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Tourists' intention to visit green hotels: building on the theory of planned behaviour and the value-belief-norm theory 游客绿色酒店旅游意向:基于计划行为理论和价值信念规范理论
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-09-08 DOI: 10.1108/jtf-01-2022-0008
Muhammad Ashraf Fauzi, M. Hanafiah, V. Kunjuraman
PurposeThis study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.Design/methodology/approachA total of 160 valid questionnaire responses were collected via an online survey. The partial least square–structural equation modelling (PLS-SEM) technique was utilised to assess the study framework and the hypothesised relationship.FindingsThe study's results confirmed that tourists' intention to stay at a green hotel is directly influenced by their subjective norms and perceived behavioural control. Besides, the study confirms the insignificant relationship between green trust, personal norms and tourists' stay intention. On the other hand, perceived morals, responsibility, willingness to pay more and perceived consumer effectiveness were significant in explaining the customer's subjective norms, personal norms and perceived behaviour control.Research limitations/implicationsThe hotel industry may benefit from this empirical outcome to devise effective marketing strategies for retaining their customers, particularly in rejuvenating the impact of the COVID-19 pandemic on the industry.Practical implicationsThis study provides valuable practical implications for green hotel operators to develop effective strategies to attract tourists to green hotel visits.Originality/valueThis study is the first to integrate the extended TPB and VBN theory to understand tourist intention to visit a green hotel. Notably, the extended TPB and VBN theory was practical and helpful in predicting tourist intention to visit a green hotel.
目的本研究将计划行为理论(TPB)和价值信念规范理论(VBN)相结合,调查马来西亚游客参观绿色酒店的意愿和行为。设计/方法/方法通过在线调查共收集了160份有效问卷。偏最小二乘-结构方程建模(PLS-SEM)技术用于评估研究框架和假设关系。研究结果证实,游客入住绿色酒店的意愿直接受到他们的主观规范和感知行为控制的影响。此外,本研究还证实了绿色信任、个人规范与游客停留意愿之间的关系并不显著。另一方面,感知道德、责任、支付意愿和感知消费者有效性在解释顾客的主观规范、个人规范和感知行为控制方面具有重要意义。研究局限性/含义酒店业可能受益于这一实证结果,以制定有效的营销策略来留住客户,特别是在恢复新冠肺炎疫情对该行业的影响方面。实践意义本研究为绿色酒店运营商制定有效策略吸引游客参观绿色酒店提供了宝贵的实践意义。创意/价值本研究首次将扩展的TPB和VBN理论相结合,以了解游客参观绿色酒店的意图。值得注意的是,扩展的TPB和VBN理论在预测游客参观绿色酒店的意愿方面是实用的和有帮助的。
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引用次数: 14
Personalities shaping travel behaviors: post-COVID scenario 塑造旅行行为的个性:新冠疫情后的情景
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-08-31 DOI: 10.1108/jtf-02-2022-0043
A. Terzić, B. Petrevska, Dunja Demirović Bajrami
PurposeThis study aims to offer insights into a sounder understanding of tourist behavior and travel patterns by systematically identifying psychological manifestations reflected in the basic human value system in the pandemic-induced environment.Design/methodology/approachA large random sample (49,519 respondents from 29 European countries), generated from the core module Round 9 of the European Social Survey, was used. A post-COVID-19 psychological travel behavior model was constructed by using 12 variables within two opposing value structures (openness to change versus conservatism), shaping specific personalities.FindingsFour types of tourists were identified by using K-means cluster analysis (risk-sensitive, risk-indifferent, risk-tolerant and risk-resistant). The risk-sensibility varied across the groups and was influenced by socio-demographic characteristics, economic status and even differed geographically among nations and traveling cultures.Research limitations/implicationsFirst, data were collected before the pandemic and did not include information on tourism participation. Second, the model was fully driven by internal factors – motivation. Investigation of additional variables, especially those related to socialization aspects, and some external factors of influence on travel behaviors during and after the crisis, will provide more precise scientific reasoning.Originality/valueThe model was upgraded to some current constructs of salient short-term post-COVID-19 travel behavior embedded in the core principles of universal human values. By separating specific segments of tourists who appreciate personal safety and conformity, from those sharing the extensive need for self-direction and adventure, the suggested model presents a strong background for predicting flows in the post-COVID-19 era.
