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Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach 人工智能的文化游客和用户体验:来自Industry 5.0方法的整体视角
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-12-06 DOI: 10.1108/jtf-04-2022-0115
Alicia Orea-Giner, A. Muñoz-Mazón, Teresa Villacé-Molinero, L. Fuentes-Moraleda
PurposeThe purpose of this paper is to analyse the future of the implementation of artificial intelligence (AI) technologies in services experience provided by cultural institutions (e.g. museums, exhibition halls and cultural centres) from experts’, cultural tourists’ and users’ point of view under the Industry 5.0 approach.Design/methodology/approachThe research was conducted using a qualitative approach, which was based on the analysis of the contents obtained from two roundtable discussions with experts and cultural tourists and users. A thematic analysis using NVivo was done to the data obtained.FindingsFrom a futuristic Industry 5.0 approach, AI is considered to be more than a tool – it as an integral part of the entire experience. AI aids in connecting cultural institutions with users and is beneficial since it allows the institutions to get to know the users better and provide a more integrated and immersive experience. Furthermore, AI is critical in establishing a community and nurturing it daily.Originality/valueThe most important contribution of this research is the theoretical model focused on the user experience and AI application in services experiences of museums and cultural institutions from an Industry 5.0 approach. This model includes the visitors’ and managers’ points of view through the following dimensions: the pre-experience, experience and post-experience. This model is focused on human–AI coworking (HAIC) in museums and cultural institutions.
目的本文旨在从专家、文化游客和用户的角度,分析在行业5.0方法下,人工智能技术在文化机构(如博物馆、展览馆和文化中心)提供的服务体验中的应用前景。设计/方法论/方法研究采用了定性方法,该方法基于对与专家、文化游客和用户进行的两次圆桌讨论中获得的内容的分析。使用NVivo对获得的数据进行了专题分析。发现从未来的Industry 5.0方法来看,人工智能被认为不仅仅是一种工具,而是整个体验不可或缺的一部分。人工智能有助于将文化机构与用户联系起来,这是有益的,因为它可以让机构更好地了解用户,并提供更全面、更身临其境的体验。此外,人工智能在建立社区和每天培养社区方面至关重要。原创性/价值本研究最重要的贡献是从Industry 5.0的方法中建立了一个理论模型,重点关注博物馆和文化机构的用户体验和人工智能在服务体验中的应用。该模型通过以下维度包括访客和管理者的观点:前体验、体验和后体验。该模型专注于博物馆和文化机构中的人工智能协同工作(HAIC)。
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引用次数: 1
Will COVID-19 be the trigger point for developing visitor attraction revenue management? 新冠肺炎会成为发展游客景点收入管理的触发点吗?
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-11-08 DOI: 10.1108/jtf-02-2022-0046
N. Haynes, D. Egan
PurposeThe purpose of the paper is to explore how the effects of the COVID-19 pandemic will influence the development of revenue management practice in the visitor attractions sector.Design/methodology/approachThis viewpoint paper builds on the argument that tracking previous patterns of behaviour and trends can be used to predict future actions and developments.FindingsThe paper identifies how historically the development of revenue management practice has been driven by major external trigger points often linked to sudden increases in competitive pressures, such as the deregulation of the airline industry, and expands on this to argue that the pandemic is one such trigger point that has fundamentally changed the approach to revenue management through a refocusing on key principles to manage demand and that this could potentially accelerate its development within the visitor attraction sector.Originality/valuePre-COVID, the practice of revenue management in the visitor attraction sector was underdeveloped, and the opportunities to develop revenue management had not been discussed in the academic literature. This paper suggests that the challenges of the pandemic that forced visitor attractions to focus on visitor demand management can now begin to be extended to incorporate the management of revenue and will consequently be of value for academics and practitioners.
