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Journal of Media Ethics最新文献

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Building Trust and Accountability: What Journalists Can Learn from Critics and Engagement with the Public 建立信任和问责制:记者可以从批评和与公众接触中学到什么
IF 1.9 3区 哲学 Q3 COMMUNICATION Pub Date : 2023-06-21 DOI: 10.1080/23736992.2023.2227467
Yayu Feng
This article discusses the history and principles behind ChatGPT and potential ethical issues that could arise with its usage by academics and researchers. The authors placed their analysis in the broader context of AI advancements, machine learning, and natural language processing for research and scholarly publishing. They found the potential for bias in the training data and coding process the AI language models can be detrimental to science. The article discussed the ethical considerations with issues of copyright, citation practices
本文讨论了ChatGPT背后的历史和原则,以及学者和研究人员使用ChatGPT时可能出现的潜在伦理问题。作者将他们的分析放在人工智能进步、机器学习和自然语言处理研究和学术出版的更广泛背景下。他们发现,人工智能语言模型在训练数据和编码过程中可能存在偏见,这对科学是有害的。文章从版权、引文实践等方面讨论了伦理问题
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引用次数: 0
Ethics, Crisis Communication, and Gucci’s Blackface Sweater 道德、危机沟通和古驰的黑脸毛衣
IF 1.9 3区 哲学 Q3 COMMUNICATION Pub Date : 2023-04-03 DOI: 10.1080/23736992.2023.2193946
Ginny Whitehouse
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引用次数: 0
Recommendations for a Healthy Digital Public Sphere 关于健康数字公共领域的建议
IF 1.9 3区 哲学 Q3 COMMUNICATION Pub Date : 2023-03-30 DOI: 10.1080/23736992.2023.2193970
Kalli Giannelos
ABSTRACT As the multiple issues of the digital public sphere threaten our democracies and the cohesion of our societies, most attempts for a betterment of the digital networks and platforms revolve around a risk-response approach. This paper takes the opposite approach and develops a positive definition of the ideal ethical public sphere, combining normative features with original taxonomies. In view of defining common standards for a healthy digital public sphere, this paper offers an interdisciplinary literature review, and original recommendations, before discussing potential leverages for implementing these changes. The suggested ethical normative features derive from a positive approach to the digital public sphere, as ideal common standards. Sustained by the underlying assumption that the composite landscape of the media ecosystem and its different layers (networks, platforms, users) cannot be steered by government regulations alone, the normative (deontological) approach serves to understand and justify the need for a normative approach, to help envision new pathways for an ethical transformation.
随着数字公共领域的多重问题威胁到我们的民主和社会凝聚力,大多数改善数字网络和平台的尝试都围绕着风险应对方法。本文采取了相反的方法,并将规范性特征与原始分类法结合起来,对理想的伦理公共领域进行了积极的定义。鉴于为健康的数字公共领域定义共同标准,本文在讨论实施这些变化的潜在影响之前,提供了跨学科的文献综述和原始建议。建议的道德规范特征源于对数字公共领域的积极态度,作为理想的共同标准。基于这样一个基本假设:媒体生态系统及其不同层面(网络、平台、用户)的复合景观不能仅由政府法规来控制,规范(义务论)方法有助于理解和证明规范方法的必要性,帮助设想道德转型的新途径。
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引用次数: 0
Creation of a Code of Ethics for Influencer Marketing: The Case of the Czech Republic 建立网红营销道德准则:捷克共和国的案例
IF 1.9 3区 哲学 Q3 COMMUNICATION Pub Date : 2023-03-27 DOI: 10.1080/23736992.2023.2193958
Nina Ortová, Denisa Hejlová, David Weiss
ABSTRACT Influencer marketing is an increasingly important and ubiquitous component of strategic communication campaigns, yet one that remains ethically fraught, due largely to the nonexistence of, and objections to, ethics codes and/or regulation guiding its use or disclosure. This article describes a unique academic/industry hybrid study conducted in the Czech Republic combining (a) mixed-methods research in which marketing professionals, industry associations, influencers, and consumers served as participants and (b) a case study of the subsequent development and implementation of – and positive responses to – that nation’s first “Fair Influencer” Code of Ethics, whose content was based directly on the research findings. To date, the Code has 150 signatories, representing all constituencies of the influencer-marketing sphere, and has been lauded by Czech and Slovak consumer and media outlets as well as influencers themselves, suggesting the applicability of similar efforts in other nations where influencer marketing thrives but still lacks – and encounters resistance to – ethical or regulatory oversight.
