Journal of Advances in Management Research最新文献

Purpose

This study attempts to enrich the digital content marketing (DCM) literature by identifying consumer-based DCM consumption motives and the preferable content dissemination platforms and formats to fulfil these motives exclusively in the context of beauty brands.

Design/methodology/approach

Thematic analysis has been used as the qualitative technique for the study. In-depth interviews in a semi-structured format were conducted with 30 consumers who were mandated to be active followers of at least one beauty content creator on digital/social media platforms. Utilising NVivo 11.0, transcripts were analysed.

Findings

The findings reveal seven consumer-based DCM consumption motives: authenticity, economic, exploration, functional, hedonic, suitability and purchase decision. Further, the findings also demonstrate the most preferred content dissemination platforms and formats, namely digital channels of content creators, customers' reviews and social media (Instagram and YouTube) to fulfil these motives.

Research limitations/implications

The study advances the existing literature by exploring novel consumer-based DCM consumption motives postulated as “antecedents to digital content marketing”. Moreover, it also enriches practical knowledge as the efficient and effective application of the research findings can prove fruitful to beauty brands employing DCM as the primary marketing tool.

Originality/value

This study makes a distinctive contribution by promoting work on unexplored areas of digital content marketing. It proposes content strategies for beauty brands and digital content creators to augment the digital content creation, dissemination and evaluation process. Furthermore, it also outlines the research topics that future scholars can focus on to advance the DCM literature.

Purpose

The manufacturing sector is witnessing the need to continuously improve overall performance by eliminating inefficiencies in the supply chain. The adoption of lean concepts to address wasteful or non-value-adding activities in the supply chain is crucial. This article determines key factors of lean supply chain management (LSCM) for continuous improvement in the manufacturing sector.

Design/methodology/approach

The methodology comprises three steps. The first step identifies critical factors of LSCM in manufacturing from prior research and a series of expert consultations. Critical factors are identified and validated that industries can leverage to attain their lean goals. The second step uses the decision-making and trial evaluation laboratory (DEMATEL) method to determine the causal relationship among the factors. DEMATEL analysis categorizes factors into cause and effect, which will assist industry personnel in decision-making. The third step involves further data analysis to visualize the importance of the most critical factors. It develops a machine learning (ML) model in the form of a decision tree that helps in assessing the factors into cause or effect groups via a threshold value of expert ratings.

Findings

IT tools, JIT manufacturing and material handling and logistics form the most critical factors for LSCM implementation.

Originality/value

The analysis from DEMATEL and ML together will be beneficial for manufacturing practitioners to improve the supply chain performance based on the identified factors and their criticality towards LSCM implementation.

Purpose

The study examines the IPO resilience grounded on the firm’s intrinsic factors.

Design/methodology/approach

We examine the association of IPO performance and post-listing firm’s performance with issuers' pre-listing financial and qualitative traits using panel data regression.

Findings

IPOs floated in the Indian market from July 2009 to March 31, 2022, evince the notable influence of issuers' pre-IPO fundamentals and legitimacy traits on IPO returns and post-listing earning power. Where the pandemic’s favorable impact is discerned on the post-listing year earning power of the issuer firms, the loss-making issuers appear to be adversely affected by the Covid disruption. Perhaps, the successful listing equipped the issuers with the financial flexibility to combat market challenges vis-à-vis failed issuers deprived of desired IPO proceeds.

Research limitations/implications

High initial returns followed by a declining pattern substantiate the retail investors to be less informed vis-à-vis initial investors, valuers and underwriters, who exit post-listing after profit booking. Investing in the shares of the newly listed ventures post-listing in the secondary market can shield retail investors from the uncertainty losses of being uninformed. The IPO market needs stringent regulations ensuring the verification of the listing valuation, the firm’s credentials and the intent of utilizing IPO proceeds. Healthy development of the IPO market merits reconsidering the listing of ventures with weak fundamentals suspected to withstand the market challenges.

Originality/value

Given the tremendous rise in the new firm venturing into the primary market and the spike in IPOs countering the losses immediately post-opening, the study examines the loss-making and young firms IPOs separately, adding novelty to the study.

Purpose

This study examines the evidence of the impact of climate change on the financial performance of basic materials companies in Vietnam.