目的本文旨在探讨新冠肺炎疫情的影响将如何影响旅游景点行业收入管理实践的发展。设计/方法论/方法这篇观点论文建立在这样一个论点的基础上,即跟踪以前的行为模式和趋势可以用来预测未来的行动和发展。发现该论文确定了收入管理实践的发展在历史上是如何由主要的外部触发点驱动的,这些触发点通常与竞争压力的突然增加有关,例如航空业的放松管制,并对此进行了扩展,认为疫情就是这样一个触发点,通过重新关注管理需求的关键原则,从根本上改变了收入管理方法,这可能会加速其在旅游景点行业的发展。创意/价值在新冠疫情之前,旅游景点部门的收入管理实践不发达,学术文献中也没有讨论发展收入管理的机会。这篇论文表明,疫情迫使旅游景点专注于游客需求管理的挑战现在可以开始扩大,将收入管理纳入其中,因此对学者和从业者都有价值。
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引用次数: 0
Documenting the knowledge of pro-environmental travel behaviour research: a visual analysis using CiteSpace 记录亲环境旅行行为研究的知识:使用CiteSpace的可视化分析
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-11-01 DOI: 10.1108/jtf-03-2022-0101
Jiale Zhang, Farzana Quoquab
PurposeThe purpose of this study is to present a comprehensive knowledge mapping and an in-depth analysis of pro-environmental travel behaviour research to better understand the global trend in this field that have emerged between 2000 and 2021.Design/methodology/approachIn this study, a visual analysis of 187 scholarly articles between the year 2000 and 2021 related to pro-environmental travel behaviour (PETB) is presented. Using the knowledge mapping based on CiteSpace it presents the current research status, which contains the analysis of collaboration network, co-citation network, and emerging trends.FindingsThe results revealed that the PETB is an emerging topic, which has an increased number of publications in recent years. Though the collaboration network between scholars is dispersed, some countries exert stronger collaboration network. Researchers from England, USA and China have worked more on this topic comparatively. “Pro-environmental norm” is found to be the major concern in regard to PETB, and the theory of planned behaviour (TPB) is the most common theory used by the scholars around the world. Ten articles with the highest citations are found to be the most valuable articles. COVID-19, value orientation, negative spillover, carbon footprints, biospheric and adolescent are some of the latest keywords based on the past two years' literature review, all of which have huge research potential in the future.Originality/valueThis study is among the pioneers to shed some light on the current research progress of PETB by using a bibliometric analysis to provide research directions for scholars. Moreover, this study utilized latest data from 2000 to 2021. The studies which are published before and during the pandemic are also incorporated.
目的本研究的目的是对环保旅游行为研究进行全面的知识图谱和深入分析,以更好地了解2000年至2021年间该领域的全球趋势。设计/方法/方法在本研究中,对2000年至2021年间187篇与环保旅行行为(PETB)有关的学术文章进行了视觉分析。利用基于CiteSpace的知识图谱,介绍了当前的研究现状,包括协作网络、共引网络和新兴趋势的分析。调查结果显示,PETB是一个新兴的话题,近年来出版物数量有所增加。尽管学者之间的合作网络是分散的,但一些国家发挥了更强的合作网络。相比之下,英国、美国和中国的研究人员对这一主题的研究较多。“环保规范”是PETB的主要关注点,而计划行为理论是世界各地学者最常用的理论。引用次数最多的十篇文章被认为是最有价值的文章。新冠肺炎、价值取向、负溢出、碳足迹、生物圈和青少年是基于过去两年文献综述的一些最新关键词,所有这些都在未来具有巨大的研究潜力。原创性/价值本研究是通过文献计量分析为学者提供研究方向,揭示PETB当前研究进展的先驱之一。此外,这项研究利用了2000年至2021年的最新数据。在大流行之前和期间发表的研究也被纳入其中。
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引用次数: 6
Impact of psychological capital on mental health, readiness for organizational change, and job insecurity: hotel employees’ perspective in COVID-19 心理资本对心理健康、组织变革准备和工作不安全感的影响:酒店员工在COVID-19中的观点
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-11-01 DOI: 10.1108/jtf-07-2020-0116
Basheer M. Al-Ghazali, Bilal Afsar
PurposeThe construct of psychological capital or PsyCap (consisting of the positive psychological resources of hope, self-efficacy, optimism and resilience) has been demonstrated to relate to employees’ attitudinal and behavioral outcomes. The purpose of this study is to investigate the influence of positive psychological capital on mental health, readiness for organizational change, and job insecurity in the wake of COVID-19 pandemic.Design/methodology/approachData were collected from 567 hotel employees working in hotels in the Kingdom of Saudi Arabia. A quantitative approach was used and employees were requested to fill the questionnaires.FindingsResults show that psychological capital enhances an employee’s mental health and readiness for the organizational change. Moreover, PsyCap is found to negatively impact the perceptions of job insecurity among hotel employees. The study has useful managerial implications for hoteliers, especially, in the wake of COVID-19 pandemic.Originality/valueThis is the first study of its kind to link hotel employees’ positive psychological capital with their perceptions about job insecurity and mental health. COVID-19 pandemic has hit the world fiercely and new normal expects employees to be ready to embrace changes in organizations. This study contributes to the literature on hospitality management by linking psychological capital with hotel employees’ readiness for organizational change in the context of Coronavirus.
