective to provide valuable insights from a group that is often marginalized in rural areas. As Croatian islands are highly tourism-oriented, this study finds it important to explore possibilities for future island development that can provide balanced and vibrant settlements on the islands.

Design/methodology/approach

The present paper synthesizes Shucksmith's (2018) model of a good countryside, which serves as a goal, with Gkartzios et al.'s (2022) capitals framework, which is viewed as a means of attaining a good countryside, specifically a good island. The research is delimited to the island of Brac, Croatia. By conducting interviews with female respondents, this study aims to capture the female perspective on envisioning potential futures of “good” island living, a perspective that is frequently underestimated despite its significant contributions to the creation of an ideal locale.

Findings

The results demonstrate that there is a substantial amount of socio-cultural rural capital that is leveraged to strengthen relatedness and rights as development objectives. However, low levels of economic, built and land-based rural capital pose challenges to achieving repair and re-enchantment, which are crucial for settlements that rely on tourism.

Originality/value

These findings bear immense implications for policymakers and planners, underscoring the imperative to account for the perspectives and needs of diverse social groups, including women, in the design and implementation of development strategies for islands. By doing so, a sustainable and equitable future, rich in tourism potential, can be cultivated on the island.

目的 通过合并良好乡村和乡村资本框架,制定了一个重新构想岛屿发展的模型,然后将其应用于女性视角,以提供来自农村地区经常被边缘化的群体的宝贵见解。由于克罗地亚的岛屿高度以旅游业为导向,本研究认为探索未来岛屿发展的可能性非常重要,这可以为岛屿提供平衡且充满活力的居住区。设计/方法/途径本文综合了舒克史密斯(2018 年)的美好乡村模型(作为目标)和 Gkartzios 等人(2022 年)的资本框架(被视为实现美好乡村,特别是美好岛屿的手段)。研究范围仅限于克罗地亚的布拉奇岛。通过对女性受访者进行访谈,本研究旨在捕捉女性对 "美好 "岛屿生活的潜在未来的看法,尽管女性对创建理想场所做出了重大贡献,但她们的看法往往被低估。研究结果表明,有大量的社会文化农村资本被用来加强相关性和权利,以此作为发展目标。原创性/价值这些研究结果对政策制定者和规划者具有重大意义,强调了在设计和实施岛屿发展战略时必须考虑包括妇女在内的不同社会群体的观点和需求。通过这样做,可以在岛屿上创造一个可持续的、公平的、富有旅游潜力的未来。
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引用次数: 0
Meatless gastronomy: a threat or an opportunity for tourism development? 无肉美食:旅游业发展的威胁还是机遇?
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-11-28 DOI: 10.1108/jtf-04-2023-0100
Josef Lochman, Jiří Vágner

Purpose

Meat overconsumption by tourists is one of the key issues in the sustainability of tourist destinations. The objective of this paper is to assess the impact that a promotion of meatless gastronomy and its actual increased availability would have on the attractiveness and visitation of a popular European urban destination.

Design/methodology/approach

The research uses an innovative foresight approach that combines environmental scanning and scenarios. The authors formulated the scenarios using the Delphi technique and working with 27 scholars whose insights into the topic were enhanced through theses that resulted from the environmental scanning. They provided their insights into how a promotion of meatless gastronomy would affect a destination. Subsequently, the authors synthetized their insights and formulated the scenarios.

Findings

Based on two defined scenarios, the authors found that a meatless image represents an opportunity for the future development of an urban European destination. A long-term growth in visitor numbers can be achieved while ensuring environmental, economic and socio-cultural sustainability providing that relevant stakeholders are involved in the promotional activities.

Originality/value

Management of tourists' unsustainable eating habits is currently an unexplored issue. The present research addresses this topic and provides valuable insights that will help to address sustainability issues while making tourism destinations more attractive.

