Pub Date : 2022-09-12DOI: 10.1108/jtf-06-2021-0137
Md. Borak Ali, Rahat Tuhin, Md. Abdul Alim, M. Rokonuzzaman, Sheikh Matiur Rahman, Md. Nuruzzaman
PurposeThis study aims to investigate the technology usage behaviour of the tourists in line with the modified unified theory of acceptance and use of technology (UTAUT) model.Design/methodology/approachData were collected from a survey of 265 tourists using the random sampling technique. Partial least squares-based structural equation modelling (PLS-SEM) technique was used to analyze the data.FindingsThe findings revealed that performance expectancy, hedonic motivation and habit significantly influence the behavioural intention of tourists to use information and communication technology (ICT), while effort expectancy, social influence, and facilitating conditions do not have a significant influence. However, actual ICT usage behaviour largely depends on the behavioural intention of the tourists, and their habits, while the facilitating conditions do not have any influence in this case.Practical implicationsThe findings uncover the core factors influencing tourists' actual ICT use behaviour that can assist the concerned stakeholders in designing tourism planning and sales. The study results also offer pathways for the world's tourism industry for a healthy recovery from the COVID-19 pandemic.Originality/valueThe findings have made robust contributions by extending the existing UTAUT-based literature by adding two new moderators in the relationship between behavioural intention and actual ICT usage behaviour.
{"title":"Acceptance and use of ICT in tourism: the modified UTAUT model","authors":"Md. Borak Ali, Rahat Tuhin, Md. Abdul Alim, M. Rokonuzzaman, Sheikh Matiur Rahman, Md. Nuruzzaman","doi":"10.1108/jtf-06-2021-0137","DOIUrl":"https://doi.org/10.1108/jtf-06-2021-0137","url":null,"abstract":"PurposeThis study aims to investigate the technology usage behaviour of the tourists in line with the modified unified theory of acceptance and use of technology (UTAUT) model.Design/methodology/approachData were collected from a survey of 265 tourists using the random sampling technique. Partial least squares-based structural equation modelling (PLS-SEM) technique was used to analyze the data.FindingsThe findings revealed that performance expectancy, hedonic motivation and habit significantly influence the behavioural intention of tourists to use information and communication technology (ICT), while effort expectancy, social influence, and facilitating conditions do not have a significant influence. However, actual ICT usage behaviour largely depends on the behavioural intention of the tourists, and their habits, while the facilitating conditions do not have any influence in this case.Practical implicationsThe findings uncover the core factors influencing tourists' actual ICT use behaviour that can assist the concerned stakeholders in designing tourism planning and sales. The study results also offer pathways for the world's tourism industry for a healthy recovery from the COVID-19 pandemic.Originality/valueThe findings have made robust contributions by extending the existing UTAUT-based literature by adding two new moderators in the relationship between behavioural intention and actual ICT usage behaviour.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41333512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-08DOI: 10.1108/jtf-01-2022-0008
Muhammad Ashraf Fauzi, M. Hanafiah, V. Kunjuraman
PurposeThis study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.Design/methodology/approachA total of 160 valid questionnaire responses were collected via an online survey. The partial least square–structural equation modelling (PLS-SEM) technique was utilised to assess the study framework and the hypothesised relationship.FindingsThe study's results confirmed that tourists' intention to stay at a green hotel is directly influenced by their subjective norms and perceived behavioural control. Besides, the study confirms the insignificant relationship between green trust, personal norms and tourists' stay intention. On the other hand, perceived morals, responsibility, willingness to pay more and perceived consumer effectiveness were significant in explaining the customer's subjective norms, personal norms and perceived behaviour control.Research limitations/implicationsThe hotel industry may benefit from this empirical outcome to devise effective marketing strategies for retaining their customers, particularly in rejuvenating the impact of the COVID-19 pandemic on the industry.Practical implicationsThis study provides valuable practical implications for green hotel operators to develop effective strategies to attract tourists to green hotel visits.Originality/valueThis study is the first to integrate the extended TPB and VBN theory to understand tourist intention to visit a green hotel. Notably, the extended TPB and VBN theory was practical and helpful in predicting tourist intention to visit a green hotel.