目的心理资本(PsyCap)的构建(包括希望、自我效能、乐观和弹性等积极心理资源)与员工的态度和行为结果有关。本研究旨在探讨新冠肺炎大流行后,积极心理资本对心理健康、组织变革准备和工作不安全感的影响。设计/方法/方法数据收集自567名在沙特阿拉伯王国酒店工作的酒店员工。采用定量方法,并要求员工填写问卷。研究结果表明,心理资本可以提高员工的心理健康水平和组织变革的准备程度。此外,PsyCap还会对酒店员工的工作不安全感产生负面影响。这项研究对酒店经营者具有有益的管理意义,特别是在COVID-19大流行之后。独创性/价值这是第一个将酒店员工的积极心理资本与他们对工作不安全感和心理健康的看法联系起来的研究。2019冠状病毒病(COVID-19)大流行席卷全球,新常态要求员工做好迎接组织变革的准备。本研究通过将心理资本与冠状病毒背景下酒店员工对组织变革的准备程度联系起来,为酒店管理文献做出了贡献。
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引用次数: 1
A “new tourism cycle” on the Canary Islands: scenarios for digital transformation and resilience of small and medium tourism enterprises 加那利群岛的“新旅游周期”:中小型旅游企业数字化转型和应变能力的情景
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-10-05 DOI: 10.1108/jtf-04-2022-0132
Nidia Hernández Sánchez, J. Oskam
PurposeThis paper discusses plausible future scenarios for small and medium tourism enterprises (SMTEs) in the “sun, sea and sand” destination of the Canary Islands (Spain) and assesses to what extent they are prepared to adjust to market changes and technological developments in the light of both sudden disruptions and long-term shocks.Design/methodology/approachA scenario analysis was made based upon expert interviews, leading to a 2 × 2 scenario matrix.FindingsAlthough regional, national and European strategies advocate digital transformation as a step towards building resilience and towards a more sustainable future, this study identifies two major uncertainties that can put that transformation at risk: a change of the traditional “sun, sand and sea” visitor to a more conscious, individual and inquisitive traveller or “Promad”, and the business culture of SMTEs.Research limitations/implicationsResilience for sudden and for slow-paced disruptions poses different challenges for SMTEs. Their next step in the digital transformation must take them form marketing and sales-oriented e-business to growing interconnectivity and innovation across supply chains.Practical implicationsA market change towards the “Promad” type of traveller causes at least a temporary mismatch of demand and supply. As many SMTEs miss either the knowledge or the resources to invest in digital transformation, the process will depend on support and coordination at destination level.Originality/valueThe study identifies, with the example of the Canary Islands, the difficulties for destinations and individual businesses in making the envisioned transition of mass tourism to more competitive forms of tourism with a smaller ecological footprint.