目的通过系统识别疫情环境中人类基本价值体系所反映的心理表现,为更好地理解游客行为和旅游模式提供依据。设计/方法/方法使用了来自欧洲社会调查第9轮核心模块的大型随机样本(来自29个欧洲国家的49,519名受访者)。利用开放与保守两种对立的价值结构中的12个变量,构建了新冠肺炎后心理旅行行为模型,塑造了特定的个性。结果通过k均值聚类分析,将游客分为风险敏感型、风险冷漠型、风险容忍型和风险抵抗型四种类型。不同群体的风险敏感性各不相同,并受到社会人口特征、经济地位的影响,甚至在不同国家和旅游文化之间存在地理差异。研究局限/影响首先,数据是在大流行之前收集的,不包括有关旅游参与的信息。第二,该模型完全由内部因素驱动——动机。调查其他变量,特别是与社会化方面有关的变量,以及危机期间和危机后影响旅行行为的一些外部因素,将提供更精确的科学推理。原创性/价值该模型被升级为当前构建的一些突出的短期后covid -19旅行行为,这些行为根植于人类普遍价值观的核心原则中。通过将重视个人安全和一致性的特定游客群体与具有广泛自我导向和冒险需求的游客群体区分开来,所建议的模型为预测后covid -19时代的客流提供了强大的背景。
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引用次数: 5
The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus 生态目的地形象在旅游动机与生态旅游意愿关系中的调节作用
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-08-22 DOI: 10.1108/jtf-01-2022-0014
Nguyen Thi Khanh Chi, Hanh Pham
PurposeThis study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.Design/methodology/approachThe study employs the convenience sampling method to develop a research sample, and the multivariate data analysis method to analyse the data of 435 valid observations collected in the structured questionnaire survey conducted in Vietnam.FindingsThe paper reports that the eco-destination image significantly strengthens the effects of four travel motives (i.e. excitement, escape, knowledge-seeking and self-development) on ecotourism intention. However, the moderating impact of eco-destination image on the link between socialising motive and ecotourism intention is insignificant.Originality/valueThis study is the first to shed light on the role of eco-destination image in strengthening the effects of travel motivations on ecotourism demand. The study provides a framework for segmenting promotion materials associated with destination image based on different types of customers' internal travel motivations. The framework includes four dimensions: (1) destination image reflecting enablers of excitement, (2) destination image reflecting enablers of escaping from daily life routine, (3) destination image reflecting enablers of knowledge-seeking and (4) destination image reflecting enablers of personal development.
目的研究生态目的地形象对旅游动机与生态旅游意向关系的调节作用。设计/方法/方法本研究采用方便抽样法开发研究样本,并采用多元数据分析方法对在越南进行的结构化问卷调查中收集的435个有效观察数据进行分析。结果生态目的地形象显著强化了刺激、逃避、求知和自我发展四种旅游动机对生态旅游意愿的影响。然而,生态目的地形象对社交动机与生态旅游意愿之间的联系的调节作用不显著。原创性/价值本研究首次揭示了生态目的地形象在强化旅游动机对生态旅游需求的影响中的作用。该研究提供了一个框架,根据不同类型的客户的内部旅行动机,细分与目的地形象相关的促销材料。该框架包括四个维度:(1)目的地图像反映刺激的促成因素;(2)目的地图像反映逃离日常生活的促成因素;(3)目的地图像反映求知的促成因素;(4)目的地图像反映个人发展的促成因素。
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引用次数: 3
Glocalizing tourism in Southeastern Nigeria: residents’ perspectives 尼日利亚东南部的旅游全球化:居民的视角
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-08-15 DOI: 10.1108/jtf-12-2021-0283
A. Eyisi, Emeka E. Okonkwo
PurposeThe purpose of this paper is to explore and understand the perceptions of residents of Southeastern Nigeria about glocalizing tourism in the region to help improve their support for the sustainability of the industry. Emphasis is laid on their expectations and strategies to maximize the positive impacts while minimizing the negative aspects in a bid to address their specific local needs.Design/methodology/approachThis paper adopts an ethnographic approach to explore the perspectives of key stakeholders in Southeastern Nigeria's tourism industry. These include traditional rulers, men, women and youth