{"title":"Tourists' intention to visit green hotels: building on the theory of planned behaviour and the value-belief-norm theory","authors":"Muhammad Ashraf Fauzi, M. Hanafiah, V. Kunjuraman","doi":"10.1108/jtf-01-2022-0008","DOIUrl":"https://doi.org/10.1108/jtf-01-2022-0008","url":null,"abstract":"PurposeThis study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.Design/methodology/approachA total of 160 valid questionnaire responses were collected via an online survey. The partial least square–structural equation modelling (PLS-SEM) technique was utilised to assess the study framework and the hypothesised relationship.FindingsThe study's results confirmed that tourists' intention to stay at a green hotel is directly influenced by their subjective norms and perceived behavioural control. Besides, the study confirms the insignificant relationship between green trust, personal norms and tourists' stay intention. On the other hand, perceived morals, responsibility, willingness to pay more and perceived consumer effectiveness were significant in explaining the customer's subjective norms, personal norms and perceived behaviour control.Research limitations/implicationsThe hotel industry may benefit from this empirical outcome to devise effective marketing strategies for retaining their customers, particularly in rejuvenating the impact of the COVID-19 pandemic on the industry.Practical implicationsThis study provides valuable practical implications for green hotel operators to develop effective strategies to attract tourists to green hotel visits.Originality/valueThis study is the first to integrate the extended TPB and VBN theory to understand tourist intention to visit a green hotel. Notably, the extended TPB and VBN theory was practical and helpful in predicting tourist intention to visit a green hotel.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2022-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46965376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-31DOI: 10.1108/jtf-02-2022-0043
A. Terzić, B. Petrevska, Dunja Demirović Bajrami
PurposeThis study aims to offer insights into a sounder understanding of tourist behavior and travel patterns by systematically identifying psychological manifestations reflected in the basic human value system in the pandemic-induced environment.Design/methodology/approachA large random sample (49,519 respondents from 29 European countries), generated from the core module Round 9 of the European Social Survey, was used. A post-COVID-19 psychological travel behavior model was constructed by using 12 variables within two opposing value structures (openness to change versus conservatism), shaping specific personalities.FindingsFour types of tourists were identified by using K-means cluster analysis (risk-sensitive, risk-indifferent, risk-tolerant and risk-resistant). The risk-sensibility varied across the groups and was influenced by socio-demographic characteristics, economic status and even differed geographically among nations and traveling cultures.Research limitations/implicationsFirst, data were collected before the pandemic and did not include information on tourism participation. Second, the model was fully driven by internal factors – motivation. Investigation of additional variables, especially those related to socialization aspects, and some external factors of influence on travel behaviors during and after the crisis, will provide more precise scientific reasoning.Originality/valueThe model was upgraded to some current constructs of salient short-term post-COVID-19 travel behavior embedded in the core principles of universal human values. By separating specific segments of tourists who appreciate personal safety and conformity, from those sharing the extensive need for self-direction and adventure, the suggested model presents a strong background for predicting flows in the post-COVID-19 era.