目的本文讨论了加那利群岛(西班牙)“阳光、大海和沙滩”目的地的中小型旅游企业(SMTE)的合理未来情景,并评估了它们在多大程度上准备在突然中断和长期冲击的情况下适应市场变化和技术发展。设计/方法论/方法基于专家访谈进行情景分析,得出2×2的情景矩阵。发现尽管地区、国家和欧洲的战略都主张数字化转型是建立韧性和迈向更可持续未来的一步,但这项研究发现了两个可能使转型面临风险的主要不确定性:传统的“阳光、沙滩和海洋”游客变为更有意识、更个性、更好奇的旅行者或“Promad”,以及SMTE的商业文化。研究局限性/含义对突然和慢节奏中断的恢复能力对SMTE提出了不同的挑战。他们数字化转型的下一步必须将他们从以营销和销售为导向的电子商务转变为跨供应链的互联互通和创新。实际含义市场向“Promad”型旅行者的转变至少会导致需求和供应暂时不匹配。由于许多SMTE错过了投资于数字化转型的知识或资源,这一过程将取决于目的地层面的支持和协调。独创性/价值该研究以加那利群岛为例,确定了旅游目的地和个体企业在实现大众旅游向更具竞争力、生态足迹更小的旅游形式转型方面的困难。
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引用次数: 2
Becoming immortal: future wellness and medical tourism markets 永垂不朽:未来健康和医疗旅游市场
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-10-05 DOI: 10.1108/jtf-05-2021-0119
D. Wright, Santa Zascerinska
PurposeIs humanity heading to immortal living? If so, what areas of society are playing an active role in achieving this? In order to understand this, the study explores the relationship between immortality and the wellness and medical tourism industry to seek potential relationships between them and ultimately, asks difficult questions about the growth of these tourism sectors and the potential need for greater regulation of them.Design/methodology/approachTaking a pragmatic philosophical approach and through the examination of refined information from secondary sources and published material and reports, the study presents original theoretical knowledge and a model exploring tourism and human immortality.FindingsThis paper argues that continued growth in the wellness and medical markets today could lead to a world where transhumanists and cyborgs are present in our world, even taking over from Homo sapiens. The study presents a model highlighting the potential role of wellness and medical tourism markets, illustrating the potential for future consumer services that could further fuel the search for immortality. Thus, how such markets and consumer desires are (in)directly supporting humanities desire for (non-human) immortal existence.Originality/valueToday, individuals are driven by wellness practices and medical and cosmetic desires and are willing to travel the globe in search of companies who are either capable of carrying out the desired procedures or seeking prices more affordable to them. This research offers novel insights into these complex relationships and maps the affiliation between wellness and medical practices and the concept of immortality.
人类正在走向永生吗?如果是这样,社会的哪些领域在实现这一目标方面发挥了积极作用?为了理解这一点,本研究探讨了不朽与健康和医疗旅游业之间的关系,以寻求它们之间的潜在关系,并最终提出了有关这些旅游部门增长的难题,以及对它们进行更大监管的潜在需求。设计/方法/方法采用实用的哲学方法,通过对二手资料和已出版材料和报告的精炼信息的检查,本研究提出了原始的理论知识和探索旅游业和人类不朽的模型。这篇论文认为,今天健康和医疗市场的持续增长可能会导致一个超人类主义者和半机械人出现在我们的世界,甚至取代智人。该研究提出了一个模型,突出了健康和医疗旅游市场的潜在作用,说明了未来消费者服务的潜力,这可能进一步推动对永生的追求。因此,这样的市场和消费者的欲望是如何直接支持人类对(非人类)不朽存在的渴望的。创意/价值如今,人们受到健康实践、医疗和美容需求的驱动,愿意周游全球,寻找能够执行所需程序或寻求更实惠价格的公司。这项研究为这些复杂的关系提供了新颖的见解,并描绘了健康和医疗实践以及永生概念之间的联系。
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引用次数: 3
Virtual spaces as the future of consumption in tourism, hospitality and events 虚拟空间是旅游、酒店和活动消费的未来
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-09-26 DOI: 10.1108/jtf-07-2022-0174
V. Filimonau, Mark Ashton, Uglješa Stankov
PurposeVirtual spaces, commonly referred to as the Metaverse, are predicted to disrupt consumption patterns in tourism, hospitality and events (THE) by shifting some user experiences to a virtual world. Scholarly investigations are necessitated to aid in an understanding of virtual spaces and the implications of their consumption for THE industries. This viewpoint outlines a provisional research agenda on virtual spaces.Design/methodology/approachTo inform its arguments, this viewpoint draws upon academic and grey literature surrounding the emerging topic of the Metaverse in THE industries.FindingsThe research agenda should consider four perspectives representing different actors of THE value chain, i.e. developers/suppliers, THE business professionals, customers and policymakers. The research agenda should also incorporate the wider spillover effects of consumption of virtual spaces which may stretch well beyond THE industries.Originality/valueThis viewpoint outlines some research directions which may aid different actors of THE value chain alongside academics in better understanding the emerging phenomenon of virtual spaces and comprehend the opportunities and challenges associated with their uptake by THE industries.
