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Factors affecting value co-creation through artificial intelligence in tourism: a general literature review 影响旅游业人工智能价值共创的因素:文献综述
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-05-05 DOI: 10.1108/jtf-06-2021-0157
Konstantinos Solakis, V. Katsoni, A. Mahmoud, Nicholas Grigoriou
PurposeThis is a general review study aiming to specify the key customer-based factors and technologies that influence the value co-creation (VCC) process through artificial intelligence (AI) and automation in the hospitality and tourism industry.Design/methodology/approachThe study uses a theory-based general literature review approach to explore key customer-based factors and technologies influencing VCC in the tourism industry. By reviewing the relevant literature, the authors conclude a theoretical framework postulating the determinants of VCC in the AI-driven tourism industry.FindingsThis paper identifies customers' perceptions, attitudes, trust, social influence, hedonic motivations, anthropomorphism and prior experience as customer-based factors to VCC through the use of AI. Service robots, AI-enabled self-service kiosks, chatbots, metaversal tourism and new reality, machine learning (ML) and natural language processing (NLP) are technologies that influence VCC.Research limitations/implicationsThe results of this research inform a theoretical framework articulating the human and AI elements for future research set to expand the models predicting VCC in the tourism industry.Originality/valueFew studies have examined consumer-related factors that influence their participation in the VCC process through automation and AI.
这是一项一般性综述研究,旨在明确通过人工智能(AI)和自动化在酒店和旅游业中影响价值共同创造(VCC)过程的关键基于客户的因素和技术。设计/方法/方法本研究采用基于理论的一般文献综述方法来探讨旅游业中影响VCC的关键客户因素和技术。通过回顾相关文献,作者总结了一个理论框架,假设人工智能驱动的旅游业中VCC的决定因素。本文将客户的感知、态度、信任、社会影响、享乐动机、拟人化和先前经验确定为通过使用人工智能进行VCC的基于客户的因素。服务机器人、支持人工智能的自助服务亭、聊天机器人、跨时空旅游和新现实、机器学习(ML)和自然语言处理(NLP)是影响VCC的技术。本研究的结果为未来的研究提供了一个理论框架,阐明了人类和人工智能的因素,以扩展预测旅游业VCC的模型。原创性/价值很少有研究考察通过自动化和人工智能影响消费者参与VCC过程的相关因素。
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引用次数: 13
Restaurants and robots: public preferences for robot food and beverage services 餐厅和机器人:公众对机器人餐饮服务的偏好
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-22 DOI: 10.1108/jtf-12-2021-0264
Stanislav Ivanov, C. Webster
PurposeThe hospitality industry in developed countries is under pressure due to labor shortages and it is likely more food and beverage operations will have to be automated in the future. This research investigates the public’s perceptions of the use of robots in food and beverage operations to learn about how the public perceives automation in food and beverage.Design/methodology/approachData were collected from a survey disseminated online in 12 languages, resulting in a sample of 1,579 respondents. The data were analyzed using factor analysis and OLS regressions.FindingsThe data also reveal that generally positive attitudes toward the use of robots in tourism and hospitality is a strong indicator of positive attitudes toward the use of robots in an F&B setting. The data also illustrate that the public’s perception of appropriateness of the use of robots in F&B operations is positively related to robots’ perceived reliability, functionality and advantages compared to human employees.Research limitations/implicationsThe implications illustrate that the public seems to be generally accepting robots in food and beverage operations, even considering the public’s understanding and acceptance of the limitations of such technologies.Practical implicationsThe research suggests that a critical element in terms of incorporating automation into future food and beverage operations is encouraging consumers to have generally positive attitudes toward the use of robots in hospitality and tourism industries.Originality/valueThis survey is based upon the data gathered in multiple countries to learn about how individuals perceive the use of robots in food and beverage operations, illustrating the attitudes that will assist or hinder the automation of this service industry.