Design/methodology/approach

The research sample includes eighty-two basic materials companies listed on the Vietnamese stock market from 2003 to 2022. This study used one-way and two-way fixed-effects feasible generalized least squares (FGLS) estimation methods.

Findings

Climate change, measured through variables including changes in temperature, average rainfall, greenhouse gas emissions and rising sea levels, has a negative impact on the financial performance of companies in this industry. The study also found that, with rising temperatures, the financial performance of steel manufacturing companies decreased less than that of coal mining and forestry companies, but increasing greenhouse gases and rising sea levels reduced the financial performance of steel companies. We did not find evidence of any difference in the impact of climate change on the financial performance of basic materials companies before and after the UN Climate Change Conference (COP 21). This is a new finding, which is consistent with empirical studies in Vietnam and different from previous studies in that it provides new evidence on the impact of climate change on the financial performance of basic materials companies in the Vietnamese market and cross-checks the impact of climate change by sector and over time.

Originality/value

To the best of our knowledge, this is one of the first articles on climate change and the financial performance of basic materials companies.

Purpose

The apparel and textile sector poses a significant environmental challenge due to its substantial contribution to pollution in the form of air, water and soil pollution. To combat these issues, the adoption of sustainable practices is essential. This study aims to identify and analyse the barriers that hinder the progress of sustainability in the apparel and textile industry. By consulting experts in the field, critical barriers were identified and given special attention.

Design/methodology/approach

To achieve the research objective, an integrated approach involving Interpretive Structural Modelling (ISM) and fuzzy MICMAC decision-making techniques was employed. The results were further validated through the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method.

Findings

The findings highlight that barrier related to clothing disposal, inadequate adaptation to modern technology, challenges affecting sector efficiency and issues related to fashion design are crucial in influencing the remaining six barriers. Based on the outcomes of the DEMATEL method, a comprehensive cause-and-effect diagram was constructed to gain a deeper understanding of these challenges.

Practical implications

This research provides valuable insights for policymakers and stakeholders in the apparel and textile industry. It offers a strategic framework to address and overcome sustainability barriers, promoting the development of a more environmentally responsible and resilient sector.

Originality/value

The purpose of this research is to conduct an in-depth investigation of the barriers apparel and textile sectors. It is feasible that both the management team and the medical experts who provide direct patient care could benefit from this research.

Purpose

The accelerating business transformation through Industry 4.0 (I4.0) is expected to create significant value in the manufacturing industry by delivering considerably high productivity, superior quality, better efficiency and effectiveness. However, its evolutionary processes have far-reaching challenging for humanity. This has triggered a need to analyze the impact of I4.0 on various people-centric variables (PCVs).

Design/methodology/approach

This paper attempts to analyze the interrelationship dynamics between the PCVs in the current digital-industry ecosystem using a focus-group approach and causal loop diagrams. Application of the SWARA (stepwise weight assessment ratio analysis) methodology has provided its prioritized ranking in terms of importance.

Findings

The study has highlighted that I4.0 has a significant influence on five of the 13 PCVs – human quality of life, digital dexterity, high-skilled talent, low-skilled employment and creativity which contribute to 80% of the total impact.

Originality/value

The prioritized weights of the human factors from the SWARA approach have facilitated the assessment of the Human Resource Development Index (HRDI). The study is also contributing in enriching the literature on the human impact of the growing I4.0 and triggered the researchers to study further its adverse impact on critical human factors.

Key points

1. The paper pertains to debates on a very critical issue of impact of integration of the current intelligent digital technologies in manufacturing and services to transform businesses to be more flexible and agile.

2. This paper features I4.0 as a technology that allows integration of new products in the existing production lines, one-off manufacturing runs and high mix manufacturing.

3. The paper also highlights major adjustments in operational activities, processes, supply chain, and organizational redesign due to I4.0 adoption.

4. The current research study has significantly enriched the literature on the I4.0 impact on people-centric variables (PCVs) using the SWARA method. The use of the Causal Loop Diagram has very aptly brought out the type of causality (polarity) between the different PCVs in the growth of I4.0.

Purpose

Traditional case-adaptation methods have poor accuracy, low efficiency and limited applicability, which cannot meet the needs of knowledge users. To address the shortcomings of the existing research in the industry, this paper proposes a case-adaptation optimization algorithm to support the effective application of tacit knowledge resources.