游客过度消费是影响旅游地可持续发展的关键问题之一。本文的目的是评估无肉美食的推广及其实际增加的可用性对一个受欢迎的欧洲城市目的地的吸引力和访问量的影响。设计/方法/方法本研究采用了一种创新的预见方法,结合了环境扫描和场景。作者使用德尔菲技术与27位学者合作,通过环境扫描得出的论文,这些学者对该主题的见解得到了加强。他们就推广无肉美食如何影响目的地提供了自己的见解。随后,作者综合了他们的见解并制定了场景。研究结果基于两种确定的情景,作者发现,无肉形象代表了欧洲城市目的地未来发展的机会。游客数量的长期增长可以在确保环境、经济和社会文化可持续性的同时实现,只要相关利益相关者参与到推广活动中来。对游客不可持续的饮食习惯的管理目前是一个未探索的问题。目前的研究解决了这一问题,并提供了有价值的见解,将有助于解决可持续性问题,同时使旅游目的地更具吸引力。
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引用次数: 0
The rise of regenerative hospitality 复兴式好客的兴起
Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-09-28 DOI: 10.1108/jtf-04-2023-0107
Alessandro Inversini, Lionel Saul, Sarah Balet, Roland Schegg
Purpose The concept of “regenerative business” is thriving in current business literature. The present study seeks to contribute to the current academic debate by investigating the nature and scope of regenerative hospitality, here seen as a steppingstone of regenerative tourism. Design/methodology/approach Exploratory in nature and with the goal of understating the nature and scope of regenerative hospitality, nineteen semi-structured interviews with academics, consultants and self-proclaimed regenerative hoteliers were conducted. Findings Results provide a regenerative hospitality framework to move from the current sustainability paradigm towards local and systemic regenerative approaches in hospitality by applying place and people intelligence. Originality/value This research contributes to the current academic debate about the future of travel, particularly focussing on the future of hospitality in relation to the multidisciplinary field of regenerative economy. Particularly, the paper has been designed to contribute to the current discussion in the Journal of Tourism Futures about the transformation and regenerative future of tourism.
“再生商业”的概念在当前的商业文献中非常流行。本研究旨在通过调查可再生接待的性质和范围,为当前的学术辩论做出贡献,这里被视为可再生旅游的踏脚石。设计/方法/方法本质上是探索性的,目的是了解可再生酒店的性质和范围,对学者、顾问和自称可再生酒店经营者进行了19次半结构化访谈。研究结果提供了一个可再生的酒店框架,通过应用地点和人员的智慧,从当前的可持续性范式转向当地和系统的酒店再生方法。这项研究有助于当前关于旅行未来的学术辩论,特别是关注与再生经济多学科领域相关的酒店业的未来。特别是,本文旨在为《旅游未来杂志》上关于旅游业转型和再生未来的讨论做出贡献。
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引用次数: 0
Book review: Towards sustainable and resilient tourism futures: insights from the International Competence Network of Tourism Research and Education (ICNT) 书评:走向可持续和有弹性的旅游未来:来自国际旅游研究和教育能力网络(ICNT)的见解
Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-09-14 DOI: 10.1108/jtf-09-2023-295
David Brannon
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引用次数: 0
Book review: Millennials, generation Z and the future of tourism 书评:千禧一代,Z世代和旅游业的未来
Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-09-14 DOI: 10.1108/jtf-09-2023-293
IokTeng Esther Kou
{"title":"Book review: Millennials, generation Z and the future of tourism","authors":"IokTeng Esther Kou","doi":"10.1108/jtf-09-2023-293","DOIUrl":"https://doi.org/10.1108/jtf-09-2023-293","url":null,"abstract":"","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":"214 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134912671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Editorial: Futureproofing: Ensuring Tourism Does Not Become Obsolete 社论:面向未来:确保旅游业不会过时
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-09-14 DOI: 10.1108/jtf-09-2023-292
I. Yeoman
{"title":"Editorial: Futureproofing: Ensuring Tourism Does Not Become Obsolete","authors":"I. Yeoman","doi":"10.1108/jtf-09-2023-292","DOIUrl":"https://doi.org/10.1108/jtf-09-2023-292","url":null,"abstract":"","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":"146 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139340102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Book review: Routledge handbook for creative futures 书评:劳特利奇创意未来手册
Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-09-14 DOI: 10.1108/jtf-09-2023-296
Michael Conlin
{"title":"Book review: Routledge handbook for creative futures","authors":"Michael Conlin","doi":"10.1108/jtf-09-2023-296","DOIUrl":"https://doi.org/10.1108/jtf-09-2023-296","url":null,"abstract":"","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134912670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Journal of Tourism Futures
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