representatives, chief priests and local security agents. Decision-making theory is adopted to frame the study.FindingsThe findings identified residents' expectations from glocalizing tourism. They see tourism as an avenue for initiating community projects, creating jobs, patronizing farm produces, reviving cultural practices and addressing religious crises.Research limitations/implicationsThis research focused only on selected communities within Southeastern Nigeria. The implication is that the findings do not represent what obtains in other communities within the region. Future research should extend to these areas to have a deeper understanding of how residents perceive the glocalization of tourism.Practical implicationsAs the government and developers continue to invest in the tourism industry in the study area, glocalization could be a good way to address specific local needs and gain residents' support in the future.Originality/valueThis paper represents a new research approach for understanding the perceptions of residents about the Nigerian tourism industry.
目的本文的目的是探索和理解尼日利亚东南部居民对该地区旅游业全球化的看法,以帮助他们提高对该行业可持续性的支持。重点放在他们的期望和战略上,以最大限度地发挥积极影响,同时最大限度地减少负面影响,从而满足他们当地的具体需求。设计/方法论/方法本文采用人种学方法探讨尼日利亚东南部旅游业关键利益相关者的观点。其中包括传统统治者、男性、女性和青年代表、首席牧师和当地安全人员。本研究采用决策理论作为框架。调查结果确定了居民对旅游业全球化的期望。他们将旅游业视为启动社区项目、创造就业机会、赞助农产品、复兴文化习俗和解决宗教危机的途径。研究局限性/含义本研究仅针对尼日利亚东南部选定的社区。言下之意是,这些发现并不代表该地区其他社区的情况。未来的研究应该扩展到这些地区,以更深入地了解居民如何看待旅游业的全球化。实际意义随着政府和开发商继续投资研究区的旅游业,全球化可能是解决当地特定需求并在未来获得居民支持的好方法。独创性/价值本文为理解居民对尼日利亚旅游业的看法提供了一种新的研究方法。
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引用次数: 0
Book review - 100% Pure Future – New Zealand Tourism Renewed 书评-100%纯粹的未来-新西兰旅游业更新
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-08-10 DOI: 10.1108/jtf-06-2022-275
Ina Reichenberger
[...]the review copy is currently being enjoyed by my neighbour and prompts the occasional discussion. With the notable exceptions of Bamford, proposing specific measures for managing outdoor recreation in New Zealand's natural parks, and Becken, outlining a pathway towards carbon zero tourism, most contributions end where they could and arguably should become most interesting. Only few, it appears, are willing to acknowledge and face the discomfort that the envisioned renewal of New Zealand tourism would require.
[…我的邻居正在欣赏这篇评论,偶尔还会引起讨论。除了班福德(Bamford)提出了管理新西兰自然公园户外娱乐活动的具体措施,以及贝肯(Becken)概述了实现零碳旅游的途径之外,大多数贡献都结束在他们可能而且应该成为最有趣的地方。似乎只有少数人愿意承认并面对新西兰旅游业复兴所带来的不适。
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引用次数: 0
Webinar report - 100% Pure Future – New Zealand Tourism Renewed 网络研讨会报告- 100%纯净未来-新西兰旅游业复兴
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-08-10 DOI: 10.1108/jtf-06-2022-276
E. Raymond
[...]the recent announcement from Minister Stuart Nash that the Tourism Futures Taskforce will be shut down (Jamieson, 2021) was mentioned by several speakers with concerns raised regarding how the Taskforce's interim report recommendations will be implemented. Covid-19 has enabled New Zealand to better understand the value of the domestic tourism market, and simultaneously, New Zealanders have increased their connection with their own backyard and their sense of collectivism. [...]drawing on more than 30 years of experience in sustainable tourism development, Dave Bamford charted a path forward to balance the use and protection of New Zealand's national parks.