网红营销是战略传播活动中越来越重要和无处不在的组成部分,然而,由于道德准则和/或指导其使用或披露的法规的不存在和反对,它仍然充满了伦理问题。本文描述了在捷克共和国进行的一项独特的学术/行业混合研究,结合了(a)营销专业人员、行业协会、网红和消费者作为参与者的混合方法研究,以及(b)对该国首个“公平网红”道德准则的后续发展和实施以及积极回应的案例研究,其内容直接基于研究结果。迄今为止,该准则已有150个签署国,代表了网红营销领域的所有群体,并得到了捷克和斯洛伐克消费者和媒体机构以及网红本人的赞扬,这表明类似的努力适用于其他国家,在这些国家,网红营销蓬勃发展,但仍然缺乏道德或监管监督,并且遇到了阻力。
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引用次数: 0
Avoid Offensive Acts by Respecting Human Dignity and Growing Cultural Knowledge 通过尊重人的尊严和增长文化知识来避免冒犯行为
IF 1.9 3区 哲学 Q3 COMMUNICATION Pub Date : 2023-03-27 DOI: 10.1080/23736992.2023.2194293
Carrie La Ferle
Concerns about fake news, corrupt governments, and fragile economies are driving distrust across the globe along with increasing class divisions. These are the findings of the 2023 Edelman Trust Barometer which surveyed over 32,000 people across 28 countries. Nearly two thirds of the respondents observed an ‘unprecedented lack of civility and mutual respect in society” (Edelman, 2023). Should we be surprised then by companies such as Gucci promoting an offensive culturally insensitive sweater? Ironically, we should because the Trust Barometer also found business as the only institution viewed by respondents as ethical and competent (Edelman, 2023). Yet the report did warn about the increased pressure on businesses to do right by society or face “being politized when engaging in contentious issues” (Myers, 2023). The question then becomes, how can businesses rise to societal expectations, emerging as ethical forces for good, across increasingly diverse and polarized consumers? Trust is garnered by companies that behave ethically and ethical behavior in today’s world demands cultural understanding. Culture is a system of learned and shared meanings (Geertz, 1973; Hofstede, 1997). As such culture can be examined from global, national, religious, or generational lines, as well as ethnic or racial perspectives, gender orientations, or even across organizations and brands (Gudykunst, 2003). Whatever the context being examined, culture is critically important to understand because it impacts the beliefs, values, and norms of the people of interest (de Mooij, 2013; Markus & Kitayama, 1991). In the case of Gucci, we see how trust was eroded and people were hurt by the decision to produce and market the Balaclava knit top (blackface sweater). Whether consciously aware of or not to the offensive nature of the product, developing an object for profit with little regard for the origin of the idea or the deep-rooted meaning behind an image is irresponsible and unethical. What Gucci and other companies must do is to make an ethical commitment to treating people with human dignity first (Donaldson, 1996) rather than developing objects for profit with little cultural consideration. Effective communication requires advertisers to be culturally sensitive to their target audience when encoding messages because the messages are being decoded by the target with their own values, life experiences, and perspectives (de Mooij, 2013). Drawing from McGuire’s (1969) model of persuasive communication we can see the complex influence of culture on the communication process. Culture influences the creation of a message (sender’s culture), the message itself, and the context within which advertising, and communication occur (medium), as well as how recipients process the information (consumer/recipient’s culture). If a brand such as Gucci is only focused on getting the next potential product to market without investing in understanding how consumers may receive the product or m
对假新闻、腐败政府和脆弱经济的担忧正在全球范围内引发不信任,同时加剧了阶级分化。这些是2023年爱德曼信任晴雨表的调查结果,该调查对28个国家的3.2万多人进行了调查。近三分之二的受访者观察到“社会中前所未有的缺乏文明和相互尊重”(Edelman, 2023)。那么,我们应该对古驰(Gucci)等公司推广一种冒犯性的、对文化不敏感的毛衣感到惊讶吗?具有讽刺意味的是,我们应该这样做,因为信任晴雨表还发现,企业是被受访者视为道德和能力的唯一机构(Edelman, 2023)。然而,该报告确实警告说,企业面临的压力越来越大,要么为社会做正确的事,要么面临“在参与有争议的问题时被政治化”(Myers, 2023)。那么问题就变成了,企业如何才能达到社会的期望,在日益多样化和两极化的消费者中成为向善的道德力量?信任是由有道德行为的公司获得的,而当今世界的道德行为需要文化理解。文化是一个学习和共享意义的系统(Geertz, 1973;霍夫斯泰德,1997年)。这样的文化可以从全球,国家,宗教,或代际线,以及民族或种族的角度,性别取向,甚至跨组织和品牌进行检查(Gudykunst, 2003)。无论考察何种背景,理解文化都是至关重要的,因为它会影响相关人群的信仰、价值观和规范(de Mooij, 2013;Markus & Kitayama, 1991)。在古驰的案例中,我们看到信任是如何被侵蚀的,人们是如何因为生产和销售巴拉克拉瓦针织上衣(黑脸毛衣)的决定而受到伤害的。无论是否有意识地意识到产品的冒犯性,开发一种以利润为目的的产品,而不考虑创意的起源或图像背后根深蒂固的含义是不负责任和不道德的。Gucci和其他公司必须做的是做出道德承诺,首先以人的尊严对待人(Donaldson, 1996),而不是在没有文化考虑的情况下为利润而开发对象。有效的沟通要求广告商在编码信息时对目标受众具有文化敏感性,因为目标受众正在用自己的价值观、生活经历和观点对信息进行解码(de Mooij, 2013)。从McGuire(1969)的说服传播模型中,我们可以看到文化对传播过程的复杂影响。文化影响信息的创造(发送者的文化)、信息本身、广告和传播发生的背景(媒介),以及接收者如何处理信息(消费者/接收者的文化)。如果像古驰这样的品牌只专注于将下一个潜在产品推向市场,而不投资于了解消费者可能会如何接受产品或信息,尤其是那些可能已经沉浸在创造者之外的文化中的产品或信息,那么他们就是在不尊重消费者的人性尊严。时尚和广告传达的不仅仅是服装和信息,它们还传达了主流的意识形态信仰、社会规范和文化价值观(Frith, 1998;Pollay, 1986)。