Design/methodology/approach

The attribute simplification algorithm based on the forward search strategy in the neighborhood decision information system is implemented to realize the vertical dimensionality reduction of the case base, and the fuzzy C-mean (FCM) clustering algorithm based on the simulated annealing genetic algorithm (SAGA) is implemented to compress the case base horizontally with multiple decision classes. Then, the subspace K-nearest neighbors (KNN) algorithm is used to induce the decision rules for the set of adapted cases to complete the optimization of the adaptation model.

Findings

The findings suggest the rapid enrichment of data, information and tacit knowledge in the field of practice has led to low efficiency and low utilization of knowledge dissemination, and this algorithm can effectively alleviate the problems of users falling into “knowledge disorientation” in the era of the knowledge economy.

Practical implications

This study provides a model with case knowledge that meets users’ needs, thereby effectively improving the application of the tacit knowledge in the explicit case base and the problem-solving efficiency of knowledge users.

Social implications

The adaptation model can serve as a stable and efficient prediction model to make predictions for the effects of the many logistics and e-commerce enterprises' plans.

Originality/value

This study designs a multi-decision class case-adaptation optimization study based on forward attribute selection strategy-neighborhood rough sets (FASS-NRS) and simulated annealing genetic algorithm-fuzzy C-means (SAGA-FCM) for tacit knowledgeable exogenous cases. By effectively organizing and adjusting tacit knowledge resources, knowledge service organizations can maintain their competitive advantages. The algorithm models established in this study develop theoretical directions for a multi-decision class case-adaptation optimization study of tacit knowledge.

Purpose

The purpose of this paper is to investigate the moderating effect of homophily between trust in social media influencers (SMIs) and credibility of the post in influencer marketing by incorporating the similarity attraction theory (SAT) and analysing the effect of trust in SMIs on online purchase intention and credibility of the post. This study also explored the mediating role of influencers’ credibility of the post between trust in SMIs and online purchase intention.

Design/methodology/approach

The data were collected from 417 respondents in Jaipur, India, using an online questionnaire via Google Forms. A convenience sampling technique was employed to collect the data. Partial least squares structural equation modelling (PLS-SEM) was used to test the proposed hypotheses with the help of SmartPLS version 4.

Findings

The results exhibit a positive and significant influence of trust in SMIs on credibility of the post and online purchase intention. Also, this study found a positive and significant relationship between credibility of the post and online purchase intention. Additionally, credibility of the post had a positive and significant mediation role in the relationship between trust in SMIs and online purchase intention. In addition, homophily positively moderated the relationship between trust in SMIs and credibility of the post.

Practical implications

The findings of this study can be used by marketing professionals working in the e-commerce industry to ensure their continued in success using the right influencers for their specific target audiences and help them create and implement more effective promotional strategies, increasing brand awareness, announcing sales, using them for creative content and so on.

Originality/value

Until now, there has been no study in the Indian context that has tested the moderation effect of homophily between the trust in SMIs and credibility of the post by incorporating the SAT, according to the researchers’ knowledge. Furthermore, this novel piece of research explored the relationship between trust in SMIs and online purchase intention with credibility of the post as a mediator.

Purpose

Despite the widespread prevalence of share pledging by Indian promoters, this area remains out of the researchers’ purview. This study aims to bridge this research gap by delineating the impact of promoter share pledging on future stock price crash risk and financial performance in India.

Design/methodology/approach

A sample of 257 companies listed on the Standard and Poor’s Bombay Stock Exchange 500 (S&P BSE 500) Index has been analysed using panel (fixed-effects) data regression methodology over 2011–2020. Further, alternative proxies for crash risk and financial performance are adopted to ensure that the study’s initial findings are robust. Finally, the instrumental variable with the two-stage least squares (IV-2SLS) method has also been employed to alleviate endogeneity concerns.

Findings

The results suggest a significantly positive relationship between promoter share pledging and future stock price crash risk in India. Conversely, this association is significantly negative for future financial performance. Moreover, the results hold, even after including alternative proxies of stock price crash risk and financial performance and addressing endogeneity concerns.

Originality/value

Owing to the sizeable equity shareholdings of the promoters, share pledging has remained a lucrative source of finance in India. Despite the popularity, the findings of this study question the relevance of share pledging by Indian promoters considering its impact on aggravating future stock price crash risk and deteriorating future financial performance.