[…]几位发言者提到了斯图尔特·纳什部长最近宣布的旅游业未来工作组将关闭的消息(Jamieson,2021),并对工作组的中期报告建议将如何实施表示担忧。新冠肺炎使新西兰更好地理解了国内旅游市场的价值,同时,新西兰人也加强了与自己后院的联系和集体主义意识。[…]Dave Bamford借鉴了30多年的可持续旅游发展经验,为平衡新西兰国家公园的使用和保护制定了一条前进的道路。
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引用次数: 0
Guest editorial: The re-imagination of New Zealand tourism 嘉宾评论:新西兰旅游业的再想象
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-08-10 DOI: 10.1108/jtf-06-2022-277
Ina Reichenberger, I. Yeoman
Virtually, every country's tourist arrivals were affected and continued to be for most of the next two years with significantly reduced air transport links, border restrictions and entry barriers, self-isolation requirements and measures to reduce the spread of COVID-19 that impacted, especially hospitality businesses and also the way in which both the public and private tourism sectors were able to operate (UNWTO, 2020). The global tourism community recognised the potential positive implications of the crisis caused by COVID-19, and calls for a re-imagination of tourism towards a more sustainable and holistically beneficial approach were heard everywhere, including, of course, in New Zealand: a country known for marketing itself for over 20 years with the slogan “100% Pure New Zealand” (McClure, 2004) and its natural scenery as the main attraction for nearly four million international visitors per year. Using a prognosis–prediction paradigm from futures studies and a trend analysis approach, the authors forecast a series of tourist trends at the beginning of COVID-19 based upon a multitude of sources. At the heart of Fountain's (2021) paper is the relationship between economy and identity with food and representing both concepts;thus, the following question is propositioned “what role will – or could – food and drink play in a more resilient tourism future for the country?” Fountain observes that COVID-19 has accelerated a number of trends, which are likely to influence the resetting of tourism on a more resilient and regenerative pathway.
事实上,每个国家的游客都受到了影响,并在未来两年的大部分时间里继续受到影响,因为航空运输联系、边境限制和入境障碍、自我隔离要求和减少新冠肺炎传播的措施大幅减少,尤其是酒店业,以及公共和私营旅游部门的运营方式(UNWTO,2020)。全球旅游界认识到新冠肺炎造成的危机的潜在积极影响,并呼吁重新想象旅游业,采取更可持续和更全面的有益方法,新西兰:20多年来,该国一直以“100%纯新西兰”(McClure,2004)为口号进行营销,其自然景观是每年吸引近400万国际游客的主要景点。利用未来研究的预测范式和趋势分析方法,作者根据多种来源预测了新冠肺炎开始时的一系列旅游趋势。Fountain(2021)论文的核心是经济与食物身份之间的关系,并代表这两个概念;因此,提出了以下问题:“食品和饮料在国家更具弹性的旅游业未来将扮演什么角色?”Fountain观察到,新冠肺炎加速了许多趋势,这些趋势可能会影响旅游业重新走上更具弹性和再生的道路。
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引用次数: 0
Gender equality boost for regenerative tourism: the case of Karenni village Huay Pu Keng (Mae Hong Son, Thailand) 性别平等促进再生旅游:以泰国梅洪森Karenni村Huay Pu Keng为例
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-07-15 DOI: 10.1108/jtf-01-2022-0032
Brigitte Nitsch, Charlotte Vogels
PurposeThis paper display how “objectifying” forms of tourism can be converted into a more gender-equal regenerative tourism.Design/methodology/approachThe methodology generates shared understandings about the opportunities and challenges of implementing regenerative tourism by stimulating gender equality. The research design is based on qualitative research methods. Using a transformative tourism development process of the Karenni village Huay Pu Keng in Thailand, which is the first and only village that made this transition, the results of a process to stimulate the empowerment of women have been described.FindingsThe desk research and conversations reported in the findings of this paper provide important insights in the social impacts in relation to gender equality and women empowerment. The community has become a role model for transformative tourism in relation to gender equality. Findings included that women are more involved in tourism activities, which has created a positive shift towards a gender balance. However, there is still a difference in education and participation between men and women. The study further reveals how tourism contributes to enliven the indigenous traditions and cultures and be a model for future developments in creating life-long meaningful experiences.Originality/valueInsights of the first and only Karenni village that made a transition to community-based tourism demonstrate how the community has been empowered. It improved the gender balance to make strategic decisions towards transforming their futures. Exploring this process is therefore valuable, as it contains knowledge that can be advantageous for other communities and research.