{"title":"Personalities shaping travel behaviors: post-COVID scenario","authors":"A. Terzić, B. Petrevska, Dunja Demirović Bajrami","doi":"10.1108/jtf-02-2022-0043","DOIUrl":"https://doi.org/10.1108/jtf-02-2022-0043","url":null,"abstract":"PurposeThis study aims to offer insights into a sounder understanding of tourist behavior and travel patterns by systematically identifying psychological manifestations reflected in the basic human value system in the pandemic-induced environment.Design/methodology/approachA large random sample (49,519 respondents from 29 European countries), generated from the core module Round 9 of the European Social Survey, was used. A post-COVID-19 psychological travel behavior model was constructed by using 12 variables within two opposing value structures (openness to change versus conservatism), shaping specific personalities.FindingsFour types of tourists were identified by using K-means cluster analysis (risk-sensitive, risk-indifferent, risk-tolerant and risk-resistant). The risk-sensibility varied across the groups and was influenced by socio-demographic characteristics, economic status and even differed geographically among nations and traveling cultures.Research limitations/implicationsFirst, data were collected before the pandemic and did not include information on tourism participation. Second, the model was fully driven by internal factors – motivation. Investigation of additional variables, especially those related to socialization aspects, and some external factors of influence on travel behaviors during and after the crisis, will provide more precise scientific reasoning.Originality/valueThe model was upgraded to some current constructs of salient short-term post-COVID-19 travel behavior embedded in the core principles of universal human values. By separating specific segments of tourists who appreciate personal safety and conformity, from those sharing the extensive need for self-direction and adventure, the suggested model presents a strong background for predicting flows in the post-COVID-19 era.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46448237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-22DOI: 10.1108/jtf-01-2022-0014
Nguyen Thi Khanh Chi, Hanh Pham
PurposeThis study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.Design/methodology/approachThe study employs the convenience sampling method to develop a research sample, and the multivariate data analysis method to analyse the data of 435 valid observations collected in the structured questionnaire survey conducted in Vietnam.FindingsThe paper reports that the eco-destination image significantly strengthens the effects of four travel motives (i.e. excitement, escape, knowledge-seeking and self-development) on ecotourism intention. However, the moderating impact of eco-destination image on the link between socialising motive and ecotourism intention is insignificant.Originality/valueThis study is the first to shed light on the role of eco-destination image in strengthening the effects of travel motivations on ecotourism demand. The study provides a framework for segmenting promotion materials associated with destination image based on different types of customers' internal travel motivations. The framework includes four dimensions: (1) destination image reflecting enablers of excitement, (2) destination image reflecting enablers of escaping from daily life routine, (3) destination image reflecting enablers of knowledge-seeking and (4) destination image reflecting enablers of personal development.
{"title":"The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus","authors":"Nguyen Thi Khanh Chi, Hanh Pham","doi":"10.1108/jtf-01-2022-0014","DOIUrl":"https://doi.org/10.1108/jtf-01-2022-0014","url":null,"abstract":"PurposeThis study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.Design/methodology/approachThe study employs the convenience sampling method to develop a research sample, and the multivariate data analysis method to analyse the data of 435 valid observations collected in the structured questionnaire survey conducted in Vietnam.FindingsThe paper reports that the eco-destination image significantly strengthens the effects of four travel motives (i.e. excitement, escape, knowledge-seeking and self-development) on ecotourism intention. However, the moderating impact of eco-destination image on the link between socialising motive and ecotourism intention is insignificant.Originality/valueThis study is the first to shed light on the role of eco-destination image in strengthening the effects of travel motivations on ecotourism demand. The study provides a framework for segmenting promotion materials associated with destination image based on different types of customers' internal travel motivations. The framework includes four dimensions: (1) destination image reflecting enablers of excitement, (2) destination image reflecting enablers of escaping from daily life routine, (3) destination image reflecting enablers of knowledge-seeking and (4) destination image reflecting enablers of personal development.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46706233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-15DOI: 10.1108/jtf-12-2021-0283
A. Eyisi, Emeka E. Okonkwo
PurposeThe purpose of this paper is to explore and understand the perceptions of residents of Southeastern Nigeria about glocalizing tourism in the region to help improve their support for the sustainability of the industry. Emphasis is laid on their expectations and strategies to maximize the positive impacts while minimizing the negative aspects in a bid to address their specific local needs.Design/methodology/approachThis paper adopts an ethnographic approach to explore the perspectives of key stakeholders in Southeastern Nigeria's tourism industry. These include traditional rulers, men, women and youth representatives, chief priests and local security agents. Decision-making theory is adopted to frame the study.FindingsThe findings identified residents' expectations from glocalizing tourism. They see tourism as an avenue for initiating community projects, creating jobs, patronizing farm produces, reviving cultural practices and addressing religious crises.Research limitations/implicationsThis research focused only on selected communities within Southeastern Nigeria. The implication is that the findings do not represent what obtains in other communities within the region. Future research should extend to these areas to have a deeper understanding of how residents perceive the glocalization of tourism.Practical implicationsAs the government and developers continue to invest in the tourism industry in the study area, glocalization could be a good way to address specific local needs and gain residents' support in the future.Originality/valueThis paper represents a new research approach for understanding the perceptions of residents about the Nigerian tourism industry.