目的由于劳动力短缺,发达国家的酒店业面临压力,未来可能会有更多的食品和饮料业务实现自动化。这项研究调查了公众对在食品和饮料运营中使用机器人的看法,以了解公众如何看待食品和饮料的自动化。设计/方法/方法数据是从一项以12种语言在线传播的调查中收集的,共有1579名受访者。使用因子分析和OLS回归对数据进行分析。调查结果数据还显示,人们对在旅游和酒店业使用机器人普遍持积极态度,这有力地表明了人们对在餐饮环境中使用机器人持积极态度。数据还表明,与人类员工相比,公众对在餐饮运营中使用机器人的适当性的看法与机器人的可靠性、功能和优势呈正相关。研究局限性/含义这些含义表明,公众似乎普遍接受食品和饮料运营中的机器人,即使考虑到公众对此类技术局限性的理解和接受。实际意义研究表明,将自动化纳入未来食品和饮料运营的一个关键因素是鼓励消费者对在酒店和旅游业使用机器人持普遍积极的态度。独创性/价值这项调查基于在多个国家收集的数据,旨在了解个人如何看待机器人在食品和饮料运营中的使用,说明有助于或阻碍这一服务业自动化的态度。
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引用次数: 5
Tourist behaviour in a COVID-19 world: a New Zealand perspective 2019冠状病毒病疫情下的游客行为:新西兰视角
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-22 DOI: 10.1108/jtf-03-2021-0082
I. Yeoman, H. Schänzel, Elisa Zentveld
PurposeThe COVID-19 pandemic is considered a “once in a century” public health shock that, at the time of writing, continues to have a profound impact on global tourism and New Zealand. The paper aims to assess how consumer behaviour trends changed using a trends analysis framework.Design/methodology/approachPositioning the paper in the prognosis–prediction paradigm from futures studies and using a trend analysis approach, the authors forecasted a series of tourist trends at the beginning of COVID-19 based upon a multitude of sources trends. Then, 12 months later, they reported on the accuracy of these forecasts.FindingsThe matrix identifies 15 trends based upon consumer behaviour changes, which are either dominant, slowed, advanced or arrested. The prognosis was largely correct, which was supported by evidence gathered 12 months later.Research limitations/implicationsThe paper uses a series of different data sources to reflect on the initial forecasts. To some, this may be an issue of rigor, but the authors argue that through triangulation, credibility and validity are increased.Originality/valueFirst, the evaluation matrix allows users to make sense of COVID-19 based upon the concepts of dominant, slowed, advanced or arrested trends. Second, the matrix allows users to evaluate changes and movement of trends. Third, the trends featured in this paper could be generalisable to several different circumstances associated with simple identity. Fourth, this paper has tested the ability to predict trends in an uncertain environment within the context of the ontological paradigm of prognosis and prediction of futures states.
2019冠状病毒病大流行被认为是“百年一遇”的公共卫生冲击,在撰写本文时,它继续对全球旅游业和新西兰产生深远影响。本文旨在利用趋势分析框架评估消费者行为趋势的变化。设计/方法/方法将论文定位于未来研究的预测-预测范式,并使用趋势分析方法,作者根据众多来源趋势预测了2019冠状病毒病开始时的一系列旅游趋势。然后,12个月后,他们报告了这些预测的准确性。该矩阵根据消费者行为的变化确定了15种趋势,这些趋势要么占主导地位,要么放缓,要么超前,要么停滞。12个月后收集的证据支持了这一预测。研究的局限性/意义本文使用了一系列不同的数据来源来反映最初的预测。对某些人来说,这可能是一个严格的问题,但作者认为,通过三角测量,可信度和有效性得到了提高。原创性/价值首先,评估矩阵允许用户根据主导、减缓、先进或停滞趋势的概念来理解COVID-19。其次,矩阵允许用户评估变化和趋势的移动。第三,本文所描述的趋势可以推广到与简单同一性相关的几种不同情况。第四,本文在预测和预测未来状态的本体论范式的背景下,测试了在不确定环境中预测趋势的能力。
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引用次数: 1
The causal factors influencing repurchase intentions of local tourists in Thailand during COVID-19 crisis 新冠肺炎危机期间泰国当地游客复购意愿的影响因素
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-22 DOI: 10.1108/jtf-05-2021-0122
Sumana Laparojkit, M. Suttipun
PurposeThis study aims to examine the causal factors of customer motivation, trust and loyalty, influencing the level of repurchase intentions of local tourists travelling during pandemic COVID-19 crisis in Thailand.Design/methodology/approachThe population of this study comprised all Thai local tourists travelling in Thailand. Using simple random sampling of local tourists on travel in Thailand, quantitative data were collected from 500 tourists as the sampling, representing Northern Thailand, North-Eastern Thailand, Central Thailand, Southern Thailand and Bangkok. Path analysis, including correlation matrix and factor confirmation, was used to test the causal factors influencing the level of repurchase intentions.FindingsMotivation trust, customer trust, customer loyalty and repurchase intentions of Thai domestic tourism were on a high level. In addition, there were positive influences of customer motivation, trust and loyalty on the level of repurchase intentions by local tourists travelling in Thailand.Originality/valueThe study results demonstrate that the social exchange theory can be used to explain the influences of customer motivation, customer trust and loyalty on repurchase intentions of domestic Thai tourism.