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引用次数: 0
The Gucci “Wool Balaclava Jumper” Case is a Listening Failure; It Will Happen Again 古驰“羊毛巴拉克拉瓦套头衫”案是一个倾听失败;它会再次发生
IF 1.9 3区 哲学 Q3 COMMUNICATION Pub Date : 2023-03-26 DOI: 10.1080/23736992.2023.2194291
Monique L. R. Luisi
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引用次数: 0
Ethics in Fashion and Gucci’s Blackface Sweater; Will the Fashion Industry Finally Learn from Its Mistakes? 时尚伦理与古驰的黑脸毛衣时装业最终会从错误中吸取教训吗?
IF 1.9 3区 哲学 Q3 COMMUNICATION Pub Date : 2023-03-26 DOI: 10.1080/23736992.2023.2194289
Faren Karimkhan
The fashion industry has faced many criticisms of racial insensitivity in recent years. In December of 2018, luxury brand Prada was criticized for displaying merchandise and storefront figurines that resembled blackface (Bhattarai, 2020), while earlier in the same year, H&M received backlash for its’ monkey sweater (Selk, 2018). The fact that the Gucci Blackface sweater controversy occurred soon after these incidents is concerning, as it undermines the credibility of the brands’ promises to prioritize diversity and raises the question of “will the industry ever learn from its mistakes when similar controversies arise too frequently?” The problem with the Gucci Blackface sweater controversy extends beyond a mere issue of “design gone wrong.” It reveals a more profound problem within the fashion industry, and that is the lack of diversity and underrepresentation of diverse voices in decision-making positions. The design and production of high-end fashion products involve several stages of approval, from the initial concept to the final product. The fact that a product with blatantly offensive racial connotations could make it to the shelves highlights the absence of diversity within the fashion industry, which cannot be overlooked. A common response to crises around offensive products, including the response from Gucci, is acknowledging the lack of diversity. But simply hiring individuals from diverse backgrounds or having a person of color present in the room does not come close to a real and effective solution. G. B. Saunders (pseudonym), in an article on Colorlines, wrote:
近年来,时装业面临着许多对种族不敏感的批评。2018年12月,奢侈品牌普拉达(Prada)因展示类似黑脸的商品和店面小雕像而受到批评(Bhattarai, 2020),而同年早些时候,H&M因其“猴子毛衣”(Selk, 2018)而遭到抨击。在这些事件发生后不久就发生了古驰黑脸毛衣争议,这一事实令人担忧,因为它破坏了这些品牌优先考虑多样性的承诺的可信度,并引发了一个问题:“当类似的争议频繁出现时,这个行业会从错误中吸取教训吗?”古驰黑脸毛衣争议的问题不仅仅是“设计出错”的问题。它揭示了时尚行业内一个更深刻的问题,那就是决策职位缺乏多样性,不同声音的代表性不足。从最初的概念到最终的产品,高端时尚产品的设计和生产涉及几个阶段的审批。一款带有公然冒犯性种族内涵的产品能够登上货架,这一事实突显出时尚行业缺乏多样性,这是不容忽视的。对冒犯性产品引发的危机,包括古驰的回应,普遍的回应是承认缺乏多样性。但是,仅仅雇佣来自不同背景的人或让有色人种的人在场,并不是一个真正有效的解决方案。g.b.桑德斯(化名)在一篇关于“肤色线”的文章中写道:
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引用次数: 0
On Ethically Informing Citizens About Political Conspiracies 论道德地告知公民政治阴谋
IF 1.9 3区 哲学 Q3 COMMUNICATION Pub Date : 2023-03-23 DOI: 10.1080/23736992.2023.2193956
J. Varelius
ABSTRACT Conspiracy theorizing can sometimes have regrettable features that speak for suppressing it. Yet, given that an adequately knowledgeable citizenry is a prerequisite of a healthy democracy, the public should be informed about politically important events, including political conspiracies. In this article, I focus on the relationship between informing citizens about political conspiracies and the kind of conspiracy theorizing that arguably should be suppressed. More precisely, I maintain that informing citizens about political conspiracies threatens to lead to the kind of conspiracy theorizing there is reason to suppress, and I examine how the potential drawback ought to be dealt with. I propose that informing citizens about political conspiracies should both proceed in light of pertinent research on conspiracy theorizing and pay heed to adequate knowledge about the circumstances in which conspiracies are publicized.