{"title":"Glocalizing tourism in Southeastern Nigeria: residents’ perspectives","authors":"A. Eyisi, Emeka E. Okonkwo","doi":"10.1108/jtf-12-2021-0283","DOIUrl":"https://doi.org/10.1108/jtf-12-2021-0283","url":null,"abstract":"PurposeThe purpose of this paper is to explore and understand the perceptions of residents of Southeastern Nigeria about glocalizing tourism in the region to help improve their support for the sustainability of the industry. Emphasis is laid on their expectations and strategies to maximize the positive impacts while minimizing the negative aspects in a bid to address their specific local needs.Design/methodology/approachThis paper adopts an ethnographic approach to explore the perspectives of key stakeholders in Southeastern Nigeria's tourism industry. These include traditional rulers, men, women and youth representatives, chief priests and local security agents. Decision-making theory is adopted to frame the study.FindingsThe findings identified residents' expectations from glocalizing tourism. They see tourism as an avenue for initiating community projects, creating jobs, patronizing farm produces, reviving cultural practices and addressing religious crises.Research limitations/implicationsThis research focused only on selected communities within Southeastern Nigeria. The implication is that the findings do not represent what obtains in other communities within the region. Future research should extend to these areas to have a deeper understanding of how residents perceive the glocalization of tourism.Practical implicationsAs the government and developers continue to invest in the tourism industry in the study area, glocalization could be a good way to address specific local needs and gain residents' support in the future.Originality/valueThis paper represents a new research approach for understanding the perceptions of residents about the Nigerian tourism industry.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2022-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43674306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
[...]the review copy is currently being enjoyed by my neighbour and prompts the occasional discussion. With the notable exceptions of Bamford, proposing specific measures for managing outdoor recreation in New Zealand's natural parks, and Becken, outlining a pathway towards carbon zero tourism, most contributions end where they could and arguably should become most interesting. Only few, it appears, are willing to acknowledge and face the discomfort that the envisioned renewal of New Zealand tourism would require.
{"title":"Book review - 100% Pure Future – New Zealand Tourism Renewed","authors":"Ina Reichenberger","doi":"10.1108/jtf-06-2022-275","DOIUrl":"https://doi.org/10.1108/jtf-06-2022-275","url":null,"abstract":"[...]the review copy is currently being enjoyed by my neighbour and prompts the occasional discussion. With the notable exceptions of Bamford, proposing specific measures for managing outdoor recreation in New Zealand's natural parks, and Becken, outlining a pathway towards carbon zero tourism, most contributions end where they could and arguably should become most interesting. Only few, it appears, are willing to acknowledge and face the discomfort that the envisioned renewal of New Zealand tourism would require.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43222665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
[...]the recent announcement from Minister Stuart Nash that the Tourism Futures Taskforce will be shut down (Jamieson, 2021) was mentioned by several speakers with concerns raised regarding how the Taskforce's interim report recommendations will be implemented. Covid-19 has enabled New Zealand to better understand the value of the domestic tourism market, and simultaneously, New Zealanders have increased their connection with their own backyard and their sense of collectivism. [...]drawing on more than 30 years of experience in sustainable tourism development, Dave Bamford charted a path forward to balance the use and protection of New Zealand's national parks.
{"title":"Webinar report - 100% Pure Future – New Zealand Tourism Renewed","authors":"E. Raymond","doi":"10.1108/jtf-06-2022-276","DOIUrl":"https://doi.org/10.1108/jtf-06-2022-276","url":null,"abstract":"[...]the recent announcement from Minister Stuart Nash that the Tourism Futures Taskforce will be shut down (Jamieson, 2021) was mentioned by several speakers with concerns raised regarding how the Taskforce's interim report recommendations will be implemented. Covid-19 has enabled New Zealand to better understand the value of the domestic tourism market, and simultaneously, New Zealanders have increased their connection with their own backyard and their sense of collectivism. [...]drawing on more than 30 years of experience in sustainable tourism development, Dave Bamford charted a path forward to balance the use and protection of New Zealand's national parks.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49028482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Virtually, every country's tourist arrivals were affected and continued to be for most of the next two years with significantly reduced air transport links, border restrictions and entry barriers, self-isolation requirements and measures to reduce the spread of COVID-19 that impacted, especially hospitality businesses and also the way in which both the public and private tourism sectors were able to operate (UNWTO, 2020). The global tourism community recognised the potential positive implications of the crisis caused by COVID-19, and calls for a re-imagination of tourism towards a more sustainable and holistically beneficial approach were heard everywhere, including, of course, in New Zealand: a country known for marketing itself for over 20 years with the slogan “100% Pure New Zealand” (McClure, 2004) and its natural scenery as the main attraction for nearly four million international visitors per year. Using a prognosis–prediction paradigm from futures studies and a trend analysis approach, the authors forecast a series of tourist trends at the beginning of COVID-19 based upon a multitude of sources. At the heart of Fountain's (2021) paper is the relationship between economy and identity with food and representing both concepts;thus, the following question is propositioned “what role will – or could – food and drink play in a more resilient tourism future for the country?” Fountain observes that COVID-19 has accelerated a number of trends, which are likely to influence the resetting of tourism on a more resilient and regenerative pathway.