本文展示了如何将“客体化”的旅游形式转化为更性别平等的再生旅游。设计/方法/方法该方法产生了关于通过促进性别平等来实施再生旅游的机遇和挑战的共同理解。研究设计基于定性研究方法。泰国的Karenni村Huay Pu Keng是第一个也是唯一一个实现这一转型的村庄,通过这一转型的旅游发展过程,本文描述了促进妇女赋权过程的结果。研究结果本文的研究结果中报告的桌面研究和对话提供了与性别平等和妇女赋权相关的社会影响的重要见解。该社区已成为与性别平等有关的变革旅游业的榜样。调查结果包括妇女更多地参与旅游活动,这为性别平衡创造了积极的转变。然而,男女之间在教育和参与方面仍然存在差异。该研究进一步揭示了旅游业如何有助于活跃土著传统和文化,并成为未来发展中创造终身有意义体验的典范。原创性/价值对第一个也是唯一一个过渡到以社区为基础的旅游的克伦尼村的见解表明,社区是如何被赋予权力的。它改善了性别平衡,以便为改变她们的未来做出战略决策。因此,探索这一过程是有价值的,因为它包含了对其他社区和研究有益的知识。
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引用次数: 3
Regenerative tourism: the challenge of transformational leadership 再生旅游业:转型领导的挑战
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-07-12 DOI: 10.1108/jtf-02-2022-0036
J. Cave, Dianne Dredge, Claudia van't Hullenaar, Anna Koens Waddilove, S. Lebski, Olivier Mathieu, Marta Mills, Pratishtha Parajuli, M. Pécot, N. Peeters, C. Ricaurte-Quijano, Charlotte Rohl, J. Steele, B. Trauer, Bernadette Zanet
PurposeThe aims of this paper are to share how one cohort of tourism practitioners viewed the transformative change needed within the tourism industry and to explore the implications for leadership in the future.Design/methodology/approachThe research design is based on a virtual whiteboard brainstorming activity incorporating both the individual and collective thinking of 20 participants in a global cohort class. Using conversational techniques to elicit cognitive knowledge and felt experience, the methodology generates shared understandings about the opportunities and challenges of implementing regenerative tourism.FindingsThe conversations reported in the findings of this paper provide important insights into the challenges and opportunities faced by tourism professionals as enablers of regenerative tourism. Findings included, first, that participants within the course demonstrated characteristics of transformational leadership including a strong moral positioning, embodied self-awareness, collaboration and collective action. Second, specific points of inertia that impede regenerative tourism are identified including embedded culture, power and organisational structures. Third, professionals are calling for practical tools, new frames of reference, and examples to help communicate regenerative tourism.Research limitations/implicationsThis is a viewpoint, not a research paper. Nonetheless, it provides a rich vein of future research in terms of disruptive pedagogy, potentially gendered interest in regenerative tourism, issues of transforming the next generation and power.Practical implicationsGovernance, organisational, destination management strategies, planning and policy frameworks, individual issues as well as contradictions within the tourism system were revealed. Transformative change in an uncertain future requires transformational leadership, characterised by moral character and behaviours that trigger empowered responses.Originality/valueThis paper shares insights from a unique global cohort class of tourism professionals wherein the challenges and opportunities for regenerative tourism are identified. The methodology is unusual in that it incorporates both individual and collective thinking through which shared understandings emerge.