目的本研究旨在探讨影响泰国新冠肺炎危机期间当地游客再购买意愿水平的顾客动机、信任和忠诚度的因果因素。设计/方法/方法本研究的人群包括所有在泰国旅游的泰国当地游客。采用简单随机抽样的方法,以泰国北部、泰国东北部、泰国中部、泰国南部和曼谷的500名游客为样本,收集定量数据。通过通径分析,包括相关矩阵和因子确认,检验影响回购意愿水平的因果因素。发现泰国国内旅游的动机信任、顾客信任、顾客忠诚和再购买意愿均处于较高水平。此外,顾客动机、信任和忠诚对泰国当地游客的再购买意愿水平有正向影响。原创性/价值研究结果表明,社会交换理论可以用来解释顾客动机、顾客信任和顾客忠诚对泰国国内旅游再购买意愿的影响。
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引用次数: 11
Post-COVID-19 pandemic motivations and segmentation in coastal cities: a study in Lima, Peru 沿海城市covid -19大流行后的动机和细分:秘鲁利马的一项研究
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-12 DOI: 10.1108/jtf-09-2021-0219
Mauricio Carvache-Franco, Aldo Alvarez-Risco, Wilmer Carvache-Franco, Orly Carvache-Franco, Shyla Del-Aguila-Arcentales
PurposeCoastal cities offer great ecological, cultural and economic benefits due to their tourism potential. The objective of this research is to (1) identify tourists' post-pandemic motivations, (2) establish a post-pandemic demand segmentation and (3) determine the relationship between post-pandemic segments and loyalty.Design/methodology/approachThis study was carried out in Lima, Peru, a tourist destination on the Pacific Ocean coast. The sample was collected between June and July 2020, during the coronavirus disease 2019 (COVID-19) pandemic. In total, 354 valid questionnaires represented the sample size of this quantitative study. For data analysis, factor analysis and K-means non-hierarchical clustering were used.FindingsThe results show four post-pandemic motivational dimensions in coastal cities: “novelty and escape,” “learning and culture,” “destination safety” and “service safety.” Likewise, there are two post-pandemic segments in coastal cities: “safety seekers” who want to feel safe at the destination and with its services, and “multiple motives,” motivated by several reasons simultaneously, such as safety, novelty and escape, and learning and culture. The multiple motives group shows higher return intentions, making it a crucial post-pandemic segment in coastal cities.Research limitations/implicationsThe limitations of the present study were the online sampling and the timing when collecting the data since the demand can vary due to seasonal reasons.Practical implicationsSince coastal cities have natural and cultural attractions appealing to many travelers, they should adopt the necessary biosecurity measures to attract the safety seekers’ segment, who wants to feel safe at the destination and with its services. Similarly, the multiple motives’ segment favors safety over other recreational activities in the coastal area, so it is necessary that activities such as sports on the beach, walks, observation of flora and fauna, navigation and interaction with the community, meet the required biosecurity standards.Social implicationsThe results will be used to plan the following actions in coastal destinations and meet the tourists’ demands when this health crisis ends.Originality/valueIn this context, up to date, demand segmentation by motivations in coastal cities during the COVID-19 pandemic has not been investigated. Such a study will help to obtain post-pandemic results regarding the tourism demand for these destinations. To date, there are no studies in coastal cities that analyze demand segmentation and its motivations for the post-COVID-2019 pandemic.