{"title":"Guest editorial: The re-imagination of New Zealand tourism","authors":"Ina Reichenberger, I. Yeoman","doi":"10.1108/jtf-06-2022-277","DOIUrl":"https://doi.org/10.1108/jtf-06-2022-277","url":null,"abstract":"Virtually, every country's tourist arrivals were affected and continued to be for most of the next two years with significantly reduced air transport links, border restrictions and entry barriers, self-isolation requirements and measures to reduce the spread of COVID-19 that impacted, especially hospitality businesses and also the way in which both the public and private tourism sectors were able to operate (UNWTO, 2020). The global tourism community recognised the potential positive implications of the crisis caused by COVID-19, and calls for a re-imagination of tourism towards a more sustainable and holistically beneficial approach were heard everywhere, including, of course, in New Zealand: a country known for marketing itself for over 20 years with the slogan “100% Pure New Zealand” (McClure, 2004) and its natural scenery as the main attraction for nearly four million international visitors per year. Using a prognosis–prediction paradigm from futures studies and a trend analysis approach, the authors forecast a series of tourist trends at the beginning of COVID-19 based upon a multitude of sources. At the heart of Fountain's (2021) paper is the relationship between economy and identity with food and representing both concepts;thus, the following question is propositioned “what role will – or could – food and drink play in a more resilient tourism future for the country?” Fountain observes that COVID-19 has accelerated a number of trends, which are likely to influence the resetting of tourism on a more resilient and regenerative pathway.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43761636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-15DOI: 10.1108/jtf-01-2022-0032
Brigitte Nitsch, Charlotte Vogels
PurposeThis paper display how “objectifying” forms of tourism can be converted into a more gender-equal regenerative tourism.Design/methodology/approachThe methodology generates shared understandings about the opportunities and challenges of implementing regenerative tourism by stimulating gender equality. The research design is based on qualitative research methods. Using a transformative tourism development process of the Karenni village Huay Pu Keng in Thailand, which is the first and only village that made this transition, the results of a process to stimulate the empowerment of women have been described.FindingsThe desk research and conversations reported in the findings of this paper provide important insights in the social impacts in relation to gender equality and women empowerment. The community has become a role model for transformative tourism in relation to gender equality. Findings included that women are more involved in tourism activities, which has created a positive shift towards a gender balance. However, there is still a difference in education and participation between men and women. The study further reveals how tourism contributes to enliven the indigenous traditions and cultures and be a model for future developments in creating life-long meaningful experiences.Originality/valueInsights of the first and only Karenni village that made a transition to community-based tourism demonstrate how the community has been empowered. It improved the gender balance to make strategic decisions towards transforming their futures. Exploring this process is therefore valuable, as it contains knowledge that can be advantageous for other communities and research.