虚拟空间,通常被称为虚拟世界,预计将通过将一些用户体验转移到虚拟世界来颠覆旅游、酒店和活动(the)的消费模式。有必要进行学术调查,以帮助理解虚拟空间及其消费对工业的影响。这一观点概述了虚拟空间的临时研究议程。设计/方法论/方法为了说明其论点,该观点借鉴了围绕行业中新兴主题的虚拟世界的学术和灰色文献。研究结果研究议程应考虑代表价值链不同参与者的四个视角,即开发商/供应商、商业专业人士、客户和政策制定者。研究议程还应纳入虚拟空间消费的更广泛的溢出效应,这可能远远超出行业。原创性/价值本观点概述了一些研究方向,可以帮助价值链的不同参与者和学者更好地理解虚拟空间的新兴现象,并理解与行业采用虚拟空间相关的机遇和挑战。
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引用次数: 12
Guest editorial: Transformation and the regenerative future of tourism 嘉宾评论:旅游业的转型与再生未来
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-09-22 DOI: 10.1108/jtf-09-2022-284
I. Ateljevic, P. Sheldon
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引用次数: 5
Book review - Tourism Crises and Destination Recovery 书评-旅游危机与目的地复苏
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-09-22 DOI: 10.1108/jtf-09-2022-285
C. Webster
The cover features an active volcano, a visual that illustrates a clear environmental problem. [...]Chapters 4–12 each include a number of case studies illustrating detail about the issues covered within each chapter, which is another feature attractive to instructors. [...]if one uses single chapters in the book rather than uses the whole book as a holistic reading, the existence of a shorter reference section at the end of a shorter reading may be helpful. Since the book is pragmatic and looks upon the pragmatic aspects of destination recovery rather than more approaches to destination recovery, it is possible that a person may want more theory than the book offers.
封面上有一座活火山,这一视觉效果说明了一个明确的环境问题。[…第4-12章每一章都包括一些案例研究,详细说明每一章所涉及的问题,这是另一个吸引教师的特点。[…如果一个人使用书中的单个章节,而不是将整本书作为一个整体阅读,那么在一个较短的阅读结束时,存在一个较短的参考部分可能会有所帮助。由于这本书是实用主义的,并且着眼于目标恢复的实用方面,而不是更多的目标恢复方法,因此有可能一个人可能需要比书中提供的更多的理论。
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引用次数: 0
Acceptance and use of ICT in tourism: the modified UTAUT model 旅游业中ICT的接受和使用:改进的UTAUT模型
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-09-12 DOI: 10.1108/jtf-06-2021-0137
Md. Borak Ali, Rahat Tuhin, Md. Abdul Alim, M. Rokonuzzaman, Sheikh Matiur Rahman, Md. Nuruzzaman
PurposeThis study aims to investigate the technology usage behaviour of the tourists in line with the modified unified theory of acceptance and use of technology (UTAUT) model.Design/methodology/approachData were collected from a survey of 265 tourists using the random sampling technique. Partial least squares-based structural equation modelling (PLS-SEM) technique was used to analyze the data.FindingsThe findings revealed that performance expectancy, hedonic motivation and habit significantly influence the behavioural intention of tourists to use information and communication technology (ICT), while effort expectancy, social influence, and facilitating conditions do not have a significant influence. However, actual ICT usage behaviour largely depends on the behavioural intention of the tourists, and their habits, while the facilitating conditions do not have any influence in this case.Practical implicationsThe findings uncover the core factors influencing tourists' actual ICT use behaviour that can assist the concerned stakeholders in designing tourism planning and sales. The study results also offer pathways for the world's tourism industry for a healthy recovery from the COVID-19 pandemic.Originality/valueThe findings have made robust contributions by extending the existing UTAUT-based literature by adding two new moderators in the relationship between behavioural intention and actual ICT usage behaviour.
目的运用改进的技术接受与使用统一理论(UTAUT)模型,对游客的技术使用行为进行研究。设计/方法/方法采用随机抽样技术对265名游客进行调查。采用基于偏最小二乘的结构方程建模(PLS-SEM)技术对数据进行分析。结果表明,绩效期望、享乐动机和习惯对游客使用信息通信技术的行为意愿有显著影响,而努力期望、社会影响和便利条件对游客使用信息通信技术的行为意愿没有显著影响。然而,实际的ICT使用行为在很大程度上取决于游客的行为意图和习惯,而便利条件在这种情况下没有任何影响。研究结果揭示了影响游客实际信息通信技术使用行为的核心因素,可为相关利益相关者设计旅游规划和销售提供帮助。研究结果还为世界旅游业从COVID-19大流行中健康复苏提供了途径。原创性/价值这些发现通过在行为意图和实际ICT使用行为之间的关系中增加两个新的调节因子,扩展了现有的基于utaut的文献,做出了强有力的贡献。
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引用次数: 3
期刊
Journal of Tourism Futures
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