本文的目的是分享一群旅游从业者如何看待旅游业所需的变革,并探讨未来领导力的影响。设计/方法/方法研究设计基于一个虚拟的白板头脑风暴活动,该活动结合了全球队列班20名参与者的个人和集体思维。使用对话技巧引出认知知识和感受经验,该方法产生关于实施再生旅游的机遇和挑战的共同理解。研究结果本文的研究结果中报告的对话为旅游业专业人士作为再生旅游的推动者所面临的挑战和机遇提供了重要的见解。研究结果包括,首先,课程参与者表现出变革型领导的特点,包括强烈的道德定位、具体的自我意识、合作和集体行动。其次,确定了阻碍再生旅游的具体惯性点,包括内在文化、权力和组织结构。第三,专业人士呼吁提供实用工具、新的参考框架和例子,以帮助宣传再生旅游。研究局限/启示这是一个观点,而不是一篇研究论文。尽管如此,它为未来的研究提供了丰富的脉络,包括颠覆性教学法、对再生旅游的潜在性别兴趣、改变下一代和权力的问题。实际意义揭示了治理、组织、目的地管理策略、规划和政策框架、个别问题以及旅游系统内的矛盾。在不确定的未来中,变革需要变革型领导,其特点是道德品质和引发授权反应的行为。原创性/价值本文分享了一个独特的全球旅游专业人士群体的见解,其中确定了再生旅游的挑战和机遇。这种方法的不同寻常之处在于,它结合了个人和集体的思考,从而产生了共同的理解。
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引用次数: 6
Lessons from COVID-19 for the future: destination crisis management, tourist behaviour and tourism industry trends 2019冠状病毒病对未来的启示:目的地危机管理、游客行为和旅游业趋势
IF 6.7 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-07-08 DOI: 10.1108/jtf-02-2022-0059
C. Aldao, D. Blasco, Manel Poch Espallargas
PurposeThis research aims at arriving at a broad scope of the lessons learnt after two years of the coronavirus disease 2019 (COVID-19) pandemic outbreak by analysing the catalyst and inhibiting factors within three aspects of the tourism sector: destination crisis management, tourist behaviour and tourism industry trends.Design/methodology/approachThe methodology of this paper involves semi-structured interviews with high-ranking European travel agents as the agents represent the intermediates between the tourism offer and demand.FindingsData obtained from travel agents disclosed the factors that catalysed and inhibited the destination, the behaviour of tourists and the tourism industry trends. By contrasting data with previous literature, constructing an overview of the positive and negative outcomes of the pandemic in the tourism sector is possible.Practical implicationsGovernments, destination marketing and management organisations and tourism and hospitality organisations could learn from the lessons of COVID-19 outbreak to cope better with future disruptive events affecting the tourism industry.Originality/valueThe paper is novel as it is the first overview that attempts to synthesise the lessons from the COVID-19 pandemic in the tourism sector by analysing tourism sector's three dimensions: the destination, the tourists and the industry.
目的本研究旨在通过分析旅游业三个方面的催化剂和抑制因素:目的地危机管理、游客行为和旅游业趋势,总结2019冠状病毒病(新冠肺炎)爆发两年后的广泛经验教训。设计/方法论/方法论本文的方法论涉及对欧洲高级旅行社的半结构化采访,因为这些旅行社代表了旅游供需之间的中间人。从旅行社获得的数据揭示了促进和抑制目的地、游客行为和旅游业趋势的因素。通过将数据与以往文献进行对比,可以对旅游业疫情的积极和消极结果进行概述。实际意义政府、目的地营销和管理组织以及旅游和酒店组织可以从新冠肺炎疫情中吸取教训,更好地应对未来影响旅游业的破坏性事件。创意/价值这篇论文很新颖,因为它是第一篇概述,试图通过分析旅游业的三个维度:目的地、游客和行业,综合旅游业新冠肺炎疫情的教训。
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引用次数: 7
期刊
Journal of Tourism Futures
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