本文展示了如何将“客体化”的旅游形式转化为更性别平等的再生旅游。设计/方法/方法该方法产生了关于通过促进性别平等来实施再生旅游的机遇和挑战的共同理解。研究设计基于定性研究方法。泰国的Karenni村Huay Pu Keng是第一个也是唯一一个实现这一转型的村庄，通过这一转型的旅游发展过程，本文描述了促进妇女赋权过程的结果。研究结果本文的研究结果中报告的桌面研究和对话提供了与性别平等和妇女赋权相关的社会影响的重要见解。该社区已成为与性别平等有关的变革旅游业的榜样。调查结果包括妇女更多地参与旅游活动，这为性别平衡创造了积极的转变。然而，男女之间在教育和参与方面仍然存在差异。该研究进一步揭示了旅游业如何有助于活跃土著传统和文化，并成为未来发展中创造终身有意义体验的典范。原创性/价值对第一个也是唯一一个过渡到以社区为基础的旅游的克伦尼村的见解表明，社区是如何被赋予权力的。它改善了性别平衡，以便为改变她们的未来做出战略决策。因此，探索这一过程是有价值的，因为它包含了对其他社区和研究有益的知识。
{"title":"Gender equality boost for regenerative tourism: the case of Karenni village Huay Pu Keng (Mae Hong Son, Thailand)","authors":"Brigitte Nitsch, Charlotte Vogels","doi":"10.1108/jtf-01-2022-0032","DOIUrl":"https://doi.org/10.1108/jtf-01-2022-0032","url":null,"abstract":"PurposeThis paper display how “objectifying” forms of tourism can be converted into a more gender-equal regenerative tourism.Design/methodology/approachThe methodology generates shared understandings about the opportunities and challenges of implementing regenerative tourism by stimulating gender equality. The research design is based on qualitative research methods. Using a transformative tourism development process of the Karenni village Huay Pu Keng in Thailand, which is the first and only village that made this transition, the results of a process to stimulate the empowerment of women have been described.FindingsThe desk research and conversations reported in the findings of this paper provide important insights in the social impacts in relation to gender equality and women empowerment. The community has become a role model for transformative tourism in relation to gender equality. Findings included that women are more involved in tourism activities, which has created a positive shift towards a gender balance. However, there is still a difference in education and participation between men and women. The study further reveals how tourism contributes to enliven the indigenous traditions and cultures and be a model for future developments in creating life-long meaningful experiences.Originality/valueInsights of the first and only Karenni village that made a transition to community-based tourism demonstrate how the community has been empowered. It improved the gender balance to make strategic decisions towards transforming their futures. Exploring this process is therefore valuable, as it contains knowledge that can be advantageous for other communities and research.","PeriodicalId":45881,"journal":{"name":"Journal of Tourism Futures","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42205763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-12DOI: 10.1108/jtf-02-2022-0036
J. Cave, Dianne Dredge, Claudia van't Hullenaar, Anna Koens Waddilove, S. Lebski, Olivier Mathieu, Marta Mills, Pratishtha Parajuli, M. Pécot, N. Peeters, C. Ricaurte-Quijano, Charlotte Rohl, J. Steele, B. Trauer, Bernadette Zanet
PurposeThe aims of this paper are to share how one cohort of tourism practitioners viewed the transformative change needed within the tourism industry and to explore the implications for leadership in the future.Design/methodology/approachThe research design is based on a virtual whiteboard brainstorming activity incorporating both the individual and collective thinking of 20 participants in a global cohort class. Using conversational techniques to elicit cognitive knowledge and felt experience, the methodology generates shared understandings about the opportunities and challenges of implementing regenerative tourism.FindingsThe conversations reported in the findings of this paper provide important insights into the challenges and opportunities faced by tourism professionals as enablers of regenerative tourism. Findings included, first, that participants within the course demonstrated characteristics of transformational leadership including a strong moral positioning, embodied self-awareness, collaboration and collective action. Second, specific points of inertia that impede regenerative tourism are identified including embedded culture, power and organisational structures. Third, professionals are calling for practical tools, new frames of reference, and examples to help communicate regenerative tourism.Research limitations/implicationsThis is a viewpoint, not a research paper. Nonetheless, it provides a rich vein of future research in terms of disruptive pedagogy, potentially gendered interest in regenerative tourism, issues of transforming the next generation and power.Practical implicationsGovernance, organisational, destination management strategies, planning and policy frameworks, individual issues as well as contradictions within the tourism system were revealed. Transformative change in an uncertain future requires transformational leadership, characterised by moral character and behaviours that trigger empowered responses.Originality/valueThis paper shares insights from a unique global cohort class of tourism professionals wherein the challenges and opportunities for regenerative tourism are identified. The methodology is unusual in that it incorporates both individual and collective thinking through which shared understandings emerge.
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