目的沿海城市旅游潜力巨大,具有巨大的生态效益、文化效益和经济效益。本研究的目的是:(1)确定大流行后游客的动机;(2)建立大流行后需求细分;(3)确定大流行后细分与忠诚度之间的关系。设计/方法/方法本研究在秘鲁利马进行,这是一个太平洋沿岸的旅游目的地。该样本是在2019年冠状病毒病(COVID-19)大流行期间的2020年6月至7月期间收集的。本次定量研究的样本量为354份有效问卷。数据分析采用因子分析和K-means非分层聚类。研究结果显示,沿海城市流行后的动机维度有四个:“新奇与逃避”、“学习与文化”、“目的地安全”和“服务安全”。同样,大流行后的沿海城市也有两个群体:“寻求安全的人”,他们希望在目的地及其服务中感到安全;以及“多重动机”,他们同时受到安全、新奇和逃避、学习和文化等多个原因的驱动。多动机群体表现出更高的回归意愿,使其成为沿海城市大流行后的关键群体。研究局限性/启示本研究的局限性是在线抽样和收集数据的时间,因为需求可能因季节原因而变化。由于沿海城市具有吸引许多游客的自然和文化景点,他们应该采取必要的生物安全措施来吸引寻求安全的人群,他们希望在目的地及其服务中感到安全。同样,在沿海地区,“多重动机”部分更倾向于安全,而不是其他娱乐活动,因此,在海滩上运动、散步、观察动植物、导航和与社区互动等活动有必要满足所需的生物安全标准。研究结果将用于规划沿海目的地的后续行动,并在这场健康危机结束后满足游客的需求。在此背景下,到目前为止,尚未对沿海城市在2019冠状病毒病大流行期间按动机划分的需求进行调查。这样的研究将有助于获得大流行后关于这些目的地的旅游需求的结果。迄今为止,尚无沿海城市的研究分析2019冠状病毒病后大流行的需求细分及其动机。
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引用次数: 5
The impacts of negative problem orientation on perceived risk and travel intention in the context of COVID-19: a PLS-SEM approach 新冠肺炎背景下负面问题导向对感知风险和出行意愿的影响:PLS-SEM方法
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-11 DOI: 10.1108/jtf-05-2021-0130
Ümit Şengel, G. Genç, Merve Işkın, Mustafa Çevrimkaya, Ioannis Assiouras, Burhanettin Zengin, M. Sariişik, Dimitrios Buhalis
PurposeThe COVID-19 pandemic, which appeared in China in late 2019, has affected the world psychologically, socially and economically in 2020. Tourism is one of the areas where the effects of COVID-19 have been felt most clearly. The study aims to determine the effect of negative problem orientation (NPO) and perceived risk related to the COVID-19 pandemic on travel and destination visit intention.Design/methodology/approachThis study employed a convenience and probabilistic sampling method for collecting data from 531 respondents using an online questionnaire. Partial least square structural equation modeling (PLS-SEM) was used for testing research model.FindingsAccording to the findings, NPO and perceived risk related to the pandemic were found to have direct and indirect effects on the travel behavior of tourists. The results of this research provide theoretical and practical implications for hospitality and travel businesses on topics such as the psychological effects of the pandemic and the travel behaviors of tourists.Originality/valueIt is estimated that the pandemic will also affect tourist behavior due to its effects on human psychology. For this reason, a study conducted in the context of tourist behavior theories is expected to contribute to the literature, managers and future of the tourism.
2019年底在中国出现的新冠肺炎疫情,在2020年对世界心理、社会和经济产生了影响。旅游业是COVID-19影响最明显的领域之一。本研究旨在确定与COVID-19大流行相关的负面问题导向(NPO)和感知风险对旅行和目的地访问意愿的影响。设计/方法/方法本研究采用便利概率抽样法,通过在线问卷对531名受访者进行数据收集。采用偏最小二乘结构方程模型(PLS-SEM)对研究模型进行检验。根据调查结果,NPO和与大流行相关的感知风险对游客的旅游行为有直接和间接的影响。这项研究的结果为酒店和旅游企业提供了关于流行病的心理影响和游客的旅行行为等主题的理论和实践意义。独创性/价值据估计,由于疫情对人类心理的影响,它还将影响游客的行为。因此,在旅游行为理论的背景下进行的研究有望对文献、管理者和旅游业的未来做出贡献。
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引用次数: 2
Editorial: Q. What can we learn from Sunderland AFC about the future of tourism? A. Absolutely everything. 编辑:问:我们能从桑德兰亚足联学到什么关于旅游业的未来?答:当然有。
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-01 DOI: 10.1108/jtf-03-2022-240
I. Yeoman
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引用次数: 2
Book review – Feminisms in Leisure Studies. Advancing a Fourth Wave 书评-休闲研究中的女性主义。推进第四次浪潮
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-01 DOI: 10.1108/jtf-03-2022-244
M. Bevolo
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引用次数: 0
Book review – The Good Ancestor: How to Think Long Term in a Short-Term World 书评-《好祖先:如何在短期世界中长期思考》
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-01 DOI: 10.1108/jtf-03-2022-245
R. Logan
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引用次数: 13
Book review – Sustainable Space Tourism: An Introduction 书评——可持续太空旅游:导论
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-01 DOI: 10.1108/jtf-03-2022-241
Stanislav Ivanov
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引用次数: 0
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Journal of Tourism Futures
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