阴谋论有时会有令人遗憾的特点,说明它应该被压制。然而,鉴于知识渊博的公民是健康民主的先决条件,公众应该了解政治上重要的事件,包括政治阴谋。在这篇文章中,我关注的是告知公民政治阴谋和应该被压制的阴谋论之间的关系。更准确地说,我坚持认为,告知公民政治阴谋可能会导致有理由压制的那种阴谋论,我研究了应该如何处理潜在的缺点。我建议,告知公民关于政治阴谋的信息,既要根据有关阴谋论的研究进行,也要注意对阴谋被公开的环境有足够的了解。
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引用次数: 0
Consumer Perceptions of Ad Ethicality in Loot Box Promotions 消费者对战利品箱促销广告道德的看法
IF 1.9 3区 哲学 Q3 COMMUNICATION Pub Date : 2023-03-21 DOI: 10.1080/23736992.2023.2193948
K. Kelling, Samuel M. Tham
ABSTRACT This study offers gamers’ insights to a worldwide popular loot-box game that is widely associated with gambling: FIFA. Through an ethical lens, this study looks at how gamers perceive loot-box promotions, their enduring attitudes toward the game, as well as the role of gaming addictions. A mixed-method study revealed that while gamers found loot boxes and promotions ethically questionable, gaming addiction is positively correlated with perceived ad ethicality, suggesting coping and possible cognitive dissonance.
这项研究为玩家提供了一款全球流行的战利品盒游戏的见解,这款游戏与赌博有着广泛的联系:FIFA。通过道德视角,该研究着眼于玩家如何看待战利品箱促销,他们对游戏的持久态度,以及游戏成瘾的作用。一项混合方法研究显示,尽管玩家认为战利品盒和促销活动存在道德问题,但游戏成瘾与感知到的广告道德正相关,这表明应对和可能的认知失调。
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引用次数: 0
Brand Integration, Disclosure, and Ethics in Child-Targeted YouTube Videos: A Content Analysis 针对儿童的YouTube视频中的品牌整合、信息披露和伦理:内容分析
IF 1.9 3区 哲学 Q3 COMMUNICATION Pub Date : 2022-12-22 DOI: 10.1080/23736992.2022.2158829
Eunjoo Choi
ABSTRACT This content analysis explores how often implicit brand integrations occur in YouTube videos that were created for child viewers. The study also investigates how often advertising disclosures appear along with the videos that include brand integration. Results indicate that brand integration occur the most often as a branded product becomes a prop or in the background (i.e. product placement), and this type of brand integration tends to have the least advertising disclosure. Brand integration with influencers actively using/interacting with the branded products in the video (i.e. product integration) followed the official advertising disclosure policy the most. Moreover, product integration was more likely to show the disclosure of advertising at the beginning and the end of the videos than product placement. The blind spot in advertising disclosure policy for implicit brand integration techniques on child-friendly YouTube channels should be reconsidered.
本内容分析探讨了为儿童观众创建的YouTube视频中隐含品牌整合的频率。该研究还调查了广告披露与包含品牌整合的视频一起出现的频率。结果表明,当品牌产品成为道具或成为背景(即植入式广告)时,品牌整合最常发生,而这种类型的品牌整合往往具有最少的广告披露。网红在视频中积极使用/互动品牌产品(即产品整合)的品牌整合最遵循官方广告披露政策。此外,产品整合比植入式广告更有可能在视频的开头和结尾显示广告的披露。对儿童友好型YouTube频道的隐性品牌整合技术的广告披露政策盲点需要重新思考。
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引用次数: 1
期刊
Journal of Media Ethics
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